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Himachal Pradesh's tourism scene thriving once again after pandemic

The tourism industry in himachal pradesh, which was heavily impacted by the covid-19 pandemic, has made a strong comeback with more than 1.51 crore tourists visiting in 2022..

The tourism sector that was worst hit during the COVID-19 pandemic in Himachal is bouncing back with tourist arrival crossing the 1.51 crore mark in 2022. In 2019, 1.72 crore tourists visited the state. As many as 1.51 crore tourists including 29,333 foreigners visited Himachal in 2022 with the twin districts of Kullu and Shimla accounting for 36 percent of the total tourist arrival.

According to the data procured from the tourism department, there has been a 62 percent rise in the number of tourists as compared to 2021 when only 56.37 lakh tourists visited the state. The maximum number of tourists, 18.70 lakhs and 20.63 lakhs visited the state in May and June respectively. (Also read: 5 trends that will shape family vacation in 2023 )

The tourism sector contributes about 7.5 percent to the state's gross Domestic Product (GDP). However, the tourists staying in unregistered accommodations including hotels, home stays and others are not included in this data.

"Breaking the monotonous routine due to lockdown and restrictions imposed in the wake of the COVID-19 pandemic, people are now venturing out and the aggressive targeted marketing and publicity by the tourism department in states like Gujarat, Maharashtra, Karnataka and Andhra Pradesh from where the inflow was low has helped in increasing the footfall," Tourism and Managing Director of the Himachal Pradesh Tourism Development Corporation (HPTDC) Amit Kashyap told PTI.

"We focused on marketing through jingles in vernacular languages and advertised on television, multiplexes, bus stands and railway stations in these states. We also released short videos for social media, highlighting the unexplored destinations in all the 12 districts. The efforts have yielded results and the tourist inflow has touched about 87 percent of pre-Covid figures," he added.

"The tourist footfall in December was less than expected as snow eluded the capital city of Shimla and the snowfalls were scanty at other places, otherwise, we would have surpassed 2019 figures," said a local hotelier Sushant Nag adding that a permanent solution to the problem of traffic congestion and parking in key tourist destinations of Shimla, Manali and Dharamshala can further improve the tourist footfall in the state.

Atal tunnel (Rohtang), the new gateway to Lahaul and Spiti has emerged as a tourist hotspot and visitors are also making a beeline to Sissu in Lahaul and Spiti, said the President of Manali Hoteliers Association, Mukesh Thakur. The tourism and allied industry suffered immense losses during the pandemic and tourist inflow dropped by 81 per cent in 2020 as compared to the year 2019.

The tourist arrival in Himachal was 1.72 crore in 2019, which crashed to 32.13 lakhs in 2020 and marginally recovered to 56.37 lakhs in 2021. Dharamsala, the abode of Tibetan Guru Dalai Lama is a preferred tourist location, Shimla is famous for being the "queen of hills", reminiscent of British architecture and Kullu-Manali for snow and adventure sports.

There is a perennial flow of tourists to the "Shakti Peeths" in Kangra, Bilaspur, Una, Simaur and Mandi, known as "Chhoti Kashi", for ancient Shiva temples while foreign tourists and adventure lovers are attracted to Kinnaur, Lahaul, Spiti and Chamba.

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PM Modi made all-out efforts to topple Himachal's Congress govt: Priyanka Gandhi

Shimla, May 27 (PTI) Prime Minister Narendra Modi made all-out efforts to topple Himachal Pradesh's democratically-elected government by using money power, Congress leader Priyanka Gandhi Vadra alleged on Monday.

The only purpose of BJP leaders, starting from Prime Minister Modi, is to grab power at any cost and they indulge in corrupt practices, bribe legislators and mislead people in the name of God to achieve their purpose, she claimed.

"Modi made all-out efforts to topple the democratically-elected Congress government in the state by indulging in corrupt practices and using money power," the Congress general secretary said while addressing a poll rally in Chamba for party's Kangra Lok Sabha seat candidate Anand Sharma.

Priyanka Gandhi also asked the public if they would prefer such a leader.

Addressing another rally in Kangra district, she spoke about the Himachal's political turmoil that took place in February-March and alleged that legislators were given Rs 100 crore each by the BJP.

In the past two years, two major incidents took place in Himachal which reflected the true face of the Congress and the BJP, Priyanka Gandhi said.

"One was the worst monsoon disaster last year when every Congress leader and worker was on the ground while the BJP was seen nowhere. The second incident was the political turmoil created by the BJP which tried to topple the elected government...legislators were given Rs 100 crore each, hidden like thieves in the night and taken to a hotel in Chandigarh," she added.

The state cabinet that stood by the people of Himachal in times of disaster was betrayed in front of them, Priyanka Gandhi said.

The BJP government at the Centre was apathetic towards Himachal and did not give a penny for relief works during the disaster and even stopped the funds which were due as the people had voted for the Congress in the assembly polls, she said.

The Congress leader, who had visited the calamity-hit families, further said that PM Modi who claims that Himachal is his second home, did not visit the state even once during the disaster.

She also said the Congress was in power for 55 years but could not become the richest party.

The BJP, on the other hand, has become the richest party in the world in just 10 years, she claimed and asked how it is possible if Modi is honest and accused him of taking charity from anti-social and corrupt elements.

PM Modi has been branding the Congress as 'corrupt' but not telling how the BJP became the richest political party of the world, she said and added that a report had claimed that the saffron party spent Rs 60,000 crore in the past one or two years.

During her address, the Congress leader also spoke on her affinity with the state. "My heart is in Himachal Pradesh. It is a beautiful state, known for its culture and honesty. The country should learn from Himachal Pradesh."

Accusing the prime minister of doling out national assets like coal mines, ports and airports to his millionaire friends, Priyanka Gandhi said that it was being done to get money which the BJP needs for purchasing the MLAs to topple governments and running TV channels.

She added that the Congress never toppled any elected government and would never do that.

Claiming that all the policies and schemes of the Centre are aimed at benefiting the rich, she alleged the Agniveer military recruitment scheme was brought to pave way for intervention of millionaires in the defence sector.

"Even in Himachal, big cold storages have been built by Adani and other corporates, who would determine the price of apple," she said.

The prime minister and other BJP leaders never speak about unemployment and inflation, and the situation is so bad that the number of educated unemployed youth has reached 70 crore, she said.

Taking a dig at PM Modi, the Congress leader said that he comes here like a tourist, clicks photographs and post a video online in which he is capturing the beauty of Mandi with the song "Chamba kitni dur" playing in the background, and claimed that the song speaks the truth as the PM is not concerned about people's plight.

The Himachal government has started giving Rs 1,500 to women, she said.

Priyanka Gandhi also said that the Congress has promised to give Rs 8,500 per month to eldest female members of poor families, 50 per cent government jobs to women, and would double the wages of ASHA, Anganwari and mid-day meal workers.

The Congress would scrap Agniveer scheme after coming to power, bring a law for ensuring MSP (minimum support price) to farmers, set up permanent commission for giving loans to farmers and provide free medical insurance up to Rs 25 lakh, she promised.

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Infra, connectivity should be main focus: Himachal tourism stakeholders

Voting for the lok sabha elections in himachal pradesh will be held on june 1.

Representative image

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(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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First Published: May 27 2024 | 11:01 AM IST

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