seoul tourism ambassador

Kwon Dayoung [email protected]

Release Summary

Seoul Edition 23: New Tradition, Seoul tourism promotional campaign video featuring BTS member V, has been released on YouTube channel, VisitSeoul TV

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BTS To Be The Official Seoul Ambassador For The Third Year In A Row

BTS will continue to be the Seoul Ambassador. They have been the ambassadors for the past three years.

The Seoul Tourism Foundation announced on September 9 that BTS would be released to the world video on YouTube, Facebook, and Instagram to promote tourism to Korea’s capital on the 13th.

BTS has been the honorary ambassadors for Seoul since 2017.

The promotional video slogan “Live Seoul Like I Do” analyzes the tastes and interests of people visiting Seoul, coexisting with nature, the traditional side and the urban side, re-energizing themselves, and enjoying daily. Seven themes were set from this, including escape, local experiences, fun moments, and vacations in the city.

The BTS members will appear in the promotional videos for each theme, one theme for each member. Jungkook will be promoting natural landscape while RM will be supporting the coexistence of tradition and urban lifestyles. Suga will be focused on re-energizing one’s self, while V will promote daily escapes in Seoul. Jimin will be promoting unique experiences you can only get in Seoul, J-Hope will be spreading joyful moments in the city, and Jin will be showing off a vacation in the city.

Lee Jae Sung , the CEO of the Seoul Tourism Foundation, said,

BTS will help make Seoul an attractive tourist destination and will draw from the perspective of foreigners living in or experiencing Seoul. We look forward to creating and sharing videos for ‘Visit Seoul’  and help spread trends in tourism for those who will travel to the city.

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Dow futures, nasdaq futures, russell 2000 futures, bitcoin usd, cmc crypto 200, bts v's "seoul, make it yours" seoul edition 23 launches its global campaign.

SEOUL, South Korea, September 04, 2023 --( BUSINESS WIRE )--The Seoul Metropolitan Government and Seoul Tourism Organization announced the worldwide release of Seoul Edition 23: New Tradition, a Seoul tourism promotional campaign video featuring V of BTS, on September 1. Its teaser video boasted a significant response, raking in 400,000 views in just one week. The second installment of the campaign, Seoul Edition 23: Nature in the City, is scheduled for release on September 8.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230830590755/en/

Seoul Tourism Organization has released Seoul Edition 23: New Tradition, a Seoul tourism promotional campaign video featuring BTS member V on VisitSeoul TV, the official YouTube channel for Seoul tourism. (Graphic: Business Wire)

A Seoul tourism promotional video for 2023 featuring V, BTS member and Honorary Tourism Ambassador of Seoul, was released on VisitSeoul TV ( https://www.youtube.com/VisitSeoulTV ), the official YouTube channel for Seoul tourism operated by the Seoul Tourism Organization.

The first feature video, New Tradition, introduces Seoul and its capacity to encompass elements of the past in the modern day. The video starts with the Seoul Edition 23 title, juxtaposing V against the Seoul backdrop. It then progresses to show how the traditional marks and symbols of the city remain incorporated in our daily lives in modernized form, such as the Y2K fashion found at Dongmyo Market, a modern café in a traditional market, and the media façade exhibition in Gwanghwamun Square. The video wraps up with the message, Seoul, Make It Yours, to encourage global viewers to seize the opportunity to experience Seoul in the here and now.

The second feature video, Nature in the City, slated to be unveiled on September 8, puts the lifestyle of Seoulites on display embracing nature in the bustling downtown area.

In addition, the Seoul Edition Hashtag Event will be held for one month in September on Visit Seoul social media channels. Those who post the designated hashtag with photos of the places they want to visit, or recommend, are entered into a lottery drawing to earn the chance to win a roundtrip air ticket to and from Seoul, as well as two nights voucher at a five-star hotel. Event details can be found on Visit Seoul’s official Instagram channel (@visitseoul_official) and other Visit Seoul social media channels from September 1.

The Seoul tourism promotional campaign holds great significance as it showcases the Seoul Metropolitan Government's new brand slogan, Seoul, My Soul, across the world. Labeled with the new brand slogan, campaign content will be released to people around the world using influential outdoor media channels in six major cities, including Times Square of New York City, Tokyo, Shanghai, Bangkok, and Taipei. All displayed content will align with the theme of taking selfies with V in hopes of going viral among fans and other interested viewers in the global community.

The campaign will also be featured across the globe in the U.S., Europe, and other regions of Asia through major television networks, such as CNN and NBC, as well as the press media, New York Times.

Going beyond just promoting Seoul as a tourist destination, the Seoul Tourism Organization will send a strong message to attract tourists by describing a fast-changing Seoul as a "limited-edition item". The campaign also places emphasis on setting the tone for Seoul's image as a city that embraces the "newtro" trend alongside the ability to harmonize itself with the nature in and around Seoul.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230830590755/en/

Kwon Dayoung [email protected]

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86 Billion Master Plan for Seoul’s Tourism Resurgence Unveiled

Press releases.

• Seoul is getting ready to lead the post-COVID-19 tourism industry through uninterrupted investment in the stalled tourism sector
• New tourism content, such as history tour with AR and VR, local travel, and online docent tour, is ready to meet global tourists
• Seoul’s tourism industry seeks to take off with global marketing and convergence of high-valueadded sectors like health, wellness, and Korean wave
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BTS Chosen As Seoul’s Honorary Tourism Ambassador!

A.r.m.ys are so proud of bts.

According to Seoul city officials on September 14, BTS has been selected as the capital city’s honorary tourism ambassador .

The BTS boys are set to appear in a video advertisement, dubbed BTS’s Seoul Life,  to promote Seoul’s major landmarks, namely the newly constructed Seoullo 7017 overpass, Hangang Park, and Jamsil Olympic Stadium .

The video will be made by the Seoul Metropolitan Government, and available on YouTube, Facebook and Youku Tudou.

It is noted that BTS’s Seoul Life will be broadcast on television stations in nearly 100 countries this September.

Being a tourism ambassador, BTS will also visit Japan to introduce Seoul’s key tourist destinations.

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BTS V is Appointed Honorary Tourism Ambassador of Seoul

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Bts’ v spotted at the game between gangwon and fc seoul with fellow military friends, bts’ j-hope shares a heartfelt letter ahead of the release of ‘hope on the street vol.1’, bts’ suga transferred to nonsan training center to begin military training [video].

BTS V, also known as Kim Taehyung, has been announced as an honorary tourism ambassador of Seoul 2023. His new role as a tourism ambassador has added to the anticipation of his upcoming album release. 

On August 21st, the Seoul office made this exciting announcement and unveiled a beautiful poster featuring V of BTS. They captioned the photo with an enticing tagline ‘Seoul, Make it Yours’. 

In addition, the Seoul office released a number of posters and videos as part of the ‘Seoul Edition 23: New Tradition’ campaign. BTS V looks breathtaking in all the posters and videos for the campaign. Without a doubt, he is a perfect choice for promoting Seoul to a global audience.

Taehyung’s selection as an ambassador is a testament to his immense popularity and influence, not just in South Korea, but worldwide. As a member of BTS, he has captivated millions of hearts with his mesmerizing vocals and is now ready to promote tourism for his country. 

His genuine love for Seoul makes him a perfect representative of the city. After seeing the campaign content, more fans would feel the urge to visit Seoul and explore its tourist attractions. 

Go to the Visit Seoul website to stay updated on the latest information and get recommendations if you plan to travel to the beautiful city. 

Shumaila Ejaz

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