tour the nike campus

Serena's garden

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US Open Café

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Go inside the largest structure at Nike WHQ, covering 1 million square feet.

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Nike World Headquarters Ticket Price, Hours, Address and Reviews

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Nike World Headquarters

  • Address: 1 One Bowerman Dr, Beaverton, OR 97005, USA, Portland, United States Map
  • Timings: 07:30 am - 05:30 pm Details
  • Phone: +1-5036716453
  • Time Required: 01:30 Hrs
  • Tags: Museums , Family And Kids

Nike World Headquarters in Beaverton, Oregon serves as an office and a nike museum that hosts various artefacts from Nike journey from more than 50 years ago. Visitors can take a bus to Nikes main campus where the nike headquarters tour begin. The buildings on the Nike campus are named after athletes that have signed various Nike endorsements. As you go on Nike campus tour to explore the places where you will see many missions of Nike through years, the original Nike logo, waffle iron that was used to make the first Nike running shoes, original Nike shoes, called "moon shoes", the van in which the shoes were first sold and many more.

Nike World Headquarters Travel Tips

  • Head out to Nike Company Store where everything is sold at half the price.
  • Nike factory tours currently does not offer public.
  • nike headquarters phone number - 1-503-671-6453

Entrance Ticket Details For Nike World Headquarters

  • Check the company website to know more about various tour prices.

Nike World Headquarters Hours

Nike headquarters portland timing -

  • Mon - Fri: 7:30 am – 5:30 pm

How to Reach Nike World Headquarters

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  • Nike World Headquarters Address: 1 One Bowerman Dr, Beaverton, OR 97005, USA, Portland, United States
  • Nike World Headquarters Contact Number: +1-5036716453
  • Nike World Headquarters Timing: 07:30 am - 05:30 pm
  • Best time to visit Nike World Headquarters(preferred time): 09:00 am - 04:00 pm
  • Time required to visit Nike World Headquarters: 01:30 Hrs
  • Try the best online travel planner to plan your travel itinerary!

8.88% of people who visit Portland include Nike World Headquarters in their plan

  • 08 AM - 09 AM

93.17% of people start their Nike World Headquarters visit around 08 AM - 09 AM

  • 1 Hr 30 Minutes

People usually take around 1 Hr 30 Minutes to see Nike World Headquarters

95% of people prefer to travel by car while visiting Nike World Headquarters

People normally club together St. Johns Bridge and Forest Park while planning their visit to Nike World Headquarters.

People also prefer to start their day with Nike World Headquarters.

Nike World Headquarters Reviews & Ratings

tour the nike campus

Attractions Nearby

  • International Rose Test Garden
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picname

Hi my name is joann grabusky I mailed this headquarters a year or so ago and never heard back my question is I'd like to help design a particular sneaker for my son who is special needs I speak for all parents of special needs children and adults

How can we get passes to visit the Nike Store in Beaverton OR while touring Oregon for my 70th birthday. Thank you Roger

I can’t find air Jordan 1 size 7.5 anywhere, I need them to surprise my nephew

Is there a yoga/dance shoe section?

How much for a tour

How much for tour

tour the nike campus

The Nike World Headquarters at Beaverton is not open to the public and does not offer tours. But, if you want to confirm, you can call them on 503-671-6453. 

Why oh why is a wonderful company like Nike kowtowing to a scumbag like Colin Kapernick???? How can you let an ill informed has-been jock dictate what you can and can't sell? NI'm no longer a customer.

I would like to take a tour as I’m in the fitness industry in Australia

tour the nike campus

I am not sure if the Nike World Headquarters' campus is open to the public for tour. You may call on 1-503-671-6453 and inquire about it. 

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Can You Visit Nike Headquarters?

Are you a die-hard fan of Nike and its products? Ever dreamed of visiting the iconic Nike headquarters? Well, if you’re curious about the home of the famous swoosh, you’ll be glad to know that Nike headquarters is open to the public! In this article, we’ll discuss the details of a visit to Nike headquarters, including what you can expect to see and do while you’re there. So, if you’re ready to learn more, let’s get started!

Yes, you can visit the Nike Headquarters. The headquarters are located in Beaverton, Oregon, and visitors must schedule an appointment in advance by contacting Nike’s Global Public Relations team. Nike offers guided tours of the world headquarters, which includes the Nike Employee Store, the Nike Archives, and the Nike Employee Fitness Center. Visitors can also enjoy complimentary beverages and snacks.

Nike is one of the world’s most recognizable brands, and their headquarters in Beaverton, Oregon is an iconic modern workplace. While the facility is not open to the public, it is possible to visit the Nike campus.

Tours of the Nike Campus

Nike offers a limited number of tours of its headquarters. These tours include a visit to the Nike employee store, where visitors can purchase Nike apparel and merchandise at discounted prices. The tour also includes a look at the Nike campus, which features the iconic Nike Swoosh logo.

How to Book a Tour

Tours of the Nike campus are offered on a first-come, first-served basis. To book a tour, you can visit the Nike website and fill out the online form. You will need to provide your name, contact information, and the date and time you would like to visit.

Requirements to Visit

Visitors must follow Nike’s campus regulations while on the tour. This includes wearing closed-toed shoes, avoiding loud noises, and not taking any photos or videos. Additionally, visitors must be at least 18 years old, and provide valid photo identification.

What to See

During the tour, visitors will have the opportunity to see the iconic Nike Swoosh logo, as well as the Nike Employee Store. Visitors will also have the opportunity to take a look at the Nike Innovation Kitchen, where Nike’s team of designers and engineers creates prototypes for the company’s products.

Frequently Asked Questions

1. where is the nike headquarters located.

The Nike headquarters is located in Beaverton, Oregon in the United States. It is a campus-style complex that covers more than 500 acres and contains two main buildings, the Nike World Headquarters and the Nike Employee Fitness Center. The main campus also includes a soccer complex, tennis complex, basketball court, and sand volleyball court. The headquarters also houses the Nike Innovation Kitchen, where the company researches and develops new products.

2. Can You Visit the Nike Headquarters?

Yes, it is possible to visit the Nike headquarters. However, tours of the facility are by invitation only and must be arranged in advance. Nike hosts a variety of events and activities at their headquarters, such as the Nike+ Run Club and the Nike+ FuelLab. Visiting the campus is a great opportunity to learn more about the company and their products, and to experience the Nike culture and values first hand.

3. What Should You Bring to the Nike Headquarters?

When visiting the Nike headquarters, it is important to bring a valid form of identification, such as a driver’s license or passport. Additionally, visitors should dress appropriately and wear comfortable shoes as the tour will involve walking. It is also recommended to bring a camera and take plenty of pictures.

4. Is There a Museum at the Nike Headquarters?

Yes, the Nike headquarters has an on-site museum called the Nike+ Fuel Lab. This museum showcases the company’s history, culture, and products, and is an interactive experience that allows visitors to explore the Nike story. The museum also features a gallery of Nike’s most iconic products and a display of the company’s most innovative technologies.

5. What is the Address of the Nike Headquarters?

The address of the Nike headquarters is One Bowerman Drive, Beaverton, Oregon 97005. The headquarters is located near the intersection of Highway 26 and Highway 217.

6. Are There Other Nike Locations Near the Headquarters?

Yes, there are several other Nike locations near the headquarters. These locations include the Nike+ Run Club and the Nike+ FuelLab, both of which are located on the Nike campus in Beaverton. Additionally, there is the Nike+ Store located in downtown Portland, Oregon, as well as several Nike Factory stores located throughout the state.

Visiting Nike Headquarters is a great way to learn more about the company and the people behind the brand. It is a unique experience that provides an insight into the company’s culture, products and innovation. If you’re looking for a unique way to experience the Nike brand, then a visit to the Nike Headquarters is a must. So don’t miss out on the opportunity to get a behind-the-scenes look at the home of the world’s leading sports brand.

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An In-Depth Look Inside Nike's Sprawling Oregon Headquarters

Nike's campus in Beaverton, Oregon, is the mecca for anyone who loves sneakers, and here's an in-depth, detailed look at what to expect if you were to visit the World Headquarters and see the many buildings that make it up.

Banners of athletes that line the Nike Campus. Image via author.

nike campus 1

The mystique of Nike lies behind a berm near Beaverton, Oregon. It is there, where the Nike Worldwide Headquarters spreads across 286 acres and more than 75 buildings, that Jordan lovers can visit the lobby of the Jordan Building to peruse a collection of drool-worthy sneakers. Or maybe you want to check out that replica Pebble Beach #18 tee box and subsequent green a mere 315 yards away. Or tie back to a bit of Nike’s New England history and stop in the Boston Deli inside the Joan Benoit Samuelson Building, a deli-meets-sports bar with a treasure trove of signed athlete photos and memorabilia, much of it dedicated to Nike co-founder Phil Knight .

And that’s just a start.

In my many years covering Nike, writing for publications such as Sports Illustrated and Popular Mechanics ,  I’ve had the pleasure of multiple invites onto the campus to interview athletes and designers and witness the creation process live in search of a better story. Whether with a group of other journalists in a coach weaving through the security-guarded entrance of the Tiger Woods Conference Center (my first official visit to campus), pulling up to the main entrance (past the 48 flags signifying the countries Nike did business with when it was founded), or even meeting a Nike employee on campus after meandering through a wooded walking path south of it that connects the local light rail line—and hundreds of employees using the stop—to the main campus, arriving at the site always offers an entry into what feels like a rarefied world.

Once there, I’ve tossed a football, kicked a soccer ball and fielded a lacrosse ball on Ronaldo Field, explored the Nike Museum in “Pre Hall,” chatted with Tobie Hatfield while overlooking the six-acre, seven-foot-deep manmade Lake Nike—the earth removed from the lake creates the berm that surrounds much of the campus, offering a physical and metaphorical barrier to the surrounding area—and toured the site multiple times, even jumping from interview to interview across campus and wishing I had a golf cart to quicken my pace.

nike campus 2

Lake Nike. Image via author

As you explore the campus, it comes to you in layers. First-time visitors are wowed by the sheer volume of buildings named after sports stars, the banners, the pedestrian activity, and even the 281 bronze castings of famous athletes and key figures in Nike history that line walkways.

Any initial visit requires you to duck into Prefontaine Hall to view the mainstay relics of the company. Perched on a mini-peninsula into the lake, the mini Nike museum includes the Volkswagen van used to sell Nike sneakers from decades ago, the once-lost, now-found waffle iron that co-founder Bill Bowerman used to create the outsole of the first Nike Waffle Trainer, and all the little knick-knacks that make a museum.

But venturing beyond Pre Hall, the polished story of Nike, and the shores of Lake Nike allows you to make the campus experience your own, akin to exploring a university campus beyond the traditional tour or, perhaps more appropriately, how you’d explore the archives of your favorite Nike sneaker.

nike campus 4

Image via Nike

The campus started in the 1980s, with 69.5 acres, but quickly grew after opening in October 1990, at 1 Bowerman Drive, with eight buildings. Knight’s plan from the beginning was to name buildings for sports figures key in Nike’s growth, starting with Joan Benoit Samuelson, Dan Fouts, Bo Jackson, Michael Jordan, John McEnroe, Alberto Salazar, Mike Schmidt, and Steve Prefontaine.

Over the years, the additions—Nolan Ryan, Ken Griffey Jr., Jerry Rice, Pete Sampras, and possibly one of the most famous buildings on campus, the Mia Hamm Building, home to the Nike Sport Research Lab and, my favorite part, a prototype center that makes gear for Nike’s biggest stars—have continued to pile up. But the growth hasn’t stopped, with the company currently in the midst of opening four new buildings.

The Serena Williams Building will become the largest structure at the headquarters, with more than 1 million square feet spread across nearly three city blocks. Expected to open in 2019, the office building will feature plenty of curved glass to contrast some of the early 1990 designs. A New York-themed parking garage and six-floor Sebastian Coe office building also mark key 2018 expansions. Named after the famed British middle-distance runner, the Sebastian Coe Building includes hand-kept training logs, a carved wood mural with Cole quotes created by Nike NFL art director Tom Andrich, a mesh metal graphic and hardwood Swoosh bench, and a stainless-steel sculpture in the outdoor upper plaza. The café in the 475,000-square-foot building was inspired by Blue Note Records and the jazz it’s released, Cole’s favorite music.

Sebastian Coe Building

The Sebastian Coe building. Image via Nike

A fitness center opened in 2018, named after Coach Mike Krzyzewski (the building’s third floor features a basketball court paying homage to Coach K), gives the campus a fresh perspective. The 47,000-square-foot Coach K building features a stainless steel statue of Coach K in his “coaching position,” silver eyes above the reception desk that come to life when viewed through a phone, quotes on the walls, an ode to every one of his 1,000 Duke wins, a specialized scoreboard in the gym, a court designed to mimic the sole pattern of the Nike Cortez shoe, and even an elevator conductor lever with an inscription dedicated to Coach K’s father, William, who worked as an elevator conductor in Chicago.

Whether dedicating brand-new buildings or long-existing structures, Nike does more than simply name everything after people. It tries to fill them with personality. Every building adorned with the name of a famous athlete on the outside contains levels of that athlete’s history inside. Maybe it is the PGA Championship trophy in the Tiger Woods Convention Center, the revolving collection of glass-encased Air Jordans in the lobby of the Michael Jordan Building, or the signed cleats from every stop in Jerry Rice’s career. Each building is worthy of a stop.

To go deep into the memorabilia Nike contains, go well beyond the walls of Pre Hall and pick your favorite athlete, visit their building and take in their history. The Dan Fouts Building, for example, shows off the aesthetic touches that embrace the history of the athlete and their sport. Fouts, who played for the San Diego Chargers, can take in the suspended lightning-bolt “Surge” sculpture that lights the south lobby. The 254 dots around the perimeter of a steel floor seal summarizing Fouts’ achievements with the University of Oregon and San Diego represents the number of touchdowns in his professional career. The door handles are large 11s, his number with the Ducks, and the new café area—now featuring Pok Pok—includes the Air Coryell Café, named after Fouts’ first coach with the Chargers. Tables in the café include hand sketches of Coryell passing plays.

coach k gym

The Coach K gym. Image via author

The grounds offers a few extras, too. Outside the expansive Tiger Woods Conference Center, overlooking Ronaldo Field’s two international-sized soccer pitches, a replica tee from Pebble Beach’s 18th hole seems logical enough. But look 317 yards away, next to the Sports Performance Center, and you’ll see the Pebble Beach green, too, protected by a bunker.

Statues pepper the property. There are the expected characters—Coach K, Michael Johnson, and Steve Prefontaine—but there’s also the more abstract like Nolan Ryan or the unexpected “Nike Girl,” a couple on a bench, or even two children playing on the shore of Lake Nike. And if statues aren’t your thing, get a cultural lesson with a visit to the on-site Nissho Iwai Gardens, honoring the Japanese trading company that helped Knight start Nike.

It being Nike Worldwide Headquarters, though, means some of the most impressive things on campus come in the form of sporting facilities. So it isn’t shocking the campus now boasts three fitness centers. The original, The Bo, named after Bo Jackson, has plenty in the way of weight rooms, cross-training, yoga, racquetball, and squash on three floors, as employees and athletes test product and work out. But the most fun comes on the upper floor, where a glass-encased basketball court welcomes the Oregon sunshine and NBA teams desiring a workout ahead of games against the Blazers. Nike employees sign up for lunchtime leagues, but have to give way when the likes of Kevin Durant stop in—as has happened—to shoot around.

serena williams building

Serena Williams building. Image via Nike

The Sports Performance Center, opened in 2001 at 75,000 square feet (it was once named after Lance Armstrong), includes a glass-encased, Olympic-size swimming pool. The two-story center’s 30-foot-high glass window walls also hold weight rooms, workout studios, a spin room, and a rock-climbing wall.

The Coach K facility trumps them both, though, especially with that specially designed basketball court on the third floor.

Exploring outside—whether you brought your umbrella or not—comes in many forms. A 1.3-mile trail loop inside campus includes four footbridges, and a 1.9-mile loop reaches outside campus. The best area for stretching those legs, though, come near that MAX stop, where the Michael Johnson track nestles into the landscape. A five-lane, 400-meter track made from 50,000 recycled athletic shoes lets the red of the surface play against the greens and browns of the environment. With so many aspects to the university-like campus—often closed off at key points with security—it allows both employees and riff-raff like me to enjoy the odes to sports sprinkled about. The Nike Worldwide Headquarters serves as a workplace environment with the hustle of folks going about their jobs, but the campus is one with grand gestures, intriguing history, and a setting that gives it a unique character. For many lovers of sport and the gear tied to it, Nike is significant. A visit to the campus connects gear creation with experience. Or, at the very least, we can take in a bite of history at the Boston Deli.

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Take a tour of Nike's swanky Oregon headquarters

Nike World Headquarters in Beaverton, Oregon, is as much a museum as an office. 

There are all sorts of artifacts from Nike's 51 year journey to becoming one of the  most dominant shoe companies on Earth . 

We went on a tour of the campus last week.

Nike had a bunch of reporters come out for the reveal of the Untouchable Vapor II football cleat. Tech Insider interviewed designers at the Nike Football facility ...

tour the nike campus

Then took a bus to Nike's main campus.

tour the nike campus

Given that it was winter in Oregon, we got wet.

tour the nike campus

The buildings on the Nike campus, we learned, are named for athletes that signed Nike endorsement contracts. Athlete's have been a huge part of brand building. Take, for example, runner Steve Prefontaine — who helped make jogging (and jogging shoes) a trend back in the 1970s.

tour the nike campus

Quite naturally, the Prefontaine Building has tons of gear from the guy who once held seven different American track records at the same time.

tour the nike campus

We began by learning about Nike's mission statements — the current one is to "bring inspiration and innovation to every athlete in the world."

tour the nike campus

We moved on to artifacts from Nike's origin story, like cofounder Phil Knight pitching cofounder Bill Bowerman on sourcing shoes from Japan.

tour the nike campus

This was the original Nike logo.

tour the nike campus

And the waffle iron that Bowerman used to make the first Nike running shoes.

tour the nike campus

And one of the original Nike shoes, called "moon shoes."

tour the nike campus

And the van that the Bowerman and Knight sold shoes out of when they launched the company.

tour the nike campus

We headed to the next building — more rain.

tour the nike campus

Along the way, it's impossible not to notice the plaques all over the place featuring Bowerman's favorite athletes, like New York Mets legend Dwight Gooden.

tour the nike campus

You can guess whose name is on the side of this building.

tour the nike campus

Inside, there is an epic display of Air Jordans, from the original 1984 model to present day.

tour the nike campus

There's a gorgeous Japanese garden, named in honor of the Iwai family that Nike partnered with on manufacturing partners in the early days.

tour the nike campus

After being sufficiently soaked with rain, we hopped back on the bus, bound for the Nike Company Store.

tour the nike campus

It's a cavernous space.

tour the nike campus

And everything is half off — making for some insane deals. Roshe's for $38? Yes please.

tour the nike campus

The key is to escape without doing too much damage to your wallet.

tour the nike campus

BONUS: The next day we went to the University of Oregon's gorgeous football facility.

tour the nike campus

And met quarterback Marcus Mariota's 2014 Heisman Trophy. So awesome.

tour the nike campus

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Emma Weckerling

Nike’s Serena Williams Building by Skylab Architecture features a sustainable design including a rainwater capture and reuse system, regional and recycled materials, and more.

tour the nike campus

The Serena Williams Building by Skylab Architecture is the largest structure at Nike World Headquarters at more than 1 million square feet, and built for an on campus workforce of 20,000 with 1,900 of those in this building. Skylab designed all aspects of this programmatically complex building, including core and shell, interiors, FF&E, and brand integration. The project presented three primary design challenges:

  • To create a design-intensive workspace that fosters connection and collaboration and drives innovation on an enormous scale.
  • To leverage regenerative principles, in partnership with nature, to optimize the design for the benefit of the site and the building occupants.
  • To capture the ethos of sport, Nike’s heritage, and the spirit of Serena Williams, the ultimate phenom-warrior-muse, and the building’s namesake.

tour the nike campus

Project Overview:

  • Design Firm: Skylab Architecture
  • Client: Nike
  • Completion Date: July 2021
  • Location: Beaverton, OR, USA
  • Size: 1,023,000 sq ft
  • Population: 2,500
  • Certifications: LEED Platinum

Serena Williams personifies the building’s narrative; the armor of the samurai inspired the exterior; the concept of ‘flow’ informed programmatic connectivity; the abstracted wing of Nike is evident in its tripartite massing. The building consists of four programmatic components: an underground parking garage and loading dock; a merchandising center for prototype retail spaces; integrated design studios for multiple product categories; and a 12-story tower with shared amenities for the whole campus. The tower combines two intertwined volumes, as a nod to the two founders of Nike. The 160-foot-long Design Connector, a rotational steel truss tube, spans between four levels of design and office space.

‘Flow’ is a design strategy that is fluid, efficient and responsive to both the individual player and the team. It allows for connections among – and between – designers and business operations. Accessory spaces like atria, communicating stairs, modular kitchenettes, and courtyards keep spaces human scale. The building is organized so that designers for each brand occupy a single level, while the corresponding services stack vertically between levels. In a first for Nike, products can move from sketch to prototype to final design to retail fixture all under one roof.

Serena Williams Building

The Serena Williams Building is located adjacent to a beautiful wetland which the campus had turned away from, and had previously contained a parking lot and an access road. Skylab used regenerative design principles to engage the natural world as the catalyst for respectful site design and intelligent construction using responsible systems and materials. The building now establishes new links to the existing campus through restored wetlands, public plazas, and view corridors. To maximize connection to the landscape, the building is oriented toward the wetland. Skylab were especially sensitive to the pedestrian experience—you can walk around the entire site outdoors and remain dry during the rainy season. The negative spaces created by the branching bars are treated with the same care as the interior spaces. Courtyards, gardens, plazas and a sunken tennis court provide outdoor spaces for work, recreation and relaxation.

tour the nike campus

The building is LEED Platinum Certified , achieving 82 out of 110 total possible points. Each of its distinct bars cascade to the south and feature inhabitable, interlacing green roof terraces that overlook the wetland. These terraces allow for outdoor workspaces and connection to nature even at the upper levels of the building. Other sustainable design features include energy efficient mechanical systems, photovoltaic panels, a rainwater capture and reuse system, regional and recycled materials, radiant sails, and FSC certified wood products. Stormwater is collected and returned to the wetland. Tempered air is pumped down through the core of the building then pushed out through the raised access floor, allowing each desk occupant to adjust their airflow. Natural light floods the workspaces from glazing on two sides, and skylights above the communicating stairs. When building design reaches the scale of urban design, sustainability is non-negotiable.

tour the nike campus

Project Planning

Skylab worked closely with Nike executive and Work Place Design groups to identify significant program and planning goals for the new building. Then-CEO Mark Parker set an organizing principle that all designers for each brand within Nike occupy a single level, a horizontal studio environment allowing creatives to see and discuss each others’ work. In a first for Nike, product moves from sketch to prototype to final design to retail fixture all under one roof, achieving a much more holistic product design and production process.

Serena Williams Building

Project Details & Products

The Serena Williams Building provides an experience aligned with the Nike brand, heritage and team culture, while also representing the building’s namesake. Brand nods to this world-class athlete exist throughout the space. Food service locations within the building are named for the four Grand Slams: the US Open Café, the French Open Café, Wimbledon Restaurant, and Oz Café.

The Art of Serena

Numerous female artists from across the country and around the world contributed to art within the Serena Williams Building. Artists include Jenny Sabin, Lady Pink , Jordan Moss , Kelly Anna and more.

  • Pulsation sculptures by installation artist Daniel Canogar (outside): Abstract digital motion graphics are showcased on four LED towers, located in the courtyard outside the building. The graphics capture the dynamic and versatile energy of Serena.
  • White roses (outside): White roses greet visitors outside as they approach to the building, a subtle, yet beautiful nod to Serena’s favorite flower and the traditional bouquet given to Wimbledon winners since 1886.
  • Shoe Dog Bridge (outside): Shoe Dog Bridge, designed by Place Landscape Architecture, is an homage to Nike co-founder and Chairman Emeritus Phil Knight and is Nike’s first covered footbridge of its kind. The design drew from Phil’s life experiences in and around Oregon and beyond, taking inspiration from the city of Roseburg and its many covered bridges, the cantilever of the old Hayward Field at The University of Oregon, Japan and the movement and structure of origami and finally, the movement and innovative spirit of Nike The qualities come together in the traditional crossbar structure and stunning modern envelope to create WHQ’s newest campus icon.
  • Serena Memorabilia Cases (Level 1): The cases are filled with iconic memorabilia from Serena’s 23 major wins, clustered together by the four Grand Slam tournaments. Every pillar represents a win at that cluster’s major, and there is space for more columns to be added.
  • US Open Café Nook (Level 1): The nook was designed to emulate a NYC luxury apartment filled with family memories and paintings documenting important people and moments in Serena’s Sprinkling roses throughout, these images touch on her successful tennis career, but are really meant to highlight the precious, more personal moments of Serena’s life. The NIKE imagery, US Open trophies, Serena’s logo and more can be found in the custom wallpaper.

Serena Williams Building

  • NYC Imagery: Throughout the building, there are plenty of nods to New York City, the home of the US Open. From cityscape graphics to a subway-inspired dish return in the café and the “Flushing Meadows” bathroom – a nod to the subway stop for the US Open.
  • Sundries Installations/The Gazette (Level 1): The neon text “Ride a little, bump a little” is a callback to Serena’s Before her sister could legally drive, she mischievously took the family van for a drive and ran into several parked cars. The side mirrors on this installation represent the damage done to those cars.
  • Oz Café Ceiling Graphic (Level 3): The detailed piece on the ceiling depicts constellations from the night sky as viewed from Melbourne, and features several hidden images of Serena Williams, basketball legend Michael Jordan, and other NIKE imagery.
  • Gemma O’Brien painting (Level 3): Created by Australian artist Gemma O’Brien while living in Portland, the power of words was a driving force and inspiration for this piece. Serena’s and Venus’ dad would hang up motivational phrases throughout their home and he encouraged his daughters to write down their goals. As Serena’s career progressed, she kept a notebook with inscriptions such as “Your Destiny Has Just Begun.” Gemma is a dynamic typographic artist and masterfully weaves stories from Serena’s life throughout the painting.
  • SinewFlex sculpture (Level 4-5): This multi-story sculpture is located in the 4 th floor Atrium and designed by Jenny Sabin Studio. Jenny Sabin is an artist, architect and professor at Cornell Her work investigates the intersections of architecture and science while applying insights from biology and mathematics to the design of material structures. Jenny first collaborated with Nike on the myThread Pavilion in 2012.
  • Rose mosaic in the Wimbledon Restaurant (Level 10): The rose mosaic is significant to both Serena Williams and Wimbledon. Roses are Serena’s favorite flower and rose bouquets have been given to Wimbledon winners since 1886. Wimbledon wallpaper can also be found on the restaurant walls — blending Serena, sport and Nike elements in a black and gold foil motif.

Serena Williams Building

Most unique features of the space

  • The 160-foot-long Design Connector Bridge, a rotational steel truss tube, spans between four levels of design studios and the main entry courtyard.
  • Natural light floods the work-spaces along each bar from glazing on two sides and skylights above communicating stairs.
  • Accessory spaces like atria, communicating stairs, modular kitchenettes, and courtyards break down the scale of the building and enable unexpected connections across the building.
  • The 180’ tower is the tallest building in Beaverton, OR. The program includes material and resource libraries, gallery, video conference center and presentation suites, banquet hall and lecture hall, and rooftop restaurant and bar with 320° views to the Coast Range and Mt. Hood.

Serena Williams Building

Overall Project Results  

When the Serena Williams Building project began in 2014, the program and intended occupants were very different from who ended up occupying the space when the building opened in 2021. With changes of leadership and needs, the program needed to evolve each year that the building was being designed.

Site & Landscape

  • The building is part of Nike’s “salmon-safe” campus, meaning stormwater run-off and source pollution have been reduced to protect Pacific Northwest salmon watersheds.
  • The federally protected wetland running through the Nike campus and along the building is supplemented with thousands of native plant species.

Serena Williams Building

Building Environment

  • The building provides supplemental fresh air indoors, which has been linked to increased productivity.
  • Rainwater is captured and stored, then used for the building’s toilets.
  • The Serena Williams Building has been created using recycled materials – more than 20% of materials are made up of recycled content and harvested and manufactured regionally.
  • All the adhesives, sealants, paints, coatings, flooring, and composite wood installed in SW are low-emitting to improve indoor air quality and reduce chemical and particulate contaminants.
  • More than 50% of the wood installed in the building is Forest Stewardship Council (FSC) certified and derived from sustainably managed forests.

tour the nike campus

Energy Efficiency

  • The building is anticipated to achieve an energy cost savings of over 41% compared to a baseline building.
  • The building is outfitted with 648 solar panels.

Project Team

Skylab architecture:.

Jeff Kovel, Brent Grubb, Susan Barnes, Robin Wilcox, Nita Posada, Louise Foster, Tony Tranquilli, Marian Jones, Vaughn Reynolds, Kyle Rodrigues, Bailey Robertson, Julia Ahlet, Katherine Park, Nick Trapani, Angelique Nossa, Eddie Peraza Garzon, Monte Van Tassel, Keith Greenwald, Katy Krider, Julia Bannon, Jon DeLeonardo, John Schlachta, Joshua Jewett, Allie Freund, Caleb Couch, Hanna Fransman, Dustin Furseth, Amy DeVall, Bradley Shanks, Stephen Miller, Marian Jones, John Carhart, Kyle Norman, Daniel Meyers, Traci Sym, Paul Waters, David Suttle, Jill Asselineau, Adrienne McClellan, Julia Bannon, Jennifer Martin, Nathan Cox, Jacob Semler, Sonya Nordstrom, Andrew Borell, Reiko Igarashi, Andrew Schilling, Derek deVille, Hanna Fransman, Allison Hefely, Jeni Nguyen

John Hoke, Chief Design Officer, Nike. Inc.

Serena Williams Building

Key Sub-consultants:

  • Building Enclosure – Facade Group
  • Civil Engineering – WHPacific Civil Engineering Code Consultant – C ode Unlimited
  • Contractor – Hoffman Construction Kitchen Consultant – HDA Landscape – PLACE Landscape Lighting – Luma Lighting Design MEP – PAE Engineers
  • Signage/Wayfinding – Ambrosini Design
  • Sound – Listen Acoustics Specifications Consultant – M.Thrailkill
  • Structural Engineering – Thornton Tomasetti
  • Sustainability Consultant – Brightworks Sustainability
  • Art – Jenny Sabin, Daniel Canogar
  • new project
  • project profile
  • Serena Williams Building
  • Skylab Architecture

This was amazing to see. There are so many great design elements shown!

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Since his teenage years in northeast Ohio, an ever-intensifying celebrity has surrounded LeBron James. Almost all of it swirls from the otherworldliness of his ability on the basketball court. But some comes from what he does off the court too. The multi-time NBA MVP has more endorsement deals than can be said in a breath, several roles in blockbuster movies, his own HBO show, an investment in a popular pizza chain—the list of his accomplishments seems to be as endless as the comments section of a James YouTube highlight reel . And now, perhaps among his most lasting off-the-court legacy has come with Nike’s newly unveiled LeBron James Innovation Center.

group of people outside of building

AD100 architect Tom Kundig (second to left) standing outside the new LeBron James Innovation Center. 

Located on Nike’s World Headquarters near Beaverton, Oregon, the 750,000 square-foot building is where the brand plans to create the future in sports science, both in terms of data analytics and apparel. Much like the athlete that it’s named after, the structure stands out among its peers. While architecture is a static enterprise, there doesn’t appear to be much static about this building. “When I saw [the building] for the first time,” LeBron James says, “I was looking up, and it felt like it just kept getting higher, higher, and higher.” Many NBA opponents have likely said the same thing about James’s vertical leap.

man walking toward door

LeBron James walking outside the new building named after him on Nike’s campus in Oregon.

Just as how LeBron James constantly pays homage to his upbringing in Akron, Ohio, Nike’s newest building has a distinct nod to its origin story too. The front of the building boasts a bold, cantilevering extension that greets each visitor. The space that juts out is where much of the 84,000 square-foot Nike Sport Research Lab is housed, featuring a full-size basketball court, a 200-meter track, and artificial turf field. But what really separates this space from any other sports research lab is the world’s largest motion-capture installation (over 400 cameras) and 97 force plates. These force plates are so sensitive, they can record someone’s heartbeat by simply standing on it. 

exterior of a building

The cantilevered extension is where Nike's Sport Research Lab is now housed.

But in order to use such technical instruments, the Sport Research Lab needed to be located on the ground floor, a move that would’ve gone against the wishes to have the lab located on the top floor. So, AD100 architect Tom Kundig decided to get innovative. “When we asked a structural engineer what material would work to facilitate such sensitive floorboards above it, they gave us one answer: The waffle-iron pattern,” Kundig says. “It was so unthinkably serendipitous.” 

shoes on a wall

Visitors are first greeted by some of LeBron James’s most iconic footwear, which is enclosed in a small, intimate space meant to symbolize the feel of a shoebox.

Tour Former Google CEO Eric Schmidt’s Gilded Age Estate in the Hudson Valley

The serendipity Kundig is referring to goes back to Nike’s very beginning. “Nike’s co-founder Bill Bowerman was famous for ruining his wife’s waffle iron,” says Tinker Hatfield, a legendary sneaker designer and current vice president for design and special projects at Nike. What Hatfield is referencing is how, in the early 1970’s, Bowerman was trying to create a waffle-iron rubber sole for new footwear that would grip but be lightweight at the same time. And voilà , the iconic waffle-iron sole was born. “But you know, Bowerman’s wife never told him to stop breaking the waffle irons because she knew that’s the process of being innovative," Hatfield continues. "It’s about experimenting, about being a failure and making mistakes and then coming up with something that’s actually quite wonderful.” 

man shooting basketball

LeBron James shooting a basketball amongst hundreds of tiny dots that Nike data scientists placed on the floor. The open circles represent James’s missed shots while the filled circles are his made shots on the way to set his record of 30,000 NBA points.

But the building was not just built for pushing boundaries inside its walls. It was designed to do so on the outside too. Directly outside of the front entrance, the architect has designed a 15.63% incline ramp that extends more than 500 feet. This space is not for sheer aesthetics (although it does look quite nice), but rather offers athletes the opportunity for training on a campus that is void of any natural hills. With this deft stroke in design, architecture firm Olson Kundig has turned the façade into something beautifully utilitarian. 

inside of a building

Much of the office space has an open, highly collaborative feel to it. The majority of the connecting points between floors, such as the stairs, are made of steel. “I think [steel] is such a beautiful material,” Tom Kundig explains. “Depending on whether you fold, weld, or shape it, you can take something unwieldy and turn it into art.”

The building was designed to house 700 Nike staffers such as developers in materials and apparel innovation. The interior space of the innovation center is highly polished, yet has an unfinished feel to it. Much can be said about the fine tuning of an elite athlete—the quality is there, but the room for growth is never-ending. Yet, perhaps the most important part of the building for LeBron is the restaurant “Glo’s,” named in honor of his mother, Gloria Marie James. Inside the restaurant is a mural showcasing highlights from LeBron’s career, including original basketball trophies from his early years embedded into the wall.

man looking at artwork

LeBron James looking at the wall mural inside Glo’s, a restaurant in the building named after his mother. 

Ultimately, what Nike hopes to accomplish with their stunning new innovation building is unlocking more ways to push athletes performances to higher levels. They plan to do this by way of data science and the most innovative apparel on the market. And in the 36-year-old James (a man who is still dunking over stars almost half his age) there is perhaps no better athlete for the brand to align with in this pursuit of long-lasting athletic perfection. “Having my name on the Nike’s innovation building feels fitting,” James says, “because I’m always trying to figure out ways in which I can continue to innovate and break the timeline of what they say is your prime. ” Perhaps we should add motivational speaker to the rolling list of LeBron’s abilities.

tour the nike campus

ONE BOWERMAN DRIVE, BEAVERTON, OR 97005 UNITED STATES

Nike World Headquarters

Beaverton and beyond.

At Nike World Headquarters, breakthrough products are designed and developed for the world’s athletes*. This stems from a constant drive to imagine, invent and deliver the future of sport — a mission facilitated by workspaces that support rapid iteration and creation through collaboration. Whether it’s facilities like an Olympic-sized swimming pool or workspaces like one of our sports research labs, employees gather here to obsess about and innovate the future of sport.

INDOOR TRACK AND SPORT COURTS

Running trails and tracks, exclusive employee events and products, by the numbers, beaverton, or, biketown bikes, miles from downtown portland, world-class fitness facilities, full-size outdoor fields, japanese garden, miles to forest park, hour to coast and mountains, licensed portland food trucks, benefits and perks, medical, dental, and vision plans, performance sharing plan (psp), employee stock purchase plan (espp), health savings account (hsa), healthcare fsa, dependent care fsa, commuter expense reimbursement account (cera), paid time off (pto), sabbaticals, family care, paid military leave, surrogacy and adoption assistance, resources and support to care for children with learning, social or behavioral challenges, tuition assistance, nike scholarship fund, employee assistance plan (eap), lifecare resource and referral service, employee giving, basic and supplemental life insurance, short-term and long-term disability, accidental death and dismemberment insurance (ad&d), long-term care insurance, group legal insurance, auto and homeowners insurance, behavioral health, lifetime shopping discount, campus perks and features, mobile auto cleaning and detailing services, electric vehicle charging stations, hair and nail salon, world-class fitness center and fitness classes, gifts and convenience stores, on-demand bicycle fleet, cafes, restaurants, bars and food trucks, three full-size soccer fields, miles of running trails, employee store, exclusive employee events, free transit passes, summer hours, striking a balance between work and sport.

At Nike, our mission is to bring inspiration and innovation to every athlete* in the world. Why the asterisk after "athlete”? Nike co-founder Bill Bowerman added it to note that "if you have a body, you are an athlete." Learn how Nike employees exemplify this belief in their own lives.

RALLYING THE TEAM AT AIRMI

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Yury Gagarin Cosmonauts Training Centre (Zvezdny Gorodok - Star Town) (7 hours)

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tour the nike campus

The Yuri A. Gagarin State Scientific Research-and-Testing Cosmonaut Training Center is a Russian training facility responsible for training cosmonauts for their space missions. It is in Star City of Moscow Oblast, a name which may refer to the facility itself or to its grounds. (Read more about Yury Gagarin Cosmonauts training center )

The secret Star City was built to train Soviet cosmonauts, including Yuri Gagarin, the 1st man in space. Many other famous Russian cosmonauts trained here with Gagarin: German Titov, Valentina Tereshkova, the first female cosmonaut, and Alexei Leonov, the first cosmonaut to exit the spaceship into space . The best facilities were built for them: the world’s largest centrifuge and hydro laboratory. Many cosmonauts from other countries (USA, Japan, Germany and many others) also have trained here together with Soviet Russian cosmonauts. On this Star (Space) City Tour you will see:

  • Models of Soyuz Soviet spacecraft 
  • World's largest centrifuge with an 18-meter radius 
  • Hydro laboratory, with the model of the International Space Station in water, which allows to simulate the weightlessness and many more

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This information is required to get access to the Yuri Gagarin Cosmonaut Training Centre, as per their security policy.

If it took Gagarin 1 year to get prepared, now it takes 7 years to become a cosmonaut, and 50 days to pass  security  check for foreign visitors.

Due to the security policy of the Centre, the guided tours are to be arranged in 50 days before the tour date. Last-minute arrangements are not available. 

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Ex-Northeastern University lab manager convicted of staging hoax explosion at Boston campus

Pedestrians walk near a Northeastern University sign on the school's campus in Boston.

A former lab manager at Northeastern University has been convicted of  staging a hoax explosion  at the Boston campus and then lying about what happened to a federal agent.

Jason Duhaime, 46, from San Antonio, Texas, was convicted on three counts Friday by a federal jury. He faces up to five years in prison and a fine of up to $250,000 for each offense.

Two attorneys representing Duhaime withdrew from the case in January, court documents show. A public defender who replaced them could not immediately be reached for comment Saturday.

Duhaime worked as the university’s new technology manager and director of the Immersive Media Lab. In September 2022, he called the university police to say he’d collected several packages from a mail area, including two Pelican hard plastic cases, and that when he opened one of the cases, it exploded and sharp objects flew out and injured his arms.

Duhaime’s 911 call sparked a major response from law enforcement, who evacuated the area and called in the bomb squad.

He showed police a letter he told them he’d found inside the case, which claimed the lab was trying to get people to live inside a virtual reality world and was secretly working with Facebook founder Mark Zuckerberg and the U.S. government.

“In the case you got today we could have planted explosives but not this time!!!” the note read, court documents show. “Take notice!!! You have 2 months to take operations down or else!!!!!”

But Duhaime’s story quickly unraveled, according to the FBI. They didn’t find anything in the cases and noted the letter appeared to be in pristine condition. The FBI said Duhaime had superficial injuries to his arms, but no damage to his shirt sleeves. And when agents searched Duhaime’s computer, they found a copy of the letter in a backup folder that he’d written a few hours before calling 911.

“Bomb hoaxes like the one the defendant fabricated here have real life consequences. Communities are put in fear, law enforcement personnel are diverted from other important duties and there are significant financial repercussions,” Acting U.S. Attorney Joshua Levy said in a statement. “As we experience a wave of bomb hoaxes in schools, houses of worship and other gathering places, we will work closely with our local, state and federal partners to hold accountable anyone who tries to inject fear and distress into our community.”

Northeastern, a private university, has more than 18,000 undergraduate students and 22,000 graduate students.

Duhaime is scheduled to be sentenced Oct. 2.

tour the nike campus

The Associated Press

IMAGES

  1. Nike Campus

    tour the nike campus

  2. Exclusive Tour of the All-New Serena Williams Building on Nike’s Campus

    tour the nike campus

  3. "NIKE WORLD CAMPUS TOUR!"

    tour the nike campus

  4. An In-Depth Look Inside Nike's Sprawling Oregon Headquarters

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  5. 8-23-07 // Touring The Nike Campus With The 6.0 Crew

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  6. Nike Whq Campus Map 2018

    tour the nike campus

VIDEO

  1. Have a Nike Day (Nike Campus/Portland with Jordan Poole)

  2. TW VLOG #431

  3. Why Nike is Facing Its Worst Performance in Years

  4. Sydney Tour: Nike Factory Store at DFO Homebush Sydney

  5. Uriah Hall w/Coach Clayton Hires

COMMENTS

  1. A campus tour

    Go inside the largest structure at Nike WHQ, covering 1 million square feet. Tap To Explore ...

  2. Tour Nike's World Headquarters Campus

    Nike's World Headquarters is nestled in the lush Pacific Northwest landscape just outside of Portland, Oregon. The rich forest landscape and six-acre lake in...

  3. Exclusive Tour of the All-New Serena Williams Building on Nike's Campus

    An aerial view of the Nike Campus in Oregon shows the massive footprint of the all-new Serena Williams building. The Serena Williams Building will allow Nike to carry out design in a fully ...

  4. Nike World Headquarters, Portland

    Nike World Headquarters in Beaverton, Oregon serves as an office and a nike museum that hosts various artefacts from Nike journey from more than 50 years ago. Visitors can take a bus to Nikes main campus where the nike headquarters tour begin. The buildings on the Nike campus are named after athletes that have signed various Nike endorsements.

  5. Can You Visit Nike Headquarters?

    The tour also includes a look at the Nike campus, which features the iconic Nike Swoosh logo. How to Book a Tour. Tours of the Nike campus are offered on a first-come, first-served basis. To book a tour, you can visit the Nike website and fill out the online form. You will need to provide your name, contact information, and the date and time ...

  6. An In-Depth Look Inside Nike's Sprawling Oregon Headquarters

    Nike's campus in Beaverton, Oregon, is the mecca for anyone who loves sneakers, and here's an in-depth, detailed look at what to expect if you were to visit the World Headquarters and see the many ...

  7. Nike Campus

    Beaverton, Oregon... A fan of the channel discovered I was going to be in the Portland area and invited me to tour the incredible Nike Campus; the world hea...

  8. Tour of Nike's Headquarters

    Take a tour of Nike's swanky Oregon headquarters. Drake Baer. 2015-12-21T15:14:00Z An curved arrow pointing right. Share. The ... We went on a tour of the campus last week.

  9. Self-guided Tour Nike's Headquarters

    Get ready for an exciting adventure as we join Brett Ottolenghi on a thrilling journey at the Nike campus, their headquarters in Beaverton, Oregon. Brace you...

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    Nike's Serena Williams Building by Skylab Architecture features a sustainable design including a rainwater capture and reuse system, regional and recycled materials, and more. Photo by Jeremy Bittermann. The Serena Williams Building by Skylab Architecture is the largest structure at Nike World Headquarters at more than 1 million square feet, and built for an on campus workforce of 20,000 ...

  11. Nike World Headquarters

    Nike World Headquarters. /  45.51056°N 122.83194°W  / 45.51056; -122.83194. The Nike Worldwide Headquarters is the global headquarters for Nike, Inc., located in an unincorporated area of Washington County near Beaverton, Oregon, in the United States. The campus has more than 75 buildings on 286 acres, as of 2018.

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    Located on Nike's World Headquarters near Beaverton, Oregon, the 750,000 square-foot building is where the brand plans to create the future in sports science, both in terms of data analytics and ...

  13. Nike World Headquarters

    At Nike World Headquarters, breakthrough products are designed and developed for the world's athletes*. This stems from a constant drive to imagine, invent and deliver the future of sport — a mission facilitated by workspaces that support rapid iteration and creation through collaboration. Whether it's facilities like an Olympic-sized ...

  14. Visiting the Nike world headquarters in Beaverton

    782 posts. 8 reviews. 12 helpful votes. Visiting the Nike world headquarters in Beaverton. Aug 5, 2023, 3:35 PM. For some reason I can't find anything clear about whether or not it is possible to just walk around the campus without a tour. We are driving to the track meet in Eugene on Sept. 16 so I booked a night in Beaverton on the night of ...

  15. Nike Opens Design-Focused Serena Williams Building, Largest ...

    The new 1-million-square-foot Serena Williams Building, equivalent in size to three Portland city blocks or 140 full-sized tennis courts, will start welcoming back Nike's Beaverton-area workforce ...

  16. A Look Inside the Serena Williams Building at Nike World Headquarters

    Serena Williams is the G.O.A.T. in the tennis world and now her legacy will live on at the Nike World Headquarters in Beaverton, Oregon. Spanning over 1 million square feet, the Serena Williams Building is the largest structure on Nike's campus. Portland-based Skylab captured the spirit of Serena and combined it with Nike's heritage to create a design-led workspace for 2,750 employees.

  17. Nike Campus / Tour

    224 reviews. 116 helpful votes. 3. Re: Nike Campus / Tour. 8 years ago. The Nike stores in Portland and Eugene (and somewhat in the Woodburn outlet) have displays tracking the history of Nike from the days when Phil Knight sold shoes out of the back of his car and the famous invention of the waffle sole by Bill Bowerman.

  18. Is it possible to tour the Nike Campus and plan to do a workout on

    The Nike Campus isn't open to the public, but the Steve Prefontaine building houses a little museum of the Nike Archives that may or may not be open depending on the day.

  19. Is it possible to take a tour at the Nike World Headquarters?

    There is a tour group on campus. The thing is tours typically go to Business groups, athletes and other VIP's. Employees are also able to (personally) give their family/friends tours. Reply reply More replies. HorribleTroll • There IS one way to take a tour of Nike headquarters, and that is if you work for a vendor. If you sell stuff to Nike ...

  20. UNITY

    480 likes, 1 comments - unityinc76 on July 1, 2024: "Today the youth at UNITY were able to tour the Nike headquarter campus. They participated in pickleball, field activities, golf, running, and much more! Stay tuned for more picture from our Nike visit #UNITYOR2024".

  21. Nike Air Zoom Infinity Tour NRG Golf Shoes. Nike.com

    Nike Air Zoom Infinity Tour NRG Golf Shoes. $190. As the seasons start to change and the links start to stir, prepare to stroll in true splendor. This special design is new luxe come to life, a look at the game through a different, lavish lens with iridescent and glossy finishes. Transform your game in an incredibly responsive, comfortable shoe ...

  22. Nike Air Zoom Victory Tour 3 Men's Golf Shoes. Nike.com

    Nike Air Zoom Victory Tour 3 Men's Golf Shoes. $190. Highly Rated. Choose a Style Color. Designed for the all-day grinders and dawn-patrollers, destined for the feet of the dedicated that just moseyed back to the driving range after 18. They give you robust comfort and unreal energy return, whether you're swinging through or playing through ...

  23. Electrostal History and Art Museum

    Art MuseumsHistory Museums. Write a review. Full view. All photos (22) Suggest edits to improve what we show. Improve this listing. The area. Nikolaeva ul., d. 30A, Elektrostal 144003 Russia. Reach out directly.

  24. Coming Soon

    In-Person Campus Tour. Would you like to explore campus in person? Schedule a tour today and we'll show you what great things our locations have to offer. Schedule a Tour; Take The Next Step. We believe if colleges were more open, people's minds would be more open, too. Because if all kinds of students got degrees, all kinds of people would ...

  25. Visit Elektrostal: 2024 Travel Guide for Elektrostal, Moscow Oblast

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  26. Electrostal History and Art Museum

    Art MuseumsHistory Museums. Write a review. All photos (22) Suggest edits to improve what we show. Improve this listing. Revenue impacts the experiences featured on this page, learn more. The area. Nikolaeva ul., d. 30A, Elektrostal 144003 Russia. Reach out directly.

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