what are tourism products give examples

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Tourism products encompass a wide range of offerings designed to enhance travel experiences, including accommodations, attractions, transport services, travel packages, and events, each tailored to meet diverse traveler needs. These products are integral to the tourism industry, directly impacting destination appeal and contributing significantly to the economic development of regions. Understanding the components of tourism products helps students better grasp how they shape the tourism ecosystem and foster sustainable growth.

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What is a key characteristic of tourism products?

What was a key success factor for the Singapore Night Safari?

What is a tourism product?

What is the main focus of hospitality products in tourism?

How do tourism products differ from hospitality products?

How do tourism products promote sustainability?

Why is hospitality important in tourism products?

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• Adventure and Niche Tourism
• Cultural Tourism
• Guest Services and Experience
• Hospitality
• Hospitality Analytics and Forecasting
• Hospitality Financial Management
• Hospitality Food and Beverage
• Hospitality Management
• Hospitality Safety and Security
• Hospitality Supply Chain
• Hospitality Sustainability and Ethics
• Hospitality Technology
• Hotel Management
• Human Relations
• Leadership and Hospitality Strategy
• Marketing and Tourism
• Marketing in Hospitality
• Safety and Security in Tourism
• Technology in Tourism
• Tourism Economics
• Tourism Education and Research
• Tourism Infrastructure
• Tourism Management
• agritourism
• community tourism
• crisis management tourism
• destination branding
• destination management
• economic impacts tourism
• ecotourism management
• festivals events tourism
• food tourism
• inclusive tourism
• nature-based tourism
• political impacts tourism
• rural tourism
• service quality tourism
• socio-cultural impacts tourism
• tourism analysis
• tourism crisis recovery
• tourism demand
• tourism destination image
• tourism development
• tourism experience design
• tourism globalisation
• tourism impacts
• tourism law
• tourism marketing
• tourism networks
• tourism planning
• tourism policy
• tourism policy planning
• tourism regulation
• tourism supply chain
• tourism trends
• tourist satisfaction
• transportation tourism
• travel motivation
• wildlife tourism
• Tourism Policy and Regulation
• Tourism Sociology
• Tourism Sustainability
• Tourism and Travel
• Tourist Behavior
• Training and Development in Tourism

Jump to a key chapter

Define Tourism Product

A tourism product is a combination of tangible and intangible elements that offer tourists experiences and services. These products are designed to satisfy the needs and desires of travelers during their visits to various destinations. They include not only physical aspects but also the emotional and experiential value that the consumer gains from the service.

Characteristics of Tourism Product

• Intangibility: Unlike physical goods, tourism products cannot be touched or inspected before purchase. They are experiences, such as tours, accommodations, or attractions.
• Perishability: Tourism products cannot be stored for future use. If a hotel room or a flight seat is not sold by a certain time, the opportunity to sell it is lost.
• Heterogeneity: The quality of a tourism product can vary greatly, depending on factors such as season, location, and individual service providers.
• Inseparability: Production and consumption happen simultaneously for tourism products. You cannot separate the service provider (like a tour guide) from the service itself (the tour).

Example: The experience of a guided tour changes based on the guide's expertise, weather, and group dynamic, illustrating the inseparability and heterogeneity of tourism products.

Tourism products often rely heavily on the local culture and environment, making sustainability a critical aspect. Communities can leverage their cultural heritage, natural landscapes, and historical sites to develop unique tourism products. However, the challenge lies in preserving these assets while providing compelling experiences. Sustainable tourism products aim to minimize environmental impact and support local communities. This involves using resources responsibly, engaging in fair trade practices, and offering quality experiences to tourists while remaining economically viable for host communities. Thus, the development of tourism products requires careful planning and management to ensure both enjoyment for guests and preservation of resources for future generations.

Examples of Tourism Products

Remember that tourism products are often customizable, allowing tourists to tailor their experiences to meet specific interests or needs.

Hospitality and Tourism Products

In the vibrant world of travel, hospitality and tourism products play vital roles in shaping a tourist's journey. While both are integral to the tourism industry, they encompass different aspects of the overall experience. Understanding these differences can help you better grasp how each contributes to providing memorable experiences for travelers.

Key Differences in Hospitality and Tourism Products

The distinction between hospitality and tourism products is crucial. Hospitality products focus mainly on the provision of services such as accommodations and dining. Conversely, tourism products offer a broader range of experiences that might include attractions, activities, and events. Here's a closer look at their differences:

• Hospitality Products: These typically include services like lodging, food and beverage , and event management . Key providers are hotels, restaurants, and resorts that aim to offer comfort and convenience.
• Tourism Products: These comprise experiences and services aimed at tourists. They might include tours, cultural experiences, and entertainment. Attractions such as natural sites, museums, and festivals often fall under this category as well.

Example: When you stay at a hotel, the service provided by the hotel staff is considered a hospitality product, while a day trip organized by a tour company to a nearby landmark is a tourism product. Both complement each other to enhance the tourist's overall experience.

The integration of hospitality and tourism products can significantly influence a destination’s market position. Destinations with well-developed hospitality infrastructures and unique tourism offerings can attract international visitors and foster economic growth. Developing skilled hospitality personnel who deliver exceptional service can greatly enhance service quality. Meanwhile, creating innovative tourism products that highlight unique regional attractions can forge stronger destination brands. By leveraging the synergies between these two components, a destination can cater to a diverse array of traveler preferences and expectations.

Importance of Hospitality in Tourism Products

Hospitality plays an indispensable role in tourism products by facilitating the delivery of high-quality services, which can greatly enhance a tourist’s experience. Recognizing the importance of hospitality ensures that visitors receive personalized attention and care, creating a welcoming environment that encourages longer stays and repeat visits. Consider the following points:

• First Impressions: Hospitality services often contribute to a tourist's first impressions of a destination. Friendly and helpful staff can make guests feel valued from the moment they arrive.
• Satisfaction and Comfort: High-quality hospitality services ensure guests' needs are met, making their stay comfortable and enjoyable. This can include everything from clean accommodations to attentive service.
• Cultural Exchange : Hospitality staff are often the primary point of contact between tourists and the local culture, providing a bridge for cultural exchange and understanding.

An investment in quality training for hospitality staff can lead to enhanced guest experiences and increased visitor satisfaction.

Techniques in Tourism Product Development

Developing tourism products involves specific techniques that enhance the attractiveness and competitiveness of a destination. These techniques ensure the creation of engaging and sustainable experiences for tourists, catering to changing demands and preferences. Effective development strategies require a blend of creativity, market research, and resource management.

Stages in New Product Development in Tourism

The process of creating new tourism products follows several essential stages. Each step contributes to refining the product idea and aligning it with market needs. The key stages include:

• Idea Generation: This initial phase involves brainstorming and identifying potential tourism products. Ideas can be sourced from customer feedback, market trends, and competitive analysis.
• Concept Development: Once an idea is selected, it's essential to develop it into a clear concept. This step involves defining the target market , pricing strategy , and unique selling propositions.
• Feasibility Analysis: Assessing the practicality of the product involves evaluating economic, technical, and legal factors. Ensuring resources are available and regulatory requirements are met is crucial here.
• Product Design and Development: This stage focuses on creating a prototype or detailed plan. In tourism, it might involve designing tour packages, setting itineraries, or developing marketing materials.
• Market Testing: Testing the product in a real-world setting helps gather feedback and make refinements. This could include trial runs of tours or preview experiences.
• Commercialization: After successful testing, the product is launched to the market. Marketing efforts are ramped up to attract the initial group of customers.

Example: A small coastal town decided to develop eco-friendly tours focusing on marine life conservation. Following the stages, they brainstormed ideas, defined their target audience as eco-conscious travelers, assessed environmental impacts, designed tours led by local marine biologists, conducted trial runs for feedback, and finally marketed them through online platforms and local tourism offices.

In-depth market research during the feasibility analysis stage can reveal emerging trends such as increased demand for sustainable tourism. Embracing such insights allows developers to tailor products that are ahead of the competition. Additionally, investing in community engagement during the product design phase can enhance local support and provide richer, more authentic tourist experiences. This technique fosters a sense of co-creation, where tourists gain distinct experiences while local cultures and environments are preserved and celebrated. Such practices not only enhance the appeal but also increase the likelihood of repeat visits and positive reviews.

Innovative Techniques in Tourism Product Development

Modern tourism product development often employs innovative approaches to captivate audiences and remain competitive. Innovation involves leveraging technology , creativity, and sustainability to enhance tourist experiences and operational efficiency. Here are some innovative techniques being implemented:

• Technology Integration: Use of virtual reality (VR) and augmented reality (AR) to enhance visitor experiences. For instance, VR can offer virtual tours of historical sites, while AR can provide detailed information during physical tours.
• Personalization: Utilizing data analytics to tailor experiences to individual tourist preferences. This might include customized tour itineraries based on past travel behavior.
• Collaboration with Locals: Involving local communities in product development helps create authentic experiences . This could include local artisans teaching traditional crafts or chefs leading cooking classes.
• Sustainable Practices : Emphasizing eco-friendly tourism products that minimize environmental footprints and promote conservation efforts, such as eco-lodges or carbon-neutral travel packages.

Consider adopting a mixed-use development approach, integrating attractions with accommodation and dining facilities, to maximize resource use and enhance tourist convenience.

New Product Development in Tourism

The tourism industry thrives on innovation and the development of new products. These initiatives are essential for keeping destinations attractive and competitive. In a rapidly changing market, understanding how successful products are developed and overcoming associated challenges is crucial.

Case Studies of Successful Tourism Product Development

Several destinations have set excellent examples through strategic and innovative tourism product development . These cases illustrate the process of aligning products with market needs and enhancing visitor engagement:

Example 1: The Singapore Night Safari The Singapore Night Safari revolutionized the concept of zoos by offering a nighttime wildlife adventure. Key success factors included:

• Understanding visitor needs for unique experiences.
• Integrating technology for enhanced visibility.
• Conserving wildlife while promoting tourism.

Example 2: Iceland's Blue Lagoon Originally a byproduct of a geothermal power plant, the Blue Lagoon transformed into a premier tourist attraction.

• Emphasizing sustainable tourism practices.
• Offering health and relaxation benefits with geothermal waters.
• Innovatively using natural resources.

Successful tourism products often emerge from using local resources creatively and responsibly. The Icelandic Blue Lagoon, for example, leveraged naturally occurring geothermal waters and silica-rich mud to create a luxury spa experience. This venture illustrates the potential of utilizing local and natural features in product development. Integrating cultural narratives and local expertise enhances authenticity and appeal. Understanding visitor profiles and leveraging data for personalization can further elevate the tourist experience . Connecting with stakeholders such as local businesses and communities forms an essential element in the success of these ventures, benefiting both tourists and residents alike. This balance often results in sustainable models that stay relevant while preserving the local environment.

To maximize tourist engagement , consider developing products that integrate local culture and natural elements.

Challenges in New Product Development in Tourism

Developing new tourism products entails several challenges. Understanding and mitigating these hurdles is crucial for creating successful offerings.

Definition: In tourism, a challenge refers to any difficulty or obstacle that hinders the development of a new product, often derived from economic, social, environmental, or regulatory factors.

Key challenges include:

• Resource Management: Balancing the use of natural and cultural resources while maintaining sustainable practices .
• Market Dynamics: Adapting to rapidly changing tourist preferences and global trends.
• Regulatory Compliance: Navigating local laws and regulations which might restrict certain activities or developments.
• Stakeholder Engagement: Ensuring consistent communication and collaboration with local communities and businesses.
• Technological Integration: Incorporating new technology efficiently to enhance tourist experiences while managing costs.

A significant obstacle in new tourism product development is navigating environmental regulations that vary by region and impact project timelines. Developers must assess environmental impacts through comprehensive studies to comply with legal mandates. Combining technology such as Geographic Information Systems (GIS) aids in predicting environmental changes, ensuring sustainable practices. Integrating technology can also address the visitor management challenge. Managing visitor flow by using real-time data and apps can enhance the tourist experience and minimize resource strain. Cross-functional teams that include experts from environmental science, technology, and local government can pave the way for innovative solutions to emerging challenges. Collaboration across sectors becomes essential for navigating complex regulatory landscapes, ensuring new products meet all stakeholder expectations.

tourism products - Key takeaways

• Definition of Tourism Product: A tourism product combines tangible and intangible elements that deliver experiences and services, including emotional and experiential value for travelers.
• Characteristics of Tourism Products: Intangibility, perishability, heterogeneity, and inseparability highlight their unique aspects compared to physical goods.
• Examples of Tourism Products: Include accommodations like hotels, transportation options such as flights, attractions like museums, and events like festivals, providing diverse experiences.
• Hospitality vs. Tourism Products: Hospitality focuses on services like lodging and dining, whereas tourism products offer broader experiences such as tours and cultural activities.
• Techniques in Tourism Product Development: Involves stages like idea generation, feasibility analysis, market testing, and commercialization, with innovative techniques like technology integration and personalized experiences.
• Challenges in New Product Development: Address issues like resource management, market dynamics, regulatory compliance, and technological integration for successful tourism offerings.

Flashcards in tourism products 24

Tangibility: They can be stored for future use and resale.

Perishability: Unused services like hotel rooms are lost after a certain time.

Reducing operational costs.

A tangible item sold at a souvenir shop.

Provision of services like lodging and dining.

Developing destination marketing campaigns.

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What is Tourism Product? Definition, Types, Characteristics

• Post last modified: 3 October 2021
• Reading time: 14 mins read
• Post category: Uncategorized

What is Tourism Product?

Tourism Products are a combination of goods and services demanded by a tourist during travel to and stay at a destination. These include natural, cultural and manmade attractions and facilities such as hotels, transport and ancillary services.

In this process, tourists derive an experience which varies from individual to individual. From a broader perspective, the sum total of experiences derived by the tourists during the entire trip can be considered as the product.

Table of Content

• 1 What is Tourism Product?
• 2 Definition of Tourism Product
• 3.1 Natural Tourism Product
• 3.2 Man-Made Tourism Product
• 3.3 Symbiotic Tourism Product
• 3.4 Event Based Tourism
• 3.5 Site Based Tourism Product
• 4.1 Intangibility
• 4.2 Inseperatability
• 4.3 Perishability
• 4.4 Heterogeneity
• 4.5 Essentially of Users Presence
• 4.6 Complexity in Marketing
• 4.7 Absence of Ownership

Definition of Tourism Product

Burkat and Medlik say tourism products to an array of integrated products, which consist of objects and attractions, transportation, accommodation and entertainment, where each element of the tourism product is prepared by individual companies and are offered separately to consumers (tourist/tourist).

The tourism “product” is not the destination, but it is about the experiences of that place and what happens there. – Chris Ryan

Economist M. Sinclair and Mike Stabler define the tourism product as a “composite product involving transport, accommodation, catering, natural resources, entertainment and other facilities and services, such as shops and banks, travel agents and tour operators.”

According to Suswantoro (2007:75) on substantially the understanding of tourism products “is obtained and the overall service felt or enjoyed by tourists since he left his residence to the tourist destination of his choice and to return home where she originally departed”.

Types of Tourism Products

Following figure describes the classification of Tourism Product:

Natural Tourism Product

Man-made tourism product, symbiotic tourism product, event based tourism, site based tourism product.

These are the products connected to the natural environment. Natural environment that constitutes natural resources which is related to area, climate and its settings, and the landscapes. These natural resources are the most important elements in a destination’s attraction. Such as countryside, climate, natural beauty, water, flora and fauna, wildlife, beaches, deserts, islands or any scenic attraction.

Some examples of natural tourism products in India are Marina beach- Chennai, Darjeeling hill station-West Bengal, Islands of Andaman & Nicobar- Andaman & Nicobar, Deserts of Thar-Rajasthan, etc

Something which is not natural, found in the destinations to attract the tourists. These are man-made creations. As per the tourism point of view they are made for pleasure, leisure or business.

Man-made tourism products are further divided into three subtypes:

• Sites and areas of archaeological interest
• Historical buildings and monuments
• Places of historical significance l museums and art galleries
• Political and educational institutions
• Religious institutions
• Fairs and festivals
• Arts and handicrafts
• Folklore l native life and customs
• Amusement and recreation parks
• Sporting events
• Zoos and oceanariums
• Cinemas and theatres
• Night life l cuisines

Examples of Man-made tourism products are Ajanta and Ellora cave-Maharashtra (Cultural), Surajkund Craft Mela-Haryana (Traditional), Essel World-Mumbai, etc

This type of tourism product do not fall in any particular category because they are a blend of nature and man but the core attraction is nature. These are the natural resource that has been converted into a tourism product by maintaining and managing them.

In other words man has taken initiative to preserve the natural aspects of earth and also managed in a way to provide best possible services to the tourists who come for the visit, for example, accommodation, parking facilities, etc. Some examples are National Park or Wildlife Sanctuaries, Flower Festival, Marine Park, Aero and Water Sports, Botanical Garden etc.

In India, there are many national parks like Ranthambhore-Rajasthan, where tigers and many animals are preserved and tourists are given facilities like a jungle safari.

Product Here event is the main source of attraction. Tourist comes to observe and participate in the events. Events are temporary in nature and are often mounted in order to increase the number of tourists to a particular destination.

Some events are for a short time scale while other last for longer days. Sometimes events are mounted in those places where the tourist’s eye usually don’t reach such as unusual exhibitions.

Some examples of event-based tourism product include Camel Polo at Jaisalmer- Rajasthan, Kite flying in Ahmedabad-Gujarat, where tourists also participate and observes. In Snake boat race-Kerela, one can enjoy witnessing it. Short time scale event includes Republic day parade-New Delhi and long days event include Khajuraho dance festival-Madhya Pradesh.

It is a particular site or a place, permanent in nature which is the main source of attraction for the tourists. In India examples are like Taj Mahal, Beaches of Goa, Sunset at Kanyakumari, Temples of Khajuraho, etc.

Characteristics of Tourism Product

Following are the main characteristics of tourism products:

Intangibility

Inseperatability, perishability, heterogeneity, essentially of users presence, complexity in marketing, absence of ownership.

As discussed earlier in this chapter, tourism products are actually the services that are being sold to the tourists, and it’s not the goods. Services can’t be seen, smelled, felt or touched, it can only be experienced. What can be seen is their effect.

For example, a guide’s comments can be heard. A travel agents books a ticket from place A to B. The ticket is just a piece of paper, an entry pass for using the service. An airline provides the service of transportation, comfort and leisure. A thorough evaluation of the service before buying it is therefore impossible and leads customers to use other cues to help them assess the service like the interior of the restaurant, the appearance of the hotel entrance or the behaviour of the receptionist.

A service of a tourism product cannot be separated from the provider of the service. For most services, the producer and the seller are the same people. Services are manufactured and consumed at the same time. In the case of products, consumption takes place after production and often far away from the factory.

In the case of tourism products for example a guide has to be present to explain the attraction. A pilot has to be present to fly a plane. Both service providers and the service user have to be physically present for mutually satisfying the exchange of service. The visitor to a national park cannot experience counter service if the receptionist is not present, nor can the receptionist render the service is the visitor is absent.

The tourism product is highly perishable, which means it cannot be stored. For example, a hotel room or an aeroplane seat that is not sold on a particular day, is a lost sale. If the tourists don’t visit a particular place, the opportunity is lost. If the opportunity is lost, the moment is lost. This adversely affects the tourism business.

The demand has to be managed by the marketer in such a way as to ensure that as little capacity as possible is lost. The problem is unique for the tourism industry. Due to these reason sometimes heavy discount is offered by hotels or transport generating organization.

Services offered by most people are never the same. There is some degree of variability present in almost all types of services. This may be due to the extensive involvement of people in the production of service. This issue is not present when a machine dominates. Depending on the mood, behaviour, working style, efficiency and knowledge of the people variability exist.

For example, all air hostesses cannot provide the same quality service like the other. Yet again the same individual air hostess may not perform the same uniform service both in the morning as well as in the evening.

Even the tour package and the aircraft can’t be consistent of equal standards because an aircraft can de-shape the travelling pleasure into a nightmare and a holiday seaside is ruined by the prolonged rainy spell.

Another reason for variability of service is the involvement of customers in the process of product delivery and consumption system. For example, a musician performing at a program may not perform with uniformity. His performance will depend on the response and appreciation of the audience. Hence service varies from person to person, time to time and from situation to situation.

In travel and tourism businesses, service quality depends on uncontrollable factors and there is no sure way of knowing whether the service delivered matched what was planned or promoted, or what was expected by the customer.

Presence of the user is necessary to avail the service. The customer or the guest has to be personally present on the spot. It can’t be brought to the user. As in the case of other tangible goods, the buyer can avail the service from anywhere or from his home. But in the case of tourism products, it is not at all possible. The tourist has to go to the tourist attraction to experience the tour.

However the marketers here need an in-depth study of users behaviour, tastes, preferences, likes and dislikes so that expectations and realities coincide and satisfaction is made possible.

Tourism product involves complexity in marketing. It requires a lot of effort to convince a buyer. As in the case of travel agents. In order to sell their tour package they need to convince the customer by introducing various facilities, discounts and services. Product demonstration is bit difficult in the case of tourism product.

As in the case of tangible goods like television. As soon as we buy it, we become the owner of it. But this is not the case with tourism products. A tourism product when sold to the customer or tourist, he can only avail the service but can’t be its owner.

For example, while buying a hotel room, while buying a seat in an aircraft or a luxurious train, you can only take the facilities of the service for a certain time. You can’t be its owner for lifelong.

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What are five examples of tourism products and services?

1. accommodation:, 2. transportation:, 3. guided tours:, 4. entertainment and recreation:, 5. souvenirs and local products:, 1. how do i choose the right accommodation for my trip, 2. are guided tours worth it, 3. what are some popular recreational activities for tourists, 4. how should i travel within a destination, 5. how can i support local communities through tourism, 6. are there any eco-friendly tourism options available, 7. how can i find authentic local experiences while traveling, 8. are there any cultural etiquette guidelines i should follow during my travels, 9. how can i ensure my safety while traveling, 10. are there any travel insurance options available, 11. how can i maximize my travel budget, 12. is it necessary to tip service providers in the tourism industry, what are five examples of tourism products and services.

Tourism products and services refer to the various offerings and experiences available to tourists when they travel to different destinations. These can range from tangible products like accommodation and transportation to intangible services such as guided tours and entertainment. Here are five examples of tourism products and services that travelers often encounter:

Accommodation is a crucial component of any tourism experience. This includes hotels, resorts, hostels, vacation rentals, and even camping grounds. A diverse range of accommodation options cater to various traveler preferences and budgets. Whether it’s a luxury hotel with all the amenities or a cozy bed and breakfast, the quality of accommodation can greatly impact a traveler’s overall experience.

Quality accommodation ensures comfort, safety, and convenience, offering travelers a place to relax and rejuvenate after a day of exploration. These establishments aim to provide a home away from home, offering services such as concierge, room service, and housekeeping. The variety of accommodation options available enables travelers to choose based on their personal preferences, travel itinerary, and budget.

Transportation is another vital aspect of tourism products and services. It involves the movement of travelers from their point of origin to their chosen destination and vice versa. This includes air travel, train journeys, cruises, car rentals, and public transportation systems. Efficient and reliable transportation networks are essential for smooth travel experiences and help connect destinations globally.

Whether it’s a flight to an exotic beach destination or a train ride through picturesque countryside, transportation options play a significant role in shaping a traveler’s journey. Convenience, affordability, safety, and accessibility are key factors that travelers consider when selecting transportation services.

Guided tours provide travelers with an opportunity to explore and discover destinations with the assistance of knowledgeable guides. These tours can focus on a specific attraction, historical site, cultural experience, or natural landscape. Guided tours can be conducted on foot, by bus, or even through specialized modes like safari jeeps or boats.

Professional tour guides enhance the visitor’s experience by providing insightful information, local anecdotes, and historical context. They navigate through popular sights, hidden gems, and local neighborhoods, ensuring that travelers make the most of their time and gain a deeper understanding of the destination. Guided tours offer convenience, expertise, and the chance to connect with fellow travelers from around the world.

Entertainment and recreational activities play a crucial role in enriching tourism experiences. These include cultural performances, theme parks, adventure sports, wildlife encounters, and leisure facilities like spas, shopping centers, and restaurants. Entertainment options cater to diverse interests, fostering engagement and enjoyment among travelers of all ages.

Cultural performances such as traditional dances, music concerts, and theater shows showcase a destination’s unique heritage and art forms. Thrill-seekers can indulge in adventure sports like bungee jumping, zip-lining, or scuba diving. Wildlife enthusiasts can go on safari tours or visit animal sanctuaries. Additionally, relaxation and wellness activities like spa treatments and yoga classes contribute to a well-rounded tourism experience.

Souvenirs and local products act as tangible reminders of a traveler’s journey and help support local economies. These can include handicrafts, artwork, textiles, local delicacies, and traditional goods unique to the destination. Souvenir shops, cultural markets, and local artisans provide opportunities for tourists to purchase and take home meaningful mementos.

By purchasing souvenirs and supporting local products, travelers contribute directly to the social and economic well-being of the communities they visit. These products, often handmade or locally sourced, reflect the destination’s cultural identity and offer travelers a chance to bring a piece of their travel experience back home.

Frequently Asked Questions about Tourism Products and Services

Choosing the right accommodation depends on several factors such as budget, location, amenities, and personal preferences. Researching online, reading reviews, and considering the proximity to attractions can help you make an informed decision.

Guided tours can greatly enhance your travel experience by providing expert knowledge, convenience, and access to exclusive attractions. However, if you prefer a more independent and flexible itinerary, self-guided exploration may be a better option.

Popular recreational activities for tourists include sightseeing, hiking, snorkeling, visiting museums, exploring local markets, attending cultural performances, and trying local cuisine.

The mode of transportation within a destination depends on factors like distance, infrastructure, and personal preference. Public transportation, rental cars, taxis, or walking are common options. It’s advisable to research and plan ahead to determine the most suitable transportation method.

Support local communities by purchasing locally made products, dining at local restaurants, staying in locally owned accommodations, and engaging in sustainable tourism practices. This helps ensure that the economic benefits of tourism reach the local population.

Yes, there are numerous eco-friendly tourism options available that focus on minimizing the negative impact on the environment and promoting sustainable practices. These include eco-lodges, nature tours, wildlife conservation programs, and responsible tour operators.

To find authentic local experiences, it’s beneficial to interact with locals, explore off-the-beaten-path areas, eat at local eateries, participate in cultural activities, and seek recommendations from reliable sources such as local tourism boards or trusted travel blogs.

Respecting local customs and traditions is important when traveling. Researching and adhering to cultural etiquette, such as appropriate clothing, greetings, and behavior, shows respect for the local culture and enhances your interactions with the locals.

Ensuring safety while traveling includes taking precautions such as researching on destinations, carrying necessary documents and emergency contacts, being aware of your surroundings, using reliable transportation services, and following local laws and regulations.

Yes, there are various travel insurance options available that provide coverage for unexpected events such as trip cancellations, medical emergencies, lost luggage, or flight delays. It’s advisable to research and choose a policy that suits your needs and travel plans.

To maximize your travel budget, consider planning and booking in advance, looking for deals and discounts, opting for off-peak seasons, using public transportation, and researching affordable dining and accommodation options.

Tipping practices vary across destinations. In some countries, tipping is customary and expected, while in others, it may not be common. Researching the local customs and norms regarding tipping is advisable to ensure appropriate and respectful behavior.

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What Is Tourism Product and Its Characteristics?

By Alice Nichols

Tourism is a vast and complex industry that offers a wide range of products and services to travelers. A tourism product can be defined as any good or service that satisfies the needs, wants, and expectations of travelers during their journey. In this article, we will discuss what tourism product is and its characteristics.

What is Tourism Product?

A tourism product consists of a combination of tangible and intangible elements that provide value to tourists. Tangible elements include transportation, accommodation, food, attractions, souvenirs, etc., whereas intangible elements include experiences, emotions, memories, and satisfaction.

The tourism industry offers various types of products to cater to the diverse needs and preferences of travelers. These products can be classified into four categories:

• Transportation
• Accommodation
• Attractions
• Other services

Characteristics of Tourism Product

Tourism products have several unique characteristics that differentiate them from other types of products. Let’s take a look at some of these characteristics:

1. Perishability: Tourism products are highly perishable because they cannot be stored or saved for future use. Once a hotel room goes unsold for a night or an airline seat remains empty on a flight, the opportunity cost cannot be recovered.

2. Intangibility: Many tourism products are intangible in nature as they cannot be touched or felt before purchase. For example, it’s impossible to experience a destination before visiting it.

3. Inseparability: The production and consumption of tourism products happen simultaneously; therefore, tourists are actively involved in the creation process while consuming it.

4. Heterogeneity: Tourism products vary in quality due to differences in customer preferences, experiences, and expectations.

5. Seasonality: The demand for tourism products varies seasonally, with peak seasons having higher demand than off-peak seasons.

6. Simultaneity: Tourism products are perishable and intangible, which makes it difficult to standardize them across different locations and time.

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What is a tourism product? Classification of tourism product services

Here at Hanami Hotel Danang , nestled in the heart of this vibrant coastal city, we have come to understand the true essence of what a tourism product is. It is more than just a service; it’s an experience—a tapestry of local culture, meticulous service, and memories waiting to be woven.

What is a tourism product? Classification of tourism product services. Venture with us as we explore the physical and emotional contours of these offerings, understanding their importance in the grand puzzle of travel and human connection.

This exploration is as much a journey for us as it is for you—arousing passion, expanding knowledge, and cementing our shared love for the world’s cultures and the adventures they hold.

What is a tourism product? Definition of tourism product

A tourism product is the elements and services created to meet the needs of tourists during their travels. These are the components and experiences that tourists can purchase or use to enjoy and make the most of their trip.

Tourism products include transportation means such as airplane tickets, train tickets, or bus tickets for tourists to reach their desired destinations. Additionally, there are accommodation services like hotels, resorts, guesthouses, or homestays, providing comfortable and convenient places for tourists to stay.

Tour packages are a popular tourism product, offering a service package for tourists to visit and explore destinations. They often include transportation, accommodation, tour guides, and related tourism activities. Tour guides are also an important service, accompanying tourists and providing information, guidance, and navigation throughout the trip.

Moreover, tourism products also include entertainment and sightseeing activities. Tourists can engage in activities such as nature exploration, historical site visits, enjoying the sea, and outdoor sports activities. Tourism products may also include culinary services, shopping, and visiting entertainment venues.

Components of a tourism product

Having grasped the concept of a tourism product, we will delve into its fundamental components. A tourism product is a complete experience from when a tourist leaves home until they finish their trip. From this, we can infer that the elements constituting a tourism product include:

Transportation

Transportation is an indispensable element of a tourism product. It ensures that tourists have the means to arrive at and move between different destinations during their trip.

The modes of transportation are diverse and varied, including airplanes, trains, buses, bicycles, motorcycles, and even other vehicles such as boats, cruise ships, cable cars, and horse-drawn carriages.

Airplanes are the primary mode of transportation for international or long-distance travel. They offer speed, convenience, and comfort to tourists. Airplanes also enable tourists to overcome long distances and access hard-to-reach destinations that might not be possible with other modes of transport.

Trains are a popular mode of transportation for domestic and international travel. Buses are a flexible and cost-effective option for city and regional travel. Bicycles and motorcycles help tourists save on transportation costs while also providing a more intimate experience with the environment and local community.

Additionally, in certain special cases, other modes of transportation such as boats, cruise ships, cable cars, and horse-drawn carriages may be used.

Boats and cruise ships are suitable for exploring seas, rivers, lakes, and islands. Cable cars offer thrilling sensations and stunning views from above. Horse-drawn carriages provide a traditional and environmentally friendly experience for tourists.

Accommodation Services

The provision of rest and lodging is a crucial part of a tourism product. When traveling, tourists need a safe and comfortable place to rest after their exploratory activities. Accommodations can include various types such as hotels, resorts, guesthouses, rental apartments, homestays, camping sites, and tents.

Hotels are a popular choice for tourists, especially in urban and developed tourist areas. Hotels typically offer a range of services and amenities such as comfortable bedrooms, restaurants, bars, fitness centers, and other facilities like spas and swimming pools.

Hotels can be categorized by star ratings to assess the level of comfort and quality of service. Whether it’s a hotel, resort, guesthouse, rental apartment, homestay, or camping site and tent, tourist accommodations must meet the basic needs of tourists for comfort, safety, and convenience.

Bedrooms should be fully equipped with necessary amenities such as beds, wardrobes, and lighting. Additionally, bathrooms must be clean and include facilities such as showers, bathtubs, sinks, and personal hygiene items.

Moreover, accommodations must also provide other amenities and services such as restaurants, bars, fitness centers, spas, swimming pools, cable TV, internet, and room service. The service staff should also be friendly, professional, and ready to assist tourists throughout their stay.

 Activities and Experiences

Travel is not just about moving to a new location, but it is also an adventure filled with experiences and exciting activities. As tourists embark on their journey, many activities and experiences await them.

One of the most significant experiences in travel is discovering famous tourist landmarks. Tourists can visit large cities and charming small towns, explore the unique architecture of temples, shrines, palaces, and churches, or admire the stunning scenery of dense forests, mountains, rivers, and seas.

Each destination has its own beauty and draws tourists into its historical and cultural story. Beyond exploration, tourists can also participate in entertaining activities.

With beautiful beaches, tourists can dive into the underwater world through activities like scuba diving, windsurfing, sailing, or surfing. Rivers and lakes also invite tourists to go kayaking or enjoy exciting boat trips.

If tourists want to challenge themselves, they can go mountain climbing, hiking, or exploring fascinating caves. These activities not only allow tourists to enjoy the incredible natural beauty but also bring a sense of excitement and satisfaction.

An indispensable part of travel is enjoying local cuisine. Tourists can embark on a culinary adventure, savoring specialty and traditional dishes at restaurants, eateries, and night markets.

Sampling unique foods and immersing oneself in local culinary culture is a wonderful way to gain a deeper understanding of the country and its people.

Guidance and Support Services

Services that provide information, guidance, and support for tourists during their travels are crucial to ensure they have a smooth and memorable trip. First, professional tour guides play an important role in providing information and guidance to tourists.

Customer support services also play a vital role in meeting the needs and requests of tourists. Customer support staff will advise and assist tourists in booking, ticket changes, itinerary information, and answering related queries.

Tourism information is also an essential service to help tourists get the necessary information before and during their trip. Tourist information centers provide tourists with information about tourist sites, destinations, schedules, and activities.

Tourists can learn about famous landmarks, local events, and available entertainment activities. Tourism information also includes tour packages, attraction tickets, and pricing information so tourists can choose and shape their trip.

Food and Culinary Services

In the field of tourism, elements related to culinary services and food play an important role in providing a unique and culturally rich experience for tourists. These services include a range of options such as restaurants, cafes, bars, hotel dining services, or on-site cooking services.

Restaurants are where tourists can enjoy a variety of local signature dishes. Restaurants may serve traditional dishes, local specialties, and international cuisine. By tasting local dishes, tourists have the opportunity to experience and discover the flavors, aromas, and cooking styles characteristic of the destination.

Restaurants can also create a unique space and environment for tourists to enjoy their meal and the culinary atmosphere.

Cafes and bars are also popular spots for tourists to enjoy drinks and light snacks. Cafes typically offer a variety of coffees, from traditional black coffee to special and blended types.

Additionally, cafes may serve other beverages such as tea, fruit juices, and light alcoholic drinks. Bars usually focus on serving alcoholic beverages and provide an entertainment space for tourists.

Classification of tourism products

There are many ways to classify tourism products based on various factors. Below is a common classification based on the main types of tourism products:

Cultural Tourism

This includes exploring historical sites, scenic landmarks, unique architecture, and experiencing the culture of a place. This could involve visiting museums, touring historical sites, attending local cultural festivals and events, and learning about the culture, history, and traditions characteristic of a culture.

Exploring historical sites, scenic landmarks, unique architecture, and experiencing the culture of a place is an important part of the travel experience. Through visiting museums, touring historical sites, attending local cultural festivals and events, and learning about the culture, history, and traditions of a culture, tourists have the opportunity to access the profound and unique aspects of the place they visit.

This not only provides tourists with a great experience but also expands their knowledge and understanding of the world around us.

Nature Tourism

This includes exploring and discovering beautiful natural landmarks and areas such as forests, mountains, seas, lakes, streams, meadows, and national parks. Tourists can engage in activities such as mountain climbing, hiking, fishing, caving, scuba diving, or visiting and enjoying special natural landscapes. Exploring and enjoying beautiful natural landmarks and areas gives tourists unique and unforgettable experiences. Tourists can participate in many activities such as mountain climbing, hiking, fishing, caving, scuba diving, or visiting and enjoying special natural landscapes. Each landmark and area offers its own beauty and unique experience, contributing to making the trip interesting and memorable.

Recreational Tourism

This tourism includes visiting amusement parks, theme parks, zoos, playgrounds, stadiums, casinos, popular shopping venues, and other entertainment activities. Tourists can enjoy games, go on rides, watch performances, and participate in sports and entertainment activities at these locations.

Tourists can enjoy games, participate in sports and entertainment activities at places like amusement parks, theme parks, zoos, playgrounds, stadiums, casinos, and explore popular shopping venues. With the diversity and richness of these activities, tourists can create memorable moments during their trip.

Arts and Culture Tourism

This includes experiencing art and cultural events such as watching art performances, cinema, live music, opera, ballet, visiting art exhibitions, participating in art courses, or engaging in local cultural events.

These artistic and cultural experiences not only bring joy and relaxation but also help tourists discover and understand more about the local culture, history, and artistic development. At the same time, participating in these activities creates opportunities for interaction, connection, and sharing of artistic and cultural passions with other art lovers.

Sports and Adventure Tourism

Activities include mountain climbing, hiking, cycling, wall climbing, caving, surfing, scuba diving, swimming, exploring terrain, camping, and other adventurous activities.

These sports and adventure activities bring excitement, challenge, and discovery to tourists. However, before participating in any activity, tourists should check safety and comply with local regulations to ensure a safe and memorable experience.

Resort and Relaxation Tourism

Enjoy a relaxing holiday at resorts, villas, luxury hotels, or famous beach, mountain, or city destinations. Tourists can enjoy spa services, massages, yoga, swimming, golfing, and participate in recreational activities at the resort.

Enjoying a relaxing holiday at resorts, villas, luxury hotels, or famous destinations provides tourists with an enjoyable and serene experience. From enjoying spa services, yoga, and swimming to playing golf and participating in recreational activities, people can find relaxation and happiness in their vacation.

As we conclude this journey into the intricacies of tourism products, we hope you have gained a deeper appreciation for the myriad experiences and services that come together to create memorable travel moments. Here at Hanami Hotel Danang, our greatest reward is crafting unforgettable memories for our guests against the backdrop of this vibrant coastal city and the alluring Vietnamese culture.

We invite you to become part of this tapestry yourself—allow us to be your guide as you explore lantern-lit streets, discover local delicacies, and find sanctuary in the arms of gentle waves and cherry blossoms in bloom.

Our tailored experiences, meticulous service, and insider knowledge of Danang’s hidden gems await. Contact us at Hanami Hotel Danang or visit hanamihotel.com to begin your journey today.

CONTACT INFORMATION:

• Address: 61-63 Hoang Ke Viem, Bac My An, Ngu Hanh Son, Da Nang
• Phone: 0905432992
• Email: [email protected]
• Website: https://hanamihotel.com
• Google Map: https://g.page/hanamihotel
• Facebook : https://facebook.com/hanamihotel

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UN Tourism | Bringing the world closer

Competitiveness.

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• Policy and Destination Management

Product Development

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As defined by UN Tourism, a Tourism Product is "a combination of tangible and intangible elements, such as natural, cultural and man-made resources, attractions, facilities, services and activities around a specific center of interest which represents the core of the destination marketing mix and creates an overall visitor experience including emotional aspects for the potential customers. A tourism product is priced and sold through distribution channels and it has a life-cycle".

Rural tourism

UN Tourism understands Rural Tourism as "a type of tourism activity in which the visitor’s experience is related to a wide range of products generally linked to nature-based activities, agriculture, rural lifestyle / culture, angling and sightseeing.

Gastronomy and Wine Tourism

As global tourism is on the rise and competition between destinations increases, unique local and regional intangible cultural heritage become increasingly the discerning factor for the attraction of tourists.

Mountain Tourism

Mountain Tourism  is a type of "tourism activity which takes place in a defined and limited geographical space such as hills or mountains with distinctive characteristics and attributes that are inherent to a specific landscape, topography, climate, biodiversity (flora and fauna) and local community. It encompasses a broad range of outdoor leisure and sports activities".

Urban Tourism

According to UN Tourism, Urban Tourism is "a type of tourism activity which takes place in an urban space with its inherent attributes characterized by non-agricultural based economy such as administration, manufacturing, trade and services and by being nodal points of transport. Urban/city destinations offer a broad and heterogeneous range of cultural, architectural, technological, social and natural experiences and products for leisure and business".

Sports Tourism

Tourism and sports are interrelated and complementary. Sports – as a professional, amateur or leisure activity – involves a considerable amount of traveling to play and compete in different destinations and countries. Major sporting events, such as the Olympic Games, football and rugby championships have become powerful tourism attractions in themselves – making a very positive contribution to the tourism image of the host destination.

Shopping Tourism

Shopping Tourism is becoming an increasingly relevant component of the tourism value chain. Shopping has converted into a determinant factor affecting destination choice, an important component of the overall travel experience and, in some cases the prime travel motivation.

7 Keys to creating a successful tourism product

What is a tourism product?

Basic functions of a tourism product, keys to designing a tourism product, examples of tourism products, current tourism trends, how to differentiate your tourism product.

Within the competitive tourism sector, innovation, and the offer of products to propose stands out as one of the real competitive advantages and differential elements to navigate with strength in this tough market.

The tourism product becomes an important resource to work to attract a different audience and diversify the philosophy and brand of our travel agency .

But… How do you create a successful tourism product? Let’s highlight the keys that will help you develop an optimal tourism product. Let’s start at the beginning…

The tourism product is defined as the total set of functionally interdependent tangible and intangible elements that allow the tourist to meet their needs and expectations.

From a marketing point of view, the tourism product is a resource that fulfills two very different tasks:

• Each tourism product meets a need of its consumer through the benefits it incorporates. 
• Tourism products are the means to achieve sales targets. The design of the tourism product itself is the claim to increase conversions. 

Also, it is necessary to point out the importance of knowing the type of customer we want to attract and whether we can offer a product that meets the unique expectations of the selected niche of customers . It is equally important when designing a tourism product to consider the special travel agency regime to know the fiscal responsibilities and also how each transaction should be accounted for.

Also, our travel agency must have a brand culture and philosophy that must be in line with the tourism products to design and sell.

Given that meeting the needs and expectations of the client is a key factor in creating a tourism product, we must look to the functions that this tourism product must perform.

It is, therefore, possible to list 6 priority functions to be resolved to outline our tourism product project:

• Allows the tourist to participate in the main activity of the trip. 
• Besides being a part of the main activity, it facilitates to live the total experience of the trip as the tourist wants. 
• It facilitates transport to and from the destination , as well as within the destination itself. 
• Enhance the social interaction of the tourist during the trip. 
• Helps and simplifies travel preparation and management. 
• It makes it easier for the tourist to remember and revive the trip , to share that trip and experience with other people. 

Note : The main activity can be defined as the objective to be carried out with this tourist package: ecological tourism, cultural tourism, etc…

Through these functionalities, it is already possible to have a basic outline of what our tourism product should contain.

It is time to show the main keys to consider in drawing a professional and highly competitive tourism product.

Keeping the tourist as the main axis of the tourism product, we will start with those keys related to the needs that urge a person to make a tourist trip.

Means and conditions for participating in the main activity of the trip 

Everything related to what is offered to the tourist to enjoy what he wants for the trip. 

Elements in the trip’s destination and the trip’s transportation, for example, luxury cruises, boats, or trains.

Natural, cultural conditions, people, socio-economic conditions of destination, events, facilities, equipment, goods, and services related to the main activity also come into play in this category.

Qualitative aspects to involve the tourist in the main activity

At this point, all those aspects that help establish how the tourist is to engage and interact in the journey are defined.

The issues can be very different:

• Family trip or exotic destination 
• Greater or less distance from the place of residence to destination. 
• Luxurious or traditional atmosphere, etc… 

On the other hand, also, everything linked to all the comforts a tourist needs to visit a destination and consume its “attractions” must be covered.

Modes and other transport components

Clear and detailed definition of all transport systems enabling the transition from a place of residence to destination and vice versa, as well as within destination.

Elements for social interaction and tourist comfort

Everything related, and that allows the tourist to engage in leisure activities, communicate with others, socialize or simply keep informed and perform routine activities.

In this category, we can include accommodation, points of sale and/or shops selling food, public baths (outside accommodation), all kinds of services (communication, internet, etc…) sports and leisure facilities, cultural events, etc.…

These details are a priority and important as they strengthen the comfort and decision-making capacity of the client .

Preparation of the management and execution of the trip

In this section, all those aspects that facilitate and give transparency to everything related to the management of the trip come into the scene.

Everything here is important: All tourist information media such as travel guides, maps, national tourist organizations, travel-related websites, services provided by tour operators, travel agencies, companions, translators, certified travel guides vaccines, solar protection, medicine, and health services; passports, visas, travel insurance; credit cards and other financial services… up to the number of packages or suitcases to carry.

Practical details on participation in the main activity of the trip

The customer must leave nothing to the imagination, it must be all well presented.

Here, questions such as sale or rental of sports equipment, sports lessons, wine tasting, etc…

These are aspects that help the tourist in understanding the tourism product and in the benefits/experiences that he will draw from it .

Remember and relive your experiences

A tourism product must be a unique and remembered experience by the customer, to satisfy his wishes and leave a good note in our brand of a travel agency.

Thus, to stimulate sentimental or emotional value, it is interesting the idea of offering memories and gifts, usually with sentimental and symbolic values for tourists, is a point that adds value.

They allow tourists to remember and relive their experiences, thus prolonging the pleasure of the trip. They are also used to share the travel experience and to strengthen ties with others.

Tourism products are designed and adapted to the needs and desires of the selected audience. So, there are many possibilities. Here are some of the most popular tourism products:

Spiritual tourism

Spiritual tourism is tourism motivated by faith or for religious reasons . 

What is the tourist looking for? An experience based on a sacred pilgrimage, a journey led by faith, religion, and spiritual realization. The tourist seeks to satisfy some personal or spiritual need through tourism.

Therefore, the design of the spiritual tourism product must focus on these two points to find different forms and intensities of spiritual tourism motivated to a greater or lesser extent by religious or, on the contrary, cultural needs or in the search for knowledge.

Spiritual tourism provides the visitor with activities and/or treatments intended to develop, maintain, and improve the body, mind, and spirit . Many elements are incorporated that involve a learning experience.

A good example is the tourism products related to the Camino de Santiago. A product that offers everything the tourist/pilgrim wants:

• Accommodations 
• Transportation 
• Support vehicles 

Wine tourism

Wine tourism or wine tourism is one of the most fashionable forms of tourism. It is the type of tourism around the culture and professions of wine and vineyards, being related to culinary and cultural tourism .

What is the wine tourist looking for? The main motivation is to experience wine tastings and buy products from the region, but also identify other very important issues: Socializing, learning about wines, entertainment, rural environment, relaxation…

The main activities are based on the visit to vineyards, wineries, wine festivals, and wine shows, for which the tasting of grape wine and/or the experience of getting to know the wine region.

For example, a well-known tourism product for wine lovers is that linked to the city of Haro , designed with such important elements as:

• Hotels and other types of accommodation 
• Round-trip transportation from the winery to the lodging location 
• Visit wineries, wine libraries, restaurants. 
• Activities are related to wine tasting, marriage… where the capacity to socialize and share experiences is encouraged. 

Ecotourism has grown in parallel with increasing society’s awareness of environmental protection.

Ecotourism is a type of tourism responsible for natural areas with special care in conserving the environment, sustaining the well-being of the local population, and involving knowledge and education .

What is the ecotourism tourist looking for? They are people with a great awareness of the environment, eager to know and be part of experiences that help the environment and others.

A good tourism product based on ecotourism should offer:

• Activities that encourage cultural awareness by promoting respect for the place you travel and the community you visit. 
• It will help to create cultural awareness by promoting respect for the place you travel and the community you visit (environmental education workshops, ecosystem observation…) 
• Activities that promote the well-being of the local community, including the economy. Guided ecological tours with the consent and participation of residents. 

Ecotourism offers experiences that have a low impact on nature by preserving resources and protecting the environment.

A good example of ecotourism: Visit the local farmers’ fields in Chiapas, Mexico, learning how to make cocoa and supporting the conservation of their environment through product purchases on a guided tour.

Tour operators, travel agents, or travel agency management groups should consider these keys when creating and selling a successful tourism product. We must not forget that the tourism products respond effectively and attractively to the wishes, needs, and expectations of the selected type of customer , being a resource of great value to increase our brand image and customer loyalty.

How can a tourism product achieve its two main tasks with one swing? By incorporating trends . Popular demand expresses the needs of the majority, and trend-conscious products address those needs. At the same time, they create new sales opportunities and help increase conversions . 

Let’s see how some of the most influential travel trends shape travel products. 

Sustainable tourism

Over 70% of travelers want more sustainable travel options . Creating a product for this market segment requires a deeper understanding of its motives. Let’s try to answer these questions: Why is sustainable tourism so popular, and what type of traveler wants to travel more sustainably?

Sustainable travel is perceived as a consequence of the pandemic and climate change. The priorities of this type of traveler are the reduction of general waste (84%) and energy consumption ( 83% ). All this is emblematic of several travel segments, notably eco-adventurers and explorers . 

More than 60% of cultural explorers are interested in sustainable travel, while 33% of adventurers show a proclivity for alternative transport options to flying. Another common ground for these groups is their interest in authentic experiences that bring them closer to nature and local life . 

A successful travel product for this market must incorporate elements like low-carbon transportation , eco-conscious lodging , cultural immersion , and outdoor adventure . At the same time, it must highlight benefits for local communities and wildlife, as well as memorable experiences.  

Use of technology

Use of technology is no passing trend; it’s our zeitgeist’s modus operandi. In travel, 71% of consumers rely on travel apps to plan and organize trips. 77% are interested in using chatbots for customer service requests at hotels. 45% want access to on-demand entertainment in their hotel.

From a consumer’s standpoint, travel technology has a twofold goal: to facilitate travel and make it more enjoyable . Even individuals who are less tech-reliant expect travel service providers to offer comfortable and safe experiences . Whether they know it or not, technology is crucial for this. 

Virtually every market segment can benefit from travel products that incorporate technology , even if they don’t explicitly ask for it. The question is not whether they need it but how they want to use it. The products for this market can range from contactless hotel service to virtual tours . 

The only travel segment that wants less technology , as opposed to more, is wellness travelers . The ideal product for this audience must propose diametrically different values when using technology. Rather than speed and convenience, wellness products must emphasize slow and mindful living. 

Personalized experiences

Like technology, personalization is the new standard in the industry . Consumers of travel products and services unconsciously compare providers based on this criterion: personalized products always win . 63% of people are ready to stop buying from brands that don’t use personalization. 

Again, the question is not if but how to incorporate personalization for optimum results. To answer this question, businesses must use data analytics and study customer behavior in their travel segments. This is important because personalization means different things to different travelers. 

For example, a family traveler would benefit from personalized in-destination offers based on their past behavior. This may include a preferred type of transportation, suitable amenities for their children’s age, activities tailored to their unique interests, restaurant recommendations, etc. 

On the other hand, a luxury traveler would benefit more from bespoke services . Instead of suggestions, high-profile customers usually require a dedicated agent or on-demand concierge team to take care of their needs in real-time. The accent is on exclusivity, privacy, and customization. 

So much emphasis has been put on travelers’ needs, and for good reason. Businesses must understand their customers in order to create products they would like to buy . In addition to being able to cater to consumers and stay in business, they must also be able to beat their competition . 

A good travel product must be the right fit for a specific audience and offer something that competitors’ products don’t . Businesses that fail to differentiate their product have higher marketing costs and lower customer conversion rates. They are continually fighting for their place in the market. 

How do you differentiate a tourism product? Start by asking the following questions: 

• How can we be different?
• What are the differentiation factors of my product?
• Why should tourists choose me over the competition?
• What is my value proposition?

Travel market segmentation and customer analysis are one piece of the puzzle. Competitor research is another. Market differentiation requires product developers to constantly monitor other businesses in the market and analyze the audience’s response. What works and what doesn’t?

By carefully monitoring their competition, travel businesses can pinpoint unaddressed customer needs and create a product that offers the solution. This leads to the development of niche markets , which are defined by a singular value proposition that caters to a super-specific audience. There are other ways to differentiate a product in the travel industry. Businesses can attract consumers with competitive prices , special offers , or exceptional quality and service . This also makes data analytics a necessity, especially in regard to understanding competitors’ strongest suits.

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Cristóbal Reali, VP of Global Sales at Mize, with over 20 years of experience, has led high-performance teams in major companies in the tourism industry, as well as in the public sector. He has successfully undertaken ventures, including a DMO and technology transformation consulting. In his role at Mize, he stands out not only for his analytical and strategic ability but also for effective leadership. He speaks English, Spanish, Portuguese, and Italian. He holds a degree in Economics from UBA, complementing his professional training at Harvard Business School Online.

Mize is the leading hotel booking optimization solution in the world. With over 170 partners using our fintech products, Mize creates new extra profit for the hotel booking industry using its fully automated proprietary technology and has generated hundreds of millions of dollars in revenue across its suite of products for its partners. Mize was founded in 2016 with its headquarters in Tel Aviv and offices worldwide.

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