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Are you traveling or living outside the U.S.? STEP is a free service that sends you emails with updates from the local U.S. embassy or consulate. If there’s an emergency where you are, it helps us contact you with instructions on what to do.

Why join STEP?

  • Get real time updates about health, weather, safety, and security in the country.
  • Plan ahead using information from the local U.S. embassy.
  • Help the embassy or consulate contact you if there’s an emergency like a natural disaster, civil unrest, or a family emergency.

What kind of messages does STEP send? Currently, STEP sends emails only. STEP can send you several types of information:

  • Routine Messages : News and updates about the country you picked.
  • Alerts : Messages about short-term security, terrorism, health, weather, or disaster situations that could impact your travels.
  • Travel Advisories : We re-evaluate the situation in each country every 6-12 months. Advisories include a simple 1-4 rating system, details about specific risks in the country, and clear steps U.S. citizens should take to stay safe.

Join the Smart Traveler Enrollment Program (STEP)

After you set up your account, you can pick what types of messages you want to get.

Stay in touch during an emergency.  Signing up for STEP helps the U.S. embassy get in touch with you if there’s an emergency. And, if your family or friends in the U.S. can’t reach you with urgent news while you’re traveling, we can use the information in STEP to try and contact you.

Become a Smart Traveler Now!   STEP is an easy first step to being a smart traveler. You should also always research your destination , and consider additional ways to get safety and security information from the U.S. Department of State, like on social media.

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Make two copies of all of your travel documents in case of emergency, and leave one with a trusted friend or relative.

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Very good innovative features in this website, always discounts, customer support is good chatting is there. APSRTC and some RTCs are not there.

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I am feeling cheated as i booked my ticket first time with this website and the amount is debited from my account but still i did not get the ticket and when i am talking to customer care number *******567) they are also not responding properly even they every time telling me that we will call you after 10 minutes. I called four time every 20 minutes after but some time they did not listen my query and cut the phone... even i am confused wheather my ticket is booked or not as my money got debited from my account... i used this website first time and felt cheated... i always prefered REDBUS but i was fool so i used this www.etravelsmart.com website for bus booking form mumbai to indore.

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How the State Department’s Smart Traveler Enrollment Program could help you on your next trip abroad

Caroline Tanner

Editor's Note

Though careful planning and common sense are two of the best ways to stay safe when traveling, security situations can rapidly change in foreign countries.

That's why the U.S. State Department's Bureau of Consular Affairs has created the Smart Traveler Enrollment Program to help keep you up-to-date on relevant security updates from the nearest U.S. consulate, wherever in the world you happen to be.

Here's how to sign up for STEP.

Who should register for STEP?

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The primary purpose of STEP is to keep American citizens safe. Here are a few reasons to consider signing up:

  • You're traveling to an area that's politically unstable or prone to violence.
  • You're taking an extended trip (several weeks or months) where you have limited Wi-Fi access.
  • You're traveling for a major event, summit or conference (like the World Cup) that might become the target of protests or attacks.
  • You're a minority traveling to an area where you might be targeted as an outsider.
  • You'd like an additional safety resource during your trip, no matter the destination.

Some group trips or programs may require participants to enroll. For instance, I had to enroll when I studied abroad in college.

In the event of a rapidly deteriorating situation, such as a coup or natural disaster, STEP can connect you with evacuation efforts or provide important safety information and help you take care of yourself.

How to register

To register, create an account and fill in your personal information and emergency contact details.

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Once your account is set up, log in and register each specific trip or residence abroad. You'll repeat this process for each new trip to receive STEP alerts.

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You'll then be prompted to enroll any upcoming trips to receive STEP notifications. Select the nearest U.S. consulate to where you'll be staying. Note that "destination" refers to the country (not a specific city, state or territory), and the available options will auto-fill as you type.

Next, fill in the dates of your trip, the reason you're traveling and how you can be reached while abroad. If there are any timely alerts specific to your destination, you'll also be alerted of that information at this point.

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Bottom line

It may be helpful to think of STEP like travel insurance: If all goes well, you won't need to use it, and you might even forget you have it.

However, if things go wrong while you're traveling abroad, your local U.S. embassy is the quickest way to get help; the embassy's goal is to ensure all Americans in its jurisdiction are safe and accounted for. This is when STEP notifications can become incredibly important.

The entire sign-up process takes less than five minutes, and the trip registration process takes about 60 seconds.

For additional resources, be sure to follow the State Department on Twitter and bookmark its international travel page for the latest country alerts.

Related reading:

  • The difference between CDC and State Department travel warnings
  • Confused by State Department travel advisories? Here's what they mean
  • If you need a passport quickly, this service may be for you
  • Passport processing wait times decrease for the 1st time since February
  • Prepare to wait: Current Global Entry processing times are up to 11 months
  • EXPLORE Random Article

How to Travel Smart

Last Updated: May 11, 2021 References

This article was co-authored by Amy Tan . Amy Tan is a Travel Planner and the Founder of Planet Hoppers, a boutique travel design team founded in 2002. Planet Hoppers specializes in brainstorming and creating itineraries for dream vacations, honeymoons, exotic adventures, family reunions, and group trips. Planet Hoppers is a TRUE accredited travel agency and a member of the Signature Travel Network, the Cruise Lines International Association (CLIA), and Travel Leaders. Amy earned a BA in Communications and a BS in Physics from the University of California, Davis in 2000. There are 9 references cited in this article, which can be found at the bottom of the page. This article has been viewed 27,008 times.

Traveling to a new place can be an incredible or even life-changing experience, but preparing for your journey isn’t always so fun. Thankfully, there are a number of tips and techniques you can use to save money, cut down on pre-trip stress, and ensure your travels go as smoothly as possible.

Planning for the Trip

Travel Smart Step 1.jpeg

  • Times of the year when there’s a lot of rain.
  • Seasons where there’s a higher chance of hurricanes, tornadoes, and other natural disasters.
  • The weeks immediately after major travel holidays like Christmas.

Travel Smart Step 2.jpeg

  • Visit https://www.numbeo.com/cost-of-living/ to find out how much various goods and services cost at your travel destination. [3] X Research source

Travel Smart Step 3.jpeg

  • Some document applications take a long time to process, so apply for them as far in advance as possible.

Travel Smart Step 4.jpeg

  • If you’re traveling abroad, see if your bank charges foreign transaction fees. If so, ask if they offer a special card for travelers that waives these charges. [5] X Research source

Travel Smart Step 5.jpeg

Finding Transportation and Lodging

Travel Smart Step 6.jpeg

  • To save even more money, try booking your transportation during Black Friday, Cyber Monday, or another flash sale.

Travel Smart Step 7.jpeg

  • Popular comparison websites include Kayak, Fare Compare, and Mobissimo.

Amy Tan

  • Though it may seem unnecessary at the time, cancellation insurance can be a lifesaver if you run into unexpected personal, work, or school conflicts right before your trip.
  • For hotel reservations that require a down payment, ask about the hotel’s cancellation policy and whether or not there are any cancellation fees.

Travel Smart Step 10.jpeg

  • Make as many trip purchases as you can using a rewards credit card. This will help you save up points to use down the road.

Travel Smart Step 11.jpeg

  • These programs are especially worthwhile if you plan on flying multiple times throughout the year.

Packing Your Luggage

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  • This is especially important if you’re traveling by air since airports have incredibly strict weight requirements. [14] X Research source

Travel Smart Step 13.jpeg

  • Do not use this method with bulkier items like sweaters or fancy items like dresses and blazers.

Travel Smart Step 15.jpeg

  • Don’t forget to charge your devices the night before you leave!

Travel Smart Step 16.jpeg

  • Unless you absolutely have to bring them, leave irreplaceable items like expensive jewelry or family heirlooms at home.

Travel Smart Step 17.jpeg

  • Travel snacks are especially useful when going on long flights and train rides that don’t offer free refreshments.

Expert Q&A

Amy Tan

  • To make your planning and booking process easier, consider using an online travel agency like Expedia or Orbitz. Thanks Helpful 0 Not Helpful 0
  • Splurging on expensive hotels and other luxuries may seem frivolous, but these things often make up for the cost by giving you more for your money. Thanks Helpful 0 Not Helpful 0

You Might Also Like

Become Taller Naturally

  • ↑ https://travelwiththesmile.com/blog/19-smart-travel-tips/
  • ↑ https://www.numbeo.com/cost-of-living/
  • ↑ http://www.travelandleisure.com/articles/pre-packing-checklist-oct-2008
  • ↑ https://www.cntraveler.com/galleries/2014-06-06/how-to-avoid-the-12-biggest-travel-mistakes-you-think-youre-too-smart-to-make/3
  • ↑ https://www.entrepreneur.com/article/82684
  • ↑ Amy Tan. Travel Planner. Expert Interview. 12 March 2020.
  • ↑ https://www.tsa.gov/precheck
  • ↑ http://www.womansday.com/life/travel-tips/tips/g577/15-ways-to-packing-perfection-16101/
  • ↑ http://www.travelandleisure.com/articles/how-to-pack-in-five-easy-steps

About this article

Amy Tan

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John responded quickly and gave various options for my travel requirements. Also, he was very polite. When I had a misunderstanding with one of the flights, he was very patient and explained things well. He also made himself available for any further requirements / questions I have with the flights, so their service doesn't end when you have paid. All in all a great service.

Date of experience : 12 April 2024

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My Experience with Travel E Smart was great, very helpful staff who goes by the name of John who answered my questions and queries quickly without hesitation and very reliable! Can definitely recommend to use them when travelling!!

Date of experience : 08 April 2024

John who sorted my ticket was very…

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Date of experience : 02 April 2024

Swift and quick process with no hassle…

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Date of experience : 26 March 2024

I was advised to book my flight tickets…

I was advised to book my flight tickets through Travelesmart, I spoke with Sam who was extra helpful and went out of his way to help me find the best deal at reasonable prices. I can personally recommend Travelesmart and specially Sam. Thank you again for all your help. It is very much appreciated.

Date of experience : 21 March 2024

Jessica is a fantastic agent

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Date of experience : 22 March 2024

Jessica was amazing from the first day…

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Date of experience : 14 March 2024

Made various of contacts with travel…

Made various of contacts with travel agents and direct air lines and the prices for summer holidays to abroad was expensive way above what i expected. Made a call and WhatsApp talk with agent name (Sarah) she made it smoothly and i had 2 card payment separately as it was for 5 people, she made it easier for me and took step by step and advice me as my children passports were way below 6 months and was Honest as she could of easily just taken payments for the tickets as passport not her job. She went out her way and stayed longer on her shift to get what i needed. Thank you Sarah from travel E Smart. Will be using these Agents again for future and Yes there are installments plans for trusted repeated customers.

Date of experience : 27 February 2024

Brilliant service by Sam

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I would sincerely like to compliment…

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Date of experience : 05 March 2024

I booked my flights through Travel E…

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Date of experience : 20 February 2024

Thank you Chris and Tavel E Smart

Easy and on Going communication.Chris had been amazing and helped us with our enquiries all the time . His very fast at answering our questions and we very happy booking in with Travel E Smart . Hope to book with again in Future x

Date of experience : 28 February 2024

Great service

The customer care and follow up I got from Chris is of executive caliber , five star service. Keep it up Travel E Smart. Chris is contactable on 02080908348.

Date of experience : 12 March 2024

Thank you Jessica 😊

I spoke with Jessica and she was so lovely, had time to listen to me when ever I call and got me the right ticket. Thank you so much Jessica. I will recommend Travel E Smart to anyone who want to travel, their name says it all , they are 'smart'

Date of experience : 15 March 2024

The company is reliable

The company is reliable, and trustworthy. They are not difficult to get in touch.

Date of experience : 27 March 2024

The White Hart Hotel

The White Hart Hotel . Hampton Wick. Stunning rooms. Catherine Parr Suite utterly divine. Great location for Hampton court palace. Richmond Park and central London lovely restaurant and excellent food.

Date of experience : 09 February 2024

I was extremely happy with the service…

I was extremely happy with the service provided by travel e smart, they provided assistance to me all the way from the start to the end. Shout out to Raza who significantly helped me and even when we had some issues during our time abroad they provided alternative arrangements quickly and efficiently. I would recommend to anyone and everyone to book with this agency so far the best service I've ever received! Thank you travel e smart for the help and support and giving us a lifetime of memories from our trip!!!

Date of experience : 25 January 2024

Great service by travel e smart

Great service by travel e smart Recently booked Umrah trip with them . Extremely good customer service. Really recommended for future travel Really appreciated

Date of experience : 04 March 2024

Best service

Thank you jack for making my trip one of the best with your help on finding me an affordable ticket also there through out the trip making sure my flight went smoothly thanks

Date of experience : 14 February 2024

Travel E smart- is a 5 Star service

Travel E Smart is a Trust worthy and reliable service. 1. They gave us best price as compared to other travel agents. 2. My family member could not walk far and they provided hotel near two minute walk to haram in madina and macca. 3. Travel E Smart was in touch on WhatsApp with me while I was abroad on holiday. 4. Travel E Smart arranged all our transport in Saudi, airport pick up and drop off also transport from macca to madina. 5 Travel E Smart gave us multiple options for hotel. 6. Travel E Smart gave us direct flight with Saudi Airways and also arranged wheel chair at airport. 7. Travel E Smart arranged our ziarat in macca and madina too. I can keep writing good things about them. I would like to say thank you for arranging such a wonderful journey for us. As my family member was ill and we were apprehensive about journey but Travel E Smart made our journey amazing. Our umrah was best, thanks to travel e Smart.

Date of experience : 03 March 2024

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How Wi-Fi on the metro and e-voting helped Moscow achieve its top smart city rating

Business Long Reads Internet of Things

By Sam Forsdick    19 Jun 2019

Moscow was awarded the highest rating by the UN for its smart city credentials, with innovations in connectivity, e-government and education helping it to attain the top rank

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Saint Basil's Cathedral. Red Square in Moscow, Russia (Credit: Steffan Jensen/Flickr)

Saint Basil's Cathedral. Red Square in Moscow, Russia (Credit: Steffan Jensen/Flickr)

The Russian capital of Moscow was the highest rated smart city in a United Nations review of digital services across 40 global municipalities.

Although Moscow may sound an unlikely contender for the title, its digitisation of government services and integration of new technologies helped it to take top place in July 2018.

Artem Ermolaev, the former Minister of IT for Moscow and current president at the non-profit organisation Smart Cities, says: “We made a big jump from last position in the Russian Federation to first place in the United Nations ratings for smart cities .”

During London Tech Week , Mr Ermolaev explained some of the smart city innovations being used in Moscow.

Moscow smart city

Bringing Wi-Fi to the metro

Connectivity is crucial to powering any smart city, and one of the places where connectivity is normally restricted is on underground transport.

Ermolaev says: “When you create a smart city, you can’t create it without the infrastructure, so that was our first goal.

“The biggest challenge was the Wi-Fi because we needed to create the opportunity for all citizens to be connected online for free.

“We implemented the most comprehensive underground Wi-Fi network in the metro , which reaches approximately five million people per day.”

Moscow smart city

Some 330km of the Moscow metro is now covered by Wi-Fi and perhaps more impressively, it was provided at no cost to the local government.

Ermolaev adds: “It was done with zero investment from the city, because we offered telecommunications companies free advertising in return for helping to set up the Wi-Fi network.

“Users have to watch 30 seconds of advertisement before going online but receive free internet connection in return.

“That that gave us the opportunity to bring every citizen online.”

The local authority also gets the additional benefit of being able to collect data on its citizens.

Ermolaev explains the big data  is used to understand what tourists and citizens are interested in and popular places to travel to.

Giving Muscovites a say with Active Citizen app

There are over 300 public services available to Moscow citizens via mobile applications and is the method which 75% of the city’s inhabitants chose to access them.

But, Muscovites are not just passive participants – the app lets them have their say on public affairs too.

Ermolaev says: “Being a smart city is about the citizen’s driving the city – from the very beginning we gave an opportunity for the citizens to vote for any civil act that the government does.”

It’s city-wide e-voting application, called Active Citizen, has over 2.2 million users and to date, over 4,000 votes have been held.

Votes can be held on issues affecting the public and examples include, votes on stricter rules for the sale of alcoholic energy drinks, adjusting the speed limit in the city centre, or where to locate a kindergarten.

Ermolaev adds: “It’s the main instrument we use for e-democracy.

“One of the biggest challenges for this will come at the end of September when electronic voting will be used for the Moscow parliamentary elections.

“All votes will be recorded in the blockchain, which will give an opportunity to test the technology on large amount of users.”

Other uses of the app include using crowd-sourced knowledge to highlight issues for the local council to deal with.

“If you see that a broken bench or potholes in the road, you can take a photo and send it to the government via the app,” says Ermolaev.

“From there the government will have eight days to fix the issue and, if they don’t, the problem will be escalated up the ranks until it is resolved.

“It’s helped to build trust between citizens and the government.”

How education works in the Moscow smart city

School-life for truants and troublemakers has been made “a nightmare” for pupils in Moscow, according to Ermolaev.

The latest edtech innovation gives parents unprecedented insight into their child’s time at school.

“Every school child has to enter the school gate through the use of a plastic card,” he says.

“Once they enter, the parent or carer receives an instant push notification or SMS to their mobile to confirm that their child has entered the school.

“When the pupil is given a grade at school, whether it’s A, B or C, the parents are also notified of the results via a message.

“After that, the child goes to lunch and decides to buy two Snickers chocolate bars, even though their mother told them not too.

“Once again, the parents get a message to tell them how many calories their child ate.

“It means the parents can come back home knowing whether they should be in a good or bad mood when they greet their child.”

Moscow smart city

As part of the government’s efforts to digitise the current education system, all teachers and pupils in Moscow have personal laptops and tablets – where they can be sent tutorial sessions and access textbooks.

Although Ermolaev admits, “on the one hand it’s not good for the kid”, it does allow schools to understand the different elements of school life that have an impact on results.

He explains: “We can correlate the results of the kids with what they are reading, the homework they completed or how far they live from school.

“Investing in digitalisation allows us to make forecasts and use big data and analysis to create digital twins , not just to improve education, but also for healthcare and transport.”

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40 facts about elektrostal.

Lanette Mayes

Written by Lanette Mayes

Modified & Updated: 02 Mar 2024

Jessica Corbett

Reviewed by Jessica Corbett

40-facts-about-elektrostal

Elektrostal is a vibrant city located in the Moscow Oblast region of Russia. With a rich history, stunning architecture, and a thriving community, Elektrostal is a city that has much to offer. Whether you are a history buff, nature enthusiast, or simply curious about different cultures, Elektrostal is sure to captivate you.

This article will provide you with 40 fascinating facts about Elektrostal, giving you a better understanding of why this city is worth exploring. From its origins as an industrial hub to its modern-day charm, we will delve into the various aspects that make Elektrostal a unique and must-visit destination.

So, join us as we uncover the hidden treasures of Elektrostal and discover what makes this city a true gem in the heart of Russia.

Key Takeaways:

  • Elektrostal, known as the “Motor City of Russia,” is a vibrant and growing city with a rich industrial history, offering diverse cultural experiences and a strong commitment to environmental sustainability.
  • With its convenient location near Moscow, Elektrostal provides a picturesque landscape, vibrant nightlife, and a range of recreational activities, making it an ideal destination for residents and visitors alike.

Known as the “Motor City of Russia.”

Elektrostal, a city located in the Moscow Oblast region of Russia, earned the nickname “Motor City” due to its significant involvement in the automotive industry.

Home to the Elektrostal Metallurgical Plant.

Elektrostal is renowned for its metallurgical plant, which has been producing high-quality steel and alloys since its establishment in 1916.

Boasts a rich industrial heritage.

Elektrostal has a long history of industrial development, contributing to the growth and progress of the region.

Founded in 1916.

The city of Elektrostal was founded in 1916 as a result of the construction of the Elektrostal Metallurgical Plant.

Located approximately 50 kilometers east of Moscow.

Elektrostal is situated in close proximity to the Russian capital, making it easily accessible for both residents and visitors.

Known for its vibrant cultural scene.

Elektrostal is home to several cultural institutions, including museums, theaters, and art galleries that showcase the city’s rich artistic heritage.

A popular destination for nature lovers.

Surrounded by picturesque landscapes and forests, Elektrostal offers ample opportunities for outdoor activities such as hiking, camping, and birdwatching.

Hosts the annual Elektrostal City Day celebrations.

Every year, Elektrostal organizes festive events and activities to celebrate its founding, bringing together residents and visitors in a spirit of unity and joy.

Has a population of approximately 160,000 people.

Elektrostal is home to a diverse and vibrant community of around 160,000 residents, contributing to its dynamic atmosphere.

Boasts excellent education facilities.

The city is known for its well-established educational institutions, providing quality education to students of all ages.

A center for scientific research and innovation.

Elektrostal serves as an important hub for scientific research, particularly in the fields of metallurgy, materials science, and engineering.

Surrounded by picturesque lakes.

The city is blessed with numerous beautiful lakes, offering scenic views and recreational opportunities for locals and visitors alike.

Well-connected transportation system.

Elektrostal benefits from an efficient transportation network, including highways, railways, and public transportation options, ensuring convenient travel within and beyond the city.

Famous for its traditional Russian cuisine.

Food enthusiasts can indulge in authentic Russian dishes at numerous restaurants and cafes scattered throughout Elektrostal.

Home to notable architectural landmarks.

Elektrostal boasts impressive architecture, including the Church of the Transfiguration of the Lord and the Elektrostal Palace of Culture.

Offers a wide range of recreational facilities.

Residents and visitors can enjoy various recreational activities, such as sports complexes, swimming pools, and fitness centers, enhancing the overall quality of life.

Provides a high standard of healthcare.

Elektrostal is equipped with modern medical facilities, ensuring residents have access to quality healthcare services.

Home to the Elektrostal History Museum.

The Elektrostal History Museum showcases the city’s fascinating past through exhibitions and displays.

A hub for sports enthusiasts.

Elektrostal is passionate about sports, with numerous stadiums, arenas, and sports clubs offering opportunities for athletes and spectators.

Celebrates diverse cultural festivals.

Throughout the year, Elektrostal hosts a variety of cultural festivals, celebrating different ethnicities, traditions, and art forms.

Electric power played a significant role in its early development.

Elektrostal owes its name and initial growth to the establishment of electric power stations and the utilization of electricity in the industrial sector.

Boasts a thriving economy.

The city’s strong industrial base, coupled with its strategic location near Moscow, has contributed to Elektrostal’s prosperous economic status.

Houses the Elektrostal Drama Theater.

The Elektrostal Drama Theater is a cultural centerpiece, attracting theater enthusiasts from far and wide.

Popular destination for winter sports.

Elektrostal’s proximity to ski resorts and winter sport facilities makes it a favorite destination for skiing, snowboarding, and other winter activities.

Promotes environmental sustainability.

Elektrostal prioritizes environmental protection and sustainability, implementing initiatives to reduce pollution and preserve natural resources.

Home to renowned educational institutions.

Elektrostal is known for its prestigious schools and universities, offering a wide range of academic programs to students.

Committed to cultural preservation.

The city values its cultural heritage and takes active steps to preserve and promote traditional customs, crafts, and arts.

Hosts an annual International Film Festival.

The Elektrostal International Film Festival attracts filmmakers and cinema enthusiasts from around the world, showcasing a diverse range of films.

Encourages entrepreneurship and innovation.

Elektrostal supports aspiring entrepreneurs and fosters a culture of innovation, providing opportunities for startups and business development.

Offers a range of housing options.

Elektrostal provides diverse housing options, including apartments, houses, and residential complexes, catering to different lifestyles and budgets.

Home to notable sports teams.

Elektrostal is proud of its sports legacy, with several successful sports teams competing at regional and national levels.

Boasts a vibrant nightlife scene.

Residents and visitors can enjoy a lively nightlife in Elektrostal, with numerous bars, clubs, and entertainment venues.

Promotes cultural exchange and international relations.

Elektrostal actively engages in international partnerships, cultural exchanges, and diplomatic collaborations to foster global connections.

Surrounded by beautiful nature reserves.

Nearby nature reserves, such as the Barybino Forest and Luchinskoye Lake, offer opportunities for nature enthusiasts to explore and appreciate the region’s biodiversity.

Commemorates historical events.

The city pays tribute to significant historical events through memorials, monuments, and exhibitions, ensuring the preservation of collective memory.

Promotes sports and youth development.

Elektrostal invests in sports infrastructure and programs to encourage youth participation, health, and physical fitness.

Hosts annual cultural and artistic festivals.

Throughout the year, Elektrostal celebrates its cultural diversity through festivals dedicated to music, dance, art, and theater.

Provides a picturesque landscape for photography enthusiasts.

The city’s scenic beauty, architectural landmarks, and natural surroundings make it a paradise for photographers.

Connects to Moscow via a direct train line.

The convenient train connection between Elektrostal and Moscow makes commuting between the two cities effortless.

A city with a bright future.

Elektrostal continues to grow and develop, aiming to become a model city in terms of infrastructure, sustainability, and quality of life for its residents.

In conclusion, Elektrostal is a fascinating city with a rich history and a vibrant present. From its origins as a center of steel production to its modern-day status as a hub for education and industry, Elektrostal has plenty to offer both residents and visitors. With its beautiful parks, cultural attractions, and proximity to Moscow, there is no shortage of things to see and do in this dynamic city. Whether you’re interested in exploring its historical landmarks, enjoying outdoor activities, or immersing yourself in the local culture, Elektrostal has something for everyone. So, next time you find yourself in the Moscow region, don’t miss the opportunity to discover the hidden gems of Elektrostal.

Q: What is the population of Elektrostal?

A: As of the latest data, the population of Elektrostal is approximately XXXX.

Q: How far is Elektrostal from Moscow?

A: Elektrostal is located approximately XX kilometers away from Moscow.

Q: Are there any famous landmarks in Elektrostal?

A: Yes, Elektrostal is home to several notable landmarks, including XXXX and XXXX.

Q: What industries are prominent in Elektrostal?

A: Elektrostal is known for its steel production industry and is also a center for engineering and manufacturing.

Q: Are there any universities or educational institutions in Elektrostal?

A: Yes, Elektrostal is home to XXXX University and several other educational institutions.

Q: What are some popular outdoor activities in Elektrostal?

A: Elektrostal offers several outdoor activities, such as hiking, cycling, and picnicking in its beautiful parks.

Q: Is Elektrostal well-connected in terms of transportation?

A: Yes, Elektrostal has good transportation links, including trains and buses, making it easily accessible from nearby cities.

Q: Are there any annual events or festivals in Elektrostal?

A: Yes, Elektrostal hosts various events and festivals throughout the year, including XXXX and XXXX.

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Our commitment to delivering trustworthy and engaging content is at the heart of what we do. Each fact on our site is contributed by real users like you, bringing a wealth of diverse insights and information. To ensure the highest standards of accuracy and reliability, our dedicated editors meticulously review each submission. This process guarantees that the facts we share are not only fascinating but also credible. Trust in our commitment to quality and authenticity as you explore and learn with us.

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All Articles Travel How travel loyalty programs maximize customer value

How travel loyalty programs maximize customer value

Travel has long been an effective reward in loyalty program portfolios; that’s why most programs (95%) offer them in some form or another.

By Jeff Zotara 04/11/24

e travel smart

Getty Images

What is the purpose of a loyalty program ? The simple answer depends on the brand or company implementing it. For some, the primary goal will be customer retention; for others, it will be recognizing and rewarding high-value customers. Still, other companies might perceive their loyalty program as a mechanism for driving incremental revenue.

In the aggregate, however, the goals all brands hold for their loyalty initiatives can evolve over time. That’s one of the key trends we identified in our 2024 Travel Loyalty Outlook repor t — that the goalposts for loyalty have moved, and they’ve moved toward increasing customer lifetime value (CLV).

How can brands best leverage their loyalty programs to deliver on that goal? What are the challenges that might prevent their loyalty strategies from maximizing CLV? And what technologies can help them overcome those challenges?

Evolving loyalty goals

First, let’s examine the drivers behind brands’ shifting loyalty priorities. Our survey of more than 100 loyalty professionals in the US found that 29% of brands now consider increasing CLV to be the most important goal of their loyalty strategies, up from 16% in 2021. That 2021 survey , conducted during a pandemic year, showed that loyalty providers' primary objective was attracting new members. Given the immediate uncertainty surrounding travel-related business, brands naturally focused on expanding and preserving their customer base to remain viable.

As that uncertainty has waned, brands’ priorities have turned toward longer-term (and profitability-related) goals, like increasing CLV and boosting loyalty program member spending (9% in 2021 to 11% in the 2023 survey). Brands’ tactical goals for their loyalty programs for the upcoming year also reflect their strategic aim of driving customer lifetime value through increased engagement.

Encouraging existing members to move up a tier, increasing total spending through the loyalty program, and introducing new rewards or earning redemption options – the top three forward-looking loyalty program goals, according to our survey – all signal a results-focused loyalty orientation.

The challenges brands face in reaching their loyalty targets

Achieving those results isn’t guaranteed, of course, and brands’ self-reported challenges describe significant hurdles in the race to maximize CLV. For instance, the top loyalty program-related challenge cited by survey respondents was maintaining appropriate customer service levels (26%), followed closely by demonstrating the value of rewards to program members (20%).

If brands can’t rely on their loyalty programs to communicate value to members or adequately support them when they need help, it will be challenging to retain customers long enough to boost their lifetime value to the brand.

Brands also struggle to align their loyalty program capabilities to customer expectations. According to our survey, 21% of consumers of loyalty programs with travel rewards are frustrated by difficult or complex processes to earn and redeem points or miles, while just 14% of brands think this is what consumers find most frustrating. Fortunately, loyalty program technology focusing on travel rewards and booking capabilities can help close this expectation gap.

Where does travel fit in?

Travel has long been an effective reward in loyalty program portfolios ; that’s why most programs (95%) offer them in some form or another. Our survey data also shows that American consumers are looking for a variety of ways to reduce travel costs, including redeeming points to lower the overall expense of their trip (46%), booking discounted travel through their program’s booking portal (31%), and using their membership to secure discounts with travel providers (29%).

This makes travel rewards an integral tool for delivering value to members and increasing their CLV to the brand through more frequent and consistent loyalty program engagement.

Loyalty technology designed to drive CLV

But not all travel rewards are designed and deployed the same way. For a travel loyalty program to successfully drive engagement and maximize CLV, it must leverage a flexible loyalty currency, employ effective marketing initiatives, and maintain quality customer service. 

A flexible loyalty currency allows programs to modify points’ value, integrate new savings, and fund bonus points or miles through the margin earned on other travel products. Loyalty programs can then use this flexibility to reward or incentivize members for desired actions, like reaching a higher membership tier. Full-service marketing capabilities help loyalty programs communicate their value to members more effectively and eliminate divergences in expectations. And quality customer service can be the key to keeping members engaged for years to come.

Notice that “years to come” is the operative phrase when it comes to customer lifetime value. Brands can only maximize this vital metric by focusing on customers’ long-term satisfaction and affinity. A loyalty program with an attractive portfolio of travel rewards has the flexibility to engage and reward members in various ways and offers excellent customer support, which can be a critical tool for maximizing CLV. To truly optimize their loyalty strategies, brands only need to identify the right travel loyalty partner to help them achieve their most important goals.

Opinions expressed by SmartBrief contributors are their own.

Read more from SmartBrief:

  • Q&A: How AI is impacting the travel experience
  • How to serve client, supplier and stakeholder stakeholder travelers
  • How to serve return-to-base business travelers

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  21. How Wi-Fi on the metro and e-voting helped Moscow achieve its top smart

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