importance of tourism industry in zimbabwe

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Tourism is Zimbabwe’s third largest sector after mining and agriculture and has the potential to play a significant role in Zimbabwe’s economic recovery.  Zimbabwe has several national parks and natural attractions such as Hwange National Park, Mana Pools, Gonarezhou National Park, Victoria Falls, Lake Kariba, and the Great Zimbabwe National Monument. 

Statistics from the Zimbabwe Tourism Authority (ZTA) show that tourist arrivals to Zimbabwe rose by 174 percent in 2022 (from 380,820 tourists in 2021 to 1,043,781 in 2022), due to the recovery in overseas markets following the end of COVID-19 lockdowns.  Most visitors (66 percent) came from within Africa while 10 percent came from the Americas, 17 percent from Europe, and five percent from Asia. 

The GOZ estimates the tourism sector generated $911 million in 2022 compared to $397 million recorded in 2021.

Leading Sub-Sectors

In recent years, the government supported capital investment in the tourism sector by providing tax incentives and duty-free status on imports for certain categories of capital goods for hotels, restaurants, and safari operators.  Investment in the tourism sector grew by 120 percent from $142 million in 2021 to $313 million in 2022.  Wildlife photo and hunting tourism also offers enormous growth potential, but some wildlife conservancies had difficulty obtaining trophy hunting licenses from the government due to political maneuvering by individuals attempting to take ownership of the conservancies’ land under the guise of indigenization. U.S. law also prohibits the importation of elephant trophies into the United States.

Opportunities

Relatively low real estate prices in Victoria Falls offer opportunities in the construction of hotels and lodges.  The designation of Victoria Falls as a Tourism Special Economic Zone and International Financial Center could attract much needed investments.  The government lengthened the runway at the Victoria Falls airport to accommodate all varieties of jumbo jets and created a new passenger terminal.  However, local infrastructure (road, rail, water, telecoms, and energy) is outdated and in need of rehabilitation.

As the world moves towards sustainable tourism, there are opportunities to offer specialized training on this subject as well as direct investment in eco-travel and adventure travel businesses.  ZIDA also identifies opportunities in the construction of conference and convention centers, resorts and casinos, and shopping malls.  Many of Zimbabwe’s lodges cater to high-end, luxury tourists, but should the volume of visitors increase, opportunities to develop locations serving the middle-class market will grow.

Zimbabwe Tourism Authority

Tourism House

55 Samora Machel Ave, Zimbabwe

Tel: +263 779 212 289

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First national Tourism Satellite Account Launched in Zimbabwe

• 31 Mar 2022

UNWTO has partnered with the Ministry of Environment, Climate, Tourism and Hospitality Industry (MECTHI) of Zimbabwe to launch the country’s first National Tourism Satellite Account (TSA) today.

The Account shows the size and significance of the tourism sector for the Zimbabwean economy, based on the last available pre-COVID-19 data and on data gathered before the formal transition of national currency from US dollar into the Zimbabwean Dollar. The TSA revealed that tourism accounted for 4.25% of the National Gross Domestic Product (GDP) with a value of USD1.03 billion in 2018. In 2019 the sector accounted for 6.3% of GDP with a value of USD1.23 billion. At the same time, the data also shows that tourism accounted for 1.56% of national employment levels in 2018, with around 100 000 jobs supported and created.  

The TSA was produced as part of the Zimbabwe Destination Development Program , a technical assistance program supported by International Finance Corporation (IFC).  As well as recording the number of tourists visiting the country, the initiative also provides monetary and non-monetary tourism data related to demand and supply and measures the value of expenditure on goods and services across all types of tourism as well as the value of tourism-sector industries producing goods and/or services. It will be used for quantifying tourism’s contribution to GDP and national employment rates.

Data for tourism’s restart and recovery

Tourism in Zimbabwe has been significantly impacted by the pandemic, with the introduction of travel restrictions and lower demand from tourists leading to a massive fall in visitors. The loss to the national economy is estimated at USD690m. According to the IFC’s Country Manager, Adamou Labara said, ‘these empirical findings highlight the opportunity for policymakers in Zimbabwe to support recovery of the tourism sector through stimulating traveller demand, and responsibly reducing barriers to entry’.

By addressing information gaps and supporting a data-driven approach to policy development and investment decisions , the TSA should prove particularly relevant to Zimbabwe’s tourism sector as it works towards sustainable recovery and growth from the impacts of the pandemic. The development of the TSA is one of the key milestone projects for the tourism sector under the National Development Strategy (NDS1 2021-2025). 

Contact: [email protected] Cheryl Khuphe; [email protected]

Related links:

• Download the news release in PDF
• Tourism Statistics Data
• Tourism Enjoys Strong Start to 2022 while Facing New Uncertainties
• Tourism Satellite Account for Zimbabwe

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Tourism in Zimbabwe: Overview

As I stand before the majestic Victoria Falls, I am reminded of the sheer power and beauty that Zimbabwe has to offer. The tourism industry in this country is like a hidden gem waiting to be discovered, with its untapped potential and unique experiences.

But what exactly is the current state of tourism in Zimbabwe? How many visitors does it receive annually and how much revenue does it generate? Join me as we unravel the secrets of this prime tourism destination, explore its key sites and attractions, and uncover the role of technology in shaping Zimbabwean tourism.

Get ready to immerse yourself in the vibrant music, art, and culinary scene that enhances the overall tourism experience. Together, let’s journey through the history, prospects, and trends of tourism in Zimbabwe.

Key Takeaways

• Zimbabwe’s tourism industry has experienced significant growth in revenue, visitor numbers, and popularity, making it one of the most sought-after destinations in Africa.
• The number of visitors to Zimbabwe annually is an important indicator of the country’s appeal and the impact of tourism on its economy. It also helps in effectively planning and managing tourism resources.
• Zimbabwe attracts a diverse range of tourists, including wildlife enthusiasts, adventure seekers, and cultural explorers, due to its abundant national parks, thrilling activities, and rich cultural heritage.
• Tourism in Zimbabwe generates a substantial amount of revenue, contributing significantly to the country’s overall income. This revenue supports infrastructure development, job creation, and conservation efforts.

What Is the Current State of Tourism in Zimbabwe?

Zimbabwe’s tourism industry is currently facing both obstacles and opportunities for development. Despite the ongoing impact of COVID-19, the sector managed to generate approximately $397 million in 2021, showing growth compared to the previous year’s $360 million. However, according to the Zimbabwe Tourism Authority, the number of tourist arrivals dropped significantly from 639,369 in 2020 to 380,820 in 2021, largely due to the pandemic’s effects. The majority of visitors came from Africa and the Middle East, while other regions like the Americas, Oceania, Europe, and Asia experienced declines in tourist numbers. Although slightly lower than the Zimbabwe Tourism Authority’s report, WorldData recorded a total of 639,000 tourists in Zimbabwe in 2020, ranking the country 87th globally. The travel and tourism sector contributed around 4% to Zimbabwe’s GDP in 2021, according to Statista. Looking ahead, the Travel & Tourism market in Zimbabwe is projected to reach a revenue of $173.40 million by 2024, with an anticipated growth rate of 5.62% from 2024 to 2028. This indicates the resilience of Zimbabwe’s tourism industry and its potential for future expansion, it is currently ranked as the country’s third-largest sector, following mining and agriculture. It can make a substantial contribution to Zimbabwe’s economic revival.

How Many Visitors Does Zimbabwe Receive Annually?

As I explored the topic of tourism in Zimbabwe, I found some interesting numbers regarding the annual visitors. In 2022, tourist arrivals in Zimbabwe increased to 1,043,781 from 380,820 in 2021. The highest number of tourist arrivals was recorded in 2018 at 2,579,974, while the lowest was in 1980 at 237,668 according to Zimbabwe Tourism Authority. There was a significant drop in tourist arrivals from 2019 to 2020, with numbers falling from 2,294,259 to 639,356 due to the impact of COVID-19. Despite the challenges faced during the pandemic, Zimbabwe’s tourism industry is bouncing back, with an average of 1,642,477.60 tourist arrivals since 1980. This highlights the country’s potential for growth and reinforces its position as a desirable and exciting place for travelers to explore.

Who Are the Major Tourists in Zimbabwe?

The majority of tourists in Zimbabwe are Africans. In 2018, the majority of tourists visiting Zimbabwe were from African countries, with a total of 2,064,534 visitors. There were also 515,440 non-African tourists that year. In 2019, there were 1,872,565 African tourists and 421,603 tourists from overseas according to Zimbabwe Tourism Authority. By 2021, the number of African tourists decreased to 269,364 due to the COVID-19 pandemic, while the Americas became the second leading region of origin for international tourists, with approximately 21,000 visitors. In 2022, there was an increase in both African and overseas tourists, with 693,281 and 350,500 visitors respectively.

How Much Revenue Does Tourism Generate for Zimbabwe?

In 2021, the tourism sector in Zimbabwe experienced growth, generating $397 million in revenue compared to $360 million in the previous year. This growth is a positive sign despite challenges such as the impact of COVID-19, political instability, and economic uncertainty. According to Statista, travel and tourism contributed approximately 4% to Zimbabwe’s GDP in 2021.

Despite the obstacles faced, Zimbabwe’s tourism receipts have shown an upward trend, with a 24 percent increase to $272.26 million in the period leading up to September 2023. The Zimbabwe Tourism Authority projects that the tourism sector will continue to grow, reaching a revenue of $173.40 million by 2024. This growth is expected to continue at a rate of 5.62% from 2024 to 2028.

In terms of domestic and international spending, the total expenditure in the travel sector decreased from nearly one billion U.S. dollars in 2019 to 880 million U.S. dollars in 2021, as reported by Statista. Despite this decrease, the tourism sector still plays a significant role in Zimbabwe’s economy, accounting for 2.5 percent of total employment in the country in 2021, which amounts to 165,000 jobs. This indicates that tourism provides employment opportunities for locals and contributes to overall economic growth.

To further support the growth of the tourism economy, the Zimbabwean government has set a target to reach $5 billion by 2025. This demonstrates their commitment to developing and expanding the tourism sector in the country.

What Makes Zimbabwe a Prime Tourism Destination?

Zimbabwe is a prime tourism destination for several reasons.

Firstly, its rich cultural heritage is a major draw for tourists. From ancient ruins like Great Zimbabwe to vibrant festivals and traditional crafts, there’s so much to explore and learn about the country’s history and traditions.

Secondly, Zimbabwe boasts breathtaking natural wonders such as Victoria Falls, Hwange National Park, and the Great Zimbabwe National Monument, offering endless opportunities for wildlife encounters and awe-inspiring landscapes.

How Does Zimbabwe’s Rich Cultural Heritage Contribute to Its Appeal as a Tourist Destination?

As a prime tourism destination, Zimbabwe offers a rich cultural heritage that captivates visitors from around the world. From the vibrant and lively traditional music and dance performances to the fascinating historical sites that tell the story of the country’s past, tourists can encounter unique cultural experiences at every turn.

Immerse yourself in the local customs and traditions, sample the delicious local cuisine, and interact with the friendly and welcoming locals to truly appreciate the beauty and diversity of Zimbabwe’s cultural heritage.

What Are Some Unique Cultural Experiences That Tourists Can Encounter in Zimbabwe?

Zimbabwe offers a range of unique cultural experiences for tourists, including: Traditional village tours: Visitors can experience the traditional way of life in Zimbabwe by taking a village tour in Victoria Falls.

Cultural festivals: Zimbabwe hosts vibrant cultural festivals such as the Harare International Festival of the Arts, which provide opportunities for visitors to immerse themselves in traditional music, dance, and other art forms.

Heritage sites: Zimbabwe showcases its rich cultural heritage through UNESCO World Heritage Sites such as the Great Khami Ruins and Matobo Hills.

Traditional ceremonies: Visitors can witness traditional ceremonies and fascinating religious idols and sculptures, crafts work, folklore, and modern theater.

Wildlife viewing: Zimbabwe offers opportunities for wildlife viewing, including the Big Five, and eco-tourism experiences.

Authentic experiences: Zimbabwe emphasizes the authenticity of traditions and local communities, and promotes community-based tourism initiatives that allow visitors to engage with the local culture. These unique cultural experiences form the basis on which tourists can position Zimbabwe as a natural beauty, adventure, and sustainable tourism destination.

What Are the Must-See Natural Wonders in Zimbabwe?

When it comes to natural wonders, Zimbabwe is a treasure trove waiting to be explored. From majestic waterfalls to vast national parks, this country has it all.

Here are four must-see natural wonders that make Zimbabwe a prime tourism destination: The iconic Victoria Falls, one of the world’s largest waterfalls, is known as the ‘Smoke that Thunders.’

Hwange National Park is home to a diverse range of wildlife including elephants, lions, and giraffes.

Mana Pools National Park, a UNESCO World Heritage Site, offers breathtaking views of the Zambezi River and abundant wildlife.

Lake Kariba, the world’s largest man-made lake, is perfect for fishing, boating, and wildlife spotting.

How Does Zimbabwe’s Diverse Landscapes and Natural Wonders Attract Tourists?

Zimbabwe’s diverse landscapes and natural wonders captivate tourists, making it a prime destination for those seeking awe-inspiring beauty and adventure.

The country boasts magnificent national parks, such as Hwange and Mana Pools, where visitors can witness an abundance of wildlife in their natural habitats.

The iconic Victoria Falls, one of the world’s largest waterfalls, is a must-see attraction that leaves visitors spellbound.

The stunning landscapes, including the breathtaking Matobo Hills and the picturesque Eastern Highlands, offer endless opportunities for exploration and connection with nature.

Zimbabwe truly offers a captivating and unforgettable experience for every nature lover.

What Are the Key Sites and Destinations/Attractions in Zimbabwe?

When it comes to key sites and attractions in Zimbabwe, there’s no shortage of breathtaking options.

From the UNESCO World Heritage Sites like the majestic Victoria Falls and the ancient ruins of Great Zimbabwe to the vast national parks teeming with wildlife such as Hwange and Mana Pools, there’s something for everyone.

And let’s not forget the stunning beaches along Lake Kariba, perfect for unwinding and enjoying the serene beauty of Zimbabwe.

Lastly, for those interested in history and culture, the museums scattered throughout the country provide an enriching experience that showcases Zimbabwe’s rich heritage.

UNESCO World Heritage Sites in Zimbabwe

One of the most captivating aspects of Zimbabwe is its collection of UNESCO World Heritage Sites, which offer a glimpse into the country’s rich history and breathtaking natural beauty. These sites are a testament to Zimbabwe’s cultural and natural significance on a global scale.

Here are some of the key UNESCO World Heritage Sites in Zimbabwe:

• Great Zimbabwe : This ancient city is an architectural marvel, showcasing the impressive stone structures of the Shona civilization.
• Mana Pools National Park : Located along the Zambezi River, this park is a haven for wildlife, including elephants, lions, and hippos.
• Matobo Hills : Known for its stunning granite rock formations, this area isn’t only a place of natural beauty but also holds great spiritual and cultural significance for the local people.
• Victoria Falls : One of the Seven Natural Wonders of the World, this majestic waterfall is a sight to behold, attracting visitors from all over the globe.

Visiting these UNESCO World Heritage Sites allows you to immerse yourself in Zimbabwe’s rich heritage and experience its awe-inspiring natural wonders.

National Parks in Zimbabwe

With its diverse and stunning landscapes, Zimbabwe boasts an array of national parks that offer unparalleled opportunities for wildlife encounters and outdoor adventures. Whether you’re a nature enthusiast or simply looking to immerse yourself in the beauty of the African wilderness, these national parks are a must-visit destination.

Here are four key sites and attractions that should be on your itinerary:

• Hwange National Park : Known for its vast elephant population, Hwange National Park is the largest game reserve in Zimbabwe. Explore its vast plains and witness a diverse range of wildlife, including lions, giraffes, and antelopes.
• Mana Pools National Park : Situated on the banks of the mighty Zambezi River, Mana Pools National Park offers a unique safari experience. Witness elephants bathing in the river, spot hippos and crocodiles, and embark on thrilling canoe safaris.
• Matobo National Park : Famous for its ancient rock formations and rich cultural history, Matobo National Park is a UNESCO World Heritage Site. Discover ancient rock art, go rhino tracking, and enjoy breathtaking views from the top of the granite hills.
• Gonarezhou National Park : Located in the southeastern part of the country, Gonarezhou National Park is a hidden gem. Explore its rugged landscapes, spot the elusive African wild dogs, and take a dip in the stunning Chilojo Cliffs.

In Zimbabwe’s national parks, you’ll find a sense of belonging as you connect with nature and witness the incredible wildlife that calls these parks home.

Beaches in Zimbabwe

As I continue exploring the diverse and captivating landscapes of Zimbabwe, I’m drawn to the allure of its pristine beaches, which offer a refreshing contrast to the country’s renowned national parks. Here are some of the key sites and attractions that make Zimbabwe’s beaches truly special:

• Victoria Falls : Not only famous for its magnificent waterfall, Victoria Falls also boasts a stunning riverfront with sandy beaches where visitors can relax and take in the breathtaking views.
• Lake Kariba : This massive lake, formed by the Kariba Dam, stretches along Zimbabwe’s northern border, offering picturesque beaches and ample opportunities for fishing, boating, and wildlife viewing.
• Eastern Highlands : Nestled in Zimbabwe’s eastern region, the Eastern Highlands are adorned with crystal-clear rivers and beautiful waterfalls, creating idyllic spots for picnics and leisurely walks along the riverbanks.
• Mozambique Border : Zimbabwe shares a border with Mozambique, where pristine beaches await. From the coastal town of Beira to the tropical paradise of Bazaruto Island, these beaches offer a slice of paradise for sun-seekers and water sports enthusiasts alike.

With these stunning beach destinations, Zimbabwe truly offers something for everyone, inviting you to experience the beauty and serenity of its coastal treasures.

Museums in Zimbabwe

Zimbabwe’s rich history and cultural heritage come to life through its impressive array of museums, showcasing the country’s key sites, destinations, and attractions. These museums offer a glimpse into the fascinating past of Zimbabwe, captivating visitors with their informative exhibits and interactive displays.

Here are some must-visit museums in Zimbabwe:

• National Museum of Zimbabwe : Explore the country’s history, archaeology, and art through its extensive collection of artifacts and artworks.
• Great Zimbabwe Museum : Delve into the ancient civilization of Great Zimbabwe, with its iconic stone ruins and rich cultural significance.
• Bulawayo Railway Museum : Step back in time and discover the history of railways in Zimbabwe, with vintage locomotives and carriages on display.
• Zimbabwe Museum of Human Sciences : Learn about the diverse culture and traditions of Zimbabwe’s people, from ancient times to the present day.

These museums offer a unique and immersive experience, allowing visitors to connect with the heritage and stories of Zimbabwe, fostering a sense of belonging and appreciation for the country’s rich past.

What Are the Key Trends that Are Propelling the Growth of Tourism in Zimbabwe?

• Safari adventures that offer up-close encounters with the country’s diverse wildlife.
• Cultural tourism experiences that allow visitors to immerse themselves in Zimbabwe’s rich heritage and traditions.
• The development of luxury resorts and eco-lodges that provide a unique and sustainable way to experience the country.
• The promotion of adventure tourism activities, such as white-water rafting, bungee jumping, and hiking in the stunning landscapes of Zimbabwe.

These key trends are driving the growth of tourism in Zimbabwe by catering to the desires of travelers who seek authentic experiences, connection with nature, and a sense of adventure. With its abundant wildlife, vibrant culture, and breathtaking scenery, Zimbabwe offers a wealth of opportunities for tourists to explore, learn, and create lasting memories.

Whether it’s embarking on a thrilling safari, engaging with local communities, or indulging in luxury accommodations, Zimbabwe has something for everyone. So, pack your bags and get ready to discover the wonders of this beautiful country.

How Does Zimbabwe Contribute to Tourism in Africa?

Zimbabwe contributes to tourism in Africa through its diverse attractions such as Victoria Falls, one of the largest waterfalls in the world, and its abundant wildlife in national parks like Hwange and Mana Pools. The country offers unique experiences like safari tours, cultural encounters, and adventure activities like white-water rafting. Zimbabwe’s welcoming people, rich history, and vibrant culture also play a significant role in attracting visitors to explore this beautiful African destination.

What Is the Overall Importance of Tourism for Zimbabwe?

The growth of tourism in Zimbabwe not only brings about exciting safari adventures and cultural experiences but also plays a vital role in the country’s overall development. Here are some key reasons why tourism is important for Zimbabwe:

• Economic Impact : Tourism is Zimbabwe’s third-largest sector after mining and agriculture, contributing significantly to the country’s GDP (4% in 2021), it contributes to the country’s economy by generating revenue, creating job opportunities, and boosting foreign exchange earnings.
• Infrastructure Development : The tourism industry drives the development of infrastructure such as transportation networks, accommodation facilities, and tourist attractions, which benefits both tourists and locals.
• Community Development and Cultural Preservation : Tourism provides opportunities for local communities to engage in sustainable livelihoods, preserves cultural heritage, and encourages the conservation of natural resources.
• Global Image and Brand : A thriving tourism sector enhances Zimbabwe’s international reputation, attracting more tourists and investment, and promoting a positive image of the country.

What Are the Key Potential Benefits of Tourism for Zimbabwe?

Tourism in Zimbabwe holds immense potential to unlock a world of benefits and opportunities for the country and its people. Here are the key potential benefits that tourism can bring to Zimbabwe:

• Economic growth : Tourism has the power to stimulate the economy by creating jobs, generating revenue, and attracting foreign investment.
• Cultural preservation : Tourism can help preserve Zimbabwe’s rich cultural heritage by encouraging the protection and promotion of traditional arts, crafts, and customs.
• Infrastructure development : The development of tourism infrastructure, such as hotels, roads, and airports, can benefit not only tourists but also the local community.
• Global recognition : By attracting tourists from around the world, Zimbabwe can enhance its global image and reputation, showcasing its natural beauty, wildlife, and unique experiences.

With the right planning and investment, tourism can play a vital role in the sustainable development of Zimbabwe, benefiting both the country and its people.

What Are the Key Challenges Facing Zimbabwe’s Tourism?

Facing numerous challenges, Zimbabwe’s tourism industry must navigate a complex landscape to realize its full potential. As a thriving industry that contributes significantly to the country’s economy, it faces several key challenges:

• Political instability and security concerns that deter tourists from visiting.
• Limited infrastructure, including inadequate road networks and unreliable power supply, hindering accessibility and comfort for tourists.
• Poor marketing and branding efforts that fail to effectively promote Zimbabwe as a desirable tourism destination.
• Conservation issues, such as poaching and unsustainable practices, threaten the country’s wildlife and natural attractions.

Despite these challenges, Zimbabwe’s tourism industry has immense potential. By addressing these issues and implementing strategic measures, the country can attract more tourists, boost its economy, and showcase its rich cultural heritage and breathtaking landscapes to the world.

What Are the Untapped Potentials in Zimbabwe’s Tourism Sector?

As Zimbabwe’s tourism industry works towards overcoming its key challenges, there lies a wealth of untapped potential waiting to be explored and capitalized on. Here are some of the untapped potentials in Zimbabwe’s tourism sector:

• Rich cultural heritage : Zimbabwe is home to diverse ethnic groups, each with its unique traditions, music, dance, and cuisine. Exploring and promoting this cultural heritage can attract tourists looking for an authentic experience.
• Wildlife conservation : Zimbabwe boasts an abundance of wildlife, including the Big Five. By investing in sustainable wildlife conservation efforts and promoting responsible tourism, the country can attract nature enthusiasts and eco-conscious travelers.
• Adventure tourism : With its stunning landscapes, Zimbabwe offers a wide range of adventure activities such as hiking, white-water rafting, and zip-lining. Developing and promoting adventure tourism can attract thrill-seekers and adrenaline junkies.
• Historical sites : Zimbabwe has a rich history, including ancient ruins such as the Great Zimbabwe and Khami. Preserving and promoting these historical sites can attract history buffs and archaeology enthusiasts.

How Does Tourism Contribute to the Economic Growth and Development of Zimbabwe?

As someone who’s witnessed the tourism development in Zimbabwe firsthand, I can confidently say that it plays a crucial role in the economic growth and development of the country.

Tourism contributes significantly to the economic growth and development of Zimbabwe in several ways:

Contribution to GDP: Zimbabwe’s tourism sector contributed 4% of the country’s GDP in 2021, generating $397 million, making it one of the fastest-growing industries.

Employment Opportunities: The tourism industry’s expansion has generated employment in the hospitality, transportation, and retail sectors. In 2021, 165,000 jobs were created, accounting for 2.5% of the country’s total employment.

Infrastructure Development: The development of tourism infrastructure, including hotels, lodges, and other tourism facilities, has contributed to the overall economic growth of the country.

Foreign Exchange Earnings: Tourism is a significant source of foreign exchange earnings for Zimbabwe, helping to relieve the foreign exchange constraint and promote economic growth.

Community Development: Tourism has the potential to uplift local communities by providing employment opportunities, promoting local businesses, and fostering cultural exchange.

Cultural Preservation: Tourism helps preserve and promote Zimbabwe’s rich cultural heritage, including traditional customs, music, dance, and unique art forms.

Global Image and Brand: Zimbabwe’s diverse natural attractions, such as national parks, Victoria Falls, and the Great Zimbabwe National Monument, have the potential to attract tourists and enhance the country’s global image and brand.

These factors collectively demonstrate the significant contribution of tourism to the economic growth and development of Zimbabwe, making it a vital sector for the country’s future prosperity.

How Is the Tourism Development Going In Zimbabwe?

Tourism in Zimbabwe plays a pivotal role in driving economic growth and development, as it contributes significantly to the country’s revenue and employment opportunities (165 thousand jobs in 2021).

In recent years, Zimbabwe has experienced a positive trend in tourism development. The government has implemented various strategies to attract more tourists, such as improving infrastructure, promoting cultural heritage, and ensuring safety and security for visitors. As a result, the number of international tourists has been steadily increasing, with 1,043,781 visitors in 2022 from 380,820 in 2021.

The Zimbabwean government has taken steps to promote investment in the tourism industry through initiatives such as tax incentives and other supportive measures. Furthermore, the International Finance Corporation (IFC) is actively involved in assisting Zimbabwe in enhancing the economic impact of tourism, attracting private sector investment in targeted areas, and fostering a more conducive business environment. The tourism industry in Zimbabwe is gradually recovering and growing, offering unique experiences and opportunities for both visitors and locals alike.

What Are the Cultural and Environmental Impacts of Tourism in Zimbabwe?

With each passing year, Zimbabwe’s vibrant culture and breathtaking environment are both shaped and influenced by the steady influx of tourists.

The cultural impact of tourism in Zimbabwe is evident in the interactions between locals and visitors. As tourists immerse themselves in the local customs and traditions, they gain a deeper understanding and appreciation for the rich cultural heritage of Zimbabwe. This exchange of ideas and experiences fosters a sense of belonging and unity among different communities.

Furthermore, the environmental impact of tourism in Zimbabwe is significant. The country’s stunning natural landscapes, such as Victoria Falls and Hwange National Park, attract tourists from around the world. However, it’s crucial to ensure sustainable practices to protect these fragile ecosystems and preserve them for future generations. Efforts are being made to promote responsible tourism and conservation initiatives to minimize any negative impacts on Zimbabwe’s environment.

What Are the Main Types of Tourism in Zimbabwe?

Several types of tourism in Zimbabwe await travelers, including: Wildlife Tourism: Zimbabwe is home to a diverse range of wildlife, including the Big Five, and offers opportunities for wildlife viewing and eco-tourism experiences.

Cultural Tourism: Zimbabwe’s rich cultural heritage, including traditional customs, music, dance, and unique art forms, attracts visitors interested in cultural experiences.

Business Tourism: Zimbabwe has the potential to attract business travelers, with opportunities to develop conference and convention centers, resorts, and shopping malls.

When it comes to tourism in Zimbabwe, one of the main types that stands out is safari tours. These thrilling adventures allow visitors to explore the country’s diverse and stunning wildlife in their natural habitats.

From the majestic elephants roaming freely in Hwange National Park to the breathtaking Victoria Falls, Zimbabwe offers an array of safari experiences that cater to all interests and budgets.

How Popular Are Safari Tours in Zimbabwe?

When it comes to safari tours in Zimbabwe, they aren’t just popular, they’re a must-do experience for wildlife enthusiasts like myself.

The country is known for its abundant and diverse wildlife, making it a prime destination for African wildlife tourism.

From spotting majestic elephants and lions to witnessing the breathtaking beauty of Victoria Falls, Zimbabwe offers a range of safari experiences that cater to different interests and budgets.

Whether you choose to explore the famous Hwange National Park or embark on a canoe safari along the Zambezi River, the thrill of encountering these magnificent creatures in their natural habitat is truly unparalleled.

Is African Wildlife Tourism in Zimbabwe Worth the Experience?

Exploring the diverse African wildlife through tourism in Zimbabwe is a captivating and enriching experience that’s well worth the adventure. The country’s breathtaking landscapes and abundance of wildlife make it a prime destination for safari tours.

Witnessing majestic elephants roaming freely, spotting elusive leopards in their natural habitat, and encountering rare bird species are just a few of the incredible encounters you can have.

Zimbabwe’s commitment to conservation ensures that you not only have a thrilling experience but also contribute to the preservation of these magnificent creatures.

What Are the Top Tourist Destinations in Zimbabwe?

Zimbabwe offers several tourist destinations, including national parks, natural attractions, cultural sites, and historical landmarks. Here are some of the top tourist destinations in Zimbabwe: Victoria Falls: One of the most iconic tourist sites in Zimbabwe, Victoria Falls is a UNESCO World Heritage Site and one of the largest waterfalls in the world.

Harare: The capital city of Zimbabwe, Harare offers a range of attractions, including historical sites, museums, and cultural experiences

Hwange National Park: Zimbabwe’s largest national park, Hwange is home to a diverse range of wildlife, including elephants, lions, and giraffes.

Great Zimbabwe National Monument: This ancient city and UNESCO World Heritage Site showcases the rich history and culture of the region.

Lake Kariba: One of the largest man-made lakes in the world, Lake Kariba offers opportunities for fishing, boating, and wildlife viewing.

These are just a few of the many tourist destinations that Zimbabwe has to offer. Visitors can also experience cultural tourism, adventure tourism, and ecotourism in Zimbabwe.

How Safe Is Traveling for Tourists in Zimbabwe?

As a tourist in Zimbabwe, I feel safe and secure exploring its top destinations. The country has made significant improvements in terms of safety and security for travelers. The government has implemented measures to ensure the well-being of tourists, such as increased police presence in popular tourist areas and enhanced security at airports.

Zimbabwe is known for its warm and welcoming people, who prioritize the safety and comfort of visitors. Popular tourist destinations like Victoria Falls, Hwange National Park, and Great Zimbabwe are well-maintained and have dedicated security personnel to ensure a peaceful experience.

It’s always advisable to take common precautions, such as avoiding isolated areas at night and keeping an eye on personal belongings.

What Are the Best Times to Visit Zimbabwean Destinations?

One of the top tourist destinations in Zimbabwe is the magnificent Victoria Falls. Known as the ‘Smoke that Thunders,’ this iconic waterfall is a sight to behold.

But what are the best times to visit Zimbabwe’s other incredible destinations? Let me guide you through the seasons.

If you’re a wildlife enthusiast, the dry season from May to October is perfect for game viewing in Hwange National Park. The animals gather around waterholes, making it easier to spot them. For bird lovers, the wet season from November to March is ideal, as migratory birds flock to the area.

For a cultural experience, visit Zimbabwe during its vibrant festivals like the Harare International Festival of the Arts in May or the Zimbabwe International Film Festival in October.

No matter when you choose to visit, Zimbabwe offers something for everyone. So pack your bags and get ready to embark on an unforgettable adventure in this beautiful country.

Are There Specialized Travel Agencies for Zimbabwe Tourism?

Yes, there are specialized travel agencies for Zimbabwe tourism. Some of the travel agencies and tour operators in Zimbabwe include: Travelo Zimbabwe: A reputed tour operator in Zimbabwe that arranges custom tour packages with an expert local tour guide to explore Zimbabwe tourism.

Intrepid Travel: A tour operator that offers a range of tours and experiences in Zimbabwe, including wildlife safaris, cultural tours, and adventure activities.

DK Tours & Safaris: A tour operator that specializes in wildlife safaris and cultural tours in Zimbabwe.

Contiki: A tour operator that offers a range of tours and experiences for young travelers in Zimbabwe, including adventure activities and cultural tours.

Off2Africa Travel: A Zimbabwe-based tour operator that offers African safari tours and has been in business for over 15 years.

These travel agencies and tour operators offer a range of services and experiences for tourists visiting Zimbabwe, including wildlife safaris, cultural tours, adventure activities, and more.

How Can Tourists Find Reputable Travel Agencies in Zimbabwe?

When searching for reputable travel agencies in Zimbabwe, tourists can easily find specialized agencies that cater specifically to Zimbabwe tourism. These agencies are well-equipped with the knowledge and expertise to provide tourists with the best possible experience in the country.

One way tourists can find reputable travel agencies is by conducting thorough research online. There are numerous websites and travel forums that provide reviews and recommendations for travel agencies in Zimbabwe. Additionally, tourists can seek advice from fellow travelers who’ve visited Zimbabwe before. They can share their experiences and suggest reliable travel agencies that they’ve personally used.

It’s also advisable to check if the travel agency is a member of recognized tourism associations or has any certifications that vouch for their credibility.

Are There Any Travel Insurance Companies in Zimbabwe?

Yes, there are travel insurance options available in Zimbabwe. Some of the companies that offer travel insurance for Zimbabwe include:

Andean Peaks Travel Insurance: Offers travel insurance for Zimbabwe, covering trip cancellation, trip interruption, lost baggage, and more.

Allianz Global Assistance: Provides comprehensive plans for Zimbabwe travelers, covering medical expenses, trip cancellation, baggage loss, and emergency evacuation.

Old Mutual Zimbabwe: Offers travel insurance covering unforeseen trip cancellation, loss, theft, and damage to baggage when traveling, as well as international medical and hospitalization expenses.

TravelSafe Insurance: It has a strong reputation for excellent customer service and quick claims processing.

CBZ Holdings: Offers travel insurance that covers medical expenses and other losses incurred while traveling internationally.

With these travel insurance companies in Zimbabwe, visitors can explore the country with confidence, knowing that they have the necessary coverage in case of any unexpected events.

What Visa and Travel Requirements Should Tourists Know About When Visiting Zimbabwe?

After ensuring that I had the necessary travel insurance coverage, I visited Zimbabwe and familiarized myself with the visa and travel requirements to have a hassle-free experience.

When traveling to Zimbabwe, it’s important to have a valid passport with at least six months of remaining validity. Most tourists are required to obtain a visa, which can be obtained upon arrival or in advance from the Zimbabwean embassy or consulate in their home country.

The visa fees vary depending on the traveler’s nationality and the duration of their stay. It’s also important to note that tourists must have a return or onward ticket and sufficient funds to cover their stay in Zimbabwe.

Additionally, it’s recommended to check the latest travel advisories and requirements before planning a trip to Zimbabwe to ensure a smooth and enjoyable visit.

How to Plan Your Trip to Zimbabwe?

Here are 5 basic steps to plan your trip to Zimbabwe: Research and choose the best time to visit Zimbabwe based on weather and seasonal attractions.

Determine your budget and decide on the duration of your trip.

Create an itinerary based on your interests, including must-visit destinations such as Victoria Falls, Hwange National Park, and Matobo National Park.

Book flights, accommodations, and any necessary transportation in advance to secure the best deals.

Familiarize yourself with the country’s visa requirements and ensure you have all necessary travel documents before departing.

What Are Some Things to Do in Zimbabwe?

When visiting Zimbabwe, you’ll be amazed by the diverse range of activities and experiences that await you. From exploring the magnificent Victoria Falls to embarking on thrilling wildlife safaris, this country offers something for everyone.

One must-see attraction is Hwange National Park, home to a vast array of wildlife, including elephants, lions, and giraffes.

For history enthusiasts, a visit to the Great Zimbabwe Ruins is a must. These ancient ruins are a UNESCO World Heritage Site and provide a fascinating glimpse into Zimbabwe’s rich history and culture.

If you’re seeking adventure, take a canoe trip down the Zambezi River or go hiking in the stunning Eastern Highlands.

Don’t forget to indulge in the delicious local cuisine and immerse yourself in the vibrant music and dance traditions of Zimbabwe.

With so much to see and do, a trip to Zimbabwe promises an unforgettable experience.

What Are Some Interesting Facts and Statistics About Tourism in Zimbabwe?

When it comes to tourism in Zimbabwe, there are some interesting facts and statistics that set it apart from other African countries. Here are some interesting facts and statistics about tourism in Zimbabwe: Tourism is Zimbabwe’s third-largest sector after mining and agriculture, contributing approximately 4% of GDP and 2.5% of total employment.

In 2020, Zimbabwe recorded a total of 639,369 tourists, ranking 87th in the world in absolute terms.

Zimbabwe has several national parks and natural attractions, such as Hwange, Mana Pools, and Gonarezhou National Parks, Victoria Falls, Lake Kariba, and the Great Zimbabwe National Monument.

The vast majority of tourists in Zimbabwe are Africans.

These facts and statistics illustrate the significance of tourism to Zimbabwe’s economy, its potential for growth, and the impact of external factors such as the COVID-19 pandemic on tourist arrivals and revenue.

How Does Zimbabwe’s Tourism Industry Compare to Other African Countries?

Zimbabwe’s tourism industry stands out among its African counterparts, boasting fascinating facts and statistics that showcase its unique appeal.

While many African countries rely heavily on wildlife and natural landscapes to attract tourists, Zimbabwe offers a diverse range of attractions that set it apart.

For starters, Zimbabwe is home to the majestic Victoria Falls, one of the Seven Natural Wonders of the World.

Additionally, the country boasts an impressive array of national parks, including Hwange National Park, which is famous for its large elephant populations.

Furthermore, Zimbabwe’s rich cultural heritage, with its ancient ruins such as Great Zimbabwe, adds to its allure.

In terms of visitor arrivals, Zimbabwe has seen a steady increase in recent years, with tourists from neighboring South Africa, as well as the United Kingdom, Germany, and the United States, making up a significant portion of the arrivals.

With its breathtaking natural beauty and vibrant cultural experiences, Zimbabwe’s tourism industry offers an enchanting and unforgettable experience for travelers seeking a sense of belonging in the heart of Africa.

What Is the Difference Between Tourism in Zimbabwe and Tourism in Gabon?

There is a notable contrast between tourism in Gabon and tourism in Zimbabwe. Zimbabwe boasts natural beauty, wildlife, and cultural heritage, offering activities like game drives and cultural tours. In comparison, Gabon is known for its rainforests, wildlife, and beaches, with unique experiences such as gorilla trekking and whale watching. Zimbabwe has a more developed tourism infrastructure and is more affordable, while Gabon is still emerging in the industry. Ultimately, the choice depends on preferences, budget, and travel goals.

What’s the Role of Technology in Shaping Zimbabwean Tourism?

In shaping Zimbabwean tourism, technology plays a pivotal role, revolutionizing the way visitors experience the country’s rich cultural heritage and breathtaking natural wonders.

With the widespread use of smartphones and internet connectivity, tourists can easily access information and plan their trips efficiently. Online platforms and mobile apps provide a virtual tour of Zimbabwe’s iconic landmarks, allowing visitors to explore the country’s beauty from the comfort of their own homes.

Furthermore, technology has enhanced the booking process, making it easier for tourists to find accommodation, book flights, and organize transportation.

Virtual reality and augmented reality technologies have also opened up new possibilities, allowing tourists to immerse themselves in virtual experiences that showcase Zimbabwe’s attractions uniquely and engagingly. From virtual safaris to interactive museum exhibits, technology offers a window into the wonders of Zimbabwe, creating a sense of belonging and inspiring visitors to explore this magnificent country in person.

How Does the Vibrant Zimbabwe’s Music, Art, and Culinary Scene Enhance the Overall Tourism Experience?

The vibrant music, art, and culinary scene in Zimbabwe add a dynamic and immersive element to the overall tourism experience, captivating visitors with its rich cultural expressions and tantalizing flavors.

From the rhythmic beats of traditional mbira music to the vibrant colors and intricate designs of Shona sculptures, Zimbabwe’s artistic offerings are a feast for the senses. The country’s music and art scene not only provide entertainment but also serve as a window into the history and traditions of the Zimbabwean people.

When it comes to cuisine, Zimbabwe’s diverse culinary scene offers a delightful array of flavors, from the spicy and savory dishes of the local cuisine to international delicacies.

Exploring the music, art, and culinary scene in Zimbabwe allows tourists to fully immerse themselves in the vibrant culture of the country, creating memories that will last a lifetime.

What Is the History of Tourism in Zimbabwe?

As I explore the vibrant music, art, and culinary scene in Zimbabwe, it’s fascinating to delve into the history of tourism in this captivating country.

Zimbabwe has a rich history of attracting visitors from all over the world. The roots of tourism in Zimbabwe can be traced back to the colonial era when the country was known as Rhodesia. During this time, the stunning landscapes, abundant wildlife, and the majestic Victoria Falls started to captivate the imaginations of travelers.

The tourism industry began to flourish in the 1980s after Zimbabwe gained independence. The government recognized the economic potential of tourism and invested in infrastructure and promotion.

Today, Zimbabwe continues to charm tourists with its diverse natural beauty, rich cultural heritage, and warm hospitality. The history of tourism in Zimbabwe is a testament to the country’s enduring appeal as a must-visit destination.

What Are the Future Prospects and Trends for Tourism in Zimbabwe?

With its untapped natural beauty and thriving cultural heritage, Zimbabwe is poised to become one of the hottest destinations for adventurous travelers in the coming years.

The prospects and trends for tourism in Zimbabwe are incredibly promising. The government has taken significant steps to improve infrastructure and promote sustainable tourism, attracting a wider range of visitors.

The country’s national parks, such as Hwange and Mana Pools, offer incredible opportunities for wildlife enthusiasts and nature lovers.

The majestic Victoria Falls continues to be a major drawcard, with activities like white-water rafting and bungee jumping attracting thrill-seekers.

Additionally, the rich cultural history of Zimbabwe, including the ancient ruins of Great Zimbabwe and the vibrant local arts scene, provides unique experiences for cultural enthusiasts.

As more people seek authentic and off-the-beaten-path destinations, Zimbabwe is poised to fulfill their desires and offer a sense of belonging to those who choose to explore its wonders.

In conclusion, Zimbabwe’s tourism industry is experiencing significant growth and has become a prime destination for travelers.

With its unique attractions, such as the majestic Victoria Falls and diverse wildlife, Zimbabwe offers a rich and unforgettable experience for visitors.

The country’s history, vibrant music and art scene, and culinary delights further enhance the overall tourism experience.

As technology continues to shape the industry, Zimbabwe’s tourism sector is poised for a promising future with increasing visitor numbers and revenue.

Phanos Matura Tourism Consultant, Masvingo City, Zimbabwe

Jemitias Mapira Department of Geography & Environmental Science, Great Zimbabwe University, Masvingo City, Zimbabwe

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TOURISM DESTINATIONS, FACILITIES, CHALLENGES AND OPPORTUNITIES IN ZIMBABWE

Major tourist attractions in Zimbabwe include: natural, cultural, historical, and wildlife found in game reserves and national parks. The Victoria Falls are among the major wonders of the country with a height of 108m and a width of up to 1708m. At peak flow of the Zambezi river nearly 550 million litres of water flow into the gorge. Due to the force of the water, the spray is pushed up into the sky reaching heights of over 400m which can be viewed from a distance of 50km away and can be felt throughout the town. Lakes Tokwe-Mukosi and Mutirikwi, Hwange and Gonarezhou national parks, Nyangani, Vumba and Chimanimani mountains, Great Zimbabwe Monuments and some cities are other attractions. This paper examines tourist attractions, facilities, arrivals, occupancy, challenges and opportunities in the country. It provides a comprehensive database of information about local tourist destinations, attractions and facilities in Zimbabwe. Since there is little information on the subject of Zimbabwe’s tourism destinations, this paper seeks to fill that gap. The information in this study was assembled in March 2018, based on document interrogation or literature surveys.

Article visualizations:

Bond, P. and Manyanya, M. 2003. Zimbabwe’s Plunge: Exhausted Nationalism and the Search for Social Justice, Weaver Press Ltd, Harare

Bulpin, T.V 1968. To the Banks of the Zambezi, Books of Africa, Cape Town

Chibaya, T. 2013 From “Zimbabwe Africa’s Paradise to Zimbabwe A World of Wonders”: Benefits and Challenges of rebranding Zimbabwe as a tourist destination, Developing Country Studies, Vol 3, No. 5.

Creswell, J.W. 2014. Research Design: Qualitative, Quantitative and Mixed Method Approaches. Thousand Oaks, CA: SAGE.

Mbaiwa, J.E 2011 Changes on traditional livelihood activities and lifestyles caused by tourism development in the Okavango Delta, Tourism Management Journal DOI: 10.1016/j.tourman.2010.09.002

Mpofu, T.G., Muponda, Z.M., Mutami, N., and Tavuyanago, B. 2009. ‘O’ Level Southern African History, Priority Projects Publishing, Harare

Meetings Zimbabwe 2015. Zimbabwe Tourism Publications, Imprint International, England.

Munowenyu, E.M. 1996. ‘A’ Level Geography: A Comprehensive Guide, Longman Zimbabwe, Harare

Munyenza, S. Zimbabwe Television (ZTV) Morning News, 12 February, 2018

Nyaruwata, S. & Runyowa, D. 2017 Visitor Perceptions on Zimbabwe as a tourist destinations and implications for policy directions. African Journal of Hospitality, Tourism and Leisure, Vol 6 (2).

Pearce, D. 1989. Tourist Development, Longman, Harlow

Sanderson, A., Nyamadzawo. J., Nyaruwata, S., and Moyo, C. 2013 Positioning The Zimbabwe Tourism Sector for Growth: Issues and Challenges. USAID Strategic Economic Research and Analysis – Zimbabwe (SERA) program, Harare

This Is Zimbabwe 2016-17. Zimbabwe Tourism Authority Publications, Land & Marine Publications Ltd, Harare, Zimbabwe.

Zimbabwe National Statistics Agency (ZIMSTAT) 2015/16. Visitor Exit Survey 2015/16 Report. Harare, Zimbabwe: ZIMSTAT

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics 2000. Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics 2001. Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics 2002 Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics 2003. Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics 2004, Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics 2005. Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics 2006. Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics 2007. Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics 2008. Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics 2009. Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics 2010. Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics 2011. Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics 2012. Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics 2013. Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics 2014. Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics 2015. Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics 2016. Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics 2017. Harare, Zimbabwe

Zimbabwe Tourism Investor Guide 2014 Zimbabwe Tourism Authority Publications, Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA) Summary of Historical Statistics: 1964 to 2010, Research and Development Unit, Harare, Zimbabwe.

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Why Is Tourism Important in Zimbabwe?

By Anna Duncan

Tourism is an essential sector for Zimbabwe’s economy. The country has a rich and diverse cultural heritage, beautiful landscapes, and wildlife. This article will explore the reasons why tourism is vital to Zimbabwe’s economy.

Boosts Economy

Tourism is one of the largest contributors to Zimbabwe’s economy. It brings in foreign currency, creates jobs and business opportunities, and helps to promote economic growth.

According to the Zimbabwe Tourism Authority, the sector contributed $1.4 billion to the country’s GDP in 2018. This makes tourism a significant source of revenue for Zimbabwe.

Promotes Cultural Heritage

Zimbabwe has a rich cultural heritage that dates back centuries. Tourism plays a crucial role in promoting this heritage by showcasing traditional dances, music, food, and art. Visitors can experience Zimbabwean culture first-hand by visiting museums, attending festivals and events, and interacting with locals.

Preserves Wildlife

Zimbabwe is home to some of the world’s most magnificent wildlife reserves. Tourism helps to preserve these natural habitats by providing funding for conservation efforts. Additionally, tourists can participate in activities like game drives and guided tours that promote responsible wildlife viewing practices.

Creates Jobs

The tourism industry creates jobs directly and indirectly across various sectors such as hospitality, transport, retail, and entertainment industries. It provides employment opportunities for local people who might otherwise have limited options.

Promotes Infrastructure Development

Tourism provides an impetus for infrastructure development in Zimbabwe. The government invests in building roads, airports, hotels and other tourist facilities that help create a conducive environment for visitors.

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Tourism is crucial to Zimbabwe’s economic stability

The new government would also need to invest into building a long-term tourism policy for preservation and conservation while providing incentives for private investments. (Image source: Alan/Flickr)

With Emmerson Mnangagwa being elected as the leader of Zimbabwe in last week’s election result, the country focuses on exploring and rebuilding major sectors for inclusive growth

One such area, which boasts multiple opportunities, is the tourism sector. According to an analysis by African Sun Limited, Zimbabwe currently ranks 117th in the most likely travel destinations in the world as compared to South Africa which ranks 60th.

According to Rishabh Thapar, associate director of global hospitality consultancy, HVS Africa, the new government and president has the responsibility of building up the economy, which is not going to be an instant fix.

“Tourism policies and infrastructure can create massive opportunities for an economy. Not only through job creation and direct and indirect income from tourism activities but also creating opportunity for interaction and business avenues,” said Thapar.

“According to World Travel and Tourism Council, while the direct contribution of travel and tourism to Zimbabwe’s GDP was 3.5 per cent, the total contribution of Travel and Tourism to GDP - including wider effects from investment, the supply chain and induced income impacts – was over eight per cent in 2016 and 2017.”

One of the major plans for the new government should be to restore financial and political stability by involving its skilled workforce in national building programmes and schemes. “More than three million Zimbabweans are estimated to be living outside their country, having left the country for better economic prospects during the last two decades. This accomplished workforce with their experience of living abroad would certainly play a crucial role in the rise of Zimbabwe if they were to return to their country,” Thapar noted.

He explains that a phase of restoring confidence among its citizens and the international community could usher an era of increased domestic and foreign investment and growth which perhaps has remained stunted for a better part of two decades.

According to Thapar, Zimbabwe has abundant natural attractions such as Nyanga National Park, Matopos National Park, Hwange National Park, Lake Kariba, The Great Zimbabwean Ruins and Chinhoyi Caves, which all need to be promoted and established into itineraries and tourism circuits. He recommends that a master plan for all these destinations is developed to enhance the tourist’s experience and ultimately increase the length of stay in the country.

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Tourism in 2023: A year of significant rebound

TANATSWA KANDENGA

The tourism industry in Zimbabwe had a spectacular comeback in 2023, and it is predicted that this trend will continue into next year  driven by increased domestic, foreign, and regional travellers.

Official data indicates that from January to September this year, there was a 52% increase in tourist arrivals, totalling 1,08m from 714, 621 reported in the prior comparative period.

It comes after the Covid-19 pandemic in 2020 brought tourism  to a near standstill with international arrivals falling as a result of travel restrictions enforced by governments  across the globe.

The tourism industry is being helped by the recovery in international travel as well as the increased accessibility of destinations made possible by upgraded infrastructure, which has allowed new airlines to operate.

In an effort to promote the destination, the  Government of Zimbabwe will be hosting four significant events: the International Conference on Aids and STIs in Africa (ICASA) , the United Nations Economic Commission for African Ministers of Finance, Planning, and Economic Development from February 28–March 5, 2024; and the SADC Summit in 2024.

Treasury will  provide ZWL$71 billion in support for the travel and tourism sector.

‘’To support the operations of the Ministry of Tourism and Hospitality Industry, an amount of ZWL$71bn has been allocated to spearhead tourism development in the country , as well as marketing of the country as a destination of choice,” Finance, Economic Development and Investment Promotion, Professor Mthuli Ncube said.

According to Professor Ncube, the development of the tourism industry will depend on initiatives to enhance the domestic tourist brand and image by giving destination marketers the tools and resources they need to create and carry out the best plans for enhancing the destination’s favourable reputation.

According to  the 2024 National budget , the tourism sector is set to benefit from US$1m allocated towards the renovations and rehabilitation of Great Zimbabwe , comprehensive Tourism Assessment and strategy implementation Framework , as well as development of Protected area Management Plans for national parks.

The increase in private sector tourism investment indicates that the private sector is supporting government efforts to grow the tourism industry. The opening of the Bulawayo Sterling Hotel and the renovation and refurbishment of Hwange Safari Lodge are two notable examples of private sector investments.

Wengayi Nhau,  the president of the Tourism Business Council of Zimbabwe said: ‘’We are in early recovery mode from Covid- 19 . We are yet to suppress the 2019 figures, only if we have suppressed the 2019 figures, then as the tourism sector we can say we are starting to grow.”

Nhau added: “We anticipate filling 80–90% of the capacity because the holidays in 2023 will mark the first festive season since the COVID 19 restrictions have been completely lifted, which will greatly aid the industry’s recovery.”

The latest global tourism barometer indicates that Zimbabwe is growing and that the industry is still recovering from the worst of the COVID-19 pandemic. These findings have been confirmed by the United Nations World Tourism Organisation (UNWTO).

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Zimbabwe’s Tourism Minister Barbara Rwodzi outlines vision for sector

BULAWAYO – Barbara Rwodzi, Zimbabwe’s Minister of Tourism and Hospitality Industry, has expressed her gratitude for the opportunity to lead a sector she believes is pivotal to the nation’s economic development and cultural exchange.

Addressing industry leaders, entrepreneurs, and stakeholders at a breakfast meeting held during the annual tourism showcase, Sanganai/Hlanganani World Tourism Expo, Rwodzi emphasized the immense potential of the tourism and hospitality industry in contributing to Zimbabwe’s Vision 2030 and outlined her vision for its future.

Rwodzi acknowledged the collective efforts of tourism business leaders in rebuilding the industry post-COVID-19 pandemic. She commended their dedication, passion, and unwavering commitment, which have led to the industry’s resurgence.

The Minister highlighted the significance of the tourism sector, stating, “Tourism is not just an industry; it’s a gateway to cultural exchange, economic growth, and international collaboration.” She recognized the private sector’s indispensable role in realizing this potential and called for collaboration between the government and private sector.

Emphasizing the need for innovation,Rwodzi urged the private sector to continue driving technological advancements in tourism, making destinations more accessible and appealing to travelers. Collaboration was another cornerstone of her vision, as she encouraged the creation of marketing campaigns and specialized tour packages to cater to diverse traveler interests.

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The Minister also emphasized the importance of workforce development, stating, “The quality of our tourism workforce directly impacts the quality of our visitors’ experiences.” She called on the private sector to invest in training and upskilling tourism professionals.

In her address, Rwodzi stressed the necessity of sustainable practices, given the challenges posed by climate change. She urged the private sector to adopt eco-friendly technologies and engage in responsible tourism, balancing growth and sustainability.

Rwodzi pointed out that tourism is a key pillar of Zimbabwe’s economy, alongside agriculture, mining, and manufacturing. She stressed its potential to contribute significantly to the nation’s income, employment, and foreign currency generation. She highlighted the role of local communities, particularly women and youth, in achieving this potential and called for collaborative efforts.

Regarding infrastructure, the Minister acknowledged the need for more diverse tourism infrastructure, including budget to luxury hotels, convention centers, exhibition, and amusement parks. She expressed confidence that with increased investments from local and foreign investors, Zimbabwe would achieve its goal of becoming a $5 billion tourism economy by 2025.

Minister Rwodzi also reaffirmed the importance of Sanganai/Hlanganani World Tourism Expo as a platform that connects people, cultures, and economies, promoting Zimbabwe as a world-class tourism destination. She praised the ongoing growth in arrivals and investment inflows, largely driven by technological advancements.

In closing, the Minister reiterated the importance of collaboration between the private sector and government in navigating challenges and seizing opportunities. She encouraged relentless innovation, sustainability, and partnership, envisioning a future where Zimbabwe becomes a top-notch tourist destination, creating lasting memories for travelers worldwide. Zim Morning Post

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p-ISSN: 2162-9374    e-ISSN: 2162-8416

2016;  6(3): 55-63

doi:10.5923/j.mm.20160603.01

Tourism Development Strategies in Zimbabwe

Rangarirai Muzapu , Mavis Sibanda

Business School, University of International Business and Economics, Beijing, P.R. China

Copyright © 2016 Scientific & Academic Publishing. All Rights Reserved.

Tourism has become the largest and one of the fast growing industries globally and is currently a source of employment and livelihood for many, especially in Africa. While this industry has increasingly become an important source of income in a number of countries, its rapid growth and expansion has had a noticeable detrimental effect on the environment. Tourism development should mainly be about refocusing, planning and implementing policies that encourage development of the natural resources to benefit the indigenous people and other stakeholders that include the government, the industry itself, the communities and the visitors. Long time planning, monitoring and constant change is required to ensure that tourism is managed properly and the natural resources maintained intact. While there is no doubt that the quality of Africa’s natural resources for tourism is exceptional, most countries have not developed their potential as may be expected. For instance, Zimbabwe is now focusing on tourism as a source of growth and diversification, but has only limited policy guidance from Government. Most donors, despite the sector’s potential, have left it for the concerned Industry to go it alone. The tourism industry, however, has continued to generate more benefits to Zimbabwe as it comes along with a package of positives. The industry has become a very attractive business to both domestic and international tourists and investors. For this reason, the government has to step in to develop and formulate successful tourism interventions that would spur the development of the industry. Such measures would include adopting appropriate tourism investment laws, construction of adequate infrastructure, collaboration with other relevant stakeholders, provision of quality products and services and the provision of health and safety facilities. Government therefore should be a key player in this development. However, for the strategies to work, there is need for proper planning, organization and promotion of the destination. This paper seeks to research on how the Zimbabwe government can develop the tourism industry business in order to enhance its competitiveness on the global market.

Keywords: Tourism, Development, Products, Strategy, Resorts, Service, Delivery

Cite this paper: Rangarirai Muzapu, Mavis Sibanda, Tourism Development Strategies in Zimbabwe, Management , Vol. 6 No. 3, 2016, pp. 55-63. doi: 10.5923/j.mm.20160603.01.

Article Outline

1. introduction, 1.1. current situation, 2. theoretical strategic framework for tourism development: components of sustainable tourism, 3. role of government, 4. environment and sustainable development, 5. market development, 6. visa regime, 7. local media alignment, 8. development of tourism support facilities, 9. diversify tourism products, 10. target the middle and high-end tourism market, 11. establishing tourism development zones, 12. provision of quality hotel and accommodation, 13. expand the financing channels of tourism projects, 14. strengthen international tourism collaboration, 15. provision of safe and reliable tourism environment, 16. minimize health risks, 17. data presentation, 18. conclusions and recommendations, acknowledgments.

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Factors that Affect Tourism Growth in Zimbabwe

Tourism is one of Zimbabwe's greatest industries, second only to mining and agriculture, and has the ability to contribute considerably to the country's economic recovery (Zimbabwe Tourism Authority, 2021). Given the importance of the sector, the goal of this study is to look into the elements that influence tourist growth in the country. Based on the findings of the research, it can be concluded that both internal and external variables influence the growth of tourism in Zimbabwe. Stakeholders should continue to focus on improving these variables because they have a direct impact on the sector's success.

Machu, S. & Machuwaire, S (2022). Factors that Affect Tourism Growth in Zimbabwe. Afribary . Retrieved from https://afribary.com/works/factors-that-affect-tourism-growth-in-zimbabwe

Machu, Shane, and Shane Machuwaire "Factors that Affect Tourism Growth in Zimbabwe" Afribary . Afribary, 20 Jul. 2022, https://afribary.com/works/factors-that-affect-tourism-growth-in-zimbabwe. Accessed 24 Jul. 2024.

Machu, Shane, and Shane Machuwaire . "Factors that Affect Tourism Growth in Zimbabwe". Afribary , Afribary, 20 Jul. 2022. Web. 24 Jul. 2024. .

Machu, Shane and Machuwaire, Shane . "Factors that Affect Tourism Growth in Zimbabwe" Afribary (2022). Accessed July 24, 2024. https://afribary.com/works/factors-that-affect-tourism-growth-in-zimbabwe

Document Details

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The impact of Zimbabwe Tourism Authority initiatives on tourist arrival in Zimbabwe (2008-2009)

2011, Journal of Sustainable Development in Africa

Zimbabwe faced a decline in tourist arrivals in 2008 due to political instability, economic recession and negative media publicity. In 2009, a Government of National Unity (GNU) was formed and a multi currency system was introduced. This study analyses the impact of Zimbabwe Tourism Authority initiatives on tourist arrivals for the period 2008 to 2009. Fifty questionnaires were distributed to a sample of six stratified tourism stakeholders, including the Zimbabwe Tourism Authority. Secondary data analysis complimented the questionnaires. The study found out that tourist arrivals declined in Zimbabwe during the period 2008 and ZTA initiatives did not have much impact on tourist arrivals during that period. Initiatives by ZTA had a positive impact on arrival of tourists in Zimbabwe in 2009 after the formation of the Government of National Unity (GNU) and introduction of a multi currency system.

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