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Planning a trip for memory-making experiences.

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Creating Unforgettable Memories: How to Plan a Trip for Memory-Making Experiences

Traveling is not just about exploring new places and ticking off destinations from your bucket list; it’s about seizing life’s precious moments and creating lasting memories. In this blog, we’ll delve into the importance of planning a trip specifically for memory-making experiences. By choosing the right destination, immersing yourself in the culture, embracing adventure, connecting with nature, and capturing memories along the way, you can craft a truly unforgettable journey.

Choosing the Destination:

To start your memory-making adventure, begin by researching bucket-list destinations that resonate with your interests and passions. Consider what activities or experiences align with your personal preferences and seek out unique, off-the-beaten-path locations that offer a fresh perspective.

Immersive Cultural Experiences

One of the best ways to create lasting memories is by immersing yourself in the local culture. Explore the customs, traditions, and festivals of the destination you’re visiting. Engage with the local community through volunteering or homestays, which will provide a deeper understanding of their way of life. Additionally, be sure to savor the flavors of the region by trying authentic cuisine and indulging in local delicacies.

Adventure and Outdoor Activities

Inject some adrenaline into your journey by embracing thrilling activities. Whether it’s hiking through breathtaking landscapes, zip-lining over lush forests, or diving into vibrant coral reefs, adventure activities offer unique and exhilarating experiences. For the true adrenaline junkies, consider skydiving or bungee jumping. Alternatively, discover natural wonders through wildlife safaris or take a hot air balloon ride for a bird’s-eye view of the surroundings.

Historical and Heritage Sites:

Uncover the rich history and cultural significance of your chosen destination by visiting iconic landmarks and UNESCO World Heritage Sites. Participate in guided tours and cultural workshops to gain a deeper appreciation for the local heritage. By immersing yourself in the past, you can create memories that are not only personal but also contribute to a broader understanding of different cultures.

Connecting with Nature:

Nature has a way of leaving a profound impact on our memories. Take time to explore national parks, mountains, and awe-inspiring landscapes. Consider camping under the stars or witnessing the beauty of sunrise and sunset from remarkable vantage points. Engage in activities like bird watching, photography, or stargazing, allowing nature to inspire and rejuvenate your soul.

Capturing Memories:

To preserve the precious moments of your journey, utilize photography and videography to document experiences visually. Capture the essence of each place and the emotions it evokes. Additionally, journaling and writing about personal reflections and highlights will help you remember the small details that make each memory unique. Consider creating physical or digital memory albums, compiling photographs, keepsakes, and written accounts that will transport you back to those special moments.

Embracing Spontaneity

While planning is crucial, leaving room for spontaneous adventures and serendipitous moments can lead to some of the most unforgettable experiences. Be open to local recommendations and suggestions, allowing the destination and its people to guide you towards unexpected and extraordinary memories. Leave space for unplanned exploration and relaxation, allowing

Connecting with Locals

One of the most fulfilling aspects of travel is the opportunity to connect with people from different backgrounds. Engage in conversations and cultural exchanges with locals, learning about their lives and traditions. Make an effort to learn basic phrases in the local language, as it can open doors and create genuine connections. By fostering new friendships and building lasting connections, you’ll have not only cherished memories but also a network of global friends.

Conclusion

In conclusion,

planning a trip for memory-making experiences allows you to create a truly transformative journey. By carefully selecting the destination, immersing yourself in the culture, embracing adventure and nature, capturing memories, and connecting with locals, you can craft an unforgettable travel experience. Remember, the value of travel lies not just in the places you visit, but in the memories you make along the way. So, start planning your trip today and embark on a journey filled with moments that will stay with you forever.

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12 Tips for Traveling With a Loved One Who Has Dementia

A daughter plans a family vacation with her dad’s alzheimer’s in mind.

Barbara Barrielle,

The author Barbara Barielle (third from left) with sister Tricia, father Jack, and mother Betty on Sanibel Island, Florida

When I suggested to my family that we to go to Florida’s Sanibel and Captiva Islands last December, they jumped at the idea. My parents, who are both in their mid-80s, had spent a few weeks on Sanibel each winter for about 10 years, so it was familiar. And it seemed like an ideal destination for a relaxing trip, where we could be joined by my sisters — Tricia, who lives in Columbus, Ohio, and Jennie, who’s based in Raleigh, North Carolina. There are hundreds of condos stretched along the islands’ shell-packed beaches, but nothing feels crowded. Tennis, water sports, beach walking and reading by the shore are the primary activities between eating and drinking. I’d join them from my home in Northern California.

Three years ago, when my father was diagnosed with dementia , we started taking my mother away from their Bay Village, Ohio, home for a short annual break from caregiving for my dad. She loved seeing Hamilton in New York, then enjoyed Charleston and its Southern charm and fabulous food the next year. This year, we thought, we would bring Dad; maybe it would bring back memories, and he would feel comfortable in a place he once loved.

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By now my father’s cognitive decline was full-blown Alzheimer’s; his increasing memory loss meant his disease was progressing rapidly. But my father was still quite mobile, and his doctor wasn’t concerned about his flying to join us on vacation. And Dad seemed to like the idea when we explained it — repeatedly, due to his memory loss. I grabbed the calendar he checked several times a day and filled it with notations like “two weeks till Sanibel” and “beach coming soon.” He seemed to understand that we were going to one of his favorite haunts.

The day finally arrived. Except for the brisk removal of a mask that sent my dad’s $7,000 hearing aids flying across the airport floor, everyone arrived with little incident (my mom and sister were both on hand to assist him), and we settled in. As we soon found out, the best place to be was at our condo on the beach. We had a handful of meals at restaurants but mostly cooked our own, and those meals turned out better than the food we could find at local tourist spots.

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There were disappointments, though. Dad did not really want to walk on the beach and needed to use the restroom frequently. And while we had hopes that his memory cloud might lift during this getaway, they were dashed every morning when he woke up and asked where he was (the first of dozens of times throughout the day). Except for two hilarious nights when he was as clear and funny as he used to be, we spent a lot of time answering his endless questions and trying to keep him engaged.

Traveling? Pack these documents

Before you depart, make sure you have the following items for your loved one:

Doctors’ names and contact information
A list of current medications and dosages
A list of food or drug allergies
Names and contact information of friends and family members to call in case of an emergency
Health insurance information

Source: The Alzheimer’s Association

It helped to maintain a sense of humor. One day he woke up and announced that he knew why he was in Florida: “I’m a travel writer, and I am here to do a story on this place,” he declared to my mother, who surely did not keep a straight face.

The bottom line is that it was not the idyllic family vacation we’d hoped for, but it was, nevertheless, fantastic to be together, read on the beach, cook crazy meals and spend time with Dad. He seemed to enjoy himself, at least sometimes; he was more talkative than he is at home, and he reminisced about the trip a bit for a few weeks after returning home.

And we learned a few things. For one, next time we will bring Dad’s dog, Arnie — his touchstone, his pal, his responsibility. He needs my mother in sight at all times, too, but Arnie can be the dam that holds back his moments of panic. We also need to keep sports magazines on hand as a diversion and bring loads of patience.

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A few more tips for traveling with a relative who has dementia:

1. Strategize. Before you go, think about the problems that might arise and how you’d handle them. For our family, that meant having one sister travel on the plane with my parents, in case my mom needed help navigating with my dad, and my arriving before them to be sure the condo was equipped with food and drinks when they got there.

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2. Stay relatively close to home. This will decrease time in transit, which can be stressful for someone with dementia. Our trip certainly would have been easier if it hadn’t required flying or an extremely long drive.

3. Explain the plan to your loved one. Well before the trip, begin describing where you will be going and what you may do, even if you need to repeat it often.

4. Try to stick with the familiar. Having beloved, comforting people and pets on hand is key. In our case, that was my mother. We should have brought my father’s dog as well, because he looked for little Arnie every day. And we chose to go to a location my parents had been to many times.

5. Manage expectations. Your loved one may not be as thrilled by the trip as you hoped they would be. My father sometimes said he wanted to be home.

6. Allow for lots of downtime. Don’t overschedule or overstimulate.

7. Try to schedule travel and activities at a time of day when the memory-affected family member is most aware and less prone to panic.

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8. Pack smart. Whether you fly or drive, pack a bag with all of your loved one’s medications, games to play and a smartphone or iPad for entertainment. Make sure you bring any relevant medical information and insurance cards, know where hospital facilities are located at your destination, and have a backup plan and travel insurance in case there is a need to cancel. You may want to give your loved one an ID bracelet if wandering is an issue.

9. If you’re flying, arrive at the airport extra early. Before your trip, you can contact the TSA helpline, TSA Cares, toll free at 1-855-787-2227, or email [email protected] to request extra assistance during the screening process.

10. Keep plans flexible. Don’t hesitate to cancel if you or your loved one’s doctor determines that travel will be overwhelming or medically risky.

11. Be patient. You may hear stories you have heard hundreds of times and need to repeat yourself frequently. Go with the flow.

12. Focus on spending quality time with each other: talking, telling stories, joking and sharing meals, not seeing the sights or having adventures. Those personal moments were the highlights of our trip and the memories we most value.

Potential health benefits of travel

A paper published in June 2022 in the journal Progress in Tourism Management explores how travel could benefit those living with dementia. The team of Australian researchers report that some of the varied experiences that come with travel — sightseeing, dining out and enhanced physical activity — can provide cognitive, sensory and social stimulation that could have some real health benefits for people living with dementia.

“And then there’s the basics, like fresh air and sunshine increasing vitamin D and serotonin levels,” lead researcher Jun Wen explained in a statement. “Everything that comes together to represent a holistic tourism experience makes it easy to see how patients with dementia may benefit from tourism as an intervention.”

It’s important to recognize that not everyone with dementia can travel. In this instance, virtual reality tours may also provide therapeutic benefits.

Editor’s note: This story, first published Aug. 5, 2021, has been updated to include information from a new study.

Barbara Barrielle is a travel and wine writer who also produces films. Her documentary “Crushed: Climate Change and the Wine Country Fires” is at film festivals now.

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Dementia-friendly tourism is on the rise—here’s why it’s so important

The novelty, exercise, and socialization of travel can benefit many of the world’s 55 million people with dementia. Some destinations are beginning to cater to them with sensory trails and “memory cafés.”

Beautiful and full of life married senior couple, sitting on a wooden and steel bench, both with cell phones in their hands and a suitcase to the right of the man, sitting in a plaza.

Scott Cooper’s memories fade all too quickly, yet the 66-year-old Australian still travels the world in defiance of his dementia. He and his wife Jill visit their daughter in Canada twice a year, and regularly explore Australia . His home country is one of the few destinations starting to cater to tourists with dementia, which affects recall, thinking, and behavior.

Cooper says tourism gives him the “opportunity to continue to enjoy life.”

“Traveling can be stressful at times but it can also be stimulating by enjoying new experiences,” he says. “It takes a lot of energy, so it helps me be active in both mind and body.”

Scientists predict that by 2050, about 153 million people worldwide will have dementia . This group of neurological diseases, which most commonly affects the elderly, can cause memory loss, confusion, depression, apathy, and mood swings. Widely prescribed treatments for dementia include socializing, physical exercise, staying mentally active, and getting vitamin D from exposure to the sun.

After a recent study that involved interviewing more than a hundred people with dementia in China , academics from Australia and China claim travel can aid people with dementia, by providing cognitive and sensory stimulation from new sights, smells, tastes, and social encounters.

Yet most tourist destinations ignore the needs of visitors with dementia, aged care experts say. This is slowly changing in Australia, Canada, the United Kingdom , and the United States , where guides for dementia-friendly travel are published, and tourists with dementia can enjoy attractions and activities designed for them, from cafés to sensory trails and art workshops.

How travel helps people with dementia

“All tourism experiences offer elements of anticipation and planning, both of which stimulate brain function,” says Jun Wen , tourism lecturer at Edith Cowan University and one of the researchers of the recent study. “Exercise is often an important component of tourism experiences, and it is frequently included in dementia intervention plans.”

Travel also can aid people with these conditions to grow confidence, trigger memories, and build independence, says Warren Harding, professor in dementia care at Australia’s Macquarie University. “Tourism offers a promising adjunct to non-pharmacological interventions,” he says. “It is not a treatment, but it can provide significant emotional and social benefits.”

Harding speaks from experience, having done many trips alongside his late mother while she had dementia. By carefully planning their travel, he was able to reduce her stress and anxiety. He scheduled outings during his mother’s most alert period of the day; kept meal, sleep, and medication times in sync with her home routine; and ensured she carried ID and details of their accommodation in case they got separated. “Afterward we were able to share [travel] photos and stories which supported reminiscing,” Harding says.

( When you can’t travel, video games are windows to the world .)

Dementia-friendly travel experiences

In Western Australia, more than 20 venues hold “ memory café ” events, where people with dementia socialize over morning tea. In Sydney, the Museum of Contemporary Art Australia offers classes during which educators discuss the meaning of specific artworks with participants, who are then given materials to create their own pieces at home.

Two elderly men dressed in pants and long sleeves, both with canes, lounge on sawn, basalt seats in an open area of the woods.

Australia’s first dementia-friendly sensory trail opened in 2021 in Woowookarung Regional Park , near Melbourne. Woven through verdant forest that is home to kangaroos and wallabies, this 0.6-mile trail was designed by the Victorian State Government, with input from people who have dementia and their caregivers. Accessible for wheelchairs and assistance dogs, it has nine stops. They include several communal meeting places, where visitors can gather to listen to music and share stories and impressions of the landscape.

This trail can “evoke positive memories, feelings, and sensations,” says Maree McCabe, CEO of Dementia Australia . “The project aims to create a safe space for people living with dementia, as well as creating a blueprint for how other communities could establish similar trails.”

( Learn how U.S. parks and public lands are becoming more autism-friendly .)

In the U.K., a 30-page Dementia-Friendly Tourism Guide is now published by government bodies Visit England and Visit Scotland . It explains how tourism businesses can improve services for customers with dementia, such as by offering accessible toilets, clear signage, discounts for caregivers, and directories of suitable local attractions.

Similar guides are produced by Dementia Australia, the Alzheimer Society of Canada , and the Alzheimer’s Association in the U.S. Meanwhile, a growing number of tourist attractions in those countries are following suit. New York ’s Museum of Modern Art has educators who lead visitors with dementia through art appreciation lessons .

More than a dozen museums, galleries, and nature centers across Wisconsin , Minnesota , Michigan , Tennessee , and Colorado have joined the Spark! cultural program, which provides workshops for people with dementia.

( Here’s how travel is becoming more inclusive .)

England’s National Museums Liverpool also has diverse services for these visitors. They include guided “memory walk” tours through the city’s historic sites, group reminiscence sessions, and activities for children and their grandparents.

In years to come, aged care experts hope people like Scott and Jill Cooper can holiday with greater ease, creating memories from travel, no matter how long they last.

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11 Ways To Remember Your Trip Besides Photos

After a fulfilling vacation, most of us are just left with a huge stack of photos and absolutely no clue what to do with them. Do you begrudgingly hang them up on the wall, or just save them in an album as a weapon for boring house guests over the next decade? Maybe get some of the photos printed on a nice mug for Grandma as a holiday gift.

The sad reality is that precious mementos from traveling can quickly turn into a storage hassle without much of a purpose once you get home. According to Influence Digest , most people are plagued with the question of what to do with their photos after an exotic vacation they want to remember forever. There must be a better solution than tucking these memories away.

Luckily, there are plenty of unique ways to memorialize a trip besides taking thousands of photographs and dumping them all on the Cloud until the end of time. From wine corks to playlists, there are so many different methods to remember your trip besides collecting run-of-the-mill photos.

Save ticket stubs

I know what you're thinking — "really, I should just carry around a bunch of trash for my entire vacation?." The short answer is yes. Even though the tickets and receipts you pick up along a trip might appear to be garbage at first, they can actually become a one-of-a-kind keepsake.

Plus, they're a 100% free souvenir that is bound to spark a memory every time you look at it. I mean after paying for the whole trip, who doesn't want an irreplaceable memento that doesn't cost a thing?

Not to mention that these pieces of rubbish from your travels can actually turn into an adorably aesthetic decoration in your home. There are a million cool things you can do with this type of stuff. Studio 5 suggests tastefully displaying ticket stubs in a floating glass frame and mounted on the wall. Alternatively, one user on Pinterest said they scattered tickets inside the glass coffee table for a more front-and-center look.

There are surprisingly a lot of ways to transform ticket stubs and receipts from a vacation into a statement piece that memorializes your holiday. All you have to do is remember to save the tickets in a Ziplock back during your trip and let your creative juices flow when you get back home. If you're at a loss for ways to use your tickets from adventures past, you can always get some inspiration online.

Collect a map from every city you visit

Another free-to-cheap item that's easy to collect at practically every destination around the world is maps. Most big cities and small towns are more than happy to provide visitors with maps at their local tourism center. Maps are available at places like theme parks, state parks, tourist attractions, and more, too. Most paper maps are made to be compressed and can be packed very efficiently.

Not only will grabbing a map help you get around while you're exploring new territory. Saving maps is also a colorful and visual way of remembering all your exploration. It's a meaningful souvenir that helps you recollect every single place you've ever been (via Wade Tours).

Maps are even better than your standard souvenir after a vacation because you can get really creative with how you use them. After you've collected a few, the maps can be used as an awesome medium for scrapbooking. Or, you can just pin them as decoration on a bulletin board. The possibilities endless for what to do with all the maps you collect along the way.

Keep a travel journal

Even the most intense travel memories can slowly fade with time, but journaling can keep every moment of your trip fresh forever. According to Project Goals , keeping a journal is one of the most effective ways to fully remember a vacation because you can catalog every detail down to your main course at dinner. Before you book a flight and hop on the plane for your next vacation, invest in an easy-to-carry notebook and pen to hold all of your travel memories.

There are lots of different strategies to keep up with a journal while you're traveling. You can write stream-of-consciousness about the days of your vacation. Detailing who you met, what you did, where you went, and how you felt. Everything. Alternatively, you can spice up your journal by answering prompts, filling it with Polaroids and stickers, or listing a daily quote (via LightsPlannerReaction ). Foundry suggests setting an alarm to remind yourself to write in your travel journal every day and make it part of your routine.

After your trip, you can read your travel journal entries for years to come and bring back the vivid memories whenever you want. You'll be blown away by the tiny aspects of a trip that slip your mind as the years go by. In addition to being a travel treasure and tool for personal growth, your journal can be a precious keepsake for your family or kids to learn about your adventures one day.

Create a memory box

Maybe you're a diverse souvenir collector who likes to save a bunch of different things from your incredible trips. A couple of shot glasses, maybe a map, jewelry, and a few photos from your endeavors. But, what do you do with all this random stuff once you get home? Well, one option is making a memory box.

All you have to do to create a memory box is get a wooden, metal, or even cardboard box and paint it in a color of your choice (via The Country Chic Cottage ). On the top of the box, write out the name of the trip destination. Then, fill it with all the things you picked up throughout the journey. You can even add to it if you end up visiting the city, state, or country again. You can make a new memory box for all the mesmerizing destinations you visit and then stack them together to make a display.

Designing a DIY memory box is a fun activity and it's the perfect way to effortlessly organize various pieces of travel memorabilia from a recent vacation. You can cherish and low-key display your travel souvenirs without them being a main attraction in your house (via The Country Chic Cottage ). It's an easy, anti-mess alternative to scrapbooking about your trips. Making it perfect for families with kids who want to hold onto vacation memories for them as they grow up.

Compile a vacation playlist

Think back to your favorite song from when you were a kid. When you recall the tune, how does it make you feel and what do you imagine? I'm willing to bet that even just thinking about the song for a second sparked a pretty vivid memory. Memories are tied very closely to our senses, like hearing. According to Mashable , that's why making a vacation playlist is a neat trick to hack your psychology and recall the ambiance of a trip forever.

With today's widely available music streaming software, it's super simple to make a playlist for every trip you embark on. All you have to do is make a playlist titled with your vacation destination and fill it with the songs you hear along your journey. Maybe it will include a jam recommended by a fellow traveler or a song you heard in bar. Even if it is just something you listen to on repeat while you're on your vacation. Add it to the playlist.

By the time you finish your trip, you'll have a comprehensive playlist that's sure to kickstart your vacation nostalgia every time you play it. How many souvenirs can you appreciate while you're driving in your car on the way to work? If you want a way to remember your trip without physically collecting a thing, this is the solution you've been looking for.

Vlog your adventures

Many travelers get intimidated by the idea of vlogging their experiences, but you don't need to be a professional YouTuber to create entertaining vlogs of your travels. In fact, you can create amusing, clean-cut vlogs for yourself or others with just your cellphone. One user on Reddit explained that cutting together a video after their trips was the best way to share their escapades with friends and family back home.

Gathering the content to create a full-length vlog of your travel adventures is as simple as recording the things you do. When you eat at a fancy restaurant, swim in the ocean, or go bungee jumping. You can describe what you're doing, who was there, and where. Or, you don't even have to talk if you prefer. It's all up to you based on what you feel comfortable with.

Watching back your vlogs down the line is the closest thing to reliving a trip you can possibly get. Imagine sitting down twenty years later and turning on your old travel video from your favorite city. That's when you'll be thanking your younger self for capturing it all.

Make a private Finsta just for each trip you take

When most people think of Instagram, the first thing that pops into their mind is showing off content of all the cool stuff they do. I mean, what's the point of posting pictures if nobody is going to see them? Well, according to one user on Reddit , instead you should try turning a secret Finsta account on Instagram into your personal page for immortalizing each of your big trips.

Harness the power of social media to remember your vacations by creating a new personal "Finsta" account for every place you visit. Make the handle the name of your destination and the year of the trip or something more creative. Then, just capture all the funny, goofy, exciting memories in a private place online and they'll always be there for you to look back on.

By eliminating the usual Instagram audience, it gives you the room to commemorate your trip in a more authentic way. If you're traveling with other people, you can all share the login with each other and each make your own posts. People really have a way of letting loose when they have access to a fun throwaway account. This is an especially fun way to encapsulate group trips for birthday getaways or bachelorette/bachelor party trips.

Bring yourself back a postcard from every place you go

This one might sound a little on the cliche side, but there is a reason certain things are classics. Postcards are the definition of a travel souvenir classic. Mailing or bringing home a local postcard with stories of your travels on the back is a tried and true method for remembering your vacation. It's like a more compact and decorated version of a travel journal (via Reddit ).

Postcards are one of the most popular souvenirs in the world according to Icelolly . Whether you're visiting Niagara Falls or the cenotes in Mexico, there will be postcards wherever you go. When you finally find the right one among all the options, grab it and take it with you.

While you might be tempted to mail it back to yourself, this runs the risk of your memento getting lost in the mail if you're traveling abroad. Luckily, postcards are very lightweight and convenient to bring along in a carry on or personal item . All you have to do is tuck it in the pocket of your bag and continue on your adventures.

When you return home, you can easily bind your variety of postcards into a simple DIY picture book. Just use a hole puncher and tie the postcards together with little metal book rings (via Instructables ). Soon, you'll have a collection of cute little postcard booklets that don't take up much room.

Map out your movements around the globe with Google Maps Timeline

Most travelers are already pretty acquainted with Google Maps as a handy directional tool for getting from point A to point B. But, did you know that Google Maps could actually be a useful mechanism for remembering every step of your trip? Seriously, now Google Maps will track your movements and map them out for you. It does all the work to create a pinpoint-perfect virtual souvenir to remember your trip by (via Reddit ).

All you have to do to utilize this awesome feature is enable Timeline on Google Maps (via Google Support ). From there, just go about your travels as usual. It will track the places you go and the routes you take, creating a real-time map of your travels for you to look check out later. Your timeline will be completely private and only available to your eyes. It's pretty crazy to watch your zigzagging path wander across a new place throughout a trip.

There are a few ways to take your Google Maps Timeline and turn it into a more tangible keepsake, too. You can get your route straight up printed on a poster. Alternatively, you could paint the simple lines on a memory box as a secret nod to your former vacation. When you think outside the box, little things like this Timeline feature can become a super valuable memento.

Transfer vacation photo prints onto wood as a display

It's pretty difficult to tastefully exhibit your travel memories and photos in your home without it taking over the whole place. You want to showcase special memories without it being tacky. It's a tough balance. However, one user on Reddit overcame this struggle by transferring some of their favorite travel photos onto wooden blocks or coasters.

It sounds like a tough process, but it's actually a fairly straightforward DIY project with a stunning, professional-looking result. According to Digital Photography School , you just need a few basic crafting products, pre-sized pieces of wood, and laser-printed copies of the photos you want to transfer. Make sure it's specifically laster-printed otherwise it won't work! From there, the whole project only takes a few more basic steps that can be accomplished in an afternoon.

It's rare to find a DIY project that ticks so many boxes. It produces a beautiful home display with very little effort through a fun process. It's a charming way to showcase your travel photos in your house without them overwhelming the decor. Plus, kids love doing this type of magical transfer project after winding down from a vacation. It's definitely a winner that you should try with some of the travel photos you've always loved but never knew what to do with.

Keep a bottle cap or wine cork from every destination

When you're popping a bottle of white wine or clinking beer bottles at dinner, the last thing on your mind is holding onto the cork or cap. But, you know what they say, one man's trash is another's treasure. When you're traveling, any small thing can end up being a unique keepsake to remember your trip by. Even just a bottle cap or cork from a drink you enjoyed on vacation can be the one-of-a-kind souvenir you've been looking for (via Reddit ).

If there is one thing you need in a travel keepsake, it's transportability. Little items like bottle caps or wine corks are easy to bring back home from a trip. Once you're settled back at home, there are a bunch of different things you can do with the bottle caps to officially memorialize your trip. A shocking amount of things, actually.

Bottle caps and wine corks can be turned into magnets, bookmarks, and more with just a quick 30-minute to 1-hour project. You can even turn your bottle cap souvenirs into a coaster with a little resin if you want to put a touch more effort in (via ResinObsession ). Even if you just keep all your bottle caps and corks in a glass display box, they still look pretty neat.

LIVE YOUR DASH

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So, what is “Live Your Dash”?

We start with a year. we end with a year. the time in between is your “dash”..

Memory Making Travel is all about “living your dash” – experiencing life! Traveling is a prime example of living your dash ! Visit new countries. Sail the high seas. Partake in adventures. At Memory Making Travel, we’re here to help you with ideas, planning, and creating exciting new ways for you to live your dash!

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Why Work With Me?

2020 is a perfect example of why you should work with a trusted travel professional!

It’s been a challenging year for many of us, but we will get through it. Millions of travel plans were disrupted. As a travel professional, I made certain that each client of mine was taken care of properly. As a small business owner, I value each client – you’re not just a number to me.

When it comes arranging your next travel adventure, please get in touch with me. I’d be honored to work with you.

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Where are you looking to go? There are plenty of exciting destinations to experience!

HAWAII – AMERICA’S PARADISE

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Travel Guidelines For People With Memory Disorders

by Geri Richards Hall, PhD, ARNP, CNS, FAAN

Traveling Memory Disorder

Affectionate senior couple in warm clothes

Many people enjoy travel as a form of recreation, relaxation, and an opportunity to learn. While travel may be a positive experience for most people, it poses special problems for people with dementing illnesses, for example, Alzheimer's disease, multi-infarct dementia, Parkinson's disease, FTD, or injury that results in disabling intellectual impairment.

People with dementia have ever-increasing trouble with changes of pace, changes in location, fatigue, groups of people, changes of time zone, and noise. In a familiar environment, there are many environmental cues that help a person with dementia to remain moored in reality. A favorite chair, a well-learned TV control, and a familiar floor plan are taken for granted.

Unfamiliar places, however, lack these well-known moorings and result in increased confusion, anxiety, and fear. Even places that once were familiar, such as a winter home, can seem new or alien, triggering fear or anger. Caregivers who are planning to travel need to plan trips carefully in advance, using both travel and healthcare professionals to determine the best possible methods to cause the least distress to your loved one. The following guidelines have been developed to assist you with travel planning.

After reading the guidelines, you might want to discuss them with either your physician or your local chapter of the Alzheimer's Association.

Using them can enhance the success of the trip.

What can be done in case of emergency?

Do you know of medical services in the areas you travel to?

Do you need to take special medications with you in case of agitation?

Having a plan can save hours of stress and panic.

What are the care receiver's limitations and strengths?

As a general rule, the more advanced the disease, the more difficult travel will be. For example, care receivers who are still relatively independent and care for themselves will have fewer problems with travel than someone who requires direction to bathe and change their clothing. Also, people with behavioral problems such as paranoia or delusions (missed perceptions, fears, or fixed false beliefs or thoughts) have a more difficult time even when intellectual skills are relatively good.

As a rule, someone who requires assistance with bathing, changing clothing, dressing, and toileting will have significant difficulty even with short, simple overnight trips. At time when it may be easier for retired people to visit adult children who work, it may be better to have the children visit you—even if it means paying for their travel.

Care receivers who exhibit any of the following behaviors should avoid overnight travel unless in an emergency:

Become physically or verbally aggressive
Missed perceptions, have paranoid thoughts, hallucinations, or delusions (for example, think people steal from them)
Become confused during or after social outings
Wake at night confused
Have poorly managed incontinence (or who require special assistance or equipment with feeding if public dining rooms must be used)
Have episodes where they do not recognize their caregiver
Yell, scream, or cry spontaneously
Resist or argue with their caregiver's directions
Wander or pace
Demand to leave social settings or restaurants early
Are easily frightened, confused or agitated
Are unable to communicate their needs to others
Have unstable medical conditions

Assess the caregiver's limitations

There are also caregiver-related issues to be considered. Caregivers should avoid traveling with their impaired person if they (the caregiver) have any of the following characteristics:

Become upset or can not manage well during a crisis
Are embarrassed when their loved one acts out or does something embarrassing
Have unstable or complicated health problems
Are embarrassed to go into an opposite sex restrooms to supervise their loved one
Are unable to manage in high stress situations or with little sleep
Insist on maintaining strict honesty and argue with their loved one about mistakes and missed perceptions
Are not able or willing to make significant adaptations during the trip—often at a moment's notice—to meet their loved one's changing needs, including canceling the travel mid-trip.
Don't think they want to take the trip but will do it for their loved one
Think there will be no change in their loved one's behavior during the trip
Are not willing to plan well in advance.
Resist seeking help as needed, thinking they can manage on their own.
Think that trips to familiar places (such as an adult child's home or cabin) will be 'just like it used to be because it's 'familiar and fun.'
While travel may be enjoyable, getting to your destination is generally not relaxing. The following are principles to consider when planning the trip:
The process of 'getting there' should be as short and simple as possible. Plan a trip that involves as few changes as possible.
Trips should be to a single destination, rather than a series of visits. For example, you would want to travel to a wedding and home, but not take three months stopping at friends' homes along the way.
Stick with the familiar. Vacation in ways your loved one was accustomed to before the onset of the disease.
Consider a shorter trip. Day or weekend trips may be a better alternative, particularly if you are unsure of your loved one's reaction to travel. If everything goes well, go for a longer visit.
If your loved one has not traveled in six months, schedule a 'trial' overnight stay nearby home to see if your loved one can still tolerate travel.
Gather necessary papers and documents, including insurance cards, passports, physician's phone number, medication refills, and the care receiver's medical record. Do not expect your loved one to carry these documents or tickets.
Rest periods should be built into the travel schedule.
Planning too many activities, such as meals in a restaurant, can lead to late night confusion or agitation.
Do not plan activities for the night you arrive.
Save travel for your loved one's best time of day.
Use services specifically designated for people with disabilities.
Spend as little time as possible in areas with large groups of more than 20 people, loud noises, or lots of activity (for example, airport gate areas). Avoid busy places and situations that will cause anxiety for your loved one.
Never expect the person with dementia to travel alone. Do not expect travel employees (flight attendants, gate personnel) to care for or supervise your loved one. Always have the care receiver carry identification.
Expect your loved one to become more confused, agitated, or behaviorally difficult during the trip. Assist with menus and choices.
Do not expect other members of a tour to volunteer or be agreeable if you need help with your loved one.

Advise hotels, airlines, tour operators, or people you are visiting that you are traveling with someone with memory impairment. Be specific about your safety concerns and special needs. If you are staying in a private home, guest home, or bed and breakfast, do not surprise your overnight host with your loved one's condition. Explain it fully, well in advance. Do not think they won't notice. Don't be upset if they feel they cannot handle the visit—especially if there are children in the home.

Never travel without a full set of reservations.
Always provide family members with an itinerary and call home regularly.
Make a list of the daily routine and special items you need to take with you.
Always have the person with memory loss identified, preferably with a bracelet your loved one cannot misplace.
Use good judgment when telling your loved one about the trip. Discussing it too far in advance may produce anxiety and agitation.
Be flexible. Have a contingency plan that allows you to leave early if your loved one becomes ill, agitated, or wants to go home.
Keep your sense of humor and laugh at all the things that happen. They will be part of a wonderful memory of your travels together.
If the trip is prolonged, develop a list of medical professionals and Alzheimer's Association chapters along your route.
Never leave your loved one alone or ask strangers to watch him/her. A person who does not know your loved one or the disease will not know how to react in a difficult situation.
Avoid traveling at peak travel seasons such as Thanksgiving and Christmas
Take medications with you to manage stomach upset, diarrhea, or other temporary problems caused by changes in food and water.
Know how to get help and who can help in countries where you do not speak the language.
Search the internet or check the Yellow Pages to see if there is a travel agent in your area specializing in planning trips for people with disabilities. If so, use the specialized service.

MEMORY MAKERS TRAVEL

Because life is about memories, no matter the destination, our travel agency offers a variety of travel experiences for all types of trips. plan a romantic getaway for two on a luxurious cruise, a girls-only adventure, a golf trip for the guys, or a group travel excursion. we have something to fit every budget and can help you create the most memorable trip for you and your loved ones..

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25+ Best Travel Memories Quotes to Inspire Your Wanderlust

I admit it, I love great travel memories quotes.

A great quote can capture a feeling or idea in a way that’s especially inspiring. It can stoke your wanderlust, and make you think about the world in a different way.

It’s a great privilege to be able to look back on my travels around the world, and reflect on how they’ve changed me, and changed my perspective on the world.

Travel has changed my perspective on the world, and it’s changed the heart of who I am. I want to preserve our travel memories , and be able to relax and reflect on our travels around the world, whether I’m looking at old photos, or going more upscale with custom canvas printing of our travel pictures.

The Best Travel Memories Quotes

Here they are, my favorite travel memories quotes and sayings.

“Because in the end, you won’t remember the time you spent working in an office or mowing your lawn. Climb that damn mountain.” ~ Jack Kerouac

“Travel isn’t always pretty. It isn’t always comfortable. Sometimes it hurts, it even breaks your heart. But that’s okay. The journey changes you; it should change you. It leaves marks on your memory, on your consciousness, on your heart, and on your body. You take something with you. Hopefully, you leave something good behind.” – Anthony Bourdain

“One of the best ways to make yourself happy in the present is to recall happy times from the past. Photos are a great memory-prompt, and because we tend to take photos of happy occasions, they weight our memories to the good.” – Gretchen Rubin

“To be human is to have a collection of memories that tells you who you are and how you got there.” – Rosecrans Baldwin

“The most beautiful things are not associated with money; they are memories and moments. If you don’t celebrate those, they can pass you by.” – Alek Wek

“I collect memories. I look for opportunities to try new things, go to new places, and meet new people all the time.” – Marcel Wanders

“Travel is more than the seeing of sights; it is a change that goes on, deep and permanent, in the ideas of living.” – Miriam Beard

“Remember that happiness is a way of travel – not a destination.” – Roy M. Goodman

“I have learned that if you must leave a place that you have lived in and loved and where all your yesteryears are buried deep, leave it any way except a slow way, leave it the fastest way you can. Never turn back and never believe that an hour you remember is a better hour because it is dead. Passed years seem safe ones, vanquished ones, while the future lives in a cloud, formidable from a distance.” – Beryl Markham, West with the Night

“I want to make memories all over the world.” – Unknown

“Own only what you can always carry with you: know languages, know countries, know people. Let your memory be your travel bag.” – Aleksandr Solzhenitsyn

“It is not the destination where you end up but the mishaps and memories you create along the way.” – Penelope Riley

“The past is a foreign country; they do things differently there.” – L.P. Hartley, The Go-Between

“We find ourselves after airplane doors close and wheels touch the heavens. We discover the maps to our hearts when we lose the maps to this world. Wander, and find home in the people you meet. Wander, and find home inside yourself.” – Tyler Knott Gregson

“If dreams are like movies, then memories are films about ghosts.” – Adam Duritz

“Is there anything, apart from a really good chocolate cream pie and receiving a large unexpected cheque in the post, to beat finding yourself at large in a foreign city on a fair spring evening, loafing along unfamiliar streets in the long shadows of a lazy sunset, pausing to gaze in shop windows or at some church or lovely square or tranquil stretch of quayside, hesitating at street corners to decide whether that cheerful and homy restaurant you will remember fondly for years is likely to lie down this street or that one? I just love it. I could spend my life arriving each evening in a new city.” – Bill Bryson

“Like all great travelers, I have seen more than I remember, and remember more than I have seen.” – Benjamin Disraeli

“I want to look at a map and be able to remember how I was transformed by the places I’ve been to, the things I’ve seen and the people I’ve met. I want to come home and realize that I have not come home whole but have left a piece of my heart in each place I have been. This, I think, is what is at the heart of adventure and this is why I plan on making my life one.” – Becca Martin

“What I like about photographs is that they capture a moment that’s gone forever, impossible to reproduce.” – Karl Lagerfeld

“Repetition doesn’t create memories. New experiences do.” – Brian Chesky

“One of my favorite vacation memories was the Thai foot massage and Internet access salons in Bangkok, followed up by my testing cellphone coverage while wading in Provincetown Harbor on Cape Cod.” – Kara Swisher

Old travel memories quotes

It’s easy to think of travel happening only in our time of airplanes, high speed trains, and

“Take only memories, leave only footprints.” – Chief Seattle

“Nothing is ever really lost to us as long as we remember it.” – L.M. Montgomery

“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” – most commonly attributed to Mark Twain, but this quote likely came from H. Jackson Brown

Mark Twain is probably one of the most quoted authors on the planet. Many clever and inspiring quotes did originate from Twain, but the quote above isn’t one. It’s commonly attributed to Twain, but it likely originated with H. Jackson Brown’s 1990 book, P.S. I Love You.

Family travel memories quotes

“The greatest legacy we can leave our children is happy memories.” – Og Mandino

“Summer will end soon enough, and childhood as well.” – George R.R. Martin

Love social media? These quotes are perfect if you’re looking for throwback travel memories quotes for Instagram!

If you’re looking for inspiration for your wanderlust, you should find the perfect quotation above!

Excellent inspirational quotes, especially, “Because in the end, you won’t remember the time you spent working in an office or mowing your lawn. Climb that damn mountain.” I also like, “No one on their death bed says I wish I worked more.” Not sure who said that one.

Nice quotes, reading through them I mentally had flashbacks to the places I’ve gone.

I love these travel memories quotes! They make me want to pack my bags and head out on a new adventure!

Make the Most of Memory Maker

Sharing is caring!

There are so many things to do and see at Walt Disney World! Trying to determine what to include in your travel package will vary based on what is most important to you. Everyone has their own vision of what their vacation will look like. Memory Maker is one add-on that guests often say is a must-have for their vacation. You will want to make sure it is a part of your package. This way you get the pre-arrival price and you are making the most of your Memory Maker purchase!

What is Memory Maker?

Memory Maker is a product that captures all of the photos and videos you have taken in the parks by Photopass photographers or while visiting attractions.
You can download all of these photos and videos.
One of the great perks of this add on though is that you can get a discount on the price if you book it in advance rather than purchasing after your trip.

How does Memory Maker work?

Whether your images and videos are captured by Photopass Photographers or on rides and attractions, they will all load to your My Disney Experience (MDE) account.

These images can be linked by either scanning the magic band or MDE app, connecting via Bluetooth or when a Photopass card is scanned. You can view your images through your My Disney Experience account.

If you have added Memory Maker to your package, you will see an option to activate now. Up until you activate, your images will show a watermark on them. Once you activate the memory maker, the water marks will be removed from all images.

The great thing about Memory Maker is that all of your photos and videos are linked to your account. Once you purchase the product Memory Maker, you will be able to download all of these images for the purchase price. You have the rights to print these photos and can share them immediately with your friends and family!

Magic Shots are Included

There are some fun and unique photos that only the Photopass Photographers can offer at the parks for you called Magic Shots! Photopass photographers may ask you to pose a certain way, make a face, show a specific emotion, or do something special for your photo. These photos may take a little longer to load to your account than others. They will have a little extra magic added to the image giving you some special photos from your vacation. Whether you see characters popping into your photos or you are holding on to a family member who may float away with a handful of balloons, these magic shots allow you some fun memory making photos as a part of your Memory Maker purchase!

Get all the news, tips, & tricks for your next Walt Disney World vacation!

Where are good photopass spots.

There are amazing spots in every park! When you stop for a photo, ask your Photopass Photographer which ones they recommend or if there is anything new. They will be the ones in-the-know after all! Here are some special ones that you won’t want to miss!

Super Zoom Magic Shots

These photos are taken with a powerful zoom lens that will capture multiple photos to create a short video of your family as it shows the biggest attractions in the parks all around you! Great news – there is one of these in each of the four parks!

Magic Kingdom – In front of the castle in the East Plaza Garden
Epcot – In front of Spaceship Earth just past the fountain
Hollywood Studios – In Galaxy’s Edge near First Order Cardo and across from the Milk Stand
Animal Kingdom – Just across from the Expedition Everest attraction at the Expedition Everest Base Camp, just past the amphitheater

Tiny World Magic Shots

These very fun images are taken with a 360 degree camera and will give you a different view of your family in the parks!

Animal Kingdom – This can be found near the Tree of Life at the exit of the It’s a Bug Life Show
Hollywood Studios – This one is located in Galaxy’s Edge
Epcot – You’ll see this photo spot in front of Spaceship Earth.

Lantern Photos

There are so many cool magic shots at Walt Disney World. I know you will love them all! The ones that I am most often asked about are photos with lanterns. Specifically, the lanterns from the movie Tangled. These special photo ops are available daily, weather permitting, in Fantasyland in Magic Kingdom.

Another option are fairy lantern photos! You can find fairy lantern photos found in the World Showcase at Epcot. These are often set up after dark near the garden entrance in the UK Pavilion or near the Twining Tea Cottage.

Bibbidi Bobbidi Boutique Princess Makeover

If you have booked a Bibbidi Bobbidi Boutique appointment, you will not have to worry about photos! There are Photopass Photographers on hand through out the entire Princess Makeover. They are ready to catch all the special moments as your child transforms into a prince or princess! All of these photos will be loaded to a card that you can scan right into your My Disney Experience account. These will all be available with your Memory Maker downloads.

Holidays, Parties, Seasonal Events and Festivals

There will be special magic shots and special props for every festival, after hours party, and holiday when visiting Walt Disney World! Watch for props and signs that can be added to your photos.

Disney Photopass Facebook Page

The Photopass team shares their newest photos on their Facebook page. You can follow along and if you click on an image, they will share the location of that special magic shot. This is a great way to check and see what the newest photos are that are available prior to your trip!

Why You Should Purchase Memory Maker

Your Memory Maker purchase is an opportunity to capture a lot of the memories from your vacation on film. You can then share this content on social media, put them in an album or scrapbook, or frame them! Your options are endless. For years to come, you’ll be able to look back on these images and videos. What better way to remember all of the magical moments you enjoyed together?

Interested in booking your next memory making vacation? Visit this link for your very own no obligation quote. I would love to partner with you in planning your next trip!

Request a Quote

Request a FREE, no-obligation quote. Our services are provided FREE of charge. You won’t pay more when you book with us. Start planning your vacation today!

Published by Juanita

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5 Tips for Writing about Travel Memories

by Laura Hedgecock | Jun 7, 2013 | How-to , Writing and Sharing Memories | 1 comment

Preserving Travel Memories

I don’t have access to my mother’s travel memories, but I have her journals.

Writing about travel adventures and memories doesn’t have to take place during travel. Although having a journal or extensive travel notes is an advantage in sparking recall, it can be fun to reminisce about your trips years—even decades—later.

With or without meticulous travel notes, the following tips will prompt your recall and help you put your memories in writing.

Describe the setting:

When you’re writing about travel, be sure to include the basics facts of the trip—your destination, your route, and your reason for traveling. Remember, the Internet is your friend. A quick map search will often refresh your memory.

Describe your fellow travelers, so your readers can visualize them. (Include pictures if you can.) When I let my family members read my Africa travel journal, it annoyed them that I only referred to our Tanzanian guide as “David.” They wanted to know his age, his race, and if he spoke with an accent.

Historic Backdrop

Remind readers of any historical or political significance of your trip’s timing. For instance, travel to Berlin in the early 80’s was quite different from travel in 1989 or 1990, and definitely different from today. Particularly if you saw history unfold, write about it.

You don’t want to leave a calorie journal and list everything and every time you ate, but food is often an integral part of our travel experiences, and definitely worth a mention when you’re writing about travel. Include pictures—if you don’t have your own, you can find stock photos at stock.xhng or rgbstock . An additional benefit: thinking back on the food you ate, smelled, or gagged at the thought of eating will also help stimulate other memories.

When writing about travel memories, keep in mind you don’t have to detail an entire trip, at least not at one time. Telling anecdotes is a great way to “show—don’t tell” the vibes of your travel destination. Was there a small episode that epitomizes the tone of the trip? The feel of the city? What adventures did you have? What surprised you?

Include quotes from fellow travelers or local people in your anecdotes. Not only do quotes often provide great punch-lines, they convey the personalities involved.

This picture might explain why you took a taxi to dinner.

How did your trip affect you personally? Was constant diarrhea, aching feet, or sunburn a subtext? Sometimes these mishaps lead to great anecdotes. One especially fond memory I have is of my dad and I using our Strasbourg, Germany hotel’s bidets to soak our aching feet.

I may have mentioned this before: Use them! (Related posts: Captioning the past: How to Use Captions to Tell Stories and, if you’re writing about travel memories that took place quite a few years ago, Where to find historical images to illustrate your stories .)

If you haven’t yet taken the trip:

Before you go, pick up a notebook to use to record your notes and memories. It should be small enough to keep in your pack or bag, so you can pull it out and write during flights, bus-rides, and down times.
Don’t wait until bedtime to write. Make notes in your journal during the day or those down times mentioned above.
Save maps and mementos.
If you have any artistic ability, draw illustrations. It’s fun (I hear, I’m limited to stick figures) and is truly a treasure to share later.
Read and heed Amanda Kendle’s advice in “ How to Write a Travel Journal That’s Worth Reading ” about weighing your words.

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Revealed: the trendiest 2024 summer travel destinations

Here’s where people are looking to travel, according to Google

If you’re dreaming of a big summer getaway, now’s the time to start planning. Not sure yet where you want to go? Google Flights has some inspiration for you with the release of its list of the top summer travel destinations for 2024.

The most popular destinations searched for by U.S.-based travelers are what you might expect: London, Paris, Tokyo, Rome, and New York, respectively, make up the top five. Cancun dropped to number six after placing third last year, followed by Orlando, Las Vegas, Seattle, and Athens, Greece. Other U.S. cities like Boston, Honolulu, Miami, Los Angeles, and Denver made the top 20, while Chicago and San Francisco failed to make the list this year.

Google Flights also provides more refined insights on top destinations for couples, families and solo travelers—all of which are giving Turks and Caicos love. Couples are looking to head to Turks and Caicos, the Poconos, the Maldives, Cancun and Gatlinburg. Turks and Caicos also topped the list for families, followed by Myrtle Beach, Jamaica, Cancun and Aruba. Solo travel continues to gain popularity, and Google Flight data reveals that solo travelers are eyeing trips to the likes of Bali, Japan, Acadia National Park in Maine, Turks and Caicos and Costa Rica.

Gerrish Lopez Contributor, New Orleans

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Memory and forgetfulness in tourism crisis research

Associated data.

Even though academic attention has been paid on the tourism-memory nexus, the concept of forgetfulness in tourism has been largely overlooked and remains unexplored. The aim of this research note is to introduce the concept of forgetfulness alongside memory within tourism scholarship to discuss the way in which it may be integrated with future research. In so doing, the discussion focused on a tourist crisis context as tourists’ post-crisis behaviour often reflects forgetfulness as evidenced by their travel resumption patterns. Overall, by linking the concepts of forgetfulness and tourism, this research note contributes to knowledge advancement on tourism crises by shifting attention away from risk perceptions towards an understanding of the cognitive and emotional processes influencing tourist behaviour. The research note also illuminates understanding of how crises are forgotten; hence, contributes to the improvement of crisis management strategies. The research note concludes by proposing an agenda for future research.

“Memory only becomes interesting through its struggle with forgetfulness” Adrian Forty

1. Introduction

The emergence of the Covid-19 pandemic, which brought international travel at a standstill, exemplifies the vulnerability of the tourism industry to crises. Indeed, disasters and crises of all types have long-lasting effects on travel patterns, tourist demand and destination image (e.g. Chew & Jahari, 2014 ; Cró & Martins, 2017 ; Rittichainuwat & Chakraborty, 2009 ; Rossello et al., 2020 ), highlighting the importance of resilience-based crisis management strategies ( Paraskevas & Quek, 2019 ). Specifically, extant literature acknowledges that tourists’ risk perceptions and attitudes towards destinations are greatly impacted by a crisis, leading to a change of travel plans by avoiding visitation to a particular destination or travelling altogether ( Lutz & Lutz, 2020 ). In this context, some tourist segments have been recognised as exhibiting less sensitivity to external risks or even resistance to crises ( Hajibaba et al., 2015 ).

Despite the immediate and adverse effects of crises on tourism, in most cases a destination will recover as people's needs, desire and motive to travel makes the memory effect of the crisis not permanent ( Seabra et al., 2020 ), particularly when crisis management strategies are in place ( Alonso-Almeida & Bremser, 2013 ). Indeed, pertinent studies show that tourists and unaffected tourism suppliers forget about the crisis as time passes (e.g. Rittichainuwat, 2013 ). Nonetheless, the concept of crisis forgetfulness remains underdeveloped and largely unexplored in tourism research. While memory was previously examined in terms of post-travel purchase intentions ( Yin et al., 2017 ), destination loyalty ( Agapito et al., 2017 ), tourist experiences ( Ballantyne et al., 2011 ) and post-crisis tourist demand ( Gil-Alana, 2005 ; Lanouar & Goaied, 2019 ), the interface between tourism and memory's antipode – forgetfulness – is yet to receive academic attention especially within the context of tourism crises.

Following calls for the theoretical advancement of crisis management literature ( Pennington-Gray, 2018 ), this research note aims to invite tourism scholars to consider forgetfulness in tourism crisis examinations. In so doing, the paper introduces the concept of forgetfulness alongside memory within tourism scholarship to discuss the way in which it may be integrated with future research to enhance understanding of tourists’ post-crisis behaviour. Hence, this paper offers important implications to both theory and practice. First, by linking the concepts of forgetfulness and tourism and proposing an agenda for future research, this research note may contribute to knowledge advancement on tourism crises by shifting attention away from risk perceptions towards an understanding of the cognitive and emotional processes influencing tourist behaviour. Second, the research note may be of practical value to destination planners and industry practitioners as, by illuminating understanding of how crises are forgotten, the effectiveness of crisis management strategies may be improved.

2. Theoretical background

The concepts of memory and forgetfulness are inextricably linked. Perhaps, the memory-forgetfulness nexus is best described in Greek Mythology wherein reference to memory ( Mnemosyne ) and forgetfulness ( Lethe ) is made. Specifically, Mnemosyne and Lethe represented two parallel rivers in the underworld of Hades as well as the personification of the goddesses of ‘memory’ and ‘oblivion’ respectively. While the souls of the dead were required to drink from the waters of Lethe to forget their earthly life before being reincarnated, initiates were encouraged to drink from its counterpart Mnemosyne to stop the transgression of the soul as they would remember everything and achieve omniscience. Memory and forgetfulness represent, thus, two opposite yet inextricably linked concepts. Evidently, in order to understand the relationship between forgetfulness and tourism, it is first necessary to comprehend how memory is formed and what causes it to be forgotten.

Memory refers to an assemblage of mental representations of past experiences and is, as such, a dynamic entity that has the potential to manifest behaviourally the effects of prior experience ( Wixted, 1998 ). Cognitive psychologists identify three phases of memory: sensory, short-term and long-term memory with information processing occurring eventually through all the three stages as information is encoded, stored and retrieved if and when needed ( Atkinson & Shiffrin, 1968 ). Sensory memory enables people to retain impressions of sensory information and, although pieces of this information may be retrieved by short-term memory for further process, sensory memory is not involved in higher cognitive functions as it is not consciously controlled. Short-term memory can hold a few items of information and lasts only for a few seconds whereas long-term memory has a large storage capacity and may include information acquired over a long period of time. Hence, the two types of memory differ in duration and capacity ( Cowan, 2008 ); while in short-term memory information is stored sequentially, in long-term memory it is stored and retrieved by association. Thus, as long-term memory represents a key aspect of human learning that guides behaviour ( Friedman et al., 2018 ), it is often regarded as the most important phase by psychologists.

Long-term memory is categorised into ‘explicit memory’ which is intentionally and consciously recalled and ‘implicit memory’, referring to a sub-conscious memory that affects behaviour ( Brewer & Pani, 1983 ). There is also ‘procedural memory’, a type of implicit memory mostly concerned with the performance of specific tasks, and ‘declarative memory’ which represents a sub-set of explicit memory, referring to facts and events that are consciously recalled ( Eichenbaum, 1997 ). Generally, explicit memory tends to receive great attention in psychology as it deals with the knowledge and experiences of a person that can be consciously remembered ( Stangor & Walinga, 2014 ). Declarative memory is further divided into ‘episodic’ and ‘semantic’ memory; while the first deals with specific experiences and events in a person's life, the second refers to the storage of general factual knowledge independent of personal experience. Therefore, it may be argued that in a crisis situation, it is declarative memory that matters with episodic memory being recalled in case of a personal experience with the crisis and semantic memory being evoked when an individual has heard of a crisis but not necessarily experienced it.

The opposite of memory is forgetfulness and occurs when there is a loss or modification of the information encoded and stored in a person's memory. While forgetfulness is often attributed to ageing or physical injury, it most often arises due to psychological causes. Building on the work of Hermann Ebbinghaus, memory loss is explained by trace decay theory which identifies time as a main cause for memories fading ( Brown, 1958 ). Likewise, interference theory suggests that forgetting emerges as a result of old and new memories interfering with each other ( Postman, 1963 ), particularly in cases of similar events occurring. Forgetfulness has also been attributed to ineffective encoding as people often process information that does not develop into long-term memory ( Nickerson & Adams, 1979 ). Moreover, in what is known as cue-dependent forgetting or retrieval failure, individuals often fail to retrieve information in the absence of cues associated with the memory ( Tulving, 1974 ). Such cues include: a) the emotional state of a person during encoding which, if relived, may evoke a memory, b) semantic cues that link a memory with another memory and c) context-specific cues related to the environment and/or situation. Additionally, forgetfulness may arise in the form of repression due to an effort to forget a traumatic experience ( Becker-Blease et al., 2011 ). While much pertinent discussion on forgetfulness relies on individual perspectives, collective forgetting has also been noted as a process of (re)shaping collective memory and identity ( Harrison, 2013 ), mostly observed in emotionally loaded situations (i.e. difficult heritage) wherein ‘public silence’ ( Stone & Hirst, 2014 ) often exists.

In the event of crises, tourists face various options; they either cancel or postpone the trip, visit an alternative destination instead or travel to the destination regardless. While the effects of a crisis on the cancellation or alternation of a trip are well-documented, there is less research on the decision of tourists to continue or resume travelling once conditions allow so. Travel resumption behaviour post-crisis is acknowledged in most studies as indicative of the return to normalcy and a sign of destination recovery (e.g. Seabra et al., 2020 ). Generally speaking, travel resumption has been argued to emerge as a result of resistance to change or willingness to undertake the associated risk ( Hajibaba et al., 2015 ). Also, tourists may resume travel as a means of solidarity to show support to the affected destination ( Beirman, 2003 ). More frequently though, travel will recommence when adequate time has passed from the occurrence of the crisis, leading to tourists to forget about it ( Rittichainuwat, 2013 ). It is to this point that this research note now turns in an attempt to encourage the examination of forgetfulness and tourism in crisis contexts.

3. Discussion and further research

Drawing from cognitive psychology, it appears that the passage of time increases the likelihood of tourists forgetting about the crisis and resuming travel, particularly when effects are indirect. This likelihood is reinforced by tourists’ needs, desire and motive to travel despite the presence of emotional factors ( Farmaki et al., 2019 ) such as in the case of visiting family and friends ( Zenker & Kock, 2020 ). Similarly, the longer the time interval the more likely it is that other events, either internal or external to the tourist, will interfere with the memory of the crisis causing it to gradually fade. In any case, interference is more probable when events similar to the crisis (i.e. other similar crises) take place whereas the higher the frequency and severity of the interfering events ( Chew & Jahari, 2014 ), the greater the forgetfulness probability. Tourists may also achieve crisis forgetfulness when they fail to retrieve memories related to a crisis, a possibility when associated cues pertinent to the tourist or the crisis context are absent or when there is no prior experience of the affected destination. Likewise, tourists are more prone to forget a crisis when they have initially failed to store relevant information about it; this may happen if they become aware of the crisis from non-personal information sources (i.e. media), if the destination and travel intermediaries are responsive to crisis management ( De Sausmarez, 2013 ) and/or if tourists remain largely unaffected by its effects (e.g. pre-booking stage). Last, crisis forgetfulness may occur willingly as a resistance-to-crisis mechanism by tourists who are personally impacted by the traumatic effects of a crisis and try to suppress the memory of it by continuing travel to acquire new positive experiences.

The link between forgetfulness and tourism is illustrated diagrammatically in Fig. 1 . Specifically, the various causes of forgetfulness as shaped by numerous influencing factors (e.g. frequency of crises) lead to semantic or episodic memory to fade depending on whether the influence from the crisis is personal and direct or impersonal and indirect. As such, forgetfulness drives travel which may evolve either as: a) compliance mechanism predisposing tourists to travel to satisfy their hedonic needs or b) defence mechanism to deal with the traumatic experience of a crisis.

The tourism forgetfulness nexus.

Based on the above discussion, future research avenues are proposed. First, tourism crisis research should consider the emotional and cognitive impacts of crises on tourists beyond risk perception theorising. Such acknowledgement should be shared by destination planners who need to adapt their marketing campaigns and destination branding efforts in acknowledgement of the needs and motives of various tourist segments including risk-sensitive and risk-taking travellers; thereby, identifying those segments that may be more appropriate for recovering destinations such as domestic tourists ( Kock et al., 2019 ). Second, given the complexity characterising post-crisis travel behaviour, studies could look beyond travel resumption behaviour into travel group composition, group size and expenditure data whilst employing appropriate theories for revealing non-linear relations ( Zenker & Kock, 2020 ).

In addition, although this note centred discussion of the forgetfulness-tourism nexus within a crisis context, insights may be offered to other subject areas including destination marketing, tourist experiences and the tourist activity itself as a means of forgetting. Hence, future research could delve into the causes and outcomes of forgetfulness within a general tourism context. In particular, travel as a means of forgetting should be empirically examined from a mental and experiential perspective. Likewise, considering the contextual nature of crises and the subsequent different levels of negative effects on destinations and tourist behaviour, future research could also examine crisis forgetfulness in relation to sustainable tourism development issues (i.e. economic, socio-cultural, environmental) both short-term and long-term. Indeed, scholars have highlighted the opportunities emerging from the Covid-19 pandemic for escaping the unsustainable global tourism path ( Ioannides and Gyimothi, 2020 ). Last, by integrating forgetfulness and tourism, this research note may inform examinations of post-crisis experiences of stakeholders beyond tourists such as the local community and industry practitioners. For example, the potential biases of locals against tourists after a crisis may be examined ( Qiu et al., 2020 ). Similarly, the practices and viewpoints of industry stakeholders are worthy of investigation as their behaviours post-crisis may inhibit the sustainability efforts of destinations.

Notwithstanding, this research note is not without limitations. The discussion focused on the concept of forgetfulness in tourism crisis and, as such, potentially diminished the important influence that other travel motives may play in travel resumption. For instance, travelling post-disaster for dark tourism (e.g. Tucker et al., 2017 ) often reinforced by dark place marketing ( Medway & Warnaby, 2008 ) is acknowledged in the literature as a travel motive. Likewise, empathy and the charitable behaviours of tourists might reinforce travel post-crisis ( Zenker & Kock, 2020 ). As such, the conclusions drawn in this research note should be treated with caution by researchers and in acknowledgement that other factors (i.e. destination recovery activities and policies) need be considered as foci in future tourism crisis investigations.

Impact statement

This research note sets out to examine the concept of forgetfulness in tourism, drawing from the tourism crisis context. As such, the study contributes both theoretically and practically in numerous ways. First, it draws from cognitive psychology to underpin the discussion of the tourism-forgetfulness nexus which has not been previously examined. Secondly, it responds to calls for the theoretical advancement of crisis management literature as by enacting the concept of forgetfulness within tourism scholarship, it enhances understanding of tourists’ behaviour post-crisis. Thirdly, it offers a tourism-forgetfulness nexus framework which may be used as a steppingstone for further research on the concepts of memory and forgetfulness in tourism, beyond the crisis context including destination marketing, tourist behaviour and experiences. As such, the note may be of practical value to destination planners and industry practitioners leading to improved crisis management approaches.

Credit author statement

Anna Farmaki: Conceptualization; Investigation; Visualization; Roles/Writing - original draft; Writing - review & editing.

Declaration of competing interest

Acknowledgments.

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Anna Farmaki is Assistant Professor at the School of Management and Economics of the Cyprus University of Technology. Her research interests lie in the areas of tourism planning and development and tourist behaviour.

Appendix A Supplementary data to this article can be found online at https://doi.org/10.1016/j.tourman.2020.104210 .

Appendix A. Supplementary data

The following is the Supplementary data to this article:

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Buses and minibuses in a parking lot. The sky is dark blue, and a few stars are visible.

Aurora Tourism in Iceland: You Can Seek, but You May Not Find

The country markets itself as a destination to see the northern lights — especially this year, which is a peak time for solar activity. But they can be elusive, as one writer recently found.

In Reykjavík, Iceland, aurora borealis tourism is a booming business. Hopeful tourists board buses to head out into the night in search of the northern lights. Credit... Sigga Ella for The New York Times

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By Amelia Nierenberg

Amelia Nierenberg spent four nights searching for the northern lights in Iceland.

March 25, 2024

From the outside, it may seem like the northern lights dance across Iceland’s skies each night. On Icelandair ads, planes fly across shimmering curtains in the sky. On social media, travelers gaze at the green bands above them . The lights are even on some recycling bins in Reykjavík, the capital: “Keep Iceland Clean.”

In the past decade or so, an aurora borealis industrial complex has boomed in Iceland. Many rent a car and go out on their own, but there are northern lights big bus tours and northern lights minibus tours and northern lights Super Jeep tours . There are private guides and boat cruises . There’s an observatory base camp . There’s even a museum .

Tourists line up outside a red minibus in the twilight. Behind them, there is a light green statue that is illuminated.

But the lights can be elusive.

“Tourists sometimes expect, like, ‘At what time do you turn them on?’” said Björn Saevar Einarsson, a forecaster at Iceland’s meteorological office , chuckling. “Like we have a switch in the back room.”

This year, the letdowns are especially intense.

The northern lights, which are also called the aurora borealis, are most visible when there are solar flares, which are big eruptions on the sun that send charged particles toward Earth. This year, the sun is approaching the peak of its 11-year cycle of activity , which some assume means that the displays could peak, too.

But the enhanced solar activity doesn’t necessarily mean the northern lights will be brighter or more frequent, scientists wearily explain. Instead, they mostly mean that the lights can be seen farther south than usual: In recent months, they have been visible in Arizona , Missouri and southern England .

That doesn’t mean much for Iceland.

In fact, Icelanders and scientists said, this winter is nothing special. Sometimes, the lights are there. Sometimes, they aren’t. Just like always.

Hunting the lights

But nothing special, with the northern lights, is still very special. And so tourists keep coming .

Last month, I joined the fray. For four nights, I looked for telltale sky shimmers in and around Reykjavík.

I booked my tickets riding high — this was the best year yet, right? But as I learned more, and as my flight neared, my hopes ebbed. Scientists and tour leaders gently told me that the skies were cloudy and the solar activity seemed quiet.

“Just to let you know the forecast doesn’t look too good” Inga Dís Richter, the chief commercial officer at Icelandia , a tourism agency, wrote in an email two days before I planned to take a minibus trip with Reykjavik Excursions , one of its tour operators.

“But,” she added, “this can change.”

To find the lights, guides and travelers often rely on aurora forecasts, which overlay cloud cover and solar activity. They check them constantly, like a bride with an outdoor wedding in mid-April.

Some of the forecasts are free, like the aurora forecast run by Iceland’s meteorological office or Iceland at Night , which includes space weather. (Some are not — Aurora Forecast , which costs $12.99 a year, sends alerts.) Many people also turn to Facebook pages , where enthusiasts hungrily swap sightings.

Luck, though, is everything.

“There’s only one thing less predictable with the northern lights, and that’s the Arctic weather,” said John Mason, a global expert on the northern lights. “An aurora forecast is barely worth the paper that it’s written on.”

The guides work hard to explain the science, and set expectations. Most companies offer a free rebooking option if the lights do not show.

On my first night of aurora stalking, despite Ms. Richter’s warnings, I joined an expectant group on the Reykjavík Excursions minibus. For $88, I got a seat on the 19-person bus, which left the city’s central bus station at 9:30 p.m.

Over the next three to four hours, we would drive through the Icelandic night together. I’d either see something astonishing with these strangers — the sky, banded with light — or shiver with them shoulder-to-shoulder, awkward in the cold.

As we pulled onto the road, Gudjon Gunnarsson, the guide, set the mood early. “We are going hunting for the lights,” he said, emphasizing the word “hunting,” “similar to going out fishing in a lake.”

He drove for about 45 minutes, letting Reykjavík’s glow fade behind us. The city has about 140,000 people, and no real skyscrapers, so there’s limited light pollution. Although the northern lights can appear over the city, it’s best to see them in total darkness.

Then he paused and consulted with another guide.

“It is too cloudy here,” he told his flock. “So we will keep driving.”

But as we kept driving, clouds turned to a dense fog, so thick that the moon all but disappeared.

Mr. Gunnarsson turned off the main highway about an hour after we left Reykjavík. He parked in a parking lot. Or maybe it was a side street? The darkness was so deep that I could only make out the moonlight on the ocean, and only then after my eyes adjusted.

We disembarked and stood dutifully beside him, staring up at the sky. Then, one woman pointed toward Reykjavík. Were those the lights? (No. That was light pollution.)

Christof Reinhard, 65, who owns a medical laser company and was visiting with his family from Paris, mused that our search was a little bit like a safari. Sure, the desert is amazing, but it’s much better with lions. Or, maybe, was this more like a whale watch?

“Instead of a boat,” he said, “you have a bus.”

Mr. Gunnarsson watched the group stomp their feet and bend into the wind. Fifteen minutes. Then, half an hour. The clouds hung thick above. “There’s nothing happening here, as you can see,” he finally said to relieved chuckles. “It’s one of those nights where you just have to give up.”

Tourists can get mad, Mr. Gunnarsson and other guides said. It’s rare, but it does happen.

“It’s the trip that has our worst reviews,” said Eric Larimer, the digital marketing manager for Gray Line Iceland , a day tour and airport transport company.

A wake-up call for the aurora

For some, the joy is in the search, even if there is no find. A few focus on astronomy, often opting to stay at Hotel Rangá , which is just off the main ring road (Route 1) near Iceland’s south coast.

The hotel looks unassuming — low-slung and wooden — but it’s one of the most famous in Iceland. (The Kardashians stayed there . So did the Real Housewives of Orange County .) A standard room costs more than $300, depending on the season.

But Rangá doesn’t just cater to celebrities. It also draws astronomy buffs, enticed by its “aurora wake-up call” service and its observatory, which has state-of-the-art telescopes.

“One thing is to sell them,” said Fridrik Pálsson, the hotel’s owner, speaking of the northern lights. “Another thing is to deliver them.”

About 20 years ago, before the northern lights industry took off, he delegated the night security guard to monitor the sky. The guard pokes his head out every few minutes to look for the telltale flicker. If he sees the lights, he alerts the guests.

The service aims to address one of the main issues with hunting for the northern lights: They are usually only visible on winter nights, when it is very cold, very windy and very late.

“To be a good northern lights observer, you need the constitution of an insomniac polar bear,” Dr. Mason said.

My room phone, alas, stayed silent. But I did dream about the lights — great Wonka colors swirling, strangely, behind the Chrysler Building.

Mr. Pálsson built the observatory, too. Even if the lights didn’t show up, he figured, the stars are still magnificent — and, for city dwellers, also rare. The hotel contracts astronomers to work the telescopes and explain the stars to guests.On my second night in Iceland, as twilight slipped below happy-hour skies, I crunched across the snow to the observatory with Saevar Helgi Bragason, an Icelandic science communicator who leads the astronomy program.

He bent into a toddler-size telescope, focusing it on the moon’s craters. They looked clearer than the hotel, just a short walk away. It was too early for the lights, he said. And that evening seemed too cloudy (on Earth) and too quiet (on the sun).

Mr. Bragason joked that the lights can get in his way — they create a mist over the stars he really wants to see. But tourists often come specifically to see them. And sometimes, he said, as they wait impatiently, they can miss the real wonder.

“You’re left with these beautiful skies above you,” he said. “Basically, literally, another universe opens up.”

Creating a lights season

Hotel Rangá was a pioneer in Iceland’s northern lights tourism industry: About two decades ago, people came to Iceland for the long summer days, and left as daylight slipped farther south.

“I found it rather stupid in the beginning,” admitted Mr. Pálsson, the owner of Rangá, speaking of northern lights tourism.

But spreading tourism throughout the year made sense. Partly, that was an environmental concern. The tourists would crowd the country’s extraordinary natural sites over just a few months. It was also economic. When the visitors left Iceland, tourism jobs would ebb with the sunlight.

So the northern lights, which are reliably visible from September to March, became the backbone of the country’s winter branding, said Sveinn Birkir Björnsson, the marketing and communications director at Business Iceland , which promotes the country.

“To be able to sell this product of cold and darkness, you have to have something to offer,” he said.

Now, even though June, July and August are the busiest months, tourism has evened out over the seasons. In 2023, there were about 1.1 million international visitors to Iceland during the aurora months, based on departures from Keflavík Airport, according to data from Iceland’s tourist board . From April to August, there were about 1.1 million, too.

About a decade earlier , when tourism overall to Iceland was lower, there were about 336,000 departures from the main airport in colder months, and about 446,000 in the spring and summer.

The winter travelers are drawn by the lights — and the hot springs, glaciers and icy waterfalls. It’s also cheaper than the summer season.

Some try to visit volcanoes , but the country recently warned tourists to avoid the lava flows — Iceland is living in an unusually active period of seismic activity . In January, lava flowed into a small town and last week a volcano erupted with just 40 minutes’ notice near the Blue Lagoon thermal springs, one of the country’s biggest attractions.

The final attempts

Near midnight on my last night, a Sunday, I drove to the Grótta Lighthouse , a popular spot on the outskirts of Reykjavík.

A few die-hard experts had warned me off — many tourists go there because it’s darker than most of Reykjavík, but then don’t think to turn off their headlights. It was also raining, greatly diminishing my chances of seeing the lights.

But I only had three hours before I had to leave to make my predawn flight. I felt a little desperate, a little dazed. I parked, and approached two people who were sitting in the rain on a wet wall, looking at the water in the darkness. I climbed over seaweed, and introduced myself. What would it mean to them, I asked, if the lights suddenly appeared?

“It’d be a little bit like the cherry on top,” said Catherine Norburn, 29, who was visiting from England.

She and her husband were set to fly out the next morning. They had not yet seen the lights.

“We don’t have high hopes,” said her husband, Reece Norburn, 29, “but it’s now or never.”

We didn’t see the lights. And I didn’t see them later, even after pulling off the highway halfway between Reykjavík and the airport at 3:30 a.m., half convinced by a shimmery cloud.

But I did spend more time looking up at the sky. And it’s a marvel.

In New York City, where I live, the night sky blooms orange-mauve. In Iceland, the nighttime darkness is just that — darkness. Clouds roll, breaking the deep blue. Stars actually shine. Northern lights or no northern lights, it was still cosmically beautiful.

Amelia Nierenberg writes the Asia Pacific Morning Briefing , a global newsletter. More about Amelia Nierenberg

Open Up Your World

Considering a trip, or just some armchair traveling here are some ideas..

Italy : Spend 36 hours in Florence , seeking out its lesser-known pockets.

Southern California : Skip the freeways to explore the back roads between Los Angeles and Los Olivos , a 100-mile route that meanders through mountains, canyons and star-studded enclaves.

Mongolia : Some young people, searching for less curated travel experiences, are flocking to the open spaces of this East Asian nation .

Romania : Timisoara may be the most noteworthy city you’ve probably never heard of , offering just enough for visitors to fill two or three days.

India: A writer fulfilled a lifelong dream of visiting Darjeeling, in the Himalayan foothills , taking in the tea gardens and riding a train through the hills.

52 Places: Why do we travel? For food, culture, adventure, natural beauty? Our 2024 list has all those elements, and more .

These Are Going to Be the Most Popular Travel Destinations in 2024

A lready thinking about where you want to travel in 2024 ? If you’re hoping to hit the hottest travel destinations of the year, Expedia Group is here to help. The one-stop travel site—alongside Hotels.com and VRBO—just released Unpack '24 , a travel trends analysis for the coming year. In addition to detailing the projected top 10 most popular international destinations of 2024, the site also revealed 10 “dupes” for travelers looking to perhaps spend a bit less, as well as those hoping to be surrounded by fewer fellow tourists. Additionally, they revealed 10 affordable cities where the world’s biggest musical acts are set to perform, as well as where to travel if you live a sober lifestyle.

“At Expedia Group, we have extensive first-party travel data that we use to enhance and curate experiences for our travelers across Expedia, Hotels.com, and Vrbo,” Jon Gieselman, president of Expedia Brands, says in the report. “These insights shape our travel forecasts, revealed in Unpack '24, enabling our travelers to be the first to discover and book the most desired trips before they become well-beaten paths.”

Ready to ignite your travel bug? Ahead, discover the most popular travel destinations of 2024.

The Top 10 Travel Destinations of 2024

Expedia Group predicts that travelers are most likely to jet set to destinations popularized in fan-favorite TV shows and movies. According to the report, “More than half of travelers say they’ve researched or booked a trip to a destination after seeing it on a TV show or in a movie. In fact, travelers say TV shows influence their travel decisions more than Instagram, TikTok, and podcasts.” With that in mind, they reveal that the top 10 travel destinations of 2024 are as follows:

Thailand - Featured in White Lotus , Season 3—which has sadly been pushed to premiere in 2025
Romania - Featured in Wednesday , Season 2—which has not yet set a release date
Malta - As seen in Gladiator 2 , which is set to premiere on November 22, 2024
Paris - As seen in Emily in Paris
Scottish Highlands - Featured in Outlander
London, Bath, and Windsor, U.K. - As seen in Bridgerton and The Crown
South Korea - Featured in Squid Game —the Season 2 release date has yet to be announced
Florida Keys - As seen in the series Bad Monkey
Australia - Featured in Baz Luhrmann’s Faraway Downs series, as well as the film Furiosa , which is set to premiere on May 24, 2024
Greece - as seen in the films Argylle (set to release in 2024) and My Big Fat Greek Wedding 3

The Top 10 Travel Destination Dupes

Dupes have long been lauded in the beauty and fashion categories, and now the concept is making its way to travel. “1 in 3 of those polled say they’ve booked a dupe,” the report reveals. “But what do these less obvious alternatives offer besides potential savings? They’re often less crowded, tend to be a little unexpected, and can be every bit as delightful as the tried-and-true destinations.”

Intrigued by the idea of booking a stellar vacation for a fraction of the price? Check out Expedia Group’s Top 10 Travel Destination Dupes, below, which are listed as the original destination of inspiration and the dupe that mirrors it.

Seoul —> Taipei
Bangkok —> Pattaya
Santorini —> Paros
Saint Martin —> Curaçao
Sydney —> Perth
London —> Liverpool
Lisbon —> Palermo
Geneva —> Québec City
Zermatt —> Sapporo
Nashville —> Memphis

The Top 10 Tour-Inspired Travel Destinations

Music lovers, this one’s for you! As you well know, traveling to see your favorite artists live is expensive, to say the least. With this in mind, Expedia set out to find the most affordable destinations where the world’s most famous pop and rock stars are set to take the stage in 2024.

Through their research, in which they analyzed the average daily rates of tour locations, they found the top 10 most affordable cities (less than $150/night on average) where travelers can witness the likes of Taylor Swift, Olivia Rodrigo, Coldplay, Metallica, Madonna, and more. They are as follows:

Kuala Lumpur, Malaysia - $91
Edmonton, Canada - $108
Mexico City, Mexico - $119
Warsaw, Poland - $119
Birmingham, U.K. - $127
Houston, Texas - $130
Antwerp, Belgium - $140
Tokyo, Japan - $147
Perth, Australia - $148
Detroit, Michigan - $149

For more research-backed travel trends, be sure to check out Expedia’s full Unpack ‘24 Trend Report .

Discover destinations all over the world inspired by TV and movie sets, music tours, lifestyle trends, and more.

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Sweepstakes

These Are the Most Popular Summer Travel Destinations, According to Google

Google shares a little peek into where people are looking to travel this summer.

Circle Creative Studio/Getty Images

Travelers are just chuffed with London this summer, and are planning to head there in droves.

That’s according to Google, which named the city in the United Kingdom the most popular destination for summer 2024 . The list reflects searches in the United States on Google Flights for travel from June 1 to Aug. 31, the company shared with Travel + Leisure .

London was followed by its neighbor to the south, Paris, which is always a good idea, of course. The European cities were then followed by Tokyo, which jumped up to the No. 3 spot on the list this year after placing just eighth in 2023.

Trips to Rome and New York rounded out the top five spots on the list of popular summer destinations.

Cancun , typically a perennial favorite, dropped to No. 6 on the list this year after placing second in 2023.

Travelers are also searching for trips to the dreamy beaches of Bali, which came in as the top spot for solo travel, followed by searches for solo trips to Japan, Maine’s Acadia National Park, Turks and Caicos, and (T+L’s 2024 Destination of the Year ) Costa Rica.

In fact, solo travel has been so popular this year that searches reached an all-time high in January.

Travelers are also searching Google for specific activities, like the top things to do in Las Vegas for couples or the best things to do with kids in Orlando. But Google said Turks and Caicos is the most popular destination when it comes to both family travel and a couples trip.

Beyond making it easy to find flight options, Google Flights also helps travelers save money on dream getaways by telling customers when prices have specifically been lowest so they can better predict when they should purchase a flight. The search engine also offers flight tracking and alerts .

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COMMENTS

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