tourism australia song

• Entertainment

Iconic Aussie song in new Tourism Australia campaign

FOR three decades, Iva Davies has refused to sell out to million-dollar offers for use of his unofficial national anthem Great Southern Land.

Hilarious reality of star’s racy undies shoot

Bluesfest’s wild line-up for last ever festival

Internet divided as pop star turns on her fans

Now the Icehouse songwriter has given the song away for free on its 30th anniversary for a Tourism Australia online video which launches today. Davies sings on the video - which cost only $40,000 to shoot - alongside Katie Noonan, Eskimo Joe, Cut Copy, the Sydney Philharmonia Choir and less famous Australians against iconic backdrops including Uluru, Kangaroo Island, Parliament House in Canberra, Federation Square, Bondi Beach, Taronga Zoo and tropical North Queensland. "The song has been very heavily guarded - I've been incredibly precious about anyone mucking around with it,'' Davies said. "After turning down all those massive commercially attractive propositions, we ended up giving it away to celebrate the anniversary - which would have probably passed unmarked - and I couldn't think of a better use for it than celebrating Australia.'' Great Southern Land was in fact inspired by Davies' first trip away from home, when Icehouse headed to far shores to tour internationally in 1981. As his Qantas flight travelled above the outback's vast interior, the songwriter was struck by its size and starkness as he watched it unfold for hours from his window seat. After suffering a desperate bout of homesickness during the European and American tour, Davies resolved to write a song about Australia. "I know I was insane to take this on because if you get it wrong, you get it wrong spectacularly but it was one of only four or five songs I have ever done that fell magically into place,'' he said. The first single from his breakthrough record Primitive Man , Great Southern Land peaked at No.5 on the Australian charts and was also popular with expats living in the UK. Tourism Australia managing director Andrew McEvoy said the new video would air on Facebook, via the page's 3.4 million friends and their Youtube channel. The Great Southern Land music video will complement their existing There's Nothing Like Australia initiative. "I wasn't shocked Iva allowed us to use Great Southern Land because he's a genuine ambassador for this country and is very proud of his legacy,'' McEvoy said. "And there's so much reverence for that song so the video will also help bring this great Australian band to the fore on the song's anniversary.'' The Great Southern Land video is live from 8.20am (Thursday) on the Tourism Australia Facebook page and YouTube.

Charli XCX’s BRAT summer continues with a shoot for Kim K’s SKIMs underwear line – but as this video reveals, modelling ain’t easy.

Iconic Australian festival Bluesfest has released the first group of artists tipped to perform at its last ever event.

Rising star Chappell Roan has furiously slammed fans who approach her asking for photos – but not everyone is on her side.

Advertisement

Tourism Australia: Matesong by m&c saatchi

Pop star Kylie Minogue is the face of the latest Tourism Australia campaign with a three minute-plus song that aims to persuade British travelers to visit the country.

Along with comedian Adam Hills and cricketer Shane Warne as well as some other local stars, Kyle’s musical performance takes a cheeky swipe at the Brits during the nation’s current period of Brexit uncertainty.

As part of the organization’s ‘Philausophy’ campaign, the ad has been planned to run from Christmas Day, the ad features a number of gorgeous backdrops while playing on Australian tropes, including seeing Kylie don her mechanics outfit to return to her first acting role from Neighbours as Charlene Ramsey.

The song, called 'Matesong' entices Brits to spend time with their friends down under; with the film running on TV and cinema screens as well as out of home and digital media channels.

M&C Saatchi

Tourism Australia

Latest Projects

Defy Logic by LAFOURMI

In the Food for Love by Rosapark

Following Wildfire by Dentsu

JET's platinum anniversary by Isobel

Explore the best creative work.

• Cities & Destinations
• Tourism Australia

Tourism Australia TV Spot, 'Like Love' Song by Dewayne Everettsmith

Get free access to the data below for 10 ads, there's a better way to measure tv & streaming ad roi.

• Real-Time Ad Measurement Across Linear and CTV
• TV Ad Attribution & Benchmarking
• Marketing Stack Integrations and Multi-Touch Attribution
• Real-Time Video Ad Creative Assessment

Your next adventure awaits in one-of-a-kind Australia.

Have questions about this ad or our catalog? Check out our FAQ Page .

• Visit Las Vegas
• The Florida Keys & Key West
• The Hawaiian Islands
• Pure Michigan
• San Diego Zoo
• Clipper Vacations Victoria
• Visit Las Vegas Take Back Your Summer
• Templeton Tours Alaska Cruise
• Submissions should come only from actors, their parent/legal guardian or casting agency.
• Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed.
• Once verified, the information you provide will be displayed on our site.

• Submit work
• Bestads app
• Bestads on Instagram
• Bestads on Twitter
• Interactive

Top 10 Iconic Aussie Songs That Celebrate the Beauty and Culture of Australia

Discover the best Aussie songs about Australia! From classic anthems to modern hits, these tunes capture the spirit of the land down under.

When it comes to celebrating the land down under, nothing quite captures the essence of Australia like a good old-fashioned Aussie song. From tales of vast expanses of red dirt to the vibrant city streets, Australian artists have been belting out tunes that pay homage to their homeland for decades. In fact, some of the most iconic songs in the country’s history have been written as a tribute to the nation’s unique landscapes, culture, and people.

Whether you’re a local or a visitor to this sunburnt country, you can’t help but feel a sense of pride when you hear the likes of Down Under by Men at Work or Waltzing Matilda by Banjo Paterson. These songs, and many others like them, have become anthems for Australians all around the world. But it’s not just the classics that capture the spirit of Australia; contemporary artists such as Tones and I and Courtney Barnett are also making waves with their unique interpretations of life in this great southern land.

So, if you’re looking to immerse yourself in all things Australian, there’s no better way to do it than through the power of music. From country ballads to rock anthems, there’s a song out there for everyone. So, why not hit play on some of these Aussie tunes and let yourself be transported to the heart of this beautiful country?

Welcome to the Land Down Under: Aussie Songs About Australia

Australia is a land of rugged beauty, vibrant cities, and diverse cultures. It’s no wonder that artists from all over the world have been inspired by this country and its people. In this article, we’ll take a look at some of the most iconic Aussie songs about Australia.

1. I Am Australian by The Seekers

Written in 1987, I Am Australian has become an unofficial national anthem for many Australians. The song celebrates the country’s diversity and unity, with lyrics that touch on the different cultures that make up Australia. The song has been covered by many artists over the years and is still a popular tune today.

2. Down Under by Men at Work

Down Under is a quintessential Australian song that was released in 1981 by the band Men at Work. The song is about an Australian traveler who travels around the world and proudly talks about his country. The song’s catchy melody and upbeat lyrics have made it a favorite of many Australians and non-Australians alike.

3. Waltzing Matilda by Banjo Paterson

Waltzing Matilda is a folk song that was written by Banjo Paterson in 1895. The song tells the story of a swagman who steals a sheep and is pursued by the police. The swagman chooses to drown himself in a billabong (a small body of water) rather than be caught. The song has become an important part of Australia’s cultural heritage and is often sung at national events.

4. Solid Rock by Goanna

Solid Rock is a song that was released in 1982 by the Australian band Goanna. The song is about the struggles of Australia’s Indigenous people and the need for reconciliation. The song’s powerful lyrics and driving rhythm have made it a classic Australian tune.

5. Great Southern Land by Icehouse

Great Southern Land was released in 1982 by Australian band Icehouse. The song celebrates the beauty of Australia and its people, with lyrics that reference the country’s landscape and history. The song’s soaring chorus and atmospheric sound have made it a favorite of many Australians.

6. The Horses by Daryl Braithwaite

The Horses was released in 1991 by Australian singer Daryl Braithwaite. The song is about the power of love and the need to seize the moment. The song’s catchy chorus and uplifting message have made it a beloved tune in Australia.

7. Khe Sanh by Cold Chisel

Khe Sanh was released in 1978 by Australian band Cold Chisel. The song is about the experiences of an Australian soldier who fought in the Vietnam War. The song’s gritty lyrics and raw energy have made it a classic Australian rock tune.

8. Sounds of Then (This is Australia) by Gang Gajang

Sounds of Then was released in 1985 by Australian band Gang Gajang. The song is about the memories and experiences that make up Australia’s cultural identity. The song’s wistful melody and nostalgic lyrics have made it a favorite of many Australians.

9. Treaty by Yothu Yindi

Treaty was released in 1991 by Australian band Yothu Yindi. The song is about the need for reconciliation between Indigenous and non-Indigenous Australians. The song’s catchy chorus and powerful message have made it an important part of Australia’s cultural landscape.

10. From Little Things Big Things Grow by Paul Kelly

From Little Things Big Things Grow was released in 1991 by Australian singer-songwriter Paul Kelly. The song is about the struggle for Indigenous land rights in Australia and the power of grassroots activism. The song’s powerful lyrics and emotive melody have made it a favorite of many Australians.

The Beat Goes On

Australian music has a rich history that reflects the country’s unique culture and experiences. From folk songs to rock anthems, these Aussie tunes have become an important part of the country’s cultural heritage. As Australia continues to evolve and grow, its music will continue to inspire and unite its people.

Celebrating the Land Down Under: Aussie Songs About Australia

Australia, the land down under, has a rich cultural heritage that is celebrated through music. From the outback to the beach, Australian musicians have written songs that capture the spirit of the country, its people, and its natural beauty. These songs reflect on the past, present, and future of Australia, and explore themes such as Indigenous culture, community, resilience, and national identity.

From the Outback to the Beach

Australia is a vast country with diverse landscapes, from the red dust of the outback to the pristine beaches of the coast. Aussie songs about Australia often reflect this diversity, capturing the essence of different regions and their unique beauty. For example, Waltzing Matilda by Banjo Paterson is a classic folk song that tells the story of a swagman wandering through the outback. Similarly, Great Southern Land by Icehouse celebrates the rugged beauty of the Australian landscape, while The Horses by Daryl Braithwaite captures the joy of riding horses along the beach.

The Spirit of Mateship and Community

Australian culture is known for its strong sense of mateship and community, and this is reflected in many Aussie songs about Australia. We are Australian by The Seekers is a powerful anthem that celebrates the diversity of the Australian community and the shared values that unite us. Similarly, True Blue by John Williamson is an ode to the Aussie spirit, with lyrics that celebrate honesty, loyalty, and hard work.

The Beauty of the Australian Landscape

The natural beauty of Australia is a recurrent theme in Aussie songs about Australia. I Am Australian by Bruce Woodley and Dobe Newton celebrates the beauty of the country, from the red desert to the blue ocean. My Island Home by Christine Anu captures the majesty of the Australian landscape, while Down Under by Men at Work celebrates the quirky charm of the country.

Reflections on Indigenous Culture and Traditions

The Indigenous culture of Australia is one of the oldest in the world, and its traditions and stories are an important part of the country’s identity. Many Aussie songs about Australia reflect on Indigenous culture and its significance. From Little Things Big Things Grow by Paul Kelly and Kev Carmody tells the story of the Gurindji people’s struggle for land rights, while Solid Rock by Goanna celebrates the spiritual connection between Indigenous Australians and the land.

Nostalgia for a Simpler Life

As modernity has transformed Australia, many people have looked back with nostalgia to a simpler time. This is reflected in some Aussie songs about Australia, which celebrate the joys of a simpler life. The Pub With No Beer by Slim Dusty is a classic song that tells the story of a pub in the outback that runs out of beer. Similarly, Home Among The Gumtrees by John Williamson is a lighthearted ode to the joys of living in the bush.

The Australian Sense of Humor and Irreverence

The Australian sense of humor is known around the world for its irreverence and wit. This is reflected in many Aussie songs about Australia, which often have a tongue-in-cheek quality. Tie Me Kangaroo Down, Sport by Rolf Harris is a classic example of this, with its catchy chorus and cheeky lyrics. Similarly, I Still Call Australia Home by Peter Allen celebrates the joys of being an expat while poking fun at the quirks of life in Australia.

The Impact of Colonization and Modernity

Australia’s history is marked by the impact of colonization, and this is a theme that is explored in many Aussie songs about Australia. Khe Sanh by Cold Chisel tells the story of a Vietnam veteran struggling to adjust to life after the war. Similarly, Solid Rock by Goanna explores the impact of colonization on Indigenous Australians and the struggle for cultural survival.

The Resilience and Determination of the Australian People

Australia has faced many challenges over the years, from bushfires and floods to economic downturns and political turmoil. However, the Australian people are known for their resilience and determination, and this is reflected in many Aussie songs about Australia. Working Class Man by Jimmy Barnes is an anthem to the hardworking people of Australia, while I Am Woman by Helen Reddy celebrates the strength and resilience of Australian women.

Expressions of National Pride and Identity

Australians are proud of their country and their national identity, and this is reflected in many Aussie songs about Australia. Advance Australia Fair is the country’s official national anthem, while I Am Australian by Bruce Woodley and Dobe Newton is a powerful expression of national pride and identity. Similarly, Land Down Under by Men at Work celebrates the quirks of Australian culture while affirming its uniqueness and value.

In conclusion, Aussie songs about Australia capture the spirit of a unique and diverse country, celebrating its landscapes, people, and cultural heritage. These songs reflect on the past, present, and future of Australia, exploring themes such as Indigenous culture, community, resilience, national identity, and modernity. Whether they are lighthearted and irreverent, or serious and reflective, Aussie songs about Australia are an important part of the country’s cultural landscape.

Once upon a time, in the land down under, there were songs that spoke of the beauty and wonder of Australia. These Aussie songs captured the spirit of the country, from its rugged outback to its pristine beaches.

From the point of view of a music lover, these songs were more than just catchy tunes – they were a celebration of all things Australian. They spoke of the unique flora and fauna, the vast open spaces, and the rich cultural heritage of this great nation.

Here are some examples of Aussie songs about Australia that truly capture the essence of this amazing country:

• ‘Great Southern Land’ by Icehouse – This iconic song pays tribute to the vastness and diversity of Australia, from the red dirt of the outback to the blue waters of the ocean.
• ‘Khe Sanh’ by Cold Chisel – This classic rock anthem tells the story of a Vietnam War veteran returning home to Australia and struggling to adjust to civilian life.
• ‘Down Under’ by Men at Work – This upbeat tune is synonymous with Australian culture, featuring lyrics about Vegemite sandwiches, kangaroos, and a land where women glow and men plunder.

From the point of view of an Aussie, these songs are more than just entertainment – they represent a connection to the land and people of Australia. They evoke feelings of pride, patriotism, and a sense of belonging.

The creative voice and tone of these songs vary greatly, from the gritty rock of Cold Chisel to the poppy synth beats of Icehouse. But what they all have in common is a love for Australia and a desire to share that love with the world.

So next time you’re humming along to one of these Aussie songs about Australia, take a moment to appreciate the beauty and wonder of this great country – and the amazing music that celebrates it.

G’day mates! It’s been a pleasure having you here with us on this journey through Aussie songs about Australia. We hope you’ve enjoyed the ride as much as we have. From iconic classics to modern masterpieces, the Australian music scene has something for everyone.

As we wrap up our exploration of Aussie music, we’d like to leave you with a few final thoughts. First and foremost, we hope that these songs have given you a deeper appreciation for the beauty and diversity of our great country. Whether you’re a born and bred Australian or a curious visitor from overseas, there’s always more to discover about this wonderful place we call home.

Secondly, we encourage you to keep exploring the world of Australian music. There are countless artists and genres out there waiting to be discovered, each with their own unique perspective on life down under. From country to hip-hop, rock to pop, there’s no shortage of talent in this sunburnt land.

Finally, we want to thank you for joining us on this musical adventure. We hope that you’ll continue to seek out new experiences and perspectives, both in music and in life. And who knows? Maybe one day you’ll find yourself writing your own Aussie song about Australia. Until then, keep on singing, dancing, and enjoying all the incredible music that this country has to offer!

People also ask about Aussie Songs About Australia:

• What are some popular songs about Australia?
• Who are some famous Australian musicians?
• What is the significance of music in Australian culture?
• How has Australian music evolved over time?
• Some popular songs about Australia include:
• Down Under by Men at Work
• Land Down Under by Colin Hay
• Great Southern Land by Icehouse
• I Am Australian by Bruce Woodley and Dobe Newton
• Waltzing Matilda by Banjo Paterson
• Some famous Australian musicians include:
• Kylie Minogue
• Crowded House
• The Bee Gees
• Music is a significant part of Australian culture, with many iconic songs and musicians contributing to the country’s identity and cultural heritage. Music festivals such as Splendour in the Grass and Falls Festival attract thousands of attendees each year.
• Australian music has evolved over time, with early influences from Indigenous music, colonial folk songs, and contemporary Western styles. Today, Australian musicians continue to blend genres and experiment with new sounds, producing unique and diverse music that reflects the country’s multicultural society.

Related posts:

The Sun in the Aboriginal Flag: A Powerful Symbol of Sovereignty and Unity

Exploring the Rich Cultural Traditions of Indigenous Peoples: A Comprehensive Guide to Indigenous Culture in AP Human Geography

Discovering the Richness of Indigenous Culture in the Philippines: A Fascinating Insight into the Traditions, Beliefs, and Heritage of the Filipino People

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Tourism Australia confirms appointment for creative and digital services

Twilight Beach, Esperance, South Australia © Tourism Australia

Media release

Following a comprehensive tender process, Tourism Australia has confirmed the appointment of a panel of agencies to provide integrated global creative and digital services.

Accenture Song, The Monkeys and Droga5 have been appointed to provide Tourism Australia’s creative and digital services for five years from July 2024, structured as a three-year initial contract with options for two further one-year extensions.

Tourism Australia Managing Director, Phillipa Harrison, said the contract with Accenture Song has been finalised after a competitive tender process.

“We have a very specific brief at Tourism Australia with a global footprint that sees us actively market into 15 key international markets. Our campaigns have set a high benchmark over the years and as our operating environment continues to evolve we need to ensure Australia stands out on the world stage,” Ms Harrison said.

“During the tender process Accenture Song, along with The Monkeys and Droga5, proved they were best placed to provide Tourism Australia with the integrated global creative and digital services we need. We look forward to working with them to showcase the best Australia has to offer to the world.”

Tourism Australia Chief Marketing Officer Susan Coghill said the brief for the tender was for a panel that would allow Tourism Australia to respond to future opportunities and challenges and that’s what Accenture Song will allow us to do.

“We will be working closely with Accenture, The Monkeys and Droga5 to remind the world why ‘There’s Nothing Like Australia’ and are excited to learn more about the creative ideas and big thinking they can bring to the table as we look to get Australia’s tourism industry back on a path of sustainable growth,” Ms Coghill said.

“I would also like to take this opportunity to thank M&C Saatchi and Digitas for all of their hard work over the past five years. It was a challenging period and thanks to both agencies we were able to pivot into the domestic space, with the Holiday Here This Year campaigns, and once international travel resumed we launched our current global campaign Come and Say G’day welcoming travellers back to Australia.”

Accenture Song CEO (and Australian expat) David Droga says: “This win means a lot. Professionally and personally. We are thrilled by the wonderful opportunity, immense responsibility and the rekindled partnership.”

Accenture Song A/NZ President & The Monkeys Cofounder and Group CEO Mark Green adds: “It’s a privilege to partner with Susan and her team of outstanding marketers to help transform and elevate Tourism Australia’s global creative and digital marketing approach.

“Combining the creative firepower of The Monkeys (Australian agency of the decade) and Droga5 (US agency of the decade), underpinned by the technology and global footprint of Accenture Song, we have some of the best Australian talent from around the world coming together to bring the best of Australia to the world.”

For media enquiries, contact: Beau Mitchem M: +61 413 254 708 E:  [email protected]

We use cookies on this site to enhance your user experience. Find out more .

By clicking any link on this page you are giving your consent for us to set cookies.

Subscribe to our news

Good news is essential! Subscribe to learn about opportunities for your business, as well as the latest destination and tourism products in our Essentials newsletter and more.

Acknowledgement of Country

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

*Disclaimer:  The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

Home » News » Tourism Australia names Accenture Song as creative partner

Tourism Australia names Accenture Song as creative partner

This article was initially published on Travel Weekly’s sister publication B&T . Following a comprehensive tender process, Tourism Australia has confirmed the appointment of a panel of agencies – all part of Accenture Song – to provide integrated global creative and digital services.

Accenture Song, The Monkeys and Droga5 have been appointed to provide Tourism Australia’s creative and digital services for five years from July 2024, structured as a three-year initial contract with options for two further one-year extensions.

They beat bids by Clemenger Group, Publicis Groupe to the prestigious account. M&C Saatchi was previously the lead creative agency on the account and behind its most recent campaign, Come and Say G’Day. The $125 million award-winning work launched in 2022 and starred a CGI kangaroo, Ruby, boosting consideration by 18 per cent and picking up several awards, including Effies.

A joint bid by M&C Saatchi and Howatson+Company contested the account in an earlier stage but were unsuccessful.

Tourism Australia managing director, Phillipa Harrison, said the contract with Accenture Song has been finalised after a competitive tender process.

“We have a very specific brief at Tourism Australia with a global footprint that sees us actively market into 15 key international markets. Our campaigns have set a high benchmark over the years and as our operating environment continues to evolve we need to ensure Australia stands out on the world stage,” Harrison said.

“During the tender process Accenture Song, along with The Monkeys and Droga5, proved they were best placed to provide Tourism Australia with the integrated global creative and digital services we need. We look forward to working with them to showcase the best Australia has to offer to the world.”

Tourism Australia chief marketing officer Susan Coghill said Tourism Australia was looking for a panel that would allow it to respond to future opportunities and challenges.

“We will be working closely with Accenture, The Monkeys and Droga5 to remind the world why ‘There’s Nothing Like Australia’ and are excited to learn more about the creative ideas and big thinking they can bring to the table as we look to get Australia’s tourism industry back on a path of sustainable growth,” Coghill said.

“I would also like to take this opportunity to thank M&C Saatchi and Digitas for all of their hard work over the past five years. It was a challenging period and thanks to both agencies we were able to pivot into the domestic space, with the Holiday Here This Year campaigns, and once international travel resumed we launched our current global campaign Come and Say G’day welcoming travellers back to Australia.”

Droga5 has previously worked with Tourism Australia. In 2018, the agency and Tourism Australia released the hilarious Dundee spot starring Chris Hemsworth and Danny McBride (see below).

Accenture Song CEO and Australian expat David Droga said: “This win means a lot. Professionally and personally. We are thrilled by the wonderful opportunity, immense responsibility and the rekindled partnership.”

Email the Travel Weekly team at [email protected]

Latest news, lonely planet revolutionises travel with innovative australian guide series.

Lonely Planet has introduced a suite of new Australian titles, guides, pocket guides and planning maps, which it says represents a bold and modern evolution of the brand. Each guide, in both print and digital version, features a unique feel and profile, filled with fresh experiences, insider secrets, new voices, and diverse perspectives on travel […]

Travelex launches a redesigned app for the Travelex Money Card

Foreign exchange brand Travelex has launched a new Travelex Money Card (TMC) app that offers a simpler, more efficient, and more secure experience for customers worldwide. The app, developed from scratch and replacing the previous version, was designed with simple navigation and reduced complexity in mind. Real-time wallet balances and latest transactions are now instantly […]

• Destinations

Sydney Airport partners with United Airlines to boost tourism to America’s South

Sydney Airport has joined forces with United Airlines, Memphis Tourism, and Travel Texas to launch the Houston Training Platform – a unique and engaging online portal designed specifically for Australian travel agents. The Houston Training Platform, available until 13 October, is an interactive learning experience offering travel agents the opportunity to immerse themselves in America’s […]

Airbnb unveils the best Aussie towns to encourage holidays off the beaten track

Calling them the best towns no one has ever heard is an affront to the people of ... what's that place again?

Celestyal rewards Aussie medallists with free cruise experience

It might not be an offer open to everyone, but it is open to one of our writers' brother, so we're excited by it!

• Business Travel

talixo signs agreement with Flight Centre Travel Group to provide global transfers for business travel

Nothing better than that driver standing at arrivals with the little white board with your name on it!

• Women In Travel

Women in Travel: Intrepid women’s expeditions manager on career highlights and balancing scalability

It's time to start highlighting some of the amazing women we've been watching flourish this year!

Jetstar facing Qantas-like class action over COVID flights from same law firm

They do say younger siblings always follow the elder's lead. Perhaps not the right move for Jetstar on this occasion.

Oaks Hotels, Resorts and Suites launches new conference and event offer: Fancy Meeting You Here

Fancy Meeting You Here is usually a term said with mild embarrassment or pleasant surprise. We hope it's the latter.

• Conferences

Industry leaders hail extraordinary 30-year career of ICC Sydney CEO Geoff Donaghy on the eve of his departure

Outgoing boss Geoff Donaghy credits his great team, but there is no team without a great leader. Well done Geoff.

Qatar Airways snaps up 25% share of independent African carrier, Airlink

Qatar has certainly got deep pockets, and seemingly long arms as it takes a stake in yet another airline.

• Tour Operators

Small is big for Globus as it downsizes groups to supersize advisor commissions

Small groups trekking through Europe no longer means tie-dyed harem pants and headband set. Franciscan Monastery anyone?

Best Western Adelaide Airport arrives in style with modern rooms fit for the whole family

With Port Melbourne likely having a home AFL final, we are predicting a busy weekend in September.

International Convention Centre Sydney crowned Best Convention Centre outside of the US by Skift

Another feather in the cap of ICC Sydney on the eve of the departure of its CEO Geoff Donaghy.

Atlas Ocean Voyages appoints Australian PR, Peak Media Relations

"Boutique, personal, bespoke", a lot of synonyms from the online thesaurus.

Jetstar offers 375,000 fares from $34 domestic and $145 international

This could turn into a game of leapfrog, from one destination to the next. Who knows where you'd end up. One for AI?

Shark attack survivor to keynote Australian Cruise Association Conference breakfast

There's no doubt attendees will leave feeling motivated and inspired, and maybe a little wary of a swim in Port Lincoln.

Tourism businesses damaged by Tropical Cyclone Jasper share in $10 million funding

Let's hope some of this cash will help hard-hit tourism operators before cyclone season starts again.

Thai AirAsia X now offers direct flights from Sydney to Bangkok six times a week

Be prepared for sunburnt Aussies on the Thai AirAsia X flights back from Phuket, Chiang Mai and Krabi.

Unique Latin America and Awasi Luxury Lodges form alliance to target ANZ market

We always fancied being a member of a lodge, and Relais & Châteaux is our sort of lodge.

Qatar Airways adds more flights from Doha to UK, US, Japan and the Maldives

They have to do something with the reported 200 aircraft they have just ordered.

MCEC hosts four of Melbourne’s biggest names in food to raise funds for the Starlight Children Foundation

$540,000 was raised in one night, which is amazing considering poached lobster macarons with caviar was on the menu!

Kokomo Private Island, Fiji introduces new marine biologist-led adventures

Tagging a manta ray in Fiji sounds like fun, although we'd be interested to know which part to tag.

• Travel Agents

TravelManager’s return from International Luxury Travel Market in Singapore with rave reviews

If a Personal Travel Manager is coming back with 5-star reviews then we think we'll need to add the ILTM to our list!

Aussies warned to stay on top of travel insurance as wild weather rips through Europe

Sitting in the pool with a cocktail like the women pictured is certainly not getting you any closer to being insured...

Darling Square celebrates the Moon Festival

15cenchi's special salted egg mochi moon cheesecake has our name written all over it.

Springtime celebration on the Sunshine Coast

The Sunny Coast is often looked at as the Goldie without the razzle dazzle. Nothing wrong with that.

Uber ramps up NZ ski experience with snowcat service on demand

Now all we need is a Richard Branson or Elon Musk to get onboard with a Click here for Space or Click here for Moon!

OPINION: How to turn small ships into big business – sell the experience not the cruise

Established in 2003, Cruise Traveller is Australia’s leader in the small ship market, representing, packaging and selling journeys and adventures offered by 63 boutique, luxury, river and expedition cruising operators around the world. Cruise Traveller Managing Director Joseph O’Sullivan offers his view in this first opinion piece for Cruise News. We all know that cruise […]

• Food & Beverage

Luxury Group by Marriott International chooses The Ritz-Carlton, Melbourne for unparalleled dining series across Asia Pacific

Luxury, Marriott, Ritz-Carlton. Yep, you can be sure this article is going to make you envious.

Tauck launches four new European land tours for 2025

With double digit growth and a 100-year anniversary, we hope there is enough gâteau d'anniversaire.

WA Government major events strategy injects $104.9m into the state, says Australian Hotels Association

WA is loving the big events, maybe it should have put its hand up for the failed Victorian Commonwealth Games...

Australian festivals continue to struggle as NSW Government launches its own party in Sydney

Politicians keep talking about making Sydney a '24-hour' city, and this might just be the first baby steps.

Juneyao Airlines launches direct flights from Shanghai to Melbourne with Sydney on the cards

It looks like we are back in business with Chinese tourists as smaller carriers look to expand. Red flags at the ready.

All you need to know: Virtuoso Travel Week awards in Las Vegas

Virtuoso concluded its 36th annual Virtuoso Travel Week with an elegant evening of recognition honouring advisors, member agencies and partners from all corners of the world that have gone above and beyond in the travel industry over the past year. This year’s Virtuoso Travel Week was held in Las Vegas at Bellagio Resort & Casino, […]

Virtuoso names Best Cruise Lines of 2024 and Aussie announced as first-ever cruise ambassador

Long story short, Melinda Gregor is an Aussie and Sydney Swans supporter. That's enough for us to make her winner.

You are using an outdated browser

Please upgrade your browser or activate Google Chrome Frame to improve your experience.

Signing in with LinkedIn

Please wait while we sign you in with LinkedIn.

This may take some time.

Please be patient and do not refresh the page.

(A new window from LinkedIn should open for you to authorize the Travel Weekly login. If you don't see this please check behind this window, and if it is still not there check your browser settings and turn off the pop-up blocker.)

SUBSCRIBE NOW FOR FREE

Never miss a story again. Sign up for daily newsletter now.

Tourism Australia appoints Accenture Song, The Monkeys and Droga5 to its creative and digital services

Tourism Australia’s creative account was held by M&C Saatchi and the digital account by Digitas since 2018.

Following a rigorous tender process, Tourism Australia has appointed a panel of agencies to handle its integrated global creative and digital services. Effective from July 2024, Accenture Song, The Monkeys (part of Accenture Song), and Droga5 have secured a five-year contract with the government agency that initially spans three years with options for two one-year extensions.

Tourism Australia’s creative account was held by M&C Saatchi and the digital account by Digitas since 2018, with the agencies failing to make the shortlist after the account went up for pitch last September.

Rose Byrne in ‘Come and Say G’day’ campaign for Tourism Australia

“We have a very specific brief at Tourism Australia with a global footprint that sees us actively market into 15 key international markets,” said Tourism Australia’s managing director, Phillipa Harrison.

“Our campaigns have set a high benchmark over the years and as our operating environment continues to evolve we need to ensure Australia stands out on the world stage.

“During the tender process Accenture Song, along with The Monkeys and Droga5, proved they were best placed to provide Tourism Australia with the integrated global creative and digital services we need. We look forward to working with them to showcase the best Australia has to offer to the  world.”

Tourism Australia chief marketing officer, Susan Coghill , said: “W e will be working closely with Accenture, The Monkeys and Droga5 to remind the world why ‘There’s Nothing Like Australia’ and are excited to learn more about the creative ideas and big thinking they can bring to the table as we look to get Australia’s tourism industry back on a path of sustainable growth.

Coghill thanked the M&C Saatchi and Digitas for their hard work over the last five years.

“It was a challenging period and thanks to both agencies we were able to  pivot into the domestic space, with the Holiday Here This Year campaigns, and once international  travel resumed we launched our current global campaign Come and Say G’day welcoming  travellers back to Australia,” she said.

Susan Coghill

Accenture Song CEO David Droga added: “This win means a lot. Professionally and personally. We are thrilled by the wonderful opportunity, immense responsibility and the  rekindled partnership.”

While Accenture Song A/NZ president and The Monkeys cofounder and group CEO Mark Green stated: “It’s a privilege to partner with Susan and her team of outstanding marketers to help transform and elevate Tourism Australia’s global creative and digital marketing approach. 

“Combining the creative firepower of The Monkeys (Australian agency of the decade) and Droga5  (US agency of the decade), underpinned by the technology and global footprint of Accenture Song,  we have some of the best Australian talent from around the world coming together to bring the best  of Australia to the world.” 

Accenture Song also made waves in May after nabbing Initiative’s three most senior leaders . CEO Melissa Fein , MD  Sam Geer , and chief strategy and product officer  Chris Colter left the Mediabrands agency for Accenture Song. Mediaweek understands that each has a notice period of a few months, and is currently planning to remain at the agency for the duration of that notice period.

The Endeavour Group, which includes brands like BWS, previously held by M&C Saatchi, recently went to pitch and was awarded to BMF earlier this month . 

This week, M&C Saatchi was appointed as the creative behaviour change agency for Australian Red Cross Lifeblood.

Mediaweek  has reached out to Tourism Australia, Accenture Song, The Monkeys and M&C Saatchi for comment.

See also: ‘Surprised it’s taken this long’: Ferrier and Wright on Fein, Geer, and Colter defection

Tourism Australia appoints Accenture Song, The Monkeys and Droga5 for creative and digital

Following a comprehensive tender process, Tourism Australia has confirmed the appointment of a panel of agencies to provide integrated global creative and digital services including Accenture Song, The Monkeys and Droga5. The account moves from M&C Saatchi and Digitas.

Accenture Song, The Monkeys and Droga5 have been appointed to provide Tourism Australia’s creative and digital services for five years from July 2024, structured as a three-year initial contract with options for two further one-year extensions.

Tourism Australia managing director, Phillipa Harrison, said the contract with Accenture Song has been finalised after a competitive tender process: “We have a very specific brief at Tourism Australia with a global footprint that sees us actively market into 15 key international markets. Our campaigns have set a high benchmark over the years and as our operating environment continues to evolve we need to ensure Australia stands out on the world stage.

“During the tender process Accenture Song, along with The Monkeys and Droga5, proved they were best placed to provide Tourism Australia with the integrated global creative and digital services we need. We look forward to working with them to showcase the best Australia has to offer to the world.”

Tourism Australia chief marketing officer Susan Coghill said the brief for the tender was for a panel that would allow Tourism Australia to respond to future opportunities and challenges and that’s what Accenture Song will allow us to do: “We will be working closely with Accenture, The Monkeys and Droga5 to remind the world why ‘There’s Nothing Like Australia’ and are excited to learn more about the creative ideas and big thinking they can bring to the table as we look to get Australia’s tourism industry back on a path of sustainable growth.

“I would also like to take this opportunity to thank M&C Saatchi and Digitas for all of their hard work over the past five years. It was a challenging period and thanks to both agencies we were able to pivot into the domestic space, with the Holiday Here This Year campaigns, and once international travel resumed we launched our current global campaign Come and Say G’day welcoming travellers back to Australia.”

Says Aussie expat David Droga, CEO of Accenture Song: “This win means a lot. Professionally and personally. We are thrilled by the wonderful opportunity, immense responsibility and the rekindled partnership.”

Says Mark Green, co-founder and group CEO of The Monkeys and ANZ president of Accenture Song: “It’s a privilege to partner with Susan and her team of outstanding marketers to help transform and elevate Tourism Australia’s global creative and digital marketing approach.

“Combining the creative firepower of The Monkeys (Australian agency of the decade) and Droga5 (US agency of the decade), underpinned by the technology and global footprint of Accenture Song, we have some of the best Australian talent from around the world coming together to bring the best of Australia to the world.”

Leave a Comment: Cancel reply

Name or pseudonym (required)

Email (optional)

Website (optional)

Save my name, email, and website in this browser for the next time I comment.

GET THE CB DAILY BULLETIN

Register for Free and receive the Campaign Brief Daily Bulletin. Type your email address in the space below.

GOLD SPONSORS

AdNews Newsletter

Accenture wins Tourism Australia pitch

Tourism Australia has appointed The Monkeys, Accenture Song and Droga5 as a panel of agencies to provide integrated global creative and digital services, following a comprehensive tender process.

Accenture beat out Publicis Groupe and Clemenger Group which were also shortlisted for the pitch, as well as incumbent M&C Saatchi , which partnered with independent hot shop Howatson+Company.

The Accenture panel will service Tourism Australia’s creative and digital services for five years from July 2024, structured as a three-year initial contract with options for two further one-year extensions.

Tourism Australia managing director Phillipa Harrison said the brand had a very specific brief with a global footprint that sees it actively market into 15 key international markets.

"Our campaigns have set a high benchmark over the years and as our operating environment continues to evolve we need to ensure Australia stands out on the world stage,” Harrison said.

“During the tender process Accenture Song, along with The Monkeys and Droga5, proved they were best placed to provide Tourism Australia with the integrated global creative and digital services we need.

"We look forward to working with them to showcase the best Australia has to offer to the world.”

Tourism Australia chief marketing officer Susan Coghill said Accenture Song will allow Tourism Australia to respond to future opportunities and challenges.

“We will be working closely with Accenture, The Monkeys and Droga5 to remind the world why ‘There’s Nothing Like Australia’ and are excited to learn more about the creative ideas and big thinking they can bring to the table as we look to get Australia’s tourism industry back on a path of sustainable growth,” Coghill said.

“I would also like to take this opportunity to thank M&C Saatchi and Digitas for all of their hard work over the past five years. It was a challenging period and thanks to both agencies we were able to pivot into the domestic space, with the Holiday Here This Year campaigns, and once international travel resumed we launched our current global campaign Come and Say G’day welcoming travellers back to Australia.”

Accenture Song CEO David Droga said this win means a lot.

"Professionally and personally, we are thrilled by the wonderful opportunity, immense responsibility and the rekindled partnership," Droga said.

Accenture Song A/NZ President & The Monkeys cofounder and group CEO Mark Green said it’s a privilege to partner with Susan and her team of outstanding marketers to elevate Tourism Australia’s global creative and digital marketing approach.

“Combining the creative firepower of The Monkeys (Australian agency of the decade) and Droga5 (US agency of the decade), underpinned by the technology and global footprint of Accenture Song, we have some of the best Australian talent from around the world coming together to bring the best of Australia to the world," Green said.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at [email protected]

Sign up to the AdNews newsletter , like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

The iconic ABC TV News Theme heralded the bulletin for almost two decades. Now it's making a comeback

By Tamara Oudyn

As far as theme songs go, this one's always been a banger.

When a colleague played me the tweaked version recently, it hit me right in the solar plexus with a jolt of nostalgia.

And if you were born in Australia before the year 2000, there's a high chance it's baked into your televisual memories too.

This week, after a hiatus of nearly two decades, the old theme that played at the start of the 7pm news between 1986 and 2005 will once again herald the ABC TV bulletins — but it will have a fresh lick of paint.

The Wall-Ansell version of the ABC TV News Theme was scrapped in the 2000s. ( ABC News: Adam Wyatt )

When sound designer David McDonald was asked to re-mix it, he says he felt "a weird combination of elation and trepidation, straight away".

"There's often a big push against going back to things that have been done in the past," he says.

"But this particular piece of music is a good reason to make an exception to normal rules."

The people responsible for it — Peter Wall and the late Tony Ansell — wrote it in 1986, while on a weekend away with their families in the Hunter Valley.

Wall and Ansell's long creative partnership saw them crank out about 300 TV theme songs together, but "this was probably the best one," Wall, now 76, says.

Peter Wall wrote the classic ABC TV News Theme with long-time creative partner Tony Ansell almost 40 years ago. ( ABC News: Adam Wyatt )

"I think it happens to be the strongest piece of music we ever wrote."

A clarion call to be informed

The key to it, he says, is the piccolo trumpet that kicks it all off — the high-pitched call-to-attention that (if you're like me) you sing along to.

"Those particular high notes on the trumpet are the special thing — the what we call 'the look at me' moment," Wall says.

And from the very beginning, he knew exactly who should play it.

"That piccolo trumpet part I wanted played by a specific guy — Dick Montz, who'd trained and played in all the pit orchestras in Las Vegas and had the best chops in Australia," he says.

"He really knew how to make a little piccolo trumpet sing, which is the trick to that piece of music."

On a weekend in the Hunter Valley, Tony Ansell and Peter Wall composed the theme for ABC TV News that was used for 19 years. ( Supplied: Peter Wall )

And it's true that as soon as you hear it, you know the news is starting.

That was no accident.

As a musician who's studied news themes closely, McDonald says there are a few tropes they follow the world over.

"They all tend to sound a bit like heraldry — like a medieval sort of trumpeting that would happen before a war," he says.

"They tend to have a really solid beat, called a four-on-the-floor beat.

"They all have these sort of signalling noises, almost like morse code or radar beeps — they're all completely obsolete technology, these sounds, but they're in virtually all of them."

(Fun fact: for the updated version, McDonald translated A-B-C into audible morse code and set it in the right key and timing — so they're now the first beats you can hear at the start.)

Sound designer David McDonald said he felt both elation and trepidation at being asked to remix the classic theme. ( ABC News: Adam Wyatt )

A news theme also has to sit comfortably under the anchor who's talking.

"It has to arrive and demonstrate that the news is coming on and sort of get out of the way quickly — be polite and sit in the background," McDonald says.

"The cool thing about the Ansell-Wall theme is that it ticks all those boxes but it's also an exciting, cool piece of music."

An unlikely percussion hero saves the day

But the real secret to teleporting the old ABC TV News Theme into the present lies in the bass.

And that was provided by a kids' drum kit McDonald bought for 20 bucks on Gumtree.

"If you played the old one on television now, you'd notice that it's missing some thump and strength," he says.

Gone are the old TV sets with a tiny speaker under the volume knob. These days, sound bars and subwoofers punch a lot more bass than the original theme song was ever capable of carrying.

David McDonald used a children's drum kit to re-vamp the classic ABC News bulletin theme. ( Supplied: David McDonald )

"So we added that in," McDonald says.

He'd been searching in vain for a very particular-sounding beat for some time, when his gaze fell on the instrument originally bought for his four-year-old daughter.

"It just happened to be there," he says.

So he demoed it, added it to the mix … and was amazed to find it delivered the perfect solution.

McDonald played and recorded the kids' drum kit about 30 times over, then layered it into the mix to produce a more modern "drum corps" sound — not unlike a marching band.

He says the drums in the song now are like what you'd hear in hip-hop or dance music.

"They're just bassy and powerful and thumpy and fill out that lower end of the frequency spectrum that was kind of empty," he says.

A low bake in the oven to raise the perfect tune

It took some creative thinking and a fair chunk of luck to convert the news theme from its analogue roots into the digital present.

Back in 1986, it had been performed by a full orchestra in a studio — and the only remaining recording was on an old-format, magnetic, multi-track tape that Peter Wall had to dig out of his home collection.

He then searched the country far and wide for a tape machine that could actually play it, so that the individual tracks featuring each instrument could be digitised for re-mixing.

The only remaining recording of an orchestra performing the ABC News theme in the studio was on this old-format tape from 1986. ( ABC News )

It was a precarious process.

"You only get one run across the heads of the replay machine to record it digitally," Wall says.

"The oxide comes off the tape because it's so old."

So the team had to prep the ancient tape recording by baking it in a low oven for four hours.

"We got Dick Montz's trumpet," a clearly chuffed Wall says.

"If you listen to those trumpet notes, they're played with absolute conviction."

This isn't the first time the Wall-Ansell theme has been revived.

The tune became iconic after being made into a dance track by WA band Pendulum in 2010 and coming in at number 11 on that year's Triple J Hottest 100. While the band is now based in the UK, their Australian crowds go absolutely bananas when they play it live here.

Wall was bemused by the whole idea and went to a Pendulum gig at Sydney's Hordern Pavilion a few years back with his adult son to see what all the fuss was about.

"I stood in front of the loud speaker … and couldn't hear for a week," he says.

"All of a sudden my kids thought I was Jesus Christ on roller skates again, you know?

"Because this group had made a dance track out of dad's music."

He loves that the news theme has been resurrected for today's news audience.

"It's been modernised and I think it'll work really well," he says.

McDonald is holding his breath — he, like many of us, grew up with the original.

"Nostalgia is a double-edged sword," he says.

"I'm probably more worried about it than anything else I've ever done. I'm literally touching wood.

"But I've tried to pay attention to it and give it the respect that it deserves.

"And I've also been really glad to have been lucky enough to be the person who gets to do that."

The new theme will make its on-air debut at 9am AEST on Monday on the ABC News Channel, and will be heard on every state and territory 7pm bulletin from Monday night.