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From India to the world: Unleashing the potential of India’s tourists

Boosted by rising economic prosperity  and a fast-growing economy, India is set to be an important global source market for leisure travel. India is now the fifth-largest economy, and its population has surpassed China’s to become the largest in the world, at over 1.4 billion people. 1 World Bank national accounts data, GDP (current US$) India, accessed September 2023; World population prospects 2022 , United Nations Department of Economic and Social Affairs, Population Division, 2022. And the population is young—the median age is 27.6, more than ten years younger than that of most major economies. 2 World population prospects 2022 . What's more, consumption of goods and services, including leisure and recreation, is forecast to double by 2030. 3 “India’s impending economic boom,” Morgan Stanley, November 8, 2022. Adding a strong postpandemic travel recovery, and a growing appetite for international travel, these factors point to India’s significant potential for outbound tourism.

India is now the fifth-largest economy, and its population has surpassed China’s to become the largest in the world, at over 1.4 billion people.

Through nine charts, this article unpacks trends and opportunities in the Indian travel market. Selected country examples shed light on how destinations can enhance their value propositions to attract and delight Indian travelers.

Indian globetrotters set to soar

Racing ahead: indian wanderlust is taking off, top picks: united arab emirates reigns, new gems discovered, regional flavors; global explorers.

Indian travelers are not a homogenous group; destination preferences vary across regions. For example, travelers from North India constitute a large share of travel to the United States and Canada, while two-thirds of travelers from Kerala prefer destinations in the Middle East. 1 India tourism statistics 2020 , Ministry of Tourism, Government of India, January 2021; MarketIS. Purpose of travel, distribution of the diaspora, and cultural linkages play a role in destination choice.

Destination matchmaking: Five ways to build value

Destinations looking to harness the full potential of the growing Indian market could consider tailoring their value propositions in alignment with one or more of the five key decision points that influence where travelers choose to go. Destinations might ask the following questions to determine which factors align with what Indian travelers look for when planning a trip.

  • Research. How attractive and popular is the destination with Indian tourists?
  • Accessibility. Is it easy to obtain a travel visa?
  • Connectivity. Are there convenient flights that connect India to the destination?
  • Booking. Is the destination affordable for Indian travelers, and is there an adequate supply of hotels in the appropriate price range?
  • Travel experience. What is the on-the-ground experience like for Indian tourists in terms of weather, attractions, and whether or not the local population is English speaking?

There’s something for everyone in Thailand

Azerbaijan’s visa policy wows indian travelers, vietnam takes off: direct flights skyrocket arrivals.

In 2019, Kolkata was the only city in India with direct connectivity to Vietnam, and three other Indian cities offered sporadic flights. To stand out from Southeast Asia neighbors and gain popularity with Indian travelers, Vietnam improved direct connectivity from India by increasing flight frequency and adding new routes. Indian arrivals are now at an all-time high. 1 Data from Google trends and Diio Mi.

The luxury of Dubai is within reach

In 2022, India was the largest source market for leisure travelers to Dubai. 1 “1.24 million Indian tourists visit Dubai in first 9 months of 2022,” Business Standard , December 10, 2022. The city is known for its luxury offerings and, perhaps surprisingly, also offers a wide range of accommodations, such as 3-star options. And flights from India are affordable when compared with flights of similar distances. Taken together, these factors make the luxury of Dubai accessible to Indian travelers. 2 MarketIS.

Bollywood magic in Switzerland

While only 9 percent of Indian travelers focus on long-haul destinations in Western Europe, Switzerland has been an Indian top-20 destination for over a decade. Switzerland may be popular, as it feels familiar to Indian travelers: many Bollywood hits feature Swiss attractions, there are plenty of Indian restaurants and cultural festivals, and English is widely spoken. 1 “Switzerland and romantic songs of Indian movies,” Solo Backpacker, September 20, 2019; India-Switzerland relations , Ministry of External Affairs, Government of India, February, 2020; Festival of India in Switzerland and Liechtenstein – Events , Ministry of Culture, Government of India, 2018; Swiss hospitality for Indian guests , a joint report from HotellerieSuisse, Berne and Switzerland Tourism, November, 2019.

Namaste, India!

India is a high-potential, growing source market for leisure travel. Destinations looking to attract Indian leisure travelers could consider targeted marketing, an expanded range of affordable options, and customized on-the-ground hospitality that caters to Indian preferences. Destinations may need to take steps now to build a strong value proposition and distinguish themselves as a preferred location. To do so, they could take action in the following areas:

Destinations looking to attract Indian leisure travelers could consider targeted marketing, an expanded range of affordable options, and customized on-the-ground hospitality.
  • Connect. Make travel seamless, for instance, by simplifying visa application processes and providing direct connectivity.
  • Entice. Offer affordable packages with a range of choices that appeal to specific groups, such as families, couples, or solo travelers.
  • Welcome. Make the experience traveler-friendly, for example, by providing appropriate food and beverage options like vegetarian and Indian cuisine.
  • Attract . Design targeted campaigns to showcase experiences that Indian travelers want, and use appropriate channels to get the word out, for example leveraging over-the-air partnerships and social media.
  • Unlock. Include the MICE (meetings, incentives, conferences, and exhibitions) and business tourism segments in marketing efforts to boost interest in leisure travel.

Divya Aggarwal is an associate partner in McKinsey’s Gurugram office, Margaux Constantin is a partner in the Dubai office, and Kanika Kalra is a partner in the Mumbai office, where Neelesh Mundra is a senior partner.

The authors wish to thank Ashu Airan, Steffen Köpke, Richa Kothari, Karthik Krishnan, Kargil Mishra, and Jean Petersen for their contributions to this article.

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  • 2021 observed growth of 11.05% in domestic tourist visits in India; FTAs dipped by 44.5%: Report

The report titled ‘India Tourism Statistics 2022’ released by the Ministry of Tourism, Government of India, on World Tourism Day indicates a fall in the number of Foreign Tourist Arrivals (FTAs) in 2021 in comparison to the 2020 figures. However, the report further shows that there has been a continuous increase in domestic tourist visits especially in the past two years.

india tourism statistics 2020

  • Gagneet Kaur ,
  • ETTravelWorld
  • Updated On Sep 29, 2022 at 10:09 AM IST

india tourism statistics 2020

National Tourism Awards presented after a two-year gap, Vice President Dhankar honours the awardees

The awards ceremony organised on September 27 marked the occasion of World Tourism Day and was followed by multiple launches by the Union Tourism Ministry. India Tourism Statistics 2022 report, new Incredible India global promotional films and “GoBeyond:75 Experiences of North India” e-book, were released by Vice President India, Jagpeep Dhankar, at the occasion.

  • By Gagneet Kaur ,
  • Published On Sep 29, 2022 at 09:59 AM IST

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Tourism Statistics for India

The Ministry of Tourism, India, plays a nodal role in developing tourism in the country. It fulfills the duties of promotion & marketing, initiation of private investment, coordination with State/Union Territory Governments, training of workforce resources, and others.

Why is it in the News?

The Ministry of Tourism recently released the Indian Tourism Statistics for 2021. The statistics are available on the Ministry’s website in Hindi and English.

Aspirants can visit the linked article and get details about the upcoming government exams that comprise current affairs and general awareness as an important topic in the syllabus.

What are the Indian Tourism Statistics?

An annual publication issued by the Ministry of Tourism is known as the Indian Tourism Statistics. The publication gives a detailed yearly account of the country’s international and domestic tourism, including information about the classified hotels.

In addition to the detailed Indian Tourism Statistics also publishes a small brochure called Tourism Statistics at a Glance—a report on the latest key statistical data.

Furthermore, the Ministry also reveals month-wise Foreign Tourist Arrivals (FTAs) figures and Foreign Exchange Earnings (FEE) from the country’s tourism industry. They are put out regularly within a time lag of 15 days.

The India Tourism Statistics 2022 is expected to release soon on the Ministry’s website.

Key Takeaways of India Tourism Statistics 2021

  • The total number of Foreign Tourist Arrivals (FTAs) in India in 2020 was 2.74 Million, with an Annual Growth Rate of -74.9%
  • The total number of Indian Nationals Departures from India in 2020 was 7.29 Million with an Annual Growth Rate of -97.3%
  • The estimated foreign exchange earnings from Tourism in INR is 50136 Crore with an Annual Growth Rate of -76.3% and in US$ is US$ 6.958 Billion.

Among such details, the report usually also included information on

  • Inbound Tourism, 2001-2020
  • Share of India in International Tourist Arrivals in World and Asia & the Pacific Region, 2001– 2020
  • Purpose-wise Foreign Tourist Arrivals during 2020
  • Top 8 International Check Posts for FTAs in India in 2020
  • Top 10 Source Countries for FTAs in India in 2020
  • Major airport-wise arrival of foreign tourist availing e-Tourist Visa
  • Share of India in International Tourism Receipt in World and Asia & the Pacific Region, 2001– 2020
  • Indian Nationals’ Departures (INDs) from India, 2001-2020
  • Top 10 destination countries for INDs during 2020
  • Purpose-wise INDs during 2020
  • Number of domestic tourist visits to all States/UTs in India, 2001 – 2020
  • Share of Top 10 States/UTs of India in domestic tourist visits, 2020
  • Number of foreign tourist visits to all States/UTs in India, 2001 – 2020
  • Number of approved Hotels and Hotel Rooms as on 28-6-2021
  • Number of Operators approved by the Ministry as on 31-5-2021
  • Scheme-wise plan outlay of Ministry of Tourism 2020 – 21 and 2021 – 22

Other IAS syllabus related links are as follows:

Role and Functions of the Ministry of Tourism

Below is the list of some of the main functions of the Ministry of Tourism—

  • Developing tourism policies and incentives and providing feedback from the field offices.
  • Planning & coordinating with other ministries, departments, and state/UT governments.
  • Creating guidelines for infrastructure and product development.
  • Publicity & marketing of policies and strategies.
  • Optimizing human resource institutions.
  • Providing external assistance and international co-operation, handling of international bodies, bilateral agreements, and foreign technical collaboration.
  • Implementing the official language policy.
  • Creating hospitality programs, tourist facilitation and information conventions, and conferences.
  • Finalizing approvals and classification of hotels and restaurants, in addition to approval of travel agents, inbound tour and tourist transport operators, among others.
  • Undertaking inspection & quality control measures.

To get the latest exam updates for competitive exams, study material and preparation tips, visit BYJU’S.

Other UPSC preparation related links:

Frequently Asked Questions on Tourism Statistics in India

How many regional tourism offices are there in india.

The Ministry of Tourism has five Regional offices in Kolkata (East), Mumbai (West), Delhi (North), Chennai (South), and Guwahati (North East). The offices are headed by Deputy Director General designated as Regional Director.

Why is the Indian Tourism Statistics 2022 important?

Statistics are usually a vital record for decisive and evidence-based planning of government policies and programs. The Indian Tourism Statistics provides detailed and reliable data that directly impacts the effectiveness of government policies.

When is the National Tourism Day?

The National Tourism Day is celebrated on January 25 every year by the Indian government to create awareness and pledge the importance of tourism for the Indian economy.

What is the tagline of Indian Tourism?

The tagline for Indian Tourism is Atithi Devo Bhava, Incredible India

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Visitor spending on tourism in India 2019-2020

Spending of domestic and international visitors in india in 2019 and 2020 (in billion indian rupees).

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One Indian rupee is equal to 0.013 U.S. dollars and 0.011 euros (as of June 2021).

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india tourism statistics 2020

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IMAGES

  1. The Impact of Coronavirus on Tourism Statistics 2020

    india tourism statistics 2020

  2. India Tourism Statistics 2019

    india tourism statistics 2020

  3. India Tourism Statistics 2019

    india tourism statistics 2020

  4. India Tourist Arrivals

    india tourism statistics 2020

  5. India Tourism Statistics 2019

    india tourism statistics 2020

  6. Indian tourism statistics

    india tourism statistics 2020

VIDEO

  1. One of the areas where India should focus on:- TOURISM

  2. Incredibe India !

  3. Watch This Video BEFORE Going To India 🇮🇳

  4. Indian tourism statistics 2022## released -uttar Pradesh emerged as top destinations ##

  5. Indian tourism statistics ##released-rajasthan## special GK ##questions ##ias trendingshort

  6. 🇮🇳National Tourism Day

COMMENTS

  1. Market Research And Statistics

    Download the latest edition of India Tourism Statistics 2020 in English and Hindi, giving details of international and domestic tourism, including hotels, FTAs and FEE. The Ministry also provides other publications, statistics and brochures on tourism research and analysis.

  2. PDF India Tourism Statistics

    India Tourism Statistics at a Glance - 2020 Important Facts About Tourism, 2019 P : Provisional; R: Revised # 2 : Revised Estimates (II) WORLD Inbound Tourism: Foreign Tourist Arrivals (FTAs), Arrivals of Non-Residents Indians (NRIs) and International Tourist Arrivals (ITAs) 2001-2019

  3. PDF India Tourism Statistics

    7 Share of Major Countries of the World and India in International Tourist Arrivals in 2018, 2019 & 2020 Source: UNWTO Barometer July 2021 for other countries and Bureau of Immigration (BOI) for India P= Provisional Month -wise arrival of foreign tourists availing e-Tourist Visas during 2018, 2019 and Jan-March 2020

  4. International tourism in India

    16.9bn USD Detailed statistics Foreign exchange earnings from tourism in India 2000-2022 Spending of international tourists 891bn INR Detailed statistics Visitor spending on tourism in...

  5. India Tourism Statistics 2000-2024

    India tourism statistics for 2020 was 13,413,000,000.00, a 57.64% decline from 2019. India tourism statistics for 2019 was 31,661,000,000.00, a 8.64% increase from 2018.

  6. PDF India Tourism Statistics

    Percentage Share of Major Countries of the World and India in International Tourist Arrivals in 2019 and 2020 % Share of ITAs in 2019 % Share of ITAs in 2020 Month -wise arrival of foreign tourists availing e-Visas during 2020, 2021 and till June 2022

  7. TOURISM

    Ministry of Statistics and Programme Implementation, Government of India TOURISM - Statistical Year Book India 2020 | Ministry of Statistics and Program Implementation | Government Of India Languages

  8. India: international tourist arrivals

    In 2020, the coronavirus global pandemic heavily affected the tourism sector. Indira Gandhi International airport in Delhi received over three million tourists in 2020. Number of...

  9. International tourism, number of arrivals

    Data Portals and Tools. World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files. International tourism, expenditures for passenger transport items (current US$) International tourism, expenditures (% of total imports) International tourism, expenditures (current US$) International tourism ...

  10. India Tourism Statistics 2022 (Revised)

    Website Content Managed by Ministry of Tourism, Government of India Designed, Developed and Hosted by National Informatics Centre ( NIC ) Last Update : 02-02-2024Ministry of Tourism, Government of India Designed, Developed and Hosted by National Informatics Centre ( NIC ) Last Update : 02-02-2024

  11. From India to the world: Unleashing the potential of India's tourists

    India is now the fifth-largest economy, and its population has surpassed China's to become the largest in the world, at over 1.4 billion people. 1 And the population is young—the median age is 27.6, more than ten years younger than that of most major economies. 2 What's more, consumption of goods and services, including leisure and recreation, i...

  12. Tourism Statistics

    Tourism Statistics. Get the latest and most up-to-date tourism statistics for all the countries and regions around the world. Data on inbound, domestic and outbound tourism is available, as well as on tourism industries, employment and complementary indicators. All statistical tables available are displayed and can be accessed individually ...

  13. Travel and tourism industry in India

    Market overview Hotel industry Major players Editor's Picks Current statistics on this topic Travel, Tourism & Hospitality Travel & tourism development rank India 2011-2021 Travel,...

  14. Tourism in India

    Tourism in India is 4.6% of the country's gross domestic product (GDP). Unlike other sectors, tourism is not a priority sector for the Government of India. Forbes magazine ranked India as the 7th most beautiful country in 'The 50 Most Beautiful Countries In The World' rankings. [1]

  15. Arrival of foreign tourists took big hit in 2021, data shows

    While in 2020, 2.74 million foreign tourists had visited India, in 2021, the number was 1.52 million. According to the India Tourism Statistics 2022, released in New Delhi on Tuesday by Vice ...

  16. Annual Reports

    India Tourism Statistics 2022 (Revised) India Tourism Statistics English 2022 (Revised).pdf: 27/09/2022: 13 : India Tourism Statistics at a Glance 2021 : India Tourism Statistics at a Glance 2021 (1).pdf: 23/09/2022: 14 : India Tourism Statistics 2021 : India Tourism Statistics 2021 (1).pdf: 23/09/2022: 15

  17. India: domestic tourist visits 2022

    Although an exponential rise in the local tourist visits was seen from the year 2000 to the present across the country, the coronavirus pandemic halted the trend in 2020. Cheap and best with easy...

  18. 2021 observed growth of 11.05% in domestic tourist visits in India

    Travel Trends: The report titled 'India Tourism Statistics 2022' released by the Ministry of Tourism, Government of India, on World Tourism Day indicates a fall in the number of Foreign Tourist Arrivals (FTAs) in 2021 in comparison to the 2020 figures. However, the report further shows that there has been a continuous increase in domestic tourist visits especially in the past two years.

  19. Tourism Statistics in India

    The India Tourism Statistics 2022 is expected to release soon on the Ministry's website. Key Takeaways of India Tourism Statistics 2021 The total number of Foreign Tourist Arrivals (FTAs) in India in 2020 was 2.74 Million, with an Annual Growth Rate of -74.9%

  20. India Tourism Statistics 2022

    The Indian Tourism Statistics 2022 report was released by the Vice President of India Jagdeep Dhankhar on the occasion of World Tourism Day (September 27, 2022). ... This is a 44.5 per cent decline when compared with the 2.74 million in 2020. India witnessed 677.63 million domestic tourist visits in 2021. This is a 11.05 per cent increase from ...

  21. PDF Home

    भारतीय पर्यटन सांख्यिकी 2020 पीडीएफ में भारत में विदेशी और घरेलू पर्यटकों की संख्या, पर्यटन से आय, राज्यवार पर्यटन विकास और कोविड-19 के प्रभाव के बारे में ...

  22. India: visitor spending on tourism

    In 2020, domestic travelers spent around seven trillion Indian rupees across India. This was a decrease by around 30 percent compared to the previous year. The international visitors' spending...

  23. Budget Highlights: No change in tax rates, better trains, higher

    India Budget 2024: Key takeaways from Modi 2.0's last finance bill. The ten big policy plays: Key economic initiatives India has seen under Modi from 2014 to 2024 Govt to withdraw old disputed direct tax demands of up to Rs 25,000 till FY2009 and Rs 10,000 for 2010-11 to 2014-15. It will benefit 1 crore taxpayers. ... Budget Highlights 2024 ...

  24. Aditi Murarka

    607 likes, 65 comments - spectra_mom on January 21, 2024: " Unveiling of the historic event! Jai Shree Ram! Pran Pratishtha of the Ram Janmabhumi ..."

  25. PDF india tourism statistics, 2019

    1. number of Foreign tourist arrivals in india (million) Annual Growth Rate 10.56 5.2% 2. number of non-residents indians arrivals (million) Annual Growth Rate 6.87 1.4% 3. number of international tourist arrivals in india (million) Annual Growth Rate 17.42 3.7% 4.