amsterdam tourist information

Headed to Amsterdam? Here are 14 top things to do there

Mar 12, 2024 • 8 min read

Exploring Amsterdam by bicycle is an essential experience © Harry Cooper Photography / Shutterstock

With its iconic canals lined by slender gabled buildings and spanned by arched bridges, Amsterdam  must be one of the beautiful and charming cities in the world.

Whether you’re after exceptional art and architecture, innovative design, fabulous food or thumping nightlife, you'll find it here. Amsterdam’s  condensed layout means you can fit a lot in even on a short trip, as you hit the city’s most famous attractions and discover under-the-radar surprises.

Here are 14 things to do that will show you the best of what Amsterdam has to offer.

1. Soak up history with a canal cruise 

Amsterdam is a city shaped by water. The best way to appreciate its beautiful UNESCO World Heritage–listed Canal Ring is from a boat, passing through the canals themselves. This is a delight at any time – but particularly beautiful at night, when the waters’ ripples reflect the city’s twinkling lights.

You can navigate the waterways yourself (companies such as Boaty rent zero-emission electric canal boats), or hop on a sightseeing cruise, as just about every visitor does. Non-touristy alternatives include learning first-hand about the city’s history of migration aboard Rederij Lampedusa ’s former refugee boats, or helping keep the waters clean by “plastic fishing” from Plastic Whale ’s vessels, which are made from retrieved and recycled plastic waste.

Planning tip: If you prefer to enjoy the canals from land, grab a table at De Belhamel . Situated at the head of the Herengracht, this superb restaurant’s canal-side tables are perfect for canal-watching (summer only).

2. Make like the Dutch, and get on a bike

Cling-clanging bells and whirring spokes are part of the soundtrack of a city where bicycles outnumber cars – making for perhaps the essential means for getting around town . Bike lanes crisscross every part of the city, where the terrain (as in most of the Netherlands ) is forgivingly flat and rental outlets abound. 

Beyond the built-up streets, fascinating places to explore range from the former ship-building yards of Amsterdam Noord to the rambling woodlands of Amsterdamse Bos and the pretty port of Muiden, with its storybook medieval castle.

To avoid being  the kind of tourist Amsterdam doesn’t enjoy welcoming , it’s important to follow cycling etiquette. Always use the designated bike lane rather than lanes for cars, or sidewalks; adhere to the rules of the road; signal with your arm when turning; and make sure you’ve turned on your front and back lights at night.

3. Head to Museumplein to immerse yourself in art

Amsterdam’s top three museums are handily located around the green lawns of Museumplein . The grande dame of the trio is the famous  Rijksmuseum , which occupies a palatial 1885 and contains perhaps the best collection of works by Dutch masters like Rembrandt, Vermeer and Frans Hals. The museum’s galleries also display sumptuous decorative arts as well, including blue-and-white Delftware porcelain and intricate dollhouses.

The world’s largest collection of Vincent Van Gogh’s dazzling paintings ( The Yellow House and Sunflowers , among them) hangs at the neighboring Van Gogh Museum . Modern and contemporary creations by the likes of Mondrian and De Kooning are the focus of the bright, light-filled Stedelijk Museum .

Planning tip: Invest in an  I Amsterdam City Card , a discount pass that provides access to dozens of city attractions, to gain entrance to two of the museums (the Van Gogh Museum no longer participates). The Netherlands Museum Pass includes all three (as well as hundreds of museums across the country); buy one in person at the Rijksmuseum or the Stedelijk.

4. Sip local brews at Brouwerij ’t IJ

You’ll know you’re truly in Amsterdam when you’re sip a tall, frothy beer under the sails of a windmill. Much-loved craft brewery Brouwerij ’t IJ brews in former public baths adjacent to a traditional wooden spinner. Its leafy terrace is idyllic for a pint (try its signature Zatte Tripel ). It’s often possible to see the brewing in action on a behind-the-scenes tour.

5. Find something chic yet practical at a Dutch design shop

Bike carrier straps that function as shelving. Glow-in-the-dark door stoppers. Self-adhesive lamps to stick on the wall. These are just some of the witty, inventive and above all practical Dutch designs you’ll find in Amsterdam, along with furniture, fashion and gadgets galore.

A great place to start browsing is Droog , with a garden, gallery space and restaurant where most of the tableware is also for sale. Other emporiums to check out include  X Bank , set up as a showcase for local creators, and the Gathershop , which stocks its shelves with handmade and fair-trade gift items.

6. Lie out with locals in Vondelpark

Amsterdammers’  favorite green escape is the sprawling  Vondelpark , a lush, 116-acre (37-hectare) oasis of English-style gardens with fragrant roses, winding paths, ponds and sculptures. One of the best free things to do in the city , this egalitarian space is where everyone – kids, adults, couples, joggers, picnickers, locals and tourists – hangs out in the sunshine. Within the park, there are cafes as well as an open-air theater.

Planning tip:  A short walk from the Museumplein’s institutions, Vondelpark is the perfect spot to reflect after soaking in superb art.

7. Visit the Anne Frank Huis, and never forget

When Nazi Germany invaded the Netherlands in May 1940, war came to the city for the first time in almost four centuries – and devastated its thriving Jewish community.

The war’s impact on real people’s lives might be more palpable at the Anne Frank Huis  than at any other site in the world. Behind a warehouse on Prinsengracht, the young girl hid for over two years with her family and their friends in a dark, airless “Secret Annexe” – until they were betrayed and sent to concentration camps. Only her father survived.

Anne recorded the entire experience in her diary, now a classic of Western literature. Walking through the tiny, dark rooms in which she recorded her story is a humbling experience indeed. 

Detour: Amsterdam’s occupation – which didn’t end until 1945 – is also brought to life at the museum of the Dutch Resistance, the Verzetsmuseum . 

8. Raise a class at a bruin café

No matter the weather, the best place to experience Dutch gezelligheid (conviviality and coziness) is in one of its bruin cafés (brown cafes). Dark timber and tobacco-stained walls give these traditional pubs their name.

Planning tip:  With around a thousand across the city, you’ll never be far from a bruin café. They’re especially concentrated charming neighborhoods like the former blue-collar quarter of  the Jordaan , where canalside gems with candle-topped tables include Café Papeneiland , Café Pieper and ’t Smalle .

9. Go out on the town

Awash with bars, concert venues and music-thumping clubs, Amsterdam’s renowned nightlife extends far beyond De Wallen, better known the Red Light District (and an area whose reputation authorities are looking to change).

Leidseplein , home to the famed Melkweg , is a major hub, as is nearby Rembrandtplein . Amsterdam’s LGBTIQ+ scene is found throughout the city, with popular venues like Cafe Prik  playing banging dance tunes late into the night.

Detour: Hop on a free ferry to Noord, one of the city’s coolest, most up-and-coming neighborhoods, and a haven of ultra-hip watering holes. Be sure to check out Pllek and Café de Ceuvel .

10. Snack on local specialties from street markets

Lively street markets like the Albert Cuypmarkt are lined with stalls selling delicious cheap eats like haring (herring; served chopped with diced onion on a bread roll), Vlaamse frites (“Flemish fries”: crispy, fluffy and typically smothered with mayonnaise), stroopwafels (cookie-like wafers sandwiched with caramel syrup) and poffertjes (mini pancakes), as well as Dutch cheeses such as Gouda and Edam. At bars, classic snacks include deep-fried kroketten (croquettes), including ball-shaped, meat-filled bitterballen .

11. Learn about the newest architecture trends at ARCAM

At first glance, Amsterdam’s cityscape seems scarcely changed from the era of Golden Age paintings – yet the contemporary city abounds with such tech-savvy, forward-thinking innovations as solar-paneled bike lanes, a sustainable “floating neighborhood” and the world’s first 3D-printed stainless-steel bridge. Learn about these innovations and other cutting-edge trends in design and urban studies, as well as the best in 21st-century architecture, at the Amsterdam Architecture Foundation ( ARCAM ).

Planning tip: Get out of the galleries and see Amsterdam’s newer side with a guided tour led by an ARCAM expert. Visit their website for the latest schedule (an additional fee applies).

12. Try jenever at Wynand Fockink

The local firewater, jenever (Dutch gin) is made from juniper berries and served chilled. Amsterdam has some wonderfully atmospheric tasting houses to try smooth jonge (young) and pungent oude (old) varieties, such as 17th-century Wynand Fockink .

Cultural tip: Jenever typically arrives in a tulip-shaped shot glass filled to the brim – the kopstootje  tradition dictates that you bend over the bar, with your hands behind your back, and take a deep sip.

13. Swing out over city on the top of A’DAM Tower

The craziest activity in Amsterdam is nowhere near the Red Light District – in fact, it’s far above it. At the top of A’DAM Tower , a 1970s-era high-rise, a six-seater swing sends you out over the building’s edge and 100m (328ft) in the air, as your feet dangle below

You can also ride a virtual-reality roller coaster or take in the view from the tower's 360-degree observation deck, restaurants (one revolving) or rooftop bar.

14. Celebrate at one of Amsterdam’s festivals

Your visit to this outgoing city is likely to coincide with one of its many festivals ; the occasion might involve food, drink, electronic dance music or classical concerts on barges moored on the canals. The most important date on Amsterdam's calendar is King’s Day (Koningsdag; April 27), when people don outlandish orange-colored outfits and party in the streets. And the “parade” of barges that takes to the canals during Pride Amsterdam  at the end of the July is a flotilla you’ll never forget. 

This article was first published December 2014 and updated March 2024

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Amsterdam » Tips for visitors » Amsterdam tourist office

Amsterdam visitor center - tourist office

Amsterdam has two official visitor centers: one in the Amsterdam Schiphol Airport Terminal and one in front of the Central Station. These offices not only inform you about the city in a professional way but can also give you free small maps and folders with information about the city.

Online sources of informaton about Amsterdam

Before going to the tourist center, our pages might answer your questions about Amsterdams:

• Discount city passes
• Touristic attractions
• Accommodation
• Guided Tours

Amsterdam Schiphol Airport

I amsterdam visitor center Arrivals Hall 2. open daily from 7:00 to 22:00

Central Station

Located in a small wooden house outside of central station building on the station square. Between the central station main entrance and city center.

I amsterdam visitor center Stationplein 1 open daily from 9:00 to 18:00

Amsterdam Store

It is a place where you can buy local products and souvenirs. Like books, clothing, flowers, small gifts, but also food and drink that are local delicacies. They also sell entrance tickets to local events.

The I amsterdam store is located inside the central station building. It is not outside like the visitor center.

They are open from 10:00 to 19:00 on weekdays. And 9:00 to 18:00 on weekends.

Visiting the Netherlands

Apart from the Amsterdam office, there is also the National Board of Holland Tourism, which may be useful if you plan to visit any of the many tourist attractions out of Amsterdam, other old cities, museums in Haarlem, The Hague and Rotterdam, Dutch castles or the tulip gardens.

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How to Plan a Perfect Trip to Amsterdam

Discover the best hotels, restaurants, and things to do with this highly curated Amsterdam travel guide.

Lindsay Cohn is a writer, editor, and avid traveler who has visited 45 countries across six continents — and counting. She contributes to Travel + Leisure, Hotels Above Par, InsideHook, Well+Good, The Zoe Report, and more.

Evie Carrick is a writer and editor who’s lived in five countries and visited well over 50. She now splits her time between Colorado and Paris, ensuring she doesn't have to live without skiing or L'As du Fallafel.

Best Hotels and Resorts

Best time to visit, best things to do, best shopping, best restaurants, how to get there, neighborhoods to visit, how to get around.

Gautier Houba/Travel + Leisure

Iconic canals, centuries-old townhomes, cobblestone lanes, and flower-adorned bridges. Amsterdam is as pretty as a postcard with charm in spades. It’s also one of the rare places that attracts history buffs, luxury-minded travelers, couples seeking romance, and backpackers alike. 

Besides cultural attractions like the Anne Frank House and Rijksmuseum, the Dutch capital has leafy parks, hip shops, and an enduring sense of the past that thankfully never fades. With world-class museums, bicycle tours, and a thriving arts scene, it's really just a matter of culling it down to a select few activities. Since wandering around the city’s quaint streets and sitting outside at a sidewalk cafe is so appealing, you won’t want to cram too much into your daytime itinerary. 

In fact, Tesa Totengco, a member of Travel + Leisure’ s A-List Travel Advisor Board and the founder and CEO of Travels with Tesa , told T+L that what makes Amsterdam stand out from other European cities is “Their iconic canal network and how walkable the city is if you’re not biking.”

On the F&B front, this burgeoning culinary mecca boasts world-class restaurants that make every meal a gourmet adventure. When the sun goes down, there’s no shortage of things to do either (think: cozy speakeasies, bustling bars, and plenty of nightclubs). Lastly, you can’t talk about Amsterdam without mentioning “coffee shops” — and not the kind that strictly brews espresso. 

Totengco says these “coffee shops and the city’s long-established attitudes towards tolerance and diversity,” make the city truly special. She notes that “Amsterdam is also one of the earliest places to adopt progressive policies regarding marijuana, sex work, and same-sex marriage.”

Simply put: whatever your idealized version of a European getaway entails, Amsterdam won’t disappoint. 

Pulitzer Amsterdam

Perched on the Prinsengracht canal, the Pulitzer Amsterdam proffers a picture-perfect location. The storybook charm continues inside. Guests are greeted by an eye-catching display of fresh-cut blooms in the entryway. Heritage-rich touches adorn the lobby, rooms, and suites. There’s also a delicious restaurant called Jansz and a lovely garden for enjoying tea or a glass of wine. The Pulitzer is so spectacular that it was voted one of the best resorts in Amsterdam by T+L readers.

Conservatorium Hotel

This high-end option housed a former music conservatory that’s right by the Van Gogh Museum, Conservatorium Hotel comes up big in both the location and aesthetics department. You’d be hard-pressed to find a more impressive architectural feat than the property’s jaw-dropping glass atrium. For a bit of R&R, book a treatment at Akasha Holistic Wellbeing. The Conservatorium Hotel was also voted one of the best resorts in Amsterdam by T+L readers.

Ambassade Hotel

A traveler favorite, the Ambassador Hotel wins rave reviews for its central location and prize-winning views. A mix of contemporary and traditional design, rooms feature modern artwork, antique furnishings, and striking chandeliers. Past guests also tout the friendly staff and reasonable rates. 

The Hoxton, Amsterdam

More than just a respite to rest your weary head, The Hoxton, Amsterdam is a place to see and be seen. A lobby bar that encourages mingling, quirky rooms, and interesting pop-ups gives it a vibe that’s simultaneously uber-hip and approachable. The welcoming atmosphere makes travelers from all walks of life feel like they’re part of the “in crowd.” 

For travelers who prefer a boutique stay with a sophisticated, modern ambiance and ample plush perks, The Dylan most certainly delivers. Rooms beckon well-heeled wanders with a variety of room sizes and layouts and a palette of muted hues and Aesop toiletries. The tranquil courtyard is an ideal spot to unwind after a day of sightseeing. 

Late spring is arguably the best season to visit Amsterdam. The forecast of mild temperatures couldn’t be more perfect for biking around the city and exploring the surrounding countryside. Starting in early April, the legendary tulips begin to bloom, which lures travelers from around the world. The famous King's Day carnival, held on April 27, is another major draw. 

Totengco agrees that spring is the best time to visit Amsterdam. She recommends booking a trip “between April and May when the tulips are in full bloom and one can visit the Keukenhof gardens .”

Because the aptly nicknamed “Venice of the North” enjoys an oceanic climate, it never gets super hot. While the rest of Europe flocks to the beaches of Santorini and Saint-Tropez, we love the idea of a summer city break in Amsterdam. You might have to contend with a few more fellow travelers, but it’s certainly not going to be an impediment to a fantastic trip. 

Early fall is marked by pleasant temperatures and plenty of opportunities to spend time outdoors. Don’t write off wintertime. Sure, the days are short and there’s a frosty chill in the air, however, the sparkling frozen canals, holiday spirit, and lack of crowds make it a really special time. 

Van Gogh Museum

The Netherlands has birthed many famous artists, with Vincent Van Gogh chief among them. Works by the tortured artist are on display at his namesake museum . If you hope to see “Sunflowers” on your trip to Amsterdam, be sure to buy tickets ahead of time. 

Anne Frank House

Widely regarded as Amsterdam’s most significant attraction, the Anne Frank House invites visitors to learn about the life of the Jewish diarist who hid from the Nazis during WWII through a collection of her writing, photos, videos, and personal items. Keep in mind that tickets sell out months in advance. 

Located in Amsterdam-Zuid, Vondelpark is a sprawling 47-hectare urban green space featuring an open-air theatre, playground, shaded areas, ponds, and cycling paths. When the sun comes out, it instantly becomes a hotspot for afternoon picnics and sunbathing. 

Rijksmuseum

Michela Sieman/Travel + Leisure

By now you’ve likely gathered that Amsterdam abounds with incredible museums . But art and history enthusiasts should make a beeline to the Rijksmuseum , which chronicles 800 years of heritage through the works of masters like Rembrandt and period artifacts. In fact, Totengco said it is the “preeminent museum on Dutch art and the masters Rembrandt, Vermeer, and Van Gogh.” Noting that “If you only had time for one museum, this should be it.” 

Canal Cruise

No trip to Amsterdam would be complete without a canal cruise. It’s truly the best way to see “Venice of the North.” You can purchase a ticket with Flagship Amsterdam, operator of the highly regarded Amsterdam Open Boat Canal Cruise , or opt for something a bit more intimate and romantic like a private vessel operated by the Pulitzer Amsterdam . 

The Otherist

A quirky shop that advertises its wares as “modern curiosities and vintage finds,” The Otherist has built a business on oddities. Peruse the shelves of framed butterflies, one-of-a-kind jewelry, and porcelain skulls. You’re bound to stumble upon something totally unique. 

Vanilia is the place to pick up Dutch-designed, sustainable basics — sweaters, denim, skirts, and wrap dresses — that are destined to become wardrobe staples. Bonus: every time someone at home doles out a compliment, you can reply, “Oh, I bought this in Amsterdam.”

Antiekcentrum Amsterdam

Collectors of bygone-era treasures (and just generally anyone with interest in the past) should check out Antiekcentrum Amsterdam , the largest antique market in the Netherlands. A huge range of jewelry, art, ceramics, and homewares are up for grabs.  

De Kaaskamer

Fans of aged Appenzeller, raw milk gouda, and chèvre rejoice! Whether you’re in the mood for Dutch or imported cheese, De Kaaskamer is sure to satisfy your cravings. This storied retailer also sells a selection of tasty meats, salads, tapenades, wine, and beer.

Housed in a bright and airy glass-domed space, De Kas wows with multi-course tasting menus. In fact, it was the top restaurant recommended by Totengco who called it a “chic greenhouse conservancy serving garden-to-table Mediterranean fare.” Much of the produce comes from the on-site greenhouse — which patrons can tour before or after eating. Pro tip: It’s easier to snag a reservation for lunch. Plus, the midday light is sublime for snapping food photos. 

Restaurant Floreyn

Dutch cuisine flies under the radar. Restaurant Floreyn gives travelers a taste of local flavors. We dare anyone not to fall in love with the rotating menu of seasonal house specialties. Oh, and in case you were still on the fence, the wine pairing is totally worth it. 

De Laatste Kruimel

Bakeries are a dime a dozen in Amsterdam. But De Laatste Kruimel is something truly special. This neighborhood gem delights visitors and locals with its French toast and bread pudding. Don’t sleep on the more savory offerings like quiche either. 

Vleminckx de Sausmeester

A delicious tradition dating back decades, Vleminckx de Sausmeester has perfected the art of fried potatoes. It’s worth waiting in line for the chance to dig into perfectly crispy spuds. Don’t forget the homemade sauces. Curry ketchup, anyone? 

Upstairs Pannenkoekenhuis

Dutch pancakes are a full-blown phenomenon. Upstairs Pannenkoekenhuis serves sweet and savory varieties of this beloved dish in a quirky second-door space that’s brimming with charm. Can’t decide what to order? You can't go wrong with the best-selling brie and honey pannenkoek.

Most visitors arrive in Amsterdam via plane. The Amsterdam Airport Schiphol (AMS), also known as Schiphol Airport, is the Netherlands’ main international airport. The airport is extremely close to the center of the city, with airport shuttles running between the airport and the city center every 15 minutes (bus 397). Once you’re in the city center (or Centrum) you can walk or bike almost everywhere.

Grachtengordel (Canal Belt)

Postcards of Amsterdam typically showcase Grachtengordel. Encircled by the city’s main canals — Herengracht, Prinsengracht, and Keizersgracht — this winsome zone is known for its colorful townhomes, waterfront eateries, upmarket hotels, and attractions like the Anne Frank House. 

Arguably the most in-demand neighborhood in Centrum — or, more accurately, all of Amsterdam — Jordaan is an irresistibly beautiful maze of narrow lanes, canals, high-end boutiques, and cozy cafes.  

Museumkwartier

Museumkwartier has a wide range of museums (the Rijksmuseum, Van Gogh Museum, and Stedelijk Museum, to name a few), as well as the Concertg e bouw . It’s also home to many fine jewelry stores and designer outposts. 

Just south of Amsterdam's city center lies De Pijp. This former working-class neighborhood turned hipster haven has an urban industrial edge and bohemian flair. Go savor the flavors of Albert Cuyp Markt and stay for the cool brunch spots, retro pubs, and contemporary ateliers. 

If walls, err cobblestones, could talk, De Wallen would have tales to tell. Amsterdam’s infamous Red Light District entices travelers with the promise of peep shows, sex shops, cannabis cafes, and nightclubs. 

Forget about renting a car, Totengco says, “Walking is honestly the best way to get around the city.” If you prefer to do as the locals do, download ‎the Donkey Republic app to rent a bike or pop into a local rental shop. 

If you have mobility challenges or visited Amsterdam during a bout of poor weather, she said, “the tram system is also efficient and easy to navigate.” If you’re planning to take public transportation and want to see all the major sites (including a canal cruise), Totengco recommends buying the I Amsterdam City Card which includes unlimited use of the city’s public transport (GVB), bike rental, a canal cruise, and over 70 museums, including the Rijksmuseum.

Trams: Amsterdam’s iconic blue-and-white trams remain a reliable and economical way to get around the city center ( 3.40 Euros an hour or 9 Euros a day). Most lines convene at Amsterdam Central Station, the city’s main transportation hub. 

Buses: The bus system is quite extensive and efficient with over 40 lines. Catching a flight? Hop aboard the airport shuttle , which runs between Amsterdam Airport Schiphol and the city center every 15 minutes. Planning an evening out on the town? Whereas the trams and metros operate between 6 a.m. and 12:30 p.m. , night buses come in clutch for after-dark transport needs. 

Metros: The metro system comprises five routes and serves 39 stations, making it best for accessing the outlying suburbs. 

Ferries: Like trams, buses, and metros, Amsterdam’s ferries are also operated by GVB. Connections across the Noordzeekanaal (North Sea Canal) are under 2 Euros, while boats crossing the IJ River are free of charge for pedestrians, cyclists, and moped riders. 

Rideshare: If you’re sticking to Amsterdam’s Centrum, driving isn’t really necessary. However, it’s easy to hail an Uber to take you to some of the outer boroughs.

Trains: The Netherlands has an impressive national railway network. For day trips to the countryside and neighboring cities, trains from Amsterdam Central Station are a convenient and easy-to-navigate option.