travel agent newsletter

10 Travel Newsletter Examples & Writing Tips

• 11 November 2021
• By Ella Webber

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It’s estimated that between 8,000 and 20,000 planes are in the sky right now . Given that 50% of these planes are commercial people carriers able to take around 200 passengers, that’s between 800,000 and 2,000,000 people zooming overhead at all times.

Whether it’s discounted seats or guidance on road trips you’re offering, there’s a lot of people booking travel every single day.

A beautiful travel newsletter could turn those travelers into your travelers. Whatever you offer in the travel industry—be it experiences, retreats or route plans—it’s essential to reach your audience with relevant information, updates and offers.

We’ve put together this list of ten travel newsletters to show you how you can wow subscribers with sleek travel newsletters. Our examples are a collection from fellow entrepreneurs and small businesses that put their own twist on travel newsletters—much to their subscriber’s delight.

Here are the ten travel newsletters we’ll be talking about today:

• 7 Wayfinders
• Meera Lee Patel
• SUITCASE Magazine
• Much Better Adventure
• Roadtrippers
• Francisco Yoga
• Bright Nomad
• DialAFlight

They’ve put the work in so we don’t have to— plane and simple . Keep reading to find out more about how you can ensure only first-class emails are touching down in your subscribers’ inboxes.

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Why you should be creating travel newsletters.

If you operate in the travel industry but have yet to start sending out a newsletter, here’s why you should. 

Engage your audience

The travel industry’s average email open rate is 16% . The average click through rate is 6% . With guaranteed deliveries and engaging content, you’re in a strong position to change that.

Creating engaging and relevant content to share with your audience is hugely beneficial to your overall business goals. If nurtured, it’s a consistent point of contact via which you can share any news, updates or offers you wish to communicate. 

In fact, 81% of B2B marketers say their most used form of content marketing is email newsletters and 31% say it’s the best way to nurture leads. Email marketing creates space to share whatever you want with your audience, to keep them engaged and interested in your brand.

Increase website traffic

Sending out a travel newsletter is also a great way to direct traffic towards your webpage—or any other custom resource for that matter. Strategically created emails encourage readers to click through to your website and continue their search in a place that’s designed to convert.

However, it’s important not to overdo it. Too many emails with demanding calls to action (CTAs) will get you a one-way ticket to the spam folder. 

Build trust in the industry

Building trust among customers and leads alike is key for ensuring business growth. Recommendations and positive word of mouth (WOM) are essential for smaller businesses looking to make waves, and beautiful emails and newsletters are a great way to make an impact.

Consistent delivery means recipients slowly begin to expect your travel newsletter as part of their weekly influx of emails. It’s what’s in those emails that ensures they begin to look out for it. 

Use the opportunity to showcase an intimate side of the business—one that clients don’t typically get to see. This consistent, on-time delivery and exclusive access build up industry recognition and trust in your brand.

What makes a great travel newsletter?

A great travel newsletter includes personalized fields, user-generated content, clear CTAs and is optimized for mobile. The precise content and layout really depend on your brand and product, and what you’re looking to achieve with your email.

Newsletters, like any other part of your business, are unique to your product and vision. A travel newsletter should be an extension of your brand—you want it to be instantly recognized by your subscribers. Here are some tips on where to start.

For more, check out our post on what to include in a newsletter !

Personalize your emails

Email personalization is a quick and simple way to increase your newsletter engagement. In fact, 82% of marketers reported an increase in open rates when sending out personalized emails. It’s a bit of a no-brainer, really.

Personalization doesn’t just mean Dear {FirstName} , however. There are ample ways to personalize your newsletter, such as:

• Dynamic content : is email content that changes based on the subscribers’ data and preferences.
• Triggered messages : are sent automatically based on pre-established conditions met by a subscribers’ actions or behaviors in your email workflows. 
• Send-times : play an important part in newsletter open rates so ensuring your emails are time-zone adjusted is essential.

Include user-generated content

User-generated content (UGC) can be anything from photos of clients enjoying your product or service to reviews of their experience with your travel organization. Including it in your emails is a way to showcase genuine appreciation for what you’re providing—from one client to another. 

There are many ways in which you can collect user-generated content. A great place to start is online and in social hashtags— yes, we’re suggesting you google yourself. Users often take to social media to share their travel experiences and recommendations, so see what your clients are saying and sharing. 

Alternatively, you could encourage UGC by asking individuals to send photos of them interacting with your product or experience. A competition or giveaway that requires users to send their UGC in is a great way to do this.

UGC also does wonders for your reputation. When it comes to securing new clients, 84% of consumers say they trust peer recommendations and reviews over other sources of advertisement. Showing your audience how others are enjoying your products or services is key to creating a great travel newsletter.

Optimize for mobile

Mobile clients account for 41.6% of email opens so it’s super important to optimize your content for mobile devices. Responsive email templates make this a lot easier so make sure you’re using one for your travel newsletter. Here are a couple of other points to consider when optimizing for emails on mobile:

• Subject line and preview text : you’ve got substantially less space to say what you want to say. A good character count to aim for is about 30 characters .
• Break up text : don’t overdo it on the copy front as a smaller screen can make your email look crowded. Make blank space your friend.

Finally, clearly directing your subscribers to action is key in meeting your email newsletter goals. Every email is sent out with an intention; whether that’s getting clicks on an affiliate marketing link or updating your subscribers on a sale.

Whatever your goal is when sending out a newsletter, make sure your CTAs help you reach them. CTA buttons attract 28% more clicks than hyperlinks. But, don’t overdo it—your subscribers will be overwhelmed by choice and end up picking none. 

Here are a couple of things to consider when designing and placing your CTA button:

• Size : catch the reader’s eye in a way hyperlinks can’t
• Design : make it stand out by adding gradients, shadows and other effects
• White space : allows for readers to spot your CTA with no distractions
• Color : color doesn’t just help a CTA to pop, color psychology can play a key role in evoking an emotion and reaction from a subscriber

Read more: How to monetize a newsletter

10 Travel Newsletter Examples & Writing Tips

Now that we’ve looked at why you need a travel newsletter and how best to go about it, we’re ready to dive into our favorite examples to inspire your own. 

1. 7 Wayfinders—driving web traffic

This family of seven travel the world and share their experiences doing so. Leslie and Chris use the newsletter to share the good and the bad of their journey, as well as provide some top tips on how others can take the leap.

Why does it work?

Their travel newsletter is focused on inviting people in to discover more about the experience and how they can also manage traveling with kids. This travel newsletter isn’t trying to sell anything—it’s instead encouraging subscribers to take a look at their latest blog post. Their goal is to drive web traffic and engagement .

The newsletter follows their family-orientated brand and engages subscribers with personal, new blog posts and supporting content from the get-go. The simple and sleek template allows them the space to get their message across seamlessly.

2. Meera Lee Patel—nurturing community

Meera Lee Patel is an artist and author who creates work to inspire and encourage people on their journey of self-exploration. While Meera Lee doesn’t center her offerings around travel, this email is a great example of a travel newsletter looking to invite participants on an exciting journey.

The intent of a newsletter impacts the chosen template and this travel newsletter is no different. It’s more copy-heavy as there’s more to communicate. Meera Lee has also added an element of exclusivity to their travel newsletter. The travel offering—in this case a holistic retreat—has been shared with subscribers first. 

This is a great example of how a travel newsletter can be used to nurture an existing community .

3. SUITCASE Magazine—guided by CTA buttons

SUITCASE Magazine is another travel newsletter delivering high-quality emails to its subscribers. The simple template makes space for the location images it’s presenting—in this case , Osaka, Japan. 

Promoting an experience or trip is very visual—people want to know where they’re headed and what they’d see. In general, emails that include some sort of graphic have a higher open rate and CTR than their text-oriented counterparts. 

A couple of lines of copy support the images, and clear CTA buttons guide users to the next step: heading to the next stage of the funnel and reading more. 

4. Much Better Adventure—ample user-generated content

Much Better Adventure delivers exciting travel and adventure news and relevant information in its travel newsletter. It’s about sharing experiences with subscribers and inspiring them to embark on their own journeys for their next vacation. This newsletter is full of breathtaking images and access to new blog posts about the locations on display.

Traveling is about breathtaking experiences. That’s why UGC is so beneficial here. Including personal travel pictures show users there’s a real person behind the newsletter, and that it’s real experiences being shared within.

Taking the leap is a lot easier when you can see others just like you doing the same. Having UGC at the heart of this travel newsletter is letting people do just that.

5. Judy—adding instant value

Judy is a company helping people prepare for disasters and emergencies. Whilst they’re not necessarily a travel company, lots of their offerings revolve around traveling safely. This travel newsletter is packed with value for subscribers and promises even more in the full guide. 

The eye-catching graphic and bold copy sit beautifully in any inbox and the inclusion of the six top travel tips in a snowstorm is a smart move. By including these helpful tips, subscribers are able to get something for nothing. They’ve simply opened the email and been presented with value .

White space and bright color contrast nicely to create an enjoyable reading experience. The high-quality, valuable content almost feels like an added bonus.

6. Roadtrippers—a familiar face

Roadtrippers is a route planning tool used by many to plan car trips and experiences across the US, Canada, UK and Israel. Its travel newsletter is one of the few to open with a note from a familiar face instead of just an image. 

Presenting a face and name people can trust at the beginning of every newsletter creates a sense of security in the brand. It gives you the chance to build a deeper connection with your subscribers—one they’ll look out for in their inboxes.

This trust is essential for Roadtrippers. The software takes people from A to B but it needs to ensure it does it safely and securely . 

More importantly, users and subscribers need to perceive it as a safe and secure service. If you don’t trust the software leading you 2,000 miles across the continental U.S, you’ll likely abandon ship.

7. Dorsia—an automated email

Dorsia creates travel itineraries for cities across North America, Europe and Hong Kong. They find activities across your city of choice and curate itineraries depending on the type of stay you’re looking for. 

An organization that sends personalized content to its users relies on automation and personalization in its email marketing. Their travel newsletters look different depending on where you’re heading or have been. 

This welcome email is just the start, but it does a great job of saying hello. Dorsia focuses on a visual approach to email marketing and uses the welcome email as an opportunity to push the app.  

A glance at their website will also confirm their branding is consistent throughout its communications. Illustrations and the newsletter header are simple and travel orientated and overall great visuals by which users remember the brand. 

8. Francisco Yoga—a travel experience

Francisco Yoga’s recent travel newsletter focuses on an upcoming experience for subscribers to take part in. A newsletter like this one calls for ample picture space as well as sufficient space to explain the offering .

This travel newsletter template meets both of the above criteria and creates space for recognizable branding, in this case, the logo. Subscribers know who it’s from instantly, and the template shows them what it’s about at a glance. 

They’re likely to have heard about this opportunity via other channels but it’s important to further communicate the experience and its offerings for subscribers.

9. Bright Nomad—a travel update

Bright Nomad shares the experiences of Tal Bright, owner, as she adventures around the world. It’s a personal travel newsletter that intends to inform and entertain people. It’s a community update of how things are going.

This template places buttons to other social channels at the very top of the template. This ensures subscribers know they’re there without having to look for them and encourages people to look further into Tal’s adventurous lifestyle. 

People are inquisitive and curious and nosey . That works for your business. Encourage them to scroll through your travel content, it’s there for a reason.

10. DialAFlight—optimized for mobile

The final travel newsletter example on our list is from DialAFLight, which specializes in travel booking and management. This travel newsletter is to update subscribers on current travel regulations and the latest news. 

It’s an essential send-out for this organization that gets to the point straight away . Subscribers know exactly what to expect from the get go.

The template is ideal for sharing updates and the airplane window-style images nicely suit the industry and brand. The lack of buttons here—if they’re able to communicate everything in the newsletter—is a win. Readers aren’t tempted to click away before receiving the full update—smart.

This is also a great example of an email that’s been optimized for mobile. The template—that separates the content into blocks—breaks down easily to ensure a great viewing experience on mobile.

Have a look at these top Mailchimp alternatives to find the best tool for designing beautiful, mobile-friendly newsletters.

Let’s sum it up

With our top tips and examples, you’re sure to be creating quality travel newsletters in no time. Just remember : your template depends on what you’re looking to achieve. Don’t just pick the prettiest.

When it comes to creating amazing travel newsletters, focus on what makes them great. Personalization, UGC, mobile-friendly templates and clear CTAs will all help you on your way to creating engaging travel newsletters people can’t help but click.

Consider what you want to achieve with your newsletter as this will inform your other decisions—like template and copy, personal note vs. no personal note, copy-heavy vs. picture-heavy. The list goes on. 

We’re certain these examples and tips will get you ready for your travel newsletter take-off. If you’re interested in both effective and beautiful , try Flodesk and begin creating purposeful, affordable emails, to help take your business, and subscribers, to new heights. 

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About the author

Ella Webber

Ella Webber is the Project Manager & Assistant Editor at DSLX—a mission-driven copywriting agency for businesses. Ella creates and edits content across a range of industries.…

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Five Simple Tips for a Better Travel Agent Newsletter

The purpose of a travel agent newsletter is to win the hearts and minds of your readers so they become customers. Photo: Shutterstock.com

Attracting and retaining clients consistently remains the No. 1 challenge for travel advisors. Competing against the familiar brands and million-dollar advertising budgets of large suppliers who can sell direct, as well as online travel agencies (OTAs) trying to be all things to all travelers, small agencies need to remain hyper-focused in their marketing to remain top of mind, and convince consumers to book with them.

One key marketing tool is the travel advisor’s newsletter. Having one gives an agent one more opportunity to capture a sales lead’s first name, last name, and email address, and grants permission to the advisor to regularly communicate with the consumer to educate them and market offers.

However, travel advisors find newsletters a difficult marketing tool to commit to. In an informal survey of 145 agents this author conducted earlier this year, 68% of the advisor respondents said that they don’t have a monthly newsletter.

“I think it really gets down to the right vehicle,” said Anthony Cifelli, owner of Truevail, a travel newsletter publishing company that works with travel agents. “Most advisors will say they don’t have the time, but I’ve seen that with the right vehicle, they do find the time to engage.”

Cifelli started Truevail partly as a reaction to advisors saying they don’t have the time to regularly produce a newsletter.  While his company will produce some or all of the content for his travel advisor clients, “a surprising number of new members are opting to contribute their own writing.  So, they are finding the time. Why? I believe, the vehicle has freed their minds from the stress of having to organize it all. They can now freely tell their story.”

Truevail is an online, subscription-based, automated digital marketing platform for travel advisors. Truevail was launched in April 2019 to help travel advisors transform their businesses by supplying them with a stress-less, hands-free marketing solution. 

Cifelli has started several successful businesses over the years using his skills as a marketer, and worked with a variety of companies and entrepreneurs, including Sir Richard Branson, whom I watched break all the rules of hospitality and marketing.   

To combat the inclination to not produce a newsletter, Cifelli recommends five ways travel advisors can simplify their planning and editorial production. 

1. Keep it Simple Silly (KISS) “Less is more,” Cifelli said – for you, and for your clients. “Your clients’ day is already jam-packed with commitments of one kind or another, so limit your newsletter to a handful of sections, headlined with bold titles they can readily recognize,” and keep each article to no more than 300 words, he said.

“If they know that your email is one of the longest in their inbox, you risk losing them and seeing your ‘unsubscribes’ rise,” said Cifelli, who believes optimal publishing frequencies are 1-2 times a month. “Consider using the second monthly email to relay a short marketing message or to link to a blog post, so that you’re also repurposing content, and keeping things simple for you, too.” 

2. Focus, focus, focus Don’t try to be all things to all people, in your business, and in your newsletter. “Generally, people are attracted to people who look like them, so determine who your ideal client is, and write for that customer,” said Cifelli.

Whether you are writing about your latest fam trip, a client’s recent vacation, or a supplier’s promotional offer, keep your newsletter content narrowly focused on who you are trying to attract, their specific vacation style, and the experiences you want to sell.

“Become irresistible to the types of people that want your style of service and travel,” said Cifelli, who believes it is better to build a “small audience of dedicated, loyal followers, and not some massive newsletter subscriber base.” This will result in higher email open and click-to-open rates, drawing your subscribers deeper into your sales funnel. 

3. Make your newsletter Instagram-worthy In the spirit of keeping content creation simple, so that a travel advisor doesn’t fall off their newsletter editorial plan after a few months, Cifelli advises agents to always keep in mind how they can translate content from and to their social media handles.

“Your newsletter should be an instant source of content for your social media accounts. Do your newsletter posts have great photos you can use to tease your social followers into subscribing to your newsletter? Are you cross-promoting on Facebook the story of that fam trip to South America that you’re featuring in your current newsletter? Think cross-platform when mapping out your newsletter editorial calendars so you can see how stories can appear in Facebook, or your Instagram newsfeeds,” he said.

Cifelli also recommends newsletter templates that allow you to open it easily into a web browser for better viewing. “That link can be copied and dropped into your social media posts.  You can usually see a short preview of the newsletter in the post which piques interest,” he said.

In reverse, what are your social followers talking about that might be great for your next newsletter. “If you are producing a monthly newsletter email, set time aside each week to monitor and note what your tribe is saying, and see how that fits with your overall business and newsletter strategy,” he said. 

4. Find YOUR voice “The point of your newsletter is to stay in front of your clients so that they want to talk with you about booking their next vacation. That means you shouldn’t merely reproduce supplier content in your newsletter,” Cifelli said.

Unfortunately, he said, “not everyone is a great writer, and not everyone becomes a good writer overnight. So write as often as possible. Practice by telling people stories about your travels, your clients’ travels. Tell those stories on social media, or in Word documents you save in a file on your laptop. Just write.”

Over time, with consistent practice, Cifelli said, “you will start to hear your voice, the phrases and themes that are distinctly yours. Craft your content to educate your clients about the value you create as an advisor. Make the process fun for yourself by writing about inspiring, life-changing trips you have taken.”

Part of a travel advisor’s “voice” is how their stories and advice take a visual form, Cifelli noted. Photos with vivid colors, and storytelling compositions will help draw customers back to your newsletter time and again. 

5. Learn from reader comments and reports Your email provider (e.g. Constant Contact, MailChimp, etc.) should provide reporting that shows a host of metrics that indicate who is opening your emails, and whether or not they are clicking on your content.

“Your followers are telling you about their likes and dislikes by how they respond to your emails. Don’t overlook this critical info,” Cifelli said. Open rates could indicate that your email subject headings aren’t enticing enough to get subscribers to pay attention. “All of the greatest content in the world, the most inspiring photos, aren’t worth the effort if no one is opening your email newsletter,” he said. Similarly, the purpose of your newsletter is to win the hearts and minds of your readers so they become customers. Knowing who is clicking through to your website, to a landing page where you can glean more information about your readers’ travel interests, or a specific call to action, gives you more insight into how well you are targeting your ideal client, and that your content is working.

“This ‘digital feedback’ will tell you whether or not your newsletter is accomplishing your objective,” said Cifelli. “Learn to listen to these metrics, the same way you listen to your clients commenting on your social platforms. It’s just another form of marketing feedback.”

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Yes. Every year we refresh the articles and replace some of them with new ones. You can request specific topics you want us to write articles on. We grant most of the requests we get.

Let me put this myth of duplicate content to bed once and for all. You do not need to worry about it. I promise.

“Remember, Google has 2,000 math PhDs on staff. They build self-driving cars and computerized glasses. They are really, really good. Do you think they’ll ding a domain because they found a page of unoriginal text?

A huge percentage of the internet is duplicate content. Google knows this. They’ve been separating originals from copies since 1997, long before the phrase “duplicate content” became a buzzword in 2005.” – Andy Crestodina, Orbit Media

To read the full article, click here https://blog.kissmetrics.com/myths-about-duplicate-content/ or to find others like it Google “duplicate content myth” and choose from any of the quarter of a million other articles that will tell you the same thing.

And, if you are still concerned about it, after all this, you can spend 10-20 minutes making minor edits to the articles so that your version is unique. But I recommend you spend that time doing something more productive, like following up with that client who called this morning, or writing a totally unique blog post about your latest FAM trip, or taking a nap. 🙂

The emails are in Word Documents so that you can easily copy and paste them into your email marketing system or onto your blog or wherever you would like to use them.

We totally get where you are coming from that you want to be 100% honest with your clients – that’s the only way to run a business!

The good new is that the chances of someone asking you if you write your own articles is really slim. We’ve never once heard of it coming up.

If someone DOES ask you, just be honest with them. With your purchase, we will even provide you a short, simple little email to keep on hand just in case someone does ask.

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Travel Newsletter Templates

Navigate the world of storytelling with our travel newsletter templates. Take your readers on a journey with every issue.

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Best Newsletters To Help You Grow Your Travel Business

• Travel Industry & Trends

Subscribing to a newsletter is a great way to receive curated content directly in your email inbox. We are here to share a list of publications that send up-to-date news and exciting content to help your business thrive. You can get insights on industry trends, entrepreneurial tips, and find motivation as a travel business owner.

No matter your area of specialty within tourism, there are plenty of interesting, informative, and entertaining newsletters to suit you.

Here is our roundup of the ten best travel and tourism newsletters to help you grow your business.

10 Great Newsletters Travel Companies Can Subscribe To

1. wetravel.

WeTravel sends out a regular newsletter specifically for travel industry professionals. There is something in it for tour operators, travel businesses, and trip leaders, among other others.

In addition to the group travel sector, WeTravel also has a newsletter designed for wellness and retreat professionals.

Each month, the newsletter contains a collection of curated content from industry-leading sites, as well as original content from the WeTravel Academy. In it, you can find inspiring industry stories, business and marketing tips, social media guides, guest spotlights, and more.

You will also get updates on WeTravel's upcoming events, including webinars and panel discussions, in case you would like to join. Plus, resources such as business courses, eBooks, tools, and templates, go out in the newsletter. Just submit the form on the right side of this article (or in any other Academy pieces), and you will start receiving it.

Skift is well known for the up-to-date news and research it publishes. The publication covers insights into several different travel sectors, including hotels, business travel, airlines, online travel, and more.

With topics ranging from supply chains and distribution to general industry outlooks, subscribing to Skift will give you access to all the latest cutting-edge news in travel.

One of the most interesting sections on Skift is its “Today in Travel” section, where it publishes the biggest global travel stories each day.

Whether you’re looking for the latest country updates around COVID-19 restrictions or want to discover on-demand travel events , Skift is a great place to find it.

3. World Tourism Organization

The World Tourism Organization (UNWTO) is a United Nations agency focused on the global tourism industry. Its newsletter is a source of information to keep the industry informed and guide tourism stakeholders in the right direction.

UNWTO has a lot of influence and is a very credible news source. Their frequent news updates cover everything travel operators need to know about the state of global travel, tourism recovery, and industry advancements.

4. Business Travel News

Business Travel News is a long-running source of information for tourism companies and travel managers involved in the business travel sector. This newsletter offers corporate travel analysis and deep industry research. Plus, it highlights current affairs and trends shaping the industry.

Business Travel News offers a monthly physical publication and a free newsletter that distributes its digital publications.

While the Business Travel News Group is focused on the US, they have a couple of different newsletter options for international travel updates. This includes their BTN Global, BTN Daily, and BTN Travel Management newsletters.

5. Travel Weekly

Travel Weekly focuses on travel news and showcases pieces on the hottest travel destinations. While it's a useful source of information for travelers, it's also got plenty of content for travel businesses. The Travel Weekly podcast is focused on B2B in tourism.

Subscribe to the Travel Weekly newsletter to access timely travel news focused on destinations all around the globe. The publication also focuses on niche areas, like adventure travel, culinary travel, family travel, LGBTQ+ travel, and more. You can find your exact niche and read about all the latest industry developments.

Travel Weekly is a trusted voice of the travel industry, providing useful daily insights for all kinds of tourism professionals.

6. Tourpreneur

Tourpreneur is a community and podcast hosted by Shane Whaley, who has worked in the travel industry for twenty plus years. The community centers specifically around tour operators, helping them to keep up to date with the tours and activities industries.

Shane curates and shares news on topics ranging from the latest trends to technology and operating a business in today’s landscape. Sign up for the newsletter to get alerts when Tourpreneuer’s latest podcast episodes and blog posts go live.

7. The Hustle

The Hustle is a popular daily newsletter for business and tech news. The newsletter is fun and easy to read, keeping you updated with the world's biggest headlines and stories.

While not focused on travel, The Hustle is a solid place for entrepreneurs or business owners to learn about tech trends and the latest global business developments.

The travel industry is influenced by various events that happen around the world. Keeping a finger on the pulse of this type of news is a great way to get inspired by other businesses and innovators and understand some of the most significant entrepreneurial developments. 

Besides all that, it’s also a very entertaining daily read.

8. TechCrunch

TechCrunch is not a travel-specific news source, but it will keep you updated on the latest global technology news. As a travel business owner, staying up to date with tech developments is critical, and the TechCrunch newsletter is one of the best resources to help you do this.

The publication has a daily newsletter called The Daily Crunch that rounds up the biggest tech news and events in the world each day. This will help you grasp the technology and habits that are shaping the travel industry.

TechCrunch focuses on the internet of things, data and security news, startups, and virtual payments technology are a few examples of the helpful content travel managers can access.

9. PhocusWire

PhocusWire is another publication that requires little introduction. It’s part of the Phocuwright group and focuses on technology in tourism. The editorial team regularly interviews leading experts who are actively involved in the digitization of the industry and know their way around travel technology.

By signing up for the newsletter and following the publication, you will get access to the latest research, expert analysis, and industry data in tourism. Using these insights, you will be able to understand the market better and make informed decisions for your business.

10. Go World Travel

Go World Travel Magazine is a leading source of information for travelers. While it's not geared towards industry professionals, it's still a valuable place to see what's going on in the travel industry and what some of the most prominent travel brands are doing.

Subscribe to the Go World Travel newsletter to find out what’s happening in the most popular global destinations. You will also get the latest travel stories and updated travel guides. This is a great way to get into the mindset of today's travelers and understand the content and destinations that they’re interested in.

Being so full of up-to-date travel information, Go World Travel can help to keep you inspired and excited about the state of global travel.

Travel news is always changing, so it's vital for travel businesses to stay ahead of industry developments and changes. The newsletters we’ve listed are all credible sources of travel information and news.

These newsletters all offer valuable information if you want to learn how to grow your business, find out about the latest travel tech, or are interested in breaking news stories.

Subscribing to them is easy, and it can add a great deal of value to any travel business operator.

Sign up below for WeTravel's newsletter and get stories like these sent directly to your inbox.

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How to Write a Captivating Tourism Newsletter (With Examples)

By Breanna Lawlor

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Writing doesn’t come easily to most tour operators. And when you’re short on time, it can be one of the first things you drop in your business. 

A tourism newsletter doesn’t have to be complicated or long-winded. It’s really a round-up of any fun or insightful travel content you believe your guests might be interested in. 

The best part about these tourism newsletters? Giving past, present and future guests a sense that you have a wealth of knowledge worth sharing.

Wondering where to begin? Start by evaluating the type of marketing emails you like and what stands out in these marketing newsletters.

A tourism newsletter paves the way for you to establish a personalized level of communication with your audience. And, it’s pretty easy to get started, especially if you’re passionate about your role as a tour operator. 

Why send your newsletter to your tour guests? 

Travel newsletters are designed to inform and provide value for the reader at a glance.

Is there an art to sending timely, relevant newsletters? Absolutely. You’ll find a balance between quarterly, monthly, bi-weekly and weekly messaging depending on your workload and time of year. 

What’s the purpose of emailing a newsletter, especially when people can find you on social media?

By sending a newsletter to your email list, you can engage on a personal level with your audience — arguably more so than with social media. This means, addressing people by name with personalized tokens and sharing relevant content on a massive scale. 

As you continue to build your email list, treat your travel newsletter subscribers like you’d interact with guests in real life. Done strategically, your tourism newsletter can create opportunities to engage with your customers which, over time, encourages new and repeat bookings.

Your tourism email newsletter is a way to provide subscribers with fresh content and the inside scoop with tips and promotions. As the most interacted with methods of digital marketing, email is both accessible and user-friendly. 

And, at the same time, it’s helpful in putting your tour business front of mind for your customers. The best part? The right type of content can turn visitors into subscribers and lookers into bookers. 

What to include in travel newsletter content

When travelers sign up to receive updates from your tour business, they exchange their name and email address with a promise of receiving content that’s educational, insightful and fun. Here are the different types of content you can include in your tourism newsletter:

1. News and updates

These emails can follow your reservation reminder email , if you provide guests with the option of opting in to be the first to know about events, exciting news and deals for newsletter subscribers only. 

Throughout the COVID-19 pandemic, two BC resorts; Wild Renfrew and Nimmo Bay have sent updated newsletters with every health order update. Their goal? Keeping current and future guests in the loop with what to expect and when they should be able to book their trip to their wilderness resort , north of Vancouver Island. 

2. Travel tips and recommendations

Your travel newsletter is an outlet for connecting with past, present and future guests — keeping them warm and informed. Captivate readers with your subject line or beautiful photos they can imagine themselves in, leading them down a path of travel inspiration.

3. Promotions and deals

A newsletter is useful for sharing event announcements, new product offers, seasonal promotions and company updates. 

Consider the newsletters you subscribe to and what they do well. While promotional content is valuable, it shouldn’t be the focal point. This email marketing article suggests dividing content to be 90% educational and 10% promotional. 

If you’d like to see more guests taking advantage of tour promotions, paint a picture for what they can expect and the perks involved with booking in advance. With email marketing travel examples like:

“Sign up to our emails to hear about the latest promotions”

“Prepare for your trip with easy tips, send once a month”

“Get our email for the latest events, promos and travel news”

“Subscribe to our travel newsletter for insider guides”

“Learn how to most of your vacation with tips, pack lists and more”

Aim to create the kind of tourism newsletter you’ll be able to share with your audience consistently. And as people grow accustomed to hearing from you, when you land in their inbox, they’ll be more likely and excited to see what you have to offer. 

7 grabbable newsletter subject lines: 

Since your email newsletter subject line may be the only thing your readers see, make sure it accurately reflects the content in your travel newsletter. Engaging headlines in each section organize the body content of your email, helping to lead the reader through your newsletter.

• First time going skydiving? Bravo! We’ll walk you through step-by-step 
• Wondering about the best spots to eat? Gluten-free or veggie — we’ve got you covered
• Curious about the best local sights? Read our top 10 must-see spots
• Not sure what to pack for your trip to Chicago? Download our free packing list 
• Are you excited for summer? Explore our favourite things to do in [location] 
• What to pack for your first trip to [location] + our favourite activities
• Seeking adventure? Paddle, surf and cruise while you’re here!

If you haven’t sent a tourism newsletter to your audience, start with quick tips and your latest promotions. Add in a short, message viewable immediately when a recipient opens the message. Include 2-3 photos and a note about how you’re excited to welcome guests in your next tourism newsletter.

How to write a tourism newsletter

Your tour guests will look to you for advice and recommendations. Plus, your tourism newsletter is an amazing opportunity to connect with your audience and keep the conversation going throughout their booking journey.

1. Subject line 

Keep your subject line short, aiming for 4-7 words and phrases to inspire action. The subject line of your tourism newsletter will determine whether someone will click to read. In fact, your subject line is crucial for determining whether your tourism newsletter will be opened and read. Did you know that adding an emoji, the recipient’s name or keeping the subject line at 60 characters can increase your email’s open rates ?

2. Valuable content 

Wondering what your guests want to know about? Think about what problems you can solve for people. Input some of your most talked about FAQs into a newsletter. Are people asking where else they can enjoy non-competing activities while in the area? Direct them to some of your favorite fellow experience providers. 

3. Mobile-friendly experience 

Using a template from a newsletter delivery service will provide you with an easy way to ensure your emails look good on a phone. Since so many people reference email and websites on their phones to begin with, keeping mobile-friendly front of mind is going to increase email opens and click-through rates. 

Good email marketing software lets you draft newsletters for free, using drag and drop templates along with mobile-friendly design. Explore travel newsletters from a handful of brands you follow along with newsletter layout and style inspiration . 

4. Photos and videos

Your tourism newsletter is a perfect place to inspire guests to share their own experiences and photos. If your guests have a cell phone, there’s a good chance they’ll have some fun photos from their experience. 

Just as reviews carry weight user-generated content is an important angle to include in your tourism newsletter. While not everyone is inclined to share on social media, they might be excited to share the photos through email. Ask guests to share and incentivize them with the promise of a promo they can share with their friends. 

5. Blog posts 

Cast a wide net with your audience with 1-4 different topics or links to blog posts. You can sprinkle in 1 -2 promotional mentions, but it shouldn’t be the focus of your email newsletter. Even something like your updated policies or a link to your frequently asked questions can provide value for your readers. Share blog post updates, helpful tips or links to articles that guide the reader to visit your site. 

6. Limited-time offers  

When bookings are a bit slower, try offering promotions, especially if you can incentivize guests to book by a certain date. Your email newsletter is a perfect place to share promo codes and seasonal discounts. Pitch your newsletter as a way to find out about deals and promotions first. 

7. Reviews and testimonials 

Already have a process in place to hear back from your guests? Include guest reviews in your newsletter and make it easy for readers to share their own feedback with hyperlinks to review sites. User-generated content is one of the most coveted forms of media because people place more value on relating to other’s experiences vs. what a business says about themselves. Pair a guest review with a photo to take care of one section of your tourism newsletter.

8. Calls-to-action

When writing content for your newsletter, ask yourself, what action do you want people to take as a result of reading a blog post, seeing a photo or watching a video? Use clear calls-to-action like read more, learn more, download guide and book now to guide readers to the next step. Do you want your subscribers to book a trip, read reviews or connect with you on social media? Make sure it’s clear what you want your reader to do with clickable buttons and hyperlinks.

What’s the call to action in your travel newsletter? 

Are your newsletter subscribers opening, reading or engaging with your newsletter? Or are they unsubscribing because it contains irrelevant content? 

Inspire subscribers to take the next step, whether it’s learning more, reading testimonials or daydreaming about their next vacation while ogling pictures at work. Lastly, don’t forget to always include a call to action. A call-to-action is something like a Book Now button and they get recipients to act immediately when they receive your newsletter.

When people book, they’ll be on the lookout for a booking confirmation email . If they opt-in to future communication from you, they’ll be groomed to expect value with your emails. Make sure your tourism newsletter is GDPR compliant and you have received email consent from each person on your subscriber list.

How to connect with guests through email

You might have booking software that does a lot of the work for you — including gathering email addresses. Did you know that Mailchimp integrates with Checkfront? Every time a guest books with you they exchange their email address and expect to receive emails tailored to them. 

Newsletters give you the opportunity to build trust with people over time before they’re even ready to book. It’s similar to establishing a friendship, in the same way that you might find similar interests and values. 

Continue the communication so it’s not just centred on when people make a purchase from you, but on providing value at every touchpoint.

An email marketing platform like Mailchimp can assist you with tracking the results of your tourism newsletter. This way, you’ll have a way of assessing whether your audience opens and actively engages with your content.

Every guest that has ever interacted with your brand or booked an experience with you can be on your email list. Since Mailchimp integrates with Checkfront, you’ll automatically collect email addresses from website visitors who subscribe along with booked guests. 

Lastly, remember to include a call-to-action with something like a Book Now button or Learn More, so recipients have an easy way to act immediately when they receive your newsletter.

Newsletters with relevant, timely and valuable content give readers incentive to take action, helping your business stay connected with customers, which encourages new and repeat bookings.

Start with a tourism newsletter template 

You don’t have to start from scratch when it comes to creating a newsletter. There are a wealth of free newsletter templates available through Adobe and Mailchimp that take care of the design so all you have to do is upload images along with your written content. 

Many tourism newsletter templates follow a similar structure. Starting with a catchy subject line, designed to get the reader to open the message – they promise value within. And, the email body content will have bold, short headlines with a sentence or two underneath along with attractive photos, all designed to inform, inspire and incentivize the recipient. 

Beyond company updates and promotions, be sure to include free travel tips and recommendations. Highlighting nearby non-competing activities and accommodations may even turn into valuable partnerships in the future. To help structure your content, plan ahead by plotting holidays and monthly newsletter themes on your calendar.

Grab your free tourism newsletter template here!

Final thoughts.

As you work to create your newsletter, keep asking yourself, “would my guests find this content” of use as they plan their trip? 

Focus on including content you’re excited about. This could be as simple as a few lines of a raving review, followed by an invitation to learn more or view photos to help inspire people to book. 

We hope you find these tips helpful as you design your tourism newsletter. And as you share relevant content with your readers, you’ll naturally grow your email marketing list — and your business. 

Looking for more tips on ways to connect with your tour guests?

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Everything You Need to Know about Travel Newsletters

Updated: April 20, 2024 Published: July 30, 2019

Unlocking the Potential of Travel Newsletters in the Digital Age

People loooove to travel. According to Squaremouth , the average international trip for American travelers costs $6,080. For summer vacations, Americans on average spend around $1,950 .

Transforming Travel Planning Through Digital Newsletters

In today's digital age, the role of travel newsletters has evolved beyond mere updates; they have become an essential tool for inspiring, guiding, and engaging with a community of travelers eager for their next adventure. The advent of sophisticated content marketing platforms has enabled travel brands to craft newsletters that are not only informative but also visually captivating and interactive. This evolution has significantly enhanced the travel planning experience, making it more engaging and personalized.

Travel newsletters now serve as a comprehensive resource, offering everything from exclusive travel deals and insider tips to in-depth guides on local cultures, cuisines, and hidden gems. They cater to a wide range of interests, ensuring that every traveler finds something that resonates, whether they are thrill-seekers looking for their next adrenaline rush or culture enthusiasts eager to immerse themselves in new experiences.

Moreover, the accessibility of travel newsletters means that valuable travel insights are just an email away. Subscribers can conveniently receive the latest travel trends, expert recommendations, and personalized offers directly in their inboxes. This level of convenience and personalization not only empowers travelers to make informed decisions but also fosters a sense of loyalty towards brands that understand and cater to their travel aspirations.

As travel brands continue to leverage the power of digital newsletters, the potential to transform how we explore the world is immense. By providing a curated selection of content that appeals to diverse traveler preferences, newsletters are not just a tool for information dissemination; they are a gateway to unforgettable experiences and adventures.

Benefits of email newsletters for consumers

Scouring the Internet for affordable vacation package deals like it’s your second job? You’re not alone. It’s a drawn-out process and it can take a long, long time. So why waste it when you can have exciting offers delivered to your inbox instead? For the average consumer, travel newsletters are incredibly convenient. Just leave the legwork to the professionals!

Synonymous with email newsletters is email marketing — the process of promoting products or services through electronic mail.

The travel industry is one of the world’s biggest, contributing around $7.6 trillion to the global economy. That’s according to Statista; check out their findings below.

Source: Statista

Email plays an important role in our professional and personal lives too. 3.7 billion people around the world use it (more than half of the planet’s entire population).

What does it all mean? Competition, and lots of it. But it’s also a great opportunity for travel brands to tap into larger markets with email marketing . 87% of marketers say it’s the most effective lead generation channel out there. With email marketing, travel brands can:

Find new customers, retain the ones they already have, and build strong brand identities.

Feed leads with new, relevant information and convert them into customers.

Catch quality leads and turn them into brand advocates.

Provide clients with important details about their trips.

Use data to analyze subscriber activity and create relevant offers.

Maximize ROI from content. You can earn up to $38 for every $1 spent on email marketing .

Establish themselves as industry experts.

Travel agency newsletter tips and ideas  

Newsletters are proactive. By subscribing to yours, people are welcoming you into their inboxes. And that’s a very, very personal space. Here are some useful tips you can use to keep them there.

1. Keep it short

Our attention spans aren’t long . Try to keep your email newsletters around 200 words, or about 20 lines of text.

2. Link away!

Build brand awareness by including links to your blog, website, social media accounts, and other channels you’re using.

3. Get your email list up and running

Choose an email service provider that offers travel-themed templates (more on that later) and email capture tools. You’ll need both to build your newsletter and subscriber base, respectively.

4. Offer incentives

Make ‘em an offer they can’t refuse. Hand out special discounts or coupons when someone subscribes to your newsletter. You can even try running a contest! Just ask for an email address in exchange for an entry.

5. Get creative (and specific) with your content

There are tons of travel topics to choose from. But it’s always best to focus on one in your newsletter. Here are some ideas:

Food recipes and dishes from around the world

Travel packing checklist

5 things to do before you travel (preparations)

A collection of your best photos

Travel hacking tips

Best travel insurance companies

Top 5 lessons learned from traveling

How to start a travel blog

Interviews from industry experts

Round ups of must-read travel articles

Special discounts and contests

Travel stories

“How-to” newsletters that solve specific travel problems

Industry news

6. Know when — and how often — to reach out

A survey conducted by MarketingSherpa revealed that 61% of users prefer receiving a promotional email at least once a month. 15% said daily promotional emails wouldn't bother them at all. Altogether, the study concluded that 91% of users don’t mind promotional emails in general. Test the waters and find out which send times work best for you.

Launching Your Interactive Newsletter: A Step-by-Step Guide

Getting started: create a travel newsletter by uploading a pdf file.

If you’ve already settled on the look and content of your newsletter, you can upload it to a content marketing platform (CMP) and convert it into a customizable publication.

Then add engaging visual elements — like videos, photos, and interactive plugins — to keep readers invested. Plugins include feedback and subscription forms, social sharing buttons, and rating add-ons. 

Visual elements grab and hold your audience’s attention. They’re easier to process than text, too. Combining text with strong visual content offers a more comprehensible viewing experience for your readers. Your content is easier to understand, and viewers won’t tire themselves out from reading long lines of text.

Start Creating Your Travel Newsletter Now!

Create a newsletter from a template

Templates save you time and money. Moreover, they look great on all devices. If you’re looking for a little inspiration, a travel newsletter template can help you find it. Select one (they’re everywhere) and edit it as much or as little as you like.

Essential Features for a Standout Interactive Newsletter

Branding: every newsletter you create must be loyal to your brand image. “Brand-ify” yours by including logos or changing its color theme. Branded apps are ideal for reaching out to mobile travelers and keeping them informed of any special offers you’re running.

Distribution: use short links to share your newsletters on social media. Link them to your custom domain, or embed content on personal websites and blogs.

CRM: use CRM systems to create engaging emails and distribute them to your followers. Launch custom email campaigns, manage contacts, and forge meaningful relationships with your subscribers.

Lead generation & management: technology has leveled the lead gen playing field. Today, any agent can generate high-quality leads directly from his or her newsletter .

Content analytics: tracking analytics provide visibility into content usage and engagement patterns. Use them!

Impactful travel and hotel newsletters draw more people to your brand. But keeping them there is a different story. If you’d like to learn more, check out Joomag’s free white paper . It’s packed with useful information to help you get started.

Inspiring Travel Newsletter Examples

Luxury Travel Agency

 FAQ 

What are some tips for creating effective travel newsletters, how can i start creating a travel newsletter, what should i consider when choosing a newsletter template, what are the benefits of interactive travel newsletters, how easy is it to create interactive digital newsletters from pdfs.

Transforming PDFs into interactive digital newsletters is straightforward with the right platform. This process allows for the addition of engaging features like videos, links, and animations directly to the PDF content, significantly enhancing the reader's experience without requiring extensive technical knowledge.

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• Mar 17, 2023

The Best Travel Agency Newsletters Have 3 Things in Common

Updated: Mar 27, 2023

Experiencing a dip in bookings? You may want to do what the big travel brands do – create a weekly travel agency newsletter.

Big online travel agencies (OTAs) usually email once a week. Price promotions, trip inspiration, and travel news – all are welcome inside a traveler's inbox.

You may have sent emails that only fell flat. Or you might have struggled with what to include in a weekly communication.

The good news is you don't have to reinvent the wheel with marketing. You can borrow from the success of your competitors.

I've analyzed handfuls of travel agency emails and notice a clear pattern of what works. The best travel newsletters all have three things in common.

Are you doing all three?

The Top 3 Factors That Make a Travel Newsletter Great

1) know the audience.

Successful marketing hinges on understanding and marketing to a defined target audience. That is to say, a buying segment with shared traits.

Researching, identifying, and validating a lucrative demographic can take significant time. Once you know whom you are targeting, your marketing becomes more focused (and successful).

Trafalgar targets a middle-aged or older audience. They know this demographic wants stress-free travel without having to plan an itinerary.

Everything Trafalgar does caters to this audience.

Take, for example, this banner image:

It's the ideal audience. It works because:

1) It says who the email is for

2) It tells you what to expect from the tour. Readers can even picture themselves there!

The newsletter is full of content showing this audience in video testimonials and user-generated content. In these videos and Instagram shots, customers rave about their stress-free trips.

2) Relevant to audience

Next up, know what your audience cares about . Say your subscribers are families. They probably don't care about an email on trekking the South Pole. Instead, they want deals to resorts with kid-friendly waterslides.

Quick word of warning: Don't just email for the sake of it. Only email subscribers if you have something valuable to say.

What's valuable? The things your audience cares about!

The climate they're dreaming of during winter

The experiences others have that give them FOMO

The people they're itching to sidle up to at the all-inclusive bar

Know those places, people, and things? Good. Now you can plan out your email content.

What should you include in a travel agency newsletter?

In general, travelers care about:

Travel updates, warnings, news

Answers to common questions

Travel stories, destination reviews

Visuals of what they can expect

Much Better Adventures (MBA) plans active adventure holidays for adventurous people. MBA knows that some travelers get itchy feet in the cold winter months and crave adventure.

Their winter emails promote trips to warm climates and once-in-a-lifetime experiences. Their niche and journeys are so targeted it's no wonder their trips sell fast.

That leads me to my next point…

3) Inspire action

Newsletters don't always have to sell. Travel content can inspire a sense of wanderlust and be effective. Emotions are a powerful tool for shaping long-term opinion and could lead to sales months after your initial campaign.

This short newsletter from Much Better Adventures asks me to do one thing. Give website feedback.

This works on a few levels.

1) It felt exclusive . It feels like I was handpicked as one of the special few to partake.

2) It follows the rule of one. If you're unfamiliar with it, the rule of one is the principle that you:

Target one reader

Include one call-to-action

Have one purpose

It's all about #1 , baby. Trying to do fewer things at once increases your efforts' likelihood of success.

Wandering Earl inspires action in his newsletters.

Jumping right in and focusing on the 2023 Turkey-Syria earthquake , Earl asks his readers to donate. He handpicks and vets two charitable organizations to support.

Check out the video below for a deep dive into what makes his travel newsletters effective.

Air Canada aims to sell tours in their Dream Planner newsletter.

The above banner photo lets you envision yourself on a dreamy Mayan vacation. It's a simple yet beautiful snap you could show off on Instagram. How inspiring!

Also, note-worthy are its calls to action. Instead of the standard "click here" button, these CTAs future-pace your next actions. They effectively drive clicks and move you forward to booking a trip. How? They proactively state the next thing you want to take.

Want to write better CTAs? Put yourself in the shoes of your reader and answer this question:

"I want to ____________."

The blank is the following action they should take to book.

Example of an Epic Travel Blog Newsletter [Video Review]

Every other week, I look forward to Wandering Earl’s newsletter. He has intriguing approaches to engaging readers you can try.

Watch the video to see how to:

Build a brand led by values

Inspire readers to act

Leverage partners for engagement

Promote offers (tastefully)

Good travel agency newsletters all have these things in common:

Understand the target audience

Speak directly to that audience

Deliver relevant content

Inspire feelings or actions

Now it's your turn! Which newsletters deliver the best content to your inbox?

Ready to start emailing your list? Check out this article on email marketing software for under $50 .

Need ideas to advertise your trips? Check out this list of 101 ideas for travel agency content .

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Top Travel Newsletters of 2023

Explore the top travel newsletters, and find out which one are worth signing up for. From travel guides and tips, to travel deals, credit card points and more. You’ll find the perfect travel newsletter (or dozen) to subscribe to.

Why should you sign up for free travel newsletters?

Traveling is one of the most exciting and enriching experiences we can have, but it can also be overwhelming to plan and execute. Fortunately, there are many resources available to help travelers navigate all the complexities of planning, packing and booking a trip. One of the best resources for this is travel newsletters. They can provide valuable travel insights, deals, tips and more.

For those looking to stay up-to-date on the latest travel trends and deals, subscribing to a travel newsletter can be a great way to do so. But with so many options out there, it can be difficult to know which newsletters are worth your time and attention. That’s why we’ve compiled a list of the top travel newsletters to help you stay informed and inspired on your next adventure.

Whether you’re a seasoned traveler or wanting a bit of wanderlust in your life, these newsletters offer a ton of information and inspiration. From insider tips on destinations and accommodations to exclusive deals and discounts, these newsletters are a must-read for anyone looking to explore the world. So without further ado, here are the top travel newsletters you should subscribe to today.

Top Travel Newsletters

Lonely planet.

Lonely Planet is a travel guidebook publisher that covers travel news, tips, and guides. Their weekly newsletter explores new destinations across the world and is packed with insightful advice from local experts. To sign up for the newsletter, visit Lonely Planet .

Dollar Flight Club

The Dollar Flight Club has created a few different travel newsletters. Next Stop delivers a weekly destination guide, The Navigator sends daily travel news, Room Service highlights the trendiest places to stay, and Smart Points send the best tips for travel reward points.

Travel+Leisure

Travel+Leisure is a travel magazine that covers travel news, tips, and guides. The magazine also offers a few different travel-related newsletters depending on what you’re looking for. Such as T+L Travel Deals, T+L Upgrade, T+L Recommends, and the original Travel+Leisure newsletter. To sign up for the newsletter, visit Travel+Leisure .

The Points Guy

The Points Guy is a travel website that focuses on maximizing travel rewards and points. The website offers a daily newsletter that provides subscribers with travel updates, industry news, and credit card offers. To sign up for the newsletter, visit The Points Guy .

Previously known as Scott’s Cheap Flights, Going is a website that offers member access to cheap flight alerts. When you sign up for free you get access to their newsletter with a limited amount of deals, travel guides, and more. To sign up for the newsletter, visit Going .

Travelzoo is a popular travel deal website. They send out a weekly Top 20 newsletter with their top travel deals each week. To sign up for the newsletter, visit Travelzoo .

🏝 Travel Tuesday

Travel Tuesday is the travel newsletter from our team here at Ready Aim Travel. Enjoy a weekly dose of wanderlust filled with top travel deals, gear, and inspo for your next adventure. To sign up for the newsletter, visit Travel Tuesday .

Conde Nast Traveler

Conde Nast Traveler is a travel magazine that covers travel news, tips, and guides for travel that is a bit more upscale . The magazine offers a few different newsletter options from daily digests to monthly outlooks on travel. To sign up for the newsletter, visit Conde Nast Traveler .

AFAR is a travel magazine that create travel guides, tips, and inspiration for travelers. They have a lot of newsletter options to choose from, such as daily inspiration, to monthly destination guides. To sign up for the newsletter, visit AFAR .

Atlas Obscura

Atlas Obscura is an online magazine that catalogs unusual and obscure travel destinations. When you sign up for their newsletter you can choose from daily or weekly emails that center around obscure places and travel stories from around the world. To sign up for the newsletter, visit Atlas Obscura .

Tripoto is a weekly travel newsletter. Each week they send you trending travel content from all over the world. To sign up for the newsletter, visit Tripoto .

Travel Weekly

Travel Weekly is a travel-based news website. For their newsletter you can choose a destination to get the top news and insights into your future travels, or their daily digest of the top news stories. To sign up for the newsletter, visit Travel Weekly .

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A Collection of the Most Popular Newsletters from Vacations To Go!

Every week, readers open our email newsletters to find intriguing stories, helpful travel tips and amazing discounts and deals. On this site, we've compiled our customers' favorite mailings, and you can browse using the following list or the links above.

If you'd like to sign up for one of our newsletters and join millions of other readers worldwide, please use the form at right. It's a free service, you can cancel any time, and we won't share your email address with anyone. I hope you find our newsletters useful and informative!

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• Transport in Moscow

Visit Moscow Tours

Saint Petersburg - Karelia 9 days - 8 nights

Moscow - Saint Petersburg tour package 8 days/7 nights

Moscow - saint petersburg 5 days/4 nights.

Moscow - Saint Petersburg 6 days/5 nights

Sochi tour 8 days/7 nights

Altai tour package 11 days/10 nights

Murmansk 4 days/3 nights

Happy New Year tour package- best price 8 days/7 nights

Baikal tour package 7 days/6 nights

Christmas tour package- best price 5 days/4 nights

Moscow tour package 4 days/3 nights.

Special Winter Edition Tour 8 days/7 nights

Saint Peterburg tour package 4 days/3 nights

Moscow-Kazan-Saint Petersburg 9 days/8 nights

Moscow-Suzdal-Saint Petersburg 9 days/8 nights

Moscow-Saint Peterburg tour package 8 days/7 nights BEST DEAL (15th of MAY-22d of MAY only)

Moscow-sochi tour package 6 days/5 nights.

Moscow - Velikiy Novgorod - Saint Petersburg tour package 9 days/8 nights

Moscow-Saint Petersburg-Baikal lake 14 days/13 nights

Moscow-Saint Petersburg-Sochi tour package 10 days/9 nights

Moscow-Altai tour package 14 days/13 nights

Moscow-Murmansk-Saint Petersburg 11 days/10 nights

Saint Petersburg - Karelia 8 days/7 nights

Moscow tour package 5 days/4 nights including tank riding and Stalin Bunker visit

Moscow-Saint Petersburg tour package 7 days/6 nights including tank riding and Stalin Bunker visit

Magic Ice of Baikal Lake - 7 days / 6 nights

SPA tour package Grozny (Chechnya) 4 days - 3 nights

Hiking tour package Dagestan 5 days - 4 nights

Suzdal and Vladimir Tour

Moscow Kremlin Tour

River Cruise Tour

Driving Tour around Saint Petersburg

Peterhof Tour

Moscow Driving Tour

Moscow in 1 Day (Walking tour)

Welcome to visit moscow tours.

We provide authentic, informative and memorable tour packages and city tours, at very competitive prices. Visit Moscow Tours are available not only in Moscow, but also in other cities: Saint Petersburg, Kazan, Suzdal and Sergiev Posad.  We also organise customised individual programs tailored just for you.

Our guests come in large groups, small private groups, as couples or as single travellers. We take care of and treat our guests with respect in a friendly and warm family environment. We show people our beautiful cities with passion and deep knowledge of their history, culture and traditions.

Our guides are extremely hospitable, helpful and well-informed. They are simply the best because only by providing the best services can we make the world fall in love with Russia. And we are very happy when our guests say that they will definitely come back to Russia and that they will tell all their friends how great Russia is! That is what inspires us to put even more dedication and hard work into our tours, knowing that what we do is positive and meaningful.

Our classic tours include tours of Moscow and Saint Petersburg, two main Russian cities.

Moscow is a big and busy  megalopolis and Russia’s capital city, where more than 12 million people live and work. Our capital city is happening place; it is mysterious, elegant, luxurious, fashionable, clean and bright, with its unique legends, traditions and events. It is with great pride that we show the Red Square and the Kremlin, our Underground and Tretyakovskaya Gallery, among other stunning attractions.

Saint Petersburg is our second capital,  the second largest city in the Russian Federation. This wonderful city has a strong and lively aristocratic spirit, uniquely Russian royal architecture, magnificent museums and theatres. Saint Petersburg bears the royal heritage of Russia, which can be felt in its air, its streets, parks, monuments, museums and citizens.  In Saint Petersburg tours, we will take you to the Hermitage, Peter and Paul Fortress, Faberge Museum and Orthodox Cathedrals. We’re sure you will love it!

If you have a few more days to spare, venture into the dreamy Russian countryside in Suzdal or Sergiev Posad. Suzdal is a small town with a population of about ten thousand people, situated on less than 15 square kilometres. This tiny area is home to 53 historic cathedrals, five monasteries and a kremlin. Church domes are visible like mushrooms from anywhere and everywhere in the town like in a fairy tale. No wonder Suzdal is called the ‘Town Museum”.  It is definitely worth visiting!

Just try any of Visit Moscow Tours’ tour packages or any individual city tour, and we promise that you will want to come back to Russia again.  Russia is huge with countless amazing places to visit. There are so many unique experiences to be had and energies to be felt that one tour is definitely not enough to explore this vast land. It is also a very safe destination to travel, and we have a tradition of warm hospitality. Our people adore and take care of visitors as our own guests, and even if they do not know your language very well, they still try to be helpful and hospitable.

Our guides will show you the most interesting attractions and historical places, taking you on a journey to the past to enjoy stories of medieval times, the Romanov monarchy, the Soviet Era. And of course, we will show you the contemporary life of our country through authentic local experiences.

We look forward to meeting you soon!

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• Moscow Tours

Our 20 Best Moscow Tours of 2022

Join us on an unforgettable tour to Moscow, the capital of Russia. Imagine visiting Red Square, St. Basil’s the Kremlin and more. Moscow is one of Europe’s most vibrant cities and one of Russia’s most historical. All of our tours to Moscow are fully customizable and can be adjusted to fit any budget. Our most popular tours are listed below. Please click on the tour details to learn more or contact us for more information about our Moscow tours using the form at the side of the page. You can also schedule a call with one of our Russian travel specialists to learn more.

Classic Moscow

This is our most popular Moscow tour that includes all the most prominent sights. You will become acquainted with ancient Russia in the Kremlin, admire Russian art in the Tretyakov Gallery, listen to street musicians as you stroll along the Old Arbat street, and learn about Soviet times on the Moscow Metro tour.

Accommodation

PRIVATE TOUR

A Week in Moscow

This tour is a perfect choice for those who wish to get to know Moscow in depth. One of the highlights of this package is the KGB history tour which gives an interesting perspective on the Cold War. You will also have time for exploring the city on your own or doing extra sightseeing.

Weekend in Moscow

This tour is a great way to get acquainted with the capital of Russia if you are short of time. You will see all the main attractions of the city, the most important of which is the Kremlin - the heart of Russia. The tour starts on Friday and can be combined with a business trip.

Group Tour Moscow Break by Intourist

Russia's capital has so much to offer, from the Kremlin and the Metro to the Old Arbat street and the Tretyakov Gallery. Besides these sites, you will also visit a fascinating country estate which today is quite off the beaten path, Gorky Estate, where the Soviet leader Lenin spent the last months of his life.

Kolomenskoye Tour with transport

The history of Kolomenskoye stretches back for centuries. In 1380, Dmitri Donskoi’s army passed through Kolomenskoye on their way to the Kulikovo battlefield, and it was...

Tours by car

Kremlin, Red Sq., Cathedrals & Armory Tour

The Kremlin is truly a fascinating structure, at the same time it is an ancient tower, the city’s former military fortification, a palace, an armory, the sovereign treasury...

Walking tours

Kremlin, Red Sq., Cathedrals, Armory, Diamond Fund Tour

Old Arbat walking tour

You will be told of the street’s interesting history and view the street’s artisan culture. You will also have the opportunity to view and purchase souvenirs from the...

Tour to Sergiev Posad with transport

Considered by some to be the Russian Vatican, Sergiev Posad is the temporary residence of the Patriarch of the Russian Orthodox Church. The Trinity St. Sergius Monastery (Lavra)...

Tour to Kuskovo with transport

The Kuskovo Estate often called the Moscow Versailles due to its perfectly preserved French park, is an example of an 18th century, luxurious Moscow summer residence. Its history...

Tour to Tsaritsyno with transport

The Tsaritsyno Estate is located in the southern part of Moscow. The estate was constructed for Catherine the Great by the Russian architects Bazhenov and Kazakov in a romantic...

Moscow Metro and Old Arbat Tour

The Moscow Metro is one of the largest and most grandly built metro systems in the world. It was meant to be a showcase of the Soviet Union’s achievements for both the Russians...

Vodka Museum Tour with transport (excursion and vodka tasting)

Vodka is an important component of Russian life, an element of national identity and everyday culture. We invite you to visit the Vodka Museum and feel the atmosphere of long-gone...

Mikhail Bulgakov Apartment Museum

This apartment museum located close to Patriarch Ponds became the prototype of the "bad apartment" described in the novel "The Master and Margarita." Currently the museum's...

Kremlin, Red Sq., Cathedrals & Diamond Fund Tour

The State Museum of Lev Tolstoy Tour

Take this opportunity to learn more about the Russian writer Lev Tolstoy. During the visit to the museum you will see part of a vast collection of exhibits connected to Tolstoy...

Novodevichy Convent Tour with transport

Tour of the Novodevichy Monastery. Founded in 1524 by Grand Prince VasiliIoanovich, the original convent was enclosed by fortified walls and contained 12 towers. The structure...

City Tour with Visit to St. Basils & Red Sq. with transport

Panoramic City Tour. This Moscow tour is a great start to your trip and the best way to get acquainted with many of the city’s major highlights. Our professional guide will...

City Tour of Moscow

Head to the heart of Moscow with a professional guide on a 4-hour private walk through the city center. See Tverskaya and Old Arbat streets, Theatre Square with the world-famous...

Moscow Metro walking tour

Kremlin, Red Square and Cathedrals Tour

KGB Tour with transport

This is a very interesting and insightful tour. You will visit places connected with Stalin’s terror - a time of great repression and fear. You will be shown monuments to...

Soviet and Post-Soviet Moscow Tour

The tour begins with a drive or walk down Tverskaya Street – a Soviet masterpiece. In the years of Soviet power, Tverskaya began to undergo a transformation: it was widened...

Tretyakov State Gallery Tour

This world-famous gallery contains masterpieces of Russian art beginning in the 10th century up until today. You will view exquisite Russian icons and paintings from the 18th and...

Jewish Heritage of Moscow Tour

This tour offers a detailed look into the history and present-day life of the Jewish community of Moscow. On the tour, you will visit sites connected with the cultural and religious...

Vodka Museum Tour with transport (excursion only)

Lena, our guide in Moscow was excellent. She was very knowledgable and could answer any question we had for her. We liked that she could pick up on our interests and take us places we might not have thought of to go. When we realized that one of the places we had chosen to see would probably not be that interesting to us, she was able to arrange entry to the Diamond Fund and the Armoury for us. Riding the Metro with Lena was a real adventure and a lot of fun. In Saint Petersburg we found Anna well versed in the history of the Tsars and in the Hermitage collection. Arkady in Veliky Novgorod was a very good guide and answered all of our questions with ease. Novgorod was perhaps a long way to go for a day trip, but we did enjoy it. Vasily was a great driver to have and kept us safe with good humour and skill. We enjoyed ourselves so much, my daughter says she is already planning to return. We would both have no hesistation to recommend ExpresstoRussia to anyone we know.

Just wanted to let you know that My grandson Bruno and I couldn´t have been more pleased with our week in Moscow (6/15 - 6/21). We were absolutely enchanted with the whole experience, including getting lost a couple of times in the Metro during our free time. Although both our guides (both Eleanas) were excellent, I would particularly commend the first one (she took us to the Tatiakov, the KGB tour, and to that beautiful cemetery where so many great Russian artists, authors, composers, musicians, militarists, and politicians are buried). Her knowledge is encyclopedic; and her understanding of today´s Russia as a product of its past was, for us, truly enlightening. I will be taking another tour in Russia, with my wife, within the next two or three years. I will be in touch with you when the time comes. Meanwhile, I will refer you to other potential visitors to Russia as I meet them.

Tours to Moscow

Our Moscow tours are land only meaning that you arrange your own air travel to Russia and our expert staff meets you at the airport and handles everything else from there. Our online Airline Ticket booking system offers some of the most competitive rates to Russia available on the web so if you need tickets, please visit our Russian air ticket center . Rest assured that you will be taken great care of on one of our Moscow tours. Express to Russia has a fully staffed office in Moscow that will help to make your visit fun, informative and unforgettable. Please remember that of all these tours are private and can be adjusted to your taste. You can add, replace or skip some sights; you can add more days to the package or cut the tour short. Our specialists will be glad to help you create the tour of your dreams!

Moscow, a City Like No Other

Moscow is Russia’s largest city with a population of between 12 and 13 million. It is also Europe’s largest city and when you visit Moscow, you can feel it. The layout and architecture of the city is eclectic, ranging from crooked, ancient streets and alleyways to wide, bustling boulevards, from medieval churches to Stalin skyscrapers and to modern, glass buildings towering over everything and of course in the center of it all is the Kremlin and the magnificent Red Square. Moscow is also home to a fantastic, efficient and very beautiful metro system – each station having its own special design. In fact, Express to Russia’s Moscow metro tours and excursions are some of our most popular attractions that we offer. On our Moscow tours, you will see this and more.

Moscow Tours centering on Russian History

Moscow has a long and interesting history and has been the capital of Russia in many of its different iterations – capital of the Grand Duchy of Moscow , the Russian Empire and of course the Soviet Union (who could ever forget the Soviet Union?). Moscow, was founded in the 12th century by Prince Yuri Dolgaruki (Yuri of the long arms – he really did have long arms!). From that time on, it was home to the Russian Tsars until Peter the Great moved the capital to St. Petersburg in 1703. The city has survived invasions and sieges from the Mongols, the Tartars, the Poles, Lithuanians and Napoleon but has always persevered. Our Moscow tours will enlighten you on this great history and give you insights into Muscovites and their unique culture. Our Moscow tours show you what the city is like today but also brings to life the past. Moscow never seems to sleep and is bursting with energy. A Moscow tour with Express to Russia is truly the best way of getting to know Russia’s largest and most vibrant city.

Frequently Asked Questions From Our Travelers

What is the best time to visit moscow.

Any time of year is fine depending on what you plan to do. Summertime is pleasantly warm, ideal for exploring the city and its vibrant atmosphere, but Moscow will be much busier and accommodation is more expensive. Winter can be quite cold but beautiful nonetheless, and this is unproblematic if you intend to spend most of your trip in museums and galleries. There are also various festivals and events organised throughout the year. For more information about the best time to visit, read our guide

How many days are enough in Moscow?

If you plan your itinerary strategically and aren’t averse to a packed schedule, you can cover Moscow’s main sights over a long weekend. Most popular attractions are in the city centre, and the Moscow Metro allows you to cover much ground in a small amount of time. Ensure that your accommodation is fairly central and book tickets in advance, so that you can make the most of your days. For an informative and well-organised day out, check out our Moscow day tours with options to suit all interests.

Do they speak English in Moscow?

As Russia’s capital city, tourists are well accommodated in Moscow. There should be English-speaking staff in restaurants, bars, hotels, shops and attractions in tourist hotspots, and there are also English-speaking tourist police. Transport services have English translations on their maps and English announcements via intercom; alternatively, order taxis from the Yandex Taxi app (Russian Uber), though it’s unlikely that your taxi driver will speak English. If you get stuck and cannot communicate, it’s fine to use Google Translate.

Is it safe to travel to Moscow?

It is no less safe to travel to Moscow than to any European city if you exercise common sense and look after your belongings. As with every city some regions can be more unsavoury than others, but no tourist attractions are located there. The traffic in Moscow is notorious, so exercise caution when crossing roads. Do not take unlicensed taxis; book in advance or take public transport, which is widespread and perfectly safe. If you encounter any problems, look for the special tourist police who can help you. For more information, read our guide about staying safe in Russia .

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