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HOW INTELLIGENT IS YOUR RETAIL STRATEGY?

Take our Airline Retailing IQ Test to find out.

Explore the path to offers and orders​

Retailing transformation presents a massive opportunity for airlines. The time is now to embrace change, and Sabre is ready, willing and able to embark on the journey alongside you. ​

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Together, we make travel happen

We are a software and technology company that powers the global travel industry. With decades of revolutionary firsts, our team of experts drive innovation and ingenuity in the industry. Learn more about how we help customers operate more efficiently, drive revenue and offer personalized traveler experiences with next-generation technology solutions.

We partner with airlines, hoteliers, agencies and other travel partners to retail, distribute and fulfill travel. Select your industry below to learn more.

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As the industry looks to recovery, we want to ensure we move forward with the right technology partner to modernize our fares management model, enhance our business processes and offer our customers the right fares every time. Navin Chellaram General Manager | Cathay Pacific

Thanks to our new partnership with Sabre, we’re able to provide the ability for more organizations than ever before to quickly book and modify travel with just a few clicks. Dave Harvey Vice President | Southwest Airlines

Sabre believed in our vision when Hopper was in its infancy and has continued to support us as our strategic retailing and distribution partner since our beginning. Together our innovations have made Hopper the stand-out brand it is today. Fred Lalonde CEO and co-founder of Hopper

The travel landscape has evolved dramatically following the pandemic, and that required a fresh outlook at our digital transformation and technology investments. Sabre has the technology and innovation strategy to support our goals, advance our technology and operations and enable our digital transformation to compete on a global level. Dinesh Poojary General Manager | Eihab Travels

This is a really successful tool to drive incremental revenue, even considering there has been little to no international travel in 2021. Also, we can provide more variety of products for guests to choose from, including free residence tours which we saw really improved customer satisfaction. Monique Fung Asst. Director of Distribution | Cordis Hong Kong

Anything we needed in regard to additional marketing they were able to dig out a solution for us.Ever since the pandemic, we have been able to maximize all the opportunities we have within the staycation market. We’ve seen record levels of brand website revenue. Which is even more amazing considering it’s a time where hotels are largely not doing as well. Terrence Wu Corporate Director of Digital Marketing & eCommerce | Capella

Sabre is investing in next-generation technology applications that will advance the intelligence behind our products and services, such as artificial intelligence, machine learning, and real-time data and analytics.

Explore Beyond NDC

We empower our partners with a powerful system, unmatched industry experience and an open platform that enables innovation and customization.

Sabre Retail Intelligence

Sabre Retail Intelligence personalizes, packages and prices offers with advanced machine-learning capabilities. This innovative product suite enables embedded intelligence, continuous learning and scale at speed.

Sabre Travel AI ™

Our AI-driven technology that learns continuously from consumer behavior unlocks more revenue opportunities by helping travel businesses redefine their retailing and customer strategies.

Digital Transformation

To help advance the travel industry with next-gen solutions, Sabre is building a cloud-based technology environment to unlock greater efficiencies and new capabilities.

Sabre & Google: Partnering to make travel smarter and faster

See how our partnership is creating innovative AI solutions to improve travel and deliver exceptional customer experiences

Latest News

Industry leading articles, announcements, research, expert insights and newsroom updates on the cutting edge trends, stories and innovations shaping the future of travel.

Insights Blog

April 2, 2024

Beyond NDC supports multi-passenger offers

The reason for booking a trip usually informs how many people will be involved. Corporate travel often includes one adult, while leisure trips typically involve multiple adults, or families with young children in tow. Sabre’s NDC…

April 1, 2024

Booking NDC content is easy in the Sabre GDS. Here’s why.

Looking for more detail? Check out our resources for getting started with NDC: Don’t miss out on NDC updates from Sabre! Subscribe to stay up to date on news and fresh resources.

Sustainability

March 21, 2024

Sabre joins Travalyst to help drive more sustainable travel decisions

At Sabre, we’re committed to innovation that drives positive change in the travel industry. That’s why we’re thrilled to announce that we are now part of the Travalyst coalition, the sustainable travel organization founded by Prince…

Retailing & Merchandising

March 19, 2024

How LATAM unlocked incremental revenue with AI-powered dynamic pricing

As airlines make the necessary investments to transform towards offer- and order-based modern retailing, the importance of realizing incremental revenue is paramount. Airlines must continue to perform, delivering what travelers need today, even as they transform…

Press Releases

Agencies & OTAs

April 11, 2024

Consolid Global Travel Solutions adopts Sabre payment and NDC solutions

SOUTHLAKE, Texas – April 11, 2024 – Sabre Corporation (NASDAQ: SABR), a leading software and technology provider powering the global travel industry, and Consolid Global Travel Solutions, a leading travel agency and tourism company in Latin America, announced today…

April 10, 2024

Onko Chishin selects extensive suite of Sabre SynXis technology including game-changing SynXis Retailing

Japanese luxury hotelier Onko Chishin will use solutions from Sabre Hospitality to maximize revenue, grow its global footprint, and delight guests   SINGAPORE and TOKYO, Japan – April 10, 2024 –  Sabre Corporation (NASDAQ: SABR), a leading…

April 9, 2024

LATAM adopts Sabre’s intelligent solution Air Price IQ

SOUTHLAKE, Texas – April 9, 2024 – LATAM Airlines Group and Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced the carrier’s adoption of Sabre Air Price IQ™, an…

April 8, 2024

AirJapan plans future growth after successful implementation of full Radixx portfolio from Sabre

AirJapan plans future growth after successful implementation of full Radixx portfolio from Sabre SOUTHLAKE, Texas, and TOKYO, Japan – April 8, 2024 –  Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global…

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Tourism Malaysia features products and services at the Sabre Brunei Travel Fair

Tourism Malaysia is currently at the Sabre Brunei Travel Fair 2023 until 1 October at Onecity Shopping Centre, showcasing various holiday products from Malaysia.

The tourism promotion office is joined by six other Malaysian sellers – Tourism Melaka, Malaysia Healthcare Travel Council, Tiara Labuan Hotel, Labuan Rusukan Besar Resort, Sutera Sanctuary Lodges and Sabah Fertility Centre.

In addition, Sarawak Tourism Board and Sabah Tourism Board are also participating alongside its exhibitors to provide first-hand information to visitors at their respective booths.

At the two-day travel fair, customers can stand a chance to join the “Cuti-Cuti Malaysia” Swipe & Win campaign offering exciting holiday packages to Genting Highlands, Kuala Lumpur, Melaka, Penang, Johor, Kuching, and Kota Kinabalu a joint collaboration with Straits Central Agencies (SCA) and Baiduri Bank Brunei.

The “Cuti-Cuti Malaysia” Swipe & Win campaign also offers a lucky draw entry exclusively for Baiduri Bank Debit and Credit Card Holders for every minimum spend of B$20 in Malaysia.

Moreover, for the campaign, customers can also get a triple chance for any purchases of travel products made only at Straits Central Agencies Sdn Bhd.

Not only that, but Straits Central Agencies (SCA) will also be offering Miss SHOPhia Shopping Hunt Penang Edition where customers can participate by purchasing a 3 Days 2 Nights Penang Miss SHOPhia Shopping Hunt Package from as low as B$399.00 per person from SCA.

The first three teams will get B$200 off. This package includes a two-night stay, airfare EX Miri to Penang, daily breakfast, return airport transfer from Penang airport to hotel and the Shopping Hunt registration fee worth RM300 per team.

Moreover, customers who purchase accommodation, air tickets, and holiday packages to any state in Malaysia from Freme Travel Services and Pan Bright Travel Services at the travel fair are eligible to receive Parkson Shopping Vouchers (for early birds).

According to Tourism Malaysia, from January to June 2023, Malaysia recorded 407,566 Brunei tourist arrivals to Malaysia, making Brunei Darussalam the top four tourist arrivals contributor from the ASEAN region.

For 2023, Malaysia has set its target of 16.1 million international tourist arrivals with RM49.2 billion (USD11.19 billion) in tourism revenue.

The Tourism Malaysia’s booth were officiated by Deputy Minister at the Prime Minister’s Office, Deputy Chairman of Royal Brunei Airlines Dato Seri Paduka Awang Mohd Riza,Malaysian High Commissioner to Brunei Darussalam Dato’ Raja Reza Raja Zaib Shah and Director of Tourism Malaysia Brunei Darussalam Hazrina Azman.

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Travel industry sees signs of recovery

Lyna Mohamad

COVID-19 travel restrictions have been easing since April and the travel industry is seeing signs of recovery.

Acting General Manager of Sabre Brunei Travel Network Abdul Halim bin Haji Abdul Rahman expressed his gratitude to the authorities for the reopening of the international borders and their support for travel recovery. The industry is now optimistic that they will be able to achieve 85 per cent of total bookings made during the fair in 2019, he added.

Speaking to the Bulletin following the press conference on the comeback of the much-anticipated Sabre Brunei Travel Fair onTuesday, Abdul Halim said, “At Sabre Brunei we are seeing recovery since the lifting of travel restrictions in April, especially in the number of bookings.

On average, the booking rate is at 65 per cent of the pre-pandemic period.”

He also shared that the number of travellers is definitely increasing as recorded in recent research conducted by Sabre Asia Pacific, with corporate travel agents and travel management companies across 21 countries including Brunei.

Response from the travel agents was also very encouraging and there’s strong optimism among the majority to see a return to pre-pandemic corporate travel levels, while some expect a travel boom within the next 12 months.

“At Sabre Brunei, we have observed travel agents retrieving their staff and requesting for additional workstations. We also see airlines increasing their flight frequencies and re-opening more destinations despite facing challenges such as manpower shortage and increased operational cost.”

Sabre is also drawing up plans and activities to enhance recovery for the travel industry and is in talks with airlines for more collaborations.

Additionally, they are also looking to increase the productivity of travel agents by capitalising on the use of products and systems such as the point of sales, Sabre Red 360 and mid-back-office systems such as PowerSuite.

“We are in the process of migrating our travel agents to PowerSuite Cloud as part of Sabre’s global partnership with Google,” he said.

For the travel fair, Sabre Brunei has recorded a strong participation rate, with 47 booths set up at the fair including newcomer Halim Tours and Travel.

Insurance service providers along with national tourist offices pavilion, such as Tourism Malaysia Promotion Board will also joining the fair.

Straits Central Agencies (SCA), one of the active travel agents, is also looking forward to another successful travel fair following the pandemic hiatus.

To celebrate its 55 years of service, SCA has just launched a lucky draw.

Besides air tickets, SCA is also running promotions for Aqiqah/Korban and Kurma, and are giving away BND10 off for every tickets purchase to Malaysia, courtesy of Tourism Malaysia Brunei, for the first 300 customers.

There will also be small giveaways token for the first 200 customers registered to the SCA mailing list.

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