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• Australian Tourism Data Warehouse

The Australian Tourism Data Warehouse (ATDW) is Australia’s national tourism database. It lists and distributes information on 40,000 Australian tourism product and experiences. The ATDW is owned by all Australian state and territory government tourism organisations, and has become an important tool for digital marketing.

ATDW is your ‘must have’ partner to increase your digital distribution and online marketing exposure if your product or service belongs in any of the following categories:

• accommodation
• attractions
• food and drink
• general service

ATDW Benefits

• Promotion across as many as 30 websites, including Tourism NT’s consumer website - www.northernterritory.com and Tourism Australia’s consumer website - www.australia.com which both attract millions of visits from travellers planning a holiday
• Potential opportunities to be involved in Tourism NT marketing campaigns
• Connect with ATDW's extensive network of over 250 tourism distributors
• Access business intelligence and comprehensive insights

How do I get involved

Local businesses are invited to take advantage of Tourism NT’s subsidised ATDW-Online opportunity to maximise your exposure.

Download our quick start guide for instructions on how to list your business on ATDW-Online.

Download the full guide for more detail and step by step instructions.

Visit ATDW's website for more information and tips on how to improve or optimise your business listing and stand out from the crowd.

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Get The Book

Australia’s Explorers’ Way – Adelaide to Darwin

Going on an adventure with no direction can be fun for others, but it certainly isn’t ideal. You don’t want to get lost in a place unknown to you or miss your favourite tourist spots. That is why we bring you the Flinders Ranges and Outback Visitor Guide.  

Through this, you will be equipped with everything you need to know for your journey across Australia.   

Explore the Flinders Ranges, the Outback, Central Australia and the Top End with no hassle and misdirection. This book includes maps, distances, towns, attractions, accommodations, tours, trails, stories and more.  

You can buy a printed version of our flinders ranges and outback visitor guide, which will show you comprehensive information on where to go, what to do, and where you can stay during your memorable adventure. This handy book or outback Australia travel guide contains all the details you need to know to help you plan ahead of time. Check out the prices below.  

New Zealand $27 Asia Pacific & USA $37 UK & Europe $46

You can also purchase a digital version of our outback and flinders rangers travel guide that you can access anytime. Alternatively, you can get one for a friend who’s planning to have an Australian adventure! You can get the digital book for AUD 5 today!  

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Buy one for a friend, sorry printed copy temporarily unavailable, new edition available soon.

Want a smooth-sailing journey in Australia? Plan your Adventure ahead with Explorers’ Way’s Flinders Ranges, Outback, Central Australia and Top End visitor guide. This ultimate guide is jam-packed with valuable information about natural parks and wildlife, roadhouses/fuel stops, Accommodation, amazing heritage and more!

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Uluru Aboriginal Tours, Uluru-Kata Tjuta National Park, NT © Tourism Australia

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We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

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*Product Disclaimer:  Tourism Australia is not the owner, operator, advertiser or promoter of the listed products and services. Information on listed products and services, including Covid-safe accreditations, are provided by the third-party operator on their website or as published on Australian Tourism Data Warehouse where applicable. Rates are indicative based on the minimum and maximum available prices of products and services. Please visit the operator’s website for further information. All prices quoted are in Australian dollars (AUD). Tourism Australia makes no representations whatsoever about any other websites which you may access through its websites such as australia.com. Some websites which are linked to the Tourism Australia website are independent from Tourism Australia and are not under the control of Tourism Australia. Tourism Australia does not endorse or accept any responsibility for the use of websites which are owned or operated by third parties and makes no representation or warranty in relation to the standard, class or fitness for purpose of any services, nor does it endorse or in any respect warrant any products or services by virtue of any information, material or content linked from or to this site.

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Visitor information and general services around australia.

If you’re looking for some tourist information and some essential general services while exploring Australia, start by choosing a destination to narrow down your options. Use the search bar above and enter any Australian destination or area and we will get you started in the right place. Whether you are looking for the nearest Tourist Information Centre, Airport, Cruise terminal or a hotel booking agent you’ll find plenty to choose from wherever you go. We also list some useful general services you might need too.

Explore Tourist Information & Services by State

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There are always plenty of tourist information in and around the big cities. If you’re looking for some inspiration why not start your search in one of our capitals.

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Working in Market - China

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See how to work in China, one of Tourism Australia's key markets, and learn key insights into the various travel distribution channels.

Distribution system

The travel distribution system in China has been evolving and become more diversified than ever before, with more than several thousands of travel agencies authorized to operate outbound travel business to overseas destinations, some of which can operate under the Approved Destination Status (ADS) Scheme and some under streamline visa application for Tourism Australia’s Key Distribution Partner program. At the same time, Free Independent Travel (FIT), tailor-made (for family, small party）and premium travel are growing significantly.  

Since China lifted restriction on international travel after 8Jan2023, we have been seeing enormous growth on people’s online search for international destinations and relevant bookings.  Whilst China is opening, we will see VFR, student markets return first and then move to leisure as more capacity comes online.      

Wholesalers

Commission Level: Subject to individual business deal between seller and buyer

• Wholesale travel agencies cater mainly for ADS group business. 
• The wholesalers also penetrate to retail operations within the same business and are recognized as both wholesalers and retailers.

Retail agents

Commission Level: Subject to individual business deal between seller and buyer 

• Many retail travel agencies have been expanding their outlets or stores within China and focus on FIT and tailor-made products.

Online bookings are becoming dominant than booking from traditional channels.

• Some online travel portals such as trip.com, Qunar.com, Tongcheng.com and Tuniu.com have been very successful in the market.
• Traditional travel agencies, either wholesale or retail, are making use of third-party portals to promote their products, such as Ctrip.com, fliggy.com and Tuniu.com.

Aussie Specialists

• The Aussie Specialist Program (ASP) is the primary platform for Tourism Australia to train and develop retail agents to sell Australia. Each State and Territory has a module on the ASP website. 
• As of December 2022, there were around 10,000 qualified Aussie Specialists in mainland China/

Inbound tourism operators

Commission Level: Subject to individual business deal between seller and buyer 

• Inbound Tour Operators (ITOs) are a vital link in the travel distribution chain in China and must be approved under the Approved Destination Scheme (ADS) to handle ADS group business. Tourism Australia recommends that Australian suppliers only deal with approved travel agents and ITOs for all ADS inbound business from China.
• AOT Group (AOT/ATS/ETA)
• APH (Australia Premium Holiday)
• Australian Tours Management
• AU Kings Tour
• Auga Travel
• Australia & Beyond Holidays Pty Ltd (AABH)
• Blue Travel Pty Ltd
• Dixon Travel and Tour
• Equity Travel
• E-tours Australia
• Grand Aust Tour
• Grandview Travel Pty Ltd
• Pioneer Travel
• Sunland Travel
• Swallow Holidays Australia, NAPT

Approved destination status (ads) scheme

• Chinese consumers travelling in a group under an ADS visa for Australia must book through an approved ADS travel seller. Australia was one of the first Western countries to gain Approved Destination Status in 1999. There are now 140 countries and regions approved under the scheme.
• There are currently 80 Australian Inbound Tour Operators (ITO) and more than 80 Chinese outbound travel agencies in the ADS network. These agents and operators are required to comply with the ADS Code of Business Standards and Ethics.
• Austrade manages the scheme in Australia with the support of Tourism Australia and the Department of Immigration and Border Protection. For further details please visit: www.austrade.gov.au/Australian/Tourism/Working-with-China/ADS

Key Distribution Partner (KDP) Program

Tourism Australia launched its KDP program in late 2014. The objectives of the KDP program are:

• To select and appoint key outbound travel agencies in China who represent a benchmark of quality in the China travel industry.
• To demonstrate a model for China travel industry on how to promote Australia as a destination through sustainable business practices and quality product development targeting the FIT and premium segments in particular.
• To leverage KDPs’ strong advocacy, influence, and distribution networks to better serve TA’s China overall strategy.
• KDP agencies are given access to E-lodgement of Australian Visa by immigration of Home Affair, which makes possible for them to apply Australian Visa online for their customers, who can travel individually to Australia on multiple times within validity of their visa. 
• So far, there are 35 travel agency partners still active as Tourism Australia’s KDPs. These agencies are in 15 Key cities: Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Nanjing, Suzhou, Qingdao, Shen Yang, Xiamen, Fuzhou, Chongqing, Chengdu, Changsha and Wuhan.  Tourism Australia evaluates and recruits KDPs under revised criteria every two years.

Distribution

• Consumer requests for tailor-made and premium tour products are providing an opportunity to upscale yield and better consumer experience in Australia.
• Wholesalers are shifting their business to the retail sector to enhance their competitiveness.
• Social media, media advocacy and word-of-mouth are becoming more powerful sources of information to assist Chinese travellers with planning and purchasing travel. 
• The use of online sources by the Chinese market was well above the average across all markets. After online sources, respondents would talk to family and friends who have previously visited Australia. 
• Travellers from first tier market, i.e., Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou, are more experienced and mature in their product selection, while travellers from second-tier market are catching up and becoming new source market. 

Special interest

• China premium travel has been growing rapidly and Tourism Australia is committed to promoting Signature Experience of Australia and its relevant products in China market.  
• Relevant SEOA themed trainings to train premium travel agents have been well underway, which arouse their growing interest in selling Australian premium travel products.
• Tourism Australia has been pivoting China’s second-tier market and make it become new source of Chinese traveller to visit Australia.  

Key distribution partners

Tourism Australia is a partnership marketing organization and works closely with airlines and travel companies on cooperative marketing to drive conversion in all priority markets.

These targeted travel companies, including wholesalers, retail and online travel agencies, form Tourism Australia’s Key Distribution Partner (KDP) program with the intention to increase total booking value of visitors to Australia.

Each KDP is selected based on the fit with Tourism Australia’s market strategy, a shared target customer profile, shared funding of marketing activity, a commitment to training their frontline sales team through the Aussie Specialist Program and a commitment to selling quality Australian product and experiences.

Download  a list of Key Distribution Partners that Tourism Australia is partnering with from China.

Planning a visit to market

Top tips for sales calls.

• Liaise closely with local representatives from your State and Territory Tourism Organizations.
• Ensure you have relevant product information and business cards produced in simplified Chinese.
• Both travel agents and consumers use brochures to obtain further information about products.
• WeChat, Tik Tok and red book are popular social media APP by the number of active users in China.  Live streaming through the APP is effective way to communicate with trade and consumers.  Suggest set up your own WeChat account and link to Chinese travel agents for better engagement.
• Pre-arrange your appointments at least two weeks prior to your arrival by email and phone.
• Reconfirm your appointment on arrival into China and take into account traffic conditions and travel times to your destination.
• Highlight your product or service in simple English and ensure sales calls are no longer than 30 minutes.  Bring a gift to exchange.
• Hiring an interpreter is helpful as taxi drivers generally do not speak English.
• A casual meeting approach is preferred, such as inviting key agents for a meal or drinks.
• The majority of agents work through ITOs and no direct rates are expected.
• The best time for sales calls is March to May and September to November.
• The key market centers to visit are Beijing, Shenyang, Qingdao, Shanghai, Hangzhou, Nanjing, Guangzhou, Shenzhen. Xiamen, Fuzhou, Chengdu, Chongqing, Changsha and Wuhan.
• For more general information on sales calls and planning a visit to market, please see Tourism Australia’s Tourism Export Toolkit .

Where to find more information

Tourism Australia’s activities in China are managed from its offices in Shanghai, Beijing, Guangzhou and Chengdu.

Australia State and Territory Organizations operating in China includes Destination NSW, South Australian Tourism Commission, Tourism and Events Queensland, Tourism NT, Tourism Tasmania, Tourism Victoria and Tourism Western Australia.

• An overview on  the travel distribution system
• A quick reference on  key booking and travel periods for markets
• China Country Brief published by the Department of Foreign Affairs and Trade at:  www.dfat.gov.au/geo/china
• For additional statistical reports refer to the ABS and TRA websites,  www.abs.gov.au  and  www.tra.gov.au

Discover more

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Acknowledgement of Country

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

*Disclaimer:  The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

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ATDW-Online

Free Optimisation Support

Give your tourism business the visibility it deserves

Promote Your Business

The ATDW is Australia’s national tourism marketing platform representing over 50,000 small and medium-sized tourism businesses and destinations. Our main goal is to support Australian tourism businesses to make the most of their digital marketing efforts, expand their reach, promote their offerings, and attract more online traffic.

By creating an ATDW listing in our online database, Tourism Operators benefit from being listed on their State or Territory Tourism Organisation’s (STO) consumer website, the Australia.com website, and on ATDW’s extensive network of hundreds of tourism distributors and growing.

How ATDW Works

Tourism Suppliers enter their listing through the ATDW-Online platform.

STOs review and quality assure the listing ensuring it meets National Content Standards.

Distributors pull the listings that they wish to publish on their digital channel through the ATDW platform.

Consumers can now discover your business on licensed distributor digital channels.

ATDW securely stores the listing information in our national database

Listing with ATDW

ATDW provides Tourism Operators with a cost-effective marketing solution to increase their digital marketing efforts and online exposure.

The listing will be made available to all ATDW distributors with the option to select content listings that align with their corporate, sales and marketing strategies. The use of keywords in your ATDW listing helps to expand your reach. 

A full list of ATDW’s current distributors can be found here .

Massive Exposure

Market Analysis

Quality Data

Cost Effective

Quick and Easy

The #askATDW series is our way of sharing with you important new updates, answer questions you have, and show you how to get even more leads for your business! You can catch up on recent episodes below.

Watch the latest episode of our #askATDW series and hear from Jan, CEO of ATDW, as she introduces some of our new game-changing services, like a partnership with Google and a new dashboard to display the performance of your ATDW profile.

Free Profile Optimisation Sessions

Book a free one-on-one Optimisation session with our Success Team to unlock the full potential of your ATDW profile. We’ll provide recommendations, tailored to your business, helping you gain maximum visibility and engagement for your product profile across ATDW’s distribution network.

View our content database of Australian tourism listings.

How to list with the atdw.

To list a tourism business with ATDW or update an existing listing, access the ATDW-Online portal .

Registration and approval of your ATDW listing is managed through your State or Territory Tourism Organisation (STO). Each STO has a dedicated ATDW team who are responsible for managing their state ATDW listings and content quality assurance in our national ATDW database.

To register, click the ‘Register Now’ button.

Information required to register:

• Your Organisation details (including business name, contact details and ABN)
• Your User account details (including name, email and password)

Please remember ATDW-Online is a live platform, so all updates published to your listing will be displayed across our ATDW distributor platforms.

Got questions? Head over to our FAQs page.

Tourist Information Distributors Australia

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