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Clia membership is currently in annual recess for 2024 individual agent membership.

To join or renew for 2024 Individual Agent Membership, please check back in November. Currently, we are open for 2024 Travel Agency Membership only. If you have any questions about CLIA Membership, please refer to our Membership FAQs or contact one of our Membership Services Specialists at [email protected] or (202) 759-9370 (Option #5).

Travel Agency Membership

An investment in your agency’s success, includes booking credentials for use with our cruise lines and partners, access to commission opportunities, and industry-leading professional development and training. Learn More

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Provides instant industry recognition with the CLIA EMBARC ID, access to comprehensive professional development and training, cruise line and partner commission opportunities, and exclusive personal travel perks and discounts. Individual Agent Membership also opens the door for you to pursue and achieve CLIA Certification. Learn More

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An elite group of fewer than 30 agencies out of more than 8,000 in North America, this enhanced partnership provides high-level visibility within the cruise industry. Premier Agency membership is by invitation only. Learn More

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“CLIA membership has taken my travel business to another level! It has given me the confidence to offer my clients the best in cruises, from family-oriented to luxury. CLIA Professional Development has provided me with in-depth knowledge of cruise lines, ports of call, and so much more. Most importantly, CLIA has taken my commissions to another level. After all, it is true, “the more you learn, the more you earn.” Speaking as an ACC, nearly complete with the Master Cruise Counsellor (MCC) program, it truly is the best investment that I could have ever made in my business. Onward and upward!” — Ferne C. Sapp, ACC

I am so grateful for CLIA, and everything you all do to make sure agents are equipped with the knowledge and tools to provide the best service in the cruise industry. I have enjoyed all of the classes I have taken so far, and I look forward to working toward my MCC. It’s not just important to me to advise clients, but I also want to be knowledgeable in all aspects of the cruise business. Even after three college degrees, the training with CLIA has been my best education yet! Thank you all for being great trainers, leaders, and advisors. — Tonia Sanders, ACC

Earning my CLIA Master Cruise Counselor certification nearly 20 years ago provided me with the core knowledge to get my career off the ground. I am grateful for CLIA’s continually evolving training offerings both digitally and in person that enhance travel advisors ability to understand the complexity of the cruise market. — Daniel Genung

“CLIA training has given me the competence and confidence to sell cruises. When I started as a travel advisor 11 years ago, I had sales experience from my previous job, but I had no cruise sales or personal cruising experience. The first place I started was enrolling in Cruising 101, and eventually on to more advanced CLIA online courses. I eventually earned my ACC and then my MCC. I tell my clients that I have a PhD in cruising and that I earned that level of expertise from CLIA training. CLIA Professional Development has helped me to become an expert in cruising!” — Barbara Ballard, MCC

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What Is a CLIA Number?

Oh, the pain! Why must there be so many acronyms for our travel agency identification numbers? We've got the ARC , IATA, and CLIA numbers as the main players, what's the difference? Why not just one number and call it the TAID (Travel Agent ID) Number? That, folks, I cannot tell you.

The CLIA Number is issued by Cruise Lines International Association (hence, the acronym). In a nutshell, it's a way for vendors to identify you as a seller of travel.

But I can tell you what a CLIA (Cruise Lines International Association) Number is, what it does, and what type of agents would benefit most from it.

A Short History of the CLIA Number:

In the good ol' days, a travel agency's main bread and butter were its airline ticket sales. These days, an ARC number was an absolute necessity for any travel agency. But when travel agent commissions were cut in the late 1990s and the internet came around, many travel agencies started focusing on sources of income beyond airline tickets.

CLIA began issuing industry credentials in 2000.

With the rise of this new type of travel agency—agencies that didn't need an ARC or IATA number—agents began looking for a less expensive way to be recognized by vendors. While cruise lines, tour operators, and other travel suppliers were still paying commissions , hanging on to an ARC accreditation number didn't make sense for agencies that were not booking high volumes of air. For most leisure agents, it was overkill, burning a hole in their pocket.

Enter the star of this post: the CLIA Industry ID Number (which, for brevity, we nickname the CLIA Number. )

CLIA began issuing industry credentials in 2000. Agency owners could transition their old ARC/IATA number into a CLIA number (like keeping your same phone number but switching to a new carrier).

For leisure independent advisors new to the scene, CLIA could issue them a brand-spanking-new CLIA number. Same holds true today.

More affordable and with fewer barriers to entry, CLIA established itself as a viable option for leisure agents who wanted agency credentials to book travel. Currently, CLIA is one of several options for agents who want to get their own travel accreditation (or, in CLIA's case, booking credentials).

What is a CLIA Number?

CLIA numbers are issued by none other than the Cruise Lines International Association (hence, the acronym). In a nutshell, it's a way for vendors to identify you as a seller of travel.

If you aren't issuing airline tickets through the GDS, a CLIA number is a viable alternative.

You can call (or go online) to book; the vendor asks you for your ID number, and then they can pull you up in the system and see all sorts of things about your agency. It serves the same purpose as the ARC or IATA number, it's just issued by another organization and has different barriers to entry and costs associated with it. The next paragraph will cover another important difference between CLIA and ARC/IATA numbers.

Who Accepts CLIA Numbers?

While CLIA focuses on cruises, travel agents can book all types of travel with a CLIA number. The one thing to remember about the CLIA number is that, while it is accepted nearly everywhere, it's NOT accepted by airlines.

The bottom line? I f you aren't issuing airline tickets through the GDS, a CLIA number is a viable alternative. Want GDS access to book air?ARC and IATA are must-haves if you're ticketing air-only reservations.

Allow me to elaborate . . .

CLIA number vs. ARC/IATA accreditation Number: How are they different?

There are two primary differences between a CLIA Number and ARC/IATA's accreditation number.

• You cannot book air-ticketing only with a CLIA number: I'm sorry to repeat myself, but I don't want you to be disappointed. The good news is that there are a ton of other ways you can book air without an ARC/IATA accreditation .
• CLIA's uses different terminology: Because of their emphasis on travel agent education and certification, CLIA shies away from using the term "accreditation." However, as my good old fictional friend and Shakespearean heroine, Juliet Capulet, once said, "A rose by any other name would smell as sweet." In this scenario, the CLIA Industry ID number is the rose by another name. While it's not technically called an accreditation, it functions like other travel accreditations such as ARC, IATA, and TRUE. That is, participating vendors recognize CLIA numbers and allow agents to book and receive a commission under that number.

CLIA's Credentialing Requirements:

Technically, there are two tiers of credentials with CLIA. But one is invite-only. This makes it a lot easier if you're new to CLIA. If you're new to CLIA and want a CLIA number, there's really only one option for you: the Travel Agency Membership. If you are an umbrella organization, such as a host agency or a storefront travel agency with employees, this is your entry point.

Here’s a big-picture look at what they offer in terms of credentials:

CLIA's Travel Agency Membership (TAM)

1. Who is it for? The TAM is for host agencies or storefront travel agents who want their own CLIA number. It's best for leisure/cruise agencies that do not book a high volume of air-only travel. (Psst! If you're booking under your host, check out CLIA's Individual Agent Membership ).

2. TAM Eligibility Requirements: The eligibility requirements for CLIA’s TAM Membership are relatively simple; You need to be a travel agency in good standing with state and federal regulations.

3. TAM Cost & Renewal: A TAM membership is $399 annually, and includes one free Individual Agent Membership (IAM) for the agency owner, manager, or other designees (a $119 value).

4. How do I apply? Applying for a TAM is simple. You fill out an application (see below) and then CLIA follows up with a few other fun steps for you to take (such as signing an attestation form that you're not a rule-breaker when it comes to travel agency regulations). Below is a sample TAM application. Take a peek, and you'll be über prepared to apply.

CLIA's Premier Agency Membership (PAM)

• Who is it for? I'm going to keep this section pretty short. Why? Because a.) PAM is invite only which leads me to b.) if you qualify for CLIA's PAM membership, you probably already know.
• PAM Eligibility Requirements: Eligibility requirements are internal info only. That's right, TOP SECRET! But here's one thing I can tell you, CLIA does not allow MLM travel agencies to join as a PAM. (I'll see if I can ramp up my spy efforts for our next update!)
• PAM Cost & Renewal: $5,000 annually.
• How do I apply? You don't! That was easy :)

You can take a look here to see which agencies have a Premier Membership . As a part of their PAM perks, these are the agencies that offer their ICs a $50 discount on an IAM Membership. So this list is a good tool if you know you’re all in on CLIA and you’re looking for a host agency. Just check out CLIA’s host agency Premier Members that are listed and reviewed on our site .

Now you may have noticed that I've been throwing around another membership term: IAM. But I wanted to save it for last. Read on to find out why . . .

What is CLIA's Individual Agent Membership (IAM)?

Since this entire article is essentially about the CLIA number, I'm going to end with the membership level that is not a booking credential, CLIA's Individual Agent Membership (IAM).

I feel so strongly about emphasizing this that I'm going to put it in bright orange text and probably repeat myself a few times. Why? Because I don't want anyone to be bummed out if they apply for an IAM, and realize that it doesn't come along with a CLIA number. (I am not in the business of shattering dreams!)

CLIA's Individual Agent Membership is not a booking credential.

So what is CLIA's Individual Agent Membership? Here's the lowdown:

• (Enter refrain) The IAM is NOT a booking credential The IAM offers you access to many resources, but it does not provide you with a CLIA number.
• If you want to access CLIA's professional development and certification programs, you must have an IAM.
• In order to get an IAM you must be affiliated with a CLIA Travel Agency Member (TAM) or Premier Agency Member (PAM). What this means is that you need to either be employed by a travel agency or an IC with a host agency is credentialed by CLIA.
• Your CLIA-affiliated agency is the entry point for an Individual Agent Membership. If you want in, your host or travel agency must give you the thumbs up. While CLIA generally recommends their accredited agencies require annual cruise commissions of $5,000, it's really up to the appointing agency on how/if you're eligible. So give them a holler!
• You must have an IAM to access CLIA's professional development and certifications . This is a biggie because beyond serving as a booking credential, CLIA is serious about their education and certification. If you want in on it, you gotta have an IAM.
• You must have an IAM to be listed on CLIA's Agent Finder. I'll get into it more later, but if you want to be listed on CLIA's agent finder ($19.99 per year), you must have an IAM.
• You must have an IAM to attain an EMBARC ID (formerly known as "CLIA Card") There are more deets on the EMBARC ID soon. Sit tight!
• You do not need an IAM to use your host or agency's CLIA number: You can still book with your agency's CLIA number even if you don't have an IAM. You just can't access any of the stuff mentioned above (along with other perks like their coupon book).

CLIA's IAM is the entryway to their programming, especially their professional development and certification programs. Here's how you can get in on the IAM goodness:

CLIA's Individual Agency Membership (IAM)

• Who is it for? The IAM is for advisors who are a travel agent IC or employee with a CLIA-credentialed agency (aka, has a CLIA number). This is a must for agents who want to access CLIA certification programs and/or get an EMBARC ID.
• IAM Eligibility Requirements: Your participation in IAM is at the discretion of your CLIA-credentialed agency . So if this is a route you're interested in, check to start with your host or employer.
• IAM Cost & Renewal: IAM members are required to take CLIA's State of the Industry course (which is at no cost) to maintain membership status. (This course will pop up in your portal once you sign on.) In terms of renewal costs, it depends:
• If you belong to one of CLIA's Premier Agency Members, the cost is $69 annually.
• If you belong to one of CLIA's Travel Agency Members, the cost is $119 annually .
• How do I apply? There are two steps to applying for your IAM. 1.) Check with your CLIA-credentialed agency to ensure you qualify. 2.) Submit your IAM application (sample below)

What Is an EMBARC ID (Formerly CLIA Card)?

The CLIA Card reached Prince-level acclaim when it retired that name to embrace a new identity: The EMBARC ID.

Issued by CLIA, the EMBARC ID (formerly known as, "CLIA card") is exactly that, an ID. It's a way for you to physically identify yourself to vendors as an agent of a CLIA-credentialed agency. In easy-to-understand terms, it's a widely accepted (and respected) travel agent ID card.

To be eligible for an EMBARC ID, your agency must, at the very least, have a Travel Agency Membership.

Cost for the EMBARC ID card is included with an IAM membership. If you lose it and a digital EMBARC ID doesn’t quite get you through the day, it'll run you $29 to replace it. EMBARC IDs are most often used for proof that you're a legitimate seller of travel for industry events such as training, seminars at sea, or FAM (familiarization) trips.

Do I need My Own CLIA Number to Book with CLIA's Suppliers?

Maybe you've determined that ARC and/or IATA are overkill. And maybe you've also determined that you want to book travel with a CLIA number, but that you don't want to apply for your own. How can you go about using a CLIA number without getting your own?

You don't need any level of membership to book CLIA's suppliers, so long as you're an IC or employee with a CLIA-credentialed agency.

Here's how:

You don't necessarily need to get your own CLIA number . . . not even an Individual Agent Membership. You can always go under an umbrella organization like a host agency . If you're working with a host agency, you can book under their CLIA number without incurring the costs associated with obtaining your own CLIA number or IAM.

This is beneficial for travel agents (both home-based agents and storefront agencies) because your revenue is combined with that of other agents under that host's CLIA number . Typically, this leads to higher tiers of commission you wouldn't be able to access on your own.

While you can always get your own CLIA number, if you can make more in commission with a host agency, getting your own CLIA number doesn't make sense. You don't need any level of membership to book CLIA's suppliers, so long as you're affiliated with (or employed by) a CLIA-credentialed host or travel agency.

Need More Help Choosing a Host? We've Got You Covered.

The most important thing you can do to find the best host travel agency? Know what you want before you start looking.  You may also find our  starting a travel agency or choosing travel agency names   articles helpful as you get your home travel business started.

And lastly, it is a big decision but it shouldn't be keeping you up at night if you're doing your due diligence. While you may think there is one best host agency for you, the reality is there are many great host agencies out there. If you do the proper research, chances are there are quite a few host agencies that you'd be very happy with!

If you're wanting more help finding your forever host and getting your agency off the ground, check out our new course, "The Complete Guide to Starting a Travel Agency."

Check out HAR's 3 different 7 Day Setup course options. The courses are written and facilitated by yours truly (Steph!) and Bridget Lee, a professional educator with deep roots in the travel industry. Maybe you notice a last name similarity? We happen to be sisters! We had a blast teaching the course, we think you'll love taking it too. With a free mini course and/or free trial of HAR's Accelerator All-Access Pass, there's a little something for everyone! Check out your options here !

Wrapping Up!

It's hard to believe, but we have even more information about CLIA and other accreditations/crediting agencies on our site. Don't believe me? Click below and behold:

Are things still unclear? No worries, drop your questions (or feedback) in the comments below. For those social fanatics, here's where you can find me online to chat things over: Facebook , Twitter , or Instagram . I've worked in the industry for quite a few years and specialized in helping agents start and grow their home-based travel agencies. If you're one of them, I'm here to help out!

A huge thank you to the CLIA crew: Charles Sylvia, VP, Industry, and Trade Relations; Danielle Haney, VP, Industry, and Trade Relations; Justin Wood, Membership marketing in North America; and Stephani McDow, Senior Director, Professional Development & Trade Programs for taking the time to chat with me and for sharing resources about their credentialing programs!

Editor’s Note: This post was originally published by Steph Lee on March 23, 2012 and was updated with current information on publish date listed above.

About the Author

Steph grew up in the travel industry, helping on and off with her mom's homebased travel agency. She has worked with thousands of agents in her role as a former host agency director before leaving in 2012 to start HAR. She's insatiably curious, loves her pups Fennec and Orion, and -- in case you haven't noticed -- is pretty quirky and free-spirited.

If you’re looking for Steph, she leaves a trace where ever she goes! You can find her on Facebook, Instagram, LinkedIn (her fav) and Pinterest as 'iamstephly'. 🙂 You can also catch her on her Substack, Bumblin' Around, where she writes on things outside the world of HAR.

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How to Get a CLIA Card: Requirements for KHM Travel Agents

Written by: Guest on April 16, 2017

Just as travel agents and host agencies use IATA (International Air Transport Association) numbers, for air travel, CLIA provides membership to travel agents who are planning to book cruise travel.

Obtaining a CLIA number will provide vendors with a way to confirm and identify you or your host agency as a seller of travel, and being part of CLIA provides you with opportunities for cruise line training and education

What is a CLIA Card?

Now that you’re familiar with Cruise Lines International Association, you might be wondering how to obtain a CLIA card. As part of working with an established host agency like KHM Travel Group, you do not have to obtain your own CLIA number to obtain the card. Issued by Cruise Lines International Association, the CLIA card is your travel agent identification card showing your membership with CLIA. It allows you to identify yourself to travel suppliers as being a part of CLIA.

A CLIA card is often used as proof that you’re a seller of travel for industry events such as trainings, seminars at sea, or FAM (familiarization trips ).

How Do I Get a CLIA Card?

KHM Travel Group is a Premier Agency Member with CLIA, based on our number of agents and now pays a memberships fee annually to CLIA on behalf of its agents to participate in the program.

As a Premier Agency Member, all KHM Travel Group agents who qualify are eligible to apply for an individual CLIA membership under KHM Travel Group, and can also receive a discount on their annual membership fee.

CLIA recommends that agents generate a minimum of $5,000 in total agency commissions from cruise bookings within the 12 months prior to enrollment. Realizing that it might be difficult for some agents to meet that criteria, KHM Travel Group has been given the ability to waive that requirement in the first year for our agents that meet the following qualifications:

• Must have completed CLIA’s  State of the Industry Course  located on the CLIA site under the “My Training” tab and click on “Online Learning Courses”
• Must have completed KHM Travel Group’s Agent Orientation – Destination 1:  Getting Started on Your Journey
• Be in good standing with KHM Travel Group (Your membership with KHM Travel Group has not been in decline for the past 6 months)

New annual training requirements from CLIA as well as renewals for existing CLIA card agents can be found on their website and are subject to change. Current KHM Travel Group agents can learn more about joining CLIA in the Portal .

KHM Travel Group offers professional support and education for travel agents , and part of that support is devoted to assisting our independent agents in obtaining a CLIA card.

If you want to learn more about becoming a travel agent with KHM Travel Group ? Fill out the form on the right side of the screen or call 1-888-611-1220 to receive our free Travel Agent Information Guide.

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What is a clia number.

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By Courtney Eisen

February 22, 2024

When it comes to travel agency identification numbers, it's easy to get lost in the many acronyms. There are ARC (Airlines Reporting Corporation), IATA (International Air Transport Association), and CLIA (Cruise Lines International Association) numbers, each serving a unique purpose. In this article, we'll delve into the intricacies of the CLIA Number and its role in the travel industry.

The CLIA Number, as the name suggests, is issued by the Cruise Lines International Association. It serves as a way for vendors to identify travel agents as authorized sellers of travel. While the ARC and IATA numbers are primarily associated with airline ticket sales, the CLIA Number caters to a different segment of the travel industry, specifically focusing on cruises.

A Quick History

In the past, travel agencies heavily relied on airline ticket sales as their main source of revenue. As the industry evolved and travel agent commissions were reduced, many agencies started diversifying their income streams beyond airline tickets. This shift in focus led to the emergence of a new type of travel agency that didn't require an ARC or IATA number.

Suggested Article: What is a Travel Agent License?

To accommodate these agencies and provide them with a more cost-effective way to establish their credentials, CLIA introduced the CLIA Industry ID Number. This number allowed agency owners to transition from their old ARC or IATA numbers to a CLIA Number, similar to keeping your phone number while switching carriers. For new leisure independent advisors entering the scene, CLIA offered the opportunity to obtain a brand-new CLIA Number.

CLIA vs. The ARC and IATA

Compared to ARC and IATA accreditation, obtaining a CLIA Number is more affordable and has fewer barriers to entry. This makes it an attractive option for leisure agents who want agency credentials to book travel. However, it's important to note that the CLIA Number cannot be used to book airline tickets through the GDS (Global Distribution System). If you're primarily focused on air-only reservations, ARC and IATA accreditation are still essential.

Suggested Article: Travel Agent Certification

One of the key differences between a CLIA Number and ARC/IATA accreditation is the terminology used. CLIA, with its emphasis on travel agent education and certification, avoids using the term "accreditation." However, the CLIA Industry ID Number functions similarly to other travel accreditations like ARC and IATA. Participating vendors recognize CLIA numbers, allowing agents to book travel and receive commissions under that number.

The Tiers of CLIA

Now, let's take a closer look at the credentialing requirements for obtaining a CLIA Number. There are two tiers of credentials with CLIA. It is important to note, however, that one is invite-only. For those new to CLIA, the Travel Agency Membership (TAM) is the primary option. This membership is designed for host agencies wanting CLIA Number. TAM is also suitable for storefront agencies. It's particularly suitable for leisure and cruise agencies that don't book a high volume of air-only travel.

To qualify for a TAM membership, your travel agency must be in good standing with state and federal regulations. The annual cost of a TAM membership is $399. This annual membership also includes an Individual Agent Membership (IAM) which can be used by the agency owner, or whoever the agency feels is most appropriate.The IAM provides access to various resources and is required for CLIA's professional development and certification programs.

Suggested Article: Do Travel Agents Travel for Free?

For agencies that meet specific eligibility criteria, CLIA offers the Premier Agency Membership (PAM). However, the details regarding PAM eligibility are internal and not publicly disclosed. It's worth mentioning that MLM (Multi-Level Marketing) travel agencies are not allowed to join as PAM members.

Moving on to the IAM, it's important to note that this membership level does not provide a booking credential like the CLIA Number. Instead, the IAM grants access to CLIA's professional development and certification programs. To qualify for an IAM, you must be affiliated with a CLIA-credentialed agency, either as an employee or an independent contractor (IC). Your agency's CLIA Number serves as the entry point for obtaining an IAM.

The cost of an IAM membership depends on whether your agency is a Premier Agency Member or a Travel Agency Member. For Premier Agency Members, the annual fee is $69, while Travel Agency Members pay $119. Additionally, IAM members are required to complete CLIA's State of the Industry course, which is available at no cost, to maintain their membership status.

Apart from accessing professional development and certification programs, having an IAM allows you to be listed on CLIA's Agent Finder for an annual fee of $19.99. It also enables you to obtain an EMBARC ID, formerly known as the "CLIA Card." The EMBARC ID serves as a physical identification card for agents of CLIA-credentialed agencies and is widely accepted in the industry.

Using Your Host's CLIA Number

If you don't wish to obtain your own CLIA Number or IAM, there is an alternative. You can affiliate with a host agency (like ours) and book under their CLIA Number. This option is particularly beneficial for home-based agents, as it allows them to combine their revenue with that of other agents under the host agency's CLIA Number. This often leads to higher commission tiers that wouldn't be accessible on an individual basis.

Suggested Article: How to Select the Best Host Travel Agency For Your Business

In conclusion, the CLIA Number plays a crucial role in the travel industry, specifically for agents involved in selling cruises. While it differs from ARC and IATA accreditation, the CLIA Number serves as a recognized credential that allows agents to book travel and receive commissions. Whether you choose to obtain your own CLIA Number or affiliate with a CLIA-credentialed agency, understanding the options available can help you navigate the world of travel agency identification numbers more effectively.

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Cruising to Success with CLIA Cards

What Is A CLIA Card?

CLIA cards verify cruise line expertise of travel agents. The Cruise Line International Association (CLIA) distributes these cards. They are the largest industry trade association for the cruise line industry. CLIA has representation almost everywhere in the world! CLIA cards are physical proof of industry knowledge to potential clients and vendors. As a travel agent, they are also your ticket to a wealth of insight about the cruise line industry. Cruises are a booming, in-demand travel method. Clients want your expertise. CLIA cards demonstrate your expert ability to book what your clients want.

• Establish yourself as an expert at booking cruises
• Gain exclusive access to industry insights, professional development, and more
• Help your travel business grow and succeed

How Can You Get One?

CLIA doesn’t assign CLIA cards to just anyone. You have to prove your industry knowledge before you can gain access. If you are a travel agent working alone, you have to earn a minimum of $5,000 in commissions before you can apply. Once you earn your commissions, you can apply on the CLIA website. However, it is important to know enrollment for your area may vary.

There are fees associated with obtaining a CLIA card. However, the fees are a worthwhile investment in your small business as a travel advisor. These cards require CLIA membership. Once you are a member, you can receive your card. Cards are valid for a full calendar year. It’s important to renew your card to maintain your credentials. CLIA cards contain a unique EMBARC ID number. This is your personal number to provide clients and vendors to certify you sell travel. The card also proves your skills to the industry! With your CLIA card, you have exclusive access to industry training and events.

How TPI Can Help

As you build your small business as a travel advisor, you don’t want to go at it alone. Learning the ins and outs of the travel industry can be daunting. However, with a host agency like Travel Planners International, you’re never alone. You have a built-in support system of travel experts and agents. Our staff obsesses over your success, and we do everything we can to train and prepare you. You have access to a multitude of resources and insights. We set you up for success with the knowledge you need to begin your career as a cruise expert.

TPI helps our Rockstars obtain their CLIA cards. We know everyone has a unique path as a travel agent. That’s why we waive the commission requirement for earning your CLIA card! However, you do need to register on the CLIA website . Make sure to enroll in the Individual Agent Membership program! You can do this by clicking the “Travel Professional” tab and following the link.

This isn’t all we do to help our Rockstars! TPI makes every effort for you to earn the highest commissions. We want you to be successful as you grow your small business. As a Premium CLIA-affiliated host agency, we offer discounts on CLIA cards. In fact, TPI agents save $50 on their CLIA cards. This nearly slashes the price in half! We share our credibility with you because we believe in you. Our Rockstars are the reason we are successful, and you deserve a slice of that success!

Benefits You Get From a CLIA Card

Working with a host agency like us gives you a partner in running your successful travel business. CLIA cards take this to the next level! When you obtain your card, you let your clients and travel partners alike know that you know your stuff. CLIA cards reinforce your specialty knowledge of the cruise industry specifically. Cruises are one of the most popular types of travel, and the industry keeps growing! Set yourself apart from the rest with a CLIA card to show off your skills. Benefits of CLIA cards include:

• Ability to earn bonus commissions
• Ability to expand your cruise line knowledge
• Access to exclusive areas of the CLIA website
• Access to marketing and sales tools
• Cruise line training and education resources
• Inside updates on any potential legislative updates that impact travel
• Membership to the world’s largest cruise industry trade association
• Priority access to FAM trip invites
• Professional development courses
• Proof you sell travel to attend industry events
• Special product training

Rockstar Success Stories

I've worked incredibly hard to get to where I am today, and it's nice to know I have a company like TPI supporting me as I continue to make my place in the travel industry.

Theresa Chu-Bermudez Get Out Custom Travels

Frequently Asked Questions

How do i get a clia card.

You must be a member of the Cruise Line International Association to get a CLIA card. With TPI as your host agency, we simplify this process.

How do you book a cruise with a CLIA card?

CLIA cards open up a world of cruise opportunities for you. When you book a cruise with your card, provide the vendor with your CLIA identification number. They can verify your credentials.

How long does it take to receive a CLIA card?

Most groups require you to earn a minimum of $5,000 in commissions before travel agents receive CLIA cards. However, at TPI, we waive this! Once you apply with CLIA, the average turnaround time to receive your card is four to six weeks.

What is the CLIA card used for?

CLIA cards have many uses! For travel partners, a card verifies your expertise. For you, as a travel advisor, they grant you access to industry training, marketing and sales materials, special pricing, and more!

What is a CLIA card?

A CLIA card is from the Cruise Line International Association. It is a physical verification of your travel credentials and expertise.

How much does a CLIA card cost?

The annual cost is $115. However, TPI gives its agents a $50 discount! We bring your cost down of cards to just $65.

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2024 CLIA Cruise360

April 16 – april 21, 2024, greater fort lauderdale / broward county convention center fort lauderdale, fl.

Our biggest professional development event of the year, Cruise360 features a week's worth of professional development, ship inspections, networking and the latest industry trends. As the largest and only official conference of the cruise industry, Cruise360 brings together travel professionals, cruise line representatives, ports & destinations, industry suppliers and CLIA preferred partners for a truly panoramic view of the cruise industry.

Why Attend? Hear from Past Attendees

Cruise360 is an absolute must for SERIOUS travel professionals.

Very good. The seminars were informative and the excursions were great to know what to pass on to my clients.

I walked away from the beautiful city of Vancouver with more knowledge, training and insights along with tons of motivation and new industry contacts.

It was our first and it was awesome. So many classes and events to attend. I wanted to go to them all. We learned so much and are truly grateful we were able to attend.

4/5/2024 - New Product & Destination Workshop Just Added!

Check out the NEW Product & Destination Workshop just added for St. Maarten Tourism Bureau and add it to your schedule!

4/5/2024 - Pre-Conference Certificate Programs Are Almost SOLD OUT

If you want to join us on Tuesday, April 16, 2024. Register for a Pre-Conference Certificate Program Today! Seats Are Limited.

3/21/2024 - New Product & Destination Workshop just added!

Check out the NEW Product & Destination Workshop just added for Global Ports Holding and add it to your schedule!

3/7/2024 - Cruise Line Showcases are NOW OPEN!

Build your schedule today by selecting your CLIA Seminars, Product & Destination Workshops, and Cruise Line Showcases.

2/15/2024 - Product & Destination Workshop are NOW OPEN for Scheduling

Cruise360 Product & Destination Workshops are an invaluable tool for delivering quality service to clients and increasing your income. Schedule your workshops today!

1/18/2024 - 2024 Pre-Conference Certificate Programs Are NOW OPEN!

Choose between  Cruise Groups Certificate Program  OR  Family Cruise Travel Certificate Program   on Tuesday, April 16, 2024. REGISTER TODAY!

10/18/2023 - CLIA Seminars are Now Open!

CLICK HERE to build your schedule 

9/29/2023 - Book Your "Official" Cruise360 Hotel

CLICK HERE to learn more

7/12/2023 - 2024 Cruise360 NOW OPEN

REGISTER NOW to join us in Fort Lauderdale

While CLIA strives to adhere to the advice of local, national, and international health authorities, any interaction with the public poses an elevated risk of being exposed to COVID-19 and we cannot guarantee that you will not be exposed while in attendance at the event. We encourage you to practice the best personal mitigation strategies that are available, like getting vaccinated, wearing masks while indoors with others, and washing your hands often. If you need more direction, please consult your national and local health authority websites for up-to-date recommendations. Our own member cruise line websites also provide a great source for rigorous, layered protective measures.

Travel Agency Accreditation, Explained: IATA, IATAN, ARC, CLIA, and TRUE

• 14 min read
• 29 May, 2023
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What is travel agency accreditation? Why do you need it?

• IATA accreditation for selling air travel worldwide
• ARC accreditation for selling air travel in the US
• CLIA accreditation for cruise booking
• TRUE accreditation for cruise and tours booking

IATA accreditation for air travel: IATA vs IATAN vs TIDS

• full IATA accreditation – a standard approach for international businesses that want to support ticketing and
• a TIDS (travel industry designator services) code – a non-ticketing IATA accreditation. A TIDS code is simply an identification that helps your supplier network grow. It’s also used to grant commissions.
• IATAN accreditation – the same as the full IATA accreditation but for US businesses only and
• IATAN non-ticketing accreditation that provides the same opportunities a TIDS code does.

Overview of IATA accreditation options

Full IATA accreditation

• proof of general business operations,
• proof of your qualifications,
• confirmation of travel agent experience,
• proof of financial viability.
• Register at the Customer Portal .
• Submit the application form with required documents.
• Pay the registration fee.

TIDS accreditation

• confirmation of business ownership,
• copy of business registration,
• bank statement,
• one letter of recommendation from an IATA Airline, GDS, or other major industry supplier,
• travel agency license,
• signed copy of the TIDS Terms and Conditions .
• Select TIDS.
• Submit your application for review.

Full IATAN accreditation

• IATAN is used only for US-based travel businesses with over 2 years of experience and
• in the US, all payment transactions are processed not in BSP, but via the Airline Reporting Corporation (ARC) .
• ARC approval,
• business license,
• proof of ownership,
• proof of Seller of Travel Registration for states of California, Florida, Hawaii, Iowa, and Washington,
• proof of two years of experience.
• Fill out the required forms ( click to download .zip file ).
• Submit the documents and forms at [email protected].
• Pay registration fees.

Non-ticketing IATAN accreditation

Arc accreditation for airline booking in the us.

• ARC-Accredited Agency – the most complete option that enables ticketing for you.
• Verified Travel Consultant (VLC) – the same but without ticketing capabilities.
• Corporate Travel Department (CTD) – option for businesses not in the travel industry.

ARC-Accredited Agency for issuing flight tickets

• confirmation of an established bank account with ARC,
• a bond or a bank statement for $20,000.
• Designate an ARC Specialist in your office who must pass the certification.
• Complete the application form .
• Pay the fee and submit your application form with required documents.
• Pass an interview.

Verified Travel Consultant for non-ticketing agents

• Review the VTC Agreement and Handbook .
• Fill the application form .
• Pay an application fee.

Corporate Travel Department for non-travel businesses

• an IRS Employer Identification Number (EIN).
• Assign an ARC Specialist Qualifier and a Manager Qualifier (they can be the same person).
• Meet the ticketing security standards.
• Submit the form, payment, and the required documents.

CLIA credentials for cruise booking

Travel Agency Membership (TAM)

• Special commissions and discounts – in your membership welcome package, you get a coupon booklet for special commissions, and the program itself provides bonus commissions, special discounts, as well as discounts on office supplies and technology.
• Members-only information – access to special webinars, news digests, and other latest information on the cruise industry.
• Promotion – a listing on CLIA’s Agent Finder platform, where vacationers can find your agency by postal code, promoting you as a credible professional.
• Ability to join CLIA as Individual Agent Members – Only agents affiliated with CLIA’s TAM can get an Individual Agent Membership, which comes with its own set of benefits. We will cover this option below.

Individual Agent Membership (IAM)

Ccra true accreditation for niche travel booking.

• proof that you’re a sole proprietor,
• proof that you’re meeting your state’s requirements as a seller of travel,
• proof that you have at least 6 months of travel selling experience,
• 3 business references,
• proof of an active bank account in good standing.
• Submit a form and payment.

Accreditation overview: IATA vs ARC vs CLIA vs TRUE

• full IATA accreditation (if you’re outside of the US),
• full IATAN accreditation (if you’re in the US),
• ARC Accredited Agency (if you’re in the US).
• TIDS (if you’re outside of the US),
• IATAN non-ticketing (if you’re in the US),
• ARC Verified Travel Consultant (if you’re in the US).
• IATAN non-ticketing,
• ARC Corporate Travel Department.

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CLIA POINTS

A reflection of your clia professional development, how can i earn clia points, clia learning academy (20 points/course*), cruise line training (2-20 points), executive partner training (5 points), clia masters (50-100 points), clia virtual & live events (3-40 points), cruise experience (20 points*), ship inspection (10 points*), life-cycle of points, frequently asked questions, where do i load the points i have earned, i have completed a course that was in the members hub. what do i need to do to get my points, why is my ship inspection or cruise experience not loading.

• The date of the inspection or cruise experience is greater than 3 years of the time of activity.
• You are entering the same ship in the same 12 month period. We only accept one cruise per 12 months per cruise ship. IF a ship returns from drydock after a refurbuishment within the same 12 months, please contact [email protected] as we monitor this as a case by case basis.

What is an Endorsed Course?

I have just attended a luncheon hosted by a cruise line. how do i get my points.

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What does CLIA stands for in Cruises?

The international cruise line association (clia) is the body that regulates the cruise line industry and the travel agents selling those cruises., about cruise lines international association (clia).

The Cruise Lines International Association (CLIA) represents almost 95 percent of global cruise ship traffic, 50,000 travel agents members and 13,000 of the world's leading travel agencies.

CLIA 50+ Cruise Lines server more than 30 million passengers annually.

The organization's headquarters is in Washington DC, with regional offices in North America, South America, England, Europe, Asia and Australasia.

Additionally, the CLIA network has a large industry association with ports & destinations.

CLIA also works closely with the government and supports policies and practices that promote good, secure health of the Cruise and sustainable development.

What are the primary roles of the Cruise Lines International Association?

CLIA's mission is to promote policies & practices that foster a safe, secure and healthy cruise ship environment. The cruise industry trade association also provide a platform for any travel agent members to train, educated themself and keep up to date with the latest cruising trends.

Throughout its history, the world's largest cruise industry trade association has shown its commitment to furthering public health, safety, security, environmental responsibility, emergency medical response, supportive legislative initiative, passenger protection and crew care.

CLIA has acted as a pivotal association within the global cruise community to foster a safe, secure, healthy and sustainable cruise ship environment. And ultimately creating a better cruise experience for the passenger.

Some history about CLIA

The cruise industry trade association has been a leading authority in cruising since 1975 when it was founded in the US. The start of CLIA was in response to the need for an association providing a unified voice in promoting the benefit of cruising.

In 2006 CLIA merged with the International Council of Cruise Line (ICCL) under one structure. The ICCL was created to focus on the regulatory and policy development within the cruise industry.

How long is a CLIA membership valid for?

All travel agency members have to renew their CLIA membership every year. Each CLIA member will have to take an annual refresh course in order to keep their members status.

What are the different levels of certification within CLIA?

All CLIA members around the world have access to a three-level certification program.

• Introduction to cruise sale - This certification goes through the foundation of cruising and becoming a "new" cruise travel consultant.
• Ambassador - The next level will go into much more detail on the ports around the world, the destinations and cruise companies. The travel agent is now an effective cruise consultant.
• Master - This level is achieved by cruise travel agents that have shown their expertise as a cruise specialist and have travelled onboard cruise ships.

In short, what is CLIA

As per their website:

• CLIA is the global organization that fosters our members' success by advocating, educating and promoting the common interests of the cruise community.
• CLIA represents the interests of the cruise industry community.
• 50+ Cruise Lines – From ocean to speciality cruise ships, CLIA lines represent more than 95 per cent of global cruise capacity.
• 350+ Executive Partner Members – As key suppliers and partners to the cruise lines, executive partners play a major role in the successful operation of cruising, including ports & destinations, ship development, suppliers and business services.
• 13,000 Global Travel Agency and 50,000 Travel Agent Members – Our travel agency members include the largest agencies, hosts, franchises and consortia in the world.
• CLIA Cruise Lines serve nearly 30 million passengers annually.

Why is this important for you?

We at Hupla, are a proud member of CLIA and all our staff have ongoing training through CLIA to keep updated with the latest regulations and Cruise industry updates. Alex Schwager is a Master Cruise Consultant.

To verify any CLIA Travel agency , you need the CLIA industry ID# 

CLIA the world's largest Cruise industry association

Being the largest cruise industry trade organisation, CLIA is providing a unified voice for the cruise line. Here is the list of the cruise lines associated with the Cruise Lines International Association:

• AIDA Cruises
• American Cruise Lines
• Carnival Cruise Line
• Celebrity Cruises
• Celestyal Cruises
• Costa Cruises
• Crystal Cruises
• Cunard Line
• Disney Cruise Line
• Holland America Line
• MSC Cruises - MSC Cruises Company Page
• Mystic Cruises
• Norwegian Cruise Line
• Oceania Cruises
• Pearl Seas Cruises
• Ponant Yacht Cruises & Expeditions
• Princess Cruises
• Regent Seven Seas Cruises
• Royal Caribbean International
• Scenic Luxury Cruises and Tours
• SeaDream Yacht Club
• Silversea Cruises
• Tui Cruises
• Virgin Voyages
• Windstar Cruises
• Hapag Lloyd Cruises
• Marella Cruise
• P&O Cruise UK
• Sea Cloud Cruises
• Swan Hellenic
• Tradewind Voyages
• Aurora Expeditions
• Coral Expeditions
• Dream Cruises
• P&O Cruises Australia
• Paul Gauguin Cruises
• Star Cruises