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Diethelm Travel Unveils New Identity as DTH Travel

As DTH Travel, the company retains its 66-year legacy, expertise and core values while embracing a new forward-thinking ethos

Diethelm Travel, a leading DMC company with a rich heritage of more than 66 years, announced at World Travel Market 2023, a brand refresh and transformation to DTH Travel. More than just a change in name and logo, the unveiling of DTH Travel marks the dawn of a new era for the company, introducing fresh elements and an innovative approach to doing business.

As DTH Travel, the company retains its legacy, expertise and core values while embracing a new forward-thinking ethos. The emphasis of the rebrand is on revitalisation and modernisation, bringing with it exciting new products and continued commitment to sustainability and meaningful travel experiences.

“For 66 remarkable years, DTH Travel has been on an extraordinary voyage, mastering 13 diverse countries within Asia and connecting travellers with unforgettable journeys. Throughout our own incredible journey, we have witnessed continuous changes as horizons expanded and the world evolved. Today marks a defining moment for us: our rebrand signals a transformative shift, breathing new life into our identity and purpose, and ensuring we remain relevant in these ever-evolving times. It’s a profound reflection of the changes in our world, industry, and communities, that have reshaped our ethos and equipped us to step confidently into the 21st century,” said Stephan Roemer, CEO of DTH Travel. 

DTH Travel’s new manifesto is centred on four key pillars that define the essence of the brand:

1. Industry Experts

With decades of experience and deep knowledge of each destination, DTH Travel’s team of local experts in their offices across 13 destinations are committed to delivering unparalleled service to their trade partners and customers.

2. Tailor-made Experiences

DTH Travel believes that every traveller is unique, and so should their holiday; the team’s expertise ensures that every journey is curated and tailored to individual preferences.

3. Community Experts

DTH Travel is committed to the development of key products that empower and benefit local communities at a grassroots level. By engaging with and supporting local businesses and initiatives, DTH ensures an enriching and authentic travel experience while contributing positively to the destinations they operate in.

4. Progressive Vision

Embracing innovation and technology, DTH Travel’s recent adoption of TourPlan, the world’s leading software system for DMC’s, has allowed them to fully digitalise their distribution process making it easier and more convenient for clients to package products efficiently, and generate fast and accurate quotes for customers.

“In a market with hundreds of Destination Management Companies, DTH Travel Sri Lanka and Maldives have been working hard to differentiate itself from the rest. Our team of passionate travel designers take pride in having deep roots in both destinations, allowing us to continuously gain local insights so we can show our clients hidden gems that go beyond the classic highlights. Our strong relationships with various local stakeholders also open up opportunities for our guests to directly engage with communities and feel the pulse of our destinations in an authentic way, and at the same time, contribute to the sustainability of our local heritage and environment,” said Suranjith De Fonseka, Managing Director of DTH Travel Sri Lanka and Maldives.

“As pioneers in the inbound tourism industries of Sri Lanka and Maldives, we are proud to take on this new phase with DTH Travel,” says Malinga Arsakularatne, Co-Owner and CEO of Acorn Group. “Our passion for curating unforgettable holidays goes hand-in-hand with our commitment to positively contributing to our communities in multiple ways, and we are very glad to take on this common value as we push forward the future of travel with DTH Travel.”

DTH Travel has a joint venture partnership with the Acorn Group in Sri Lanka and the Maldives. The Acorn Group has diverse interests in travel and tourism, including aviation, outbound travel, inbound travel, hotel and villa management. The Group also has investments in logistics, education, business management services, and insurance brokering.

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Roemer and partners takeover Diethelm Travel

BANGKOK, 7 February: Diethelm-Keller Group, founders of Diethelm Travel, Thailand’s oldest destination management company, have sold their remaining shares in the company to Tourasia’s Stefan Roemer and two partners, according to a Diethelm Travel statement released last Friday.

Roemer, who currently heads Diethelm Travel as its CEO is joined by partners Thomas Maurer (Arcothai International, an exhibition, party entertainment service founded 2016) and a Swiss IT and private equity investor Gonpo Tsering. Together they have taken over the remaining shares in Diethelm Travel, a company established in 1957 that today commands a network of 13 offices in Asia.

In 2017, Diethelm Travel Holdings and Tourasia Roemer AG – the largest tour operator in Switzerland specializing in travel to Asia – merged their Asian destination management operations.

Diethelm Travel’s statement says Stefan Roemer, CEO of Diethelm Travel and founder of Tourasia, has been investing in Diethelm Travel Holding AG for several years and is pleased that DK Travel Holding AG, has agreed to sell its last shares to him and his new partners. Details and conditions of the deal were not disclosed.

“I am excited to assume full ownership of Diethelm Travel together with my new partners and would like to thank Diethelm Keller Travel Holding for the great partnership over the years as well as their trust in us to lead the business into the future successfully. I am confident that Diethelm Travel is well-positioned to take advantage of the travel industry taking off again in 2022,” said Roemer.

According to Roemer, he and his partners will take Diethelm Travel to “the new era of travel empowered with advance IT system while staying true to our DNA as your trusted DMC in Asia.”

Travelnews, a Swiss travel news publication, presented the backstory that showed the Diethelm Keller Group set a course to exit the travel industry back in 2018.

“As part of that decision, there were soon changes in the portfolio within the group’s own travel arm DK Travel Group. In 2020, as a result of the pandemic, STA Travel went bankrupt, and Globetrotter was repurchased by its founder. Explorer Fernreisen was also sold. As the former head of DK Travel Group, Casper Urhammer explained to Travelnews in December 2020 that a buyer for the shares in Diethelm Travel Group, one of the largest Asian destination management companies, has since been sought. The process was already underway.”

The Swiss Asia specialist Tourasia has been participating in an investment process since late 2017, when Tourasia founder Stephan Roemer became CEO of the Diethelm Travel Group.

“In December 2020, Roemer told Travelnews that he was “interested in principle” in taking over the Diethelm Travel Group himself. Because of the pandemic, however, he was not willing to take major financial risks at the time.

“But in 2021 the final pieces fell into place. Even though a negotiated right of first refusal had expired, Roemer was able to secure the entire Diethelm Travel Group by the end of December,” according to Travelnews.

“Three investors jointly took over the DTG shares of the Diethelm Keller Group. In addition to Tourasia Roemer AG, it included Arcothai International Ltd, the holding company of Thomas Maurer, a veteran Swiss tour specialist based in Bangkok. He had earlier sold his DMC Travel Center Asia to the Diethelm Travel Group. After that development, he was associated with the company in an advisory capacity. He is now stepping up to the role of a co-investor.

“The third investor is Gonpo Tsering, who according to “Bilanz” is one of the 300 richest Swiss nationals and is credited with being the brains behind the IPOs of DKSH Holding AG and On Shoes.

“Tsering is not only known for large IPOs but also as a ‘deep tech investor’. For example, as an investor in companies with innovative technology, that is probably an indication Diethelm Travel is now taking the next step in terms of technology,” Travelnews reported.

Details of the deal, such as the price paid for the remaining shares, the shareholding breakdown or other considerations such as debt write-off, remain confidential.

Travelnews noted that “Roemer himself stated he does not hold “a majority” in Diethelm Travel, but that the three investors hold equal shares.

According to Travelnews, Roemer added: “It was crucial for me to find partners who are willing to support the ongoing transformation of Diethelm Travel to become a dynamic DMC.”

Roemer informed his own Tourasia management team in Wallisellen Switzerland, about the deal on 3 February.

TravelNews concluded: “In a letter to business partners, Roemer explains that together with the new investors, Diethelm Travel wants to move forward “with the groove of a startup”. 

Watch this space

Could that hint of an IPO brewing further down the track and a major shift in direction involving cutting edge travel technology?

The intervention of private equity investor Gonpo Tsering offers a glimpse of the path the restructured Diethelm Travel could take over the next three years. Both Roemer and Maurer are career tour operators or DMC specialists. In contrast, Gonpo Tsering brings to the table experience in IT, marketing, finance M&A, and managing large projects. He was on the DKSH executive board for over a decade. Also, he has served as vice-chairman of security printer Orell Füssli and chairman of luxury watchmakers Maurice Lacroix and Bovet. He currently sits on several company boards, including Cysec, the Go AG, Anapaya, Vereign and Dizmo. More to the point, he is also a significant private equity investor known for identifying promising tech startups in Europe and Asia.

Born again?

Diethelm Travel Group should enjoy the luxury of starting 2022 with a clean slate and a substantial war chest to navigate a new path in travel technology that will surprise competitors — a born again travel firm?

(Sources: DTG statement, Travelnews)

For the Travelnews report visit https://www.travelnews.ch/reiseanbieter/20866-illustres-schweizer-trio-uebernimmt-die-diethelm-travel-group-vollstaendig.html

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DTH Travel Emerges: A New Era of Asian Journeys

The rebranding is not merely cosmetic but an infusion of fresh vigour and vision into the company’s ethos. DTH Travel’s metamorphosis is a testament to its adaptive spirit, melding traditional hospitality with modern innovation.

With a legacy that spans over six decades, DTH Travel’s renaissance is propelled by a revitalized passion for travel. The company has reimagined its approach, overhauling teams and crafting new, exciting products that promise personalized journeys of a lifetime.

The company’s transformation extends beyond its name. It represents a pledge to sustainable tourism, ensuring that the beauty of Asia’s landscapes and the richness of its cultures endure for future explorers.

DTH Travel’s new pillars are detailed in a comprehensive primer, available for download. It’s a resource that outlines the company’s direction, emphasizing its dedication to crafting authentic, unique travel experiences.

The reinvigorated brand invites travellers to join a community that values the allure of discovery and the warmth of local hospitality. General Managers across 13 countries stand ready to introduce DTH Travel’s innovative offerings, assisting clients in crafting bespoke adventures.

As DTH Travel turns a new leaf, it carries forward the goodwill and support of its patrons, vowing to continue its mission of facilitating exploration and connection across Asia.

With a forward-thinking approach and an unwavering commitment to excellence, DTH Travel is set to redefine what it means to journey through Asia, fostering unique and authentic experiences for the next 66 years and beyond.

Written by: Supaporn  Pholrach (Joom)

===================================.

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Diethelm acquires and merges with Thailand’s Travel Center Asia

Diethelm Travel Group has acquired leading Thailand-based DMC, Travel Center Asia (TCA), to strengthen its in-destination operations and regional DMC ambitions.

The new acquisition, which follows Diethelm’s earlier consolidation with Tourasia in 2017, will see the merger of the two companies to continue operations under the Diethelm Travel branding as of November 1, 2018.

Diethelm expects to “secure even more access to key European markets, in which TCA is a specialist”, the company said in a statement.

In particular, TCA’s strengths in customised high-end tours and services as well as unique special interest products, such as exclusive cycling tours and large group incentive experiences, will align well with Diethelm Travel Group’s emphasis on highly unique and tailor-made programmes.

“TCA has long been a prominent DMC, particularly for Thailand travel,” said Stephan Roemer, CEO of Diethelm Travel Group. “Combining the brand’s excellent relationships within Thailand as well as their key accounts in various European markets and Canada, this new acquisition is an excellent complement to Diethelm Travel’s existing Thailand operations, and further highlights our ambitions to continue strengthening our position as a leading regional DMC partner in Asia.”

TCA’s owner, Thomas Maurer, will stay on during the transition as the current TCA team continues routine operations under the Diethelm Travel brand. All key members of TCA will move to become part of the new team ensuring a seamless transition while maintaining the highest servicing standards for all tour operator partners and their guests.

“I’m confident that the acquisition is a smart move for both entities as each is committed to providing unparalleled on-the-ground service, excellent rates and unique Asia travel products throughout the region,” said Maurer. “I look forward to seeing how the two companies come together and continue to grow.”

Meanwhile, Diethelm Travel’s Bangkok headquarters will move to upgraded offices on Silom Road. The company expects to complete its relocation and continue operations as usual from December 1, 2018.

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We are delighted to welcome you to Thailand – the Land of Smiles. It has been our privilege to organize your travel arrangements and we will continue to make every effort to ensure your stay is as pleasant as possible while you discover all that Thailand has to offer.

Whether you are exploring the country’s natural beauty in far-off locales or soaking up the colourful culture in its bustling cities, we want you to feel completely comfortable, as if you are staying in home away from home.

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