toyland tours ride

• Toyland Tours
• Alton Towers
• Theme Parks
• United Kingdom

Take a magical boat journey through a wonderous factory filled with colourful toys...

Floating through the toy factory

Toyland Tours was an indoor boat ride which took visitors on an adventure through a toy factory packed with rooms full of colourful sights and animated characters, all set to a jolly soundtrack.

The factory was full of puns and visual gags such as the Elecopter (an elephant with a propeller attached to its back) and Snailextrics (a rather slow racing circuit). Castles bounced up and down on trampolines – they of course were bouncy castles.

As the star of 90s video games, even Sonic the Hedgehog made an appearance in the Sega Room. The ride’s finale took place in the Party Room with dancing hippos, toy soldiers playing their trumpets, a mermaid on a giant green jelly and a house band of teddy bears.

Prior to its retheme into Toyland Tours by Tussauds Group after they bought Alton Towers, the ride was originally known as Around the World in Eighty Days. It opened in 1981 as the first dark ride at the park, and was themed around a story based on the Jules Verne novel of the same name. Boats floated past scenes representing various countries including Egypt, Italy, Holland and the USA.

The Toyland incarnation of the ride closed in 2005. Over the winter the path of the water channel was shortened and the ride reopened as Charlie and the Chocolate Factory for the 2006 season.

Photo Gallery

Snailextric

The giant pink elephant

Sonic the Hedgehog

The Party Room

Teddy Train

A Mermaid on a Giant Jelly, because why not

Elephant statue outside the ride

One of the more unusual signs at Alton Towers

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Whatever happened to Toyland Tours?

I’m a sucker for a dark ride. I love them. One that sticks in my memory from childhood is Toyland Tours, a boat ride at Alton Towers that opened in the same year as Nemesis and closed 15 years ago. This colourful and wacky adventure was always a highlight of Alton Towers trips as a kid. Here we talk about the life of this much loved ride.

Toyland Tours took over from Around the World in 80 Days that took riders through famous sights from around the globe. The old ride was getting tired and definitely needed an overhaul so armed with £2m, Alton Towers created what is probably one of the most fondly remembered family rides the park has ever seen. 1994 was a crazy year for the park, building one of the most well known and well respected roller coasters in the UK, so the creation of Toyland Tours sometimes goes a little under the radar. It definitely shouldn’t though. The ride used the Around the World in 80 Days ride system as well as expanding to create the signature ride of the Land of Make Believe.

Toyland Tours was an absolute joy. The sets were crafted beautifully, the storyline was clear and fun, and the characters were colourful and friendly. Everywhere you looked, there were gags and jokes, puns and physical comedy. It was something that the children could enjoy and the adults too. Paired with a soundtrack that would put a smile on anyone’s face, Toyland Tours was a raging success.

The SS Toyland Tours took guests on a magical boat tour of a fantastically flamboyant toy factory unlike any other. From the station, which was beautifully decorated to make the experience fully immersive, guests embark on a journey through Toyland. The brightly coloured, cheerful, and kooky trip started at the Think Tank, where all the ideas for the crazy new toys are made…like the Elecopter that’s ready to take flight, the bouncy castles jumping on trampolines and the Snailextrics race. As you journey further into the factory, the jokes and the loveable characters don’t stop. From dolls to teddy bears to the giant giraffe, there’s not a dull moment in the whole ride. Especially for excited little kids with big imaginations. The ride ends with a huge party where there’s a mermaid on a pile of jelly, a water-skiing teddy bear and hippos dancing on cupcakes. And that’s was Toyland Tours. 5 or 6 minutes of child-like fun, punny jokes and a soundtrack that you’d have stuck in your head for days.

The ride lived a great life if only just over a decade long. There were a few factors that lead to the demise of one of my favourite dark rides though. Number one – Toyland Tours became outdated pretty quickly. As toys came and went, Toyland Tours stayed the same which meant it became less and less relatable to the children riding it. In the early 2000s, there weren’t that many kids playing with scalextric tracks any more and that definitely didn’t help keep Toyland Tours a main focus for the park.

Number two – the location. That end of the park is notorious for killing rides. It’s out of the way, it leads no where, you don’t need to go into it at all, and it is easy to miss. There aren’t that many people who have much need to go anywhere beyond the McDonalds/Burger King/Burger Kitchen building. This meant Toyland Tours spent a lot of the last few years of its life a bit abandoned, lonely and sad.

Number three – Toyland Tours became less and less reliable. This is a huge issue with ambitious dark rides. It’s the same with so many other dark rides like Valhalla at Blackpool Pleasure Beach, a world class ride when everything is running as it should. When everything is working, these rides are magnificent. The effects make for an experience that seems so magical and wonderful. It adds to the immersion and puts the guests right in the middle of a real animated story. When the effects aren’t working, however, the ride is static and cold. It just feels like there’s no life to it. Suddenly, what was an immersive narrative about an eccentric toy factory ran by the toys themselves, becomes a room full of figures. The racing snails looked great…when they worked…and the mermaid’s jelly looked amazing…when it worked. The water ski effect, the little train full of toys…the list goes on and on.

After little maintenance or attention in 2004/5, the factory closed its doors forever. Toyland Tours was no more. The ride shut in the middle of the 2005 season to make way for a new attraction. This ended up being Charlie and the Chocolate Factory, which used some of the same boat ride system and has its own troubled history. Two pieces of themeing were actually repurposed in this retheme. The Everlasting Gobstopper machine used part of the Teddy Stuffer and the system used to bounce Violet as a big old blueberry was the same that powered the bouncy castles. Although this breathed some new life into the ride, it definitely felt like a shadow of its former self to me who grew up with the teddy bears of Toyland Tours. Charlie and the Chocolate Factory wasn’t necessarily a bad ride but it lacked the soul and vibrancy that Toyland Tours brought to the park.

As you can tell, I have very fond memories of this ride and am still upset about them removing it, though it is clear to see their reasoning. Toyland Tours was a brilliant children’s ride that deserves to be remembered as the absolutely wacky and wonderful journey it was in its prime. Alton Towers could do with another family dark ride like this one so I’m excited to see how the new Gangster Granny ride goes when that gets a chance to open. I hope it has even half the charm that Toyland Tours did.

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Charlie and the Chocolate Factory

The Factory

The life & times, what happened next....

Your tour begins when you enter the factory into the sweet chocolatey smell of the queue line, where Willy Wonka welcomes you via video and introduces you to the characters that you will meet on your journey.

Once seated in your bright pink boat, a bell tolls and you begin your tour narrated by Charlie and Mr Wonka, who guide you through scenes from the famous children's book styled to the original Quentin Blake drawings.

The first stop is the Chocolate Room where Augustus Gloop has just been sucked up the chocolate pipe, as the Oompa Loompas look on along with his shocked mother. Just around the corner you meet Violet Beauregarde who has turned into a blueberry after eating Willy Wonka's experimental gum in the Inventing Room.

A quick trip through the Juicing Room and you arrive at the Chocolate Waterfall, which leads through a mirror maze and ON TO THE NUT ROOM to see Veruca Salt get her just desserts from the resident squirrels (via a pepper's ghost style projection).

You then disembark and make your way to the television room, where a giant TV shows some unique adverts for Mr Wonka's chocolates, including 'Television Chocolate' and 'Forever Freeze Ice Cream'. After a while the giant TV comes to life as though you are in fact inside it, and here we see the shrinking fate of Mike Teevee before Mr Wonka tells his guests to proceed.

You've finally reached the Great Glass Elevator and Mr Wonka congratulates you for making it this far (unlike the other naughty children!) before inviting you into the elevator. Once everyone is on-board, the voice of Mr Wonka asks Charlie to choose a button to press (spoiler alert: it's the big red one)

From here the elevator bursts to life and you begin an exciting journey around the remainder of the factory, using unique simulator effects whereby you fly sideways and longways and slantways and any otherways you can think of. That is, until you drop into a big vat of chocolate - whoops! Mr Wonka then presses the button he has always wanted to try, and you fly through the roof of the factory and up into the sky, before crashing back down to earth to where you started.

The boat ride system for Charlie and the Chocolate Factory first arrived in 1981 as Around the World in Eighty Days, where guests were taken on a tour of the world with Phileas Fogg. Guests would travel by boat through several different scenes which were all themed as a different country, from Egypt to Antarctica.

At the end of 1993 the ride shut and returned in 1994 under the new name of Toyland Tours. The ride system remained the same, but now guests were taken on a magical boat tour of a toy factory run by toys themselves, where various comical and novel processes were taking place. The ride was filled with many amusing and much-loved characters and also introduced Sonic The Hedgehog to the park.

By the end of 2005 Toyland Tours was deemed to have reached the end of its life and closed part way through the season, disappearing behind construction walls clad in a stylised factory wall. A golden ticket on the walls announced that the lucky finder(s) should present themselves at Willy Wonka's factory gate in 2006 for a tour filled 'wonderful, whipplescruptious surprises'.

2006 arrived... and there was no factory gate, one of many features to be cut from the final attraction. Over the course of the ride's development, a tight budget had resulted in a much scaled back attraction, which saw the ride's shop and an attached 'party room' dropped from the final design to be replaced by a backstage boat charging area. The ride's pre-show, Nut Room and Mike Teevee scene had also been significantly altered to rely more heavily on digital effects.

Whilst the course of the boat ride was largely retained for the new attraction, the end was re-routed to create a separate platform which led guests into the Teevee Room at the back of the building. Most notably the ride building was extended into the neighbouring square (which had previously held Toyland Tours' extended queue line) to add a pair of Great Glass Elevators, which combined a simulator surrounded by 360 degree projection.

Despite being scaled back from the original plans the new ride was still a novel addition for the park as an early example of a 'traditional' dark ride relying more heavily on projection to tell its story. The ride also soon became well known for its quirky scripting, filled with extremely quotable lines.

For the ride's second season an additional squirrel-based theming element was added to the entrance of the Nut Room, filling what had previously been a large empty area after the Chocolate Waterfall, to help address initial criticism of the lack of physical theming in the attraction.

The ride was never as popular as the park had hoped it would be, suffering particularly in comparison to the much-missed Toyland Tours. Whilst the Great Glass Elevators were a great addition, the various digital effects could not make up for the lack of physical effects during the boat ride. Despite a highly quotable script and a generally fun atmosphere, the ride lacked re-ridability and after a few seasons the second elevator was rarely needed as queues dwindled.

Charlie and the Chocolate Factory bid Bon Bon Voyage after the 2015 Christmas event. Few eyebrows were raised when it was announced that the ride would be closed for 'TLC' for the 2016 season and even fewer were surprised when the ride's licence was not renewed and it was quietly removed from the park's website later that year, signalling that the ride would not reopen in its current form. A sign on the door announced that the factory was undergoing an exciting new redevelopment but it would be three seasons before the next chapter in the ride's history would begin. By the end of 2018 the overgrown plaza outside the attraction was cleared of weeds before piles of the ride's scenery began to appear outside as Willy Wonka and friends were evicted from this corner of the park.

But the story didn't end there... and in 2019 the chocolate factory once again underwent a transformation, though this time of an altogether more grisly nature. In 2019 the former children's ride reopened as The Alton Towers Dungeon , bringing gruesome tales and chilling characters to the back of Cloud Cuckoo Land.

Whilst the boat ride remains in The Dungeon, almost all traces of Charlie and the Chocolate Factory have been removed, including the great-glass elevator technology, and this area of the building is instead now used for Scarefest attractions.

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• Fact File: Toyland Tours

What was it?

1994–2005

Toyland Tours was a variation ride on the previous Around The World In 80 Days that originally occupied the building.

The ride took place on water, so what you effectively had was a tour through a toy factory on a boat. It was aimed directly at children, with many animated characters, some of them very well known, and cheery music. Due to the nature of the attraction, the queues were never very long. The ride closed mid-2005, so that it could be transformed into Charlie and The Chocolate Factory.

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Toyland Tours

• Edit source

Toyland Tours was a former attraction in the Talbot Street area of Alton Towers theme park, Staffordshire, England. The attraction was opened in March 18th 1994, and Closed in June 2005, replacing Around The World In Eighty Day .

The ride took riders on a boat tour of a toy factory, past scenes of a Snailextrics circuit, Bouncy Castles (with the castles doing the bouncing), the Sega character Sonic the Hedgehog and others. The soundtrack to the ride, composed by Graham Smart, was available to buy in the park on tape and CD.

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Toyland Tours

Toyland Tours was a former attraction in the Talbot Street area of the Alton Towers theme park, Staffordshire, England, featuring Sonic the Hedgehog .

Description [ ]

The ride was split into twelve segments, the ninth being the Sonic segment called "Sonic at Alton". As the boat rides through a tunnel you can see Sonic the Hedgehog standing on a Sega Master System controller and moving the joystick around while also tapping his foot and tilting his head side to side. The music switches from the bubbly remix of the track to a Sonic remix made up of sounds from classic Sonic games and even has Green Hill Zone's melody for a few seconds. The room is filled with glowing rings and cartoon-like machinery; it appears to be inspired by the Bad Futures from Sonic the Hedgehog CD. Giant square TVs play footage from Sonic CD and later Sonic the Hedgehog 3 , which at the time of the construction of the ride was coming soon. Badniks were also seen being smashed and spun around. It is at this point that the Sonic section ends as the boat rides out onto the Medieval section of the Toy Factory.

History [ ]

The attraction was opened in 1994, replacing Around the World in 80 Days and took riders on a boat tour of a toy factory, past scenes of a Snailextrics circuit, and through some Bouncy Castles (with the castles doing the bouncing). The soundtrack to the ride, composed by Graham Smart, was available to buy in the park on tape and CD.

Over the years the ride, and especially the Sonic section, got very outdated. In 2005, the ride still had Sonic's classic design and still continued to play Sonic the Hedgehog 3 footage on the TVs, and the Sonic animatronic lost a lot of its abilities, as it used to turn its head and move the joystick around on the Master System controller.

The ride closed down in 2005. The following year in 2006, it was replaced by Charlie and the Chocolate Factory: The Ride .

• 1 Sonic the Hedgehog
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Toyland Tours - A tribute.

Post Wed Sep 21, 2005 11:20 pm

Post Wed Apr 05, 2006 9:09 pm

Post Fri May 05, 2006 8:54 pm

Post Thu Jun 01, 2006 2:56 pm

Post Fri Feb 09, 2007 9:00 am

Post Thu Jun 07, 2007 3:10 pm

Post Sun Nov 04, 2007 3:04 pm

Re: Toyland Tours (past ride)

Post Thu Jul 16, 2009 1:39 pm

Post Wed Aug 26, 2009 6:11 pm

Post Thu Aug 27, 2009 11:45 am

Post Tue Aug 16, 2011 8:25 am

Re: Toyland Tours - A tribute.

Post Thu Nov 29, 2012 4:40 pm

Post Thu Nov 29, 2012 11:20 pm

Post Sat Dec 01, 2012 7:40 am

Post Tue Dec 04, 2012 5:58 pm

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Visit the largest in Russia open air tank museum

Cross full breadth of Siberia & take a ride at Lake Baikal,

Reach Vladivostok, the Pacific Ocean

Taste Siberian honey and vodka, meet locals, visit Russian Banya

Best places to stay, to eat, to go out and have fun - safe and secure with the tour operator, that specializes in Russia

Discovery Russia 24/7 English-speaking support line

Fully customizable on request

Day 1, Arrive Moscow

Day 2, Kremlin & The City

Day 3, Discover Moscow

Day 4, The adventure begins!

Day 5, Discover Kazan

Day 6, Day on board

Day 7, Yekaterinburg: Europe/Asia border

Day 8, Across Siberia

Day 9, On board to Irkutsk

Day 10, Arrive Irkutsk & Taltsy tour

Day 11, Lake Baikal Tour

Day 12, On board to Vladivostok

Day 13, On board, the Far East

Day 14, Almost there

Day 15, Discover Vladivostok

Day 16, Departure

Choose your package

Accommodation.

• 3-, 4- or 5-star hotel of your choice, hand-picked by our staff for their excellent amenities and central location
• 3 nights Moscow // 1 night Kazan with early check in // 2 nights Ekaterinburg // 2 nights Lake Baikal/Listvyanka // 1 night Vladivostok with early check-in
• 6 nights on board
• Full breakfast at the hotels (except Day 1)
• 3 lunches: Buryat lunch at Lake Baikal // Tea & honey degustation at the Taltsy Museum // Tatar cooking master-class with lunch in Kazan
• Farewell dinner

Transportation

Train 1st class compartment (2-berth) as per itinerary

from Moscow to Kazan by train fare first class

from Kazan to Yekaterinburg by train fare first class

from Yekaterinburg to Irkutsk / Lake Baikal by train fare first class

from Irkutsk / Lake Baikal to Vladivostok by train fare first class

Train 2nd class train compartment as per itinerary

from Moscow to Kazan by train fare economy

from Kazan to Yekaterinburg by train fare economy

from Yekaterinburg to Irkutsk / Lake Baikal by train fare economy

from Irkutsk / Lake Baikal to Vladivostok by train fare economy

• Superior trains on the route with a/c, heaters and dining carriage for your comfort. 1st class: one place in 2-seats compartment. 2nd class: one place in 4-seats compartment. If you'd like more privacy, we can buy out an entire compartment for you.
• Meet & greet at the airports/train stations
• Private return airport/train station transfers
• Metro pass in Moscow
• Private transportation on tours as per program in a comfortable a/c car/minivan/bus (except on walking tours)

Sightseeing & Activities

• Moscow full day (8 hours) guided tour: the Moscow Kremlin, the Kremlin Armory, the Red Square, Moscow metro tour, Arbat area
• Cable car ride over Moscow River
• Moscow full day (8 hours) guided tour: the State Tretyakov Gallery, panoramic city tour, the Novodevichy Convent with the guided tour inside, Sparrow Hills, the VDNKh and the guided tour to the Museum of Cosmonautics, cable car ride over Moscow River
• Full-day (8 hours) guided tour of Kazan: highlights include the Kazan Kremlin, Kul Sharif Mosque, Syumbike tower, Old Tatar village
• Full-day (8 hours) guided tour of Yekaterinburg: highlights include Ganina Yama Monastery, Church of All Saints, Europe-Asia Border, the Pyzhma military museum
• Irkutsk half-day (4 hours) guided tour: St. Epiphany Cathedral, Kirov Square, Taltsy Museum guided tour with national folk performance
• Lake Baikal (Listvyanka) full day (8 hours) guided tour: Shaman rock, Baikal Museum of Limnology, Chersky Stone observation point, local souvenir market
• Full-day (6 hours) guided tour of Vladivostok: Highlights include harbour, Submarine S-56, Golden Bridge, viewpoint Eagle’s Nest, Vokzalnaya Square, the monument of the Trans-Siberian Railway, Vladivostok fortress museum

Entrance tickets & visas

• Entrance tickets to all included sightseeing attractions (except optional)
• Russian Visa supporting documents, including an official visa invitation letter, and step-by-step guide on how to apply for your visa

We value your comfort

• Dedicated local English-speaking guide in all places as per program
• 24/7 support before and during your trip with us
• Best places to stay, to eat, to go out and have fun - safe and secure with the tour operator that specializes in Russia. Tips already included
• Group tours are fully escorted by a bilingual tour director
• Maximum group size 20 people

Rosina Gould, UK: Wonderful trip!

Peter Megens, USA: Discoveryrussia's Trans Siberian first class!

Yvonne Hill, Australia: Trans Siberian Adventure

CHECK OUT WHAT OTHERS SAY ABOUT TRAVELLING WITH US

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