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How to Become a Travel Agent—Because, Believe It or Not, the Industry Is on the Rise

By Scott Bay

There’s a reason “how to become a travel agent” has been a continuously trending search phrase on Google—it is a career path that offers a flexible work environment and schedule, ample travel opportunities, and an immersion into a supportive world-wide industry. It's a surprise to some in 2023: Once the internet became widely available, it was largely believed that needing a travel agent was obsolete. However, even though the brick-and-mortar agencies with punny names in strip malls have vanished, the career is on-the-rise .

New software options are making it easier than ever for people to make money planning trips, either as a side hustle or as a full-time business. That’s why Cherikonda, India-based stay-at-home mother, Maya Kapoor-Miller, decided to enter the professional world as a travel agent this year, at 31. “I knew nothing about the travel industry prior to signing up,” says Kapoor-Miller, who decided to use San Francisco-based booking platform Dreamport to establish her online travel advisor business. “It is my first business in life, and the only one that you can start with no investment.”

But there's also a rise in demand. When people ventured back into the world after the pandemic, travel agents saw an overwhelming amount of business . And that momentum hasn’t stopped—when travel is complicated, like it was in 2020 and 2021, travelers turned to professional trip planners to create a seamless vacation. For better or worse, traveling has remained complicated and chaotic, with new rules being implemented (like Americans needing to pay a fee to visit Europe in 2024 ) and airline strikes and staffing issues. Offloading all of the nitty-gritty details to someone else is more appealing than ever.

For those entering the field, there's also the age-old motivator: a love of travel. 

Shelton Ellis, who is based in North Carolina, recently saw these opportunities and left behind more than 20 years in public relations and global advertising to turn his passion into a career. “I was born with a wanderlust that would wear Rick Steves out,” Ellis says. “I decided to take the leap and follow that lifelong yearning. Transitioning into this role was really about learning how to monetize what I'm passionate about.”

Whether you are looking for a new career path or a lucrative side-hustle—or simply curious about those taking the plunge—here’s how to become a travel agent, from the qualifications and education required, to anticipated earnings, according to those who have made the shift in the past year. 

What exactly does a travel agent do?

Travel agents, or travel advisors (the term is mostly interchangeable), manage everything that goes into a trip for their clients: the flights, car transfers, accommodations, restaurant reservations, and more—they even inspire the itinerary. The reason people turn to travel agents, aside from having a helping hand during any travel chaos , is also to tap into the travel agent’s first-hand knowledge of destinations, and their industry partnerships, which often lead to perks such as hotel upgrades, ideal airplane seats, and experiences that can’t be found on a search engine.

“You have to remember that as a travel agent, you will be a guide for people during their happiest moments—family reunions, weddings , baptisms, and once-in-a-lifetime experiences that people have dreamt of,” says Kapoor-Miller. “It has been one of the most rewarding aspects of being a travel agent. You navigate people, inform them, and help them choose.”

So, how do you become a travel agent?

There are many ways to become a travel agent, from joining an existing travel agency , to starting an independent business from the ground up. Others are opting for one of the buzziest start-ups in the travel industry, Fora . When it launched in 2021, the software company, which trains and provides search engine-optimized profile pages to advisors—at one point had a waitlist of over 30,000 people eager to begin a part-time gig. Travel photographer and Condé Nast Traveler contributor Amanda Villarosa is currently in the process of joining.

“I'm the person that friends and family come to for travel recommendations, tips and tricks, and general travel advice,” says Villarosa. “After discovering Fora and looking into it, I realized that it could be the perfect side-hustle, considering I'm already so involved in the industry.”

With additional flexibility, Villarosa was able to move from New York City to splitting her time between Denver and Los Angeles . She says that the sign-up was quite straightforward. “You're given a dedicated Fora email and have access to advising tools and fellow Fora advisors,” she says. “The training is in the form of Zoom meetings and videos, which you have the option to watch at your own pace. Once completed, you take a certification quiz and you're on your way to advising.”

The other ways in are slightly more involved. To begin an independent practice, you go about it like many other businesses. You will have to create an LLC, establish a business name, cultivate marketing materials, build a website, find clientele, and more.

Ellis found something in the middle, choosing to connect with an established travel agency. “Don't be afraid to reach out to an agency looking to take on new advisors and is willing to mentor," says Ellis. "I was fortunate to learn so much from Annie Chambers, the owner of Crafted Escapes , who has seven years in the business.” He now knows the ropes on everything from using itinerary-building software to destination-specific training, to the sales and marketing aspects of the trade.

Is there required education or qualifications?

Ellis says that there's no certification, per se, required to become a travel advisor, but there are countless training courses available like Departure Lounge ’s classes on navigating the industry through hotels and tour operators. He said it’s also important to stay on top of travel trends. Ellis recently completed travel agent training programs provided by premier cruise lines such as Virgin Voyages , Ritz-Carlton Yachts , and Cunard to help agents sell their products more accurately.

How much does a travel agent make?

What a travel agent earns depends on how many trips they successfully book for their clients. The entire model is commission-based, meaning agents earn a percentage of the total cost of the vacation they orchestrate. Many travel advisors choose to charge a flat-rate planning fee in addition to their commission, but balance is key—if you charge a high planning fee, it could lead to potential clients going elsewhere.

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Fora ’s website states that “some of our full-time, expert advisors earn well into the six figures (or beyond).” So a lucrative career may be on the horizon, for those who are able to build a robust client base and excellent industry connections.

How much you make can also depend on where you live around the world. “I am being paid in dollars,” says India-based Kapoor-Miller. “So the currency fluctuations of the local exchange rate are not something I am worried about.”

What are the key skills required to become a travel agent?

“Travel agents need a mix of customer service, communication, destination knowledge, organizational, and problem-solving skills,” says Kapoor-Miller. “But I would say that adaptability, flexibility, curiosity, and cultural sensitivity top them all—you have to put yourself in other's shoes, and understand the requirements, hopes, and expectations of your clients along with any worries and questions they may have.”

It’s vital to have a passion for traveling, even the aspects of the process that aren’t as exciting, such as learning about new airline routes, train schedule updates, and industry news. “It can be an information-heavy hustle, and I believe it's important to be excited about it as that energy definitely transfers to your clients and partners,” Villarosa says.

Should travel advisors choose a specialization?

Many travel advisors have found success through becoming an expert in a few types of travel and destinations. “It's important to become an authority and learn as much as you can through personal experiences and continuing education,” says Ellis. “As a proud member of the LGBTQIA+ community , an avid snow skier, and scuba diver, I know not only the popular destinations but others that are off the beaten path, equally safe and adventurous for all travelers.” This helps travel agents establish a competitive edge, and hopefully convince potential clients to choose them for their expertise.

What are the benefits of being a travel agent?

“Flexibility tops them all,” says Kapoor-Miller. “And the ability to start without industry knowledge. If you worry that you are too old for this job, the good news is that this is a job you can enter and enjoy at any age.”

Another great perk is the "Familiarization trip,” says Ellis. “Tourism boards and hotels invite agents to visit and familiarize themselves with a particular country and its properties. After all, any accomplished salesperson should learn everything they can about their products first-hand...even if they're in Bora Bora.” It's hard work, but someone's got to do it. 

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7 Entrepreneurs Who Built Businesses Off Their Love of Travel These founders turned wanderlust into wherewithal and became their own bosses.

By Hayden Field Jul 18, 2018

Quit your job to travel the world -- it's a reality for some and a pipe dream for others. And still others flip the cliché on its head to turn travel -- or the business of travel -- into their jobs.

Click through to meet seven entrepreneurs who successfully started their own travel companies, from a college grad who built a business out of emailing flight deals to his friends to a healthcare industry veteran using data science to revolutionize travel planning. They share how they got started, how they made money and what they wish they'd known at the beginning.

Scott Keyes, founder of Scott’s Cheap Flights

What his company does: Scott's Cheap Flights is an email newsletter with both free and paid subscription options. It alerts subscribers to cheap flight deals in real time and has saved people more than $1,000,000 on travel to date.

How he got his start: "Necessity is the mother of invention," Keyes says. As a recent college graduate working in journalism, he didn't have a lot of money, but he wanted to travel. To make it happen, Keyes started immersing himself in guides, video tutorials and message boards on everything from credit card points to cheap flight hacks. It paid off in 2013 when Keyes found the best deal of his life: a nonstop round-trip flight from New York City to Milan for just $130. He remembers his palms sweating and his hands shaking, but he booked the trip before the deal disappeared -- then jetted off to explore Milan, ski the Alps and visit Lake Como. Upon his return, Keyes was overwhelmed with colleagues asking him if they could let them in on the next deal he found, so he started an email list to keep his friends informed.

For the first 18 months, it wasn't a business at all, "just a hobby that I did for fun in my free time," Keyes says. By summer 2015, that email list had grown large enough that Keyes would need to start paying to send it out via MailChimp. The high level of interest prompted him to gauge how many people would be willing to shell out a couple of bucks for the service. His initial goal was simply to break even on the email-sending cost: Get 25 people to pay $2 a month.

How he turned a profit: The idea of convincing people to pay for something they're used to getting for free concerned Keyes, so he set an extremely low price point at first with $2 a month. The first week was touch-and-go, but after a few weeks, he had made $100. After a few months, he and his co-founder realized that on $2 a month, "credit card fees are eating you alive," Keyes says. At a standard 3 percent plus 30 cents per transaction, card companies were earning double-digit percentages on every transaction. They graduated to a longer-term subscription model to save on fees: $15 for three months, $25 for six months or $39 for one year.

His secret to success: "There's a little bit of an illusion or a story we like to tell ourselves -- that as soon as we get things up to a certain point, then we can stop working as hard," Keyes says. Although that might be true for passive income such as ongoing book sales, it's not true for business. "The more it grows, the bigger it gets, more people are relying on you," Keyes says. It's important to make sure you're passionate about what you're building.

What he wishes he'd known: Don't quit your day job too soon and too early. There's "real romanticism about the tireless entrepreneur who quits their job and liquidates their bank account" because they worked so hard at their dream, Keyes says -- but you don't hear as much about the startups that don't work out. He kept in mind the idea that most startups fail in order to stay humble and to remind himself to be smart financially. It wasn't until six months after Keyes made his first dollar that he stopped taking on freelance writing projects, and although he knew he'd never feel 100 percent ready, he advises gathering enough evidence that there's a market for your product or service before jumping in with both feet.

Top consumer tip: Keyes says one lesser-known tool is the fact that if you book a flight directly with an airline, you're entitled by law to a 24-hour no-fee cancellation period (unless the flight departs within a week). If you find a great deal, you can buy the flight, lock in the price for yourself and then decide whether to keep it. "In general, the better the price is, the shorter [the time] it's going to last," Keyes says.

Related: 10 Ways to Travel the World Without Breaking the Bank

Brian Kelly, founder and CEO of The Points Guy

What his company does: The Points Guy is a travel website covering travel and rewards tips, reviews and more. The site publishes pieces ranging from how to maximize your credit card points to travel guides for different areas.

How he got his start: Kelly's father was a consultant, and work required he travel frequently while his son was growing up. They often bonded over using the miles he stacked up to book family vacations, which sparked Kelly's love of points and their ensuing travel possibilities. After graduating, he snagged a job at Morgan Stanley traveling half the year for recruiting -- meaning he raked in hotel and airline points, earning elite status. Soon after, the financial crisis hit, and although Kelly wasn't laid off, he saw the window for growth opportunities disappearing. But another business idea was brewing. Co-workers often came to his cubicle for help planning trips.

"I was known as "The Points Guy' at work," Kelly says. The first incarnation of his business plan was more "travel agency" -- people would pay Kelly $50 to help them make the most of their points -- but it wasn't scaleable. After friends' suggestions, he bought a blog domain with hopes of making some money on the side. In June 2010, a co-worker's developer husband showed Kelly the Wordpress ropes, set up his site and told him to blog consistently every day. "I didn't know what Wordpress or SEO was," Kelly says. "[This] was never in the realm of possibility when I started out."

How he turned a profit: Kelly balked at putting ads on his site at first because he didn't want to sacrifice quality on his passion project. He finally caved after a friend's urging, then began making $100 or $200 a month. But the real turning point came after the site hit 20,000 readers in February 2011. Chase Bank expressed interested in working with Kelly as an affiliate, offering him the chance to make $150 for every Chase credit card a reader signed up for via one of Kelly's links. He made $5,000 the first month.

Momentum spiked in April 2011, when a feature piece on The Points Guy in The New York Times coincided with one of Kelly's credit card blog posts going viral -- leading to $100,000 in profits that month and him quitting his day job. Kelly later sold the site to Bankrate, which was then purchased by Red Ventures, a company that combines data science with brand marketing. Kelly maintains creative control of the site, and since the sale, The Points Guy has redesigned its app and made changes to how it serves up content.

His secret to success: Kelly says that harnessing the power of social media was what set him apart from the other older blogs focusing on the same topic. It's important to be flexible, and you'll need to evolve with the times and seek out potential in platforms that might not have yet caught on. "You never want to be completely reliant on one platform," Kelly says, who recently put The Points Guy on Flipboard, a news and social network aggregator.

What he wishes he'd known: Kelly was hesitant to hire at first, so he brought people on to perform multiple roles each. But people don't often perform as well at multiple jobs as they do at just one -- even worse, it can lead to burnout or set employees up for failure. Good people management -- and hiring the right people -- is vital to success, Kelly says. "I was in recruiting and came from HR before this, but some of the biggest mistakes I take responsibility for are hiring the wrong people in the wrong roles."

Top consumer tip: Consumers looking to make the most of their points should know that "they're not frequent flier programs anymore -- they're frequent spender programs," Kelly says. In order to be smart with points, you've got to be smart with your finances -- so it's important to work on your credit score and pay off any credit card debt before embarking on a goal such as racking up travel rewards. If you're not paying off cards in full every month, the interest you'll accrue will essentially devalue any rewards you earn. "Understand where you spend your money, and then align your spend with the right credit card or credit cards," Kelly says.

Grace Lee, founder and CEO of WishPoints

What her company does: WishPoints is an app that allows users to record their travel wishes, share where they'd like to go with friends and match up with travelers with similar interests. Airline and hotel companies bid to win users' business by offering discounts for significant numbers of travelers.

How she got her start: Lee's two-decade career in the healthcare industry involved her working with predictive analytics -- and traveling to 85 countries around the world. She'd tack on extra days and trips to every business trip to make the most of her free flights. But the biggest headache for Lee was coordinating plans with friends: figuring out where they wanted to go and what they wanted to do. She realized she'd identified a larger issue in the industry that her data aggregation background could help solve.

While still working at her day job, Lee attended a startup weekend competition in 2012 and pitched her idea, which ended up snagging the highest rating of the event. She worked on the side hustle off and on for a few years, then decided to pursue WishPoints full-time in 2016. Since then, the app has garnered more than 3 million users.

How she turned a profit: Lee is still working on maximizing profits, but her business model is clear: Use user data to gather travel discounts. If 500 users want to visit Iceland, for example, she'll have airlines, hotels and travel companies bid to win their collective business -- and those bids also mean consumer savings. For example, if one airline bids a 30 percent off deal for users and the other bids 40 percent, the latter will win that entire block of business, and each user will be entitled to those savings.

Her secret to success: There will always be new obstacles that pop up to slow your progress, Lee says, whether from work, social life or finances. Chipping away at a goal a little at a time can be the most effective way to see real growth. "You don't need to do everything in one day," she says. "You can do a little bit each day, and the momentum eventually will catch up like a snowball."

What she wishes she'd known: Launching a business is a mental challenge similar to running a marathon. "Every day, you question yourself and ask whether this was the right decision -- to leave a 20-year career to pursue something that's uncertain," Lee says. You can turn that uncertainty into mental strength by training yourself to look ahead -- into the future of what you're building -- and pull yourself back up after any setback.

Top consumer tip: For consumers looking for hot travel destinations this year, Lee recommends Colombia and Jordan. In the latter, travelers can visit the Dead Sea, the Red Sea, Roman ruins and more. "You feel like you're on Mars [or] in Indiana Jones," she says.

Related: Why Travel Should Be a Top Priority for Every Entrepreneur

Tom Marchant, co-founder of Black Tomato

What his company does: Black Tomato is a travel company planning and tailoring trips for its clients with an emphasis on unique experiences.

How he got his start: Marchant met his two business partners while at Newcastle University in northeast England. They shared the dream of building a business, so they decided that one day, they'd do it together. Travel was the primary passion they had in common. Marchant and one of his future partners traveled through South America post-graduation and visited an area of Brazil with extensive swampland and jungle. A day they spent catching fish and grilling it by a lake helped them hone their business purpose -- they wanted to send customers to unique destinations and offer authentic local experiences they couldn't find in guidebooks or formulaic itineraries.

"We want people to feel like travelers, not tourists," Marchant says. Coincidentally, Marchant and his friend ended up meeting another of their future partners on their South America trip. "We said, "We never want to stop doing this. How can we turn it into a company?'' Marchant says.

How he turned a profit: The friends started Black Tomato in Marchant's bedroom. They knew they needed both a great website with a consistent message and contacts around the world, so they set to work building up both -- but they did catch a couple of lucky breaks upfront. When Marchant needed help writing copy for the site, he sent a "cold email" to someone at Condé Nast, and he received a reply requesting more information on Black Tomato.

Marchant met someone from the company for coffee two weeks later, and two months after that, Condé Nast Traveler published a full-page feature on Black Tomato calling the company the "future of travel." Marchant says that put Black Tomato on the map in the United Kingdom and the international market. Another early perk? The fact that the company required cash deposits upfront helped with liquidity early on. Word of mouth was its biggest asset when it came to growth, amplified by a few more press features.

His secret to success: Marchant and his two co-founders didn't come from a travel background, which he views as both a challenge and a blessing. It fostered creativity in the services they created, and they began to offer pre- and post-trip services as well as travel packages. They focused on what they thought was missing in the travel space and, coming at it from an outside view, what they'd want as customers. That idea fueled their business plan.

What he wishes he'd known: "We were ambitious and passionate, but certainly in the early days, it's easy to take a few knocks," Marchant says. He wishes he could tell his younger self not to stress as much and trust in his goal. Tenacity pays off, and persistence gets you results.

Top consumer tip: Consider traveling during "shoulder seasons" -- or times of year just before or after peak season in any destination. Traveling during a shoulder season often means fewer crowds and better deals without sacrificing good weather. Marchant also suggests making it a point to talk to as many people as you can while traveling, instead of meticulously planning an itinerary from online research. Some of the best experiences and insights come from talking to locals, pinning down the passions you have in common and seeing parts of the world you never would have seen otherwise.

Darrell Wade, co-founder of Intrepid Travel

What his company does: Intrepid Travel is a small group adventure travel company operating with itineraries in more than 120 countries. Its mission is to give travelers both a guided and genuine cultural experience by traveling, eating and sleeping the way locals do. How he got his start: Wade's first time on a plane landed him in Hawaii when he was 6-years-old, and he still remembers it vividly. Fast-forward to post-graduation, and within five or six weeks of starting a job, Wade realized he was a "terrible employee" in that he couldn't find any sort of passion for someone else's business. Both his parents were entrepreneurs, so the gene was "embedded pretty deep in [him]," he says. One night in 1998 -- while tossing ideas back and forth with a friend over a bottle of wine -- Wade realized he wanted to enter into the business of travel.

In the 1980s, Wade had backpacked for months on end, and he valued the way backpackers were immersed in local culture -- taking trains, buses and even donkey carts as transportation, or staying in accommodations such as conventional hotels, overnight trains, hostels or national park lodges. He wanted to give people that same degree of cultural experience in a more organized way. The idea evolved into Intrepid.

How he turned a profit: "Although we'd both been to business school, I think we mustn't have been listening," Wade says. He says his and his co-founder's number one mistake was not securing enough cash to start the business, so they were constrained on capital for the first couple of years. "Under the hood in any given trip, there could be as many as 1,000 line items of costs," Wade says, citing everything from coffee to transportation to activities to fees and permits.

Luckily, the very nature of Intrepid's business plan -- cash deposits upfront for the promise of a unique travel experience later -- meant they had enough money in the bank to operate. Wade and his co-founder didn't make enough to pay themselves until year three, but since then, growth and lower operating costs in developing countries has brought them a relatively healthy profit margin.

His secret to success: Wade attributes his success to one key element: the realization that he and his co-founder "weren't really that great at anything." Early on, they knew they needed to hire the right employees -- people who were extremely talented and skilled -- as fast as they possibly could. "I don't have to work as hard, and we're getting much better output because they're much more talented than I am," Wade says.

What he wishes he'd known: Trial and error is a valuable process, and it's why Wade says he wouldn't give his younger self any additional insights. Failure is widely seen as one of the best teachers, especially when it comes to business. "I think it's far better just to battle through," he says. "You usually learn a hell of a lot more through failure than you do through success."

Top consumer tip: Travelers shouldn't be so timid when weighing potential risks or questions about future travel, Wade says -- he recommends taking the leap and never looking back. "Get out of that resort," he says. "Go out and see the real world, and learn a bit and have a bit of fun along the way."

Related: How He Went from Intern to Innovator in the Travel Industry

Paul Metselaar, chairman and CEO of Ovation Travel Group

What his company does: Ovation Travel Group is a high-end travel company that specializes in both corporate travel and leisure vacations , completing upwards of $1 billion in travel bookings per year. "I like to call what we do "prima donna travel,'" says Metselaar, likening it to the "care and feeding of" lawyers, investment bankers, hedge fund managers, entertainment executives and celebrities. (For example: The company recently arranged a wedding in Morocco, flying in both Dave Matthews Band and Coldplay. "I think the family spent $2 million just on bands," Metselaar says.)

How he got his start: For close to seven decades, Metselaar's family has been in the travel business -- his father, a teacher in the Bronx, had a business taking teens on guided tours across the world. When Metselaar tagged along on one of the Europe tours as a kid, he was bored -- he read The Lord of the Rings cover to cover and wished he was home playing basketball or football with friends. But the experience planted seeds, and later on, Metselaar grew to love travel, seeing it as a "mind expander" and a way to understand other cultures. So later on, when his father needed help running a struggling travel agency he'd bought, a 27-year-old Metselaar left his law practice and took over the agency, turning into a company called "Lawyers Travel" that helped arrange first-class trips for litigators. Later, he expanded the company's focus to include all types of corporate travel and leisure vacations.

How he turned a profit: Metselaar points to capitalizing on niche markets, hiring a quality and diverse team and sticking to his morals as vital to Ovation Travel Group's growth. "A lot of people will try to get you to do things you shouldn't, so always have the right ethics and morals -- and run your business like you do your personal life," he says. He also emphasizes the importance of delegating and giving those you hire the freedom to do their jobs.

His secret to success: Every day, Metselaar says, his father told him to keep his door open because "you never know who might walk through." Through tragedies that turned the travel industry upside down -- the Gulf Wars, 9/11, SARS and more -- Metselaar says persistence was the driving force behind his team emerging, post-crisis, as a stronger company. "I think that persistence is a very underrated quality," he says. "Some entrepreneurs give up too soon. … [I] had to juggle credit cards to make payroll in the early years."

What he wishes he'd known: "That it was all going to work out OK," Metselaar says. He spent a considerable amount of time facing fear he'd fail, disappoint his family and be forced to go back to practicing law. On the other hand, he says, fear is a great motivator, so he wonders if he'd have been as motivated without that trepidation driving him.

Top consumer tip: Don't plan everything, and don't always travel with your friends -- instead, "organize your trip to encourage serendipity," Metselaar says. Engineer your plans to allow for time to explore, walk around aimlessly, talk to people and see where those conversations lead. He says he wishes more Americans traveled because experiencing other cultures leads to realizing that across the world, humans are much more alike than they are different. "Everybody has the same hopes and dreams all over the world," he says.

Sam Shank, co-founder and CEO of HotelTonight

What his company does: HotelTonight aims to change the hotel-booking game for the mobile era, emphasizing last-minute discounts for hotel stays. (Despite the name, the service has recently expanded to allow users to book up to 100 days in advance.) Savings average about 20 percent compared to booking through an online travel agency, Shank says.

How he got his start: Shank says the "travel bug" bit him just before business school, when he tagged along on a pre-orientation trip to Costa Rica. It was the first time he'd ever gone on a trip incorporating both adventure and culture immersion, and Shank was immediately hooked. "I said, "This is amazing. I want to do more and more of this. How can I do more of this?'" he says. After graduating business school, he got started with just that -- launching another travel company more geared towards social networking before eventually landing on the idea for HotelTonight.

How he turned a profit: "When we decided to focus on profitability, the most important thing was aligning the team [that] no other priority mattered," Shank says. "It was one of the highlights of my career … seeing how well the team came together around this singular goal." HotelTonight employees began brainstorming strategies for launching the company into the green, and higher-ups were transparent with the numbers. One of the first orders of business: Doing away with discounts and coupons. Shank figured the value proposition was already unique and would stand on its own. The ensuing revenue seemed to prove him right. Next up was doubling down on innovation for hotels using the platform -- and introducing "Geo Rates," where hotels could award discounts to users in certain parts of the world to encourage a more varied customer base.

His secret to success: Shank emphasizes the importance of focusing on the customer. For his part, HotelTonight has two sets of customers -- consumers and hotels -- so that makes it "doubly hard but also doubly important," he says. He also recommends narrowing your focus to one or two niche areas rather than trying to tackle five or six aspects of your industry or metrics at the same time.

What he wishes he'd known: Growth and profitability are not mutually exclusive, Shank says. When he launched HotelTonight, he wishes he'd known that growing the "topline" is key, but watching the bottom line simultaneously is just as vital.

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If you're passionate about providing exceptional travel experiences and managing a range of services, starting a travel business could be an exciting venture for you. This guide will walk you through the steps of initiating and operating a successful travel business, including the advantages and challenges involved in starting a business , how to go about creating a business website  and how to generate revenue in the travel industry.

What is a travel business?

A travel business is a service-oriented business  that offers a variety of travel-related accommodations, amenities and services to clients. Travel businesses typically provide services such as:

Trip planning and reservations

Transportation services, including flights, car rentals and transfers

Accommodations, such as hotels, resorts and vacation rentals

Tour packages and guided experiences

Travel insurance and assistance services

Why start a travel business?

The travel industry outlook shows healthy growth ahead, with projections estimating it will see a compound annual growth rate of 3.47% globally through 2028 . This points to promising opportunities if you're considering launching a travel business. With travelers spending billions annually on accommodations, transportation, and related services, the travel sector drives substantial revenue. And as people increasingly seek personalized, one-of-a-kind travel experiences tailored to their preferences, demand is rising for travel companies that can deliver on this. By understanding what today's travelers are looking for and offering customized services that help create meaningful trips and memories, you can position a new travel business for success amid the industry's continued expansion. Tracking trends and honing in on underserved niches can help you capitalize on the sector's upward trajectory.

Decide on a travel business niche

Create a business plan

Select a business structure

Obtain business financing or capital

Set up accounting and bookkeeping services

Source specific travel equipment

Register your travel business

01. Decide on a travel business niche

By focusing on a specific market segment, such as adventure travel, family-oriented vacations, luxury travel, wellness retreats or sustainable tourism, you can craft tailored offerings that cater to the unique preferences of travelers within that niche. Specializing allows you to differentiate your services, position yourself as an expert in the chosen area and effectively target people seeking those particular travel experiences.

02. Create a business plan

Develop a comprehensive business plan  that covers key aspects of your business planning 

including identifying your target market, summarizing your executive strategy, implementing a marketing strategy  and projecting your financials. This plan serves as a roadmap for your business and aids in conveying your vision to potential investors when seeking funding. It should also include other important business information such as the  type of business  you plan to start and your choice of a business name . 

Here’s a travel business plan template to get you started:

Travel business plan template

Executive Summary

Business Name:  [Your Travel Business Name]

Business Structure:  [Sole Proprietorship/Partnership/LLC/Corporation]

Location:  [City, State]

Founding Date:  [Month, Year]

Founders/Owners:  [Names]

Mission Statement:  [Concise statement of the business’s purpose]

Business Description

Overview:  Briefly describe your travel business, including key features, services and amenities.

Unique Selling Proposition (USP):  Clearly define what sets your travel business apart from competitors.

Target Market:  Identify your primary customer demographic and market segment.

Services and Amenities

List and describe the travel services and amenities your business will offer.

Include trip planning, transportation, accommodations, tour packages, etc.

Market Analysis

Industry Overview:  Provide an overview of the travel industry, including trends and growth projections.

Competitor Analysis:  Identify key competitors and analyze their strengths and weaknesses.

Target Audience:  Define your target customer profile and their preferences.

Marketing and Sales Strategy

Marketing Plan:  Outline your strategies for promoting the travel business, including online and offline channels.

Pricing Strategy:  Detail your pricing structure and any promotional pricing.

Sales Tactics:  Describe how you will attract clients and increase bookings.

Operational Plan

Location and Facilities:  Describe the physical location and facilities of your travel business.

Suppliers:  List and describe key suppliers for travel-related services.

Staffing:  Outline your staffing plan, including roles and responsibilities.

Financial Plan

Startup Costs:  Detail initial investment requirements and startup expenses.

Revenue Projections:  Provide realistic revenue projections for the first 3-5 years.

Operating Costs:  Outline ongoing operating expenses, including marketing, staff salaries and technology.

Funding Proposal

Purpose of Funding:  Clearly state how the funds will be utilized.

Amount Needed:  Specify the amount of funding required.

Repayment Plan:  Outline the proposed repayment plan for loans or investments.

Risk Analysis

Identify potential risks and challenges that may impact the success of your travel business.

Develop strategies to mitigate and manage these risks.

Include any additional documents or information relevant to your business plan.

Examples:  Market research data, resumes of key team members, mock-ups of marketing materials.

Summarize the key points of your business plan and highlight the potential success of your travel business.

Conclude with a call to action or next steps.

Note: This template serves as a general guide. Adjust and expand sections based on your specific business model and goals.

03. Select a business structure

When starting your travel business, consider the business entity or structure that makes the most aligns with your business goals. Common options like sole proprietorship , partnership , limited liability company (LLC ) or a corporation  each have their own pros and cons. 

Learn more: How to start an LLC

04. Obtain business financing or capital

Starting a travel business involves substantial initial costs. You’ll need to secure considerable financing through methods like bank loans, grants, or investments from stakeholders to launch and sustain your business.

Costs that you’ll need to factor in when securing financing for your business include:

Making a website  and its maintenance

Marketing and advertising campaigns

Trip planning software and tools

Reservation systems and travel management software

Staff recruitment and training

Initial salaries and benefits for employees

Transportation services (e.g., vehicle fleet or partnerships with transportation providers)

Technology infrastructure (computers, servers, etc)

Licensing and permits for operating a travel business

Insurance coverage for travel-related risks

Office space and utilities

Professional services (legal, accounting, etc)

05. Set up accounting and bookkeeping systems

Establish robust accounting and bookkeeping systems from the outset to track income, expenses and ensure financial viability. This includes managing corporate tax obligations if applicable.

06. Source specific travel equipment

Acquire the necessary equipment for your travel business, ranging from technology infrastructure to reservation systems and transportation vehicles. Some more specific examples of this include:

Reservation management software

Transportation vehicles (if providing transportation services)

Communication systems (phones, email, etc.)

Office furniture and supplies

Technology infrastructure (computers, servers, etc.)

07. Register your travel business

Register your travel business in compliance with local regulations, obtain the required licenses and secure appropriate insurance coverage.

Learn more: How to register a business , How to get a business license

Tips for managing your travel business for profitability:

Once you’ve got your travel business off the ground, you’ll need to understand how to properly run and manage it in order to make sure it’s profitable. Here are some general tips on how to achieve that: 

Research your industry

Gain a deep understanding of the travel industry, including market competition, target demographics and financial requirements. If you lack experience in the travel industry, consider working for an established travel agency or volunteering at a local tourism office to acquire valuable insights and experience.

Develop a marketing strategy 

Craft a well-defined marketing strategy from the beginning to proactively promote your travel business. Having a user-friendly and informative travel website is essential for attracting clients and showcasing your services. You might also consider starting a travel blog - check out these travel blog names for inspiration.

Invest in customer service for your travel business

Exceptional customer service is crucial for success in the travel industry. Ensure a positive experience for clients from trip planning to their return home. Address customer inquiries promptly and professionally. To ensure your customers have a memorable trip, make yourself a reliable travel business by going beyond just booking flights and hotels. Offer assistance with every aspect of their journey, from navigating lost luggage to providing travel insurance advice. Be the dependable support they need while traveling, like having a 24/7 concierge service at their disposal.

Build partnerships for business operations

To enhance the growth of your travel business, consider establishing key partnerships with airlines, hotels, tour operators and industry stakeholders. These collaborations open doors to exclusive deals, expanding your service offerings for clients. Benefit from preferential rates, premium accommodations and tailored travel packages, enhancing the value you provide. Attend  networking and industry events to connect with seasoned professionals and gain valuable insights. By fostering these partnerships and staying up to date with industry trends, you can position your travel business as an authoritative and trustworthy source for people looking to travel.

Travel businesses to inspire (all built on Wix)

The lucky traveler.

Travel expert specializing in planning All-inclusive Vacations, Comprehensive Trip Planning, Points and Miles Consultation and Destination Weddings.

A full service travel agency with experience in planning "bucket list" vacations and navigating the travel industry.

Worldwide Fun4All travel

Travel agent focusing on planning tailoring trips to clients needs and interests.

Benefits of starting a travel business:

Operating a travel business allows you to be your own boss, set your own hours and make independent decisions. The demand for travel services is consistently high, particularly in areas with a substantial tourist presence. For business owners who enjoy creating memorable experiences for clients, a travel business can be rewarding on many levels.

Challenges of running a travel business:

Running a travel business requires diverse skills in areas such as trip planning, customer service and operational management. Coordinating travel arrangements, managing client expectations and ensuring timely service delivery can be challenging. Utilizing online booking systems and scheduling software  is crucial for managing these aspects effectively. Additionally, the travel industry is competitive, requiring a unique value proposition and effective marketing to stand out.

How profitable is a travel business?

The profitability of a travel business depends on factors such as location, market demand, competition, pricing strategies and operational efficiency. Providing unique and personalized travel experiences can contribute to higher profitability. Streamlining business processes, utilizing technology and building strong client relationships are key factors in achieving success in the travel industry.

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The ultimate guide to traveling for work: 35 best tips for business travelers

Before you travel…, 1. check your company’s business travel policy, 2. stick to carry-on bags only, 3. keep your essentials packed and ready to go in your suitcase, 4. keep your essentials handy when on the road, 5. pack both business attire and casual clothes, 6. keep security checks in mind when you pack, 7. make comfort a priority, 8. sign up for rewards programs, 9. make sure you charge your electronic devices, 10. fly non-stop, 11. make use of airport lounges, 12. use a suit bag, 13. bring a power bank, 14. bring your (travel size) toiletries, 15. pack healthy snacks, 16. choose your plane seat wisely, 17. do your research on foreign business etiquette, 18. download helpful apps, 19. bring a power adapter, 20. check in beforehand, during your business trip…, 21. choose water, skip alcohol, 22. if you have a meeting shortly after landing and need to be fresh, try drinking coffee two hours before the meeting, 23. layover tip: take the time to connect, 24. stretch, 25. adapt to meal times as soon as possible, 26. beat jet lag with exercise, 27. don’t be tempted to sleep as soon as you arrive, 28. try to stick to your most important daily routines, 29. take pictures of all your receipts, 30. store your receipts properly, 31. use a firewall when using public internet, 32. there are alternatives to working in your hotel room, after your business trip…, 33. don’t forget to report your expenses, 34. send thank you emails, 35. leave reviews, did you find this article useful.

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• Business Travel: 14 Productivity Tips for the Traveling Businessman

• Filed under Business Travel
• Previous x / Next z

(Photo by Tim Easley on Unsplash )

This article is approximately a 5-minute read.

In this article, you’ll learn:

• How to prepare for a business trip so that you can be productive
• What you can do on the plane to be productive
• How you can be productive after you’ve reached your destination

Let’s get into it, shall we?

Productivity Tips for the Business Traveler

When it comes to traveling, there is a decided difference between traveling for business and traveling for pleasure and leisure. Even so, just because business trips are just that - for business - frequent travelers can still make those trips as stress-free and productive as possible, all while still getting their work done.

Before embarking on a trip, there are some things a businessman should keep in mind before the trip, while traveling to the destination, and while actually at the destination.

Here are some productivity tips for business travelers.

(Photo by Hunters Race on Unsplash )

Before the Trip

Tip 1: keep toiletry items packed.

By keeping toiletries packed away and ready to go, travelers won't have to worry as much about making sure they have everything they need. This can eliminate the forehead-slapping realization that one has left his shaving cream at home and will have to hope the hotel has some available.

Keep everything you want to take with you packed away inside of a bag like a Dopp kit to grab and go when needed. In order to do this, just buy an extra set of everything and keep some in your bathroom and the rest of it in a bag by your luggage.

Tip 2: Portable Phone Chargers Are Crucial

When a businessman has an important business meeting to get to right after landing at his destination, he might not have time to run to the hotel and charge up his phone before getting there; chances are, the phone was used for emails and calls before getting to the airport, meaning the battery could be low if not dead.

Ensure that running from the airport to the conference room is simple and fast by always carrying a portable phone charger. These battery banks can plug right into the phone and keep it at top capacity all day long.

Tip 3: Book a Wi-Fi Enabled Flight

Making the most use out of your time on the plane is important. Having access to the internet while in transit is crucial if there is a desire to use that down time to catch up on work, respond to emails, work on spreadsheets, or do any other office-related tasks while enjoying the distraction-free environment of a plane ride.

When looking for a flight to take, there are options that explicitly state whether or not Wi-Fi will be available on the flight, either for free or for a price. Make sure that the flight that is chosen has this option.

Tip 4: Plan Out Any Meetings

It’s important to think about what sort of meetings and conferences you will attending before packing for the trip even begins. If the trip is a busy one - or is even just in a large city - the meetings might be spread out all over the place. When this happens, getting lost on the way to one or the next is commonplace.

Rushing around and showing up late because you didn’t know the way to a conference is unprofessional and makes a person seem ill-prepared for the task. Map out where the meetings are before arriving to find paths from the hotel and even from meeting to meeting.

Tip 5: Plan Outfits Accordingly

If a businessman has to get off of the plane and head straight to a meeting, he needs to be prepared to look the part, even if he’s been traveling all day.

It’s a good idea to find apparel that’s comfortable enough for travel, yet professional enough to look presentable on arrival. This often includes finding clothing that resists wrinkles and creases so they don’t occur while sitting down.

By planning these out ahead of time, businessmen can have some go-to business travel outfits that they can just grab and go before they leave. This will also save time on packing.

(Photo by Eva Darron on Unsplash )

On the Plane

Tip 6: noise-cancelling headphones are a businessman's best friend.

You can’t expect peace and quiet wherever one goes, even on a plane. There are always going to be excitable tourists, a crying baby, or a chatty seat-neighbor who wants to talk about the family they are on their way to see or the vacation they are headed to.

Noise-canceling headphones can keep the noise out to allow better focus on work that is to be completed on the plane. Even if there is no desire to work and one simply wants to relax, noise-canceling headphones will offer plenty of silence for thinking.

Tip 7: Try to Relax

While it’s important to take care of urgent matters in downtime on a flight, it’s also important to go into a business trip with a clear head. If one's life has been too hectic where it might seem impossible to focus on work, then can be helpful to spend some time on the flight in quiet thought.

A flyer is tens of thousands of feet above the rest of the world when in a plane; he can leave his worries on the ground for a few hours, clear his head, and prepare for the busy week to come.

Tip 8: Be Sure to Eat

When stressed about work or the upcoming meetings, basic things such as eating may feel like they have to come in secondary to other aspects of traveling.

Forgetting to eat can pose more problems than just feeling hungry; when a person is hungry, it is hard to have energy to travel once he’s at the destination, and hunger makes it difficult to think about much of anything, let alone about the business that needs taken care of once they have arrived. Eat some of the food offered on the plane or bring snacks.

Tip 9: Make Lists

Sitting quietly in a plane provides plenty of time to think. If a person would rather not think about leisurely things and would instead prefer to stay on track, making lists is a good way to spend time.

Lists can be made about all of the things that need to be completed on the trip, or lists can be made about things that need to get taken care of once they get back home. In the quiet, things might come to a person that he might not think of in their day-to-day lives.

(Photo by Ruthson Zimmerman on Unsplash )

At the Destination

Tip 10: think about the hotel room carefully.

When on a business trip, obviously you won't be spending every waking second in meetings and at lunches. There will be times that travelers find themselves in hotel rooms with nothing to do. Whether they hope to catch up on some work, prepare for that crucial meeting the next day or just get some rest and relaxation, having a quiet room to do that is key.

At the hotel or before you arrive, ask for a room that is on one of the higher floors--the top floor, if you can--and that is away from elevators to offer more quiet time.

Tip 11: Avoid Jet Lag by Adhering to One Time Zone

When traveling to a new place, it may seem like an exciting time to try and see the sights and enjoy the nightlife. But, at the end of the day, a man traveling for business is there for just that--business. If travelers want to be at their most productive, you may want to just stick to living in one time zone.

For instance, if they live in New York, when traveling to Los Angeles, they should still stick to back-home schedules, such as going to bed at nine and waking up early if they have to, such as at four or five. This will prevent fatigue and keep them on the top of their game, mentally and productively speaking.

Tip 12: Use City Transport

Trying to find a way around a city someone has never been to is tricky. It requires using up cell phone battery by depending on GPS, and having a dead battery in a strange place is never good.

Furthermore, in some places, driving is tough due to the traffic volume. For that reason, it's a good idea to rely on public transportation like buses, trains or even Ubers and Lyfts to get you where you need to go. It will also help to get the traveler familiar with the city he is calling home for a few days.

Tip 13: Tip the Staff

Staying at a hotel for more than a few days means travelers will be getting to know the hotel staff. Whether that means room service, the front desk or the housekeepers, get the best experience possible at your home away from home by tipping generously and being generally kind and patient. It can go a long way.

Tip 14: Enjoy Downtime

Last but not least, on this list of business travel productivity tips, it is important to stress that having a few quiet moments between meetings goes a long way. Travelers should take some time to collect their thoughts between meetings to go into the next one with a clear head.

Business trips don't always have to be stressful. There are ways for businessmen to optimize their time spent away at work to make it as close to a pleasurable trip as it can be without actually going on vacation. Hopefully these tips can set them on the right path.

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Small Business Trends

15 innovative travel business ideas for aspiring entrepreneurs.

As the world finally opens up for business, the beleaguered travel industry is getting its groove back. Not surprisingly, this is attracting a number of small business owners to explore travel business ideas.

What Are Travel Businesses?

Travel businesses primarily revolve around providing diverse services that facilitate and enhance the experience of traveling.

These services can range from arranging lodging accommodations, vehicle rentals for transportation, curated excursions, and immersive activities that allow travelers to deeply engage with the local culture.

While the travel sector primarily focuses on the logistics of transportation and lodging, it deeply intertwines with the broader tourism industry.

Together, they aim to create memorable experiences for tourists, catering to their varied preferences and ensuring a smooth journey from start to finish.

READ MORE: Build A Travel Business You Can Sell With These 5 Tips

Be sure to check out Income Hub’s article, “7 Travel Business Ideas Trending With Low Startup Costs,” after you’re done reading:

The Travel and Hospitality Industry

The unanticipated global pandemic wreaked havoc on the travel and tourism sector. Consequently, and for a prolonged two-year period, businesses worldwide faced unprecedented challenges as international and domestic movements came to an almost complete standstill.

However, there’s renewed optimism that this is the year the industry will make a triumphant comeback. The continued prevalence of flexible working arrangements has given birth to a new category of travelers – those combining work with leisure.

Responding to this change, the travel industry is innovating to integrate work-friendly environments, such as co-working spaces within hotels or resorts.

Furthermore, a significant shift towards sustainable travel is becoming increasingly evident. Today’s travelers are not just satisfied with basic eco-friendly initiatives. They are actively seeking out holistic, sustainable travel experiences.

This encompasses everything from choosing accommodations that practice waste reduction, opting for transportation methods with a smaller carbon footprint, to prioritizing dining options that serve vegan dishes and use locally-sourced ingredients.

Why You Should Consider Starting Your Own Business In Travel

From a commercial standpoint, this is perhaps the best time to start your own business in travel.

Let’s take a look at the factors that make this a lucrative business opportunity.

• Potential to earn more: As traveling regains popularity, there are abundant opportunities to increase your income.
• Choose your domain: Another great thing about starting a travel-related business is you have plenty of options to explore. For example, you may choose to specialize in a domain such as travel photography or travel consulting based on your interest.
• Do without an office: Thanks to digitalization, a number of small travel businesses have gone completely online. This saves these online business owners both time and money.
• Partner with other service providers: As a business owner in this sector, you don’t have to venture out alone. You can easily tie up with other service providers and offer a better deal to your customers.
• Low startup cost: Many small businesses prefer the travel industry because of the low startup cost. Depending on the scale you have in mind, you can keep your business profitable.

READ MORE: Small Business Ideas for Beginners

Our Methodology to Choose the Best Travel Business Ideas

When exploring travel business ideas, it’s crucial to choose concepts that are not only viable in the current travel market but also resonate with the entrepreneur’s interests and capabilities. Here’s the methodology we used to evaluate potential travel business opportunities:

Market Demand and Travel Trends (Rating: 9/10)

Assessing the current and emerging trends in the travel industry was our starting point. We focused on business ideas that cater to popular travel trends, such as eco-tourism, adventure travel, or luxury experiences.

Niche Market Opportunities (Rating: 8/10)

We looked for niches within the travel sector that offer unique opportunities. This includes specialized tour services, niche accommodation options, or catering to specific traveler demographics.

Low Initial Investment and Overhead (Rating: 7/10)

Considering the startup costs and ongoing operational expenses was crucial. We prioritized travel business ideas that require minimal initial investment and have manageable overhead costs.

Flexibility and Lifestyle Fit (Rating: 8/10)

The travel industry often allows for flexibility in terms of operation. We selected ideas that can adapt to the entrepreneur’s lifestyle, whether they seek full-time engagement or part-time involvement.

Profitability and Revenue Streams (Rating: 8/10)

Evaluating the potential for profit and diverse revenue streams was key. We looked for travel business ideas with a clear path to profitability, including opportunities for ancillary services and upselling.

Scalability and Expansion Potential (Rating: 7/10)

The potential for scaling and expanding the business was another important factor. We considered travel business ideas that can grow over time, either through geographical expansion, franchising, or diversifying services.

Personal Passion and Expertise (Rating: 8/10)

Finally, aligning the business with personal interests and expertise in travel is vital. We focused on ideas that match the entrepreneur’s passion for travel, enhancing their dedication and satisfaction.

By applying these criteria, we aimed to identify travel business ideas that not only promise profitability and market relevance but also align with the entrepreneur’s passion for travel and lifestyle preferences.

Popular Travel Business Ideas

Today, the travel business goes beyond setting up an agency. Thanks to customers who continue to look for better options, there are a number of profitable travel business ideas. Let’s explore some of these in detail.

1. Tour Guide Business

This is the ideal business idea if you don’t have the capital to invest in your business – at least not in the initial phase. To succeed, you should have knowledge about the location where you operate. You should also be based in a place that draws enough travelers.

2. Bed and Breakfast Business

If you want to turn your home into a business location, a bed and breakfast is the right option for you. To make it popular with many travelers, you need to offer a truly great experience. This includes having a real passion for hosting different people and making them feel comfortable during their stay.

3. Car Rental Business

Many travelers rely on cars to move around when they travel. For this reason, a car rental is the most obvious choice for many of these travelers. If you have experience with automobiles and their maintenance, this business can work for you.

4. Scooter Rental Business

Many leisure travelers prefer using scooters, especially when the weather is great outdoors. To be able to start this business, you should have at least 3-4 scooters. You should also have in-depth knowledge about scooters.

5. Travel Photography Business

If solopreneurship is your calling, starting a travel photography company is one of the obvious choices. As a travel photographer, you have the flexibility and freedom to travel, take pictures and make money. Moreover, if you’re truly talented, you can make a lot of money through the various stock photography websites.

6. Translation services

Another popular option for those who want to run their business independently is translation services. And this skill will come in handy when you are contending with customers coming from the outside. As such, your ability to converse fluently in more than one language is especially useful when you are in a busy town that sees a lot of travelers.

7. Medical Tourism

In recent years, medical tourism has become widely popular in various parts of the world. In addition to the modern medical sciences, many people are interested in holistic, traditional treatment options. It goes without saying you need to have the right credentials to be able to start this lucrative business.

8. Adventure Trips

Adventure tourism is a niche within the travel industry. Extremely popular with young people, it is a great service-based business. Generally, you will have to gain experience and credentials to start this type of business.

9. Event Planning

Another business model that pays pretty well is corporate event planning. As an event planner, you will be responsible for designing unique corporate events. Be that as it may, this is not a one-person business. You will need a personal assistant and some extra manpower to succeed.

10. Travel Blogging

Making money through their travel blog is a full-time job for a number of travelers. Therefore, if you have the passion to write and document your adventures, you can turn yourself into a social media influencer. Of course, competition on social media platforms is quite fierce, but with good content, you can easily stand out.

More Great Ideas for Traveling Businesses

With several options to choose from, zeroing in on the best travel business idea may seem challenging. The trick is to focus on where your passion truly lies. Let’s explore some more ideas for your business.

11. Coffee Shop

Travelers all over the world need coffee to keep themselves energized. A coffee shop, therefore, is a great idea to attract a client base. Your choice of location will matter greatly when you set up your shop.

12. Glamping Business

Glamping brings glamor to the fun outdoor activity of camping. The idea is to create a sophisticated ambiance for campers. Of course, you need a great location and the right services in place to succeed with this.

13. Kayak Tours

Many adventurous travelers enjoy kayaking. But since bringing a kayak is often not an option for them, they have to rely on local businesses. Fortunately, this is where you can make a difference and make money through adventure sports.

14. Water Taxi Service

Depending on the location, you can offer water taxi services to your customers. This business requires you to make a small capital investment.

15. Travel Agency

Setting up an agency is a great idea if you have the adequate knowledge and manpower to cater to your customer demands. Meanwhile, if you lack the manpower, you can work as an independent operator or partner with a major travel company.

READ MORE: How to Start a Travel Agency

Comparison of Popular Travel Business Ideas

To better assist aspiring entrepreneurs in selecting a suitable travel business venture, we’ve compiled a table that compares various business ideas based on their startup capital requirement and potential profitability:

Technological Adaptations in the Travel Business Landscape

As the travel industry continues to evolve, it is undeniable that technology-driven innovations are at the forefront of this transformation. From the emergence of smart hotels and immersive AR/VR experiences to the convenience of contactless solutions and the precision of AI-powered personalization, travelers are witnessing a revolution that promises a more seamless and efficient journey.

Here’s a closer look at some of these cutting-edge advancements :

• Virtual Reality (VR) and Augmented Reality Tours: While VR provides an immersive experience where users feel like they are in a different location, AR enhances real-world views by overlaying them with digital elements, such as historical information or interactive exhibits. Both these tools allow potential travelers to explore and interact with a location or accommodation before making a booking, offering an enriched pre-travel experience.
• Contactless Technology : Given the hygiene concerns post-pandemic, the adoption of contactless payments, check-ins, and digital room keys has increased, ensuring safety and convenience for travelers.
• AI-Powered Personalization : To enhance customer experience, businesses are increasingly leveraging Artificial Intelligence. AI tools analyze past travel behaviors to recommend tailor-made travel packages, ensuring a more personalized journey for each traveler.
• Environmental Monitoring Tools : With the rising emphasis on sustainable travel, some innovative platforms now offer real-time data on the environmental impact of travel choices. This can cover carbon footprints, energy consumption, and waste production, allowing travelers to make more informed, eco-friendly decisions.
• Mental Well-being Focus : Recognizing the pandemic’s toll on mental health, travel packages often include mindfulness and wellness components. Retreats, yoga sessions, and mental well-being workshops are becoming popular inclusions in travel itineraries.
• Smart Hotels: The concept of “Smart Hotels” encompasses automated room settings, robot-assisted services, integrated mobile apps, energy efficiency systems, and personalized guest experiences, revolutionizing the stay experience for travelers.

How Do You Start Your Own Travel Business?

Launching a travel business begins with a concrete vision and a meticulously detailed business plan. It’s pivotal to understand that while some niches in the travel segment might be lucrative, they may also demand a considerable initial financial outlay.

Thus, potential entrepreneurs should thoroughly evaluate their financial standing and possibly gravitate towards business models that are more budget-friendly, especially if initial capital is a concern.

Beyond finances, it’s crucial to introspect and understand the intrinsic motivations pushing one towards this industry.

Is it a passion for travel, an interest in other cultures, or the thrill of entrepreneurship? Recognizing this driving force can guide the business’s direction and ethos.

Image: Envato Elements

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12 Travel Business Ideas

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

If there is one thing most people can agree on, it’s that traveling is one of life’s great pleasures. Exploring new cultures, visiting the world’s great wonders, spending days following your instincts and trying exotic foods — there’s a lot to love about discovering new places.

If you want to take your love of travel to the next level and start a business to serve your like-minded wanderlusters, you should consider these fun and profitable travel business ideas.

What is a travel business?

There are two overarching types of travel businesses worth considering. First, you could think about starting a business that provides services or goods for travelers — running a hotel, for example. The second option is to start a business that you can run from anywhere in the world while you yourself travel. In many cases, this type of business revolves around travel, such as working as a travel writer and writing stories about your latest adventures.

What makes a travel business idea a good one?

A good travel business should combine two things: reliability and excitement. When you run a travel business, your clients need to be able to trust you. They need to feel confident that the tour group you run is legitimate and will show them the best sites. Or that the blog you run about the best inns on the east coast actually gives honest reviews.

At the same time, you need to offer services or create content that excites your customers. Introduce them to sights off the beaten path. Help them unwind and relax while on their vacation. Find a way to create trust amongst your customer base while offering them an experience they can’t find anywhere else.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

12 travel business ideas for 2021

If you’re unsure of what type of travel business ideas could work for you, keep reading for some popular options. These ideas range widely and you should put your own creative spin on them. At the end of the day, think back to your passion for traveling. What services or products have made the most difference to you on past trips? What did you feel was missing? Can you find a way to make a living on the road while capitalizing on your skillset? Chances are, you have more ideas at the ready than you think.

1. Modernized bed and breakfast

B&Bs have been popular for decades — they outlive trends and are clearly here to stay. But why not step things up a notch and find a way to modernize the bed and breakfast experience a little bit? Make sure your rooms are outfitted with nice televisions so guests can enjoy a movie night in their cozy room. Offer unique culinary experiences. Decorate in a way that feels timeless but fresh at the same time. A bed and breakfast is a smaller operation than a hotel and is a great way to break into the hospitality business. If you need a little help funding your bed and breakfast, consider one of these financing options.

2. Off-the-beaten-path tour guide

Tour groups are a dime a dozen. But if you can offer a unique tour, you’ll be able to stand out from the competition. What do you love about your city? Maybe you can find the best coffee, chocolate, or salty treats at your local shops and restaurants. Organize a foodie tour of your town that highlights how your local delicacies are made. Of course, you’ll have to include tastes of all the local treats.

Or consider organizing a tour of some lesser-known sites. Surely there is a natural activity or historical site that tourists haven’t caught onto yet. If you can give your travelers a taste of local life or make them feel like they’ve uncovered something special, then your tour guide business will thrive. Maybe some locals will even join in on the fun.

3. Glamping

Here’s a fun fact for you: By 2025, experts estimate the glamping market in the United States alone is projected to reach a revenue of around $1 billion. It sounds like the great outdoors is getting a little fancier. What exactly is glamping? Glamorous camping.

Glamping combines nature with the comforts of home, and usually Champagne. That’s right, after a long day of hiking or river rafting, campers can return to decked-out campsites that offer spa treatments, wine and gourmet meals. The perfect combination of adventure and relaxation. If you can create a campsite that melds the best parts of nature with resort living, you’ll be in business.

4. Remote travel agent

Long gone are the days of travel agent offices. The truth is, thanks to the internet it’s easier than ever to plan a trip. Anyone with a computer can choose between hundreds of flights, hotels and restaurant reservations. The ease of access is great, but the time it takes to weed through those options might not be available to everyone. This is where a remote travel agent comes in.

You’ll work out of your own home which saves the customer costs on overhead expenses. For a more affordable price, remote travel agents can help busy travelers plan their next vacation from anywhere in the world. Help them book the best hotels, unique activities and provide them with all of their important travel bookings and documentation.

5. Travel consultant

Even though their job titles sound similar, a travel consultant is different than a travel agent. A travel consultant usually specializes in solving complex travel issues. For example, they may specialize in helping adoptive parents travel abroad to make the task of adopting a child from a foreign country run smoothly. Or they might assist businesses with complex assignments like learning how to cater to new cultures during business deals. Travel consultants generally focus less on tourism and more on helping iron out logistical issues.

6. Travel photographer

As a travel photographer, you’ll have plenty of options for making money off your passions for travel and photography. You can sell photos taken while traveling to newspapers, magazines and websites. Or you can sell your favorite shots in your own online shop. You could license your gorgeous photos of Paris or Peru to companies that create goods like calendars or art prints. Perhaps you want to help create stock photography for big companies like Getty Images. Point being, we live in a very visual world and there are plenty of options for starting a travel photography business.

7. Create a haunted attraction

Want a surefire way to make sure your hotel or guided tour drum up enough business? The solution is easy: Make it haunted. This may seem like a business better suited for Halloween time, but people are ready to get their scare on year-round. These haunted attractions do particularly well in historic locations like towns on the east coast where there are plenty of ghost stories to go around. Do some research and then let your imagination take care of the rest. You might want to load up on business insurance just in case your haunted attraction is too scary.

8. Teach cultural classes

It’s time to share your unique culture with the world. Offer fun classes for tourists that will make them feel like locals, whether that be a Creole cooking class or an art class that captures a local style of painting. Help tourists pick up a skill that they won’t learn anywhere else, like how to make an authentic cup of Turkish coffee or bake a truly Parisian croissant.

9. House or pet sitting

Sometimes a travel business does its best work when helping travelers look after what they left behind. House or pet sitting can be a great side hustle to take on if you’re looking for a little extra cash. Of course, you could always start a larger business like a kennel that takes care of beloved pets while their owners are jet-setting around the world. Some people are even willing to pay for plant hotels that keep their plants in tiptop shape until they return from vacation. Consider a travel business that will give your customers peace of mind while they are far from home.

10. Travel blogger

You’ve traveled the world and, boy, do you have some good stories to tell. So why don’t you then? By starting a travel blog, you can make money by sharing your experiences. You can offer up travel advice, share photos from your journey and review restaurants and hotels. Once your blog picks up some steam (aka gets a decent amount of pageviews and monthly visitors) you’ll be able to make money from ads hosted on your website, sign up for affiliate programs, or create sponsored content for brands. If this sounds like your ideal business, this guide can help you start a travel blog.

11. Ecotourism

Sustainability is all the rage right now and for good reason. It makes sense that those who value exploring the world want to keep it safe. Which is why ecotourism (also known as green tourism) is such a potentially profitable idea. Essentially, ecotourism allows travelers to learn about local culture and wildlife in a low-impact way.

Generally, these types of tours or services (like hotels) try to minimize the impact of traveling while giving tourists the education and tools to help positively impact the environment and community they visit. Many travelers are even willing to spend more on hotels if they are environmentally friendly. If you can find a way to show tourists a good time while helping them make a positive impact, you’re sure to have a popular business on your hands in no time.

Start Your Dream Business

12. Home rentals

Do you have a gorgeous pool house just waiting to be turned into an oasis for weary travelers? Consider starting a home rental business. You can list any rooms in your house that are available to rent out (or even your entire house if you’re headed out of town yourself) on home rental websites like Airbnb or HomeAway. If you live in a popular area where hotels are particularly pricey, then you may be able to fetch a pretty penny by allowing customers to rent rooms in your home.

The best part is, you get to set your price. You only have to rent to people who can meet your price and who you think would be a good tenant (Hint: They need as many good reviews as you do). This can be an ideal business for bringing in extra money to help fund your next vacation. Just make sure that your town, apartment complex, or homeowners association allows you to rent out your property and that you’re following proper regulations.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

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List of Top Travel and Tourism Startups in India

Ashwini , Shilpa sharma

“It will be much more about responsible travel now. We are going to value our freedom a lot more" – Deep Kalra, Founder of MakeMyTrip on impact of Covid on travel industry

The travel and tourism industry is one of the largest industries in India, it's a major driver of economic growth globally. India's tourism industry is experiencing a good period of growth, driven by the flourishing Indian middle class, growth in high spending foreign tourists and coordinated government campaigns to promote 'Incredible India'. But Due to restrictions linked to Covid-19, the number of foreign tourist in India during 2021 decreased to 1.52 million compared to 2.74 million in 2020, dropping by 44.5%, though foreign exchange earnings grew during the same period, as per the India Tourism Statistics 2022 report. In 2019, India saw 10.93 million foreign tourist arrivals, which dropped by 75% in 2020.

In 2021, the travel and tourism industry in India contributed around 178 billion U.S. dollars to the country's GDP. Just a few days ago the Indian government has said that the country's tourism sector will recover to the pre-pandemic level by mid-2024 , they also said that by 2030, the tourism sector will contribute $250 billion to the country's gross domestic product (GDP).According to the recent India Travel Market Report by Phocuswright, the total Indian travel market stood at US$19.1 billion in 2021 and is expected to reach $40.4 billion in 2025, with online penetration reaching 58% in 2025.

The booming IT and outsourcing industry has led to a growing number of business trips made by foreigners to India. After Covid, along with work from home, a new trend has come, i.e., workcation for which travel companies are coming up with very good offers and packages. These plans comprise elegant and peaceful places to work with sightseeing and event sports in the evening. These packages are varied and diverse.

From choosing destinations to connecting with locals and customizing the holiday, the travel startup business in India is looking to add a new dimension to the ever-evolving traveling story.

Here is the list of successful tour and travel startups.

Travel & Tourism Industry in India - Key Highlights

Top Travel and Tourism Startups in India:

Pickyourtrail

Scoutmytrip, thrillophilia, travel triangle, extravelmoney, travel & tourism industry in india - key highlights.

Also Read: Travel and Tourism Industry Trends in 2021: Post-Covid Scenario

Top 20 Travel and Tourism Startups in India

MakeMyTrip is one of the oldest travel startup in India . The inspiration for this startup came to Kalra when he was booking a holiday to Thailand. He realized that the internet could offer more competitive prices by cutting out the middleman. MakeMyTrip's mission is to provide customers a one-stop-shop for all their travel needs by providing online travel services that include flight tickets, domestic and international holiday packages, hotel reservations, rail and bus tickets.

Cleartrip, headquartered in Mumbai , was founded by Stuart Crighton, Hrush Bhatt in the year 2005. The company operates an online travel aggregator website for booking flights and train tickets, hotel reservations, and activities in India and the Middle East countries. Cleartrip is one of the few business travel startups in India. It has offices across India, UAE , Saudi Arabia, and Egypt. Cleartrip is another travel tech company in India, started its services to the Persian Gulf nations of Oman, Qatar, Kuwait, Bahrain, and Saudi Arabia, UAE, Egypt. On June 21, 2018, Cleartrip announced the acquisition of Saudi Arabia-based online travel aggregator (OTA) Flyin.

Clear trip also operates -

• Cleartrip for Business , an online corporate travel management tool. It is a business travel solution for companies
• Agent Box , a travel tool for travel agents.
• Cleartrip Mobile , a travel booking app for consumers.
• Expressway , to let users store traveller profile and payment details securely to make one-click bookings.
• Flexifly, a solution that enables flyers to change their travel date and time and switch flights between airlines without any hefty penalties.

Within few years goibibo became a big payer in travel industry . Goibibo acquired redBus in 2013 to enhance its product offering. The 2016 merger of MMT and Goibibo gave MMT depth of content and an access to a bigger consumer base. It's core value differentiator is the most trusted user experience, be it in terms of quickest search and booking, fastest payments , settlement or refund processes. Along with the usual services travel startups provide, Goibibo became the no 1 travel startup to introduce real travel booking currency named as Go Cash which can be used without any restrictions or limits of use .

In small towns, this start up company has built up good trust and about 48% of new users are associated with tier 2 and tier 3 cities, it has seen a 65% increase in transacting users since January this year and that it has been 'successful' in consolidating its position as the 'second largest' OTA brand in the country.

It is the largest hospitality startup from the list of top hospitality startups in India comprising budget hotels. It is usually one of the first names that pop up in people's minds when they think of cost efficient hotel bookings in India. The startup works in liaison with existing hotels and offers travellers vacant rooms at a cheaper price . OYO Rooms start at a nominal price of Rs. 999. Besides bulk renting hotels, they have also invested in their own properties as well. Click here to know how exactly OYO Rooms work .

The users can also opt for OYO Premium which provides a more-than-basic experience. OYO Rooms are located in the prime areas of the city and therefore they ensure travellers of having the best experience, it is also close to the best sight-seeing destinations and various dining options. The startup also raised an investment of $90 million from Softbank earlier in 2016. In 2019, OYO raised $1.5 Billion in Series F funding led by SoftBank Group , Lightspeed Venture Partners, and Sequoia India .

Hari Ganapathy and Srinath Shankar got the idea of the startup after their experience from a self-planned trip to Europe in 2012.  This platform uses deep tech to let travellers create, customize and book international vacations . Pickyourtrail considers more than 40 factors like duration, travel time, ratings, etc to build personalized itineraries that travellers can further customize & book .

After the trip is booked, travellers can use Pickyourtrail’s app to keep track of bookings and get real-time information on flight and weather updates, restaurant recommendations, and on-trip chat support.

Their goal is to perform best in the tour and travel business when it comes to international trips.

ScoutMyTrip is a road trip planner , It works for all sorts of outings, from short weekend travels to long excursions.

The motive that the duo has been able to solve through their startup is to collate information that is currently very diversified. Basically it is an information portal that makes travel easy and accessible for anyone. The company plans to connect travellers with people who want to travel on any particular vehicle. It will also facilitate customised tour packages.

With artificial intelligence, customers can create an itinerary containing the information necessary for their road trip—gas stations, toilets, restaurants, hotels to stay, and points of interest. The human intelligence aspect brings in the ability to personalize information as per one's needs.

The corporate outdoor and experiential learning model adopted by Thrillophilia in its early days, has proven to be of great significance since it was fairly new concept in India.

Thrillophilia provides you with handpicked adventure travel options. It is best suited for travellers seeking an off-the-beaten-track package for sightseeing, sports, and adventurous activities like water rafting, snorkelling, bungee jumping, and skydiving. The travellers can also curate the best tours and authentic suppliers.

Travel Triangle operates their services with a versatile team of 450+ peopl e. Travel Triangle is operating as an online marketplace model bringing both travellers and trusted & expert travel agents on a common platform. Travel Triangle is a S aaS-based customer relationship management (CRM) platform to help them manage and analyse customer interactions and data.

goMowgli is a travel startup that had its name inspired by the fictional character we all loved growing up –Mowgli from Jungle Book. It has a fleet of buses across different states (using the concept of “hop-off buses”) and the travellers can buy a pass for a fixed number of days – a week or two. It is suitable for solo travellers and backpackers who want to travel without a fixed plan or do not want to get in trouble of booking cabs while traveling the city.

goMowgli claims to be India's first flexible bus network for travellers. Flexible bus network mean is you can catch the bus anytime you want from any place in their network, and get off anytime, at any place.

goMowgli will tell you the exact location of the nearest bus when you switch on the GPS feature on your smartphone. The app is growing in popularity very fast. At present, their revenue generation is basically based on the passes they sell (Rs. 1700/day) . And their marketing is mainly based on social media and word of mouth.

Tripoto is a Delhi-based startup founded by Anirudh Gupta and Michael Lyngdoh and one of the best travel startups in India. It allows users to create itineraries for their future trips that they can also share with other travelers. They can share their travel experiences, related content and pictures, itineraries, maps, stories, and reviews.

The startup has one of the largest communities of travellers in the world where people get a chance to share their travel experiences, discover unique trips and travel itineraries by other travelers and connect with them around the world through the website. Tripoto’s aim is to become the largest source of crowd-sourced travel content platforms in the world by enabling users to share their credible travel information.

ExTravelMoney is an online aggregator and marketplace for forex services that bring the hyperlocal eCommerce model to foreign exchange business and is helping users save money on currency exchange and money transfer from and to abroad. Users can use this platform to search for banks and money changers near them who offer these forex services. They can also compare the exchange rates and total cost of a forex service including the services fees, tax charges, even the rating of each forex store they are searching for.

The users can therefore make an informed decision based on this knowledge and book the cheapest and the best forex services near them directly from their app ExTravelMoney. If you are traveling in a foreign country, foreign exchange is an important component to plan. It isn’t easy to purchase forex due to the time and the hassle it takes in finding the best exchange rates. The website provides travelers with forex dealers across the country to bring them the best available exchange rate in the market and all they need to do is log in to their website, state their forex requirement, and then it connects you to the nearest forex dealer.

Nearify is an app founded by Mayank Kumar, Saurav Singh and Vivek Srivastava in 2012 that provides users with updated information on events that are happening around them. Like information on the city, major tourist attractions, and fairs & festivals happening in the area. All the user needs to do is to key in the name of the city to find listings of meet-ups, workshops, music concerts, and cultural hangout places in their close proximity.

It is best suited for travelers who want to know what’s happening in other locations of the place they are traveling to and wish to plan their itinerary and also don’t want to miss out on the social events happening in nearby cities or locations.

TripHobo is a Pune-based travel startup that has an innovative new travel platform where the collective effort of their dedicated team of travel enthusiasts. They are trying to transform its user's travel experience by making travel more sharable and personally tailored. The platform lets you connect with travel buddies around the world and hence makes your experience even richer and memorable.

TripHobo is a vacation planning website that is also the world’s leading vacation planning platform on which you can plan trips to about 150,000 destinations worldwide. It lets users discover great itineraries created by travellers just like them.

It's an online travel platform for travellers to explore travel destinations, plan and book their trips in advance. It allows users to dynamically create self-serviced customized travel packages after receiving inquiries from clients.

The users can also compare reviews and plan their activities and sightseeing for their trips, it also involves native wholesale suppliers who are responsible for the operational aspects of the business of your trip that includes ground handling and fulfillment. iTraveller has created more than 2 lakh trips featuring over 20 travel destinations across the globe and more than 60 native wholesale suppliers from across these destinations. The brand of iTraveller is now changed to Lastminute.

The mobile marketplace connects travellers with the local people in the city you are traveling to. These people are called “Sherpas” and are chosen after a thorough background check and verified authenticity. They offer numerous itineraries, popularly known as “micro tours”, from sightseeing, photography tours, and heritage walks and food walks to explore a location from the eyes of a local guide – Sherpa.

Sherpas can be from any profession and list experiences that will cost you less than Rs. 3,000 per participant. This is a unique feature that SeekSherpa offers, it helps you in traveling better by interacting with the residents of the place you are seeking to explore. This way, your trip is better, well experienced, and more memorable.

SOTC India is a leading travel and tourism company active across various travel segments including Leisure Travel, Incentive Travel and Business Travel . It is one of the leaders in segments, namely Escorted Group Tours, Customized Holidays,  and Incentive Travel amongst others. SOTC offers customized holidays around the world, Corporate Tours and provides packages for MICE (Meetings, Incentives, Conferences and Events) related travel needs.

Travelling is one of the most exciting and important parts of our life. It teaches us a lot. These startups in the tourism industry in India are helping us to make our journey better, safer, and easier. If we have missed out on any travel startup in India, do let us know in the comments.

FAQs on Travel Startups in India

How to start a travel business in india or how to start a travel company in india.

Best tips to start a travel business in India or a travel company in India:

• Step 1: Prepare a plan for your travel business.
• Step 2: Brand your travel business along with dealing in legal formalities.
• Step 3: Manage your funding strategy.
• Step 4: Pick a great location and hire employees.

How to start an online travel agency in India?

The list of requirements to start an online travel agency in India :

• Make a thorough research on your competitors and the market.
• Find your own niche in the travel industry.
• Build your team.
• Take a call on a travel website or a travel software, or both.
• Make a strategy for marketing.
• Target a location.

Must have tools for startups - Recommended by StartupTalky

• Manage your business smoothly- Google Workspace

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A first timer's guide to flying in first or business class

Editor's Note

While some have flown in business or first class, not everyone has been able to sip Champagne and lounge in a lie-flat seat at 35,000 feet. So, for those who haven't, TPG wants first-time business or first-class flyers to know how to make the most out of every second of your first experience turning left.

From booking your ticket to getting to your destination, there are ways and means to make every penny, point and mile count the most.

Here are a couple of guides that might help you when deciding which airline to choose for your first premium experience:

• The top 5 business-class cabins in the sky today
• The worst 5 business-class cabins in the sky today

For more TPG news delivered each morning to your inbox, sign up for our daily newsletter .

Before You Fly

Let's start with before you even get to the airport.

One of the first things to do is check your baggage allowance when you make your booking. Premium cabins are often very lenient, allowing usually two or more checked items. This varies per airline and per route, so double check before you do your packing. Remember that the amenity kits you are given in premium cabins often come with toothpaste and moisturizer. Keep that in mind when packing your liquids in order to save space and weight in your carry-on luggage and make things easier for yourself when going through security.

Related: 7 tips for picking the perfect airplane seat every time

You should also think about your seat selection. Most airlines offer free selection for premium passengers. Even when that's not possible, I'd highly recommend choosing your seats as this can have an impact on your experience — especially if you're traveling with friends or family. Sites like SeatGuru advise on certain seats to avoid if they're near the galley or require straddling the person next to you while they're sleeping just so you can go to the restroom.

Some airlines, such as Emirates , Lufthansa and Virgin Atlantic , offer a chauffeur service for premium flyers . It's worth checking whether this particular perk is still included, as airlines have cut back on contact services like chauffeurs because of the pandemic. Revenue tickets usually include this at no extra cost, but you are likely to have to pay additional miles for award tickets. In this case, be sure to check the value of using miles against the cash price of getting to the airport yourself.

At the Airport

Premium tickets almost always include lounge access — a favorite perk of mine. Be sure to factor in enough time to visit your lounge for a preflight drink or meal. Unless you have access to the most premium lounges like Lufthansa's First Class Terminal , which is renowned for its incredible preflight a la carte menu, then I would avoid eating too much in the lounge to save room for food in-flight as you'll get wined and dined.

Where there's a choice, like in London's Heathrow Terminal 5 , be sure to check out our lounge reviews to see which one is best for you.

Some airlines also offer spa treatments in their lounges. Unfortunately, again due to the pandemic, this perk has been temporarily suspended in most cases. If your lounge continues to or restarts a massage service, availability can often be very limited. So, to avoid disappointment, double-check with your airline or lounge about what they offer and make a reservation early, if possible.

Not all aspects of flying in business or first class are offered without first prompting the cabin crew. On my last ever flight onboard a Virgin Atlantic 747, I only found out that pajamas were available because I asked. I ended up being the only passenger who was given them.

On that note, don't think you have to get suited and booted if you're flying in business class or first class. You've paid your money and you deserve to travel in comfort. That said, it doesn't hurt to board the flight in something smart casual, then have something comfortable to switch into once you're in the air.

Don't be afraid to ask for more — whether that's asking for a wine top-up, snacks if you're hungry or even asking the crew if you could eat at a certain time instead of during service. Many airlines offer this dine-on-demand option, but they don't always publicize it. As my favourite Geordie saying goes "shy bairns get nowt" ("It never hurts to ask") — and that holds true even when you're on the plane.

Taking photos is usually fine. Whether it's for the 'Gram or just for memories' sake, don't be shy to take a selfie or two or even ask the crew to take a snap for you. In my experience, cabin crew are usually more than happy to and even sometimes keen to join in.

Depending on your destination and airline, there might be an arrivals lounge. They are great when you're arriving in the morning after an overnight flight and would like to get freshened up and grab breakfast if you decided to sleep through it on the flight.

Access to arrivals lounges can be complicated and depend on your length of flight or whether you were flying in first or business class. If you think you'd like to use an arrivals lounge, make sure you check if one is available before you travel.

Bottom Line

Now more than ever before, we deserve a little bit of luxury in our lives.

Enjoy every second of your first premium cabin flight, and don't be afraid to have a little fun! Always keep in mind to be respectful to the other passengers around you and especially the crew who work tirelessly to make sure you're having the best experience possible.

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How to Start a Travel Business in 10 Steps

• February 16, 2022

The travel and tourism industry is one of the industries that has a significant impact on the global economy. And even though the pandemic has been harsh , starting a business in this sector can still be a good idea, if done correctly. 

Plus, with new trends emerging due to the pandemic, and as things start going back to normal, travel and tourism are slowly recovering. And while starting any business entails risks, if you’re willing to commit time and effort, starting your own travel business could be the best idea you’ve ever had.

1. Invent Your Brand 

Working on your idea is the first step when starting any business. This will help you invent your brand, with all of its elements. Decide what kind of travel business you want to run, choose a name, create a logo and a slogan. Make sure that they are powerful, so that once your brand is out there it will be easily recognizable. 

2. Work on Your Business Plan

Many decisions and tasks go into creating a business, and from the moment you decide that you are going for it, you should start working on a business plan. This is a dynamic document that describes the business in great detail. It contains an overview of the business, a market analysis, customer analysis, operational plan, marketing plan, financial plan. 

Your travel agency business plan will help you execute every task and strategy more efficiently, make better decisions, and avoid mistakes during the first phases of your project. More than that, once you start working it will help you run your business successfully, and eventually, grow.

3. Choose a Specific Niche

For new travel businesses, it’s a good idea to start with one specific market niche. Instead of offering many services, focus on something specific and excel at it. This means that you won’t have to compete with too many experienced travel agencies and, most importantly, you will be able to provide complete and high-quality service. 

4. Formalize Your Company

To start working you will have to fulfill a series of legal requirements to formalize your company, including registering your company and getting any necessary permits and licenses. The rules and regulations can vary depending on the adventures you want to offer, as well as the region you live in.  

5. Identify Your Potential Clients

Whenever you are communicating something, or in this case trying to sell something, you must know who is interested. Identifying who might be interested in the services or products you are selling, will help you create so-called buyer personas . This, in turn, will help you determine the best ways to reach your target audience, or in other words, develop a winning marketing strategy. Also, it may help you find additional small ways in which you can increase your profit. 

6. Develop an Efficient Financial Plan

Aside from the funds you need for the initial investment, you need to make sure that you are ready to cover any expenses you may have in the first months. Some of the expenses you need to consider include registration fees, tax payments, renting an office, buying furniture, technology, hiring a marketing agency, creating a website, insurance, salaries, taxes, etc. 

7. Find Knowledgeable Employees

Efficient and productive employees are the most important part of any successful business. Make sure that the people you hire are experienced and knowledgeable so that you can rely on them for the tasks you assign to them. Also, once you are sure you have the right people, make sure to do anything in your power to retain them. 

8. Create a Website

It’s almost impossible to run a business without a website today, and most travel agencies operate entirely or at least partially online. People buy everything online these days, and travelers can find anything they are looking for on their devices. To offer a good user experience, and keep visitors interested, your website should be fast, easy to navigate, it should look well and it should be mobile-friendly.

9. Use Social Media

Social media is a great place for reaching your target audience. With a combination of paid ads and valuable content, it can be the ideal channel for promoting your brand and increasing visibility.

10. Offer Interesting Content

Even people who can’t afford to travel want to read about new places. Travel is addictive, and most who have traveled will do it again. This is why offering good content can be so effective when it comes to promoting such businesses. 

Starting a travel business is risky but, if done right, it can be very profitable. These steps can help you make sure that you aren’t missing something important and that you make the right decisions for a strong start. 

Related Topics

• hospitality careers
• setting up a travel business
• travel business
• travel careers
• travel jobs

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What Business Travelers Want, What Travel Managers Say – 6 Charts

Selene Brophy , Skift

August 3rd, 2023 at 2:30 AM EDT

Expectations of today's business traveler have shifted, forcing a rethink for travel managers looking to strike the right balance.

Selene Brophy

Business travel has some familiar challenges and a new set of expectations for employees and travel managers.

A new State of Business Travel report , from the Global Business Travel Association ( GBTA ) and Uber for Business , shows that U.S. business travelers characterize their current business travel volume as either “more frequent” (39% of respondents) or “about the same” (29%) compared with 2019. 

The business travel  recovery depends on the industry, said  Michelle Lisowski , Senior Director of Global Partnerships at Uber for Business. For example, those in consulting who need to meet clients find business travel essential. Others, specifically in tech, were not quite back to pre-pandemic levels.

Lisowski said Uber for Business had seen a 40% increase in bookings on its platform in the first quarter from a year earlier, with a current total of 170,000 customers across 10,000 cities.

The report revealed that some 87% of U.S. business travelers surveyed believe travel is essential or helpful in achieving business goals, and close to half of the respondents said they have added more leisure time to their business trips in the past year.   

The research, however, revealed a disconnect when it comes to travel managers needing to balance costs, employee compliance, and the shift to greener travel policies. Suzanne Neufang , GBTA’s CEO, said it uncovered “opportunities to improve communication on travel policies and cost saving measures to achieve a financially responsible business travel program.”

1. Weighing the Cost of Business Travel 

Travel managers appear to prioritize cost savings and compliance ahead of the traveler’s experience. The report notes that if there were a recession, almost half – or 47% – of U.S. travel managers said the company would expect employees to travel “slightly” less often and to spend “slightly” less. Just 39% of business travelers preferred that approach.  

2. Employee Wellness Perks Explored

Employees have identified personal challenges when traveling for work, like caring for family and/or pets. The expectation of being reimbursed for such care is considered a legitimate request by some business travelers.

Travel managers surveyed appear more willing to consider stress-relieving perks for employees, such as late-start days and earning personal loyalty points.

However, one of the most challenging tasks for travel managers is ensuring all team members are adequately informed about guidelines and benefits, according to  Lisowski . “Employees cannot take advantage of their perks or follow the policies if they don’t know what they are,” she said. 

3. Prioritizing Sustainable Travel

Green business travel appears more intentional, with sustainability a concern for 61% of business travelers. Yet, half of U.S travel managers said sustainability is a “small priority, if even a priority at all.”

“A financially responsible business travel program must integrate travel managers into corporate goals, sustainability focused policies and initiatives,” stated Neufang.

“There’s definitely a disconnect between people saying they care about something, saying they care about sustainability, but then actually having targets and ways to action it,” added Lisowski. 

“Research suggests that company executives prioritize sustainability. But when you get down to the travel manager, actually making this a number one priority, it’s falling off the list, with their focus on costs and compliance,” she said.

The State of Business Travel research saw data collection through two separate online surveys of U.S. and Canadian travel managers and business travelers between May and June 2023, with 147 travel managers and 411 business travelers completing each survey, respectively. 

UPDATE: This article has been updated to show Uber for Business saw a 40% increase in bookings in the first quarter of 2023.

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Tags: business travel , corporate travel , digital nomads , gbta , remote work , travel managers , Travel Trends , uber

The Secret Behind Travel Business: How to Make It Successful

Travel is one of the most popular and profitable industries in the world. According to the World Travel and Tourism Council, travel and tourism contributed $8.9 trillion to the global economy in 2019, accounting for 10.3% of global GDP and supporting 330 million jobs. However, travel is also one of the most competitive and challenging industries, especially in the wake of the COVID-19 pandemic that has disrupted travel demand and supply.

So, how can you start and run a successful travel business in this dynamic and uncertain environment? What are the secrets behind the success of some of the leading travel brands and entrepreneurs? In this post, we will share some tips and tricks for creating a unique and profitable travel business in 2023.

Tip 1: Find Your Niche

The first step to starting a successful travel business is to find your niche. A niche is a specific segment of the market that has a distinct need, preference, or problem that you can solve better than your competitors. Finding your niche will help you differentiate yourself from the crowd and attract loyal and profitable customers.

Some examples of travel niches are:

• Adventure travel : This niche caters to travelers who seek thrilling and challenging experiences, such as hiking, rafting, skiing, etc.
• Luxury travel : This niche caters to travelers who seek high-end and exclusive services, such as private jets, villas, spas, etc.
• Eco-travel : This niche caters to travelers who seek sustainable and responsible tourism practices, such as green hotels, wildlife conservation, etc.
• Wellness travel : This niche caters to travelers who seek health and wellness benefits, such as yoga retreats, meditation centers, etc.
• Solo travel : This niche caters to travelers who prefer to travel alone or with like-minded people, such as solo female travelers, digital nomads, etc.

To find your niche, you need to do some market research and identify:

Who are your target customers? What are their demographics, psychographics, behaviors, and pain points?

What are their needs, wants, expectations, and goals when it comes to travel?

How can you satisfy their needs better than your competitors? What are your unique value propositions and competitive advantages?

How big is your potential market? How much are your customers willing to pay for your products or services?

How can you reach your customers? What are the best channels and strategies to market your products or services?

Tip 2: Create Your Brand Identity

The second step to starting a successful travel business is to create your brand identity. A brand identity is the way you want your customers to perceive your business. It includes elements such as your name, logo, slogan, color scheme, font, tone of voice, etc.

Creating a strong brand identity will help you:

• Stand out from your competitors and attract your ideal customers
• Build trust and loyalty with your customers and increase your retention and referral rates
• Communicate your values and personality and create an emotional connection with your customers
• Enhance your reputation and credibility and increase your word-of-mouth and social media exposure

To create your brand identity, you need to:

• Define your brand vision: What is the purpose and mission of your business? What are the values and principles that guide your business? What are the goals and objectives that you want to achieve?
• Define your brand personality: How do you want your customers to feel when they interact with your business? What are the traits and characteristics that describe your business? How do you want to sound and look like?
• Define your brand positioning: How do you want to position yourself in the market? What are the benefits and features that you offer to your customers? How are you different and better than your competitors?
• Create your brand assets: How do you want to express your brand identity visually and verbally? What are the elements that you need to create, such as your name, logo, slogan, color scheme, font, tone of voice, etc.?

Tip 3: Build Your Online Presence

The third step to starting a successful travel business is to build your online presence. An online presence is the way you showcase your business on the internet. It includes elements such as your website, social media profiles, blog, email list, etc.

Building a strong online presence will help you :

• Increase your visibility and reach to potential customers who are searching for travel products or services online
• Showcase your products or services and demonstrate their value and quality to potential customers
• Educate and inform your potential customers about your niche, industry, and destination
• Engage and interact with your potential and existing customers and build relationships with them
• Generate leads and conversions and grow your sales and revenue

To build your online presence, you need to :

• Create a website : A website is the central hub of your online presence. It should be user-friendly, mobile-responsive, fast-loading, secure, and SEO-optimized. It should also include clear and compelling content that showcases your products or services, such as images, videos, testimonials, etc.
• Create social media profiles : Social media is a powerful tool to promote your business and connect with your audience. You should choose the platforms that best suit your niche and target market, such as Facebook, Instagram, Twitter, LinkedIn, etc. You should also post relevant and engaging content that showcases your brand personality, value proposition, products or services, etc.
• Create a blog : A blog is a great way to provide valuable and informative content to your audience. You can write about topics related to your niche, industry, and destination, such as tips, guides, reviews, stories, etc. You can also use your blog to showcase your expertise and authority and to drive traffic to your website and social media profiles.
• Create an email list : An email list is a list of contacts who have given you permission to send them emails. You can use email marketing to communicate with your audience and nurture them through the sales funnel. You can also use email marketing to provide exclusive offers, discounts, updates, newsletters, etc.

Tip 4: Partner with Other Travel Businesses

The fourth step to starting a successful travel business is to partner with other travel businesses. Partnering with other travel businesses can help you expand your network, reach, and offerings. You can also leverage the expertise, resources, and reputation of your partners to enhance your own business.

Some examples of travel businesses that you can partner with are :

• Travel suppliers : These are the businesses that provide the core travel products or services, such as airlines, hotels, car rentals, tour operators, etc. You can partner with them to get access to their inventory, rates, and commissions. You can also negotiate better deals and discounts for your customers.
• Travel agents : These are the businesses that act as intermediaries between travel suppliers and travelers. They help travelers plan and book their trips according to their needs and preferences. You can partner with them to get referrals, leads, and bookings. You can also offer them incentives and commissions for promoting your products or services.
• Travel influencers : These are the individuals who have a large and engaged following on social media or other online platforms. They create and share content related to travel, such as photos, videos, blogs, podcasts, etc. You can partner with them to get exposure, awareness, and trust for your brand. You can also offer them free or discounted products or services in exchange for their honest reviews or recommendations.

Do you need Online Business help? Contact for SEO, Website Design, Google Ads & Application Development .

Tip 5: Provide Excellent Customer Service

The fifth and final step to starting a successful travel business is to provide excellent customer service. Customer service is the way you interact with your customers before, during, and after their trips. It includes elements such as communication, responsiveness, problem-solving, feedback, and follow-up.

Providing excellent customer service will help you:

• Satisfy and delight your customers and exceed their expectations
• Identify and resolve any issues or complaints and prevent negative reviews or feedback
• Learn from your customers and improve your products or services

To provide excellent customer service, you need to :

• Communicate clearly and effectively with your customers and keep them informed of their travel details, such as confirmations, reminders, updates, etc.
• Respond quickly and politely to your customers’ inquiries, requests, or concerns and provide them with accurate and helpful information
• Solve any problems or issues that your customers may face during their trips and offer them solutions or alternatives
• Ask for feedback from your customers and listen to their opinions and suggestions
• Follow up with your customers after their trips and thank them for their business

Travel is a lucrative and exciting industry that offers many opportunities for entrepreneurs who are passionate about travel. However, it also requires a lot of planning, preparation, and hard work. By following the tips and tricks in this post, you can start and run a successful travel business in 2023. We hope this post has inspired you to pursue your travel business dreams.

Content by: Mypuritour – Puri Package Tour & Holidays

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7 Revenue-Boosting Strategies for Your Travel Business

Briana Morgaine

8 min. read

Updated February 26, 2024

Not only is the travel industry one of the largest in the world, but it encompasses a wide variety of business types and customer needs.

This makes the travel industry easy to break into, as there are plenty of niches to fill, but difficult to stand out in, as large players (think major airlines, hotel chains, and services like Uber and Lyft) dominate the market.

To help your travel business stand out and bring in more revenue, here are seven research-driven, data-backed strategies you can implement today—or plan for once you’ve got your business up and running.

• 1. Ask for referrals

Customer referral programs can be an effective way to increase revenue for your travel agency, if implemented correctly.

In an effort to suss out the actual statistical effectiveness of referral programs, Referral Saasquatch did a roundup of customer referral program statistics, and found that 65 percent of new business comes from referrals, and 92 percent of respondents trusted referrals from people they knew.

Sami Belbase, President of Encore Jets, listed asking for referrals as number one in his list of most effective strategies for improving revenue. When it comes to why he advocates for a referral program, Sami is succinct: “If you don’t ask, you don’t get.”

Now, the process of asking for referrals can be a bit tricky—in fact, Hubspot found that the discomfort employees often feel when asking for referrals was why many referral programs fail. To combat this, they compiled some useful tips and referral templates to help with the process, which can be implemented by your sales team.

• 2. Establish a strong social media presence

If your travel business isn’t using social media to its advantage, it’s a good idea to pick and commit to a few social profiles at the very least.

While each business will have a slightly different user base with different social media habits, there’s a good likelihood that your customers use social media for travel purposes. A report by Deloitte found that over a third of people use online booking for their vacations, and the same report indicated that most travelers will discuss their trip on social media sites as soon as the day they return.

Sami Belbase recommends a “multi-channel strategy” when it comes to social media, and attests that a well-executed social media strategy has been one of the most effective tactics for boosting revenue for his business, Encore Jets. “Each platform is slightly different and built for a different purpose,” he says. “Harness the benefits of each and compose a multi-channel strategy while keeping an integrated campaign in mind.”

• 3. Motivate your team members (especially your sales team) with great incentives

When it comes to increasing revenue for your travel business, your sales team is on the front line.

So, how do you encourage your sales team to work as hard as they can to bring in the most clients and book the most trips possible?

“The biggest boost in sales has been through the motivation of our sales employees through personal incentives,” says Emmelie De La Cruz, Digital Marketing Manager for Shofur. “Our top sales rep is going to be awarded an all-expense paid trip to the NBA finals if he meets his sales goals this month.”

The data backs up the success of sales incentive programs: Blackhawk Engagement Solutions found that when structured properly, sales incentive programs can increase employee performance by up to 44 percent. Not only that, they found that annual revenue increase was three times higher among companies that use tangible sales incentives!

“This kind of personalized approach to employee incentives is a much better motivator that commission, and helps to build team morale,” says Emmelie. “When our team is happy and excited about the work that they do, it translates into better interactions with our customers and thus, more sales.”

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• 4. Encourage your customers to leave reviews

We all know online reviews are of huge importance —how many times have you looked up a restaurant, only to be put off by negative reviews on Yelp?

The importance of good online reviews doesn’t just end with dining, however. “Real customer reviews are the answer to more business,” says Natasha Malinsky, Shopping and Lifestyle Consolidator for ShopNYC Tours. “TripAdvisor is golden, and customers treat it like a travel bible.”

But just how important are online reviews for increasing revenue? Studies suggest that when it comes to buying decisions, 90 percent of consumers are influenced by reviews, and 87 percent of potential customers will not consider a business with a low rating on review sites.

All that being said, how do you get your customers to leave you reviews?

Simple— just ask.

• 5. Establish a personal connection with your customers

While revenue-boosting strategies tend to focus on bringing in new customers, don’t forget the importance of returning users.

Returning customers should be getting plenty of your attention: The likelihood that you’ll be able to sell again to an existing customer is 60 to 70 percent, while selling to a new customer is only five to 20 percent.

So, knowing this, how can your travel business make sure that you build a solid connection with your existing customers, to keep them coming back? Simon Harding from Theatre Breaks recommends reaching out personally.

“We contact those who have just booked, to make sure the booking process is okay, and we contact those who have just come back to make sure they had a good time,” he explains.

“It is really personal. We try to keep our own customers so that we establish a relationship with them,” says Simon. “Okay, it is a bit of extra work, but life in a travel agency has its ups and downs and we are finding it saves time because, by keeping up the communication, we know what the client wants to do next, earlier. So, no last minute rushes, and more chance of finding a deal.”

For Simon and Theater Breaks, reaching out to customers personally also has had the added benefit of increasing customer reviews and word of mouth, which has benefitted business. “While we are talking, we do now ask for official reviews,” he says. “We now have the opportunity to find out where customers are most likely to leave a review and help them to do so.”

• 6. Go where your customers are

While social media and other online marketing is certainly effective, there is something to be said for getting down in the trenches and actually going where your customers spend time.

David Feldsott, founder, and CEO of PanTrek, recommends just that. “We went out to find our potential customers, in the real world,” he says.

“Since we are an online travel agency that sells inter-city bus tickets, our target consumers are typically millennials (students, tourists, young professionals, and backpackers),” says David. “So, we went to hostels and hotels and told the staff about our website to make their job fielding questions easier, went to local universities and advertised to the students, posted on travel forums where tourists seek answers to common questions about bus travel, etc.”

PanTrek saw a marked improvement in their business as a result of actually speaking to their potential customers. “People checked out our product, fell in love with it, and our business took off via word-of-mouth,” says David. “We brought in new customers who didn’t know our service even existed and they spread it to other travelers they met along the road.”

This isn’t just one business’s success talking—word-of-mouth marketing is extremely powerful, with an estimated 500,000 conversations generated from every 1,000 customers. Not only that, but 92 percent of customers trust word-of-mouth recommendations over advertising.

• 7. Establish strategic partnerships

A strategic partnership involves your business coupling up with another business for an arrangement that benefits you both.

In the context of the travel business, this could look like an agency partnering with a hostel at their destination, where travelers get a discounted rate on a room.

Partnerships can be incredibly effective when it comes to boosting revenue. Just look at this case study from Kissmetrics, which details how one business’s partner network was responsible for a 1,983 percent increase in revenue!

Sami Belbase has had huge success with the partnerships he has established for Encore Jets. “The strongest way to partner with another company is leading in with the interest for a client,” he explains.

“[For example], when my client has a need to book at a high end property in, let’s say, St. Tropez, I will call a couple real estate firms, speak directly with someone in upper management, and discuss my client’s interest in their property. Immediately, a level of trust, and mutual interest will be stimulated between my agency and the real estate agency. Almost always they will propose a partnership moving forward as they have clients that need my service.”

• Ready to get started?

Maybe you’re still in the planning stages, and not quite ready to implement these strategies yet. If that’s the case, you’re in luck—we’ve done a lot of the legwork for you.

First, check out my other article, How to Start a Travel Agency. It’s filled with advice from entrepreneurs who have started successful travel businesses, and it covers the basics you’ll need to get started.

Second, make sure you check out Bplans  free travel and tourism sample business plans, which will give you a framework for how to structure your own business plan, and maybe some inspiration, too.

Bri Morgaine is a seasoned content marketing leader with a decade of experience in copy editing, social media operations, and content strategy— having honed her skills at industry giants like Palo Alto Software and Andreessen Horowitz.

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