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Justin Bieber’s Purpose Tour is Over but the Merch Lives On

purpose tour sweatpants yellow

By Megan Gustashaw

This image may contain Skin Clothing Apparel Human Person Sleeve Glasses Accessories and Accessory

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.

Of all the players to enter the Merch Wars , Justin Bieber has been among the most triumphant. Over the course of 2016, with the help of Fear of God’s Jerry Lorenzo (and a genuinely excellent studio album ) Bieber transformed himself from someone whose hats entertained us , into a major fashion player (and GQ cover star ) whose goods inspired fans and fashion people alike to wait in three-hour shopping lines .

Then in early 2017, when the merch phenomenon seemed to be cooling down, the pop star came back with the “Purpose the Stadium Tour” collection , which had a whole new, highly relevant look; bold colors, BMX graphics, and logos galore. Even if it wasn’t as industry-changing as all those Metallica and Marilyn Manson-inspired T-shirts had been back in ’16, the pieces sold out quickly and established Bieber as more than just a one-hit merch wonder.

Now, in the last leg of 2017, Justin Bieber and H&M have— just today —dropped a new run of Stadium Tour clothing. The 26-piece collection features a mix of T-shirts, hoodies, sweats, and more, all priced between $18 and $60. The only catch? Bieber canceled the last 14 shows in his 170-show tour back in July so the drop doesn’t actually coincide with a stadium tour, or any concerts whatsoever. Optimists and Bieber fans will see this as an opportunity to scoop up soon-to-be-deadstock Purpose Tour merch before the whole thing finally, mercifully wraps. (Once Bieber moves on to church merch , who knows how valuable this stuff could get?) The rest of us will simply recognize that, tour or not, it’s about the be fall and Bieber's checkerboard-print sweats are excellent.

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Coach jacket, $59

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Sweatpants, $35

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Sweatshirt, $30

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Long-Sleeve T-shirt, $25

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Hoodie, $35

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T-shirt, $18

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H&M Will Release Justin Bieber's New 'Purpose' Merch

The merch lives on..

H&M Justin Bieber New Purpose Tour Merch merchandise t-shirts tee hoodies sweatshirts concert

Back in May, Justin Bieber debuted a new line of touring merchandise for his latest major run. While Bieber has decided to take a break from live performances for a moment, the merchandise is still making its way to retailers along with another batch of new tour-themed apparel.

Set to hit shelves at H&M, Justin Bieber’s entire Purpose tour merchandise collection is comprised of a range of graphic tees, long-sleeve shirts, hoodies, sweatpants and outerwear pieces; colors are kept to a clean array of black, red, gray, white and yellow. A minimal offering, this new Purpose collection keeps things simple and wearable for Bieber’s devoted fanbase.

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purpose tour sweatpants yellow

Justin Bieber Launches Purpose Tour Merch at H&M

purpose tour sweatpants yellow

By Alyssa Hardy

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.

At this point, if you're a clothing store and you don't have your own Purpose Tour merch with Justin Bieber, you're clearly missing out. Friday morning, H&M revealed that they'll be joining the long list of retailers who have stocked merchandise collections from Justin Bieber's latest tour. Their collection, however, is the most affordable yet: everything is under $35 (score). In a video on Instagram, the retailer made the announcement with the caption, "Can we keep each other company? 🎶 Tag your most Beliebing friend and extend the #PurposeTour together! Find the #PurposeTourxHM collection online and in selected stores 🙌🏾 #JustinBieber #Belieber #HM"

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For the first leg of his tour earlier this year, other brands like Pac Sun , Barney's and Urban Outfitters released similar merchandise, all with very successful results. Urban Outfitters even made an announcement that the release boosted their overall sales significantly. This H&M collection looks similar to those we've seen at other retailers, complete with tees and hoodies that say "STAFF" and tops that have Justin's face on them. The collection is available online and in select H&M retailers. The best part about this new merch? You'll be super prepared for the extended tour when it starts back up in March .

Related: Justin Bieber Helped Urban Outfitters in the Most Surprising Way

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Exclusive Justin Bieber Purpose Tour Merch Is Now Available at Forever 21—See All the Pieces!

By Noah Silverstein

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All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.

There's something to be said for die-hard Beliebers: We're loyal when the odds are stacked against us; we're always encouraging when our leader falters ; and we will do anything to support his endeavors . And today, we must again answer the call of duty as Justin Bieber launches his latest Purpose tour merch, available exclusively at Forever21.com . The eight-piece collaboration with the high street retailer expounds upon the pop star's existing merch repertoire of black-and-white T-shirts bearing his famous mug and surname, introducing a satin bomber jacket into the mix. Ranging from $18 to $35, the Justin Bieber capsule will also become available for in-store purchase in Forever 21 stores on August 28.

See all the pieces from the collection here:

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Sweatpants, $23

This image may contain Clothing Apparel Sweater Hoodie and Sweatshirt

Hoodie, $25

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Short-sleeve T-shirt, $18

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Cropped hoodie, $25

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Long-sleeve T-shirt, $20

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Bomber jacket, $35

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Long-sleeve T-shirt, $18

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Parent item expand the sub menu, why the post-modern design memphis movement is now entering a new era, roberto cavalli dead at 83, ralph lauren talks his new furniture line & what makes a home, fear of god’s jerry lorenzo designs for justin bieber’s ‘purpose’ tour.

In addition to making bomber jackets and tie-dye denim for the pop star, the designer also gave creative direction to the concert T-shirts bought by his fans.

Los Angeles Correspondent

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Justin Bieber in Fear of God

JUSTIN BIEBER SERVES A PURPOSE: Numerous men’s brands would jump at the chance to have Justin Bieber wear one of their designs. Imagine how blessed Fear of God’s Jerry Lorenzo is to have the mega music star serve as a quasi-focus group for his new designs.

Through his Los Angeles-based label Lorenzo created some 15 styles for Bieber’s new world tour, titled “Purpose,” which kicked off earlier this month. Via his stylist, Karla Welch, the singer already had been a fan of the Nineties-inflected streetwear styles from the three-year-old label.

“I saw him on a few occasions,” recollected Lorenzo, adding that Bieber’s plea to him was: “Man, my tour is coming up. I really want you to do it.”

Once Welch approached him with the official offer, the designer whipped up some sketches. Among the pieces that made it on the road with Bieber are a dozen overcoats in different patterns, six bomber jackets in a variety of colors, kilts and denim jackets embellished with patches on the back. The energetic 22-year-old also jumps around the stage in Fear of God’s new Italian-made sneakers, which Lorenzo described as “a hybrid of a military boot and athletic basketball shoe.” Retailing for $1,200 and higher, the footwear won’t be available to the general public until May.

Plus, Lorenzo used the opportunity to test new looks, including punkish pin-striped pants, plaid trousers and tie-dye denim. “There are new styles that we made for him that I think we will put out in upcoming seasons,” Lorenzo said. “I think it maybe is a focus group.”

As with any concert, the show doesn’t end when the stage lights are extinguished. Lorenzo also left an imprint on the merchandise sold after the show. “I gave creative direction to his Ts and stuff that is sold,” he said. “It just kind of elevates that whole communication.”

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Madison Beer: Purpose Tour Sweats

Madison Beer: Purpose Tour Sweats

photo posted by Madison Beer on instagram

Madison Beer posted a picture on instagram wearing the Justin Bieber x PacSun All Access Crewneck Sweatshirt ($69.99) and Forever 21 x Justin Bieber Purpose Tour Sweatpants in Gray (sold out). You can find unofficial Purpose Tour sweatpants on Amazon ($29.99).

She had on her Cartier LOVE Rings in White Gold ($1,770), Pink Gold ($1,070), and Yellow Gold ($1,650) and Cartier LOVE Bracelets in White Gold ($6,750), Pink Gold ($6,300), and Yellow Gold ($6,300). Get the look for less with screw band rings and bangles ($36.99) from Amazon.

Madison Beer Outfits

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How Plants Survive Arid Environments

Doug Kalish

COVID Note: If you're planning to tour the garden, please wear a mask and respect social distancing guidelines.  Also, during the morning the staff may cordon off certain areas so they can perform maintenance. That means some stops on the tour may not be accessible.  Better to visit after 2pm, when most areas should be open.

Let’s get started. Walk over to the white greenhouse (#1 on the map below).

purpose tour sweatpants yellow

Here are some quick links to get you back to the text sections after you've consulted the map:

Let's take a moment to consider how you might prepare for a hike on hot, cloudless day in the middle of summer.

  • You’d certainly bring along a bottle of water
  • You might wear a hat and loose clothing
  • You’d put on sunscreen
  • You might carry an umbrella
  • You might have a bandanna to cover your nose and mouth

Plants have evolved adaptations that mimic all these human preparations:

  • They have strategies to obtain and store water
  • They have strategies to minimize water loss from their leaves due to evaporation
  • They have evolved sunscreens to protect against UV radiation
  • They can cover their ‘mouths’ to minimize evaporation

Why would a plant need to store water?

  • They live in a place where there isn’t much water all year round, like a desert. The official definition of a desert is a place with less than 10 inches of rain per year.
  • They live in a place where rainfall is seasonal or unreliable – Mediterranean climates like CA where summer rain is unlikely and winter rain varies considerably year to year.

Let’s look at some plants that can store water. Succulents and cacti are the masters of water storage. What is a succulent? In general, they are plants whose leaves, stems, or roots have evolved to store water. However,

  • Some people exclude plants with root water storage
  • Some people exclude cacti
  • Some people exclude bromeliads

The problem is that ‘succulent’ is a characteristic of plants, not a single family. There are about 60 plant families that could be termed succulents, with 1000s of plants. I like the operational definition: “A succulent is whatever a succulent collector collects”.

CAUTION! As we go through this tour, we’re going to encounter various kinds of cacti. For some reason, people like to touch the spines to see if they are sharp. This is a very bad idea. In addition to the big spines you can see, many cacti have small, almost invisible spines called ‘trichomes’. These small spines have barbs on them like a fishhook. Once they are embedded in your skin they are extremely irritating and difficult to remove. My advice is don’t touch any cactus.

Let’s compare the leaves of a succulent (jade plant [Crassula]) with the leaves of a nearby sage plant. You’ll find these two plants near the white greenhouse (the sage is near the rain barrel). Before scrolling down, think about how they are different.

purpose tour sweatpants yellow

  • Jade leaves are thick; sage leaves are thin
  • Jade leaves have a waxy coating
  • Jade leaves are spongy

Do not pick a jade leaf but look at the picture below.

purpose tour sweatpants yellow

What happens to the stored water if you tip the leaf? Does it pour out? No, the water is stored inside the leaf cells and it is mixed with sugars and protein to make it less likely to evaporate. If you could squeeze the leaf you’d find that it acts just like a sponge and droplets of water would drip out.

Now, let’s look at an Aeonium on the other side of the path near the fence. What do you notice about this plant?

purpose tour sweatpants yellow

  • Leaves are thick and water filled.
  • Also waxy leaves arranged in swirls.
  • Leaves may be colored for sun protection

In the same area, you’ll find some Aloes. How would you describe them?

purpose tour sweatpants yellow

  • Thick leaves
  • Waxy surface
  • Low to ground
  • Grows in clumps

Aloes are familiar plants and many of them have spikes at the sides and ends of the leaves. Why do you think that is? If you are a plant that stores water in a dry environment, you are going to be very popular. Lots of succulents and cacti have evolved spines and thorns to protect themselves from predators. Also, frequently the stored water is mixed with poisons or bitter-tasting substances. One of the most popular aloes, Aloe vera, contains a substance which has been found to reduce skin irritation. But people are discouraged from drinking Aloe vera juice because its therapeutic effects aren’t established.

But sometimes you want to be popular. Many succulents produce fluid nectar in their flowers to attract pollinators like insects, bats, and hummingbirds. If you are in the garden when the Aloes are in bloom, take a moment to watch the plants for pollinators. You might see a butterfly or hummingbird.

purpose tour sweatpants yellow

Have you ever seen a prickly pear cactus (Opuntia)?  (You won’t find this cactus at Gamble Garden; this photo is from the Stanford University Arizona Garden. If you are interested in cacti and succulents, the Arizona Garden is a great place, particularly in the Spring when many plants are in bloom.)

purpose tour sweatpants yellow

The prickly pear produces a very tasty fruit with hundreds of seeds inside. It gives up some of its precious water to attract seed dispersers. Remember how we talked about the water in the core, stem or leaves of some plants can be bitter-tasting or poisonous? The plant gets no advantage if an herbivore eats its leaves.  But plants encourage animals to eat their fruit.  While the flesh is delicious, the seeds inside are frequently unpleasant to eat so they aren't chewed. They can survive a trip through the animal's digestive tract and be excreted far from the mother plant.

We’ve seen plants that store their water in stems and leaves. Some plants store water in their roots, but these are mainly found in African deserts.

Once you’ve stored the water, you don’t want to lose it. Here are some ways plants minimize evaporation:

Thick, waxy surfaces (jade plant or the Senecio (suh-knee-see-oh) species below with blue stems) (You’ll find these plants also along the path in front of the greenhouses and in other places at Gamble Garden as well.)

purpose tour sweatpants yellow

Now walk over to the ‘Learning Laboratory’ which is the open expanse near the Pollinator Garden ( #2 on the map ).  We’ve put out an array of cacti and succulents here on the benches. Take a look at a barrel cactus (we have several):

purpose tour sweatpants yellow

Where are the leaves on a cactus? In fact, those spines evolved from leaves on an earlier plant. Leaves present an enormous surface area for evaporation. Not having leaves means much less evaporation. The only photosynthetic part of the barrel cactus is the stem.

Do you see the pleats on the stem of the barrel cactus? When water is abundant, the stem can swell up like an accordion to store additional water. During the dry season, the pleats will shrink down as the cactus uses the water.

In this same area, you find a Mammillaria cactus:

purpose tour sweatpants yellow

Not only does the Mammillaria have large protective spines, but also fuzzy, hair-like coverings which block out the sunlight. In some species covered with dense, fine hairs, more than half the sunlight is blocked out and air movement around the stem is restricted to cut down on evaporation. It’s kind of like wearing a loose, white shirt.

Here’s another Mammillaria on the same bench:

purpose tour sweatpants yellow

Remember the large Aloe we saw by the greenhouse? Many aloes and cacti grow in large clumps, which act like an umbrella to keep the soil below cooler.

Waxy surfaces, no leaves, reflective hairs and clumping are all strategies which help to minimize evaporation and help these plants retain the valuable water they have collected.

I want to talk a little about plant biochemistry. Even if you don’t understand the chemistry involved, I think you’ll find the general concepts interesting.

Desert plants have a huge problem. Recall the basic formula of photosynthesis:

water + carbon dioxide + sunlight --> sugars + oxygen

This equation describes how plants take in water and carbon dioxide and using energy from the sun convert it into food for the plant (sugars) and oxygen as a byproduct. The earliest plants evolved a form of photosynthesis called ‘C3’ which takes place inside structures called ‘chloroplasts’ in a single type of leaf cell:

purpose tour sweatpants yellow

  (This diagram and the one following are from the Kahn Academy: https://www.khanacademy.org/science/biology/photosynthesis-in-plants/pho... ).

While this overall equation looks simple, photosynthesis involves dozens of intermediate steps. It is also divided into two processes: one which can only occur in sunlight, and another which can occur in light or darkness. The left side of the equation above describes the ingredients needed for photosynthesis. Water comes from the roots and we’ve looked at how it is stored. Sunlight is plentiful in the desert.

Carbon dioxide comes from the air and there are little holes (called stomata) in the leaves to let the carbon dioxide in and the oxygen out. But what happens when you breathe through your mouth on a hot day? Your mouth dries out as the moisture is carried away by evaporation. This happens to plants too.

If you cover your mouth, you won’t lose moisture – but you can’t breathe. Some plants, like those in the jade family, have evolved a way to minimize evaporation. They only open their stomata at night when it is cooler. They take in carbon dioxide and store it as an organic acid. Then during the day, they close their stomata, convert the stored acid back to carbon dioxide, and complete the photosynthetic process without losing water to evaporation. So, the two process of photosynthesis are separated in time. (If you are interested, this adaptation is called Crassulacean Acid Metabolism (CAM). It is named for the Crassulaceae, the family of jade plants).

purpose tour sweatpants yellow

Grasses have evolved yet another way to cope with hot, dry climates. You’ll find lots of examples of grasses at Gamble Garden. This one is in the California garden ( #3 on the map ):

purpose tour sweatpants yellow

It turns out that the enzyme which captures the carbon dioxide is short-circuited by oxygen, especially at high temperatures. This makes C3 photosynthesis less efficient when the plant is in a hot environment. 

This isn’t a problem for plants in wet, temperate climates, but it is for plants growing on hot, dry plains, for instance. The grasses solved the problem, not by separating the photosynthetic processes in time as in CAM, but by spatially protecting the oxygen-sensitive process by locating it deeper in the leaf, away from the stomata. So, carbon dioxide is again stored as an organic acid in a process which is located in cells near the leaf surface and stomata (mesophyll cells) and is transported deeper in the leaf to bundle sheath cells which are not near the stomata. The acid is converted into carbon dioxide and the rest of the photosynthetic process can occur in an environment which has lower levels of oxygen. If you’d like to follow up on this process, it is called C4 photosynthesis.

Here's a nice diagram that shows the differences in leaf anatomy between C3 and C4 plants:

purpose tour sweatpants yellow

(From  https://www.jobilize.com/online/course/photosynthetic-pathways-photosynthesis-global-climate-by-openstax?page=1)

Do you see how in a C4 plant the bundle sheath cells (where the oxygen-sensitive cycle of photosynthesis occurs) are surrounded by mesophyll cells and spatially separated from the stoma, which are open to the outside air? Because the oxygen concentration in C4 bundle sheath cells is lower, it doesn't short-circuit the photosynthetic process and photosynthesis as a whole is much more efficient at high temperatures. 

Did you remember to put on your sunscreen before going out? Plants are out in the sun all the time and can suffer from UV damage just like us. Lots of succulents and cacti have waxy, resinous surfaces, or colored surfaces to protect them. We’ve also seen how many cacti cover themselves with ‘hair’ to cut down on the sunlight. Interestingly, plants also produce sunscreen: ‘sinapate esters’ which are UV-B blockers which protect them from damage.

There’s another strategy that plants can use to beat the heat, especially when there are seasonal rains. Think about native California grasses and poppies and many other plants. (You can find poppies during the Spring in the Learning Laboratory and other places at Gamble Garden.)

purpose tour sweatpants yellow

What happens to poppies and grasses in the summer after they bloom and set seeds? The seeds or plants go dormant in the hottest part of the summer, until the Fall rains come. The water washes away a growth inhibitor in the seeds and the plants grow quickly during and after the wet season. The plant blooms, flowers and set seed quickly – when our hills turn that glorious green.

purpose tour sweatpants yellow

Then in the late Spring, the rains stop, and the plants die back and we see our golden hills. The ability to package up seeds that can remain viable through a drought – and in some cases through many years of drought – is an adaptation that made colonization of the driest, hottest places on earth possible.

We’ve seen how plants have adapted to arid environments by using the same strategies that we do:

  • Storing (and sometimes sharing) water
  • Having a covering like an umbrella or hat
  • Putting on sunscreen
  • Closing their ‘mouths’ during hot weather

Test what you’ve learned: Quiz time

For each of the plants below, describe which of the adaptations we’ve discussed the plant is using to thrive in an arid environment. Stroll over to the Western Chile part of our Mediterranean Garden ( #4 on the map ) and look at this Puya:

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Puya sp.: Thick, leathery leaves; water storage in leaves; clumping for root shade; spines for protection;

Now, look for this Aloe near the gazebo ( #5 on the map ):

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Thick, leathery leaves filled with water; spines for protection; flowers attractive to pollinators.

Lastly, return to the greenhouse area and look for this Agave Americana ( #6 on the map ):

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Thick, water-filled, leathery leaves; water storage in leaves and in core; spines for protection. This is the species that tequila is made from. It grows very large and the leaves are cut off, leaving a huge core which is ground up, smoked and fermented.

When I give this tour in person, I’m frequently asked about how to grow plants that like arid environments. Succulents and cacti, because they are hardy, make excellent house or outdoor plants, especially in our northern CA climate. The biggest mistake that people make is overwatering them. In our area, watering once a week during the summer and maybe once every two weeks in the winter is plenty. The soil should dry out completely in between waterings. Please check out the Gamble Garden plant sale tables for a variety of succulents and cacti you can purchase. Special cactus planting mix which drains quickly can be obtained from a local nursery. Like all plants, cacti and succulents should be planted in pots that have a hole in the bottom for drainage.  Never let the roots stay soaked.

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That’s the end of our tour. I hope you enjoyed it. Did you know that Gamble Garden is a 501c(3) non- profit organization? We receive no city, state or federal money and we charge no admission fee. All of our income derives from memberships, donations and special events. Please consider becoming a member and/or donating so that Gamble Garden can continue to be a place of respite, beauty and education for our community. You can find details at https://www.gamblegarden.org/

If you have comments or questions about this tour, please email me using the Contacts tab on the menu at the top of this page.

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