samoa tourism authority phone number

Talofa and welcome to Samoa! We're here to help you explore Samoa, so feel free to get in touch, join our social networks and come in to say hi.

The Samoa Tourism Visitor Information Fale, on Beach Road in the heart of Apia, is your one-stop-shop for free travel advice and bookings for tours, activities, and accommodation in Samoa.

Visitor Information Fale

Matafele, Apia, Samoa 

Tel: +685 63521; +685 63524

E-mail: [email protected]

A visitor information desk is also open at Samoa's international airport

Faleolo International Airport 

Tel: +685 42099

Samoa Tourism Authority Fale - Head Office

Main Beach Road,

Apia, Samoa

Mail To: PO Box 2272

T: +685 63500

E: [email protected]

New Zealand

Level 1, Samoa House

283 Karangahape Road, Auckland,

1010, New Zealand

New Zealand - Postal Address

PO Box 68147, Newton, Auckland

T: +64 9 379 6138

F: +64 9 379 8154

E: [email protected]

Suite 1, Ground Floor

45–47 Scott Street

Liverpool, NSW 2170

T: +61 02 9602 1967

F: +61 02 9602 1346

E: [email protected]

United Kingdom/Europe

Unit A, Ascensis Tower, 1AY

Juniper Dr, London SW18, United Kingdom

T: +44 208 877 4512

F: +44 208 874 4219

E: [email protected]

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Samoa Tourism Authority

Board of directors.

• Tauili’ili Alise Faulalo Stunnenberg (Chairperson)
• Tuiataga Nathan Bucknall
• Tupai Saleimoa Rapi Vaai
• Taveuveu Fiti Filisoa Fiti

Date of Establishment: 1984 Chief Executive Officer: Pativaine Reita Petaia-Tavita

Vision and Mission

Vision: “By 2019 Samoa will have a growing tourism sector which engages our visitors and people and is recognized as the leading Pacific destination for the sustainable tourism”

Mission: “To promote quality Sustainable Tourism that is beneficial to Samoa and satisfactory to tourists seeking a premier Samoa Experience”

Goals and Objectives

• Ensure advancement of Authority’s strategies in accordance with the STSP 2014-2019
• Grow demand and yield for the destination and its tourism products
• Coordinate effective declinational marketing, product and service planning as well as industry planning with the provision of timely relevant research and statistical information.
• Provide education and training which supports industry and community needs.
• Support product improvements and new product development to meet market expectations.
• Provide an enabling environment to support growth and investment in tourism related business.
• Increase destination competitiveness through increased accessibility infrastructure use and maintenance.
• Manage the financial and human resources of the Authority in line with the Tourism Development Act 2012 and the Public Bodies (Performance and Accountability) Act 2001.

Financial Highlights

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Beautiful is Back: Samoa borders to open August 1st

The Samoan Government has announced an official date for Samoa to reopen its borders to international travellers. In an announcement overnight, Prime Minister Fiame Naomi Mata'afa has confirmed Samoa will welcome international travellers into the country from 1st August 2022.

In preparation for the reopening, a series of developments and new processes have been put in place to ensure Samoa is travel ready, and that the health and safety of locals and international travellers is of utmost priority. Samoa’s robust preparations include its own digital contact tracing app, training and upskilling for local employees, upgraded travel instructions and bolstered testing capabilities.

Vaccination rates have remained pivotal in the decision to reopen, with the most recent data showing almost 93% of Samoa’s population, aged 18 years and over, has been fully vaccinated.

Samoa Tourism Authority’s acting CEO, Pativaine Petaia-Tevita, said the tourism and hospitality industry is excited to get Samoa back on the radar as a must-visit destination, particularly as worldwide travel restrictions continue to ease and traveller confidence grows.

“As international travel begins to take shape again, Samoa has been striving to ensure critical components of our travel-ready toolkit are in place. All of these efforts ensure we are in a top position to safely open borders to travellers,” she said.

“We look forward to welcoming visitors with open arms later this year, and we encourage travellers to experience Samoa’s untouched beauty, unique cultural experiences, rich heritage and friendly locals for themselves.”

For more information on Samoa’s travel guidelines, as well as inspiration on things to do while visiting Samoa, please visit the Samoa Tourism Authority website for more information.

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As Samoa prepares to re-open its international borders to the world, Prime Minister Hon Fiame Naomi Mataafa has announced  a new Chief Executive Officer for the country’s Tourism Authority.

Pativaine Petaia-Tevita is the Samoa Tourism Authority’s (STA) long serving Manager of Finance and Corporate Services. She will lead the STA over the next three years.

In a press conference with local media, Prime Minister Fiame said Cabinet had approved the reccomendation put forward by the interview panel.

Petaia-Tevita was selected from a list of seven applicants who had been shortlisted and interviewed as part of the vigorous recruitment and selection process.

Pativaine Petaia-Tevita holds a Master in Business Administration complemented by a Bachelor of Business and a second Bachelor in Accounting.

Ms Petaia-Tevita has worked for STA for the past 17 years and shall bring valuable experience to the role.

She first held the position of Senior Officer before taking on the head of Corporate Services as an Assistant CEO with the Authority.

PEPA O FA’AMATALAGA: Tofia Petaia – Tevita ma Ofisa Sili Fou o Pulega o Tagata Tafafao Maimoa Mai (S.T.A.)

(OFISA SO’OUPU) – Ua tofia Pativaine Petaia- Tevita i le Tofiga Pule Sili o le Pulega o Tagata Tafafao Maimoa Mai. O Pativaine o loo tautua nei i le Pulega o Tagata Tafafao Maimoa Mai mo le tele o tausaga.

O lenei tofiga sa fautuaina mai e i latou sa fa’atinoina fa’atalanoaga ma ua fausia e le Kapeneta le latou fautuaga.

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Record $517K raised to empower future leaders in travel industry management

• April 11, 2024

The University of Hawaiʻi at Mānoa Shidler College of Business ’ School of Travel Industry Management ( TIM school) held its 22nd annual Celebrate a Legacy in Tourism gala on April 10, at the Sheraton Waikīkī. Also marking the college’s 75th anniversary, this year’s fundraiser raised a record-breaking $517,000 thanks to the generous support of the hospitality and Hawaiʻi business community.

“We’re proud to recognize Mufi Hannemann, Holden Lim and Kyo-ya as trailblazers in their industry, who continue to inspire current and future graduates,” said Shidler College Dean and First Hawaiian Bank Chair of Leadership Management Vance Roley. “Further, it’s incredible that over half a million dollars has been raised to support student scholarships. We applaud the efforts of our volunteer table sales committee and the 2024 honorees to greatly amplify our impact.”

2024 honorees

Celebrate a Legacy in Tourism honors individuals who have made significant and long-term contributions to Hawaiʻi ’s tourism industry. This year, the Legacy in Tourism Award was presented to Muliufi “Mufi” Hannemann; Holden Lim, BBA ’89 was inducted into the TIM Alumni Hall of Honor; and Kyo-ya Hotels & Resorts, LP received the Distinguished Service Award.

Hannemann was honored with the Legacy in Tourism Award for his vast contributions to the tourism industry and dedication to fostering the development of students. As president and CEO of the Hawaiʻi Lodging & Tourism Association, chair of the Hawaiʻi Tourism Authority board, and board member of the U.S. Travel and Tourism Advisory Board, Hannemann has played a pivotal role in shaping the state’s tourism landscape. His founding of the Pacific Century Fellows and service to the TIM school as an advisory council member further showcases his commitment to nurturing future leaders.

Lim, president of Hospitality Link International, Inc. , was presented with the TIM Alumni Hall of Honor award, recognizing his professional achievements and continued support of the TIM school. Lim’s career in the hospitality industry began in 1989 at the Westin St. Francis in San Francisco and over the years, he contributed significantly to firms like HVS International and Sonnenblick-Goldman Company, orchestrating over $4.5 billion in real estate transactions. Lim remains engaged with the TIM school, currently serving on the TIM Alumni Association as secretary.

Kyo-ya Hotels & Resorts, LP , was recognized with the Distinguished Service Award for their contributions to Hawaiʻi ’s tourism industry and the community, providing many hours of service and volunteer hours to various local causes. Kyo-ya expanded its footprint across Hawaiʻi and California, including iconic properties like The Royal Hawaiian and Sheraton Maui. Additionally, Kyo-ya serves as a pipeline for hospitality careers, hiring numerous graduates from UH and mentoring high school and college students, ensuring the continuity of generations in the islands.

This year’s presenting sponsor was Marriott International; contributing sponsors were Bank of Hawaii; Central Pacific Bank; First Hawaiian Bank; Hawaiʻi Lodging & Tourism Association, Iron Workers Stabilization Fund & Iron Workers Local 625; KV & Associates and Stanford Carr Development; Kyo-ya Hotel & Resorts, LP ; “Sheraton Old Timers” group; and The Westin Maui and Trinity Investments. Hawaii Business magazine once again served as the 2024 media partner.

To support the TIM school or Shidler college, contact Jennifer Lieu, director of development at [email protected] . For a full list of past honorees click here .

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