brewery tours milwaukee lakefront

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Experience America’s Favorite Brewery Tour

The daily tour.

of facts, lore, jokes, and beer

unless supervised by a parent or legal guardian

Monday–Thursday: $13 Friday–Sunday: $16

FOUR 8oz. POURS

and a souvenir pint glass included in tour price

Book a Private Tour for Your Small Group

Gather your 19+ closest friends, family members, or colleagues for an exclusive tour of the brewery.

The Beer Hall kitchen is open every day to serve you hot, fresh, Milwaukee favorites, before or after your tour with first come, first served seating.

Weekly Specials

Stopping in during the week? Take advantage of our weekly specials!

Make it a Weekend

Find a hotel near the brewery.

Brewhouse Inn & Suites (414) 810-3350

Iron Horse Hotel (414) 374-4766

The Pfister Hotel (414) 273-8222

Ambassador Hotel (414) 345-5000

Hilton Milwaukee City Center (414) 271-7250

DoubleTree by Hilton (414) 273-2950

Check Out Other Nearby Attractions

Summerfest (414) 273-2680

Harley-Davidson Museum (877) 436-8738

Miller Park (414) 902-4000

Milwaukee Food Tours (414) 255-0534

Milwaukee Irish Fest (414) 476-3378

Untapped Tours (414) 698-8058

Have a Beer On Us: The After-Tour

After the tours, we offer our tourists a “Beer On Us.”

You can take our dated coupons to any of the fine establishments listed on the coupon for a free Lakefront Brewery beer. The coupon is valid for 3 days from your tour date.

Daily Coupon

Participating Members

Caffrey’s Pub 717 N. 16th St. 414.933.9047

Malone’s On Brady 1329 E. Brady 414.763.3209

Regano’s   Roman Coin (Closed Mondays) 1004 E. Brady 414.278.9334

Who’s On Third 1007 N. Old World 3rd St. 414.897.8373

The Garage 1709 N. Arlington 414.220.8090

Milwaukee Brat House 1013 N. Old World 3rd St. 414.763.2830

Scaffidi’s Hideout 1837 N. Humboldt 414.574.0015

Wicked Hop 345 N. Broadway 414.223.0345

Hosed  On Brady 1689 N. Franklin 414.223.3919

Motor   @ Harley Davidson 401 W. Canal ( 414.287.2778)

Wolski’s (Opens at 2PM) 1836 N. Pulaski 414.223.0345

Landmark Lanes 2220 N. Farwell 414.278.8770

Nomad World Pub 1401 E. Brady 414224.8111

The Tracks (Opens at 4PM) 1020 E. Locust 414.562.2020

Jack’s American Pub 1323 E. Brady 414.763.2830

O’Lydias 338 S. 1st St. 414.271.7546

Up-Down Milwaukee 615 E. Brady 414.585.0880

Drink Wisconsinbly (Closed Mondays & Tuesdays) 320 W. Highland 414.409.1740

Third St. Tavern 1110 N. Old World 3rd St. 414.574.0015

Nitty-Gritty Tour Details

You can buy tickets here on our eTix page. Click HERE .

Currently, all tour tickets should be purchased online ahead of time. Purchase through the link above. Any space on tours that didn’t sell online can be sold as walk-up tickets. Weekend tours almost always sell out ahead of time, plan ahead and purchase larger group tickets in one transaction.

All ticket sales are final and cannot be refunded.

That’d be a resounding “yes!” All patrons on the premise must be 21 with a  valid ID  or under the supervision of a parent or legal guardian. Aunts, uncles, brothers, and sisters are  not legal guardians. The tour is geared toward adults, but kids and families are welcome at their own discretion. Kids 12 and under do not require a ticket but must but must remain next to their family for the entirety of the tour.

For non-beer drinkers, we offer our Golden Maple Root Beer as well as Coke products. Wine is available for guests over 21 as well.

Each tour will be limited to 35 people. If looking to get a table in our Beer Hall following the tour, we offer open seating that is first come, first served. Once you have a table, food can be ordered at our food counter and drinks are available at our main bar. Our patio is also first come, first served seating when available. Our patio offers bar service and our CurdWagon food truck on the weekends.

Not only do you get 50 minutes with one of our practiced entertaining tour guides, you will also receive 32oz. of award-winning beer and a free beer coupon at one of many fine establishments in the greater Milwaukee area (good for 3 days from your tour day). Beer will be available before the tour as well as part-way through the tour. Don’t forget to grab your souvenir pint glass before you head out!

We currently offer tours 7 days a week with tour times fluctuating based on the season.

In general, you will be able to purchase brewery tours for the following days/times:

Monday – Thursday: 5PM, 6:30PM Friday: 12PM, 1PM, 2PM, 3PM Environmental, 5PM, 5:30PM, 6:30PM, 7PM Saturday: 12PM, 12:30PM, 1PM, 1:30PM, 2PM, 2:30PM, 3PM, 4PM, 4:30PM, 5PM, 5:30PM, 6PM Sunday: 12PM, 1PM, 2PM, 3PM (tour frequency increases and decreases based on the time of year)

We have tours available for 2-month chunks at a time. For example, if we have April and May available to purchase, on May 1st at 9AM, June will become available. On June 1st at 9AM, July will become available and so on.

Still having issues clicking the desired date? Check to see if we’re closed for a holiday or private event by visiting the bottom of our homepage or give us a call at 414-372-8800.

Every Friday at 3PM we host our environmental tour. This tour is very similar to our normal brewery tour but focuses on some of the green aspects of the brewery. Sustainability has always been an important part of our operation here.

Can’t make the tour? Here’s link to our sustainability page: https://lakefrontbrewery.com/about-lakefront/sustainability-efforts

All seating is first come, first served in our Beer Hall with food available through our food counter and additional drinks available at the bar.

1. Go out to our patio, weather permitting. (our patio is all walk-up, first come, first served seating with counter/bar service) 2. Head upstairs to get a table inside our restaurant. 3. Move on to their next Milwaukee stop.

Any questions or additional needs, feel free to call ahead at 414-372-8800.

Parking on Commerce Street (the street we’re on) is free and unrestricted as long as you don’t leave your car here overnight. There is a small parking lot on the northeast side of the building that contains disabled parking spaces if needed. Please be aware of pedestrians while driving and parking in our area.

All ticket sales are final. We do not offer refunds for any tickets purchased. Extra beers will not be given out for unused tickets. Please call ahead with any related issues.

During the week (Mon – Thurs), Lakefront offers private tours of the brewery for a minimum of 20 people (or the cost of 20 tickets) and a maximum of 35. The cost of the tour is $13 per person during the week. On weekends (Fri – Sun), groups are welcome to purchase all 35 available online tickets for a public tour to make it private for you and up to 34 others. The cost of the tour is $16 per person on the weekends. (we cannot give out extra sample tokens for unused tickets)

Private tour timing depends on business needs but we will do our best to accommodate the needs of each private tour group. All attendees must be 21 or accompanied by a parent or legal guardian. Private tours include:

• Four 6oz. beer samples
• Souvenir pint glass
• Coupon for a Lakefront beer at a local bar
• Entertaining guide all to yourself!

Click HERE to request a private tour!

On weekdays we are in production and cannot go through the entire brewery. Tourists can see much of the brewery and its equipment through glass windows, though. The weekday ticket price, usually $12, can fluctuate based on the holidays.

Weekend tours go through the entire brewery because we are usually not in production. Weekend tours are always busy and almost always sell out. The weekend ticket price is $15.

Our technical tour takes place on Sundays at 11 a.m. and consists of a detailed 90-minute tour through the brewery with a brewing expert, plus a 90-minute beer and food pairing session provided by one of our skilled chefs. These tours are limited to 15 people to give you the most intimate experience of our brewery.

*Our technical tour is currently on hold for the foreseeable future.*

¡Estamos muy orgullosos de ofrecerles a nuestros clientes hispanohablantes la posibilidad de hacer un recorrido de nuestra cervecería famosa en español! Favor de ponerse en contacto con John directamente ( [email protected] ) para más información o para organizar de antemano su visita en español.

We are proud to announce that our nationally renowned brewery tour is now available in Spanish! Contact John at [email protected]  for more information and availability. Tours must be booked in advance.

Unfortunately, our gift card system isn’t connected to our online ticketing software. If you’re looking to grab spots in advance, we ask that reservations are made and paid for ahead of time. Upon your arrival, we will refund the total cost of your purchase and swipe your gift card for that amount.

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Because life's too short to stay home …, mad about brew, in the town that worships beer, brewery tours draw legions of fans..

© Beth Gauper

For people who love beer, there's no better place to drink it than in a brewery.

In 1880s, beer-loving Milwaukee had more than 80 of them. Three became national giants, giving Milwaukee the nicknames Beer Town and Suds City, but only one survived.

That's Miller, acquired in 1969 by Philip Morris and now part of Molson Coors. Schlitz closed in 1981, and Pabst in 1997.

Enter the first upstarts.

In 1985, Sprecher became the first brewery to start up in Milwaukee since Prohibition. Against Miller's Lite, it put up beers with so much heft you could have them for lunch: Black Bavarian, Russian imperial stout, Doppelbock.

Lakefront brewed its first beer in 1987, after Russ Klisch bought his brother Jim a home-brewing kit and soon found himself competing to see who could make the best beer.

The brothers brewed fast and furiously-the first fruit beer since Prohibition, the first certified organic beer, the first gluten-free beer, a spicy pumpkin lager. With Sprecher, they put the love back into the beer.

All three breweries offer tours, all different but all popular: You get to drink the beer.

And when you're done with those, visit the new upstarts: the dozens of craft breweries popping up around the city. Many of them offer tours .

Lakefront Brewery

It's safe to say that Lakefront's is the most fun. I got there an hour early, riding my bike from downtown past the old Schlitz brewery and through the rejuvenated Beerline B neighborhood. Already, 15 people were in line for the 1 p.m. tour.

At 12:35 p.m., we showed our IDs and were ushered inside a cavernous hall, where we got a plastic glass, four coupons for beer and a voucher for a free beer that afternoon at one of 13 restaurants.

I could see that some serious drinking lay ahead, so I bought a slice of Meglio's pizza to have with a glass of the Rendezvous Ale, a French country ale that was light but more substantial than New Glarus' popular Spotted Cow, a Wisconsin farmhouse ale.

That went down pretty easily, so I followed it with a glass of Wheat Monkey, which our guide, Joe, said was "flying off the shelves."

Standing in front of three fermentation tanks painted with the images of the Three Stooges, Joe told us the only rule at Lakefront is to have a good time.

"There's always someone who's been here as many times as I have, and the reason is what we have in our hand, it's the beer," he said. "Okay, who's been here 25 times? 35 times? More than 100?"

He told us about the home-brewing kit that started it all and claimed that the city sold the current brewery, an old power plant, to the Klisch brothers in return for "free beer for life."

The brewing process is basically the same everywhere: In the mash tun, grain is steeped in hot water. After the grain is strained out, the resulting wort is boiled and hops are added. It's cooled and sent to fermenting tanks, where yeast is added.

But at Lakefront, Joe explained what the yeast does after it devours the sugars in the wort: "It does what we do when we eat too much. The yeast is going to poop-poop out alcohol and carbon dioxide, which creates carbonation. Then it reproduces with itself and parties."

The used-up grain, he said, is fed to worms, whose waste becomes organic fertilizer. For good measure, he added that the cups from which we were drinking were made from old plastic bags and diapers and also will be composted.

Yum! But no one stopped drinking.

Then Joe showed us the original Bernie Brewer's Chalet from the old County Stadium, which the Klisches bought as a souvenir. He pointed to its famous slide.

"Bernie would only slide down it when the Brewers hit a home run, so of course it's in perfect shape," he cracked.

In the bottling room, Joe made us sing "Making Our Dreams Come True," the theme song from "Laverne and Shirley," the TV sitcom that was based in the fictional Schotz Brewery in Milwaukee and ran from 1975 to 1983: "Schlemiel! Schlimazel! Hasenpfeffer Incorporated!"

"If you don't sing, we'll send you out that exit door, and that way there's no more beers," he warned.

But I made it onto the sunny riverside patio where tour guests can spend as much time as they want, using up their coupons and watching the Brew City Queen II tour boat chug up and down the river between Lakefront and two brewpubs, the Milwaukee Ale House and Rock Bottom Brewery.

I only had room for one more beer, so I tried the Riverwest Stein amber lager, which Joe said was the brewery's most popular.

"People think it's too dark, but then they taste it," he said. I could see why the brewery is so popular. Its beers are deceptively mild, pleasing to most palates yet packed with flavor.

© Milwaukee Parks

Sprecher Brewery

At Sprecher, the beers are as chewy as a slice of multigrain bread. Started in 1985 by Randal Sprecher, a former Pabst supervisor, it takes the Belgian view that beer is the bread of life.

And sure enough, on the tour, we got up close and personal with the ingredients, smelling hops pellets and tasting barley-malt grains -- yum, just like a bowl of Grape-Nuts.

Brewmasters can tinker with the beer at many points. Corn, rice or wheat can be used as grains along with various barley malts, which, when roasted, give beer color and flavor-of coffee, caramel or chocolate, for example.

The type of hops used gives it aroma, and its bitterness balances the sweetness of the malt. Like Lakefront, one of Sprecher's bestsellers is a Viennese-style lager, the Special Amber.

Its flavors span the globe-in addition to its German-style Black Bavarian and Hefe Weiss, it also produces the Belgian Abbey Triple, Irish Stout and Austrian-style Radlers.

Ironically, for the first Milwaukee brewery to open since Prohibition, Sprecher is just as well known for its delectable sodas, which are ubiquitous in gourmet delis.

On this brewery tour, you're likely to drink just as much of its root beer and cream soda, and it makes seven other soft drinks, including Orange Dream, Grape and Cherry Cola.

MolsonCoors

And then there's the MolsonCoors brewery tour. It's just as popular as the other two, because more people still drink Miller Lite than craft beers.

When I went, it was only 11 a.m. on a chilly Saturday, and already 94 people were gunning for a taste of High Life.

"Now, you all signed the Enthusiasm Clause before going on the tour," shouted a peppy young guide named Ryan. "So I'll be assessing your enthusiasm to see if you get the free samples."

We had gathered in Miller Valley, along the Menomonee River, to hear the story of Frederick Miller, a royal brewmaster in Germany who had New World-size ambitions.

One day, he packed up his yeast and decamped to America, where, in 1855, he bought a small brewery in Milwaukee. Miller not only knew how to make beer, he knew how to make people want to drink beer.

Over the years, he and his sons gave social cachet to a workingman's beverage. They opened a beer garden and used catchy slogans — for High Life, it was "the Champagne of Bottle Beers," winner of a 1903 contest — and symbols, such as the Girl in the Moon, a coy damsel perched on a crescent.

Thus Miller beers became part of the fabric of Milwaukee, and the city's beautiful new ball park bears its name.

The nice family success story grinds to a halt in 1969, when Miller was acquired by tobacco giant Philip Morris. In 2002, South African Brewing bought it, and in 2008, it merged with Coors. In 2016, the Belgian multinational InBev acquired SABMiller, which then sold its stake in MillerCoors to Molson Coors.

Today, it's a little hard to work up much enthusiasm for a global conglomerate that's best known for making Miller Lite and 30 other brands of American-style pilsener.

The tour include a flashy video, but it's as insubstantial as the beer. We looked through a glassed-in balcony at a room full of machinery and got a dizzying 30-second explanation of brewing as we looked at a row of kettles.

However, the Caves Museum and wood-paneled Miller Inn pub, where we drank our samples, were quite atmospheric.

They should be, considering the brewery's age and history. Even if a tour guide's explanation of the brewing process makes your eyes glaze over, the story behind the beer always is interesting.

For more on breweries in southern Wisconsin, see Road trip: Breweries of southern Wisconsin .

For a list of beer festivals, see Best brew fests .

Trip Tips: Milwaukee brewery tours

Be sure to bring photo identification; otherwise, you might end up drinking root beer.

Events: Milwaukee Beer Week , with sampling and other events across town.

Riverwalk Boat Tours : On Saturdays, the Brew City Queen II or Milwaukee Maiden pontoon boats offer a 3 Pub cruise.

Lakefront Brewery : On the Milwaukee River just north of downtown, Lakefront Brewery's daily tour is very popular. Tour hours vary. All Saturday tickets are sold online; for other days, 15 tickets are first-come, first-served.

Cost is $8-$11, including a pint glass, four 6-ounce pours and a free beer at local restaurants, good only until 6 p.m. that day.

Sprecher Brewing Co. : In the suburb of Glendale, Sprecher brews artisan beers and sodas. Tour hours vary, but generally there are at least two tours on weekday afternoons and more from Friday through Sunday; check the schedule.

Cost is $8, $5 for people under 21, and includes a tasting glass and four samples. Reserve online or call 414-964-2739.

Milwaukee Brewing Co. : Now with two breweries, one in the Walker's Point neighborhood and one in part of the old Pabst Brewery complex, it supplies the beer for the Milwaukee Ale House in the Third Ward.

Both breweries offer tours, Saturdays at the original 2nd Street Brewery in Walker's Point and Fridays through Sundays at the 9th Street Brewery near Fiserv Forum. Cost of $12 includes a pint glass, samples and a token for a beer at a later time.

Miller Brewery (MolsonCoors): One-hour tours are given daily in summer and Monday through Saturday the rest of the year. It's no longer free; cost is $10, $5 for Wisconsin residents with state-issued ID.

Walk in or reserve in advance, 414-931-2337 or 800-944-5483. Saturday is busiest, though visitors won't see production that day. The plant is along the Menomonee River, west of downtown and just south of Washington Park.

Best Place at the Historic Pabst Brewery : This event center offers Beer History Tours that include a 16-ounce Pabst or Schlitz, $10.

For more about sightseeing, festivals and lodgings, see Milwaukee stories .

Where to drink beer

Great bars and brewpubs are legion. But one of the most popular places to drink in the summer is Estabrook Beer Garden in Estabrook Park, on the Milwaukee River and Oak Leaf Trail north of downtown.

Modeled on beer gardens in modern-day Munich, it features German beer served in half- and full-liter glass mugs, shared tables, polka music and fresh-baked German pretzels and wurst.

People also can bring their own food, and dogs are allowed. In the park, there's a dog park, disc golf and a riverfront boardwalk.

There are also beer gardens in Humboldt, Hoyt and South Shore parks. Others parks are served by a traveling beer truck from Sprecher Brewing. There's live music at each of the stops from Wednesday through Saturday.

In Glendale, the Bavarian Bier Haus has a large beer garden. On the four weekends after Labor Day, it hosts the annual Oktoberfest in adjoining Old Heidelberg Park.

Where to stay

The 90-suite Brewhouse Inn & Suites now occupies parts of the 1877 Pabst Brewery. It's built of Cream City brick and is the centerpiece of the new Brewery neighborhood around the 20-acre complex.

Getting around

It's easiest by bike. Not far from Schlitz Park, the paved, 3.7-mile Beerline Trail heads north on the west side of the Milwaukee River, passing Lakefront Brewery. The trail is lined with murals and public art.

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Best Milwaukee Brewery Tours – Local Favorites for Visitors

This post may include affiliate links. As an Amazon Associate, I (The Winding Road Tripper) earn from qualifying purchases.  Read more . 

Featured Image Courtesy of Lakefront Brewing .

Welcome to Milwaukee, also known as “Brew City,” – where the beer flows like the Milwaukee River (only drinkable 🙂)

With Milwaukee’s rich brewing history that includes big names like Miller, Pabst, and Schlitz, it’s no wonder Milwaukee has earned its reputation as a beer lover’s paradise. 

But it’s not just the big names that make Milwaukee special. Over 25 craft breweries call Milwaukee home, each with a unique style and flavor.

And what better way to experience all this deliciousness than with a brewery tour? Whether you’re a beer connoisseur or simply like to enjoy a cold one a brewery tour is one of the best things to do in Milwaukee .

Over the years, we’ve been on quite a few brewery tours. Sometimes just for fun. And sometimes to show visiting friends and family how amazing the city of Milwaukee is. 

Unfortunately, since Covid, the number of brewery tours available has decreased. But don’t worry, the best ones are still around. 

So, here is a list of our favorite brewery tours in Milwaukee for you to explore. We’ll also include a list of available brewery tours, a few beer history tours, and tours where you’ll be guided through the city, stopping at multiple breweries.

Let’s grab a pint or two and dive in!

Related Post: Best Milwaukee Tours: Top Picks for Visitors

List of Brewery Tours in Milwaukee

Best brewery tours in milwaukee, lakefront brewery.

Length: 45 min

# of Tastings: 4 – 8oz pours

If you can take only one brewery tour while in Milwaukee, Lakefront Brewery is what you are looking for. 

Lakefront Brewery has been a Milwaukee staple since 1987. Founded by two beer-loving brothers, Russ and Jim Klisch, Lakefront Brewery has been bringing joy to Milwaukee with their delicious brews and fun atmosphere.

Not only do they have something for everyone (even those avoiding gluten), but their flagship beer, Riverwest Stein , is so popular it’s in almost every bar in Milwaukee. 

But let’s be real. The best part of Lakefront Brewery is the tour. It’s like a 45-minute party, complete with fun facts, jokes, and of course, beer. You’ll get to sample four- 8oz pours of their finest brews and even take home a souvenir pint glass.

And if you ask most beer-loving Milwaukeans, they’ll tell you they’ve been on the Lakefront Brewery tour several times. It’s perfect for entertaining visitors. And even without visitors, the tour is simply a good old time shared with beer-loving friends. 

Before or after the tour, don’t forget to hit up their beer hall for some delicious grub. And if you are lucky enough to be there on a Friday, their fish fry is one of the best in town. 

If you aren’t hungry, take some time to bask in the beauty of their outdoor patio along the Milwaukee Riverfront. 

The Lakefront Brewery Tour is a must-do for any Milwaukee resident or visitor. 

Related Post: Best Craft Breweries in Milwaukee: As Rated by a Local Beer-lover

Miller Brewing

Length: 1 hour

# of Tastings: 3 tastings

Touring a small craft brewery is fun, but seeing the enormous scale of a major brewery like Miller Brewing is an experience you won’t want to miss. 

Walking through Miller Valley is like taking a stroll through beer heaven. From the old-school charm of the Miller Inn to the high-tech brewing facilities, you’ll see it all on this guided walking tour.

And of course, it’s not a Milwaukee tour without a beer in hand, so you’ll start with a cold one. Hey, it’s Wisconsin, what did you expect?

But the real highlight of the tour is the underground Miller caves. These things are so cool they’ll give you chills (literally). Plus, you’ll get to see the historic Bavarian-style Miller Inn and the ginormous modern operations of the Brew House, Packaging, and Distribution Centers.

All in all, the Miller Brewery Tour is a must-do for any beer lover visiting Milwaukee. It’ll leave you with a newfound appreciation for Milwaukee’s rich beer history. 

One-day in Milwaukee: Itinerary Suggestions From a Local

Beer History Tours

Best place beer history tour.

Length: 1 – 1.5 hours

# of Tastings: 1 pint

If you’re a history buff who loves a good brew, the Best Place Beer History Tour is the bee’s knees . Trust us, it’s not your typical snooze-fest.

To kick things off, you’ll get a refreshing beer or soda. Then, get ready for a quick video on the history of Best Brewery, which later became the iconic Pabst Brewery.

The tour takes you through some of the remaining buildings that once made up the Pabst Brewery complex, and let me tell you, the folks at Best Place have done an amazing job restoring them. It’s like stepping back in time, but with better beer.

And don’t miss your chance to sit at Captain Pabst’s desk in the main wedding hall. You might just feel like a captain yourself (no judgment here).

But let’s be real, the show’s real stars are the tour guides. They’re witty, funny, and know their stuff when it comes to the story of Pabst beer. You’ll learn all about how it rose to fame, fell from grace, and then made a triumphant comeback to become the beloved brand it is today.

So, come for the beer, stay for the history, and soak up the friendly Gemütlichkeit. This tour is a must-do for anyone looking for an entertaining and educational experience. Prost!

Where to Stay in Milwaukee – A Locally Curated Guide

Pabst Mansion Length: 1 hour

If you’re looking for a true taste of German Milwaukee , look no further than the Pabst Mansion. It’s the real deal, y’all.

This preserved 1890s Gilded Age Mansion is a must-visit for anyone who loves history and beer (which, let’s be honest, is basically everyone in Milwaukee).

Once home to Captain Pabst, his wife, and a whopping 10 children (though only 5 made it to adulthood), this place is steeped in history. And we’re not talking about the boring kind of history you snoozed through in school. We’re talking juicy details that will make you feel like you’re part of the Pabst family.

Now, you can do a self-guided tour, but we highly recommend the guided tour. Why? Because the tour guides are passionate about the history, and they’ll give you all the deets you wouldn’t get on a self-guided tour.

The guided tour takes you through the first through third floors of the mansion and shares everything you could want to know about the Pabst Mansion, the Pabst family, and the incredible architecture and furnishings of the home. Trust us, you won’t want to miss this.

So, come get your history and beer fix all in one place at the Pabst Mansion. It’s the perfect way to immerse yourself in the German Milwaukee experience.

Multiple Brewery Tours

Fun beer tours.

Length of Tour: 2.5 – 3 hours

Alright, beer-loving friends, I’ve got the inside scoop on one of Milwaukee’s best-kept secrets : Fun Beer Tours. These tours are truly a one-of-a-kind experience. 

Fun Beer Tours keeps its prices low by letting you choose your own drinks and snacks. That way, you can customize your experience and try all the beers your heart desires. And for all the non-drinkers out there, you won’t have to pay for someone else’s suds.

And can we talk about the options? Fun Beer Tours has tours that cater to every interest. Whether you’re all about the beer or want to learn some Milwaukee history too, they’ve got you covered.

Choose from the “Beer is Famous Tour” or the “Beer + Everything Else Tour” and prepare to have a blast. You can even ask them to create a specialized tour for a group outing like a bachelor or bachelorette party. 

But the real star of the show is your guide, Paul. He’s not just a beer history buff, he’s a craft brewery co-founder, collector of historic brewery artifacts, and a 30-year history teacher. Let’s just say he knows his stuff.

So, if you’re looking for a fun and unique way to experience Milwaukee’s beer culture, Fun Beer Tours is the way to go. Trust me, you won’t regret it.

Milwaukee Food and City Tours: Craft Brewery and Distillery Tour

Length of Tour: 3.5-4 hours

The Craft Brewery and Distillery Tour is all about discovering new craft brews and spirits before they hit the mainstream. So if you want to hit multiple establishments in the comfort of a bus, this tour is for you.

The tour lasts between 3.5 to 4 hours, with 4-5 stops at some of Milwaukee’s finest breweries and distilleries. It’s the perfect way to explore the local scene and support our city’s up-and-coming stars. While learning a bit along the way.

So, if you’re looking for a fun and authentic way to experience Milwaukee’s craft brewery and distillery scene, Milwaukee Food and City Tours is another way to go.

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Welcome to the Miller Brewery Tour, Where It's always Miller time!

Here in Miller Valley we define hospitality in a whole new way. From your personal tour guide to the ghost of Frederick Miller, you will experience over 160 years of brewing history with a modern-day twist.

International visitors and local guests alike experience something new with every tour. Gift shop keepsakes and an unforgettable exploration of the Milwaukee Brewery awaits you! More importantly, you will end every tour with our famous hospitality and what everyone is waiting for – ice cold beer! Relax and enjoy your brews in our Visitor Center, Bavarian-style Miller Inn or outdoor Beer Garden (seasonally) with friends and family at this historic Milwaukee landmark.

We hope to see you for your Miller Time soon!

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Miller Brewery Tour

4251 W. State St. Milwaukee, WI 53208

414-931-BEER (2337)

Milwaukee Brewery Tours

By: Author Adam

Posted on Last updated: March 16, 2019

Milwaukee is often referred to as Brew City and while that might be a name given to the city when it was the world’s largest beer producer just before the turn of the century. It’s still as relevant today as it was back then. Many of the big beer brands of yesteryear are gone.

They have been replaced with a new generation of brewmasters just as passionate and making Milwaukee a great beer city once again. Here is our guide to the best brewery tours in Milwaukee and a list of every tour in the city.

Top 5 Brewery Tours in Milwaukee

1. milwaukee brewing company.

MKE Brewing has unseated Lakefront as the best brewery tour in Milwaukee with their fun-loving ‘Beer in hand tour’ . It’s hard to top a man with a megaphone comically explaining the brewing process while you sip on 10% abv brews. All of us Milwaukee-ians are excited to see what the new downtown brewery will bring. Hopefully, new great beers – or at least the same great beer and more of it!

For only $12 this is one of our favorite Milwaukee brewery tours. All brewery tours include souvenir pint glass, beer samples, a beer token good for a beer at set local bars & restaurants, and a tour. The beer sampling starts 30 minutes before your scheduled tour and is open for two-hours of sampling. They have 12 beers on tap that rotate so there is always something new to try. Make reservations here otherwise, they do save a set number of tickets for walk-ins. If you leave sober from this tour, it’s your own fault!

• Address:  613 S 2nd St, Milwaukee
• MKE Brewing Tour Schedule: Fridays  4:00, 4:30, 5:00, 5:30, 6:00 & 6:30; Saturdays at 1:00, 1:30, 2:00, 2:30, 3:00, 3:30 & 4:00; Sunday at 2:00, 2:30, 3:00 & 3:30.
• Tour Cost: $12
• Phone: (414) 226-2337

2. Lakefront Brewing

Lakefront is still a tour not to be missed on a trip to Milwaukee.  However, they need to step back up to their glory days of fun over rules – and start over serving everyone on their tours again! Lakefront’s beer can go toe to toe with any beer in the city and their tours invented the way a brewery tour should be . However, in the past couple of years, they have let their foot off the gas and let MKE in to take the reigns as the best brewery tour in Milwaukee. The tour cost $11 and includes a souvenir pint glass and four six-ounce beer samples. Book tickets online here in advance limited amount of walk-in space is available.

• A ddress:   1872 N. Commerce St., Milwaukee
• Lakefront Brewery Tour Schedule: Every day of the week times vary somewhat but typically Monday-Friday 12 pm – 8 pm, Saturday 10 am – 8 pm, Sunday 12 pm – 4 pm
• Tour Cost: $11
• Phone: (414) 372-8800

3. Sprecher Brewing

A Milwaukee Staple Sprecher brewing is a nod to the city’s roots with a warehouse full of German-style lagers to sample while on one of the original Milwaukee brewery tours. sprecher has been around way before craft beer was cool, so much so that they are locally just as well know for their craft of soft drinks rootbeers as they are their actual beers. In addition to their great beer, the kiddos can sample their way into a sugar coma with the wide variety of quality rootbeers and flavored soft drinks at Sprecher. Their regular tour includes a beer tasting souvenir glass and 4 samples of beer. There will be 20 different beers, sodas, and ciders on tap to choose from.

There are several types of brewery tours available: regular Sprecher Brewery tour $5 children $8 adults, Advanced Styles Tasting Tour $30, Reserve Tasting Tour $20, and Drinking Age Only Tour $8.  Book online in advance here .

• Address:   701 W Glendale Ave, Glendale
• Regular Sprecher Brewery Tour Schedule: Weekdays 2 pm 3pm 4 pm, Weekends: 12:00 pm 12:45 pm 1:15 pm 2:00 pm 2:45 pm 3:15 pm 4:00 pm
• Tour Cost: Varies $5-$30
• Phone: (414) 964-7837

4. City Lights Brewing Co

One of the hottest breweries in Milwaukee right now is City Lights and the turning up the heat of some of the city’s most established brewmasters. Make your way to City Lights and you won’t be disappointed with a brewery tour. Their tour doesn’t come with many beer tastings, only one full beer and a souvenir glass for $10. Book tickets online here .

• Address:   2200 W. Mt. Vernon Ave, Milwaukee
• City Lights Brewery Tour Schedule: Friday 5 pm & 7 pm, Saturday 2 pm & 4 pm & 6 pm
• Tour Cost: $10
• Phone: (414) 436-1011

5. MillerCoors Brewing Tour

The last big brewery left in Milwaukee is still brewing strong since 1855. Taking the tour at Miller Brewing is different than the other microbreweries and craft breweries in Milwaukee. Here you’ll get to see a very large scale brewery from the start of the process until the end. Every day Miller Brewing brews, packs, and ships millions of beers.

At the end of the tour, you’ll get a chance to sample three beers brewed at Miller and walk around the interesting beer caves thought to be some of the largest in the world. Brewery tour tickets are available on a first-come, first-served basis only no reservations. More on the MillerCoors Brewery Tour

• Address: 4251 West State Street, Milwaukee
• MillerCoors Brewery Tour Schedule: Tours typically run every 30 minutes between 10:30 a.m. and 3:30 p.m. and 10:30 am – 2:00 p.m. Sunday’s Memorial Day through Labor Day. Closed Sunday’s Labor Day through Memorial Day.
• Tour Cost: $10/$5 WI Residents – Free for DD’s and under 21
• Phone: 414-931-BEER (2337)

Complete list of Brewery tours in Milwaukee

Bavarian bierhaus.

• Address: 700 W Lexington Blvd, Glendale
• Tour Schedule: Fridays every half an hour 4:3o pm – 6:30 pm
• Tour Cost: Free

Black Husky Brewing

• Address: 909 E. Locust St, Milwaukee
• Black Hushy Brewery Tour Schedule: Saturdays 1 pm & 2 pm
• Tour Cost: $10 includes 2 beers and a souvenir glass

City Lights Brewing Co

• Address: 2200 W. Mt. Vernon Ave, Milwaukee
• Tour Cost: $10 includes 1 beer and a souvenir glass

Delafield Brewhaus

• Address: 3832 Hillside Drive, Delafield
• Delafield Brewhaus Brewery Tours: Saturdays 2 pm

The Explorium Brewpub

• Address: Southridge Mall 5300 South 76th Street Unit 1450A, Greendale
• Explorium Brewpub tours: by appointment only typically Saturdays 1 pm & 3 pm
• Tour Cost: $10 includes sample during the tour and a glass

Good City Brewing

• Address: 2108 N Farwell Ave, Milwaukee
• Good City Brewery tour schedule: Saturdays 1 pm & 2 pm
• Tour Cost: $10 one full pour and a souvenir glass

Lakefront Brewery

• Address: 1872 N. Commerce St., Milwaukee
• Tour Cost: $11 includes four six-ounce samples and a pint glass

Milwaukee Brewing company

• Address: 613 S 2nd St, Milwaukee
• MKE Brewing Brewery Tour Schedule: Fridays  4:00, 4:30, 5:00, 5:30, 6:00 & 6:30; Saturdays at 1:00, 1:30, 2:00, 2:30, 3:00, 3:30 & 4:00; Sunday at 2:00, 2:30, 3:00 & 3:30.
• Tour Cost $12 two hours of beer sampling and a souvenir glass

MobCraft Beer

• Address: 505 S 5th St, Milwaukee
• MobCraft Brewery Tour Schedule: Friday 6 pm &  7pm, Saturday 2 pm & 3:15 pm & 4:30 pm
• Tour Cost: $10 includes two beers

Raised Grain Brewing

• Address: 2244 W. Bluemound Rd. Suite E. Waukesha
• Raised Grain Brewery Tour Schedule: Saturday 3 pm & 4 pm
• Tour Cost: $10 samples before & during the tour and a full pour at the end of the tour with a take home pint glass

Sprecher Brewing

• Address: 701 W Glendale Ave, Glendale
• Regular Sprecher Brewery Tour Schedule: Weekdays 2 pm 3 pm 4 pm, Weekends: 12:00 pm 12:45 pm 1:15 pm 2:00 pm 2:45 pm 3:15 pm 4:00 pm

Third Space Brewing

• Address: 1505 W St Paul Ave, Milwaukee
• Third Space Brewery Tour Schedule: Saturday 1 pm & 3 pm
• Tour Cost: $10 includes two beers and the glass

Urban Harvest Brewing Company

• Address: 1024 South 5th Street, Milwaukee
• Urban Harvest Brewery Tour Schedule: second and fourth Saturday of each month at 3 pm
• Tour Cost: $6 five beer samples and a beer coupon for a future visit

Guide to Milwaukee Brewery Tours – Drink Like a Local

By: Author Adam

Posted on Last updated: 24 February, 2024

Around the turn of the century, the city of Milwaukee produced more beer than any other city in the entire world –  Beer pretty much built the city of Milwaukee! While some of the big names have closed their doors, the brewing tradition in Milwaukee is still alive and strong.

Well before the microbrewery trend swept across the country, Milwaukee has always been home to some great breweries. Whether you’re visiting from out of town or just looking for something to do in Milwaukee on a Saturday afternoon, here’s a list of all the best breweries in Milwaukee and the best brewery tours.

Jump to info on Milwaukee Breweries:

• List of all Brewery Tours in Milwaukee – Rated

Top 3 Brewery Tours in Milwaukee

Guided milwaukee brewery tours.

• Boat tours of Milwaukee Breweries
• All Craft Breweries in Milwaukee

Best Milwaukee Brewery Tours: Rated

The best brewery tours combine great beer with a fun and inviting atmosphere, and a few of Milwaukee’s breweries do it better than others. Here are our picks for the best Milwaukee brewery tours.

We have personally been on each and every one of them and have taken friends, family, and even bachelor parties to most of them. Trust us, we’ve done our “research”!

1. Milwaukee Brewing Company

Milwaukee Brewing Company has a long history in the city than most patrons first assume. While the current brewing operations are only a few years old, the brewery technically goes back to the late 1990s with the micro-brews offered at the Milwaukee Ale House.

Thankfully, those beers became popular enough for operations to expand to Walker Point, and now, a second location in the old Pabst brewing neighborhood. Known as MKE Brewing, the company is known for putting together some awesome beers that are available throughout the city at area bars and liquor stores.

The Walkers Point location is conveniently located near numerous top-quality restaurants, some of the best Mexican restaurants , and popular bars, so there is no shortage of things to do either before or after your brewery tour.

The tour at the Walkers Point location of Milwaukee Brewing Company shouldn’t be missed. The real highlight is not necessarily the tour itself—though it certainly is interesting, and you will learn a few things about the brewing process.

Instead, the real highlight is the opportunity to sample numerous MKE beers before and after the tour. Be sure to pace yourself because you will have the opportunity to sample most of the beers currently on tap, in addition to receiving some souvenirs and a token for a beer at one of the nearby bars. For a true Milwaukee beer experience, stop at Milwaukee Brewing Company.

About The Milwaukee Ale House Brewery: A staple along Milwaukee’s Riverfront, Milwaukee Alehouse has been brewing up their tasty brews since

• Address: 613 S. 2nd St.
• Tour Hours: Friday: Every half-hour 4:00pm-7:00pm, Saturday: Every half-hour 1:00pm-4:00pm, Sunday: Every half-hour 2:00pm-3:30pm
• Tour Cost: $12

Related Article: Best Restaurants in Milwaukee

2. Lakefront Brewery

At least for locals, Lakefront Brewery needs no introduction. As one of the first microbreweries on the scene, Lakefront has a downtown location and one of the coolest brewery spaces in the city.

The beer is great, the beer hall to drink it in is worth a visit alone, and the food is perfectly crafted to make you thirsty for another beer or two. Lakefront Brewery has the best cheese curds in Milwaukee ; order some and wash them down with a beer.

Lakefront also boasts one of the most popular Friday fish fries in the city. Lakefront’s beers can now be found all across the country, so why not check out where the whole thing got started by visiting Lakefront Brewery the next time you are in town.

The tours at Lakefront are designed to be one-part informative and one-part entertaining. Along with beer samples and glass, you can also expect to learn at least a little bit about the history of Lakefront Brewery and the brewing process, along with getting some good laughs along the way.

Plan on booking ahead since the tour is one of the most popular in the city. When you book, make sure to leave enough time beforehand for beer samples and some bar snacks to get you prepared for the tour.

About the Brewery tour: A local favorite and probably the best Milwaukee brewery tour, Lakefront Brewery serves up lots of laughs along with the beers. Lakefront tours are fun if it’s your first tour or tenth. While they don’t take the tours too seriously, their beer is another story.

One of Milwaukee’s oldest microbreweries, their beer is some of the best in the city. Along with a good time, you’ll get 4 samples of Lakefront Brewery’s best beer and even some stuff you can’t find in the stores.

For the brewery tour, enter the large doors on N. Commerce Street and purchase your tour ticket, which comes with a souvenir glass and 4 samples. Tours start every hour on the hour except Saturdays, which run every half hour. On weekdays you can still tour the brewery, but it’s best to check the current schedule for times.

History of the Brewery: 

• Lakefront Brewery Tour Address: 1872 N. Commerce St.
• Tour Hours: Times vary, typically every hour or half-hour from Noon-7:00pm or 8:00 pm. Check online for availability.
• Cost: Weekdays: $9, Weekends: $11

3. Miller-Coors

Miller-Coors is one of the largest beer makers in the world, and part of its history and current operations are located right here in Milwaukee. While many cities have a micro-brewery for tourists to visit, few cities have a premier large-scale brewery operation where visitors can see firsthand how beer is produced on a massive scale.

The history of Miller and its relationship to the city is also on full display for visitors to the brewery, and the entire brewery is centrally located, making it an easy trip from downtown. To learn more about one of the biggest breweries in the country, stop over to Miller-Coors for a quick and inexpensive tour.

The tour at Miller-Coors was just recently revamped. Though now it costs a little bit of money, visitors can expect a higher quality tour with a few more perks as well. Visitors can still expect to watch a short documentary about the brewery’s history and to get a behind-the-scenes look at parts of the brewing operation, but now there are a few more perks.

These include souvenirs, tokens for area bars, and the chance to try some experimental beers only available on-site. The best part of the tour is getting to see some of the historic sites, like the caves where beer used to be stored. After the tour, you will certainly gain a better appreciation of some of America’s favorite beer options.

• Miller Brewery Tour Address: 4251 W. State St.
• Hours: Monday-Saturday 10:00 a.m. – 5:00 p.m. CST (every half-hour)
• Tour Cost: $10 (50% off with Wisconsin I.D.)

Related Article: Best Burgers in Milwaukee

If you have a group or plan on sampling a lot of great Milwaukee beer, then you might want to jump on a multi-brewery tour. These tours are a great way to get a taste of many of Milwaukee’s best breweries all in one day – while being safe and responsible.

Our Top Pick: 4 Brewery Tour with 8 – 6oz samples – This tour pays a visit to some of Milwaukee’s classic breweries and some up and coming ones. Safely aboard a small group transport (14 people max), you’ll visit Lakefront Brewery, Gathering Place Brewing, Black Husky Brewing, and Company Brewing during a 3.5-hour tour with two 6oz samples at each!

• Duration: 3.5 hours
• Check Availability

Milwaukee Boat Brewery Tours

One of the best things to do in the Summer in Milwaukee is to take a brewery tour by boat. Float down the river from one brewery to the next, sampling all along the way. Here are our two favorite ways to tour Milwaukee’s Breweries by boat!

Milwaukee River Boat – 3 Pub Cruise – On evenings and weekends you can take a boat tour stopping at several pubs and some breweries along Milwaukee Riverfront. Grab a group of friends or join one of the main public tours.

• Duration: 4 Hours
• Check Tours

Self Powered Pedal Tavern River Beer Cruise – One of the most fun ways to explore Milwaukee is by pedaling your way down the river aboard the pedal tavern, which is powered by you! Burn off the beer calories (or just kick back) by pushing the bike pedals that drive a big paddlewheel, propelling you down the river and to more beer.

It’s a super fun way to see the city and try some great beers along the way. Some tours are BYOB, or they have other options for groups and private tours as well.

• Cost: $30-45 – Public tour

More Craft & Microbreweries in Milwaukee with Brewery Tours

Milwaukee has always been known as the “Brew City” since it has a history of housing large-scale breweries and because of the city’s German heritage. It comes as no surprise then that the city has a thriving micro-brewery scene.

Starting in the 1980s, microbreweries began to pop up in the city, but it wasn’t until more recently that there’s been an explosion of options when it comes to microbreweries and taprooms. Nearly every neighborhood in the city has at least one micro-brewery, making coming up with a list of the best in the city extremely difficult. Read below to learn about some of the best breweries Milwaukee has to offer.

• Good City Brewing

Good City Brewing opened just a few years ago, but it has quickly developed into one of the top breweries in Milwaukee. For starters, the location in the middle of the trendy East Side couldn’t be more convenient, and if that wasn’t enough, the brewery plans on opening a second location downtown right near the new Fiserv Forum.

Besides making really quality beer, Good City Brewing also hosts a truly destination-worthy restaurant, and the space is ideal for getting together with friends. Not many other breweries can boast of having an incredible rooftop bar area for sipping micro beers outside on a warm Milwaukee day.

The tours at Good City Brewing enable you to get a look at the behind-the-scenes operations and to sample some of the brewery’s numerous beers on tap. Like most tours, you get some samples and a souvenir, but more importantly, the tour gives you an excuse to stop by the brewery on a Saturday afternoon and to stay for some more beer paired with excellent food.

Be sure to check out the beers currently on tap list and the restaurant’s updated menu online before planning your next Saturday brewery tour.

• Address: 2108 N. Farwell Ave.
• Tour Times: Saturdays 1:00pm and 2:00pm
• Tour Cost: $10

• MobCraft Beer Brewery and Taproom

MobCraft Beer Brewery and Taproom recently opened a Milwaukee location by setting up shop right on the edge of Walkers Point near the popular Mexican restaurant Conejitos, the well-liked Iron Horse Hotel, and Great Lakes Distillery—in other words, the location offers plenty of convenient things to do. The brewery itself is top-notch and is located in a trendy space.

What makes MobCraft really unique is that they crowdsource beer flavor ideas, pick a winner every month, and after brewing it up, offer it to the public in their tasting room. You can check online to see current and past winners, and if you are feeling creative, you can even suggest an idea yourself.

There are two types of tours to choose from at MobCraft: the regular tour and the technical tour. For fans of brewing who don’t need all the technical details, the regular tour offers a great way to sample a few of the beers, see the behind-the-scenes brewing operations, and meet some of the charismatic brewery employees.

MobCraft offers a selection of sour beers, which require a unique brewing process, so the tour can also provide insight into how sour beers are made. The taproom itself offers a comfortable and fun place to hang out before or after the tour, and given its location, there is no shortage of options for places to eat or drink to keep the night going.

• Address: 505 S. 5th St.
• Tour Times: Fridays and Saturdays times vary, and technical tours every last Friday of the month
• Tour Cost: $13

Sprecher Brewing Company

About Sprecher Brewery in Milwaukee: FounderRandal Sprecher got his taste for craft beer while in Europe and fell in love with German-style beers and couldn’t quench his thirst for what was available at the time beer in Milwaukee, so he started to make his own.

Sprecher Brewing Company prides itself on being one of the first microbreweries in the area. Since its humble beginning, Sprecher has grown to include numerous taprooms and restaurants and a host of beer, cider, and sodas to choose from, which are available in numerous bars and around the region in liquor stores.

Sprecher brews an extensive list of beers and ciders and is somewhat unique in also offering both alcoholic and non-alcoholic sodas. In other words, it’s pretty impossible for someone not to find at least one Sprecher product that pleases their taste buds. For the main brewery, head north of Milwaukee to Glendale, or if this isn’t possible, head down to Walkers Point to check out their new tasting room.

About the Sprecher Brewery Tour:   There are numerous tour options at Sprecher Brewing. From regular tours available throughout the week to private tours and private tastings, there are options available for anyone looking for a quick activity on the weekend to more well-planned social or business events.

Regardless of which type of tour you go with, you can expect to see the brewing operations, learn about the history of Sprecher Brewing, and have the opportunity to sample numerous Sprecher products—there are so many you will almost certainly want to purchase some to take home for later. Options like beer tastings also come with cheese pairings, which can be a really unique experience even for experienced microbrewery tourists.

• Address: 701 W. Glendale Ave.
• Tour Times:  Weekdays at 4:00pm, Weekends at 12:00pm, 12:45pm, 1:15pm, 2:00pm, 2:45pm, 3:15pm, and 4:00pm
• Tour Cost:  Prices vary

Related Article: Best Pizza in Milwaukee

• Third Space Brewing

Third Space Brewing is only a few years old but entered the scene with award-winning beer and an awesome space located minutes from downtown and the Marquette University campus.

Housed in what appears to be a large warehouse, Third Space Brewing features a cozy and spacious interior with board games scatted around, as well as a large beer garden area behind the brewery where you can usually expect at least one food truck to set up shop.

In other words, you are sure to find a comfy spot for a drink regardless of the weather when you visit the brewery. Though they have a vast list of rotating tap beers, be sure to try at least one of their award-winning beers, like the Unite the Clans Scotch Ale.

Though it may be tempting to forego the tour given how nice Third Space’s tasting room is, you may still want to consider it on a Saturday afternoon. Not only will you get a souvenir glass and samples, but you also get an enjoyable and informative tour. The tour groups are usually pretty small, making it easy to ask questions and learn about the brewery operations and how Third Space Brewing got its start.

Plan accordingly so you can hang out after and enjoy some of the beers that you just learned about.

• Address:  1505 W. St. Paul Ave.
• Tour Times:  Saturdays at 2:00 pm

Large Scale Milwaukee Breweries

Miller brewing – millercoors.

The last big brewery standing in Milwaukee is MillerCoors, as it is known today. However, the history of this brewery dates back to 1855, when Frank Miller first started brewing beer in what is now the western part of Milwaukee.

Milwaukee was a good choice for a brewery because of the excellent water source, Lake Michigan. The water is naturally good quality and well suited for beer making. The water is what drew most brewers here, and the long German heritage of the city likely played a part too.

Leinenkugel’s Brewery Milwaukee

While you may have seen the big Leinenkugel’s Brewery sign from the freeway in Milwaukee, the actual brewery is in Chippewa Falls is about hours from Milwaukee. However, you can, at times, get a taste of this Wisconsin born beer while at the MillerCoors Brewery Tour. Leinenkugel’s does not have brewery tours in Milwaukee, but it does have a taproom to sample some of its brews.

Related Article: 3 Days in Milwaukee Guide

Complete List of Breweries in Milwaukee

• 1840 Brewing Company
• Amorphic Beer
• Bavarian Bierhaus
• Big Head Brewing Company
• Biloba Brewing Company
• Black Husky Brewing
• Brewery Works Inc
• Broken Bat Brewing Co.
• City Lights Brewing Co.
• Company Brewing
• Dead Bird Brewing
• Eagle Park Brewing
• Enlightened Brewing Company
• Explorioum Brewpub
• Falkandia Brewing
• Gathering Place Brewing Company
• Hacienda Beer Co.
• Indeed Brewing Company
• Jacob Leinenkugel Brewing Company’s Tenth Street Brewery
• Lakefront Brewery
• Miller Brewing Company
• Milwaukee Ale House
• Milwaukee Brewing Company
• New Barons Brewing Coop
• Ope! Brewing Co.
• Perspective Brewing Company
• Pabst Milwaukee Brewery & Taproom
• Raised Grain Brewery
• Sprecher Brewing Co., Inc.
• Urban Harvest Brewing Company
• Water Street Brewery
• Vennture Brew Co.
• Wizard Works Brewing

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Lakefront Brewery Tour

Lakefront Brewery

Origins of lakefront brewery, from a homebrew to an established brewery, expansions and milestones, inside the brewing process, a nod to sports culture, transitioning to modern times, community engagement, legacy of lakefront brewery.

1 hour guided tour Lakefront Brewery, 1872 N Commerce St, Milwaukee, WI 53212

Our evening kicked off at 7 pm, with a tour of Lakefront Brewery, a Milwaukee landmark that is as famous for its beers as it is for its rich history. Leading us through this exploration was Justin, an engaging guide whose knowledge and passion for brewing were as clear as a well-poured pint.

The story of Lakefront Brewery dates back to the early 1980s, with two brothers at the heart of it – Russell J. Klisch and Jim Klisch, the latter who now serves as the CEO. The seeds of this brewing empire were sown in 1981 when Jim bought Russ a homebrewing kit as a birthday gift. Little did they know at the time, this modest gift would evolve into one of Milwaukee’s most beloved breweries.

After years of home brewing and perfecting their craft, the Klisch brothers officially founded Lakefront Brewery on December 2, 1987. The location they selected for their enterprise was an old bakery, a quirky choice that would soon become a core part of the brewery’s identity.

The brewery’s growth over the years has been nothing short of impressive. In 1996, they purchased a second building, an old coal-fired plant, for a mere $10,000. This unexpected bargain would prove instrumental in the expansion of the brewery’s operations and its capacity to produce more of its iconic beers.

Today, Lakefront Brewery produces an impressive 45,000 barrels of beer each year. From traditional lagers to innovative craft brews, the brewery continues to push the boundaries of what’s possible in a pint glass.

As part of the tour, we had a brief look at the equipment that forms the backbone of the brewing process, offering a glimpse into the world of craft brewing. This peek behind the scenes was complemented by a mid-tour beer-pouring demonstration.

A distinctive element of Lakefront Brewery is the authentic Bernie Brewer’s Chalet, which integrates seamlessly into the brewery’s layout and can be prominently seen during the tour. Presently, it acts as a delightful symbol of the brewery’s ties to the local sports scene.

As we transitioned to the packaging area, our curiosity about the brewery’s operations deepened. We were introduced to the art of tapping a keg, and although the machinery lay dormant during our visit, the shift from bottles to cans was unmistakable.

Lakefront Brewery is embracing a new chapter with the installation of a modern canning line. Throughout our journey, we encountered cans featuring whimsical labels, showcasing the brewery’s playful spirit through humorous pokes at rivals and various personalities. This blend of tradition and innovation encapsulates the brewery’s unique charm, weaving the past with the present in a narrative that’s as engaging as it is refreshing.

Our exploration was shared with over 30 enthusiastic visitors, each drawn by the allure of Lakefront Brewery’s storied history and its acclaimed beers. The tour, lasting 45 minutes, offered a deep dive into the heart of this brewing titan, enriching our understanding of both the brewing process and Lakefront Brewery’s rich heritage.

From a simple home brewing kit to a renowned brewery, the journey of Lakefront Brewery is one of resilience, creativity, and a strong passion for brewing. The careful restoration of the bakery and the old coal-fired plant are testament to the Klisch brothers’ commitment to preserving the past while building a future. Their efforts have resulted in a brewery that is not just a production facility, but a living testament to Milwaukee’s brewing heritage.

Keep in mind, this isn’t your conventional factory tour focused on the detailed workings of equipment and the manufacturing process. Rather, it’s a lively, celebratory experience crafted to set the tone for festive beer enjoyment. If you’re searching for an in-depth technical overview, this might not be the tour for you.

Cruise Port:  Milwaukee, Wisconsin

Tour Name:  Lakefront Brewery Tour

Tour Operator:  Lakefront Brewery

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12 Things To Do In Whitefish Bay: Complete Guide To A Historic Milwaukee Village

W hitefish Bay, Milwaukee, with under 15,000 residents, is considered one of the best places to live in Wisconsin . Just five miles north of downtown Milwaukee, Whitefish Bay has some of the finest restaurants, coffee shops, lakeside parks, and schools anyone could ask of a suburb. With its small-town vibe and nearby big-city attractions , Whitefish Bay enjoys the best of both worlds.

Whitefish Bay sits on the western edge of Lake Michigan, which also makes it one of the most exciting places to visit all year round . Its historic heritage can be seen in its architecture, food, and even its name. Enterprising German immigrants who settled in Milwaukee in the 19th century set up fishing operations on the lake and quickly discovered there was an abundance of whitefish to be caught in its waters.

UPDATE: 2023/08/26 17:38 EST BY NOAH STAATS

There Are More Things To Do In Whitefish Bay!

This article has been refreshed with new stops in Whitefish Bay, as well as tips and expanded information for existing places on the list. From breweries to parks to delightfully charming shops and restaurants, Whitefish Bay is the place to be.

Things To Do

For those wanting to visit Whitefish Bay, there are endless things to experience. Use this guide as the ultimate way to plan your next vacation to Wisconsin!

Lakefront Brewery Beer Hall

The Lakefront Brewery Beer Hall is world-famous for its craft beers and brewery tours. With its large beer hall and outdoor space, it’s an essential stop for beer lovers looking for a pint or two and interested in learning more about Milwaukee’s brewing heritage.

• Monday to Thursday, 4 pm ‐ 9 pm
• Friday and Saturday, 11 am - 9 pm
• Sunday 11 am - 5 pm
• Private or group tours
• 45 minutes of facts and fun and a free pint glass thrown in
• Live trivia on Wednesday nights
• Plenty of weekly events
• Store Merchandise
• 1872 North Commerce Street, Milwaukee, WI 53212

Related: What's At The Bottom Of Lake Michigan? As It Turns Out, A Lot Of History

Klode Park is one of the many splendid parks spread along the Lake Michigan shoreline. A small idyllic beach offers swimming in summer (or toe dipping for the less brave). The park itself features tennis courts, picnic areas, a playground, a warming house with restrooms, and even ice skating in winter.

• Open 6 am to 9 pm
• Shore Drive, Whitefish Bay, WI 53217

Veterans Monument And Memorial Garden At Armory Park

Armory Park is home to the Veterans Monument and Memorial Garden. The memorial stands on the original site of the Whitefish Bay Guard Armory. It pays tribute to the sacrifice and dedication of the people who have served in the US military.

• 1225 E Henry Clay StreetWhitefish Bay, WI 53217

Cahill Square Park

For active sports lovers, Cahill Square Park is the place to go for tennis, basketball, soccer, and baseball or simply for kids to run around and play at Cahill Square Playground; Cahill Warming House can be reserved for parties and other activities.

• For bookings, call the Recreation Department at 414-963-3947
• 1001 E Fairmount AveWhitefish Bay, WI 53217

Old School House Park

Head on over to The Old School House Park opposite the Whitefish Bay Public Library to sit down or wander around among beautiful plants and a fountain.

Besides being the site of the very first school built in Whitefish Bay, it also celebrates the Great Pumpkin Festival every fall with an exhibit of hundreds of beautifully (and scarily) carved and lit pumpkins, food, and live music.

• 5420 N. Marlborough Drive

Shopping On Silver Spring Drive

• This is a pedestrian-friendly shopping area with specialty stores and restaurants.

West Silver Spring Drive is a pedestrian-friendly strip of specialty stores and eateries. Check out Navy Knot for elegant clothes, jewelry, and accessories, Yellow Wood for earth-conscious and sustainable outdoor gear, and Winkies for toys, games, sporting equipment, crafts, office supplies, and a lot more!

North Point Lighthouse

Situated in Lake Park halfway between Whitefish Bay and the city of Milwaukee, the North Point Lighthouse is a fascinating and educational insight into the history of Milwaukee's lighthouse keepers and the mariners who braved the Great Lakes.

Visit the museum to learn more about the keepers and their families, see exhibits of boats and photos, or climb the 74-foot (22.5 m) tower for 360-degree views of the lake and city.

• Public Hours – no reservation needed
• Open Saturdays and Sundays year-round from 1:00 to 4:00 pm
• $5 Adults 65+
• $5 Children & College Students (with ID)
• Free Children under 4
• Free to active military
• Must be at least 5 years old and at least 38 inches tall to climb the tower.
• There are 84 steps and a ladder to reach the lantern room at the top of the tower.

Related: 10 Incredible Lighthouses Worth Visiting In Michigan & The Great Lakes

Bradford Beach

From the lighthouse, be sure to take the South Lighthouse Ravine Trail. This forested trail with gorgeous views is a dirt path and steps that lead down to Bradford Beach – considered the best urban beach in Wisconsin!

There’s no better place to cool off in summer than at this pleasant sandy beach, enjoying a little volleyball or catching the volleyball league between May and August. For bird watchers, it’s a hot spot for migratory shorebirds and waterfowl, with 228 bird species known to have passed through.

The Dock , with its lakefront setting, is the best place to chill out with a beer, wine, or cocktail and an extensive menu of appetizers, salads, burgers, sandwiches, paninis, wraps, and tacos.

• Closed in winter

Or Moosa's Custard Stand : for burgers, hotdogs, brats, wings, custard, and shakes.

• Free beach wheelchair checkout. Wide tires to move easily in the sand and into the water.
• For the especially hardy, there is a chance to join in the fun on Jan 1st with the Polar Bear Plunge .
• 2400 N. Lincoln Memorial Drive

Related: Lake Michigan Weekend: These Small Towns Are Chicago Road-Trip Worthy

Painting with a Twist

Another fun way to spend the day in Whitefish Bay is to head over to Painting with a Twist , a chain of art studios offering easy-to-follow painting classes for groups and individuals.

This is a fun idea for families or even couples in the area, as local art instructors will be guiding you through the class and assignment. Although these are nationally available, the location in Whitefish Bay is known to be especially inviting.

• Address: 155 E Silver Spring Dr #201, Whitefish Bay, WI 53217
• Hours: Saturday: 12 pm - 9 pm (other days vary by class schedule)
• Price: From $25 per guest

Milwaukee Art Museum

The next stop near Whitefish Bay is the Milwaukee Art Museum , which boasts a collection of nearly 25,000 works of art. This is a world-renowned art gallery and museum with pieces from across the country and the world.

Not only is the exterior striking, but the Milwaukee Art Museum also hosts many traveling shows inside that change the interior rather dramatically. This is the perfect idea for anyone in the area wanting to view beautiful artwork.

• Address: 700 N Art Museum Dr, Milwaukee, WI 53202
• Hours: Tuesday - Sunday from 10 AM to 5 PM (Open until 8 Thursdays)
• Tickets: $24.20 per person

Gallery 505

The next stop in Whitefish Bay is the ever-loved Gallery 505 . Here lies one of Milwaukee's finest resources for beautiful oil and acrylic paintings from around the world. Like the Milwaukee Art Museum, Gallery 505 also hosts international works, making it a great place for culture.

• Address: 517 E Silver Spring Dr, Whitefish Bay, WI 53217
• Hours: Monday - Saturday from 10 AM to 6 PM

Havenwoods State Forest

Lastly, a nice outdoor adventure around the Whitefish Bay Area is Havenwoods State Forest. Here is where guests can experience a 237-acre property managed by the Wisconsin Department of Natural Resources within the city limits of Milwaukee.

This was created to give those in the city a green, public space to spend time in during the year, and it has become a popular destination among locals.

• Address: 6141 N Hopkins St, Milwaukee, WI 53209
• Hours: Open daily from 6 AM to 8 PM

Best Time To Visit Whitefish Bay

• Best Time To Come: Summer and fall

The best time to visit Whitefish Bay and the neighboring city of Milwaukee is anytime! In summer, the village comes alive with water sports and activities, picnics in the parks, festivals, outdoor eating, and exploring.

In winter, the ice and snow create more fun and games with sledding, skiing, skating, and more. Whitefish Bay is one of the many reasons why Wisconsin is now a top travel destination , any time of year!

Bring a beanie for cold winters in Whitefish Bay

• In the winter months of December, January, and February, temperatures are generally in the early to mid-30s F (-1 to 2 C) but can get as low as 5 F (-20).

Be prepared to shed the layers through spring in Whitefish Bay

• In the spring months of March, April, and May, temperature highs can fluctuate between the early 40s to late 60s F (6 to 19 C).

Related: 10 Best Wineries To Visit Near South Haven, Michigan

Don’t forget the swimsuit for Whitefish Bay in the summer

• In the summer months of June, July, and August, the best temperatures are generally in the 70s and early 80s (24-28 C) but can sometimes reach the 90s F (30s C).

Whitefish Bay in the fall: Pack a sweater!

• In the fall months of September, October, and November, temperature highs can drop from the early 70s (23 C) in September to the mid-40s (8 C) in November.

Best Ways To Get To And Around Whitefish Bay

• Getting to Whitefish Bay and Milwaukee is quick and easy due to its location and well-connected transport system. The Milwaukee Mitchell International Airport is just a 15-minute drive from downtown and a 90-minute drive from Chicago.
• Portland and Seattle are also easily accessible by train from the Milwaukee Intermodal Station at 433 West St. Paul Avenue, Milwaukee, WI 53203. Check out fares and schedules on their website .
• Long-distance bus routes connect Milwaukee to many destinations in the Mid-West and East Coast.
• Milwaukee has made getting around the city easy with an excellent bus and streetcar system. The Hop Streetcar operates from Monday to Friday, 5 am to 12 am, Saturday, 7 am to 12 am, and Sunday, 7 am to 10 pm.
• Buses go between the city and Whitefish Bay at regular intervals and take only 15 minutes.
• Uber, Lyft, and Taxis are available in the city, but the cheapest, most convenient, and fun way is to rent a bike.
• Bublr Bikes is a nonprofit bike-share program that allows visitors the freedom to ride anywhere by picking up and dropping off a bike at one of the 100+ stations around the city.
• For those looking to get their steps in, a 2-hour walk from Veteran’s Park in the city to Whitefish Bay passes through lakeside parks with wonderful views and tree-lined sidewalks.

Related: This Is What Makes Winter In Holland, Michigan, So Magical

Where To Eat In Whitefish Bay

Being one of the most German cities in the US, the food culture in Milwaukee is hugely influenced by the Germans who immigrated to Wisconsin in the 19th and early 20th centuries.

They brought with them their most traditional recipes, cooking techniques, and iconic staples such as bratwursts, sauerkraut, pretzels, and, most importantly, beer.

Several breweries were set up around Milwaukee, and today you can still find food and beer establishments that have been around for more than 100 years.

Breakfast: The City Market Café

The City Market Café offers a wide variety of breakfast choices as well as sandwiches, burgers, soups, salads, and a kid's menu. The café was inspired by the European cafés and bakeries, which is evident in their delicious selection of fresh pastries, artisan bread, crisp baguettes, and locally roasted coffee.

• For breakfasts, brunches and lunches
• Monday to Saturday: 7:00 am to 7:00 pm
• Sunday: CLOSED
• 2205 E. Capitol Drive, Shorewood, WI 53211

Lunch/Dinner: Jack Pandls

The Pandls bought the Whitefish Bay Inn in 1915 when the area mostly consisted of farmland. Today, the restaurant offers fresh whitefish dishes, homemade soups, and other delights such as German pancakes. Between the wonderful display of beer steins and the old-world charm, Jack Pandls is a perfect place to get a taste of the local and historic food culture.

• For lunches and dinners
• Tuesday to Thursday, 11:30 am to 9 pm
• Friday and Saturday, 11:30 am to 10 pm
• Sunday. 10.30 am to 8 pm
• 1319 East Henry Clay Street, Whitefish Bay, WI 53217

Drinks: The Bay

Situated on the edge of Lake Michigan, The Bay is famed for its Friday Fish Fry-Ups, burgers, and mixed drinks. With its relaxed atmosphere and friendly staff, The Bay is a popular place to come for kids and adults alike.

• Bar with a mixology expert on hand for your favorite cocktail
• Gluten-free options
• Large outdoor eating area.
• 342 E Silver Spring Dr, Whitefish Bay, WI 53217-5221

Where To Stay Near Whitefish Bay

When staying in Whitefish Bay, WI, there are many hotels nearby to consider.

Budget: Hampton Inn Glendale Milwaukee, Wi

• 7065 North Port Washington Rd, Glendale, WI 53217
• North of Whitefish Bay
• Indoor pool
• Fitness center
• Business center
• Pets are allowed on request. Charges may apply

Budget: Motel 6-Milwaukee, WI - Glendale

• 5485 North Port Washington Road, Glendale, WI 53217
• Minutes from downtown Milwaukee and the University of Wisconsin.
• Restaurants within walking distance.
• Free Wi-Fi and ATM.
• Business center with meeting/banquet facilities
• Cable or satellite TV
• Pets are allowed on request. Charges may apply.
• Laundry service and facilities

Mid-Tier: Holiday Inn Milwaukee Riverfront

• 4700 North Port Washington Road, Milwaukee, WI 53212-1045
• Near Lincoln Park and the river
• Restaurant with bar/lounge
• Room service
• Free Wi-Fi Free parking

Mid-Tier: La Quinta Inn by Wyndham Milwaukee Airport / Oak Creek

• 7141 South 13th Street, Oak Creek, WI 53154
• Free airport shuttle
• Wi-Fi available in all areas
• Flat-screen TV
• Free Parking

Luxury: Four Points by Sheraton Milwaukee North Shore

• Address: 8900 N Kildeer Ct, Brown Deer, WI 53209
• Outdoor pool
• Coffee machine

Luxury: Residence Inn by Marriott Milwaukee North/Glendale

• Address: 7003 North Port Washington Road, Glendale, WI 53217
• Amenities: Indoor pool
• Tea/coffee maker

Tips For Visiting Whitefish Bay

For those coming to Whitefish Bay, there are some things to keep in mind:

• Be prepared for fluctuating temperatures, especially during spring and fall.
• Be aware of restricted areas for swimming, fishing, and water sports.
• For the best deals on accommodation, book early to avoid the seasonal holiday rush.

How To Spend A Perfect Day In Whitefish Bay

When visiting Milwaukee, Whitefish Bay is a peaceful and picturesque point of departure to some of the best of the city's attractions. While being a haven from the hustle and bustle of a big city, Whitefish Bay affords the visitor easy access to the vibrant cultural scene just a few miles south.

Whether travelers are visiting the less touristy parts of Milwaukee or prefer the quiet solitude of a small village , a perfect day in Whitefish Bay and Milwaukee can be spent many ways; try starting the day with an early morning workout in one of the many foreshore parks followed by a delicious breakfast at one of the local cafés.

Spend the afternoon in the city exploring the Milwaukee Art Museum, Harley-Davidson Museum, or County Zoo. See the world’s largest collection of cacti and desert plants at the Mitchell Park Conservatory , or catch a game at the Miller Baseball Park.

Follow the Oak Leaf Park trail to the lighthouse finishing the day with a summer evening cocktail on the beach. Regardless of the time of year, be sure to soak up the city views along the Riverwalk and experience the German legacy with a visit to one of the many breweries and restaurants.

With so much history, culture, and natural beauty, it's no wonder that National Geographic voted it one of the 25 Breathtaking Places and Experiences for 2023 .

Q: What is Whitefish Bay known for?

Whitefish Bay is primarily known for being a commercial fishing spot, but tourism is its other claim to fame. Lake Michigan is also full of history , so a great spot for history enthusiasts to check out.

Q: Where is Whitefish Bay located?

Whitefish Bay is a bay on the western side of Lake Michigan. The lakeshores are a great escape from city living , but also convenient to all that the adventure the lakes have to offer.

Whitefish Bay, Wisconsin is often confused with Whitefish Bay, Canada; another Whitefish Bay, at the lower tip of Lake Superior, that spans both the US and Ontario, Canada.

Q: Is Whitefish Bay a fun place to visit?

Whitefish Bay is a great place to explore Lake Michigan from, and its small-town charm is welcoming to tourists.

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Milwaukee Day is Sunday! Here are more than 15 ways to celebrate it this year.

Some things are just easy to celebrate. And, Milwaukee is one of 'em.

Since 2010, "Milwaukee Day" has been celebrated on April 14 (4/14) since it has the same digits as the city's area code, 414. There'll be the annual 414 Flag drop, parties, markets, discounted tickets and tours, and more.

Here's a guide to what's going on Sunday for the holiday:

414 Milwaukee flag drop and freebies by City Hall

This 414 Day tradition is celebrating its fifth year.

414 Milwaukee  — which sells 414 apparel, hats and products — will again be unfurling a giant 414 flag in front of City Hall, 200 E. Wells St., at 10 a.m. Sunday, according to a news release. This year's flag drop will also feature a small wedding ceremony.

Who doesn't like free stuff? FUEL Cafe and Bel Air will be giving out breakfast burritos and coffee, and 414 Milwaukee will be offering free limited-edition T-shirts (while supplies last).

Milwaukee Hittaz, directed by Jermey Reyes, will lead a drum line procession from The Hop's City Hall northbound stop to Wells Street to City Hall.

There will also be a multimedia booth from VISIT Milwaukee with DJ ZSMOOV from Jammin 98.3FM.

Over at the 414 Milwaukee shop, 207 E. Buffalo St. #318, select track suits and hoodies will be on sale for $41.40 on Sunday, the release said.

During the month of April, the center car of The Hop has been wrapped with DJ Shawna, Harmonic Harvest founder Jenna Washluski and Chris Gilbert in 414 Milwaukee, the release said.

414 and DJ Shawna are putting on a photo contest/cap giveaway through Saturday. People can take a photo with DJ Shawna's MKE Hop image, then post it on Instagram with the hashtag #414shawna. The people who post the 14 "most creative" photos will win a free 414 cap, per the release. Be safe and smart about this, folks.

Winners will be announced Saturday, and can collect their cap during the 414 Flag drop.

Milwaukee Makers Market 'Celebrate Milwaukee' edition with over 50 local businesses

Milwaukee Makers Market is putting on a "Celebrate Milwaukee" edition with more than 50 local businesses, according to its Instagram .

It'll be held inside the Discovery World Pavilion, 500 N. Harbor Drive, from 10 a.m. to 4 p.m. Sunday.

Participating vendors include:

• The Tots On The Street food truck
• The Beantoes
• Not Just Jams
• Thom Ertl Designs
• Unforgettable Delights By Rosa
• Blu Mountain Co.
• For The Love Of Drax
• Gabbard Creations
• Big White Yeti
• My Sistuh's Trunk
• Square One Soaps
• Adri & Joel Ceramics
• Cool AF Glass
• Neutral Ground Clay Co.
• Adam Matthew Ink
• Abbey Bell Does
• Emmanuel's Mix
• Maebel Jewelry
• Uncommon Wild
• Boho Designs By Katya
• James Steeno Gallery
• Never Judge A Book
• Sugar Sugar 
• MF Crochet Friends
• Milwaukee Art Girl
• Uncommon Brick
• Frank & Bella
• Carries Crispies
• ACM Designs
• Happy Accidents By Lex
• Amina Illustration
• Little Raven Fiber Arts
• Johnny's Hot Sauce
• Art By Maceo & Dad
• Aunt Manda's LLC
• Orange Pops
• My Charming Ceramics
• Cassie's Cakes MKE
• Nolan Tweedy
• Tootsie's Teas
• The WIld Ones
• Jodi B. Art
• Student Made Market (707 Hub Marquette)
• Love Medusa
• Beyer Beware

Note: While market admission is free, there's a cost for museum exhibit admission if you plan on visiting while you're there.

Brewers celebrating 414 Day by releasing new beer at the Barrel Yard

The Milwaukee Brewers will have their own beer to celebrate 414 Day this year at the J. Leinenkugel's Barrel Yard restaurant inside American Family Field, 1 Brewers Way.

The new brew — named Fresh, Flavor, Forward — is a Berliner weisse, a historical German wheat ale that pays homage to Milwaukee and Leinenkugel's German heritages. It was brewed onsite by  head brewer Corrine Georges .

The Barrel Yard will release the beer to the public Sunday. The restaurant's hours that day are 11 a.m. to 9 p.m. The beer will be available on tap and in 32-ounce crowlers that are new to the restaurant and available to purchase on non-game days.

Fresh, Flavor, Forward will be available throughout the April 15 to 17 homestand when the Brewers play the San Diego Padres, and it will be on tap in the Barrel Yard until it's sold out.

Summerfest offering $41.40 tickets for select American Family Insurance Amphitheater shows

Summerfest is celebrating Milwaukee all weekend long. The Big Gig is offering $41.40 tickets for select seats at select American Family Insurance Amphitheater shows, according to a news release.

The promo applies to these concerts:

• Kane Brown with Kameron Marlowe and Nightly (June 20)
• Mötley Crüe with Seether and Buckcherry (June 21)
• ILLENIUM (June 27)
• Keith Urban with NEEDTOBREATHE and Alana Springsteen (June 29)
• AJR with Carly Rae Jepsen and mxmtoon (July 4)
• Maroon 5 (July 5)
• Lil Uzi Vert with Lil Yachty, JID, Rico Nasty & LIHTZ (July 6)

Admission to the fest on the day of the show is included in the $41.40 price, but fees are not.

While the deal runs Friday through 11:59 p.m. April 15, tickets are limited and available online only at Ticketmaster.com .

These Bars & Recreation activities will cost $4.14 on 414 Day

Bars & Recreation's five venues — AXE MKE, NorthSouth Club, Nine Below, Amped and The New Fashioned — will be offering several activities for $4.14 each, according to a news release.

These are the activities included in the deal. Note: Each individual activity costs $4.14.

• The New Fashioned: Dartball (1 hour), hyperbowling (1 hour) or curling (1 hour).
• Amped (Private suite karaoke and events): One-hour time slots for standard and premier karaoke suites.
• NorthSouth Club (Axe throwing and deck shuffleboard bar): Axe throwing (1.5 hours) or deck shuffleboard (1.5 hours).
• AXE MKE (ax-throwing bar): Ax throwing (1.5 hours).
• Nine Below: Build-your-own mini golf experience (2 hours).

Space is limited. Reservations are recommended and can be made at barsandrecreation.com/414-day.html .

414 Mercadera Market at 3rd Street Market Hall

Celebrate Día Cuatro Uno Cuatro at 3rd Street Market Hall with a Mercadera Market.

There will be more than 30 local vendors, facepainting, a 414-themed backdrop, specialty drinks, traditional folklore, a DJ and live music, according to the event's Facebook page .

The event, at 275 W. Wisconsin Ave. Suite 100, runs from 11 a.m. to 5 p.m.

Comedy show and $4.14 pints of Riverwest Stein, Eastside Dark at Lakefront Brewery

"We’re proud to call Milwaukee home, after 36 years, we have nothing but appreciation for the 414," Lakefront Brewery's website said.

From 11 a.m. to 5 p.m. on MKE Day, pints of Riverwest Stein and Eastside Dark will be $4.14 (usually $7) at the brewery, 1872 N. Commerce St.

Also on that day, the brewery happens to be hosting its once-a-month "Keg Stand Up." What is that, you ask? It's when the beer hall turns into a comedy club.

"The area’s top stand up comics are performing live at one of the biggest craft breweries in the state!" the website said.

Lakefront beer and the brewery's full food menu will be available to buy from.

Doors open at 5:30 p.m., with the show beginning at 6:30 p.m.

Note: Bring your ID. The show — which has adult themes — is for those 21 and older unless accompanied by a legal parent or guardian, the website advised.

For more info or to purchase tickets, visit lakefrontbrewery.com/events/keg-stand-up-18 .

Sprecher hosting 414 Day event, plus necessity drive for Street Angels

Here's a way to honor Milwaukee Day and help those in need.

From noon to 5 p.m., Sprecher Brewing Co., 701 W. Glendale Ave., Glendale, is hosting a necessity drive for Street Angels of Milwaukee.

Also going on: A bags tournament (you can register here ), a bloody Mary bar sponsored by Johnsonville, live music by The Lightways from 2 to 4 p.m., and a raffle that will benefit Street Angels.

The event will also be collecting new items from the Street Angels Critical Necessities List and cash donations for the organization.

The brewery is offering discounted tours on 414 Day. Those cost $8 for adults and $4 for minors (children under 5 always receive free admission). There are also deals on select soda and merch.

Milwaukee Day Party with local music at Vivarium

Vivarium, Pabst Theater Group's newest venue, is wasting no time getting in on Milwaukee Day.

It's throwing a Milwaukee Day Party at 1818 N. Farwell Ave. featuring music from Gerald Walker, Mike Regal, Valerie Lighthart, Will Pfrang and The Good Land Gang.

Doors open at 7 p.m., with the event starting at 8 p.m. Tickets cost $20 presale and $25 at the door.

For more info or to buy tix, visit pabsttheatergroup.com/events/detail/milwaukee-day-party-2024 .

Milwaukee County Parks offering deals at South Shore Terrace beer garden, $4.14 advanced tickets to Boerner Botanical Garden and stickers

Milwaukee County Parks is getting into the 414 Day spirit.

On Sunday, County Parks will be selling advanced Boerner Botanical Garden general admission tickets online for $4.14 each. Those include access to Margie's Children's Garden, and can be redeemed May through October.

Also on the holiday, the South Shore Terrace Kitchen and Beer Garden will be serving up $4.14 hot dogs, brats and Miller High Life pint refills.

Limited-edition 414 stickers will be given out at these Milwaukee County Park locations during these dates/times:

• Mitchell Park Domes: April 14 from 9 a.m. to 3 p.m.
• Wehr Nature Center: April 14 from 8:30 a.m. to 4:30 p.m.
• Pulaski Pool: April 14 from noon to 4 p.m.
• Dr. Martin Luther King Jr. Community Center: April 13 from 9 a.m. to 2 p.m.
• Kosciuszko Community Center: April 13 from 9 a.m. to 2 p.m.

Meet the Milwaukee icon that is The Milverine at Elwood's

This year's 414 T-shirt that Elwood's Liquor & Tap is selling features the Milwaukee icon that is The Milverine.

"Then stick around to meet the man himself and get your shirt signed!" the event's Facebook page said.

Note: Shirt quantities are limited.

The bar's other 414 Day activities include music, live body art by Brock & Ashley of Rockstar Tattoo, the Pigtailz MKE food truck, Grape Ape shooters, a 3-foot Pizza Luge and "good ol' Milwaukee debauchery."

Festivities kick off at 1 p.m. at 1111 N. Water St.

A party at the Harley-Davidson Museum with trivia, tattoos and a toast

The Harley-Davidson Museum is teaming up with OnMilwaukee to put on a party across the museum's campus, 400 W. Canal St., according to a news release.

There will be Quizmaster Trivia at noon and Milwaukee Trivia by Quizmaster at 1:30 p.m. in the Can Room. The Skin Museum will be doing permanent tattoos from 11 a.m. to 5:30 p.m. in the H-D Shop.

At Motor Bar and Restaurant, chef Doug Stringer worked with local purveyors, butchers and others on very Milwaukee offerings this month: i.e. bratwursts, stuffed pretzels, sauerbraten wings and a jumbo “dream puff."

DJ Spunback will be there from 1 to 5 p.m. At 4:14 p.m., it'll be time for "the official city toast of 414 Day" with Milwaukee Admirals mascot Roscoe and more. A 4.14-pound burger-eating contest at the restaurant will follow at 5 p.m.

Every 30 minutes, there will be giveaways courtesy of the Harley-Davidson Homecoming Festival, the Milwaukee Brewers, the Admirals, the Wisconsin State Fair and Summerfest, a news release said.

On 414 Day, the museum is open from 10 a.m. to 5 p.m., Motor is open from 11 a.m. to 8 p.m., and the shop is open from 11 a.m. to 5:30 p.m.

Local music, art, vendors and food at The Cooperage

'Performances from a litany of our finest in local music, art, vendors, food and more."

That's what The Cooperage — located along the Kinnickinnic River — has going on for Milwaukee Day.

The lineup includes Sex Scenes, The Mighty Deerlick, Emmitt James, Force and Video Sex Priest.

Doors open at 5 p.m., and tickets can be purchased here . The address: 822 S. Water St.

Parties at the Lincoln Warehouse are being put on by New Barons Brewing, Twisted Path Distillery and Component Brewing Co.

The Lincoln Warehouse has got it going on for 414 Day.

New Barons Brewing and Twisted Path Distillery are joining forces for a Milwaukee Day party with Experience Milwaukee and Nicolet Law, according to the event's Facebook page .

Live music will bounce back-and-forth between the two connected bars. The lineup: Donna Re'nee at 1:00 p.m. (New Barons Brewing), Peppers & Pineapples at 2:15 p.m. (Twisted Path), Joe Wray at 3:45 p.m. (New Barons Brewing) and 80s Empire at 5:15 p.m. (Twisted Path).

There will be giveaways, including a 65" Vizio flat screen TV, merch, beer and more. And, the Hidden Kitchen Food Truck will be on site. The party goes from noon to 7 p.m.

Neighboring Component Brewing is having an MKE Day party in its taproom, per its event's Facebook page .

The brewing company will be doing the final two releases from its three-beer collab series with the Friends of the Domes: Tropical Dome (Soursop, pineapple and pink guava kettle sour), Desert Dome (Agave-lime gose) and Show Dome (Hazy IPA with Phantasm). A "very limited" number of mixed six-packs of all three beers will be available for purchase starting on Milwaukee Day.

From 2 to 7 p.m. (or until it sells out), K&L's BBQ will be serving up smoked brisket burgers, Citra hop smoked sausage, crispy skin pork belly, pulled pork sandwiches and elote.

The party runs from 1 to 7:30 p.m. A playlist of all Milwaukee music will be going all day long.

Historic Milwaukee, Inc. annual 414 Day sale

Shop Historic Milwaukee, Inc.'s annual 414 Day sale all weekend long.

There are 38 neighborhood posters that cost $4.14 (normally $10); combo posters for $15.86 (that's a discount of $4.14); and Milwaukee Feeds & Supplies the World Puzzle for $14.14 (regularly $19.99).

People can shop in-store or online Friday through Sunday. The store, 235 E. Michigan St., is open from 10 a.m. to 3 p.m. on those days.

414 Day artist market at Cactus Club

Check out a 414 Day artist market at Cactus Club, 2496 S. Wentworth Ave.

Participants include:

• Chase My Creations
• Lonesome Bill
• Doomtown & Country
• Redner’s Rescued Cat Figurine Mewseum
• Whimsical World of Waarvik
• Khemistry Kosmetics
• Maya Ophelia’s
• Flash tattoos by Th0tquarius
• Local community organizations

It's open from noon to 4 p.m. Sunday and admission is free.

Jordyn Noennig of the Journal Sentinel staff contributed to this report.

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Lakefront Brewery: Releases “Bog Goddess” Pink Boots lager

MILWAUKEE (April 11th, 2024) – The Pink Boots Society, and the beer brewed, supports women and non-binary individuals in the fermented/alcoholic beverage industry. Each year, registered teams brew beer and participate in a Collaboration Brew Day. Portions of the proceeds help fund scholarships that support Pink Boots’ mission to assist, inspire, and encourage the development of women and non-binary individuals in the beverage industry.

Lakefront Brewery’s 2024 Pink Boots offering is a cranberry and orange fruit lager, celebrating Wisconsin’s cranberry bog heritage.

“Being involved in Pink Boots Society means being part of a symposium with other women and non-binary folks in the brewing industry; we talk, we drink, we learn and share our experiences with each other,” said Lakefront Brewery’s Excise Tax & Compliance Manager, Kelsey Moses. “This year marks the 10th anniversary of Pink Boots Society Collaboration Brew Day and Lakefront’s 4th year hosting a collaboration brew day, getting bigger and better with more connections made every year.”

Bog Goddess, the cranberry and orange lager, combines tart cranberry and sweet orange with a hint of toasty Vienna malt in a fruity, easy-drinking beer. It sports a 6% ABV with 13 IBUs.

Lakefront’s Gift Shop/Donation Manager, Liz Mauritz added, “Since my position is administrative, I’m removed from the brewing process; participating in Pink Boots Society Collaboration Brew Day has helped me expand my knowledge of beer and brewing. Attending chapter meetings has instilled a greater sense of belonging and improved my self-confidence in the male-dominated world of beer.”

Bog Goddess is draft only and can be found at Lakefront’s Beer Hall, Roman Coin, Nessun Dorma, Erv’s Mug, Sir James Pub, Cloud Red, and Sugar Maple. In fact, the official release of Bog Goddess Cranberry and Orange lager with be hosted by Bay View’s Sugar Maple on Thursday, April 18, 5pm – 9pm.

Lakefront Brewery, Inc. distributes its products to over 30 states, Ukraine, Sweden, and Canada. Lakefront Brewery is the first brewery in Wisconsin and 22nd brewery in the world to be certified as a B Corporation. Lakefront Brewery also produced the first beer in the United States made from 100% in-state-grown ingredients, including a first-of-its-kind, indigenous Wisconsin yeast strain (Wisconsinite Summer Weiss), the first certified organic brewery and the first gluten-free beer granted approval by the U.S. Government (New Grist). For more information, visit  http://www.lakefrontbrewery.com  or call  (414) 372-8800 .

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Celebrate Milwaukee Day In County Parks

Parks offering deals on admission and concessions along with special stickers.

South Shore Terrace. Photo by Milwaukee County Parks.

Sunday, April 14, is Milwaukee Day and Milwaukee County Parks is offering county residents deals on tickets and concessions to celebrate.

Milwaukee Day — 4/14 — is a relatively new holiday. But local organizations are increasingly celebrating the holiday with limited-time deals, like the parks department, which began offering Milwaukee Day deals in 2016.

This year, Parks is offering deals on food and drink at South Shore Terrace in Bay View . The beer garden will sell hots dogs, brats and Miller High Life refills for $4.14. South Shore Terrace, which is located on the lakefront in South Shore Park , is one of the most popular beer gardens in the parks system with views of the city’s downtown skyline.

Parks is also offering a one-time deal on admission to Boerner Botanical Gardens , including access to Margie’s Children’s Garden. The department will sell advance admission for $4.14 each. These tickets can be redeemed any time from May through October, but they will only be sold on Sunday. Boerner Botanical Gardens boasts thousands of plants artfully grown and curated in 12 gardens.

The department also encourages county residents to celebrate Milwaukee Day by patronizing a local park and picking up a limited-edition Milwaukee Day sticker designed by one of parks’ own graphic designers, Molly Sturgill.

The stickers can be picked up at the Mitchell Park Domes (9 a.m. to 3 p.m.), Wehr Nature Center (8:30 a.m. to 4:30 p.m.) and Pulaski Pool (12 p.m. to 4 p.m.).

The stickers will also be available a day early, on April 13, at Dr. Martin Luther King Jr. Community Center (9 a.m. to 2 p.m.) and Kosciuszko Community Center (9 a.m. to 2 p.m.).

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