Hospitality, Travel and Tourism Management (BS)

Program description.

The BS in Hospitality, Travel and Tourism Management prepares students for management positions in one of the largest economic sectors worldwide. Combining a thorough liberal arts program of study with industry- specific business classes, students gain in-depth knowledge in the areas of hospitality finance, sales and marketing, revenue management, special event planning, destination development, and food and beverage operations. Students learn how to develop new hotel and resort concepts, market tourism destinations, and manage tourism and convention bureaus. Frequent site visits, industry events, and guest speakers ensure that students make use of all the opportunities New York City has to offer, both in and out of the classroom. In addition, they gain hands-on experience through internships, which develop them into successful—and highly employable—industry professionals.

New York University's Office of Undergraduate Admissions supports the application process for all undergraduate programs at NYU.  For additional information about undergraduate admissions, including application requirements, see How to Apply . 

Program Requirements

Concentrations.

The program requires the completion of 128 credits, and students may choose one of six concentrations listed below.

The BS in Hospitality, Travel and Tourism Management prepares students for a wide range of careers in hotels, restaurants, catering companies, real estate and management services companies, online travel agencies, marketing and PR firms, destination marketing organizations, event companies and consulting firms. The degree has six concentrations:

Event Management

This concentration explores career opportunities in festivals, weddings and social events, trade shows, and experiential marketing.

The event sector is growing fast, and offers a wealth of career opportunities. Whether you are interested in festivals, weddings, business conventions or sporting events, this concentration will equip you with the skills and knowledge you need to succeed in this exciting field.

Event planning, design and production are a central focus of this concentration. Event planners/producers coordinate every detail of the event: from the venue and speakers to arranging for printed materials and audio-visual equipment. They develop the concept for the event, and liaise with suppliers and staff. Event planners/producers may work for non-profit organizations, associations, hotels, corporations, and government. Many are independent business owners and coordinate events for a range of clients.

Events can also play an important role in a company’s marketing strategy. Experiential or event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Brands use event marketing entertainment (like shows, contests, or parties) to reach consumers through direct hand-to-hand sampling or interactive displays.

Marketing and Analytics

In this concentration, students study hospitality and travel sales and marketing, as well as strategies and processes that optimize a business’s revenues.

The marketing and analytics concentration provides students with in-depth knowledge of the marketing functions of hospitality businesses.  Professionals in marketing and branding roles need strong analytical skills as they conduct market research, oversee multimedia advertising campaigns, and consult with outside agencies, promotional representatives and corporate executives.

Marketers and revenue managers currently evolve in an increasingly digital and data-driven environment. They are tasked to develop and implement strategies to maximize the business's revenues and profitability. On the basis of daily reports, they make predictions of demand and make distribution channels and pricing decisions. They also leverage the power of loyalty programs and optimize the entire guest acquisition phase; in partnership with travel agencies - on and offline - and other travel intermediaries.

Leadership and Management

This concentration focuses on the operational aspects of hospitality businesses – a great concentration for budding general managers!

The leadership and management concentration provides students with in-depth knowledge of the operational aspects of hospitality businesses. This is an attractive concentration for budding general managers, as the concentration includes aspects of sales and marketing, food and beverage management, but also leadership and law. Hotel operations roles are available in a wide range of departments: front desk, catering, events, housekeeping and human resources. Professionals in operations oversee the daily activities of their teams, and aim to ensure guest satisfaction.

Hotel Real Estate Finance and Development

This concentration provides students with in-depth knowledge of financial management and the hotel development process.

The hotel real estate finance and development concentration provides students with in-depth knowledge of financial management and the hotel development process. Hotel finance careers may include responsibilities such as overseeing the financial processes of the hotel, maintaining audits and reports, producing monthly income statements, and coordinating budgets and forecasts. The hospitality sector is mostly associated with the hotel industry, however, many other asset classes fall into this sector, including large scale resorts, spas, timeshares, restaurants and casinos.

Another aspect of this concentration is hotel development and asset management. Many well-known hotel brand names do not own the building in which the hotel operates, but rather contract their management and brand name to the owner for a fee. Owners and real estate investment trusts employ analysts to maximize the returns earned by the property. Hotel investment professionals produce valuations, and make recommendations about the development of new assets or the remodeling of existing assets.

Travel and Tourism Development

This concentration prepares students for careers in destination marketing organizations, (online) travel agents, tour operators, airlines, cruise lines, PR firms, and visitor attractions.

The travel and tourism industry has shown remarkable resilience in the face of economic challenges, geopolitical conditions and natural disasters. It remains one of the largest and fastest growing industry sectors in the world. Graduate tourism degrees prepare students for a wealth of careers in the public, private and voluntary sectors. WTTC estimates that the travel and tourism sectors support 292 million jobs worldwide, or 1 in every 10 jobs.

The travel and tourism development concentration prepares students for careers in destination marketing organizations, (online) travel agents, tour operators, airlines, cruise lines, event companies, development agencies, marketing and PR firms and visitor attractions. Students will explore various aspects of this large and multi-faceted sector, including casinos, special interest tourism products, sports tourism and mega-events, entrepreneurship and destination marketing.

Entrepreneurship

In this concentration, students will learn the different aspects of the typical entrepreneurship journey: from ideation, to prototyping,  to business launch, and management as applied to hospitality.

Entrepreneurship plays a crucial role in innovation, economic development and competitiveness. The entrepreneurship concentration provides students with in-depth knowledge of the crucial role that entrepreneurship plays in the travel and hospitality business. It also provides them with the entrepreneurial and innovative mindset sought after by many employers. The courses offer an overview of the different aspects of the typical entrepreneurship cycle, from ideation to business launch and management. Courses in this concentration are experiential,  applying theory to real world problems and opportunities.

Sample Plan of Study

Learning outcomes.

Upon successful completion of the program, graduates will:

  • Comprehend the historical development of the industry, including its key global stakeholders, terminology and data/information sources.
  • Develop analytical and critical thinking skills, by understanding the selection of appropriate research methods and data, and the principles of analyzing data effectively to address industry challenges.
  • Develop the business skills and attributes required of contemporary, global hospitality and tourism professionals, to include the areas of management, service, leadership, communication, ethical responsibility, finance and technology.
  • Develop strong business writing skills, as well as engaging and effective presentation skills.
  • Develop a specialized focus on a specific area of study within hospitality and tourism.
  • Prepare for successful careers by integrating work experiences with academics.

NYU Policies

School of professional studies policies.

University-wide policies can be found on the New York University Policy pages .

Additional academic policies can be found on the School of Professional Studies academic policy pag e. 

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What to Know About Hospitality and Tourism Management Degree Programs

Hospitality management degrees are designed to train future leaders in the hospitality industry.

How to Study Hospitality Management

Businessman with just arrived a hotel room opening door.

Getty Images

Running a company in any segment of the hospitality industry requires not only financial and marketing prowess, but also an understanding of how to create an inviting environment for guests.

The art and science of hosting strangers is an essential skill for people working in many kinds of businesses, including airlines, casinos, cruise ships, festivals, hotels and restaurants.

Running a company in any segment of the hospitality industry requires not only financial and marketing prowess, but also an understanding of how to create an inviting environment for guests. Cultivating that marketable skill set is the goal of associate, bachelor's and graduate programs in hospitality management.

What a Hospitality Management Degree Is and What Classes It Requires

The goal of any course of study in hospitality management is to train people to create and maintain spaces where others will immediately feel at home.

“Understanding how to take care of the customer is a foundational aspect of the hospitality discipline,” Angela Ramsey, senior director of communication at the University of Nevada—Las Vegas William F. Harrah College of Hospitality, explained in an email.

Hospitality management degrees are, foremost, degrees in business, says Michael Sabitoni, chair of the food and beverage management department and the international travel and tourism studies department at Johnson & Wales University in Rhode Island. They include classes in accounting, finance, human resources, law and technology, he says.

However, unlike a general business degree, a hospitality degree typically includes specialized coursework focusing on the hospitality industry, such as classes on food service business operations, event management principles, and hotel and resort leadership, Sabitoni says. An overview class about tourism is also typically included in hospitality management programs, and industry internships are often mandatory, he adds.

Many hospitality degree programs require students to participate in experiential learning by helping to operate a student-run hotel or restaurant. They may also contain classes on:

  • Eco-tourism or sustainable travel
  • Global tourism and special considerations involved with international trips
  • Customer service protocols
  • Assessing the quality of guest experiences
  • Specific types of hospitality establishments, such as country clubs, golf courses, resorts, stadiums, timeshares or theme parks
  • Nuances involved in planning certain kinds of events, such as conventions or weddings
  • Concerns that face certain demographics of customers, including women and people of color
  • Various types of tourism, including business trips and visits to cultural destinations or historical sites

Top Undergraduate Schools With Hospitality Management Majors

Many U.S. colleges and universities allow undergraduates to major in hospitality management, including multiple nationally renowned academic institutions. Cornell University of New York, an Ivy League college, has a school devoted to hospitality.

Exceptional hospitality programs are often based in major metropolitan areas that attract significant tourism. For example, New York University and Boston University in Massachusetts offer a hospitality management degree.

How to Know if a Hospitality Management Degree Is Right for You

An interest in the food and beverage sector, a love for travel or an interest in entertaining people may lead someone to consider pursuing a degree in hospitality management. But prospective students should be aware that the hospitality sector has leadership roles for people with all kinds of interests and personalities.

Though some managerial positions in the hospitality industry are customer-facing jobs that require significant people skills, there are also back-of-the-house managerial jobs that concentrate on logistics, Sabitoni says.

Significant cultural awareness and strong communication abilities are essential in hospitality. Foreign language skills are also valuable but not mandatory, Sabitoni says.

What You Can Do With a Hospitality Management Degree

Hospitality programs are designed to train future leaders in the sector.

“It can include anything within the hospitality vertical, from hotel investment companies to real estate firms to our big brands which are the Marriotts, the Hiltons, the Four Seasons, to data analytics companies to Googles to Amazons,” says Kate Walsh, dean of the Peter and Stephanie Nolan School of Hotel Administration at Cornell. “Anything that touches hospitality as a part of their business product is something where our students get involved.”

Real estate investment firms often invest in hotel buildings, so people with degrees in hospitality management sometimes find jobs in the real estate sector, Walsh says. Alumni of hospitality management programs sometimes become management consultants who concentrate on assisting companies in the hospitality industry, she adds.

Executive and director roles in the industry typically require at least a bachelor's degree. Many high-level leadership positions at U.S. hospitality firms pay annual salaries above $70,000, according to an article published by Monster.com, a job website.

In 2020, graduates of Cornell's Nolan School had an average base salary of slightly over $69,000 and an average bonus of nearly $15,000, according to the school's employment report .

Considerations for Potential Hospitality Students

Aspiring hospitality managers should be aware of trends that may affect them when they enter the industry, experts say.

This sector has severe labor shortages at hotels and restaurants, many of which laid off workers due to pandemic-related safety measures and now have struggled to replace those workers even after raising wages.

Because of these staffing concerns, many hospitality companies have introduced initiatives to recruit and retain talented staff, improve working conditions, increase job satisfaction and reduce employee turnover, Walsh says.

When comparing hospitality programs, prospective students should investigate whether those programs include experiential learning opportunities, experts say, noting that hands-on projects are one of the best ways to gain hospitality skills. It’s also optimal if hospitality schools offer courses on design, which can inform aesthetic choices about how a hospitality venue looks, according to experts.

“I think the industry needs innovative thinkers," Walsh says. "They need people who think big culturally, who are comfortable with different modes of work, so it’s a great time to join the industry. The industry is trying to be extremely intentional in providing compelling career paths.”

Searching for a grad school? Get our  complete rankings of Best Graduate Schools.

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Hospitality and Tourism Management Major

White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management

Consistently ranked as one of the leading hospitality and tourism management programs, both globally and nationally, Purdue’s hospitality and tourism management program will immerse you in the fast-paced hospitality industry and prepare you to work in a variety of management positions. Hospitality is internationally relevant and a powerful economic driver, and Purdue’s hospitality and tourism management major equips you with valuable skills to create memorable experiences for consumers.

Coursework is challenging and relevant to today’s workforce needs, and you’ll learn from faculty who bring years of industry experience into the classroom. To prepare you to be a well-rounded hospitality business professional, courses explore accounting, marketing, lodging, food service, tourism, human resource management, law and more. The major also offers a strong foundation of management classes. Additionally, the program’s hands-on learning experiences will prepare you to work in any facet of the industry, from food service to lodging to tourism and beyond. You’ll also participate in a 320-hour hospitality and tourism management paid internship that aligns with your professional career goals. 

Through a tremendous partnership with White Lodging — a relationship that is unique to Purdue — students are also provided with opportunities and support from a leading hospitality company that is second to none. The White Lodging LAUNCH Hospitality Immersion Program provides hospitality and tourism students the opportunity to work on campus at the Union Club Hotel , part of Marriott’s Autograph Collection of brands. These world-class facilities provide an exceptional learning laboratory for students, and is the only luxury student-run hotel of its kind.

Career Opportunities

Students who majored in hospitality and tourism management have a 98% job placement rate, finding successful careers at Amazon, Disney, Hilton Hotels and Resorts, Marriott International, White Lodging Services, and more. The following are notable career paths for hospitality and tourism management majors:

  • Account executive
  • Airline operations manager
  • Catering director
  • Convention/event planner
  • Corporate recruiter
  • Corporate travel manager
  • Country club manager
  • Director, convention and visitors bureaus
  • Entrepreneur
  • Events services manager
  • Event planner
  • Facilities manager (casino, healthcare, resort, sports venue, etc.)
  • Food and beverage director
  • Food service manager
  • Hotel general manager
  • Hotel operations director
  • Human resources recruiter
  • Marketing associate
  • Product/equipment supplier
  • Property manager
  • Reservations coordinator
  • Restaurant designer
  • Restaurant owner/manager
  • Revenue manager
  • Sales representative
  • Travel agency manager

Career Resources

  • The  HTM Career Center  provides career planning services and coordinates more than 700 interviews each year.
  • HTM Career Day  brings representatives from the industry to campus each fall for a career fair, keynote address and reception for employers and students.
  • The  Center for Career Opportunities offers additional career fairs and assistance.
  • The Certificate in Entrepreneurship and Innovation can complement your hospitality and tourism management degree without the need to take additional credits.

Learning Experiences

  • Connect all your hospitality and tourism management knowledge in the capstone course as you build your own hospitality business with a team of classmates.
  • Complete two mandatory  paid internships .
  • Immerse yourself in a world-class hotel learning experience right on campus at the Union Club Hotel when participating in White Lodging’s LAUNCH Hospitality Immersion Program . 
  • Train in the school’s two  restaurants : the John Purdue Room (fine dining) and the Boiler Bistro (quick service).
  • Complete an optional six-month paid internship at a Shangri-La Hotel in China, or  study abroad  at various destinations around the world.
  • Join  HTM student organizations that are mentored by our award-winning faculty, including the HTM Society, which organizes the annual  Black Tie Dinner fundraising event.
  • Enhance your plan of study by completing the event and meeting management minor or a certificate in the White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management.
  • Participate in research activities to explore of a variety of topics within hospitality and tourism management.

Program Quick Facts

Degree Type: Bachelor’s

Location: West Lafayette

Department/School: White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management

White Lodging logo

Concentrations

Environmental Sustainability

The optional environmental sustainability concentration examines issues related to sustainability in the hospitality and tourism industry. Courses cover sustainable tourism and responsible travel, environmental ethics, environmental policy and more.

Hospitality Facilities Design and Management

The optional hospitality facilities design and management concentration allows you to focus on the systems, technology and architectural components of the hospitality industry. Courses cover mechanical and electrical systems, technology systems, construction management, facility design, project management and more.

Marketing and Sales

The optional marketing and sales concentration is designed for individuals interested in the process of generating revenue for hospitality and tourism businesses. Courses cover public relations, advertising, relationship selling, marketing, consumer behavior and more.

The optional finance concentration allows you to gain in-depth knowledge of managing financial affairs and financial decision-making in the business world. Courses cover investment management, corporate finance, international finance and more.

“Growing up as a part of a military family, I have moved many times. When it came time to select a university, I was living in Germany and had no idea where I wanted to go, but I knew I wanted to become an event management professional. After doing my research, I chose Purdue because of its highly esteemed HTM program!” — Claire

Hometown:  Fayetteville, North Carolina Major:   Hospitality & Tourism Management   Why Purdue:  Growing up as a part of a military family, I have moved many times. When it came time to select a university, I was living in Germany and had no idea where I wanted to go, but I knew I wanted to become an event management professional. After doing my research, I chose Purdue because of its highly esteemed HTM program! Favorite Place at Purdue:  My favorite place at Purdue is either the Marriott atrium or Mackey Arena. So many fun memories in both of those locations! Advice for an Incoming Freshman:  Don’t be afraid to change! College is all about finally having the chance to become someone you’ve always wanted to be. Seek out exciting opportunities to learn and grow, and trust me, these four years go by so fast, and you don’t want to waste a minute of it! I’m the president of HTM Society’s   Black Tie Dinner , if you have questions about anything please contact  [email protected] . Instagram:  @purdueblacktie

Other Hospitality and Tourism Management Majors

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Tourism Management, M.S.R.

Develop a comprehensive understanding of travel and prepare to excel in a multi-billion dollar industry with IU Online’s Master of Science in Recreation in Tourism Management. This flexible, online master's degree program enables you to make educated decisions and preparations for tourists, travelers, convention-goers, and more.

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Course Delivery : 100% Online

Total Credits : 35

In-State Tuition Per Credit : $518.62

Out-of-State Tuition Per Credit : $621.98

Cost of attendance may vary by campus. View the total cost calculator

Degree Overview

Your M.S.R. in Tourism Management prepares you to utilize new technologies to attract and retain visitors, and learn the ins and outs of sustainability, travel behavior, accessibility, tourism planning and development, and public health. You’ll work with industry-expert faculty and develop connections to launch your exciting career in tourism management.

You’ll graduate with an Indiana University degree respected by employers worldwide—and you can work on yours anytime and anywhere. Plus, you’ll enjoy personalized support services throughout your academic journey.

And the benefits start long before graduation. More than half of IU Online students advance in their careers before they complete their degree.

To be accepted to this program, you must have:

  • A bachelor’s degree

To apply to this program, complete an online application that includes:

  • Official transcripts
  • Three letters of recommendation
  • Statement of purpose, 600 words or fewer
  • TOEFL or IELTS scores (international applicants only)

Application Dates

Fall semester (priority date): Jan 15

Fall semester: Apr 1

Spring semester: Nov 15

Degree Requirements

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Find course descriptions with our Search Schedule of Classes/Courses tool .

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  • MS in Travel and Tourism Management
  • Curriculum: MS in Travel and Tourism

MS in Travel and Tourism Management Curriculum

Degree/curriculum structure.

CORE CURRICULUM: The MS in Travel and Tourism Management core curriculum is designed to provide you with a deep and broad travel and tourism management foundation that serves you throughout your career.

ELECTIVE COURSES: MS in Travel and Tourism Management students can choose from numerous industy related elective courses. Electives can also be taken in other academic areas of study offered across NYU SPS.

CAPSTONE COURSES: In the capstone courses, students apply their cumulative knowledge to projects that meet the needs of our industry partners.  

Visit the MS in Travel and Tourism Degree Page >

Program requirements.

This 36-credit, full– or part-time program of study consists of a sequence of core courses, electives in specialized areas, and a capstone project whereby students research a leadership challenge for industry organizations. It is international in scope, and reflects the opportunities and challenges tourism managers face in today’s globalized world.

Core Curriculum

The core curriculum is designed to provide you with a deep and broad foundation that serves you throughout your career. Students are required to take all of the following courses

  • TCTM1-GC3350 Trends in Travel and Tourism 3
  • TCTM1-GC3650 Data Analytics for Hospitality and Travel 3
  • TCTM1-GC3560 Business Communications 3
  • TCTM1-GC3705 Financial Analysis for Hospitality and Travel 3
  • TCTM1-GC3340 The Travel and Tourism System 1.5
  • TCTM1-GC3520 Design Thinking and Innovation 1.5
  • TCTM1-GC3920 Internship 1.5

Students may choose to combine any of the courses below until they reach the required 18 credits.

  • TCTM1-GC1040 Tourism Planning 3
  • TCTM1-GC3245 Placemaking and Destination Branding 3
  • TCTM1-GC3205 PR, Media and Advertising 3
  • TCTM1-GC3250 Digital Marketing 3
  • TCTM1-GC3260 Ideation - Value Creation 1.5
  • TCTM1-GC3265 Proof of Concept - Prototyping 1.5
  • TCTM1-GC3605 Travel Technology and New Media 3
  • TCTM1-GC3120 Social Entrepreneurship 3
  • TCTM1-GC3545 Customer Relationship Management and Loyalty 3
  • TCTM1-GC3370 Visitor Attractions and Entertainment 3
  • TCTM1-GC3105 Corporate Travel Management 3
  • TCTM1-GC3115 Airline Management 3
  • TCTM1-GC1060 Creative Community Tourism Development 3
  • TCTM1-GC3320 Cultural Heritage Tourism 1.5
  • TCTM1-GC3345 Sustainability, CSR and Impact Planning 3
  • TCTM1-GC3925 Special Topics in Travel and Tourism 1.5-3
  • TCTM1-GC4000 Individual Thesis 3
  • TCTM1-GC3900 Independent Study in Tourism 1.5

Students are required to take the following course.

  • TCTM1-GC1015 Leadership 1.5

APPLICATION DEADLINES

Visit the Admissions Deadlines page to view the application deadlines.

Admissions Criteria

The NYU SPS Admissions team carefully weighs each component of your application during the admissions review process to evaluate your ability to benefit from and contribute to the dynamic learning environment and the challenging curriculum that the NYU School of Professional Studies offers.

CONTACT ADMISSIONS

The NYU SPS Admissions team is here to help you navigate the admissions process and ensure that all of your questions and/or concerns are addressed. Call or email to set up a Zoom or Skype appointment.

212-998-7100 •  [email protected]

SCHOLARSHIPS & FINANCIAL AID

The Jonathan M. Tisch Center of Hospitality is unique in offering an extensive range of exclusive scholarships to its graduate and undergraduate students. Continuing students can apply for scholarships each spring semester, and the funds will be disbursed in the following academic year in two installments (fall and spring). For more information, please visit our Scholarships page.

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Tourism Management M.T.M.

CSU's online master's in tourism management helps you develop your business management acumen, enhance your knowledge of industry practices, and understand the social and environmental impacts of global tourism — so you can live the lifestyle you love while working to create positive experiences for others.

Gain the advanced skills to thrive in an evolving industry

Global events, an evolving market, and new technology have all changed the way people engage in tourism activities. As a result, more consumers now seek regional experiences with greater personalization and a focus on sustainable, meaningful, and authentic experiences.

Start building the industry-specific knowledge you need to become a well-rounded leader in a tourism management role.

Learn a whole-system approach

Gain foundational skills as you study a holistic, integrated approach to sustainable tourism management. Explore technological and strategic business solutions that can help you operate a more agile, streamlined operation. Investigate the social and environmental impacts of this evolving industry as you learn to balance the ethical treatment of people and resources while running a profitable venture.

Throughout this master’s program, you will learn:

  • Financial management processes and tools
  • Effective marketing and communication strategies
  • How to use data to gain insight and guide business decisions
  • How to strategically and ethically manage both people and resources

Inspired by exploring the outdoors or regional cultures? Looking to align who you are with what you do? Tourism offers many options for shifting into a new career or advancing into a management role within the industry.

Build the specialized skills to make a meaningful impact on the world while doing something you love.

Gain a competitive career advantage with employers specializing in:

  • Hospitality and resort management
  • Outdoor and adventure travel
  • Tourism management
  • Destination management or marketing
  • Event management
  • Cruise management
  • Agritourism

Start your own tourism venture

Our graduates have established roles in a variety of tourism settings all over the country and world. Some examples are numerous hotels, City Parks and Recreation Departments, and more specifically – Beaver Creek Resorts, The Cliff Lodge – Snowbird, Visit Fort Collins, Vail Resorts, U.S. Forest Service, Into the Vineyard - Wine-Inspired Travel, Adventure Sixty North, Natural Habitat Adventures, Colorado Forest Restoration Institute, Yellowstone Campgrounds, Cruise Norway, Steamboat Spring Chamber of Commerce, Universal Studios Beijing, and Taiwan Ministry of Tourism.

Graduates work in tourism positions relating to marketing, operations, event planning, and some have even founded their own companies. This program has helped students enter the tourism industry, as well as elevate their career if they were already in the tourism field.

David N

Current role : Founder, Adumu Safaris

"The Tourism Management program at CSU significantly elevated my expertise in sustainable tourism and adventure travel and expanded my network of social entrepreneurs. With this knowledge, I established Adumu Safaris, a socially responsible safari tour company aimed at empowering my Maasai tribe in Tanzania through community-accountable ecotourism. CSU's training equipped me with leadership, finance, and sustainable tourism skills, which I now use to create transformative journeys for travelers."

Caroline R

Caroline R.

"My graduate program at CSU has been instrumental in my current position, where I oversee multiple departments within a hotel/lodge. The ski area management certification and M.T.M. skills I gained are vital in running a successful resort. Learning about resort finances, creating memorable guest experiences, and fostering guest loyalty have been invaluable. Connecting with professors, like skiing with one at Snowbird, provided valuable insights. My advice to current and prospective students: Engage with professors to gain informative career guidance. CSU's program equipped me with the knowledge and tools necessary for success in my industry, particularly in hotel operations and finance."

As a student in CSU’s online tourism management master’s program, you receive the same education, learn from the same faculty, and earn the same regionally accredited degree as students on campus. Additionally, you can expect:

  • The Ability to Graduate in Less than a Year: In just nine months you can earn an industry-specific master’s degree that helps set you apart when seeking employment or advancement in the tourism industry.
  • A Focus on People and the Planet: Learn to provide meaningful travel experiences for clients while making business decisions grounded in sustainability and social responsibility. Explore the types and extent of tourism impacts on natural resources. Discover methods for reducing the ecological footprint of tourism activities and destinations. Learn how to increase tourism's contribution to natural resource conservation while improving human welfare in the process.
  • Preparation in Fact-Based Decision-Making: This program incorporates courses in global tourism policy (NRRT 662) and two courses in quantitative analysis (NRRT 601 and 602) to equip you with the knowledge needed to make smart, meaningful business decisions driven by data.

travel management and tourism

Alan Bright, Ph.D.

Alan's teaching responsibilities include on-campus and distance coursework for the M.T.M. program and courses in the natural resource tourism program. Alan's primary research interests center around theoretical applications of social psychological constructs toward the management of natural resources, including values, attitudes, behavior, and the complexity with which people think about issues. These constructs are also considered in the context of attitude and behavior change. Alan's teaching interests focus on development and administration of coursework in the tourism undergraduate and graduate programs.

travel management and tourism

Christina T. Cavaliere, Ph.D.

Cavaliere is an environmental social scientist with a focus on linking tourism and biocultural conservation. Her areas of research involve the human dimensions of socio-ecological systems including tourism impacts. She serves as an Assistant Professor of Human Dimensions of Natural Resources in the Warner College of Natural Resources at Colorado State University in Fort Collins, Colorado. Dr. Cavaliere investigates aspects of sustainability and climate change impacts related to gender, conservation, aviation, wildlife, and governance. View Dr. Cavaliere’s full bio .

travel management and tourism

Stuart Cottrell, Ph.D.

Stuart teaches courses in ecotourism, sustainable tourism development, protected area management, and research in human dimensions of natural resources. His research focus includes sustainable tourism, travel and tourism behavior, visitor impact management, and public perceptions of landscape disturbance issues. Present projects involve a National Science Foundation grant to examine land management agency and water provider perception of pine beetle impacts on water quality. As a former resident fellow with the School for Global and Environmental Sustainability, Stuart conducted a preliminary study of the impacts of mountain pine beetle infestation on recreation and tourism, which led to the present NSF project. One of the highlights of Stuart's teaching involves the monitoring of diseased corals and volunteer based conservation projects for an NGO in the Bahamas.

travel management and tourism

David Knight, Ph.D.

David has developed a unique transnational skill-set in sustainability and tourism management living and working in the U.S., Spain, the Philippines, Peru, and China. Drawing from experience as director, educator, researcher, consultant, collaborator, and confidant, David’s growing university-level leadership underscores his passion for partnerships and diversity in working with real-world organizations and communities to provide tangible, experiential learning opportunities for students. His research and consulting projects for organizations operating from local to international levels have analyzed a variety of sustainability and tourism issues pertaining to National Parks, Chinese tourist behavior, marine protected areas, and rural (e.g., Machu Picchu) community development. Ultimately, David hopes to employ his experience, compassion, and intellect to support institutions of higher learning in empowering diverse communities through exceptional outreach, student recruitment/retention, advising, teaching, and research activities.

travel management and tourism

Mike Manfredo, Ph.D. Head

Michael’s research focus is on understanding human thought about wildlife and natural resources. The goals of his current research program are: to increase the availability of human dimensions information relevant to wildlife and natural resource management; to provide for increased understanding of the role of human dimensions information in natural resources decision-making; to facilitate the integration of human dimension information into the natural resource decision-making process.

travel management and tourism

Dr. Sarah Walker

Dr. Sarah Walker’s research uses an environmental justice lens to investigate the role well-being can play in helping us better understand people’s relationships with their environments. Specifically , she studies human well-being in the context of climate resilience and adaptation in vulnerable communities around the world. Her work also investigates the well-being benefits of spending time in nature. Sarah received her PhD from Colorado State University and is currently completing her post-doctoral training at University of Colorado Boulder. She’s an avid hiker and cyclist, and loves being in the classroom with students.

Lina Xiong

Lina Xiong, Ph.D.

Lina Xiong is an assistant professor in the Department of Human Dimensions of Natural Resources. She is also called "Dr. Bear," because her last name in Chinese means bear. Dr. Bear came to the U.S. in 2006 from mainland China. Lina completed her Ph.D. in Business Administration from Temple University in Philadelphia. Before coming to CSU, Dr. Bear had taught many business courses in the College of Business at Marshall University. Her teaching assignment at CSU includes tourism strategic management, tourism marketing, and advanced lodging in the Master of Tourism Management program. She is also responsible for developing several M.T.M. courses in mandarin. Dr. Bear's research interests include service management, internal branding, employee brand motivation, and customer loyalty. She has published several articles in hospitality management journals. Recently, Dr. Bear's dissertation, titled, "Employee Brand Internalization: The Central Route to a Brand Aligned Workforce," has received a Highly Commended Award of the 2014 Emerald/EFMD Outstanding Doctoral Research Awards in the Hospitality Management category. This is a prestigious international annual award presented by Emerald and the European Foundation for Management Development (EFMD). She has worked in hospitality and tourism businesses in both China and the U.S.

What is tourism management?

Tourism management is a field of study that explores the theory and practice of creating, overseeing, and marketing tourism ventures. Management professionals in the tourism industry typically require skills in leadership, finance, and business operations. The online tourism management program offered by CSU has a unique focus on natural resource management and tourism policy.

What can I do with a degree in tourism management?

As the industry continues to evolve, there are many new and unique opportunities for professionals with an advanced tourism management degree. Graduates of the online Master of Tourism Management program will be qualified to work in fields that include: hospitality and resort management, outdoor and adventure travel, event management, agri-tourism, ecotourism, and more. Anyone intending to create their own tourism enterprise will also benefit from completing this program.

Why study tourism management?

There are numerous rewarding career opportunities in the tourism industry for people with the right skills. In the U.S. alone, tourism supports more than 15 million jobs and generates nearly $2 trillion in economic output, according to the U.S. Travel Association. Working in this industry is often appealing to individuals with a passion for travel, exploration, adventure, and the outdoor lifestyle. The primary goal of tourism ventures is to provide customers and clients with positive experiences.

What jobs can I get with a tourism management degree?

Graduates of the tourism management master’s program gain the managerial skills to create entrepreneurial ventures, or take leadership roles in the industry. Career opportunities in tourism management range from agri-tourism to hospitality and resort management. Students gain the skills to build careers as tourism program directors, event coordinators, sales managers, account executives, marketing managers, customer experience managers, and many others.

What is the average salary for hospitality and tourism?

Salaries vary widely in the hospitality and tourism industry depending on the specific job, region, and other factors. According to Glassdoor, the average annual salary (U.S.) for a tourism marketing manager is $80,673, and the average salary for a hotel manager is $59,461. The median annual salary for a resort manager is $46,342, according to PayScale.com.

What is sustainable tourism management? What is ecotourism management?

Sustainable tourism management is an approach to the business of tourism that values the environment and social responsibility as much as profit. Ecotourism is a subset of sustainable tourism that primarily focuses on exotic, remote, and/or threatened natural areas such as rainforests, coral reefs, and other fragile ecosystems. The typical goal of ecotourism is to promote the conservation of these areas by helping tourists experience them while creating minimal or no environmental impact. A portion of profits from some ecotourism ventures may also be used to help fund various conservation efforts.

Can I get a graduate certificates along with this master’s degree?

Yes. You can apply up to 12 credits of the Communication for Conservation certificate toward the Master of Tourism Management degree.

What is the average timeframe to complete the program?

The online Master of Tourism Management can be completed in two semesters. However, for students who are working full-time, this is likely an unrealistic timeframe. The average student completes the program in two years, but some students may take longer. The flexible, online program allows you to earn your degree at a pace that suits your lifestyle and goals.

Are summer classes an option?

No. All coursework in the program is during the fall and spring semesters.

What fees should I expect to pay in addition to tuition?

In addition to the tuition, students will pay a $32/semester technology fee. There will also be an added cost for books and texts.

The Master of Tourism Management requires completion of 30 credits, with a minimum of four elective credits.

All courses are eight weeks with some courses offered the first part of a semester and others in the second part of a semester. Please work with a Program Coordinator to determine your approved course plan:

Kathryn Metzger Program Coordinator, Tourism Enterprise Program (970) 491-7617 [email protected]

Linda Sawyers Program Coordinator, Tourism Enterprise Program (970) 491-7592 [email protected]

M.T.M. Curriculum

Fall semester: first 8-week session.

  • NRRT 600 – Tourism Industry Concepts and Practices (2 cr.)
  • NRRT 608 – Nature, Outdoor Recreation - Human Well-Being (2 cr.)
  • NRRT 620 – Organizational Management in Tourism (2 cr.)
  • NRRT 679A – Current Topics in Nature-Based Tourism (1 cr.)

Fall Semester: Second 8-week Session

  • NRRT 615 – Sustainable Tourism Development Foundations (2 cr.)
  • NRRT 650 – Financial Management in Tourism (2 cr.)
  • NRRT 655 – Tourism Marketing Concepts and Applications (2 cr.)
  • NRRT 679B – Current Topics in Nature-Based Tourism (1 cr.)

Spring Semester: First 8-week Session

  • NRRT 601 – Quantitative Analysis in Tourism I (2 cr.)
  • NRRT 677 – Project Management and Event Planning (2 cr.)
  • NRRT 671 – Strategic Management for Travel and Tourism (2 cr.)
  • NRRT 567 – Tourism Entrepreneurship (2 cr.)

Spring Semester: Second 8-week Session

  • NRRT 609 – Tourism and Conservation (2 cr.)
  • NRRT 625 – Communication/Conflict Management in Tourism (2 cr.)
  • NRRT 678 – Tourism Leadership (2 cr.)
  • NRRT 667 – Applied Experiential Learning in Tourism (2 cr.)

Elective Options:

Students can take the electives listed below or other electives may be approved by an advisor.

You may substitute some of the M.T.M. courses with electives from the Communication for Conservation graduate certificate program.

The are some additional options, such as RRM 520 – Lodging Management , available as well. Please contact your Program Coordinator to determine your approved course plan.

Application Deadlines

Start your application online and upload materials directly into the online system. You can save your progress and return any time.

Applications are reviewed once they are completed. You can expect to be notified of your application status within two weeks of submitting all application materials.

1 Review Admission Requirements

The tourism management master's degree requires that students have the following:

  • Bachelor's degree from a regionally-accredited institution.
  • A 3.0 GPA on all undergraduate coursework. For applicants who do not meet the 3.000 cumulative GPA requirement, this is an alternative admission pathway. Applicants can gain formal admission if they have a cumulative GPA between 2.800 and 3.000 or have a cumulative GPA below 2.800 and have taken six credits of regular, graduate‐level coursework (500 level or higher) at CSU and obtain a B or better in all courses.
  • GRE scores are not required.

2 Prepare Application Materials

  • A Statement of Purpose essay describing how this program aligns with your goals and why you’re applying for this degree.
  • Your Resume or Curriculum Vitae (CV).
  • Two letters of recommendation (generally from professional or academic references).
  • One transcript from EACH university attended (if previous course work has been completed at Colorado State University-Fort Collins, transcripts are not required).

Please Note: Students may be unconditionally admitted and registered in their first semester of courses with an unofficial transcript. Official transcripts must be submitted, prior to or during your first semester, before you can register for your second semester of graduate work. Failure to meet this condition will result in your dismissal from the Graduate School.

  • Digital Transcripts must be submitted by the originating institution using a secure service such as parchment, eScrip-Safe, the National Student Clearinghouse, or e-Quals. Transcripts received via e-mail are considered unofficial. Use institution code 4075 for Colorado State University or [email protected] if the secure service requires an email address.
  • Graduate Admissions
  • Colorado State University - Office of Admissions
  • 1062 Campus Delivery
  • Fort Collins, CO 80523-1062

3 Complete Online Application

Complete the online graduate application and pay the nonrefundable application processing fee (payable online). As soon as you have completed the required information, please submit your application. Your application will not be reviewed until it is complete and all required materials have been received.

  • Select "Tourism Management (M.T.M.) – Distance" when choosing the program of study.

4 Request Official Transcripts

Request one official transcript of all collegiate work completed from all institutions attended. Transcripts from Colorado State University are not required. Transcripts must be received directly from the originating institution to be considered official.

Electronic (preferred): Digital Transcripts must be submitted by the originating institution using a secure service such as parchment, eScrip-Safe, the National Student Clearinghouse, or e-Quals. Transcripts received via emails are considered unofficial. Use institution code 4075 for Colorado State University or [email protected] if the secure service requires an email address.

Mail (if necessary) Graduate Admissions Colorado State University – Office of Admissions 1062 Campus Delivery Fort Collins, CO 80523-1062

Check Your Application Status

View your application status at any time to ensure your application checklist is complete or to check on updates.

For International Applicants

Proof of English language proficiency is required for applicants from countries or United States territories where there are official languages other than (or in addition to) English. This includes the U.S. territories of American Samoa, Guam, the Northern Mariana Islands, and Puerto Rico.

Learn more about English language proficiency requirements .

We love learning about your goals and answering any questions you have.

travel management and tourism

Program Details

  • 3.0 GPA on all undergraduate coursework
  • Math Entrance Exam scores recommended for applicants who have not taken the required prerequisites within the past 10 years

Application Dates

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Unity Environmental University

Home  /  Distance Education  /  Undergraduate Online  /  Undergraduate Degrees  /  B.S. in Tourism Destination Management

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Tourism Destination Management

Bachelor of science.

Next start date is April 8th. Applying is easy and free!

Create tourism experiences

That embrace social sustainability..

Explore the Tourism Destination Management program at Unity, where your passion for travel meets environmental consciousness. Regenerative tourism and travel is a groundbreaking approach aligning responsible business, social equity, public policy and environmental sustainability.

Whether you aspire to launch an eco-conscious travel business or work on impactful tourism projects that help repair the earth and repair ecosystems, you’ll be uniquely positioned to address critical issues like climate change, biodiversity loss, and cultural preservation.

Join us to shape the future of travel, making it not just a personal adventure but a global force for good. Start your journey today!

Program Overview

To be sustainable, travel experiences must balance natural resource consumption with environmental protection, economic growth with destination resilience, and tourists’ experiences with local needs. Regenerative tourism can be a tool that promotes sustainable resource use while meeting local needs and visions for the future, creating a net positive benefit to the destination.

Destination developers seeking to use regenerative tourism as a tool must be familiar with tourism planning, project and people management, sustainable natural resource principles, visitor use trends, leadership, communication, and more. Learners in Tourism Destination Management will engage with content from the fields of business, economics, sustainability, development, and tourism and hospitality.

They will develop skills in data-driven decision-making, and project planning, design, management, and evaluation. Learners will explore how the tourism and hospitality industry is entangled within other industries (e.g., food systems, transportation), cultivate a set of best practices and project management skills useful for planning, evaluate current and future visitor trends to inform decision-making, understand the impacts of climate change to tourism (and tourism to climate change), and learn to balance local development, sustainable resource use, and economic security using regenerative principles.

Program graduates will be prepared to apply their skills in a variety of occupations, such as destination planners, tourism managers, and tourism coordinators.

Ready to Learn More?

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Career Outlook

Earn your degree.

Unlock new opportunities..

Sustainability Specialist jobs in the U.S., 2022.

Sustainability Specialist pay, 2022.

Estimated U.S. job openings for Sustainability Specialists through 2032.

*Source: O*Net & U.S. Bureau of Labor Statistics. Unity Environmental University cannot guarantee employment. Salary data represents averaged earnings for the occupations listed and includes workers at all levels of education and experience.

Connect with us!

Experiential and Immersive Coursework

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Tourism for Environmental and Social Sustainability

How can tourism be used as a tool to achieve sustainable development goals within a local area? In this course, students will examine best practices for tourism development, management, and evaluation procedures. 

Cinematic image of people working in a start up business. Multiethnic team of experts working together to develop the new projects.

Global Supply Chain Operations: Greening Your Business

The web connecting suppliers, manufacturers, warehouses, and retailers can be intricate. In this course, students will unravel the mysteries of global logistics, operations, and market strategies. Students will gain an understanding of the design, control, and operation of supply chains through the lens of sustainability management.

Happy tourists sightseeing city with map - Couple travelling in Italy

Minimal Impact Ecotourism

You can be a part of the solution and help preserve tourist destinations for generations to come. By delving into the core impacts of ecotourism on societies, economics, and the environment, students will gain a profound understanding of the challenges faced by these sensitive ecosystems.

Degree Requirements and Courses

The Tourism Destination Management degree requires 120 credits. You may transfer up to 90 credits from outside institutions. For more details, browse our  Tourism Destination Management  degree checklist. View our  full course catalog  for a better look into your program, then  apply online  for free to get started.

Frequently Asked Questions

Your online education should be affordable and manageable. Our team of distance education concierges will work with you through the admissions process to help you plan and pay for your degree. Learn more about the costs here.

Our comprehensive 120-credit program can be tailored to fit your schedule and goals! Completion time is flexible, determined by the number of credits you choose to take each term (8 terms/year) and less time with transfer credits. Without transfer credits, you can anticipate the following completion times:

  • 24 credits/year: Complete in just 5 years
  • 30 credits/year: Achieve your degree in 4 years
  • 48 credits/year: Fast-track your education in only 2.6 years

For course requirements, view our  full course catalog or the  Tourism Destination Management program flyer  for a better look into your program. Then apply online for free to get started.

Tourism Destination Management is about making tourism, including eco-tourism and adventure tourism, good for the environment and the people who live in tourist destinations. It focuses on making sure that when people travel, they don’t harm the places they visit. Instead, tourism helps local communities and protects nature. This way, tourism can be a positive force for everyone involved.

Program Features

High Value Education : Nationally recognized for the quality of our programs delivered at an affordable price.

Social Mobility : Unity ranks in the top 15% of colleges in the U.S. for fostering upward mobility.

Sustainability Core : All programs are committed to sustainable practices, preparing you for a future of environmental awareness in all fields.

Flexible Learning : Balance work and education effortlessly by choosing when and where you want to study.

Flexible Start Dates : 8 start dates per year allows you to control your schedule

Personalized Guidance : Benefit from individualized academic and professional advising, where we are dedicated to turning your career and academic aspirations into tangible achievements. Transfer-Friendly : Shorten your academic timeline, since we accept up to 90 credits to value your prior academic achievements.

Experts in the Field

At Unity Environmental University, our faculty is composed of a wide range of environmental science experts who in addition to teaching, conduct their own research and various fieldwork.

Dr. Lydia Horne smiles at the camera in front of a spruce tree.

Dr. Lydia Horne

Subject matter expert.

Embark on a journey into the heart of ecology with Lydia—Maine’s native explorer turned environmental expert! From childhood adventures in the woods to a career unraveling nature’s mysteries, Lydia’s story is a testament to the passion for conservation that began in her backyard.

Armed with an M.S. in forest resources and a Ph.D. in ecology and environmental sciences, Lydia dives into the impact of climate change on Maine’s coastal tourism. As a postdoctoral researcher at the University of Northern Colorado, she delves into how students grasp complex concepts, shaping the future of STEM education.

Ready to blend outdoor exploration with cutting-edge environmental studies? Lydia is your guide to a world where learning comes alive!

Expert Profiles

Seek out knowledge

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John Heather

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Victoria Parker

Baccalaureate Adjunct Faculty

John Heather

Nathaniel saul, victoria parker.

Fill out the form below to speak with someone at Unity about the Distance Education programs. We look forward to hearing from you!

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  • Bachelor Degree in Travel and Tourism Management
  • Undergraduate Programs

AUR’s Bachelor of Science in Travel and Tourism Management prepares graduates for a range of fulfilling careers within one of the world’s largest and most diverse industries. Today, the tourism industry accounts for one in 11 jobs globally. Over the next ten years, the industry will grow at a rate of more than 4% per year. There are real opportunities within this sector for rewarding and exhilarating careers.

Why study travel and tourism management at aur.

There are few more appropriate and relevant places to earn a degree in tourism than in Rome, one of the world’s most important tourist destinations. Rome is often described as the world’s largest outdoor museum, and while this is certainly accurate, the city is anything but an artificial theme park. It is a vibrant, modern European capital that has retained its political and economic relevance in Europe for more than two thousand years.

Career choices

The travel and tourism sector offers myriad career opportunities for those with business management skills. This expanding industry encompasses the marketing and service management of all forms of accommodation services, transportation for both leisure and business, cultural activities, and more. New enterprises and innovations in the industry are constantly springing up, and so too are new career opportunities.

Field Studies

We prepare students for flexible career paths through a combination of theoretical and practical knowledge. These are learned through classroom instruction, field trips, seminars with travel and tourism experts, and hands-on experience. Travel and Tourism Management majors will have the opportunity to gain real-world experience through internships in local tourism-related environments such as hotels, festivals, museums, media companies, and travel agencies.

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Field Study Trips for credit

The Travel and Tourism Management Program offers a range of experiential academic trips and site visits both within Italy and throughout Europe. These opportunities to enhance the theoretical knowledge of the classroom with practical, hands-on experience are an invaluable element of studying at AUR. Recent examples include:

  • Tasting Castelli Romani: Place branding through food and wine.
  • Exploring Italy’s natural wonders in South Tyrol: The Dolomites UNESCO World Heritage Site.
  • Fashion Outlet Tourism: Rome’s world of affordable luxury.
  • Olive Oil production & tourism opportunities in Umbria
  • Terme dei Papi spa in Viterbo: Studying a joint public & private tourism promotion project.

travel management and tourism

Travel & Tourism internship opportunities

AUR’s Travel and Tourism Management curriculum is specifically designed to let students acquire the planning and management skills related to the growth and development of tourism throughout the world. The ‘real-world experience’ elements of the program are further enhanced by a robust internship program. Recent internship opportunities have included:

  • Walt Disney World (EPCOT-Italian Pavilion)
  • Vatican Museums
  • Rome Chamber Music Festival
  • Agriturismo Diacceroni (Tuscany)
  • Context Travel (Rome based travel agency)
  • Hotel Project (Rome based Hotel consulting company)

Unique concentrations within Travel and Tourism Management: Food Tourism and Cultural Heritage Tourism

Travel and Tourism Management students can choose to specialize their studies in Food Tourism or Cultural & Heritage Tourism.

travel management and tourism

Cultural and Heritage Tourism Cultural and Heritage Tourism is a leading sector in Italy, fueled by its immense wealth of artistic, archaeological and architectural treasure, thanks to which it is ranked first in the world for the number of UNESCO World Heritage sites it contains. Students interested in specializing in this area of the travel and tourism industry may concentrate their degree studies in Cultural and Heritage Tourism.

Food Tourism Italy is (rightly) renowned around the world for its cuisine. An increased tourist interest in local food traditions and the farm-to-table movement have driven an explosion in the food tourism business. Italy is the world’s top producer of wine, a leading producer of fine olive oil, parmesan, and prosciutto, to name just a few products that make it such a heavyweight in the global food market. Students interested in working for organizations involved in the production or promotion of Italy’s unique food traditions can take a concentration in Food Tourism.

Career destinations

AUR's Travel & Tourism Management program provides students with both industry-specialized skills and knowledge and overarching management & business training. This means that graduates of the program are career-ready to enter the travel & tourism job market but they also have transferable skills which are highly desirable across a range of career options including Luxury Travel management, Heritage Site management, Convention and Visitors Bureau management, Marketing management, Communications management, Event management, and much more. 

...

Asha M. - 2019

Graduate Studies in the U.K.

...

Jill S. - 2018

Executive Travel Management

...

Billy F. 2020

Marketing & Advertising manager

...

Millie D. - 2020

Graduate Studies in New York

...

Phil A. - 2019

Logistic management in Italy

...

Andy T. - 2019

Travel Blogger, worldwide

Selected Core Course

Selected major electives.

  • Principles of Marketing
  • Financial Accounting
  • International Business Law
  • Computer Applications for Business
  • Introduction to Travel and Tourism
  • Principles of Macroeconomics
  • Introduction to International Business

Research Methods in Travel and Tourism

  • Human Resource Management in Service Operations
  • Entrepreneurship: Creating, Financing and Managing New Ventures
  • Travel and Tourism Strategy
  • Management of Cultural Heritage
  • Travel Writing
  • Advertising Strategy
  • Tourism and Hospitality Law
  • Food Tourism
  • Destination Marketing: European Wonders
  • Sustainable Heritage Tourism
  • Food and (Multi)culture in Italy
  • The Grand Tour and the Literature of Tourism
  • Italian Culture at the Movies
  • Global Value Chain Analysis

Selected Travel & Tourism Management course details

In this course, students explore the processes for obtaining and analyzing relevant, reliable, valid and timely information necessary to examine travel and tourism industry practices and trends.

travel management and tourism

TRAVEL AND TOURISM STRATEGY

Students will analyze strategic choices and what those choices mean within the context of a travel and tourism business. Special emphasis is placed on the importance and application of an analysis of risk and its management within the context of a travel and tourism business.

DESTINATION MARKETING: EUROPEAN WONDERS

This field trip course provides a hands-on opportunity to critically explore destination branding in Europe, and to consider the range of marketing strategies employed by regional governments, Destination Marketing Organizations (DMOs), local businesses and communities.

travel management and tourism

FOOD TOURISM

This class on food tourism will focus on learning the geography of food for various regions of the world through the study of the qualities and attributes of various cuisines and the role that culinary tourism plays in their economy.

CULTURAL AND HERITAGE TOURISM

Emphasis is placed on developing theoretical and practical insights into heritage related to place, community, ethnicity and identity, as well as the stakeholders in the local and global tourism industry.

travel management and tourism

Marketing for Travel and Tourism

We will explore the areas and the challenges facing industry actors as they strive to create distinctive experiences for increasingly demanding and jaded consumers.

Outstanding Faculty

Aur's travel & tourism management faculty is comprised of the outstanding and experienced academics & industry professionals with a broad range of theoretical & practical expertise in their disciplines..

See all faculty profiles

travel management and tourism

Anna Sasso is a marketing specialist, lecturer, and consultant. She combines her business education and managerial experience with a passion for human potential to help students and professionals uncover their unique value and expand their careers. Her professional motto is: ‘To create sustainable competitive advantage through a quality education and lifelong learning.'

travel management and tourism

Marshall Langer

Marshall entered academia after a 12-year career in finance in the U.S. and Europe, in investment banking and risk arbitrage with firms such as Donaldson, Lufkin & Jenrette Securities Corp and BNP Paribas. Marshall is also a Trained Group Counselor. Marshall Langer has been an Adjunct Professor at AUR since 2004.

travel management and tourism

Laura Prota

An economics specialist, Professor Prota publishes regularly on issues related to the specificity of Southeast Asian market transition with a particular focus on place and path-dependent trajectories of development. Beyond her academic interests, Prota has worked as a consultant and project coordinator in several rural development projects in Southeast Asia.

Course requirements and further detail

For more in-depth information about this program and individual course requirements, please see our full catalog .

Why study Travel & Tourism Management at AUR   Field study trips for credit   Travel & Tourism Management Internships   Unique Concentrations: Food Tourism & Heritage Tourism   Career Destinations   Travel & Tourism Management course information   Outstanding Faculty

Why is Rome the best place to study Travel & Tourism Management?   Meet the Travel & Tourism Management faculty   Download our full catalog   Talk to an Admissions Counselor   Take a virtual tour of our campus See what our alumni think of AUR   See available Scholarships

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  • Travel and Tourism /

What is Travel and Tourism Management?

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  • Updated on  
  • Feb 7, 2023

travel and tourism management

Do you feel impressed by the prospect of working in an industry that may involve a lot of travel? Would be enthusiastic to explore the world while you get to experience newer aspects of life? If travel is your passion and management is what you are good at, then, a career in Travel and Tourism Management might be perfect for you! Being a rapidly expanding and highly dynamic industry, travel and tourism achieved significant heights in the past few years. With immense career opportunities underway, you can explore a lot of interesting career opportunities in this field. Hence, through this blog, we would help you in exploring how to make a career in travel and tourism .  

This Blog Includes:

Overview of travel and tourism management , popular travel and tourism management courses, travel and tourism management entrance exams, top global universities , top indian institutes for tourism management , what jobs can i get with travel and tourism management degree , job prospects & salary, top recruiters in india, tourism industry in india, types of travel & tourism in india.

Since the Travel and Tourism industry is an arena wherein most of the jobs that one undertakes are certainly client-facing and involve a certain extent of interaction, courses in this sphere involve various studies in the domain of Communication and Writing skills, Critical Reasoning, and Presentation. Building on these fundamentals, the courses undertake certain papers on the Fundamentals of Tourism, its History, Ecotourism, Environmental Management , Business Statistics, Aviation Management , Airport Management , Introduction to Hospitality , Business Research Methods, Human Resource Management, Travel Agency and Tourism Management, Innovative Practises in Tourism and Event Management. So, for those who look forward to broadening their understanding regarding international tourism, this course would be highly rewarding for you. 

To progress in the field of Travel and Tourism, there are certain pathways that might seem fit for your future ventures. You can directly get yourselves enrolled in a Travel and Tourism course after the 12th that would give you the key information necessary at the bachelor’s level. But if you have the zeal to learn the managerial skills required for the tourism sector along with in-depth learning about the functioning of international tourism, consider going for master’s or doctoral-level courses.

Some of the popular courses in Travel and Tourism Management have been listed below: 

Below mentioned are the entrance exams students need to prepare for pursuing Travel and Tourism Management:

UG Entrance Exams 

  • IIHM eCHAT 
  • JMI Entrance Exam 
  • CUCET Chandigarh University 

PG Entrance Exams 

  • Karnataka PGCET 

To know more about the education and preparation needed to work in Travel and Tourism, read our comprehensive blog on Travel and Tourism courses . 

Not only does the travel and tourism industry involve a thorough study of the subject matter under consideration but also requires one to perfect their skills relating such as leadership, problem-solving, customer-focused approach, ability to work deadlines and team working. So, when you get yourself enrolled in a course in travel and tourism management in one of the top universities around the world, you can nurture your skills in the best possible way. 

  • New York University
  • University of Illinois 
  • King’s College London 
  • The Chinese University of Hong Kong  
  • Boston University  
  • Wageningen University and Research Centre  
  • Michigan State University 
  • University of Gloucestershire  
  • The University of Queensland  
  • Erasmus University Rotterdam  
  • University of Groningen  
  • Monash University  
  • Pennsylvania State University 
  • Michigan State University  

Following are the top-level colleges for pursuing a course in Travel & Tourism Management:

  • Indian Institute of Tourism & Travel Management – Gwalior
  • Indian Institute of Hospitality & Management – Thane
  • Christ University – Bangalore
  • National Institute of Tourism & Hospitality Management – Hyderabad
  • Amity Institute of Travel & Tourism – Noida
  • Kerala Institute of Tourism & Travel Studies
  • Indian Institute of Tourism & Travel Management – Bhubaneswar
  • Indian Institute of Tourism & Travel Management – Noida
  • Indian Institute of Tourism & Travel Management – Goa
  • Indian Institute of Tourism & Travel Management –  Nellore

Travel and Tourism Management students are taught business concepts specific to the travel industry and they can take up courses in Human Resources, Media Relations, Facilities Management and Financial Strategies. Besides, this overseas education provides internship opportunities for international students prior to graduation. From working in multidimensional roles in the hotel industry and providing premium services to customers to employing your art of storytelling to provide tour guides to people, there are numerous jobs in Travel and Tourism . Joining at the executive level, you can extend your career and make your way into great portfolios in top-notch institutions.

Some of the prospective job avenues that you may consider after completing courses in Travel and Tourism Management include:

  • Travel Agent : Your role as a Travel Agent allows you to plan a trip including flights, car rentals and accommodations. Also, you should have knowledge about the weather, traditions and tourist attractions of popular destinations. An assistant must have good networking and customer service skills to build and maintain a clientele base.
  • Travel Manager: A Travel Coordinator or Manager organises the travel arrangement of large organisations such as non-profits or universities. From booking flights on commercial or private jets, reserving conference rooms, and supervising support staff in forwarding information, the role of a Travel Manager is endless.
  • Lodging Manager: Lodging Managers are responsible for operating resorts, hotels and motels and are in charge of overseeing the complete operation. Larger landmarks may have separate managers for food services, housekeeping and human resources while small motels may only have one General Manager. 

Besides these, other profiles that you can consider in Travel and Tourism Management include Tour Manager, Event Manager, Holiday Representative, Tourism Officer, Air Cabin Crew , Property Manager, etc.

Tourism Management offers plenty of opportunities to graduates & undergraduates. Here is a list of top job profiles for reference: 

  • Holiday/Travel Agent
  • Travel Executive
  • Tourism Manager
  • Tourist Guide
  • Tour Manager
  • Hotel Manager
  • Spa Manager
  • Travel Agency Manager
  • PR Manager 
  • Event Manager

The main concern of every candidate is to have a good amount of salary. In the case of tourism, the starting salary is low like in other professions. For early experience, one can also do part-time jobs or can consider summer internships. The Initial Salary ranges from INR 15,000 – 20,000. Although the salary increases with increased experience. 

Here is a list of a few companies which offers jobs in Tourism:

  • Cox & Kings Ltd.
  • Indian Railways Catering & Tourism Corporation (IRCTC)
  • Thomas Cook (India) Ltd.
  • Make My Trip
  • Club Mahindra Holidays
  • East India Travel Co. 
  • Jet Airways
  • Kesari Tours
  • Indian Airlines & British Airways, etc. 

A traveller knows how vital, dynamic and evolving is the industry of Tourism. It is important for the economic growth of any country. According to the reports of Tourism in India, it has generated INR 15.24 lakh crore or 9.4% of India’s GDP in 2017. It has also provided employment to the candidates in absolute terms with around 41.622 million jobs that are 8% of the total employment in India. It is estimated that the tourism industry will grow at an annual rate of 6.9% and reach INR 32.50 lakhs crore by 2028. So it is a profound idea of pursuing the course of Travel & Tourism. 

Tourism is all about leisure time and travelling is an activity of people to distant places away from home. It includes Outbound Tourism, Inbound Tourism, and Domestic Tourism. 

Outbound Tourism: It refers to travelling to a place outside of your home country. For example, from the Indian tourism perspective, Going to the UK from India. 

Inbound Tourism: It is when people from another country visit your country. For example, from the Indian tourism perspective, Coming to India from Canada. 

Domestic Tourism: As the name suggests, refers to the people travelling from place to place within the home country. For example, from the Indian tourism perspective, Going from Delhi to Mumbai. 

Ans. Candidates need to have – excellent communication skills, enthusiasm, patience, time management skills, teamwork, leadership skills, etc.

Ans Indian Institute of Tourism & Travel Management – Gwalior Indian Institute of Hospitality & Management – Thane Christ University – Bangalore National Institute of Tourism & Hospitality Management – Hyderabad

Ans. IRCTC  Air Asia Flying Fox Indian Airlines & British Airways Make My Trip Emirates

Ans. The scope of Tourism would not end as many people love to explore & visit places. Keeps the lives of people active & away from stress. The opportunities will never end for freshers in this field.

Ans. As an event manager, tour manager, tour guide, PR manager, Travel agency manager, etc. 

Navigating tourists through travel destinations and offering them the history of art and architecture, a job or a business in Travel and Tourism Management would help you find your way into the world. And if you have any doubts or inhibitions, then our experts at Leverage Edu can figure things out for you. 

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Please give me information about travel and tourism course.

Hi Roshan. Travel and tourism courses are courses that gives an individual knowledge about the international tourism industry. Some of the popular Bachelor’s courses include : BA in Travel & Tourism Management, BA in Tourism Studies, BA in Hospitality, Travel & Tourism Management, and BBA in Travel & Tourism Management. The top universities you can apply for these courses are: New York University, University of Illinois, King’s College London, The Chinese University of Hong Kong, and the Boston University. To discover more articles like this one visit the experts at Leverage Edu.

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BTTM (Bachelor of Tourism and Travel Management) - Course, Admission, Syllabus, Salary, Scope

  • What is B.T.T.M. (Bachelor of Tourism and Travel Management)?

Bachelor of Tourism and Travel Management, also known as B.T.T.M. is an undergraduate degree programme that is a sought-after course for students willing to make a career in the field of travel and tourism . B.T.T.M. an undergraduate degree provides a wider job scope that caters to a lot of many needs. The degree helps students to prepare and be conversant with the modern trends of tourism. It helps to develop managerial skills in order to meet the demands of the industry. The B.T.T.M. degree provides international exposure to students and encourages international internships.

What is the full form of B.T.T.M?

B.t.t.m fees structure, why choose b.t.t.m, b.t.t.m. (bachelor of tourism and travel management) eligibility, skills required for b.t.t.m degree, b.t.t.m. (bachelor of tourism and travel management) application process, top b.t.t.m. (bachelor of tourism and travel management) exams, b.t.t.m cut off, b.t.t.m syllabus, b.t.t.m. (bachelor of tourism and travel management) specializations, b.t.t.m. specialisations, what after the b.t.t.m course, careers opportunities after the b.t.t.m course, salary after b.t.t.m degree, employment areas, top private b.t.t.m colleges in india, top government b.t.t.m colleges in india.

Potential candidates learn to assimilate the methods of sustainable tourism and mitigate the negative impacts of travel on the environment. The programme also benefits the students in having a bright future as after finishing this course, they become eligible to work in various sectors of the tourism and travel industry such as resorts, cruise ships, hotels, and other related industries.

The full form of B.T.T.M is Bachelor of Tourism and Travel Management. Bachelor of Tourism and Travel Management (B.T.T.M.) is an undergraduate degree programme designed to provide aspiring students with the essential knowledge, skills, and experience needed to advance in the travel and tourism industry. The BTTM programme is designed to provide students with a competitive advantage in the sector, with an emphasis on recent trends and practices.

B.T.T.M. Highlights

B.T.T.M fees vary depending on the various factors, one of the most important factors is the college or university that students attend. Before enrolling in any particular college, students need to check the B.T.T.M fee structure by visiting the official website of the college or directly college. B.T.T.M fee ranges between Rs. 10,000 to Rs. 8,00,000.

There are numerous advantages of a B.T.T.M. course. The Bachelor of Travel and Tourism Management degree programme is designed for aspiring students who want to establish a career in the tourism industry. The programme comes with various job opportunities such as travel guide, travel agent , travel coordinator tour operator, travel counselor, and tour operator. Candidates after completion of Bachelor’s degree in Travel and Travel Management. Students will be able to work in various fields such as hospitality, travel, and tourism industries.

Aspirants can find the job in both the private and public sectors, commercial organisations, and many travel agencies. Candidates will have the freedom to work all over the country. Candidates who are interested in becoming tourist guides can opt for this course as a good option.

Every college has different eligibility criteria for admission procedures. Candidates must fulfill certain eligibility requirements to get admission to B.T.T.M courses. Candidates before applying to top colleges and universities. Here, are a few important points that candidates need to keep in mind while applying for colleges.

  • All those candidates who have passed 10+2 or its equivalent examination in any other stream conducted by a recognised Board/University/Council.
  • Candidates must have a minimum 45 aggregate per cent in class 10+2. Reserved categories such as SC/ST are given relaxation up to 5 per cent.
  • There is no age restriction, candidates of any age can apply for the B.T.T.M. programme.
  • Candidates need to apply for entrance examinations conducted by top universities and examination authorities.

The BTTM programme emphasises the development of skills in human resource management, marketing, research, legislation, strategic planning, information technology, and finance. A few more skills required for the candidates while pursuing the course are mentioned below:

To pursue a B.T.T.M. (Bachelor of Tourism and Travel Management) in any institute within India, candidates are required to complete certain procedures. There are two methods of admission processes: entrance exam and direct admission. Institutes offering this course conduct a relevant entrance exam for admission. Candidates are admitted based on their performance in the respective entrance examination. Many top institutes in India conduct entrance exams for admission. The other method for conducting admission is the direct admission process which is mainly regulated by private universities.

Management gives admission on the basis of the academic qualification of an applicant. Candidates have to carry all the documents required for admission while applying to colleges and universities.

Entrance exams are conducted across India for admission in programmes such as B.T.T.M. (Bachelor of Tourism and Travel Management). Candidates need to qualify for these entrance exams to get admission to major institutes within India. A few entrance examinations conducted for the BTTM course are mentioned below.

IELTS (International English Language Testing System) : IELTS is a globally standardised English proficiency test language for non-native English speakers. It is collectively administered by the British Council and IDP. Candidates' ability to handle the English language is evaluated based on their performance in this examination.

ITM Entrance Test : This is a national entrance and scholarship test conducted by ITM University, Gwalior . It is held for admission to numerous undergraduate, postgraduate, and PhD courses offered by the university. The courses are offered in various disciplines such as Engineering , Science , Pharmacy , IT, Business and Management Studies, hotel management , Nursing , Agriculture and Veterinary Science , Design , Teaching and Education, Arts , Law and Humanities, and Social Science .

A cutoff score is a predetermined number used to screen out unqualified candidates on any given test or evaluation. Cutoff scores help the candidate to pursue the course in their desired college or university. The cutoff score is based on the number of candidates who appeared for the exam, reservation categories, marks announced by the college, and difficulty level of the question paper.

The syllabus may vary from college to college. Stated below is the syllabus for the B.T.T.M. (Bachelor of Travel and Tourism Management) taken from Maharshi Dayanand University (MDU), Rohtak .

Candidates can pursue different specialisations in B.T.T.M. (Bachelor of Tourism and Travel Management). Below are the specialisations from which graduates can select any specialisation benefiting their careers.

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Candidates after completion of Bachelor of Tourism and Tower Management can find work in various sectors such as Airlines, hotels, travel agencies, and public sectors. candidates can choose their career options in both public and private sectors. candidates with government jobs will have handsome salary packages including government incentives and benefits. candidates who are willing to start their own business can opt for this course. He or she can start star hotels, and travel agencies, and can become tourist guides.

In the present market, tourism is having great demand, as there is a need for travel specialists in every sector to visit new places. Many people make a living in the travel and tourism business, which includes jobs such as travel and hospitality, hotel management, and restaurant management. While there are no mandated employment duties, graduates are free to start their own businesses.

Candidates have numerous career opportunities after completing their B.T.T.M. course. Some popular job profiles that candidates can pursue after securing a B.T.T.M. degree are as mentioned below:

Tourism Managers : Tourism managers' job involves promoting tourism in their region through advertising campaigns and strategies and providing assistance to tourists. They also have to make presentations on tourism awareness or new initiatives towards tourism.

Transport Administrators: Transport administrators devise methods and procedures for operating freight and passenger services, time schedules, and routes.

Travel Consultants: These professionals help clients in selecting the ideal travel package based on their suggestions and requirements. They also provide them with all relevant and essential information regarding travel.

Event Manager : An event manager is responsible for organising and supervising an event. From the venue to the food, everything is managed by them.

Travel Agent : A travel agent plans and sells transportation, accommodations, insurance, and other travel services. They cooperate with clients to determine their needs and advise them on appropriate destinations.

Customer Service Manager: Customer Service Managers are responsible for supervising and managing the customer service team. They also train staff members to provide the highest standard of service and ensure that all company policies are followed.

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Top Recruiters

Some of the top recruiters that hire BTTM graduates are mentioned below:

The remuneration depends upon the capabilities of an individual. The salary for each job profile is also different from each other. Mentioned below are some job profiles with a salary reference.

Candidates after completion of the BTTM degree can work in various fields such as hospitality, travel agencies, hotels, hospitality, and many other private organisations.

  • Tourism industries
  • Travel agencies
  • Tourist Resorts
  • Voyage companies
  • Entrepreneurship
  • Tourism Boards

In India, there are a number of private B.T.T.M. colleges. Private universities are significantly more expensive than public universities. Some of the top private Bachelor of Travel and Tourism Management colleges and also BTTM fees are discussed below:

Attending a public university is less expensive than attending a private university. These colleges are well-known throughout India for their high academic excellence. Some of the top government BTTM institutions and BTTM fees are as follows:

Frequently Asked Question (FAQs)

Graduates can fetch excellent pay for themselves. The remuneration varies for each job profile. The salary also depends on the capabilities and skills of an individual. The two highest paid professions in this field are Transport Administrator (Rs. 14 lakh p.a.) and Customer Service Manager (7 lakh p.a.).

Yes, candidates from science stream or any other stream can pursue B.T.T.M. (Bachelor of Tourism and Travel  Management) course and can have a career for themselves in the travel and tourism industry.

Candidates can pursue a specialisation in various fields such as Tourism Management, Airline Management, Airline Ticketing, and Hospitality Accounting if they want to pursue B.T.T.M. (Bachelor of Tourism and Travel  Management).

The average fees of Bachelor of Travel and Tourism Management ranges from Rs. 1.8 lakhs to Rs. 6 lakhs. The fee for any course changes from institute to institute. Some colleges grant scholarships to students based on their qualification.

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Questions related to B.T.T.M.

Dear aspirant !!

Hope you are doing good ! No this course is not necessary,you may do other courses as well.

Students from any stream (science/commerce/arts) are eligible to pursue a career as an air hostess; they only need to have English as one of the mandatory subjects in class 10+2. Diploma in Cabin Crew, BBA or MBA in Aviation, MBA in Aviation Management are some of the popular Air Hostess Courses After 12th.

Hope it helps you !

Yes NEHU Shillong - North Eastern Hill University offers MTTM course. Master of Tourism and Travel Management (MTTM) is a full time two years postgraduate course offered by North Eastern Hill University, Shillong. Admission Based on Valid MAT Entrance exam Score conducted by All India Management Association. North-Eastern Hill University was established in 1973  and is a government college. NEHU Shillong is accredited by the National Assessment and Accreditation Council (NAAC) with grade A. The university is also recognized by the University Grants Commission (UGC).  Please click the below link to know more about this college.

https://www.careers360.com/university/north-eastern-hill-university-shillong

bttm is a college that offers education in the travel and tourism department. placement also occurs into the related fields of travel agencies, hotels, travel companies, and such commercial hubs related to the college. you can expect salaries ranging between 2 lakh to 20 lakh

BTTM ( Bachelor of Tourism and Travel Management) is a four-year under-graduate course. The admission is Merit/Entrance based depending on the institute you prefer.

Since it is a UG course, the admission is mostly based on 10+2 score of the candidates. In addition to this, some colleges might require you to attend an Entrance test.

Some of the entrance exams are national level while others are college-specific. Some of these exams include:

IELTS, ITM Entrance Test (for ITM University Gwalior),MCC Entrance Test ( for Madras Christian College), GATA ( for GD Goenka University) etc.

Note: The applicant must have commerce as the mainstream of study in 10+2 level to be eligible for BTTM course.

All the best!

to apply for bachelor of tourism and travel management you can clear many exams and apply to the colleges that take the score of the exams that you have answered. the exams are:

  • IELTS (International English Language Testing System)
  • ITM Entrance Test
  • and many more

you can receive more information here https://www.careers360.com/courses/bttm-bachelor-of-tourism-and-travel-management

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A QA Lead is in charge of the QA Team. The role of QA Lead comes with the responsibility of assessing services and products in order to determine that he or she meets the quality standards. He or she develops, implements and manages test plans. 

Process Development Engineer

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Travel and Tourism Management

Travel and Tourism Management incorporates management principles and procedures of the travel and tourism industry as well as destination geography, airlines, international travel, cruising, travel by rail, lodging, recreation, amusements, attractions, and resorts. Employment qualifications and opportunities are also included in this course.

This binder does not contain all lesson plans for this course. This content can be used with any textbook or instructional materials. If locally adapted, make sure all TEKS are covered.

Scope and Sequence

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CTE TEKS - Implemented 2017-2018, adopted in 2015

Travel and Tourism Management course scope and sequence within the Hospitality and Tourism Career Cluster® summarizes the content to be taught, and one possible order for teaching the units of instruction. A brief description of each unit and the corresponding TEKS are included. This scope and sequence may be adapted or adopted by the local education agency.

Program of Study

Based on the House Bill 5 Foundation High School Program, the Travel and Tourism program of study within the Hospitality and Tourism Career Cluster® provides helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. This document is designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.

Based on the House Bill 5 Foundation High School Program, the Lodging Manager program of study within the Hospitality and Tourism Career Cluster® provides helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. This document is designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.

Based on the House Bill 5 Foundation High School Program, the Recreation Worker program of study within the Hospitality and Tourism Career Cluster® provides helpful information, including the core courses and career-related electives in high school that will help prepare students for their career goals. This document is designed for students, but can also be used by administrators, counselors, teachers, business and industry representatives, and parents.

Unit 1: Overview of Travel and Tourism Management

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In this lesson, students will work out the cost of planning both short and long trips or vacations.

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In this lesson, students will review all TEKS for Travel and Tourism Management, then research and develop a project proposal and presentation. Student projects and presentations will be based on selected course TEKS.

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In this lesson, the student will research the names and roles of various federal agencies in the travel and tourism industry along with understanding the purpose of a passport, visa and tourist card.

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In this lesson, students will work in teams to brainstorm solutions on making effective travel decisions regarding budget, customer concerns, training staff, improving service, and providing the best vacation possible.

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In this lesson, students will identify the impact of tourism sales on distribution systems, describe how travel is sold, and compare direct and indirect distribution of travel suppliers.

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In this lesson, students will explain the importance of a marketing plan, evaluate various marketing strategies, and create and design promotional items to sell products.

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In this lesson, students will evaluate why it is important to enhance customer service and how it increases a business' bottom line.

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One or more lesson plans are currently not available. Review the scope and sequence document, TEKS, and available lesson plans, to determine which additional lesson plans to locally develop.

You can download the optional blank lesson plan template provided here, to locally develop a new lesson plan, consistent with the others provided in the Texas CTE Resource Center.

If after developing a new lesson plan, you would like the TEA to consider adding it to the resource library for colleague teachers to also use in the future, attach the lesson plan and any supplemental instructional materials through the form here , for consideration. If published, we will attribute the materials to you.

Unit 2: Hospitality Services Departmental Organization

Unit 3: the business of hospitality services.

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In this lesson, students will summarize how to use the state of the economy to plan products and services.

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In this lesson, students will interpret and use industry standards for principles of budgeting and forecasting to maximize profit and growth.

Unit 4: Industry Regulations and Compliance

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In this lesson, students will display knowledge of safety guidelines.

Unit 5: Technology in the Workplace

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In this lesson, students will evaluate current and emerging technologies to improve guest services.

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In this lesson, students will understand the importance of employability skills and is able to explore and effectively plan for managing travel and tourism careers.

Unit 6: Customer Service

Unit 7: communication skills, unit 8: employability skills.

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In this lesson, students will outline education opportunities available after high school graduation, especially in Travel and Tourism Management. Students will also evaluate personal job skills, aptitude, and interests with a state recognized assessment program.

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In this lesson, the student will develop an awareness of cultural diversity and determine its' impact on teamwork, by working with diverse groups of students on various activities.

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In this lesson, students will identify the elements of geography that affect travel and tourism.

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In this lesson, students will create a career portfolio and personal résumé, and rehearse and role-play the interview process. In addition, students will identify self-responsibility and self-management skills, identify proper interview techniques, and analyze interview questions and appropriate responses.

Unit 9: Professional Ethics

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In this lesson, students will understand the ethical and legal responsibilities in the travel and tourism industry.  Students will demonstrate making ethical and professional decisions through role-play and then ask the question, "What would you do?"

Unit 10: Leadership Development

Unit 11: professional development.

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In this lesson, students will outline education opportunities available after high school graduation, especially in hotel management. Students will also evaluate personal job skills, aptitude, and interests with a state recognized assessment program.

Unit 12: Career Exploration

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In this lesson, students are introduced to the Career Cluster, Travel and Tourism Management, and will develop an awareness of career opportunities related to the Travel and Tourism Industry.

University of Hawaiʻi System News

Record $517K raised to empower future leaders in travel industry management

  • April 11, 2024

people sitting on tables in a large ballroom

The University of Hawaiʻi at Mānoa Shidler College of Business ’ School of Travel Industry Management ( TIM school) held its 22nd annual Celebrate a Legacy in Tourism gala on April 10, at the Sheraton Waikīkī. Also marking the college’s 75th anniversary, this year’s fundraiser raised a record-breaking $517,000 thanks to the generous support of the hospitality and Hawaiʻi business community.

people with lei standing and smiling

“We’re proud to recognize Mufi Hannemann, Holden Lim and Kyo-ya as trailblazers in their industry, who continue to inspire current and future graduates,” said Shidler College Dean and First Hawaiian Bank Chair of Leadership Management Vance Roley. “Further, it’s incredible that over half a million dollars has been raised to support student scholarships. We applaud the efforts of our volunteer table sales committee and the 2024 honorees to greatly amplify our impact.”

2024 honorees

Celebrate a Legacy in Tourism honors individuals who have made significant and long-term contributions to Hawaiʻi ’s tourism industry. This year, the Legacy in Tourism Award was presented to Muliufi “Mufi” Hannemann; Holden Lim, BBA ’89 was inducted into the TIM Alumni Hall of Honor; and Kyo-ya Hotels & Resorts, LP received the Distinguished Service Award.

Hannemann was honored with the Legacy in Tourism Award for his vast contributions to the tourism industry and dedication to fostering the development of students. As president and CEO of the Hawaiʻi Lodging & Tourism Association, chair of the Hawaiʻi Tourism Authority board, and board member of the U.S. Travel and Tourism Advisory Board, Hannemann has played a pivotal role in shaping the state’s tourism landscape. His founding of the Pacific Century Fellows and service to the TIM school as an advisory council member further showcases his commitment to nurturing future leaders.

people sitting on tables in a large ballroom

Lim, president of Hospitality Link International, Inc. , was presented with the TIM Alumni Hall of Honor award, recognizing his professional achievements and continued support of the TIM school. Lim’s career in the hospitality industry began in 1989 at the Westin St. Francis in San Francisco and over the years, he contributed significantly to firms like HVS International and Sonnenblick-Goldman Company, orchestrating over $4.5 billion in real estate transactions. Lim remains engaged with the TIM school, currently serving on the TIM Alumni Association as secretary.

Kyo-ya Hotels & Resorts, LP , was recognized with the Distinguished Service Award for their contributions to Hawaiʻi ’s tourism industry and the community, providing many hours of service and volunteer hours to various local causes. Kyo-ya expanded its footprint across Hawaiʻi and California, including iconic properties like The Royal Hawaiian and Sheraton Maui. Additionally, Kyo-ya serves as a pipeline for hospitality careers, hiring numerous graduates from UH and mentoring high school and college students, ensuring the continuity of generations in the islands.

This year’s presenting sponsor was Marriott International; contributing sponsors were Bank of Hawaii; Central Pacific Bank; First Hawaiian Bank; Hawaiʻi Lodging & Tourism Association, Iron Workers Stabilization Fund & Iron Workers Local 625; KV & Associates and Stanford Carr Development; Kyo-ya Hotel & Resorts, LP ; “Sheraton Old Timers” group; and The Westin Maui and Trinity Investments. Hawaii Business magazine once again served as the 2024 media partner.

To support the TIM school or Shidler college, contact Jennifer Lieu, director of development at [email protected] . For a full list of past honorees click here .

Related Posts:

  • $425K raised to support UH Travel Industry…
  • UH TIM professor earns Pacific Business News’…
  • 20th annual TIM School fundraiser honors Roy…
  • previous post: UH Mānoa hits academic rankings record with 8 subjects in U.S. top 20
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Small Business Trends

10 best business travel management companies.

business travel management companies

A good travel management company can provide you with a travel program that is tailored to your needs, as well as travel arrangers to help you with all of your travel arrangements. They can also provide you with helpful tips and advice for business travelers. If you’re looking for the best travel management services for your business, then look no further than the following 10 companies.

What are Business Travel Management Companies and What do They Offer Business Travelers?

BTMCs, provide services to their corporate clients to help manage their business travel. This can include providing software that tracks the expenses and itineraries of traveling employees, booking flights and hotels, arranging car rentals and other transportation, and providing customer service support during the travelers’ trip.

This can be invaluable for companies that have many employees traveling for work regularly, as it helps keep track of all the costs and logistics associated with business travel. Additionally, BTMCs can often negotiate lower rates for their clients on various travel services.

  • READ MORE: Travel Risk Management Tips

Benefits of Using a Corporate Travel Management Company

There are many benefits to using a corporate management company for travel, including these four:

  • Expense management. BTMCs can help businesses keep track of their spending on business travel and provide software to help manage and automate the expense reporting process.
  • Business traveler support. Corporate travel management companies can provide customer support to travelers 24 hours a day, 7 days a week. This can be helpful in the event of an emergency or last-minute changes to travel plans.
  • Travel management solution. BTMCs can provide businesses with a complete travel management solution that includes booking flights and hotels, arranging transportation, and providing customer support.
  • Lower travel costs. BTMCs often have access to discounts on flights, hotels, and other travel services that they can pass on to their clients.

10 Best Business Travel Management Companies

How to Grow Your Corporate Travel Program

A company can grow its business travel program in a few ways, including using a business management company for travel. Business travel arrangers can help to make travel easier and more efficient for employees, which can save the company time and money.

You can also educate employees on the benefits of using a travel management company in the travel program. And you can encourage employees to book their travel early.

General Criteria for Choosing the Best Business Travel Management Company- Our Methodology

Selecting the right business travel management company is crucial for streamlining your corporate travel needs. To assist you in this important decision, here are some general criteria to consider, along with a scale indicating their relative importance:

1. Expertise and Industry Experience (9/10):

  • Extensive experience in corporate travel management.
  • In-depth knowledge of the travel industry and its trends.
  • Proven track record of successfully handling business travel for clients.

2. Cost Efficiency (9/10):

  • Competitive pricing and cost-effective solutions.
  • Ability to negotiate discounts with airlines, hotels, and other service providers.
  • Transparent pricing structures with no hidden fees.

3. Traveler Support and Assistance (9/10):

  • 24/7 availability for traveler support.
  • Access to a dedicated travel advisor or consultant.
  • Quick response time to resolve travel-related issues.

4. Technology and Booking Tools (7/10):

  • User-friendly online booking platforms.
  • Integration with expense management systems.
  • Mobile apps for easy on-the-go bookings and itinerary access.

5. Customization and Flexibility (7/10):

  • Tailored travel solutions to meet your specific business needs.
  • Ability to accommodate last-minute changes or adjustments.
  • Flexible policies that align with your company’s travel policy.

6. Traveler Well-being and Safety (9/10):

  • Implementation of traveler safety measures and risk management.
  • Access to real-time updates and alerts during travel.
  • Compliance with health and safety regulations, especially during emergencies.

7. Reporting and Analytics (7/10):

  • Access to detailed reporting on travel expenses and patterns.
  • Analytics tools to help identify cost-saving opportunities.
  • Insights into traveler behavior and preferences for future improvements.

8. Global Reach and Network (7/10):

  • A wide network of partners and suppliers worldwide.
  • Capabilities to manage international travel seamlessly.
  • Knowledge of regional travel nuances and requirements.

9. Client References and Testimonials (7/10): 

  • Positive feedback and references from current clients.
  • Case studies showcasing successful travel management experiences.
  • Reputation and credibility within the industry.

10. Sustainability and Environmental Responsibility (5/10):

  • Commitment to sustainable and eco-friendly travel practices.
  • Options for carbon offset programs or eco-conscious travel choices.
  • Alignment with your company’s sustainability goals.

10 Best Business Travel Management Companies

The 10 Best Travel Management Companies for Business Travel

As businesses increasingly shift to a global marketplace, the need for efficient and cost-effective travel management has become more important than ever.

In this new era of globalization, organizations are looking for travel managers who can help them navigate the higher prices and complex logistics of doing business internationally. Here are ten of the best travel management companies for businesses of all sizes:

1. TravelBank

TravelBank offers a comprehensive corporate travel management solution with extensive industry experience that includes expense reports, money management, and booking. With TravelBank, businesses can save time and money while ensuring that their employees have a safe and seamless travel experience.

2. AMEX GBT

If you’re looking for an efficient and reliable way to handle your business travel, AMEX GBT is a great option with a fantastic reputation. Their risk alerts and direct communication during disruptions make them a dependable choice, while their pre-negotiated rates can save you money.

Plus, their customer care operates at a rapid 15-second response time, so you can always get help when you need it. And if you need to cancel your trip last minute, FlexiPerk can get you up to 80% of your money back.

3. SAP Concur

SAP Concur is a comprehensive solution for businesses looking to manage their travel spending. It offers a wide range of features, including booking tools, expense reporting, and invoicing. This makes it an ideal solution for companies that want to streamline their travel process and reduce their expenses.

  • READ MORE: David Alexander of SAP Concur: Automating Expense and Travel Management Sheds Light on Company Spending Issues

CWT is a 150-year-old company that has a global presence in 150 countries. So it has a fantastic reputation and a wealth of industry experience. It offers a business-to-business-for-employees platform that’s reliable and easy to use. Their myCWT app is accessible on PC and mobile devices, and it allows travelers to book flights and make reservations at 800,000+ properties at special rates.

Egencia is a travel management software that can help businesses keep track of their travelers and their travel data. This can help ensure traveler safety and a smooth travel program. Egencia also offers reports and analytics so that businesses can see how their travelers are performing and where they can make improvements.

10 Best Business Travel Management Companies

6. BCD Travel

BCD Travel offers comprehensive travel management solutions for businesses of all sizes. With offices in 109 countries, BCD Travel is well-positioned to help businesses manage their travel needs worldwide.

Their software suite includes three separate platforms that can be customized to meet the unique needs of your business. Additionally, BCD Travel offers access to APIs to integrate with their platforms, making it easy to get the exact solution you need.

If you’re looking for a comprehensive travel solution for your business, look no further than CTM. They provide online booking tools for corporate travel, making it easy to find a hotel and car rental. With CTM, you can get your business trip organized quickly and easily.

8. TravelPerk

With the world’s largest inventory of travel options and partners with the biggest names in the business, TravelPerk can cater to your every need. Forget about hours wasted researching flights, hotels, and car rentals – let TravelPerk do all the hard work for you.

9. FCM Travel Solution

If you’re looking for great deals on business travel, FCM Travel Solution is the perfect option. With over 650,000 hotel properties and major airline partnerships, FCM can offer you specially negotiated airfares and hotel rates.

Plus, their FCM Connect suite of tools includes a powerful online booking tool and an expense management platform, making trip planning and tracking expenses a breeze.

10. TripActions

TripActions has trusted partner connections and an easy booking process that’ll have you on your way quickly and easily. Plus, if you need any help along the way, TripActions’ customer support is always happy to help.

10 Best Business Travel Management Companies

  • READ MORE: business travel tips

Factors to consider when choosing a corporate travel management company

When choosing the best corporate travel management solutions for a small business, there are a few key factors to consider.

One of the most important considerations is the travel managers themselves – what experience do they have and what is their knowledge of the travel industry advancements that can save money for your company?

Additionally, it’s important to look at the company’s commitment to traveler wellbeing. Are they offering features like loyalty rewards programs and 24/7 support? Finally, it’s also important to check out the company’s ability to save you money.

Can they offer discounts on airfare, hotels, and car rentals? By considering all of these factors, you can be sure that you’re choosing the best travel management solutions for your business.

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Mufi Hannemann recognized at this year’s Celebrate a Legacy in Tourism Gala

H ONOLULU (KHON2) — For his significant and long-term contributions to Hawaii’s tourism industry, Mufi Hannemann has been chosen to receive this year’s ‘Legacy in Tourism Award’.

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He was honored at the Celebrate a Legacy in Tourism Gala Wednesday night.

The event is the largest fundraiser for the University of Hawaii’s school of Travel Industry Management at the Shidler College of Business.

It aims to raise scholarship funds for the UH’s Travel Industry Management students.

Hannemann serves as the president and CEO of the Hawaii Lodging and Tourism Association and the chairperson for the Hawaii Tourism Authority board.

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For more information visit UH’s Shidler College of Business website.

For the latest news, weather, sports, and streaming video, head to KHON2.

Mufi Hannemann recognized at this year’s Celebrate a Legacy in Tourism Gala

  • A new global BCG study reveals that during the past two decades, only 26% of corporate transformations successfully created value in both the short and long terms.
  • We highlight five truths about corporate transformation—and refute one lie that executives like to tell themselves.

BCG Henderson Institute Newsletter: Insights that are shaping business thinking.

" "

Business Transformation

/ article, five truths (and one lie) about corporate transformation.

By  Martin Reeves ,  Christian Gruß ,  Kristy Ellmer ,  Adam Job ,  Gabe Bouslov , and  Paul Catchlove

Key Takeaways

In an era of technological advancements, geopolitical tensions, and economic turmoil, standing still is akin to moving backward. As the durability of competitive advantage has dwindled , the average tenure of companies on the S&P 500 index has more than halved since the late 1970s. 1 1 S. Patrick Viguerie, Ned Calder, and Brian Hindo, 2021 Corporate Longevity Forecast , May 2021, Innosight website. Notes: 1 S. Patrick Viguerie, Ned Calder, and Brian Hindo, 2021 Corporate Longevity Forecast , May 2021, Innosight website.

But changing with the times is difficult: A new global BCG study reveals that during the past two decades, only 26% of corporate transformations successfully created value in both the short and long terms. (See “ About Our Research .”)

So how can change leaders beat the odds? We use our empirical insights to highlight five truths about corporate transformation —and refute one lie that executives like to tell themselves.

Truth #1: You Can (and Should) Fix Things Before They Break

In transformations, timing matters: Pre-emptive transformations are initiated while total shareholder return (TSR) is in line with or ahead of industry averages. These transformations create significantly more value in the medium and long run (+2.7 percentage point TSR over a three-year horizon) than reactive transformations (initiated after TSR has already dipped below the peer group).

Transforming preemptively—before a performance gap has opened up—means transforming from a position of strength, subject to less pressure and scrutiny: leaders are empowered to focus on identifying options for future advantage , rather than on purely defensive moves, such as divestments.

Consider, for example, Microsoft’s remarkable trajectory over the past decade: After stagnating performance from 2009 to 2012, the company managed to achieve some momentum between 2012 and 2014 (achieving 36% annualized TSR). Not content with this recovery, Microsoft’s then-incoming CEO Satya Nadella made changes to lay the groundwork for future success: He oriented the company toward the new dominance of cloud , even though this trend had not yet damaged the bottom line. This move set Microsoft up to nearly triple its stock price in the first four years of Nadella’s tenure. Nevertheless, he announced yet another restructuring in 2018, setting up an AI division, which was soon bolstered by Microsoft’s early $1 billion investment in OpenAI. 2 2 Don Reisinger, “Microsoft Is About to Undergo a Major Reorganization: Here’s How It Breaks Down,” Fortune website, March 29, 2018. Notes: 2 Don Reisinger, “Microsoft Is About to Undergo a Major Reorganization: Here’s How It Breaks Down,” Fortune website, March 29, 2018. Today, Microsoft is the most valuable company in the world—illustrating how preemptive transformation with heavy investment allows sustaining performance in an evolving competitive environment and amid significant technology changes.

Truth #2: Leadership Will Make or Break Your Transformation

Microsoft’s story also highlights the importance of leadership. The firm’s successful transformations were not only driven by Nadella’s anticipation of future trends, but also his willingness to question and change the mental models and organizational structures that underlay the company’s historic success. For example, since the 2018 restructuring, Microsoft no longer has a division dedicated to its Windows operating system. Contrast this with Blockbuster’s leadership rejecting the opportunity to acquire a fledging Netflix, Swissair continuing to invest in its failing airline, or Kodak not embracing the digital photography technology it pioneered—and the importance of leadership commitment to change becomes crystal clear.

When leaders present an obstacle to change, their removal can improve transformation outcomes.

  • Our data shows that a leadership change during a transformation is associated with a 4.1 percentage points higher TSR performance over the five-year time horizon (compared to the previous downturn period).
  • The positive TSR impact is even higher (an additional 3.7 percentage points over the five-year period) if the new leadership comes from outside of the company.

However, a change in leadership is not a guaranteed success driver; it is also associated with a high variance in TSR outcomes. As such, this effect is less driven by the leader per se than by their willingness and commitment to making a change—particularly at a time when leadership engagement in transformations is on the decline . Consistent with this, we find that preemptive transformations—in which leaders act to fix things before they break, demonstrating their initiative and commitment—are associated with higher leadership stability than reactive ones (4.7 percentage point lower frequency of CEO change during the transformation period). Moreover, we know from other research that stability in leadership teams can also drive a company’s long-term growth potential.

Truth #3: You Cannot Cut Your Way to Greatness

Our analysis shows that, in the short term, investor expectations are the most significant driver of value creation in a transformation contributing more than two thirds of TSR outperformance over industry peers in the first year after a transformation is initiated. (See Exhibit 1). Efficiency improvements drive 13% of the outperformance, while the remaining factors (revenue growth and margin improvements) play even smaller roles.

travel management and tourism

As such, it is crucial for companies to craft a compelling transformation plan and narrative at the outset of their journey, and to define a clear communication agenda toward their shareholders. Moreover, firms must signal discipline and momentum by executing on quick wins for cost reductions.

In the long term (five years), value creation drivers are flipped, such that the lion’s share of TSR outperformance is driven by successful cost reductions (32%) and revenue growth (43%), while investor expectations play a smaller role (25%). This indicates that, in the long-term, execution is key, as investors will keep executives to their promises. Moreover, it shows that you cannot cut your way to greatness: differential growth is critical to sustained value creation .

Truth #4: Transformations Require a Long-Term Orientation

Achieving sustainable growth and a future-proof operating model requires entering transformations with a long-term orientation, rather than merely focusing on addressing performance woes or catching up to peers in terms of technology stack or organizational best practices.

Our data shows that having a long-term strategic orientation exhibits a strong positive impact on transformation performance, being associated with a 12.5 percentage points higher TSR impact over a five-year horizon. 3 3 Measured leveraging a proprietary algorithm that quantifies the strategic orientation of companies based on semantic patterns in 10-K filings. Notes: 3 Measured leveraging a proprietary algorithm that quantifies the strategic orientation of companies based on semantic patterns in 10-K filings. A long-term orientation can be achieved by creating an entrepreneurial culture, in which new ideas are constantly developed and leaders are willing to take chances on unproven models. To support a forward-orientation, companies need to complement traditional, backward-looking performance metrics with future-oriented ones. For example, 3M pioneered the New Product Vitality Index (NPVI), a metric that tracks the share of sales from products that didn’t exist five years ago.

Beyond mindset, culture, and metrics, a long-term orientation also means investing in the exploration of new ideas that could be the basis of future advantage: above industry-average R&D spending is associated with a 2.9 percentage point improvement in TSR performance over the course of a transformation.

Above industry-average capital expenditures are also linked to better transformation outcomes—to the tune of 3.7 percentage point TSR over a five-year horizon. This indicates that leaders must find the right balance between identifying new sources of growth and improving their existing model, for example, by upgrading production machinery. It also underlines that operational effectiveness needs to be tied not only to cuts, but also to selective investments.

Truth #5: You Cannot Make Things Up as You Go

Transformations are complex and require simultaneously delivering on several objectives—usually under immense pressure from the outside and inside. As a result, companies cannot make transformation up as they go.

Putting a formal transformation program in place—which we identify based on a combined analysis of corporate announcements and restructuring spend—has a positive impact (5.9 percentage points) on long-run TSR during transformation periods. Moreover, the scale of the program and the willingness to invest in change matter, with our results further showing a strong, positive correlation between above industry-average restructuring spend and TSR outcomes (+5.7 percentage points over five years).

Formalizing the transformation entails defining a clear governance and process—or setting up a dedicated transformation office—for coordinating and tracking progress on change initiatives, as well as regularly communicating it to the executive leadership team so that roadblocks can be addressed promptly. Moreover, it may mean putting in place a chief transformation officer to helm an ambitious change effort, which our prior research shows can improve transformation odds significantly. However, simply having a CTO on staff is not a panacea. The role must be designed appropriately and filled by someone who is persistent, vigilant, and flexible —and who is trained for the job.

A Lie: You Are Special—and These Insights Don’t Apply to You

The empirical patterns of transformation are quite stable: At any point in the past 20 years, roughly 30% of companies significantly underperformed their sector for a period of multiple years, making transformation a necessity for performance reasons. 4 4 Underperformance is identified as an annualized deterioration in TSR, relative to the company’s industry average, of 10 p.p. or more over a two-year period. Notes: 4 Underperformance is identified as an annualized deterioration in TSR, relative to the company’s industry average, of 10 p.p. or more over a two-year period. (See Exhibit 2.) However, successful transformations are the exception, rather than the norm, even when measured on very modest criteria. More than 70% of companies fail to outperform their industry peer group average in both the short (one year) and long term (five years), after a previous performance downturn period. These number are quite similar to the findings in our 2018 report—showing that while the world has changed significantly in the last few years, the challenges of keeping up with that change have remained remarkably persistent.

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Just as crucially, these patterns are remarkably universal, with our data showing that no region, sector, or size group is an outlier on transformation need and success rates. The success factors of transformations discussed throughout this article also have directionally similar effects across all subgroups of our sample.

Put briefly: When it comes to transformations, no one is special. Change leaders have no reason to be overconfident, given that only half of the companies we studied employed more than two of the key success factors we identified. Sustainable value creation through transformation remains so rare. 5 5 This includes: above-industry average R&D spending, CapEx investments, or restructuring costs (each scaled by sales); a long-term strategic orientation; setting up a formalized change program; bringing in a new CEO, or even a new external CEO. Notes: 5 This includes: above-industry average R&D spending, CapEx investments, or restructuring costs (each scaled by sales); a long-term strategic orientation; setting up a formalized change program; bringing in a new CEO, or even a new external CEO.

About Our Research

This study is an extension of BCG’s earlier work, “ The Truth About Corporate Transformation ,” published in MIT Sloan Management Review . Here, we broadened the research to a global scope, updated to cover the recent period of enormous turbulence, and deepened the analysis of factors and segments. Our empirical study covers the period 2001 to 2022, with the sample including nearly 2,000 public companies from around the globe that generated at least $10 billion in revenue in 2022 or had a market capitalization of $10 billion at the end of that year. To identify transformations, we assess firms’ total shareholder returns (TSR) relative to their industry peers, as transformations are regularly initiated in reaction to performance downturns. We combine this with a predictive model, which leverages information from corporate announcements and data on restructuring spend to identify whether a formal transformation program has been set up. Depending on data availability across variables in a given analysis, our study covers between 1,000 and 2,000 transformations.

In an increasingly turbulent world, changing with the times is crucial—but the odds of success are slim. To beat them, change leaders must heed these truths about corporate transformations.

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The BCG Henderson Institute is Boston Consulting Group’s strategy think tank, dedicated to exploring and developing valuable new insights from business, technology, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration from the Institute, please visit our website and follow us on LinkedIn and X (formerly Twitter) .

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