how to find a cruise travel agent

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Welcome to CLIA’s Travel Agent Finder

Locate and connect with a CLIA-credentialed travel agent who has the experience, know-how, and relationships to help you plan your next cruise vacation, saving you time and money. Search by zip code to find a list of travel agents near you. Agents with a CLIA Certification icon below their name have passed a rigorous program of courses designed to elevate their cruise travel expertise. Refer to the key on the right side of the results page to understand CLIA Certification levels.

Cruise Travel Agents

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About Certifications

CLIA Certifications require core curriculum training, cruise line product training, ship inspections and cruising experience. Attainment of each ascending level of Certification reflects a greater commitment on the part of the Certified Agent to acquire the expertise to better assist you in planning your next cruise.

Learn more about Certifications

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Is it better to book a cruise through a travel agent? We say yes

Going online to book an airline ticket or hotel stay is a familiar and fairly easy transaction. When you book a cruise, however — particularly your first cruise — you might want to reconsider the impulse to handle the transaction yourself through a cruise line website or an online advertiser with cheap prices. This DIY approach might not be the best way to find your dream vacation at sea.

In reality, it's not that simple to book a cruise. You will likely run into a lot of questions to which you have no ready answer.

That's where specialized cruise travel agents come into play. Their expertise can help you avoid mistakes, whether you are a first-timer or a repeat cruiser checking out a brand you have not tried before.

For cruise news, reviews and tips, sign up for TPG's cruise newsletter .

Why you should book through a cruise travel agent

You should consider booking a cruise through a travel agent because a knowledgeable agent can help you understand the nuances of a cruise purchase and help you make the best decisions for your vacation preferences.

When you book a cruise, you are making a vacation decision that goes way beyond a flight or hotel nights. Which ship you choose determines your dining and evening entertainment choices for the duration of your vacation. Which itinerary you choose impacts which destinations you'll visit and which shoreside activities will be available to you. It can be overwhelming to evaluate the options on your own if you've never cruised before.

In addition, cruise fares can be hard to understand and compare. You might, for instance, see a fare listed online without the port charges, taxes and fees, which you only see after you give your personal details.

Plus, the price of your cruise includes accommodations, meals, entertainment and activities — and in some cases drinks, tips, shore excursions, Wi-Fi and other extras. There's a lot bundled into some fares and not as much with others. A travel agent can help you determine what your cruise fare gets you. The cheapest base cruise fare does not always provide the best value or best overall vacation deal.

Related: 4 scenarios when you should use a travel agent

You aren't just booking general passage on a ship, either, as you will be asked to pick a specific cabin and when you prefer to dine. Making a mistake in these categories can ruin your cruise experience, as there are such thing as "bad" cabins and dining times (think noisy or claustrophobic cabins, dinner at 8 p.m. with cranky children, etc.).

With cruises, you typically don't pay for your whole vacation upfront but rather put down a deposit, with final payment due at a later date. A cruise travel agent can ensure you don't miss any due dates.

Remember, you might be a DIY type when booking airlines and hotels, but booking a cruise is more complex. If you enjoy doing your own research, focus on what to do and see in the ports of call. Read about different ships, cruise lines and itineraries. However, when it comes to booking the cruise, we recommend you still contact a travel agent who specializes in cruises to help you learn a few tips and avoid any rookie mistakes.

Travel agents can get better deals on cruises

If you're concerned that working with an agent will make your cruise more expensive, don't be. Cruise travel agents receive the bulk of their income via commission from the cruise lines. Their service to you is usually free, though some might charge first-time clients a minimal fee. It's worth it.

In addition to sharing their expertise, the agent may have negotiated group space at lower rates with the cruise line, which could save you money on the cruise fare. The agent might also have first access to sale prices because the cruise lines notify their agent partners and loyalty club members first before they announce a sale to the public.

Related: 6 ways to get a deal on a cruise

Some cruise travel agents even throw in booking perks , such as a complimentary bottle of Champagne, awaiting your arrival in your cabin.

How to find a travel agent for a cruise

Cruise lines prefer that you use a travel agent rather than going online and booking directly. They have small in-house reservation teams, and when you have a question while making a booking, good luck in getting an expert on the phone in a timely manner.

Companies such as Royal Caribbean and Carnival Cruise Line provide online directories to help you find an experienced cruise travel agent near you.

You can also find experienced and certified cruise travel agents through CLIA, the Cruise Lines International Association , which is the industry's main marketing group. Asking friends who have cruised to recommend a travel agent is another good idea.

Related: 5 unexpected places that sell cruises

You might get more personalized care from smaller agencies than from the huge online agencies, though websites such as icruise.com, Cruise.com and Cruise411.com also have experienced cruise agents. These larger online travel agencies can be a good option for those who prefer to make decisions and ask questions via chat. Just make sure you get the name and phone number of the representative for any follow-up questions.

Questions to ask a cruise travel agent

In choosing a cruise travel agent, you will want to tap into the person's specific expertise about the cruise line and ship you are considering. Anyone can read a ship deck plan outlining ship spaces (which you can find online), but you are looking for people who really know their stuff.

Look for travel agencies that are cruise-only or a home-based agent who specializes in cruises. If you are using a full-service travel agency, ask for the cruise desk.

Here are some questions to ask a travel agent to determine their expertise:

• How often do you cruise?
• Have you cruised on the line I am considering?
• Have you cruised on the ship that I am considering, or do you have clients who have cruised that ship and provided a review of their vacation?
• Do you have firsthand knowledge about the cruise destination? The itinerary?

You will also want to ask the travel agent if they have a preferred relationship or negotiated agreement with any specific lines that could lead to special perks for you.

Be aware that not all agents work with all cruise lines; some represent only a few preferred suppliers or specialize in higher-end cruises. They get bigger commissions from their preferred lines.

This is not necessarily a bad thing, but be aware if the agent seems to be putting you off the line you were originally considering, as this could be the reason. On the plus side, an agent who is a preferred supplier might have negotiated rates with the cruise line and be able to call in favors, such as that bottle of Champagne or a cabin upgrade .

You should also ask if the travel agency offers 24/7 assistance (usually an 800 number) in case you have last-minute questions or something goes wrong before or during your trip.

The cruise travel agent should have questions for you as well, to better understand your dream vacation desires. If you are calling a cruise agency for the first time, the agent should be interviewing you as much as you are interviewing him or her. The agent should be focused on helping you choose the cruise line , ship and cabin that is right for you. Making the correct choices is very important to your overall cruise experience.

Bottom line

Booking a cruise is a complex enterprise. A cruise travel agent will guide you through choosing your cabin and dining times, deposits and final payment, and options for shore excursions and specialty dining. If you need to cancel the trip, the agent will also help you through the refund process. You'll have a lot less stress before and during your vacation if you book with an experienced agent.

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How to Find a Good Cruise Travel Agent

Cruise Critic

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So, you’ve decided to go on a cruise—perhaps your first venture on a vacation at sea—and you’re a little overwhelmed. You have to consider how much you’re willing to pay, whether to book an inexpensive inside cabin or splurge on a suite, and which cruise line and ship are right for you. Add dinner seatings, shore excursions, and cabin location to the list, and planning a relaxing getaway suddenly seems like a second job.

In the age of the Internet, many people assume that online is the only way to book travel. But, as booking online can often be confusing, a travel agent may be just what you need. In fact, according to the Cruise Lines International Association’s (CLIA) 2008 Cruise Market Profile Study, nearly 75 percent of cruise travelers book their cruises through travel agents.

One of the most important things to know is that agents—in particular, cruise specialists—have been onboard the ships and can really give you first-hand advice about different cruise options. They have done a great deal of research through familiarization trips and cruise-line seminars, so you don’t have to do the work yourself. Even better, agents often have access to special discounts or perks—or know best where to find them—and as the cruise lines pay their commissions, you don’t pay more for their services and expertise.

Still undecided, or unsure where to find an agent to help you? Here are a few tips to get you started.

Reasons to Consider a Travel Agent

If you’re used to booking travel independently, consider these reasons why you might want to make use of a travel agent to book your next holiday at sea.

Choosing a Cruise: For your first cruise, you may need help in matching your lifestyle and budget with a cruise line and destination. Choosing a cruise is not the same as picking a hotel or flight, as there are many more options to consider.

For example, do you want to cruise close to home from ports like New York, Miami, Galveston, or Seattle, or are you willing to fly to Europe for Mediterranean and Baltic sailings? Would you be happier on a large ship—such as Royal Caribbean ‘s 154,407-ton, 3,634-passenger Freedom of the Seas—or on a smaller, more intimate ship—like Seabourn ‘s 10,000-ton, 208-passenger Seabourn Pride? Do you prefer a casual and lively vibe, as is found on Carnival Cruise Lines , or a more formal atmosphere, such as Silversea ‘s?

Remember, you won’t just be using the ship as a home base, like you do with a hotel; it will be your home, restaurant, and entertainment venue for a week or more. The right ship and itinerary can make your vacation that much more enjoyable—and an agent can help you determine the best selection for your tastes. In addition, an agent can answer any questions or assuage any apprehensions you might have about taking a cruise for the first time.

Shopping for Great Deals: Contrary to what you might expect, travel agents may actually be able to get you better deals than Internet retailers or even the cruise lines themselves. The best travel agents have access to discounted group rates and exclusive cruise pricing that’s not found anywhere else. In addition, agents occasionally give you extra value on your booking—such as prepaid gratuities, a free bottle of Champagne, or onboard credit—to sweeten the deal. And if the price of your cruise drops after you book, a good agent will notice and refund you the difference in fare. Finally, as cruise lines pay agent commissions, you don’t have to worry about paying extra for their planning services.

Booking the Trip: Once you’ve chosen your cruise and, with the agent’s help, matched your style with your vacation goals, you’ve got to book the trip. Again, it’s a bit more complex than you might think, but a good agent will make the process go smoothly—from securing the right cabin type and location to booking the dinner seating that will suit you and your party. Your agent will also be able to sort out travel insurance, if required, and will collect payment for the cruise (usually a deposit at the time of booking and the full amount 60 to 90 days before departure). In addition, the agent can help you with the rest of your travel plans, such as pre- or post-cruise stays, airfare, and transfers.

Special Requirements: If you have special needs of any kind—whether it’s help in arranging a wedding ceremony onboard, ordering gluten-free or kosher meals, or dealing with accessibility issues—a qualified agent should be able to make the proper arrangements for you or advise you on how to handle the issue yourself.

Establishing Relationships: Booking with a travel agent gives your transaction a personal touch—you have a resource for asking questions and someone to contact if something goes wrong during your travels. But your relationship with an agent doesn’t tend to end after one trip. The agent will keep you in his or her database, alert you to deals or sales, and can even suggest future trip ideas.

How to Select a Travel Agent

So how do you find the right travel agent for you? Look for the following:

Training and Credentials: Many agents become accredited cruise counselors through CLIA’s Cruise Academy or take courses through the different cruise lines to become more expert at selling their products. Inquire whether the agent has attended any of these training programs. In addition, you can look for affiliations with the National Association of Cruise Oriented Agencies (NACOA), Better Business Bureau (BBB), American Society of Travel Agents (ASTA), or even the American Automobile Association (AAA).

Cruising Experience and Knowledge: Question the agents on cruising trends or up-and-coming destinations, and ask them to explain the differences between cruise lines. Find out how many cruises they’ve taken that year and with which lines they’ve personally cruised. The more knowledgeable an agent is, the better advice you’ll get. If the agent has rarely cruised, you might want to take your business elsewhere. In addition, you might want to look for an agent who is a cruise specialist—either at a cruise-dedicated agency or within a larger general agency—to get the best service.

Inventory/Niche: If you’re interested in a specific type of cruising (such as river cruising or luxury travel), look for agencies that specialize in the line or type of cruising you prefer. They’ll often have more complete knowledge of your choices than a generalist. For example, if you want to cruise one of Europe’s rivers in an intimate barge or riverboat, you may not want to book with an agent who specializes in selling holidays on 3,000-person mega-ships.

Interview: The best cruise agents will do a thorough job of interviewing potential clients to find out which ship, line, and itinerary would be the best fit. In that initial interview, they should ask you what kind of vacation you normally take (beach, city, active, for example), who is going (family, couple, singles), your travel style (entertainment and activity preferences, dining habits), and your budget.

Cruise Line Connections: Find out if the travel agent has preferred status with any cruise lines or whether he or she belongs to travel consortiums that would enable him or her to get you better deals, upgrades, etc. But watch out—some agents will push a particular line too aggressively for your tastes. You don’t want to get caught in an agent’s agenda if the cruise line isn’t right for you.

Special Offers: Look for agents offering discounts, free perks, and other incentives. If you don’t see a sign or advertisement, always ask—the agent may have fabulous offers the cruise lines won’t let him or her publicize. In addition, ask if the agent can meet or beat the best price you’ve seen elsewhere.

Size: You can book a cruise through a huge travel retailer with branches around the country, a local cruise agency, or even a home-based agent who will talk cruising with you at your local coffee shop. You’ll find pros and cons of working with the different types of agencies; for example, you might get more personal service from an independent agent but better deals from a large company with a high volume of bookings. Shop around and see what size fits your needs best.

How to Locate an Agent

If you’d like to book a cruise through a travel agent, you can pop into a downtown storefront or search for cruise sellers online. If you want to look for agents registered with travel organizations, here are some resources for finding agencies near you.

Cruise Lines International Association: You can search for a CLIA-certified travel agent on the organization’s website. Use the search tool to locate agents in your area with a variety of levels of CLIA training.

American Society of Travel Agents (ASTA): Use ASTA’s consumer website to locate a travel agent who has agreed to conduct their business activities in accordance with the organization’s code of ethics.

When to Go it Alone

Using a travel agent isn’t always necessary. Here’s how to determine if it’s okay to book on your own.

You’re Experienced: If you have cruised before and know exactly what you want—the cruise line, destination, duration, and cabin—booking on the Internet can be quite easy. Most online cruise retailers have comprehensive search functions, as well as pages that list their best or newest deals. Many also offer additional resources, such as deck plans, photos, and reviews. A step-by-step process will guide you through the booking and payment procedures.

You’re Independent: If you’re a do-it-yourself type, and you have the time and inclination to thoroughly research your own trip using resources like our sister site Cruise Critic , then go right ahead. For many of us, planning is half the fun of taking a trip.

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Guide to Finding a Good Travel Agent

Finding a good travel agent who will work with you to plan and the best cruise possible is sometimes as difficult as finding a good doctor, dentist, or other service professional. The process for finding the agent who will find the best cruise for you is similar.

Do You Need a Travel Agent?

Even in this era of information overload, there are times when a travel agent is almost a necessity. If the following sounds like you, then getting a good travel agent is probably a must:

• An inexperienced traveler or cruising for the first time
• Do not have the time or interest to research the best cruise for you
• Have special circumstances like a large group cruising

Booking a Cruise

Booking a cruise is much more complicated than buying a plane ticket or calling a hotel for a room. As with any vacation, there are many decisions you must make. It is important to find a travel agent professional who has lots of experience in cruising. There are many cruise-only travel agencies, and many other full-service agencies have cruise specialists on board who sell nothing but cruises. Among other things, a good cruise specialist should be able to:

• Find the best deals, answer all your questions , and have general knowledge about cruise lines and the cruise industry
• Lay out several options for you if you are uncertain, and provide brochures and information from different cruise lines
• Tell you how you will get your baggage from the airport to the ship and back
• Answer questions for those with special needs (onboard child care, dietary restrictions, medical conditions)
• Answer questions about the cruise lines' cancellation and payment policies.

Local Agents

For first-timers, a local agent you can sit down with personally is best. Ask frequent-cruiser friends, relatives, or co-workers who they have used. Most cruise travelers love to help those new to the cruise vacation experience. If that doesn't work for you, check out local travel agencies' ads in your Sunday newspaper and call agents to interview them over the phone or in person.

You want an agent with lots of cruise experience and knowledge—one with personal experience about the cruise line you are interested in is a plus. Interview agents and find out which cruise lines they have traveled on and how much they know about food, cabins, entertainment, fellow passengers, facilities and common areas, or anything else that matters to you such as ballroom dancing or playing bridge . Look for someone who seems to be interested in getting to know you and wants to match your interests with the wide variety of cruise lines and destinations available to cruise travelers.

Ask if the travel agency is cruise-only or a member of a professional organization such as CLIA (Cruise Lines International Association) , which can provide recommendations on agencies.

Large Agencies

The large cruise discount agencies can sometimes find deals not available to a local agent. The problem is that the person you are dealing with maybe thousands of miles away and not even an experienced cruiser. It might be a good idea to use an 800 number to book your trip, which can be easy and sometimes save you money if you:

• Are willing to take the time to do the research yourself
• Already know exactly which cruise you want
• Do not require any complicated air arrangements or air/sea transfers

A good local travel agent you have met in person may be easier to work with if you return from your cruise with a problem he/she will step up and help you resolve the problem and negotiate on your behalf with the cruise line. A large cruise discount agent might do the same, but the agent doesn't have as much to lose locally by not providing outstanding service.

Travel Agents Work on Commission

Travel agents can serve as advisers, planners, and negotiators. However, remember that they make their money through sales commissions. As with any "sales" person, be aware of any travel agent who seems to be "pushing" one ship or one cruise line over others. It may be only because the commission is higher!

I'll have to admit that finding a good travel agent might not be as important today as it was in the past, especially for those of us who are Internet-savvy and think planning is one of the "fun" parts of traveling. Ten years ago a local travel agent was almost a necessity if you wanted to cruise. You would go to the agent's office, pick up some brochures to study, go back to the office to sit down and discuss bargains and possibilities, and then book the cruise.

The first-time or infrequent cruise traveler had to almost completely rely on the travel agent for help and information. This is certainly no longer the rule. If you are willing to invest the time, you can do the planning yourself and design the perfect cruise vacation. Then you can contact an online discount cruise broker, a cruise line or a travel agency and book your dream vacation!

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How to Choose a Cruise Travel Agent

Alyce Meserve

Should you use a cruise travel agent or book things yourself? Why do people use cruise travel agents? Why doesn’t everyone book things themselves online?

Find out if a cruise travel agent is right for you in this review.

Cruise travel agent vs. booking agent

There is a big difference between booking agents and travel agents. Travel agents are specialists who are experienced travelers. You benefit from their experience because they know what it’s like to be in a partially-obscured stateroom or bad spots for cabin locations.

Booking agents run large websites that let you search fares from various carriers. Then you book through them. They do not offer the guidance and experience of a travel agent. And, unfortunately, their prices are identical to the prices on the cruise line’s website.

Cruise booking agents

Booking agents are a dime a dozen on the internet. Some examples of booking agents are sites like Costco Travel, AAA, Expedia, or Cruises.com. They do a large volume of sales and sometimes offer perks like onboard credit or gift cards. Unfortunately, many charge service fees like $75 per person per booking.

They merely facilitate the purchase of travel arrangements. Booking agents are convenient because you can book on their website anytime. However, they’re no faster or easier than the cruise line’s website. Plus, they are also notorious for selling lousy travel insurance .

They don’t provide much, if any, guidance in choosing what’s right for you.

Typically, it’s difficult to reach a person for help . They’re even more difficult to contact during a problematic time, like when the US canceled cruises to Cuba and during the pandemic . Often, you’ll wait hours on hold trying to talk to a person. If you’re lucky you get one. If you’re unlucky, the system hangs up after a few hours.

Cruise travel agents

Most travel agents are solopreneurs. They are couples or small local offices. They cater to the experience and creating a relationship with the customer. Commonly, you will find individuals or couples working with franchise travel agencies like Dream Cruises. Others are 100% independent.

If you are new to cruising, they can help guide you in planning a successful and rewarding cruise, as well as give you realistic tips about traveling because they have been there and done that. They can:

• Suggest the right cruise line, ship, and itinerary based on your interests and style.
• Tell you the best location on the ship for a cabin and which areas to avoid.
• Help you get the most value from your room (like an obstructed view vs interior room for the same price).

Above all, many travelers prefer working with a cruise travel agent because they save you time. They deal with the bookings and making any changes. Also, they know the quirks and characteristics of each cruise line and how to work with them efficiently. Every time you call the cruise line to check on a price change or ask questions, it takes 20-30 minutes. The travel agent can do all of this with their system, so you can save yourself a lot of time.

A few other services to expect from your cruise travel agent:

• They continually search for lowest rates for you – they know about cruise sales before the cruise line launches the promotion
• Keep in touch with you about cruise sales, promotions, give you vacation ideas, travel tips, and more.
• Help you get free upgrades
• Arranges your airfare
• Helps you pick excursions and hotels
• Give you perks like onboard credit or champaign in room
• Help you with travel insurance claims

Usually, it is easy to contact the travel agent by phone, email, text, or chat. However, their business hours may be more limited than booking agents.

Looking for help from an experienced cruise travel agent is not just for beginners. As a matter of fact, even veteran cruisers use travel agents to book their trips. They know what their customer likes and will take care of the details. In the meantime, all you have to do is hand over a credit card.

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Some cruise travel agents charge fees to work with them. You might see a $100-$250 per person service fee that is non-refundable. Some agents charge this so that “lookie-loos” don’t waste the agent’s time investigating trips and never booking.

Usually, the travel agent’s price will be the same as if you booked directly with the travel provider.

A right agent won’t charge you a service fee over the trip cost to work with them. If your cruise travel agent charges you a fee to cancel (beyond what the cruise line charges) that’s a bad sign.

During the pandemic, some travelers complained their travel agency received refunds from cruise lines and airlines but issued the customer credit.

How does a cruise travel agent get paid?

They receive a commission from the cruise line, airline, hotel, travel insurance, and excursions. Cruise lines typically pay 10%. Their most significant commissions come from excursions and  travel insurance .

Keep that last bit of information in mind. Cruise lines also make tremendous profits from their overpriced excursions and low-benefit, high-cost travel insurance programs.

How do you find a good cruise travel agent?

The best way to find a reputable cruise travel agent is word of mouth. Ask friends, family, and acquaintances who worked with cruise travel agents.

Call the local chamber of commerce and ask for referrals. Someone who lives in your area and can provide you with catalogs.

Super Mario lives on Royal Caribbean ships year-round.  In a YouTube interview, he discussed how he books his trips . 

Although he often makes the initial deposit on board the ship two years in advance, he has a local travel agent manage everything. She has his credit card number and pays the cruise line when final payments come due. The cruise travel agent does all the behind-the-scenes work to make sure each of his voyages goes smoothly. He says it’s his secret weapon. The travel agent removes a lot of “busy work” managing travel plans, so your time is free to pursue other activities.

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• Travel Tips

How To Find A Cruise Travel Agent

Published: January 4, 2024

by Carlita Knight

• Travel Guide

Introduction

Planning a cruise vacation can be an exciting but daunting task. With so many options available, it can be overwhelming to choose the right cruise line, itinerary, and accommodations. That’s where a cruise travel agent comes in. A cruise travel agent is a specialized professional who can help you navigate through the sea of choices and ensure you have a seamless and memorable cruise experience.

In this article, we will explore the benefits of using a cruise travel agent, how to research and choose the right one, and provide tips on how to work effectively with them throughout the planning process.

Using a cruise travel agent can save you time, stress, and often money. These dedicated experts have in-depth knowledge of the cruise industry, including insider tips and access to exclusive deals. Whether you’re a first-time cruiser or a seasoned traveler, a cruise travel agent can tailor the perfect cruise package to match your preferences and budget.

Researching and choosing the right cruise travel agent is essential to ensure a successful vacation. Start by reading online reviews and testimonials from past clients. Look for agents who specialize in cruises and have extensive experience in the industry. You can also ask friends and family for recommendations or consult with travel agencies that have a good reputation.

When reaching out to potential cruise travel agents, take the time to ask questions and get a feel for their expertise and customer service. Inquire about their certifications, affiliations with travel organizations, and if they have any personal experiences cruising. A knowledgeable and passionate agent will stand out and instill confidence in their ability to assist you.

Benefits of Using a Cruise Travel Agent

Using a cruise travel agent offers numerous benefits that can enhance your overall vacation experience. Here are some of the key advantages:

• Expert Guidance: Cruise travel agents have extensive knowledge of different cruise lines, ships, and itineraries. They can provide valuable insights and recommendations based on your preferences and budget. Their expertise can help you find the perfect cruise that matches your interests, whether you’re seeking a family-friendly adventure, a romantic getaway, or an exciting expedition to exotic destinations.
• Saves Time and Stress: Planning a cruise vacation can be time-consuming and overwhelming. By utilizing the services of a cruise travel agent, you can offload the tedious research, booking, and itinerary coordination. They handle the details, leaving you with more time to focus on enjoying your trip. Their expertise and connections can also help you avoid potential pitfalls or complications along the way.
• Access to Exclusive Deals: Cruise travel agents often have access to exclusive promotions, discounts, and perks that are not readily available to the general public. They can help you secure the best possible rates, cabin upgrades, onboard credits, and other special amenities. Their industry connections and negotiating power can result in significant savings for your cruise vacation.
• Personalized Service: A cruise travel agent is your dedicated advocate throughout the planning process. They take the time to understand your specific needs and preferences and work closely with you to tailor a cruise package that meets your expectations. They can assist with customizing your itinerary, arranging pre- and post-cruise accommodations, coordinating special celebrations, and addressing any concerns or questions you may have.
• Assistance and Support: From handling travel documents and visas to providing guidance during emergencies or unexpected situations, a cruise travel agent is there to support you every step of the way. Should any issues arise during your cruise, they can serve as your point of contact to help resolve them efficiently. Their industry connections and resources can prove invaluable, especially when navigating complex situations or unfamiliar destinations.

Overall, using a cruise travel agent enhances your peace of mind, ensures a smoother planning process, and allows you to make the most out of your vacation. Their expertise and personalized service can turn an ordinary cruise into an extraordinary and unforgettable experience.

Researching Cruise Travel Agents

When it comes to choosing a cruise travel agent, conducting thorough research is crucial to ensure that you find a reliable and reputable professional. Here are some steps to help you in your research:

• Read Online Reviews and Testimonials: Start by searching for cruise travel agents online and read reviews and testimonials from their past clients. Look for agents who have received positive feedback regarding their knowledge, responsiveness, and customer service. Websites such as TripAdvisor, Yelp, and Cruise Critic can be valuable resources for gathering insight from fellow travelers.
• Consider Specializations and Experience: Look for cruise travel agents who specialize in cruise vacations and have extensive experience in the industry. Agents with a strong focus on cruises will have in-depth knowledge of different cruise lines, itineraries, and onboard experiences. Their expertise can ensure that you find the cruise that suits your interests and preferences.
• Ask for Recommendations: Seek recommendations from friends, family, or colleagues who have previously used the services of a cruise travel agent. Personal experiences and recommendations can provide valuable insights and help you narrow down your options. You can also consult with trusted travel agencies or online communities dedicated to cruising for recommendations.
• Check for Certifications and Affiliations: Look for cruise travel agents who are certified by reputable travel industry organizations such as the Cruise Lines International Association (CLIA) or the International Air Transport Association (IATA). These certifications indicate that the agent has undergone training and adhere to industry standards. Additionally, agents affiliated with recognized travel consortia or networks may have access to exclusive benefits and resources.

During your research, ensure that the cruise travel agents you consider align with your expectations and requirements. Take note of their areas of expertise, the types of cruises they specialize in, and any additional services they offer, such as help with visa applications or travel insurance.

Once you have gathered a shortlist of potential cruise travel agents, it’s time to reach out and ask them some key questions to evaluate their knowledge, expertise, and customer service. The next section will cover the important questions to ask when choosing a cruise travel agent.

Questions to Ask When Choosing a Cruise Travel Agent

When choosing a cruise travel agent, it is essential to ask the right questions to ensure that they are the right fit for your needs. Here are some important questions to help you evaluate and select the best cruise travel agent:

• What certifications and affiliations do you have? Inquire about their professional certifications, such as being a Certified Travel Counselor (CTC) or a Cruise Lines International Association (CLIA) certified agent. Also, ask if they are affiliated with any recognized travel consortia or networks, as this can indicate their commitment to industry standards and access to insider resources.
• How long have you been specializing in cruise travel? Experience matters, so ask how long they have been focused on planning cruise vacations. A well-established cruise travel agent with extensive experience will have a deeper understanding of the various cruise lines, ships, and itineraries available.
• What cruise lines do you have expertise in? Find out which cruise lines they are familiar with and have personal experience with. It’s important that they have knowledge of a wide range of cruise options to match your preferences and provide unbiased recommendations.
• Do you have any personal experiences cruising? A cruise travel agent who has experienced firsthand what it’s like to be on a cruise ship can offer valuable insights. They can share their own experiences, recommendations, and tips to enhance your cruise vacation.
• What additional services do you offer? Inquire about any additional services the travel agent provides. For example, do they help with visa applications, travel insurance, or special requirements such as dietary restrictions or accessibility accommodations? A comprehensive and attentive cruise travel agent will offer a range of services to ensure a smooth and enjoyable vacation.
• How do you stay up-to-date with the latest cruise industry trends? The cruise industry is constantly evolving, so it’s important that your travel agent stays current with the latest trends, new ships, and emerging destinations. Ask how they keep themselves informed and updated on the latest developments in the industry.
• Can you provide references or testimonials from past clients? Request references from previous clients or ask for testimonials that showcase their level of customer satisfaction. Hearing about other travelers’ experiences can give you a better understanding of the agent’s professionalism and expertise.

Asking these questions will help you evaluate the knowledge, expertise, and customer service of potential cruise travel agents. It’s important to choose an agent who aligns with your needs and has the experience and credentials to provide you with an exceptional cruise vacation experience.

Understanding the Role of a Cruise Travel Agent

To maximize the benefits of using a cruise travel agent, it’s important to have a clear understanding of their role and how they can assist you throughout the planning and booking process. Here’s an overview of the primary responsibilities and services provided by a cruise travel agent:

• Expert Knowledge: A cruise travel agent is a specialized professional with in-depth knowledge of the various cruise lines, ships, itineraries, and onboard experiences. They stay updated on the latest trends and developments in the industry and can provide valuable insights to help you make informed decisions.
• Personalized Recommendations: Based on your preferences, budget, and desired experience, a cruise travel agent can recommend the most suitable cruise options for you. They consider factors such as the destination, duration, cruise line reputation, onboard amenities, and cabin choices to curate a personalized itinerary that meets your needs.
• Booking and Itinerary Coordination: Once you’ve decided on a cruise, the travel agent will handle the booking process. They will secure your cruise reservation, coordinate cabin selection, and arrange any additional services you may require, such as pre- or post-cruise accommodations, transportation, or excursions. They serve as an intermediary between you and the cruise line, ensuring that all aspects of your booking are handled efficiently.
• Access to Exclusive Deals and Promotions: Cruise travel agents often have access to exclusive deals, promotions, and limited-time offers. They can help you find the best rates, secure cabin upgrades, or obtain onboard credits and other perks that might not be available to the general public. Their industry connections and negotiating skills can result in significant savings for your cruise vacation.
• Assistance with Travel Documents and Logistics: Navigating the paperwork and documentation required for a cruise can be overwhelming. A cruise travel agent can guide you through the process, ensuring that you have the necessary travel documents such as passports, visas, and health forms. They can also provide advice on transportation options to and from the cruise port, making your travel logistics seamless.
• Customer Support and Advocacy: Throughout the planning and booking process, a cruise travel agent is your dedicated advocate. If any issues arise during your trip, such as flight delays or itinerary changes, they can help you find solutions and liaise with the cruise line on your behalf. They are there to provide assistance and support from the initial planning stages until you disembark from your cruise.

By understanding the role of a cruise travel agent and leveraging their expertise and services, you can enjoy a stress-free and well-organized cruise vacation with personalized recommendations and support every step of the way.

Tips for Working with a Cruise Travel Agent

Collaborating effectively with your cruise travel agent is crucial to ensure a successful and enjoyable vacation. Here are some tips to enhance your working relationship and maximize the benefits of their expertise:

• Communicate your preferences: Clearly communicate your preferences, priorities, and expectations to your cruise travel agent. Let them know your desired destination, travel dates, budget, cabin preferences, and any special requirements you may have. This information will help them tailor the perfect cruise itinerary for you.
• Be open to suggestions: While it’s important to communicate your preferences, also be open to your travel agent’s suggestions and recommendations. They have unique insights and may suggest cruise options that align with your interests but that you may not have considered. Their knowledge and experience can enhance your overall cruise experience.
• Provide feedback: During the planning process and after the completion of your cruise, provide feedback to your travel agent. Let them know what you enjoyed about the experience and if there are any areas for improvement. This feedback can help them better understand your preferences for future trips and refine their services.
• Stay informed: Keep yourself informed about the cruise details provided by your travel agent. Familiarize yourself with the itinerary, onboard amenities, and any specific requirements such as dress codes or travel documents. This awareness will enhance your overall cruise experience and ensure you’re prepared for the journey.
• Ask questions: Don’t hesitate to ask questions throughout the planning process. Whether it’s about the cruise package, onboard activities, shore excursions, or any other aspect of your vacation, your travel agent is there to provide you with the necessary information and address any concerns you may have.
• Utilize their expertise: Take advantage of your travel agent’s expertise throughout the planning process. Seek their advice on cabin selection, the best time to book, and onboard activities that align with your interests. They can offer insider tips and insights to enhance your cruise vacation and ensure you make the most of your time at sea.
• Stay in touch: Maintain regular contact with your travel agent leading up to your cruise. Keep them updated on any changes or concerns that may arise, such as health issues, dietary restrictions, or special celebrations. The more informed your travel agent is, the better they can assist you in creating a memorable and personalized cruise vacation.

By following these tips, you can establish a strong working relationship with your cruise travel agent, enabling them to provide you with the best possible service while ensuring that your cruise vacation meets and exceeds your expectations.

Choosing to work with a cruise travel agent offers numerous benefits and advantages when planning your next cruise vacation. Their expertise, personalized service, and industry connections enable them to curate the perfect cruise itinerary that matches your preferences and budget. By conducting thorough research and asking the right questions, you can find a reputable and knowledgeable cruise travel agent who will guide you through the planning process and ensure a seamless vacation experience.

A cruise travel agent serves as your advocate, handling all the details from booking your cruise and coordinating travel logistics to providing assistance and support during your trip. They have access to exclusive deals and promotions, saving you both time and money. Additionally, their expertise in the cruise industry allows them to provide valuable insights, recommendations, and customized itineraries tailored to your interests.

To make the most of your partnership with a cruise travel agent, it’s essential to maintain open communication, provide feedback, and stay informed about your cruise details. Be receptive to their suggestions and leverage their expertise to enhance your overall cruise experience.

Ultimately, working with a cruise travel agent can alleviate the stress of planning and booking a cruise vacation, giving you more time to focus on enjoying your trip. So, whether you’re a first-time cruiser or a seasoned traveler, consider enlisting the services of a cruise travel agent for your next adventure on the high seas.

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4 Things to Know When Choosing a Travel Agent

Even the most D.I.Y.-inclined travelers are considering working with a professional adviser these days. Here’s how.

By Lauren Sloss

So, you’re thinking about traveling again? You’re not alone. The pandemic may not be over, but the expansion of vaccine eligibility in the United States — hiccups, delays and pauses aside — plus the news that the European Union will be opening up to vaccinated travelers is inspiring many to plan a real-deal summer vacation, or even take the leap on booking bucket-list adventures.

Travel remains far from simple, however. The virus is finding new footholds around the world, leaving an ever-changing set of rules and restrictions in its wake (and all of this is compounded by a run on home rentals , rental cars and more). It’s a reality that’s inspired many D.I.Y.-inclined travelers to consider working with a travel agent , or travel adviser, for the first time, in the hopes of skipping the travel-planning stress and focusing on actually relaxing on vacation instead.

Most travel advisers provide their services free of charge to clients (though some charge a booking fee, which can range from $25 to $100, depending on how complicated a trip you’re after) and instead make their money through commissions from hotels, tour operators, cruise lines, airlines and other travel companies.

Finding the right adviser for you is “like finding a hairdresser,” said Erika Richter, the senior communications director of ASTA , the American Society of Travel Advisors. “You want someone who understands your personal style.”

Ms. Richter, along with Misty Belles, the managing director of global public relations for Virtuoso , an international travel agency network specializing in luxury travel, shared their tips on how you can find an adviser who will understand you and your dream trip.

Begin your search close to home

Start by asking trusted friends and family members for recommendations. “The same holds true for any professional service in your life,” Ms. Belles said. “If you know someone who is working with a travel adviser and was pleased with the experience, that’s a great place to start.”

If that’s a no-go (or if your friends and family, while beloved, don’t have the same travel style as you do), Ms. Richter strongly suggested seeking out local businesses where you live.

“Supporting small businesses in our communities is more important than ever right now,” she said. ASTA has a directory that allows you to search for advisers close to you; a quick Google search will likely do the trick, too, Ms. Richter said.

Think about where you want to go

Another way to find a travel adviser is to seek one out based on a destination, or destinations, that he or she may specialize in. Are you interested in going to a specific Caribbean island nation? You’ll likely want to work with an adviser that has booked a number of trips in that country, and has connections and contacts there. Some advisers specialize in trips to Disney resort properties; others focus on cruises. If you’re interested in planning a trip outside of their purview, advisers can refer you to someone else within their network, or do the heavy-duty research themselves.

“Choosing someone who specializes in a destination is a good first foray into working with a travel adviser,” Ms. Belles said. “But when you work with the same adviser for a while, they become a specialist in you.”

Consider their professional networks

Speaking of what you want, it can be useful to understand the organization, or organizations, an adviser is associated with. Whether they work alone, with one partner in a small shop, or as part of a large agency, they are likely connected to a consortium, or a professional network, like Virtuoso, which is made up of more than 1,000 agencies in 50 countries around the world, or ASTA itself.

“Obviously, I represent ASTA, but I do think it’s important to look at an adviser’s professional affiliations,” Ms. Richter said. Affiliations can serve as a vote of confidence that the adviser has been vetted; it also gives you a chance for recourse should you find yourself unhappy with your relationship (ASTA, for example, can handle consumer complaints and be a part of the resolution process). Some consortiums specialize in a certain type of travel — Virtuoso agencies focus on luxury travel, for example, while others might highlight adventure travel, or family trips and so on.

An adviser’s affiliations also act as a conduit for one of their major selling points: traveler perks.

“Ask them what sorts of benefits they get from their professional networks,” Ms. Richter said. “Upgrades, free breakfasts, late checkouts when available — who doesn’t want some of those freebies?”

Make sure your adviser understands your travel style

Do you like leisurely, slow trips? Packed itineraries filled with sightseeing and attractions? Do you like to travel alone, or are you planning multigenerational trips with children and grandparents? Ensuring that your adviser understands what you want — and maybe even establishing that they have a similar travel style themselves — can greatly help with building rapport (and allow them to plan an even better trip for you).

Some important questions to ask: Do they charge a planning fee? What are some examples of trips that they’ve planned in the past?

“Be really upfront about your budget for a trip, and be sure that that is something they can help you make the most of,” Ms. Richter said.

Ms. Belles suggested asking the adviser how they personally like to travel, and some of their favorite destinations.

“Interview them a little bit! You can see whether there are some similarities there,” she said. But make sure they’re asking you just as many questions.

“If they’re not, that should be a red flag,” said Ms. Belles. “An adviser should be looking to get to the heart of what exactly you want as a traveler.”

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How to Become a Cruise Travel Agent in 2024 (It's Easier Than You Think)

The Modern Travel Agency

Fora Travel

https://www.foratravel.com/the-journal/how-to-become-a-cruise-travel-agent

Image courtesy of Virgin Voyages

Welcome! This article is focused on building a career as a cruise travel agent. If you are looking for a cruise travel agent to book travel, head to our page that highlights our offerings as a cruise agency .

Ocean- and river-bound vacations seem to be all the rage, and for good reason. For travel advisors, this popularity presents a prime opportunity to sell more travel. And if you’re a cruise-obsessed type of person, it may just be the perfect career path for you.

But how do you get started as a cruise travel advisor? And what, specifically, can a cruise specialist offer? Below, we break it down for you. Read on for our comprehensive guide on how to become a stellar cruise travel agent — including what the role entails, steps to get started, frequently asked questions and more. Soon, you'll be ready to set sail with your new career.

Curious to learn more? Become a Fora Advisor to build your dream job in the cruise industry.

What is a cruise travel agent?

Image courtesy of Hurtigruten Group

Put simply, a cruise travel agent books cruises. As a cruise travel agent, you earn money by recommending and booking cruises for your clientele.

But you’re not limited to booking only cruises. The role of a cruise travel agent is really no different than the role of a travel advisor. As a travel advisor, you can book cruises, and you can also book hotels, tours and other travel experiences. (See more our guide on different types of bookings you can make as a travel advisor .) Consider cruises another offering in your travel advisor toolbox — and another way to earn more income.

What attributes make a good cruise travel agent?

Fora Advisor Brit Healey

A good travel advisor possesses a unique blend of skills and qualities that enable them to provide exceptional service to their clients. Some of these attributes include:

A passion for travel

As a cruise-focused travel advisor, you’ll want to have a deep understanding of different cruise lines and travel trends so that you can make recommendations for your clients. If you already have a passion for travel (including personally going on a cruise experience yourself), then you’re well on your way. You can use your opinions from cruise travel experiences to form the foundation of cruise recommendations for clients.

Continuous learning and staying updated with travel trends and industry developments are crucial. At Fora, we offer travel agent training (more on that later).

Entrepreneurial spirit

Being a successful cruise travel advisor means you’ll put in a lot of hard work. Especially as you are getting started, there is a learning curve and it takes time to build your book of business. But it is a rewarding career in many ways, and your efforts will pay off as a small business owner.

Passionate people person

Working as a cruise travel agent is a great career option to connect with people.

You’ll want to get to know your client and their travel style, helping them to make informed decisions on which cruise line to choose and which itinerary they’ll enjoy the most. You’ll also help out with other travel decisions (for example, booking a hotel in the port city before they depart). You’ll need a strong focus on providing excellent customer service, including being responsive, patient and empathetic to clients' concerns and desires.

It’s also an opportunity to network within the travel industry. You’ll develop deep relationships with representatives from different cruise lines. We always say that travel people are the best people, and it's certainly a fun industry to be in.

Attention to detail

It goes without saying, but cruise travel agents are good planners. You’re the go-to person for travel tips, and you love match-making a client’s preferences to a detailed travel plan so that their vacation goes off without a hitch.

What are the steps to becoming a cruise travel agent?

Working as a cruise travel agent is a great opportunity to transform your passion for travel into a fun and fulfilling career. It’s relatively straightforward to get started, and we’ve broken down the process into three main steps.

1. Find a host agency

The first thing you’ll likely want to do as you embark on your new career as a cruise travel agent is to find a host travel agency. A host agency is a business within the travel industry that provides support and resources to independent travel agents or small travel agencies. These services can include access to booking systems , travel partnerships , training , marketing tools , and sometimes even travel agent certification .

Fora is a host agency, and a one-stop shop for everything you need to set your business up as a cruise travel agent. When you join, you’ll be welcomed into a warm community (including a network of passionate cruisers). And we will set you up with all of the tech, tools and training you need to get started as a cruise travel agent.

2. Get certified with travel agent training

Once you join a host agency, you’ll want to get started with a training program. A solid training program helps you learn the in’s and out’s of booking cruises, as well as other useful topics like marketing (for example, how to utilize social media to build your business).

Our training is live and asynchronous so you can learn at your own pace. We offer webinars as well as opportunities to connect in person (including an annual conference ). These are not your traditional seminars; they are opportunities to connect directly and network with leading industry experts. You can get accredited as a travel agent through our travel agent certification program . And our training is not a “one and done” program. We offer advanced certification, as well as ongoing opportunities to stay in-the-know with the latest industry trends.

3. Book cruises (and repeat)

Once you’ve learned the ropes on booking from a training program, you’re ready to dive in (no pun intended) to booking cruises. We at Fora believe in learning by doing. To that end, the best way to learn how to become a cruise travel agent is to jump in.

As a cruise travel agent, you will earn money by booking cruises for your clients. You can choose a niche if you have a specific expertise, or focus on a broad range of offerings. (And remember, as a travel advisor, you can book more than just cruises if you’d like).

At Fora, we have partnerships with tried and true favorites like Royal Caribbean , as well as up and comers like Virgin Voyages . If you’re passionate about more eco-friendly cruises, you’ll be pleased to know that we also work closely with brands like HX/Hurtigruten as well as Lindblad Expeditions. For the luxury cruisers, we’re a Four Seasons Preferred partner, and we’re eagerly awaiting the soon-to-come launch of their yachts. This is just a sampling of our 4,500+ partners worldwide!

Once you have made your first booking, we're willing to bet you'll find that it's a little addicting. Start building your book of business by continuing to book cruises, and you're well on your way to a successful career as a travel agent.

What qualifications are needed to become a cruise travel agent? What degree do you need to become a cruise agent?

Technically speaking, you do not need a degree or certification to become a cruise travel agent. It’s worth noting that many cruise travel agents opt to become certified through Cruise Lines International Association ( CLIA ); however, this step is not technically necessary. However, we highly recommend investing time into a training and certification program to set yourself up for success. At Fora, our training is flexible and you can do it remotely (and at your own pace) via webinars. Over time, your years of experience and hard work as an advisor will pay off in helping to establish yourself as a reputable cruise travel agent.

How much do cruise travel agents make on a cruise?

There is no one-size-fits all solution on how much cruise travel agents make on a cruise because each cruise line is unique. However, we’ve broken down some of the basics so you can get a deeper sense of the payment structure for a cruise travel agent’s career.

Cruise travel agents earn money based on commissions.

When travel agents book a cruise vacation, the cruise line pays a commission — a percentage of the cost of the cruise vacation booked. And remember, this commission-based model is ideal for your clients, since they won't have to pay extra to enlist your expert services. Everybody wins!

The commission rate varies across the travel industry and between cruise lines (every brand is unique), but typically is anywhere between 15-25 percent. Your commission is split between you and the host agency. It's best to check with the cruise line directly to discover what their commission split looks like (or, at Fora, we showcase this information in an easy-to-view overview in your Fora Advisor Portal).

A career as a cruise travel agent is flexible, and the more you book, the more you earn.

You can work part-time or full-time. When you work with a host agency, you are an independent contractor, and this flexibility allows you to build a career on your own terms. You can be a home-based travel agent (learn more about how to become an independent travel agent ).

With a commission-based model, the more you book, the more you earn. You'll collect a larger chunk of commission if you book, say, a luxury travel, multi-family cruise vacation than you would for a couple's weekend anniversary trip. (Disney cruises are popular for families. Read more about how to become a Disney travel agent .)

Most cruise travel agents are paid by their host agency.

Remember, you’ll likely want a host agency to make the payment process easier. Host agencies have an IATA number (a unique identifier issued by the International Air Transport Association), which allows them to collect and make payments on commissions. At Fora, we handle all of the commission tracking and payments so you can focus more on the fun part (booking cruises, that is).

Want to learn more? See our guide on how travel agents get paid .

What types of cruises can agents book?

The short answer is that the sky is the limit! Most cruise lines work off a commission-based model that is travel-agent-friendly. All major lines like Carnival Cruises, Disney, Viking, Norwegian, Celebrity, MSC, Virgin Voyages and more are commissionable. There are also luxury travel lines like Four Seasons, Ritz-Carlton and Crystal. Even smaller cruise companies like Ponant and Cunard work with travel agents.

You’ll be able to book a variety of cruise ships, and there’s a ton of opportunities to plan dream vacations for your clients. Whether you’re planning a cruise vacation out of Florida or Europe, there’s plenty of opportunity.

How does a cruise travel agent book a cruise vacation?

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The process for booking a cruise for a client as a travel agent is not too far off from booking a cruise as a traveler yourself. So if you’ve ever booked a cruise for yourself, you’ll be able to learn how to book a cruise for your clientele once you become a travel agent.

When learning how to become a travel agent , you'll learn the specifics of how to book for clients. Every cruise line is a little different... On many cruise websites, you might notice that there’s a designated tab or link labeled "Travel Professionals," "Travel Agent Portal" or something similar. These are the sections that will allow you to register client information as well as your host agency’s IATA number. Coming soon, Fora Advisors will be able to book directly via our integrated booking platform .

It’s worth noting that building relationships goes a long way. By simply asking for extra perks (like onboard credit), you can often level up your client’s vacation at no extra cost, helping to build loyalty with your clientele by giving them the best possible travel experience.

Can a cruise travel agent book more than just cruises?

A Fora Reserve partner, Acqualina Resort & Residences on the Beach in Miami (a major port city for cruises)

Yes, absolutely! As a travel agent, you can book everything from weekend staycations to bucket list trips with in-depth itineraries and travel experiences. Learn more in our article with different types of bookings you can make as a travel advisor .

Now you know how to become a cruise travel agent. It's time to set sail...

As you’re researching a career as a cruise travel agent, it might feel daunting (there is a lot of information to take in, after all)... But, the easiest way to get started is to dive in. Remember: the more you learn — and the more you book — the easier these water-bound bookings become.

At Fora, we’ll be with you every step of the way. From training to community , tech and more, we’ll set you up with everything you need to succeed. When you’re ready to get started, become a Fora Advisor to build your dream job in cruise travel.

Are you the go-to person for travel tips?

Transform your passion for travel into your dream job. We'll set you up with everything you need to succeed as a travel advisor. From training to top-notch tech, marketing assets, community, commission tracking & payments (and more), we've got you.

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