history of tourism and travel

How and When Did Tourism Start?

Most of us love to travel and when we think about travelling, what we probably have in mind are the best two or three weeks of the year. Tourism has become a major industry and it creates around 100 million jobs worldwide.

Achim Riemann

In 1854, the first travel agency opened. In 1869, one of the first group tours was launched. It included attendance at the opening of the Suez Canal in Egypt.

But how did it all start?

A long time ago, people initially moved around for practical reasons, such as looking for food or water, or fleeing natural disasters or enemies. But as early as ancient Egypt and in the other “high” cultures found throughout the continents at the time, people started to travel for religious reasons. They set out on pilgrimages, for example to Mecca, or on journeys to take a ritual bath in the Ganges River. That was the beginning of tourism.

What about modern tourism?

Modern tourism can be traced back to the so-called “Grand Tour”, which was an educational journey across Europe. One of the first who embarked on this journey was the King of Poland and Grand Duke of Lithuania, Wladyslaw IV Vasa, also known as Wladislaus Sigismundus, Prince of Poland and Sweden. And yes, the grand tour was just for the super-rich. In 1624, Wladyslaw travelled to Germany, Belgium, the Netherlands, France, Switzerland, Italy, Austria and the Czech Republic. (1)

Poor or even normal people had neither the money nor the time to go on a holiday. However, that started to change at the end of the 19th century. Around 1880, employees in Europe and North America were granted their first work-free days besides Sundays and the mostly Christian holidays, such as Easter or Christmas. These extra work-free days were usually unpaid in the beginning. Since most people couldn’t spare the money for travel, this led to excursions into the surroundings rather than travelling.

The founders of international “tourism” in Europe were the British

Thomas Cook is considered the founder of what is known as organized “package” holidays. In the last decades of the 19th century, the upper social classes in England were so wealthy due to the income from the British Empire that they were the first to be able to afford trips to far-flung areas. (1)

In 1854, the first travel agency opened. In 1869, one of the first group tours was launched. It included attendance at the opening of the Suez Canal in Egypt. From 1889, people took holiday cruises on steamships with musical performances. Seaside holidays became really popular around 1900 (and continue to be popular to this today). From the 1970s onwards, many in the industrialised countries could finally afford a holiday trip. The first criticism over this arose at the beginning of the 1970s: due to tourism, there were as many tourists in Spain in 1973 as there were inhabitants. (2)

In 2019, before the coronavirus pandemic, 1.5 billion tourist arrivals were recorded around the world, a 4% increase compared to 2018's figures. The most visited countries in 2019 were France with 89 million tourists, followed by Spain with 83 million tourists and the United States with 80 million tourists. China and Italy sit at fourth and fifth places, respectively, with 63 million tourists in China and 62 million tourists in Italy. (3)

And what are the most visited tourist attractions worldwide? According to a recent research from TripAdvisor, these are the top five: the Colosseum (Italy), the Louvre (France), the Vatican, the Statue of Liberty (USA), the Eiffel Tower (France) (4).

• Wikipedia: https://de.wikipedia.org/wiki/Tourismus , 12.03.2022
• Wikipedia: https://de.wikipedia.org/wiki/Massentourismus , 12.03.2022
• TravelBook: https://www.travelbook.de/ziele/laender/die-meistbereisten-laender-der-welt
• Travel Wanderlust: https://www.travelwanderlust.co/articles/most-visited-tourist-attractions-in-the-world/  12.03.2022

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Matsumoto Castle, Nagano, Japan

A Brief History of Travel and Tourism

Utilizing the widest definition of the word, human beings have been travelling since the dawn of time. No matter one’s beliefs about the creation of humans, everyone can agree our species began in some single locale, likely Africa or the Middle East , and ‘travelled’ outwards, settling new lands. However, most of this ‘travel’ was done out of necessity and war, often without the intent of return. It wouldn’t be until Antiquity, or the glory days of the Greek and Roman empires, that tourism, or leisure travel, would be introduced.

Aristocratic Tourism

In those days, tourism was a privilege almost entirely confined to the wealthy, who travelled largely for cultural exploration. One has to remember, the Greek and Roman upper classes were people who prided themselves on artistic, scientific, and philosophical pursuits. It follows, then, that these early travellers largely sought to learn the arts, languages, and cultures of their destinations.

Soon enough, travelling for leisure’s sake began to gain popularity; from the Roman Empire arises some of the earliest examples of travel resorts and spas in the world. Though they documented their experiences most thoroughly, the elite Europeans were not the only ones travelling in ancient times. In eastern Asia , it was popular for nobles to travel across the countryside for the religious and cultural experience it offered, oftentimes stopping at temples and sacred sites during their travels.

Religious Tourism

During the Middle Ages, travel took on a new meaning. Although leisurely travel was still reserved for the upper class, it became more and more common for members of the upper and even lower classes to embark on pilgrimages. Most of the major religions at the time, including the Islamic, Judaic, and Christian traditions, encouraged their practitioners to conduct pilgrimages.

Largely unaided by technology, most of these journeys were done on foot, often occasionally with a beast of burden to carry supplies. The wealthy were able to afford other forms of travel including horseback and ship. Furthermore, the Middle Ages saw the emergence of connected shipping routes. As ports grew, travel opportunities increased, and the dock was typically the start of any long-distance travel during the Middle Ages.

The Grand Tour

Travel continued to exist in this way for some time: the rich travelled primarily for cultural and leisure reasons, while the poor travelled largely for religious reasons, if at all. The next major development travel underwent was the establishment of the Grand Tour. Undertaken by the elite men of Western and Northern European countries , the Grand Tour took young travellers across Europe in a “rite of passage” meant to educate the wealthy after they finished their education but before adulthood. Historians cite this tradition as the origin of the modern tourism industry and indicate that the tradition had become well established in European culture by the 1660s.

Like many traditions, the Grand Tour eventually developed a rigid structure. Tourists were expected to follow a set itinerary and travelled with a tutor. The Grand Tour typically began in England, moved south through France into Switzerland and Italy. After spending a few months in Italy, the traveller and his tutor moved upwards through Germany and into Holland before returning to England. These trips utilized the most advanced travel technology of the day, including ships and collapsable coaches, and it wasn’t entirely uncommon for the traveller and tutor to be waited on by a handful of servants.

Tourism For The Masses

The Grand Tour remained a popular cultural phenomenon amongst the rich until the 1840s, which saw the advent of the first widespread railway system across system Europe. Immediately, this innovation opened the possibility of embarking on a Grand Tour to the middle classes, and soon it became more popular for middle and even working-class citizens to travel for leisure.

More importantly, the implementation of railway systems across Europe and the United States positioned the world for the Industrial Revolution. The United Kingdom is often cited as the first country to actively promote leisure time to its industrial class, and as a result, the country had a strong impact on the early development of the tourism industry. One hugely influential player in the history of travel and tourism was Englishmen Thomas Cook, who established the first-ever travel agency to provide ‘inclusive individual travel’ in the 1840s.

This means that travellers move independently in their travels, but all the food, lodging, and travel expenses were set at a fixed price for a predetermined length of time. This allowed travellers to take any route they fancied throughout Europe without having to ascertain food or lodging ahead of time. This fact, coupled with the falling ticket prices of railways, meant that long-distance travel was dramatically cheaper and faster than ever before. This not only further lowered the barriers to leisure travel but also drastically increased the incidences of business-related travel. As one can imagine, Cook’s Tours became massively popular, and the company remains successful today as the Thomas Cook Group.

In short, the introduction of a widespread railway system gifted a massive boost to the tourism industry; this boon would largely reflect that the aeroplane would have in the early-20th century. More so than any other technological development, the aeroplane opened the floodgates of mass international tourism. Behemoth multinational airlines such as Pan Am, Delta, and American Airlines arose during the 1900s, and suddenly the physical boundaries between cities were rendered useless. It has become possible for a traveller to get nearly anywhere on the globe in less than 48 hours, for a price that most middle and working-class members can achieve.

Today, travel stands as one of the most economically important leisure activities in the world. The tourism market is so large that it has split into an astounding number of niche markets, including ecotourism , backpacking, and historical tourism. As of the writing of this article, there have even been a handful of trips into orbit around Earth branded as “space tourism”, a new and exciting chapter in the history of travel and tourism. The story of tourism displays a remarkable connection to the technology that makes travel possible. Transportation innovations like the train and aeroplane have eliminated the difficulties and lowered the costs of long-distance travel, and planet Earth has truly become a smaller place because of it.

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The Oxford Handbook of Tourism History

Eric G. E. Zuelow is Professor of History at the University of New England in Biddeford, Maine. He is author of A History of Modern Tourism (2015) and Making Ireland Irish: Tourism and National Identity since the Irish Civil War (2009), editor of Touring Beyond the Nation: A Transnational Approach to European Tourism History (2011), and editor of the Journal of Tourism History.

Kevin J. James is Professor of History at the University of Guelph in Canada, where he holds the Scottish Studies Foundation Chair and serves as Director of the Centre for Scottish Studies. His research programs have explored the history of the hotel visitors' book, hotels in wartime, and the history of country house hotels.

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UN Tourism | Bringing the world closer

The fascinating history of tourism and aviation

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The history of tourism is absolutely fascinating. Why do we go on holiday to the Caribbean? How was the cruise developed? Why did we start travelling by plane? This article answers all of these questions and more about the history of tourism.

Ancient times

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The history of tourism is a long one. Whilst we may not always have had high speed trains, aircraft and luxurious cruise ships , people have long had the desire to be tourists .

The history of tourism can largely be attributed to technological developments in transport. The more roads that are built, the more places people can drive. The more airports that open, the more places that people can fly to.

The history of tourism is also closely related to the global economic, social and political outlook. Someone with lots of money is more likely to travel somewhere for a holiday than someone who does not have much money, for example. Likewise, many tourists are not likely to travel to a destination that is suffering from political instability.

There are many ways that the tourism industry and grown and developed over the years. In this article I will explain some of the elements of the history of tourism.

When did the history of tourism really begin? We can’t pinpoint it and, for obvious reasons, we can only really guess about tourism in ancient times. There are no selfies and no travel brochures to look back on, but we do know that people DID travel in ancient times. Historians have found records that provide an insight into the reasons that people travelled, and how this evolved into tourism.

We know that cultures and nations moved their armed forces around in order to conquer other areas, and to control trade routes and various resources. This created foundations for future travel. As the Egyptian , Roman and Eastern Mediterranean Empires emerged, necessary travel turned into tourism. The Phoenicians, for example, travelled not only to develop trade routes but also because of curiosity. They had a desire to discover what lay beyond that area of the Mediterranean. 

And other peoples likely did the same. The Mayas in modern day Mexico , and members of the Shang Dynasty in modern day China, travelled to see what was beyond their own borders. They also wanted to spread their civilisations, of course. Historians have been able to find evidence of ancient travels – artefacts from other places turning up in excavations, that couldn’t be there unless the ancient people had their own form of tourism.

It is hard to know when simple travel turned into what we would define as tourism . As mentioned, the Empire Era (beginning with the Egyptians, including the Greeks and stretching unit the eventual form the Roman Empire) was influential in the development of travel and tourism . As time went on, people travelled more. They travelled for various reasons: commercial, educational, governmental and religious purposes. With consolidated governments in different central locations established as early as the Egyptian Kingdoms (4850-715 BC), travel was a necessity.

And because travel was a necessity, so too were basic necessities. Lodging and food needed to be provided to those visiting from other areas, which likely gave way to a realisation that you could travel to another place just because. This is especially true of the Greeks (900-200 BC). They wanted to find fun in new locations – they promoted the use of a common language, and their money became a form of common currency.

Places that were important in terms of government activities turned into what we might call tourist attractions . With shops, places to eat and drink, sports to watch, gaming and even theatre, there was plenty to do if you travelled to a different area. This only evolved further with the ancient Romans. During their empire (500 BC – 300 AD), good roads were developed and water routes improved. Inns were opened, around 30 miles apart from each other – a relatively easy days journey in between, so you always had a place to rest at night. Horses could even be hired here.

Roman roads expanded into a 50,000-mile system. With their currency now almost universally accepted, and common languages such as Greek and Latin being used, travel constantly became easier and less stressful. Then came the common legal system. This allowed for people to feel safer and more protected as they traveled – whether that be for pleasure, business or adventure. Cities throughout the Roman empire (such as Pompeii) became destinations for the middle and upper classes to explore during their downtime.

This can teach us something about the way we travel today. Tourism booms when people have more free time (such as during school holidays) and currencies are easily exchangeable. There are common languages, and the existence of law allows for a feeling of personal safety. If any of these factors were to be removed, people would be less inclined to travel. This was seen during the Middle Ages, when tourism was in decline.

Throughout the Middle Ages (5-14th centuries AD) travel – and by extension tourism – was pretty much nonexistent. It became dangerous after the fall of the Roman Empire. While there had been a commonality among nations, there were now autonomous areas thanks to a feudal system. Transport was fragmented; so was language and currency. This made travelling to somewhere different much more difficult than it had been.

And when people did travel, it wasn’t for leisure. With the Roman Catholic Church gaining power, there were nine crusades in attempt to retake the Holy Land between 1096 and 1291 AD. But they all failed, and left people with a desire to see the world outside of their own locality. People were keen to experience different civilisations.

Merchants – like Marco Polo – started to travel far and wide after the failed crusades. Polo’s travels in particular (1295-1295 AD) were reported on, and people started to become more interested in travelling again.

So travel was reborn. During the Renaissance (14-16th centuries AD) more merchants travelled further afield. This was in part due to the church and royalty controlling larger geographic areas than they previously had done. Trade routes also started to reopen. Commercial activity grew, and people continued to venture out of their own towns and territories. 

The first real tourist , according to historians, was Cyriacus of Ancona. He journeyed around the Mediterranean, eager to learn about Greek and Roman history. His desire to learn about what had come before – and to see what remained – encouraged others to think about how travel could benefit education. And so, the Grand Tour Era emerged…

The Grand Tour era is an important part of the history of tourism. The era of the Grand Tour (1613-1785) was when tourism as we know it really came into play. Starting with the most wealthy in society, people travelled to learn. It was fashionable, and soon became a status symbol in its own way.

Those who were ‘coming of age’ would travel throughout Europe to see art, architecture, science and more in countries other than their own. Generally the most visited places were France , Switzerland , Germany and Italy . Each ‘Grand Tour’ would last a couple of years. People would travel by carriage, and be accompanied by someone older to take care of them.

This changed slightly with the introduction of the industrial revolution in around 1750. Economic and social structures were changed forever. The revolution meant that lengthy journeys such as a Grand Tour trip were no longer particularly viable for many people. Factory life and business management, and indeed modern industrialism as a whole, led to people becoming more tied down.

Transport changed too – it became more efficient as economies grew and technology advanced. Markets stretched across borders and individuals had higher incomes; travel was now for business and leisure, but with less free time trips were shorted. The tourism industry had to develop rapidly to ensure they could meet the newfound needs of potential customers.

The next stage in the history of tourism is all about mobility. As time moved on, the economy (and personal wealth) continued to grow. Increased leisure time and more accessible travel meant that tourism boomed. Because less people were tied down to all-consuming jobs such as farm work and more had moved on to working in offices, jobs and factories, there was more free time available. The Mobility Era (1800-1944) was defined by an increase in travel to new locations both near and far.

With new roads, passenger trains , stagecoaches and sailing ships becoming more common, tourism continued to grow. France and Great Britain had fantastic road and railroad systems which made the idea of travel even more available to people.

Then along came Thomas Cook , who can definitely be credited with bringing travel and tourism to the general public- Thomas Cook is one of the most famous names in the history of tourism! He was the first to introduce a tour package – travel and accommodation, with food often included too. In 1841 he arranged for a tour of around 570 people to travel from Loughborough to Leicester. For a shilling the journey included food and entertainment. There was instant demand for more of the same, and so the full-time business of arranging and providing travel services was born!

The Mobility Era continued to make changes. Cars and air travel were introduced next; with Henry Ford’s mass production for the Model T (1914), individuals had more freedom to travel. And thanks to Orville and Wilbur Wright ’s successful test of the aeroplane in Kitty Hawk, North Carolina, commercial air travel was also introduced. This meant the time it took to travel long distance was much shorter, and thus people were more mobile.

Another important time in the history of tourism is the modern era. The ability to move around and see new places was a start. Mass tourism continued to develop in the first half of the 20th century. George Westinghouse introduced the idea of paid leave from work, with a firm belief that allowing staff paid time off would be beneficial to productivity levels overall. This gave the working and middle classes in certain countries the time and money to fulfil their travel dreams – so the demand for tourism grew.

And as World War II came to an end in the 1940s, those who had been forced to travel during the war where keen to replicate this experience in a more positive way. They were now eager to travel for fun! They also wanted to share this with their loved ones, whether that be through travelling together or sharing stories that made these people want to travel too.

With gas/petrol no longer rationed, economies growing and cars once again being mass-produced, people travelled around in their cars – this was especially true in America, where the motel business really took off. This is similar, in a way, to the inns during the Empire Era.

Many factors contributed to the exponential growth of the travel industry. Hotels and motels took to the franchising model of business expansion, and jet travel was properly introduced in the 1950s, becoming popular throughout the 1960s.

Another fifties introduction helped: the credit card. Originally the Diners Club card, this provided travellers with the means to buy things wherever they were in the world without the hassle of currency exchange and carrying cash. To this day, credit cards are the preferred way to spend money when travelling.

So people had time, they had money – travel was safe and accessible. Tourism has simply continued to grow ever since. We now have mass tourism, and the people who engage in it can be split into two groups. These are ‘organisation mass tourists’ who make use of package deals and pre-prepared itineraries, and ‘individual mass tourists’. The second group travel independently but do use mass tourism services (airlines, hotel companies etc) which have been promoted in the media.

Travel is still ever-changing, though. People no longer necessarily travel just for the sake of travel – they want an immersive experience , adventure and the chance to give back to the local community . Tourism, and the travel companies with the industry, have to keep up with the different demands. 

Throughout the 21st century, Internet access has become more common and new borders have opened. There is always increased wealth and mobility of citizens. As different countries become attractive to tourists, their economy grows – which, in turn, makes the destination more attractive. This is why tourism is SO important !

There are always peaks and troughs when it comes to tourism. Terrorism, health scares and political/economic instability often discourage travel. There are now increased security procedures at airports, borders and attractions which can be off-putting for some people. But, for the most part, people love to travel.

In the post-modern tourism era, consumers are more savvy, more fussy and more aware. Nowadays, people care more about environmental conservation , community impact , economic leakage and other such issues and are far more considerate when they plan and undertake their travels.

Also, people now search for experiences that are authentic and are looking to experience a range of different types of tourism . Organisations working within the sector can now offer far more smart tourism experiences, such as virtual tourism – which was widely used during the Coronavirus outbreak of 2020.

Similarly, consumers are more Internet savvy in the post-modern era, meaning that they are leaning towards independent research and dynamic packaging as opposed to using the traditional package tourism methods that were so popular for so many years. In fact, as a result of this change in buying behaviour, many tour operators and travel agents have gone out of business, including the famous Thomas Cook.

The history of aviation

An account of the history of tourism wouldn’t be complete without discussing the integral role that aviation has played. So, lets dig a bit deeper into the history of aviation specifically…

What most people don’t realise when considering the history of tourism is that aviation and flight has actually been around for thousands of years! Dating back to the ancient years in Greek mythology is the story of Icarus and Daedalus who attempted to create a pair of wings using wax and feathers.

While this invention sadly ended in tragedy, one thing it shows is that humans have been interested and intrigued by flight for centuries. It took us a bit of time to master the skies, however and it is thanks largely to the famous Wright Brothers and to various military developments that we have the aviation industry that we do today.

The first aircraft known to be made by men was the kite. Created in China , the time is not known but many say it was sometime in the 5th Century, these kites are similar to the kites we still use today. Taking it a step further, the Chinese invented “man-lifting kites” which today are known as hot air balloons.

By the 1700s, aviation as we know it today was in full swing and inventors were exploring different devices, inventions and failures. At this time, there were two main categories of aviation: lighter than air aviation and heavier than air. This was an important time in the history of tourism.

In 1783, the Montgolfier brothers revealed their hot air balloon which didn’t need man to power it and the balloon flew over Annonay, France. This really started a wave of inventors who were interested in creating crafts that could fly without man powering it.

Later in that year, the brothers set up what is known as the first manned flight, with a tethered hot air balloon. A few weeks later, the brothers launched a manned flight with two astronauts onboard, that was untethered. Although the flight didn’t last very long because the fire began to burn the fabric, this is the beginning of modern-day aviation.

On this date, Orville and Wilbur Wright changed the face of aviation and what it is today, making this day as a pivotal moment in the history of tourism.

Successfully completing four flights in their “flyer”, these brothers lasted mere seconds in the air in their aircraft and covered some 800 feet. Setting a new standard for aviation, these flights relied on power and control to work. This was brand new in the world of aviation and a very exciting achievement!

Because of the efforts of the Wright brothers, in 1914, the first passenger flight was used in the United States. Traveling from St. Petersburg and Tampa, Florida , these flights only lasted a few months but paved the way for what we know today as transcontinental aviation and marked an important development in the history of tourism.

The 1920’s and 1930’s were a time of major improvements and inventions in the aviation industry. Aircraft designs that were ahead of their time and influenced aircrafts that we see today, were being used to allow people to travel from one place to another comfortably.

During the time of World War II, many cities and countries had established their own airports and military aircrafts were being repurposed as commercial planes and personal planes. The War was a time of using these aircrafts to travel from one country to the next and the growth of international aviation during this time is monumental. This was a huge time in the history of tourism!

Not long after this time period, the Convention on International Civil Aviation was founded and still stands today. Also known as the Chicago Convention , this agency was established to regulate standards, safety and efficiency of all civil flights. Today, the agency has made significant improvements in the world of aviation and has allowed for safer and more economical airliners.

After the post World War II era there were substantial developments to the history of tourism and aviation. In the 1970’s, many aircraft became digitised and had computer systems built into the craft. Because of the creation of these systems, better aircraft have been made and the designs of airplanes have become sleeker, safer and more comfortable over the years.

Computer simulations of flights have also led to the design of lighter aircraft and airplanes that are stronger. Today’s aviation industry offers one of the safest forms of transportation and has taken huge strides over the years.

The history of aviation aviation has been and continues to be a huge part of the economy for the entire world and has seen major improvements over the years. Without the discoveries from inventors that came before us, airplanes and travel may not be where they are today.

Recent years have seen the development of double decker aircraft, cleaner and greener aircraft and aircraft that can operate longer distances…. will be have supersonic aircraft in the future? Biofuels? Only time will tell- the history of tourism is not complete yet!

As you can see, the history of tourism is long and fruitful. While the industry has had its ups and downs, largely due to outside factors such as economic recession, war or a virus outbreak, it has continued to play an ever-important role in our lives. If you enjoyed this article on the history of tourism, I recommend that you take a look at these articles too-

• The fascinating history of Thomas Cook
• The fascinating history of the hotel industry
• History of transportation
• The fascinating history of Aviation

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Tourism is one of the world’s fastest-growing industries and a major foreign exchange and employment generation for many countries. It is one of the most remarkable economic and social phenomena.

The word ‘tour’ is derived from the Latin word tornus, meaning ‘a tool for making a circle.’ Tourism may be defined as the movement of people from their usual place of residence to another place ( with the intention to return) for a minimum period of twenty-four hours to a maximum of six months for the sole purpose of leisure and pleasure.

According to WTO (1993), ” Tourism encompasses the activities of persons traveling and staying in places outside their usual environment for not more than one consecutive year for leisure, business, and other purposes.”

The Rome conference on tourism in 1963 defined tourism as ‘ a visit to a country other than one’s own or where one usually resides and works. This definition, however, did not take into account domestic tourism, which has become a vital money-spinner and job generator for the hospitality industry.

The UNWTO defines tourists as ‘ people who travel to and stay in place outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited.

According to the Tourism Society of Britain ,” tourism is the temporary short-period movement of people to destination outside the places where they usually live, work; and activities during their stay at these destinations.” This definition includes the movement of people for all purposes.

The development of technology and transportation infrastructure, such as jumbos jets, low-cost airlines, and more accessible airports, have made tourism affordable and convenient. There have been changes in lifestyle – for example, now retiree-age people sustain tourism around the year. The sale of tourism products on the internet, besides the aggressive marketing of the tour operators and travel agencies , has also contributed to the growth of tourism.

27 September is celebrated as world tourism every year. This date was chosen as on that day in 1970, the Statutes of UNWTO were adopted. The purpose of this day is to raise awareness of the role of tourism within the international community.

History of Travel and Tourism

Travel is as old as mankind on earth. At the beginning of his existence, man roamed about the planet’s surface in search of food, shelter, security, and better habitat. However, with time, such movements were transformed into wanderlust.

About five thousand years ago, climate changes, dwindling food and shelter conditions hostile invaders made the people leave their homes to seek refuge elsewhere like the Aryans left their homes in Central Asia due to climate changes. Perhaps, this leads to the development of commerce, trade, and industry.

Religion, education, and cultural movement began during the Hindu and Chinese civilizations. Christian missionaries, Buddhist monks, and others traveled far and wide carrying religious messages and returned with fantastic images and opinions about alien people.

For centuries movement of people continued to grow due to the efficiency of transport and the assistance and safety with which the people could travel. By the end of the 15th century, Italy had become Europe’s intellectual and cultural center. It represented the classical heritage both for the intelligentsia and the aristocracy.

During the 16th century, travel came to be considered an essential part of the education of every young Englishman. Travel thus became a means of self-development and education in its broadest sense. The educational travel was known as the ‘ Grand Tour .’

The industrial revolution brought about significant changes in the pattern and structure of British society. Thus, the economy of Britain was greatly responsible for the beginning of modern tourism. It also created a large and prosperous middle class. Because of remarkable improvement in transportation systems in the latter half of the 18th century and the first quarter of the 19th century, an increasing number of people began to travel for pleasure.

Travel was inspired initially by the need for survival (food, shelter, and security), the desire to expand trade, and the quest to conquer. As the transportation system improved, the curiosity for transforming the vast and virgin world into a close neighborhood created a new industry, i.e., Travel and Tourism .

However, the developments of rails, roads, steamships, automobiles, and airplanes helped to spread technology across the globe. Earlier travel was a privilege only for wealthy people, but with the industrial revolution, the scenario altogether changed. Transportation, as well as accommodation, became affordable to middle and working-class citizens.

Essentially, with the development of jet travel, communication, new technology, tourism, and travel became the world’s largest and fastest-growing industry.

Travel and tourism have recently emerged as a dominant economic force on the global scene, accounting for more than 12% of total world trade and growing at 8 percent annually.

Types of Tourism

Tourism has two types and many forms based on the purpose of visit and alternative forms of tourism. Tourism can be categorized as international and domestic tourism .

Tourism has two types and various forms. Based on the movement of people, tourism is categorized into two kinds. These are the following:

International Tourism

When people visit a foreign country, it is referred to as International Tourism . To travel to a foreign country, one needs a valid passport, visa, health documents, foreign exchange, etc.

International tourism is divided into two types; Inbound Tourism & Outbound Tourism.

Inbound Tourism

This refers to tourists of outside origin entering a particular country. Traveling outside their host/native country to another country is called inbound tourism for the country where they are traveling. For example, when a tourist of Indian origin travels to Japan, it is  Inbound tourism for Japan because foreign tourists come to Japan.

Outbound Tourism

This refers to tourists traveling from the country of their origin to another country. When tourists travel to a foreign region, it is outbound tourism for their own country because they are going outside their country. For example, when a tourist from India travels to Japan, it is outbound tourism for India and Inbound tourism for Japan.

Domestic Tourism

The tourism activity of the people within their own country is known as domestic tourism . Traveling within the same country is easier because it does not require formal travel documents and tedious formalities like compulsory health checks and foreign exchange. A traveler generally does not face many language problems or currency exchange issues in domestic tourism.

Forms of Tourism

Tourism has various forms based on the purpose of the visit and alternative forms. These are further divided into many types according to their nature. Forms of tourism are the following:

Some most basic forms of tourism are the following:

• Adventure Tourism
• Atomic Tourism
• Bicycle Tours
• Beach Tourism
• Cultural Tourism
• Industrial Tourism
• Medical Tourism
• Religious Tourism
• Rural Tourism
• Sex Tourism
• Space Tourism
• Sports Tourism
• Sustainable Tourism
• Virtual Tourism
• War Tourism
• Wildlife Tourism

Classification of Tourism

Tourism can be classified into six distinct categories according to the purpose of travel. These are the following:

1) Recreational : Recreational or leisure tourism takes a person away from the humdrum of everyday life. In this case, people spend their leisure time in the hills, sea beaches, etc.

2) Cultural tourism satisfies cultural and intellectual curiosity and involves visits to ancient monuments, places of historical or religious importance, etc.

3) Sports/Adventure : Trips taken by people with a view to playing golf, skiing and hiking, fall within this category.

4) Health : Under this category, people travel for medical, treatment or visit places where there are curative possibilities, for example, hot springs, spa yoga, etc.

5) Convention Tourism : It is becoming an increasingly important component of travel. People travel within a country or overseas to attend conventions relating to their business, profession, or interest.

6) Incentive Tourism : Holiday trips are offered as incentives by major companies to dealers and salesmen who achieve high targets in sales. This is a new and expanding phenomenon in tourism, These are in lieu of cash incentives or gifts, Today incentive tourism is a 3 billion dollar business in the USA alone.

Nature of Tourism

Tourism as a socio-economic phenomenon comprises the activities and experiences of tourists and visitors away from their home environment and are serviced by the travel and tourism industry and host destination. The sum total of this activity experience and services can be seen as a tourism product.

The tourism system can be described in terms of supply and demand. Tourism planning should strive for a balance between demands and supply. This requires an understanding not only of market characteristics and trends but also of the planning process to meet the market needs.

Often tourists from core generating markets are identified as the demand side; the supply side includes all facilities, programs, attractions, and land uses designed and managed for the visitors. These supply-side factors may be under the control of private enterprises, non-profit organizations, and the government. New and innovative forms of partnerships are also evolving to ensure the sustainable development and management of tourism-related resources.

The supply and demand side can be seen to be linked by flows of resources such as capital, labor, goods, and tourist expenditures into the destination, and flows of marketing, promotion, tourist artifacts, and experiences from the destination back into the tourist generating region.

In addition, some tourist expenditures may leak back into the visitors generating areas through repatriation of profits of foreign tourism investors and payment for improved goods and services provided to tourists at the destination. Transportation provides an important linkage both to and from the destination.

For planning purposes, the major components that comprise the supply side are:

• Various modes of transportation and other tourism-related infrastructure.
• Tourist information.
• Marketing and promotion.
• The community of communities within the visitor’s destination area.
• The political and institutional frameworks for enabling tourism.

The tourism system is both dynamic and complex due to many factors linked to it and because of the existence of many sectors contributing to its success. These factors and sectors are linked to the provision of the tourist experience and the generation of tourism revenue and markets.

The dynamic nature of the tourism system makes it imperative to scan the external and internal environment of the destinations on a regular basis so as to make changes when necessary to ensure a healthy and viable tourism industry.

Thus, it is now an accepted fact that tourism development can no longer work in isolation of the environment and the local communities, nor can it ignore the social and cultural consequences of tourism.

Importance of Tourism

Tourism and hospitality , which are inextricably linked to each other, are among the major revenue-earning enterprises in the world. They happen to be among the top employers too. There has been an upmarket trend in tourism over the last few decades as travel has become quite common. People travel for business, vacation, pleasure, adventure, or even medical treatments.

Tourism constitutes an important industry today. It has opened up new vistas for the play of economic emancipation. It provides a very potent contribution by strengthening and developing the financial resources of a country. Moreover, it is a process in which mutual material and mental benefits occur. Furthermore,

• Tourism fetches foreign exchange in the form of invisible exports, which results in the manifold progress of the nation.
• Tourism generates jobs. These employments are the main contribution of tourism to generating national income. But one should remember that employment in the tourism industry is often seasonal.
• Tourism often leads to the commercialization of art forms and especially handicrafts. Art items with cultural or religious meaning are sought by tourists as souvenirs. As more and more tourists visit a destination, souvenir production has increased, often leading to mass production. This production also generates income.

With several business-related activities associated with tourism, the industry has a tremendous potential to generate employment as well as earn foreign exchange. Many countries, such as Mauritius, Malaysia, Singapore, Fiji, and the Caribbean, whose economies are primarily driven by tourism. Tourism can contribute to the economic growth of a country in the followings ways:

Employment Generation

It creates a large number of jobs among direct services providers (such as hotels , restaurants, travel agencies , tour operators , guide and tour escorts, etc.) and among indirect services providers (such as suppliers to the hotels and restaurants, supplementary accommodation, etc.)

Infrastructure Development

Tourism spurs infrastructure development. In order to become an important commercial or pleasure destination, any location would require all the necessary infrastructure, like good connectivity via rail, road, and air transport, adequate accommodation, restaurants, a well-developed telecommunication network, and, medical facilities, among others.

Foreign Exchange

The people who travel to other countries spend a large amount of money on accommodation, transportation, sightseeing, shopping, etc. Thus, an inbound tourist is an important source of foreign exchange for any country.

The World Travel and Tourism Council (WTTC) predict in 1997 that the twenty-first-century economy would be dominated by three industries: telecommunications, information technology, and tourism. The travel and tourism industry has grown by 500 percent in the last 25 years.

Now withstanding this bright outlook and prospects, the tourism and hospitality industries are very vulnerable to the fluctuations of national economies and happenings in the world, especially terrorist attacks that have at times dealt severe blows to business.

In recent years, there have been a few setbacks in tourism, such as the terrorist siege of the Taj and Oberoi in Mumbai, India (26 November 2008); the attack on the World Trade Centre in the United States of America (11 September 2001); bombing in a hotel on the Indonesian island of Bali (12 October 2002); tsunami in Southeast Asia and South Asia on 26 December 2004, in which thousands of the lives where lost and consequently tourism was hit. Nonetheless, the sector is now getting back to business.

Impacts of Tourism

Tourism is a multi-dimensional activity. The scope of tourism activities is so wide and varied that it cannot be restricted to any particular field of activity. Tourism has ramifications in almost all sectors and is influenced by the performance of each of these sectors directly or indirectly. Tourism in any country can be an apt reflection of the nation’s economic and social endowment apart from its natural wealth.

Tourism has vast potential to bring about changes in the country’s economic, environmental, societal, and cultural edifice. Tourism has two basics: the supply of facilities and the demand for participation. The twin market forces of supply and demand interact to produce tourism patterns. These patterns are associated with economic, social, cultural, environmental, and ecological impacts.

Establishing or developing a tourism industry involves expenditure, gains, costs, and benefits. If these impacts are considered from the outset of planning, strengths and opportunities can be maximized while weaknesses and threats can be minimized.

Each destination will be different in terms of tourism characteristics . The cost and benefits of tourism will vary in each destination and can change over time, depending on tourism and other activities in a destination’s local and regional context.

Economic Impacts

Tourism activities impact the economy of the country as well as the local economy of the destination.

Economics Benefits

• Tourism generates local employment, directly in the tourism sector and in the support and resource management sectors.
• Tourism stimulates profitable domestic industries, hotels and other lodging facilities, restaurants and food services, transportation systems, handicrafts, and guide services.
• Tourism generates foreign exchange for the country and injects capital and new money into the local economy.
• Tourism helps to diversify the local economy.
• Improved tourism infrastructure.
• Increase tax revenues from tourism.

Economic Costs

• Higher demand created by tourism activity may increase the price of land, housing, and a range of commodities necessary for daily life.
• Demands for health services provision and police service increase during the tourist seasons at the expense of the local tax base.

Social Impacts

Tourism also affects the society of the destination in good as well as bad ways. It benefits and costs the local communities.

Social Benefits

• The quality of a community can be enhanced by economic diversification through tourism.
• Recreational and cultural facilities created for tourism can be used by local communities as well as domestic/international visitors.
• Public space may be developed and enhanced through tourism activity.
• Tourism Enhances the local community’s esteem and provides an opportunity for greater understanding and communication among people of diverse backgrounds.

Social Costs

• Rapid tourism growth can result in the inability of local amenities and institutions to meet service demands.
• Without proper planning and management, litter, vandalism, and crime often accompany tourism development.
• Tourism can bring overcrowding and traffic congestion.
• Visitors bring with them material wealth and apparent freedom. The youths of the host community are particularly susceptible to the economic expectations these tourists bring which can result in complete disruption of traditional community ways of life.
• The community structure may change, e.g. community bonds, demographics, and institutions.
• The authenticity of the social and cultural environment can be changed to meet tourism demands.

Cultural Impacts

Tourism activities also affect the culture of the host country. There are many positive and negative cultural impacts of tourism.

Cultural Benefits

• Tourism can enhance local cultural awareness.
• Tourism can generate revenue to help pay for the preservation of archaeological sites, historic buildings, and districts.
• Despite criticism about the alteration of cultures to unacceptable levels, the sharing of cultural knowledge and experience can be beneficial for hosts and guests of tourism destinations and can result in the revival of local traditions and crafts.

Cultural Costs

• Youth in the community begin to emulate the speech and attire of tourists.
• Historic sites can be damaged through tourism development and pressures.
• There can be long-term damage to cultural traditions and the erosion of cultural values, resulting in cultural change beyond a level acceptable to the host destination.

Environmental Impact

Tourism impacts the environment in positive as well as negative ways. These impacts are following below.

Environmental Benefits

• Parks and nature preserves may be created and ecological preservation supported as a necessity for nature-based tourism.
• Improved waste management can be achieved.
• Increased awareness and concern for the environment can result from nature-based tourism activities and development.

Environmental Costs

• A negative change in the physical integrity of the area.
• Rapid development, over-development, and overcrowding can forever change the physical environment and ecosystems of an area.
• Degradation of parks and preserves.

Industries Related To Tourism

Over the years, tourism has become a popular global activity. Depending upon the nature and purpose of their travel, tourists, need and demand certain facilities and services. This has given rise to a wide range of commercial activities that have acquired industry proportions. Thus travel and tourism nowadays represent a broad range of related industries.

Hotels are a commercial establishment that provides accommodation, meals, and other guest services. In the travel and tourism industry, the hotel industry plays a very significant role, as all tourists need a place to stay at their destinations, and require many more services and facilities to suit their specific needs and tastes.

Restaurants

Restaurants are retail establishments that serve prepared food and beverages to customers. In the travel and tourism industry, restaurants and other food and beverage outlets are very important as tourists like to experiment with the local cuisines of the places they are visiting.

Retail and Shopping

The retail industry is very important as tourists shop for their day-to-day necessities as well as look for mementos and souvenirs. In recent years, some cities in the world have been promoted as shopping destinations to attract people with a penchant for shopping by offering various products, such as garments, electronic goods, jewelry, and antiques. New York, Paris, London, and Milan in Italy are famous as fashion havens of the world.

Transportation

It is the movement of people and goods from one place to another. A well-developed transport industry, as well as infrastructure, is integral to the success of any travel and tourism enterprise.

Travel Agencies

A travel agency is a retailing business that sells travel-related products and services, particularly package tours, to customers on the behalf of suppliers such as airlines, car rentals, cruise liners, hotels, railways, and sightseeing.

Travel agencies play a very important role as they plan out the itinerary of their clients and make the necessary arrangements for their travel, stay, and sightseeing, besides facilitating their passport, visa, etc.

Tour Operators

A tour operator assembles the various elements of a tour. It typically combines tour and travel components to create a holiday. Tour operators play an important role in the travel and tourism industry.

Tourist Destinations

A tourist attraction is a place of interest for tourists, typically for its inherent or exhibited cultural value, historical significance, nature or building beauty or amusement opportunities. These are the basic fundamentals of the tourism industry.

Cultural Industries

Cultural or creative industries are responsible for the creation, production, and distribution of goods and services that are cultural in nature and usually protected by intellectual property rights. As tourists like to visit places of cultural significance and soak in the culture of the area, the cultural industry is very important to travel and tourism.

Leisure, Recreation, and Sport

Leisure or free time is a period of time spent out of work and essential domestic activity. Recreation or fun is spending time in a manner designed for therapeutic refreshment of the body or mind. While leisure is more like a form of entertainment or rest, recreation requires active participation in a refreshing and diverting manner.

As people in the world’s wealthier regions lead an increasingly sedentary lifestyle, the need for recreation has increased. These play a significant role in the travel and tourism sector.

Tourism Products

A tourism/tourist product can be defined as the sum of the physical and psychological satisfaction it provides to tourists, during their ‘traveling and sojourn’ en route at the destinations.

Since the travel and tourism industry is an agglomeration of too many sectors that promote travel-related services. These sectors are referred to as travel vendors and their services and goods are called ‘travel products’. A tourism product includes five main components such as physical plant, services, hospitality, freedom of choice, and a sense of involvement.

Thus, whatever the natural and man-made resources and services brought about the consumption of tourists are called tourism products .

Charecterstatics Of Tourism Products

By now, you must have understood what a tourism product is. Now let us look at some of its characteristics:-

1) Intangible : Tourism is an intangible product means tourism is such a kind of product that can not be touched or seen and there is no transfer of ownership, But the facilities are available for a specified time and for a specified use. For e.g. a room in the hotel is available for a specified time.

2) Psychological : The main motive to purchase a tourism products is to satisfy the psychological need after using the product, by getting an experience while interacting with a new environment. And experiences also motivate others to purchase that product.

3) Highly Perishable : Tourism product is highly perishable in nature means one can not store the product for a long time. Production and consumption take place while a tourist is available. If the product remains unused, the chances are lost i.e. if tourists do not purchase it.

A travel agent or tour operator who sells a tourism product cannot store it. Production can only take place if the customer is actually present. And once consumption begins, it cannot be stopped, interrupted, or modified. If the product remains unused, the chances are lost i.e. if tourists do not visit a particular place, the opportunity at that time is lost. It is due to tourism reason that heavy discount is offered by hotels and transport-generating organizations during the offseason.

4) Composite Product : Tourist product is a combination of different products. It has not a single entity in itself. In the experience of a visit to a particular place, various service providers contribute like transportation The tourist product cannot be provided by a single enterprise, unlike a manufactured product.

The tourist product covers the complete experience of a visit to a particular place. And many providers contribute to the tourism experience. For instance, the airline supplies seats, a hotel provides rooms and restaurants, travel agents make bookings for stay and sightseeing, etc.

5) Unstable Demand : Tourism demand is influenced by seasonal, economic political, and other factors. There are certain times of the year that see greater demand than others. At these times there is a greater strain on services like hotel bookings, employment, the transport system, etc.

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Chapter 1. History and Overview

Learning Objectives

• Specify the commonly understood definitions of tourism and tourist
• Classify tourism into distinct industry groups using North American Industry Classification Standards (NAICS)
• Define hospitality  
• Gain knowledge about the origins of the tourism industry
• Provide an overview of the economic, social, and environmental impacts of tourism worldwide
• Understand the history of tourism development in Canada and British Columbia
• Analyze the value of tourism in Canada and British Columbia
• Identify key industry associations and understand their mandates

What Is Tourism?

Before engaging in a study of tourism , let’s have a closer look at what this term means.

Definition of Tourism

There are a number of ways tourism can be defined, and for this reason, the United Nations World Tourism Organization (UNWTO)  embarked on a project from 2005 to 2007 to create a common glossary of terms for tourism. It defines tourism as follows:

Tourism is a social, cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business/professional purposes. These people are called visitors (which may be either tourists or excursionists; residents or non-residents) and tourism has to do with their activities, some of which imply tourism expenditure ( United Nations World Tourism Organization , 2008).

Using this definition, we can see that tourism is the movement of people for a number of purposes (whether business or pleasure).

Definition of Tourist

Building on the definition of tourism, a commonly accepted description of a  tourist is “someone who travels at least 80 km from his or her home for at least 24 hours, for business or leisure or other reasons” (LinkBC, 2008, p.8). The United Nations World Tourism Organization (1995) helps us break down this definition further by stating tourists can be:

• Domestic (residents of a given country travelling only within that country)
• Inbound (non-residents travelling in a given country)
• Outbound (residents of one country travelling in another country)

The scope of tourism, therefore, is broad and encompasses a number of activities.

Spotlight On: United Nations World Tourism Organization (UNWTO)

UNWTO is the United Nations agency responsible “for the promotion of responsible, sustainable and universally accessible tourism” (UNWTO, 2014b). Its membership includes 156 countries and over 400 affiliates such as private companies and non-governmental organizations. It promotes tourism as a way of developing communities while encouraging ethical behaviour to mitigate negative impacts. For more information, visit the UNWTO website : http://www2.unwto.org/.

NAICS: The North American Industry Classification System

Given the sheer size of the tourism industry, it can be helpful to break it down into broad industry groups using a common classification system. The North American Industry Classification System (NAICS) was jointly created by the Canadian, US, and Mexican governments to ensure common analysis across all three countries (British Columbia Ministry of Jobs, Tourism and Skills Training, 2013a). The tourism-related groupings created using NAICS are (in alphabetical order):

• Accommodation
• Food and beverage services (commonly known as “F & B”)
• Recreation and entertainment
• Transportation
• Travel services

These industry groups are based on the similarity of the “labour processes and inputs” used for each (Government of Canada, 2013). For instance, the types of employees and resources required to run an accommodation business — whether it be a hotel, motel, or even a campground — are quite similar. All these businesses need staff to check in guests, provide housekeeping, employ maintenance workers, and provide a place for people to sleep. As such, they can be grouped together under the heading of accommodation. The same is true of the other four groupings, and the rest of this text explores these  industry groups, and other aspects of tourism, in more detail. 

The Hospitality Industry

When looking at tourism it’s important to consider the term  hospitality . Some define hospitality as “t he business of helping people to feel welcome and relaxed and to enjoy themselves” (Discover Hospitality, 2015, ¶ 3). Simply put, the hospitality industry is the combination of the accommodation and food and beverage groupings, collectively making up the largest segment of the industry. You’ll learn more about accommodations and F & B in Chapter 3 and Chapter 4, respectively. 

Before we seek to understand the five industry groupings in more detail, it’s important to have an overview of the history and impacts of tourism to date.

Global Overview

Origins of tourism.

Travel for leisure purposes has evolved from an experience reserved for very few people into something enjoyed by many. Historically, the ability to travel was reserved for royalty and the upper classes. From ancient Roman times through to the 17th century, young men of high standing were encouraged to travel through Europe on a “grand tour” (Chaney, 2000). Through the Middle Ages, many societies encouraged the practice of religious pilgrimage, as reflected in Chaucer’s Canterbury Tales and other literature.

The word hospitality  predates the use of the word tourism , and first appeared in the 14th century. It is derived from the Latin hospes , which encompasses the words guest, host , and foreigner (Latdict, 2014). The word tourist  appeared in print much later, in 1772 (Griffiths and Griffiths, 1772). William Theobald suggests that the word  tour  comes from Greek and Latin words for circle and turn, and that tourism and tourist  represent the activities of   circling away from home, and then returning (Theobald, 1998).

Tourism Becomes Business

Cox & Kings, the first known travel agency, was founded in 1758 when Richard Cox became official travel agent of the British Royal Armed Forces (Cox & Kings, 2014).  Almost 100 years later, in June 1841, Thomas Cook opened the first leisure travel agency, designed to help Britons improve their lives by seeing the world and participating in the temperance movement. In 1845, he ran his first commercial packaged tour, complete with cost-effective railway tickets and a printed guide (Thomas Cook, 2014).

The continued popularity of rail travel and the emergence of the automobile presented additional milestones in the development of tourism. In fact, a long journey taken by Karl Benz’s wife in 1886 served to kick off interest in auto travel and helped to publicize his budding car company, which would one day become Mercedes Benz (Auer, 2006). We take a closer look at the importance of car travel later this chapter, and of transportation to the tourism industry in Chapter 2.

Fast forward to 1952 with the first commercial air flights from London, England, to Johannesburg, South Africa, and Colombo, Sri Lanka (Flightglobal, 2002) and the dawn of the jet age, which many herald as the start of the modern tourism industry. The 1950s also saw the creation of Club Méditérannée (Gyr, 2010) and similar club holiday destinations, the precursor of today’s all-inclusive resorts.

The decade that followed is considered to have been a significant period in tourism development, as more travel companies came onto the scene, increasing competition for customers and moving toward “mass tourism, introducing new destinations and modes of holidaying” (Gyr, 2010, p. 32).

Industry growth has been interrupted at several key points in history, including World War I, the Great Depression, and World War II. At the start of this century, global events thrust international travel into decline including the September 11, 2001, attack on the World Trade Center in New York City (known as 9/11), the war in Iraq, perceived threat of future terrorist attacks, and health scares including SARS, BSE (bovine spongiform encephalopathy), and West Nile virus (Government of Canada, 2006).

At the same time, the industry began a massive technological shift as increased internet use revolutionized travel services. Through the 2000s, online travel bookings grew exponentially, and by 2014 global leader Expedia had expanded to include brands such as Hotels.com, the Hotwire Group, trivago, and Expedia CruiseShip Centers, earning revenues of over $4.7 million (Expedia Inc., 2013).

A more in-depth exploration of the impact of the online marketplace, and other trends in global tourism, is provided in Chapter 14. But as you can already see, the impacts of the global tourism industry today are impressive and far reaching. Let’s have a closer look at some of these outcomes.

Tourism Impacts

Tourism impacts can be grouped into three main categories: economic, social, and environmental. These impacts are analyzed using data gathered by businesses, governments, and industry organizations.

Economic Impacts

According to a UNWTO report, in 2011, “international tourism receipts exceeded US$1 trillion for the first time” (UNWTO, 2012). UNWTO Secretary-General Taleb Rifai stated this excess of $1 trillion was especially important news given the global economic crisis of 2008, as tourism could help rebuild still-struggling economies, because it is a key export and labour intensive (UNWTO, 2012). 

Tourism around the world is now worth over $1 trillion annually, and it’s a growing industry almost everywhere. Regions with the highest growth in terms of tourism dollars earned are the Americas, Europe, Asia and the Pacific, and Africa. Only the Middle East posted negative growth at the time of the report (UNWTO, 2012).

While North and South America are growing the fastest, Europe continues to lead the way in terms of overall percentage of dollars earned (UNWTO, 2012):

• Europe (45%)
• Asia and the Pacific (28%)
• North and South America (19%)
• Middle East (4%)

Global industry growth and high receipts are expected to continue. In its August 2014 expenditure barometer, the UNWTO found worldwide visitation had increased by 22 million people in the first half of the year over the previous year, to reach 517 million visits (UNWTO, 2014a). As well, the UNWTO’s  Tourism 2020 Vision predicts that  international arrivals will reach nearly 1.6 billion by 2020 . Read more about the Tourism 2020 Vision : http://www.e-unwto.org/doi/abs/10.18111/9789284403394

Social Impacts

In addition to the economic benefits of tourism development, positive social impacts include an increase in amenities (e.g., parks, recreation facilities), investment in arts and culture, celebration of First Nations people, and community pride. When developed conscientiously, tourism can, and does, contribute to a positive quality of life for residents.

However, as identified by the United Nations Environment Programme (UNEP, 2003a), negative social impacts of tourism can include:

• Change or loss of indigenous identity and values
• Culture clashes
• Physical causes of social stress (increased demand for resources)
• Ethical issues (such as an increase in sex tourism or the exploitation of child workers)

Some of these issues are explored in further detail in Chapter 12, which examines the development of Aboriginal tourism in British Columbia.

Environmental Impacts

Tourism relies on, and greatly impacts, the natural environment in which it operates. Even though many areas of the world are conserved in the form of parks and protected areas, tourism development can have severe negative impacts. According to UNEP (2003b), these can include:

• Depletion of natural resources (water, forests, etc.)
• Pollution (air pollution, noise, sewage, waste and littering)
• Physical impacts (construction activities, marina development, trampling, loss of biodiversity)

The environmental impacts of tourism can reach outside local areas and have an effect on the global ecosystem. One example is increased air travel, which is a major contributor to climate change. Chapter 10 looks at the environmental impacts of tourism in more detail.

Whether positive or negative, tourism is a force for change around the world, and the industry is transforming at a staggering rate. But before we delve deeper into our understanding of tourism, let’s take a look at the development of the sector in our own backyard.

Canada Overview

Origins of tourism in canada.

Tourism has long been a source of economic development for our country. Some argue that as early as 1534 the explorers of the day, such as Jacques Cartier, were Canada’s first tourists (Dawson, 2004), but most agree the major developments in Canada’s tourism industry followed milestones in the transportation sector: by rail, by car, and eventually, in the skies.

Railway Travel: The Ties That Bind

The dawn of the railway age in Canada came midway through the 19th century. The first railway was launched in 1836 (Library and Archives Canada, n.d.), and by the onset of World War I in 1914, four railways dominated the Canadian landscape: Canadian Pacific Railway (CPR), Canadian Northern Railway (CNOR), the Grand Trunk Railway (GTR), and the Grand Trunk Pacific (GTP). Unfortunately, their rapid expansion soon brought the last three into near bankruptcy (Library and Archives Canada, n.d.).

In 1923, these three rail companies were amalgamated into the Canadian National Railway (CNR), and together with the CPR, these trans-continentals dominated the Canadian travel landscape until other forms of transportation became more popular. In 1978, with declining interest in rail travel, the CPR and CNR were forced to combine their passenger services to form VIA Rail (Library and Archives Canada, n.d.).

The Rise of the Automobile

The rising popularity of car travel was partially to blame for the decline in rail travel, although it took time to develop. When the first cross-country road trip took place in 1912, there were only 16 kilometres of paved road across Canada (MacEachern, 2012). Cars were initially considered a nuisance, and the National Parks Branch banned entry to automobiles, but later slowly began to embrace them. By the 1930s, some parks, such as Cape Breton Highlands National Park, were actually created to provide visitors with scenic drives (MacEachern, 2012).

It would take decades before a coast-to-coast highway was created, with the Trans-Canada Highway officially opening in Revelstoke in 1962. When it was fully completed in 1970, it was the longest national highway in the world, spanning one-fifth of the globe (MacEachern, 2012).

Early Tourism Promotion

As early as 1892, enterprising Canadians like the Brewsters became the country’s first tour operators, leading guests through areas such as Banff National Park (Brewster Travel Canada, 2014). Communities across Canada developed their own marketing strategies as transportation development took hold. For instance, the town of Maisonneuve in Quebec launched a campaign from 1907 to 1915 calling itself “Le Pittsburg du Canada.” And by 1935 Quebec was spending $250,000 promoting tourism, with Ontario, New Brunswick, and Nova Scotia also enjoying established provincial tourism bureaus (Dawson, 2004).

National Airlines

Our national airline, Air Canada, was formed in 1937 as Trans-Canada Air Lines. In many ways, Air Canada was a world leader in passenger aviation, introducing the world’s first computerized reservations system in 1963 ( Globe and Mail , 2014). Through the 1950s and 1960s, reduced airfares saw increased mass travel. Competitors including Canadian Pacific (which became Canadian Airlines in 1987) began to launch international flights during this time to Australia, Japan, and South America ( Canadian Geographic, 2000). By 2000, Air Canada was facing financial peril and forced to restructure. A numbered company, owned in part by Air Canada, purchased 82% of Canadian Airline’s shares, with the result of Air Canada becoming the country’s only national airline ( Canadian Geographic, 2000).

Parks and Protected Areas

A look at the evolution of tourism in Canada would be incomplete without a quick study of our national parks and protected areas. The official conserving of our natural spaces began around the same time as the railway boom, and in 1885 Banff was established as Canada’s first national park. By 1911, the Dominion Forest Reserves and Parks Act created the Dominion Parks Branch, the first of its kind in the world (Shoalts, 2011).

The systemic conservation and celebration of Canada’s parks over the next century would help shape Canada’s identity, both at home and abroad. Through the 1930s, conservation officers and interpreters were hired to enhance visitor experiences. By 1970, the National Park System Plan divided Canada into 39 regions, with the goal of preserving each distinct ecosystem for future generations. In 1987, the country’s first national marine park was established in Ontario, and in the 20 years that followed, 10 new national parks and marine conservation areas were created (Shoalts, 2011).

The role of parks and protected areas in tourism is explored in greater detail in Chapter 5 (recreation) and Chapter 10 (environmental stewardship).

Global Shock and Industry Decline

As with the global industry, Canada’s tourism industry was impacted by world events such as the Great Depression and the World Wars.

More recently, global events such as 9/11, the SARS outbreak, and the war in Iraq took their toll on tourism receipts. Worldwide arrivals to Canada dropped 1% to 694 million in 2003, after three years of stagnant growth. In 2005, spending reached $61.4 billion with domestic travel accounting for 71% (Government of Canada, 2006).

Tourism in Canada Today

In 2011, tourism created $78.8 billion in total economic activity and 603,400 jobs. Tourism accounted for more of Canada’s gross domestic product (GDP) than agriculture, forestry, and fisheries combined (Tourism Industry Association of Canada, 2014).

Spotlight On: The Tourism Industry Association of Canada (TIAC)

Founded in 1930 and based in Ottawa, the Tourism Industry Association of Canada (TIAC) is the national private-sector advocate for the industry. Its goal is to support policies and programs that help the industry grow, while representing over 400 members including airports, concert halls, festivals and events, travel services providers, and businesses of all sizes. For more information, visit the Tourism Industry Association of Canada’s website : http://tiac.travel/About.html

Unfortunately, while overall receipts from tourism appear healthy, and globally the industry is growing, according to a recent report, Canada’s historic reliance on the US market (which traditionally accounts for 75% of our market) is troubling. Because three out of every four international visitors to Canada originates in the United States, the 55% decline in that market since 2000 is being very strongly felt here. Many feel the decline in American visitors to Canada can be attributed to tighter passport and border regulations, the economic downturn (including the 2008 global economic crisis), and a stronger Canadian dollar (TIAC, 2014).

Despite disappointing numbers from the United States, Canada continues to see strong visitation from the United Kingdom, France, Germany, Australia, and China. In 2011, we welcomed 3,180,262 tourists from our top 15 inbound countries (excluding the United States). Canadians travelling domestically accounted for 80% of tourism revenues in the country, and TIAC suggested that a focus on rebounding US visitation would help grow the industry (TIAC, 2014).

Spotlight On: The Canadian Tourism Commission

Housed in Vancouver, Destination Canada , previously the Canadian Tourism Commission (CTC), is responsible for promoting Canada in several foreign markets: Australia, Brazil, China, France, Germany, India, Japan, Mexico, South Korea, the United Kingdom, and the United States. It works with private companies, travel services providers, meeting professionals, and government organizations to help leverage Canada’s tourism brand,  Canada. Keep Exploring . It also conducts research and has a significant image library (Canadian Tourism Commission, 2014). For more information, visit  Destination Canada website : http://en.destinationcanada.com/about-ctc.

As organizations like TIAC work to confront barriers to travel, the Canadian Tourism Commission (CTC) is active abroad, encouraging more visitors to explore our country. In Chapter 8, we’ll delve more into the challenges and triumphs of selling tourism at home and abroad.

The great news for British Columbia is that once in Canada, most international visitors tend to remain in the province they landed in, and BC is one of three provinces that receives the bulk of this traffic (TIAC, 2012). In fact, BC’s tourism industry is one of the healthiest in Canada today. Let’s have a look at how our provincial industry was established and where it stands now.

British Columbia Overview

Origins of tourism in bc.

As with the history of tourism in Canada, it’s often stated that the first tourists to BC were explorers. In 1778, Captain James Cook touched down on Vancouver Island, followed by James Douglas in 1842, a British agent who had been sent to find new headquarters for the Hudson’s Bay Company, ultimately choosing Victoria. Through the 1860s, BC’s gold rush attracted prospectors from around the world, with towns and economies springing up along the trail (PricewaterhouseCoopers, 2009).

Railway Travel: Full Steam Ahead!

The development of BC’s tourism industry began in earnest in the late 1800s when the CPR built accommodation properties along itsnewly completed trans-Canada route, capturing revenues from overnight stays to help alleviate their increasing corporate debt. Following the 1886 construction of small lodges at stops in Field, Rogers Pass, and Fraser Canyon, the CPR opened the Hotel Vancouver in May 1887 (Dawson, 2004).

As opposed to Atlantic Canada, where tourism promotion centred around attracting hunters and fishermen for a temporary infusion of cash, in British Columbia tourism was seen as a way to lure farmers and settlers to stay in the new province. Industry associations began to form quickly: the Tourist Association of Victoria (TAV) in February 1902, and the Vancouver Tourist Association in June of the same year (Dawson, 2004).

Many of the campaigns struck by these and other organizations between 1890 and 1930 centred on the province’s natural assets, as people sought to escape modern convenience and enjoy the environment. A collaborative group called the Pacific Northwest Travel Association (BC, Washington, and Oregon) promoted “The Pacific Northwest: The World’s Greatest Out of Doors,” calling BC “The Switzerland of North America.” Promotions like these seemed to have had an effect: in 1928, over 370,000 tourists visited Victoria, spending over $3.5 million (Dawson, 2004).

The Great Depression and World War II

As the world’s economy was sent into peril during the Great Depression in the 1930s, tourism was seen as an economic solution. A newly renamed Greater Victoria Publicity Bureau touted a “100 for 1” multiplier effect of tourism spending, with visitor revenues accounting for around 13.5% of BC’s income in 1930. By 1935, an organization known as the TTDA (Tourist Trade Development Association of Victoria and Vancouver Island) looked to create a more stable industry through strategies to increase visitors’ length of stay (Dawson, 2004).

In 1937, the provincial Bureau of Industrial and Tourist Development (BITD) was formed through special legislation with a goal of increasing tourist traffic. By 1938, the organization changed its name to the British Columbia Government Travel Bureau (BCGTB) and was granted a budget increase to $105,000. This was soon followed by an expansion of the BC Tourist Council designed to solicit input from across the province. And in 1939, Vancouver welcomed the King and Queen of England and celebrated the opening of the Lions Gate Bridge, activities that reportedly bolstered tourism numbers (Dawson, 2004).

The December 1941 Japanese attack on Pearl Harbor in Hawaii had negative repercussions for tourism on the Pacific Rim and was responsible for an era of decreased visitation to British Columbia, despite attempts by some to market the region as exciting. From 1939 to 1943, US visits to Vancouver (measured at the border) dropped from over 307,000 to approximately 183,600. Just two years later, however, that number jumped to 369,250, the result of campaigns like the 1943 initiative aimed at Americans that marketed BC as “comrades in war” (Dawson, 2004).

Post-War Rebound

We, with all due modesty, cannot help but claim that we are entering British Columbia’s half-century, and cannot help but observe that B.C. also stands for BOOM COUNTRY. – Phil Gagliardi, BC Minister of Highways, 1955 (Dawson, 2004, p.190)

A burst of post-war spending began in 1946, and although short-lived, was supported by steady government investment in marketing throughout the 1950s. As tourism grew in BC, however, so did competition for US dollars from Mexico, the Caribbean, and Europe. The decade that followed saw an emphasis on promoting BC’s history, its “Britishness,” and a commodification of Aboriginal culture. The BCGTB began marketing efforts to extend the travel season, encouraging travel in September, prime fishing season. It also tried to push visitors to specific areas, including the Lower Fraser Valley, the Okanagan-Fraser Canyon Loop, and the Kamloops-Cariboo region (Dawson, 2004).

In 1954, Vancouver hosted the British Empire Games, investing in the construction of Empire Stadium. A few years later, an increased emphasis on events and convention business saw the Greater Vancouver Tourist Association change its name in 1962 to the Greater Vancouver Visitors and Convention Bureau (PricewaterhouseCoopers, 2009).

The ski industry was also on the rise: in 1961, the lodge and chairlift on Tod Mountain (now Sun Peaks) opened, and Whistler followed suit five years later (PricewaterhouseCoopers, 2009). Ski partners became pioneers of collaborative marketing in the province with the foundation of the Ski Marketing Advisory Committee (SMAC) supported by Tod Mountain and Big White, evolving into today’s Canada’s West Ski Area Association (Magnes, 2010). This pioneer spirit was evident across the ski sector: the entire sport of heliskiing was invented by Hans Gosmer of BC’s Canadian Mountain Holidays, and today the province holds 90% of the world’s heliskiing market share (McLeish, 2014).

The concept of collaboration extended throughout the province as innovative funding structures saw the cost of marketing programs shared between government and industry in BC. These programs were distributed through regional channels (originally eight regions in the province), and considered “the most constructive and forward looking plan of its kind in Canada” (Dawson 2004, p.194).

Tourism in BC continued to grow through the 1970s. In 1971, the Hotel Room Tax Act was introduced, allowing for a 5% tax to be collected on room nights with the funds collected to be put toward marketing and development. By 1978, construction had begun on Whistler Village, with Blackcomb Mountain opening two years later (PricewaterhouseCoopers, 2009). Funding programs in the late 1970s and early 1980s such as the Canada BC Tourism Agreement (CBCTA) and Travel Industry Development Subsidiary Agreement (TIDSA) allowed communities to invest in projects that would make them more attractive tourism destinations. In the mountain community of Kimberley, for instance, the following improvements were implemented through a $3.1 million forgivable loan: a new road to the ski resort, a covered tennis court, a mountain lodge, an alpine slide, and nine more holes for the golf course (e-Know, 2011).

Around the same time, the “Super, Natural British Columbia” brand was introduced, and a formal bid was approved for Vancouver to host a fair then known as Transpo 86 (later Expo 86). Tourism in the province was about to truly take off.

Expo 86 and Beyond

By the time the world fair Expo 86 came to a close in October 1986, it had played host to 20,111,578 guests. Infrastructure developments, including rapid rail, airport improvements, a new trade and convention centre at Canada Place (with a cruise ship terminal), and hotel construction, had positioned the city and the province for further growth (PricewaterhouseCooopers, 2009). The construction and opening of the Coquihalla Highway through to 1990 enhanced the travel experience and reduced travel times to vast sections of the province (Magnes, 2010).

Take a Closer Look: The Value of Tourism

Tourism Vancouver Island, with the support of many partners, has created a website that directly addresses the value of tourism in the region. The site looks at the economics of tourism, social benefits of tourism, and a “what’s your role?” feature that helps users understand where they fit in. Explore the Tourism Vancouver Island website : http://valueoftourism.ca/.

By 2000, Vancouver International Airport (YVR) was named number one in the world by the International Air Transport Association’s survey of international passengers. Five years later, the airport welcomed a record 16.4 million passengers (PricewaterhouseCoopers, 2009).

Going for Gold

In 2003, the International Olympic Committee named Vancouver/Whistler as the host city for the 2010 Olympic and Paralympic Winter Games. Infrastructure development followed, including the expansion of the Sea-to-Sky Highway, the creation of Vancouver Convention Centre West, and the construction of the Canada Line, a rapid transport line connecting the airport with the city’s downtown.

As BC prepared to host the Games, its international reputation continued to grow. Vancouver was voted “Best City in the Americas” by Condé Nast Traveller magazine three years in a row. Kelowna was named “Best Canadian Golf City” by Canada’s largest golf magazine, and BC was named the “Best Golf Destination in North America” by the International Association of Golf Tour Operators. Kamloops, known as Canada’s Tournament City, hosted over 100 sports tournaments that same year, and nearby Sun Peaks Resort was named the “Best Family Resort in North America” by the Great Skiing and Snowboarding Guide in 2008 (PricewaterhouseCoopers, 2009).

By the time the Vancouver 2010 Olympic and Paralympic Games took place, over 80 participating countries, 6,000 athletes, and 3 billion viewers put British Columbia on centre stage.

Spotlight On: Destination British Columbia

Destination BC is a Crown corporation founded in November 2012 by the Government of British Columbia. Its mandate includes marketing the province as a tourist destination (at home and around the world), promoting the development and growth of the industry, providing advice and recommendations to the tourism minister on related matters, and enhancing public awareness of tourism and its economic value to British Columbia (Province of British Columbia, 2013b).

Tourism in BC Today

Building on the momentum generated by hosting the 2010 Winter Olympic Games, tourism in BC remains big business. In 2012, the industry generated $13.5 billion in revenue.

The provincial industry is made up of over 18,000 businesses, the majority of which are SMEs (small to medium enterprises), and together they employ approximately 127,300 people (Tourism Industry Association of BC, 2014). It may surprise you to learn that in British Columbia, tourism provides more jobs than high tech, oil and gas, mining, and forestry (Porges, 2014).

Spotlight On: The Tourism Industry Association of BC

Founded in 1993 as the Council of Tourism Associations, today the Tourism Industry Association of BC (TIABC) is a not-for-profit trade association comprising members from private sector tourism businesses, industry associations, and destination marketing organizations (DMOs). Its goal is to ensure the best working environment for a competitive tourism industry. It hosts industry networking events and engages in advocacy efforts as “the voice of the BC tourism industry.” Students are encouraged to join TIABC to take advantage of their connections and receive a discount at numerous industry events. For more information, visit the Tourism Industry Association of BC’s website : http://www.tiabc.ca/student-membership

One of the challenges for BC’s tourism industry, it has long been argued, is fragmentation. Back in September 1933, an article in the Victoria Daily Times argued for more coordination across organizations in order to capitalize on what they saw as Canada’s “largest dividend payer” (Dawson, 2004). Today, more than 80 years later, you will often hear BC tourism professionals say the same thing.

On the other hand, some experts believe that the industry is simply a model of diversity, acknowledging that tourism is a compilation of a multitude of businesses, services, organizations, and communities. They see the ways in which these components are working together toward success, rather than focusing on friction between the groups.

Many communities are placing a renewed focus on educating the general public and other businesses about the value of tourism and the ways in which stakeholders work together. The following case study highlights this in more detail:

Take a Closer Look: Tourism Pays in Richmond, BC

The community of Richmond, BC, brings to life the far-reaching positive economic effects of tourism in action. Watch the short video called “Tourism Pays” to see what we mean!: http://vimeo.com/31624689

Throughout the rest of this textbook, you’ll have a chance to learn more about the history and current outlook for tourism in BC, with in-depth coverage of some of the triumphs and challenges we’ve faced as an industry. You will also learn about the Canadian and global contexts of the tourism industry’s development.

As we’ve seen in this chapter, tourism is a complex set of industries including accommodation, recreation and entertainment, food and beverage services, transportation, and travel services. It encompasses domestic, inbound, and outbound travel for business, leisure, or other purposes. And because of this large scope, tourism development requires participation from all walks of life, including private business, governmental agencies, educational institutions, communities, and citizens.

Recognizing the diverse nature of the industry and the significant contributions tourism makes toward economic and social value for British Columbians is important. There remains a great deal of work to better educate members of the tourism industry, other sectors, and the public about the ways tourism contributes to our province.

Given this opportunity for greater awareness, it is hoped that students like you will help share this information as you learn more about the sector. So let’s begin our exploration in Chapter 2 with a closer look at a critical sector: transportation.

• British Columbia Government Travel Bureau ( BCGTB) : the first recognized provincial government organization responsible for the tourism marketing of British Columbia
• Canadian Pacific Railway (CPR) : a national railway company widely regarded as establishing tourism in Canada and BC in the late 1800s and early 1900s
• Destination BC: the provincial destination marketing organization (DMO) responsible for tourism marketing and development in BC, formerly known as Tourism BC
• Destination Canada: the national government Crown corporation responsible for marketing Canada abroad, formerly known as the Canadian Tourism Commission (CTC)
• Destination marketing organization (DMO):  also known as a destination management organization; includes national tourism boards, state/provincial tourism offices, and community convention and visitor bureaus
• Diversity: a term used by some in the industry to describe the makeup of the industry in a positive way; acknowledging that tourism is a diverse compilation of a multitude of businesses, services, organizations, and communities
• Fragmentation: a phenomenon observed by some industry insiders whereby the tourism industry is unable to work together toward common marketing and lobbying (policy-setting) objectives
• Hospitality:  the accommodations and food and beverage industry groupings
• North American Industry Classification System (NAICS) : a way to group tourism activities based on similarities in business practices, primarily used for statistical analysis
• Tourism:  the business of attracting and serving the needs of people travelling and staying outside their home communities for business and pleasure
• Tourism Industry Association of BC ( TIABC) : a membership-based advocacy group formerly known as the Council of Tourism Associations of BC (COTA)
• Tourism Industry Association of Canada (TIAC): the national industry advocacy group
• Tourist:  someone who travels at least 80 kilometres from his or her home for at least 24 hours, for business or pleasure or other reasons; can be further classified as domestic, inbound, or outbound
• United Nations World Tourism Organization (UNWTO) : UN agency responsible for promoting responsible, sustainable, and universally accessible tourism worldwide
• List the three types of tourist and provide an example of each.
• What is the UNWTO? Visit its website, and name one recent project or study the organization has undertaken.
• List the five industry groups according to the North American Industry Classification System (NAICS). Using your  understanding of tourism as an industry, create your own definition and classification of tourism. What did you add? What did you take out? Why?
• In 2011, how much money was generated by tourism worldwide? What percentage of this money was collected in Europe? Where was the least amount of money collected?
• According to UNEP, what are the four types of negative environmental tourism impact? For each of these, list an example in your own community.
• What major transportation developments gave rise to the tourism industry in Canada?
• Historically, what percentage of international visitors to Canada are from the United States? Why is this an important issue today?
• Name three key events in the history of BC tourism that resonate with you. Why do you find these events of interest?
• Watch the video in the “Take a Closer Look” feature on Richmond. Now think about the value of tourism in your community. How might this be communicated to local residents? List two ways you will contribute to communicating the value of tourism this semester. 
• Choose one article or document from the reference list below and read it in detail. Report back to the class about what you’ve learned.

Case Study: Tourism – Canada’s Surprise Blind Spot

In a 2014 episode of the Voice of Canadian Business , the Canadian Chamber of Commerce’s podcast, host Mary Anne Carter sat down with Greg Klassen, the CTC’s president and CEO, and Michele Saran, executive director of Business Events Canada. Their discussion highlighted the reasons Canada is struggling to remain competitive within the sector, and underscores the role and impact Canada’s tourism industry has on the economy.Listen to the 14-minute podcast on tourism in Canada and answer the following questions: www.chamber.ca/media/pictures-videos/140407-podcast-tourism/

• Why are governments around the world starting to invest in tourism infrastructure? What does this mean for the competitive environment for Canada’s tourism product?
• How do we compare to the United States as a destination for business travel?
• According to Greg, why is the $200 million investment in Brand USA a “double-edged sword” for tourism in Canada? What is beneficial about this? Why does it make things more difficult?
• What is the relationship between tourism and people’s understanding of a country’s image?
• What ranking is Canada’s brand? What other industries are affected by this brand?
• Describe one activity the CTC participates in to sell Canadian tourism product abroad.
• Name two “sectors of excellence” for Canada. Why is the CTC focussing their business events sales strategies on these industries?
• What does the CTC consider to be the benefits of Vancouver hosting the 2014 and 2015 TED conferences?

Brewster Travel Canada. (2014). About Us – Brewster History . Retrieved from http://www.brewster.ca/corporate/about-brewster/brewster-history/

British Columbia Ministry of Jobs, Tourism and Skills Training . (2013a). BC Stats: Industry Classification . Retrieved from http://www.bcstats.gov.bc.ca/StatisticsBySubject/BusinessIndustry/IndustryClassification.aspx

British Columbia Ministry of Jobs, Tourism and Skills Training. (2013b). Bill 3 – 2013: Destination BC Corp Act . Retrieved from https://www.leg.bc.ca/39th5th/1st_read/gov03-1.htm

Canadian Geographic . (2000, September). Flying through time: Canadian aviation history . Retrieved from http://www.canadiangeographic.ca/magazine/so00/aviation_history.asp

Canadian Tourism Commission. (2014). About the CTC. Retrieved from http://en-corporate.canada.travel/about-ctc

Chaney, Edward. (2000). The evolution of the grand tour: Anglo-Italian cultural relations since the Renaissance . Portland OR: Routledge.

Cox & Kings. (2014). About us – History. Retrieved from http://www.coxandkings.co.uk/aboutus-history

Dawson, Michael. (2004). Selling British Columbia: Tourism and consumer culture, 1890-1970 . Vancouver, BC: UBC Press.

Discover Hospitality. (2015). What is hospitality? Retrieved from http://discoverhospitality.com.au/what-is-hospitality/

e-Know. (2011, November). Ogilvie’s past in lock step with last 50 years of Kimberley’s history. Retrieved from www.e-know.ca/news/ogilvie’s-past-in-lock-step-with-last-50-years-of-kimberley’s-history/

Expedia, Inc. (2013). Expedia: Annual report 2013. [PDF] Retrieved from http://files.shareholder.com/downloads/EXPE/3546131959x0x750253/48AF365A-F894-4E9C-8F4A-8AB11FEE8D2A/EXPE_2013_Annual_Report.PDF

Flightglobal. (2002). Sixty years of the jet age. Retrieved from http://www.flightglobal.com/features/jet-age/

Globe and Mail, The. (2014, March 28). Ten things you don’t know about Air Canada. Retrieved from http://www.theglobeandmail.com/life/travel/travel-news/10-things-you-likely-dont-know-about-air-canada/article17725796/?page=all

Government of Canada. (2006). Building a national tourism strategy. [PDF] Retrieved from https://www.ic.gc.ca/eic/site/034.nsf/vwapj/tourism_e.pdf/$FILE/tourism_e.pdf

Government of Canada. (2013, July 5). Appendix E: Tourism industries in the human resource module . Retrieved from http://www.statcan.gc.ca/pub/13-604-m/2013072/appe-anne-eng.htm

Griffiths, Ralph, Griffiths, G. E. (1772). Pennant’s tour in Scotland in 1769. The Monthly Review; or, Literary Journal XLVI : 150 . Retrieved from Google Books . 

Gyr, Ueli. (2010, December 3). The history of tourism: Structures on the path to modernity. European History Online (EHO). Retrieved from http://ieg-ego.eu/en/threads/europe-on-the-road/the-history-of-tourism

Latin definition for hospes, hospitis. (2014).In Latdict – Latin Dictionary and Grammar Resources .  Retrieved from http://www.latin-dictionary.net/definition/22344/hospes-hospitis

Library and Archives Canada. (n.d.). Ties that bind: Essay.   A brief history of railways in Canada.  Retrieved from http://www.collectionscanada.gc.ca/trains/021006-1000-e.html

LinkBC. (2008). Transforming communities through tourism: A handbook for community tourism champions. [PDF] Retrieved from http://linkbc.ca/siteFiles/85/files/TCTT.pdf

MacEachern, A. (2012, August 17). Goin’ down the road: The story of the first cross-Canada car trip. The Globe and Mail . Retrieved from http://www.theglobeandmail.com/news/national/goin-down-the-road-the-story-of-the-first-cross-canada-car-trip/article4487425/

McLeish. (2014, July 23). History of heliskiing in Canada. Retrieved from www.lastfrontierheli.com/news/1607/history-of-heliskiing-in-canada/

Magnes, W. (2010, May 26). The evolution of British Columbia’s tourism regions: 1970-2010 [PDF] . Retrieved from http://linkbc.ca/siteFiles/85/files/LinkBCMagnesPaper2011.pdf

Porges, R. (2014, September). Tell me something I don’t know: Promoting the value of tourism. Tourism Drives the Provincial Economy . Presentation hosted by the Tourism Industry Association of BC, Vancouver, BC.

PricewaterhouseCooopers, LLC. (2009). Opportunity BC 2020: Tourism sector. [PDF] Prepared for the BC Business Council. Retrieved from http://www.bcbc.com/content/558/2020_200910_Mansfield_Tourism.pdf

Shoalts, A. (2011, April). How our national parks evolved: From Grey Owl to Chrétien and beyond, 100 years of Parks Canada.   Canadian Geographic . Retrieved from http://www.canadiangeographic.ca/magazine/apr11/national_parks_evolution.asp

Theobald, William F. (1998).  Global Tourism (2nd ed.). Oxford, England: Butterworth–Heinemann, pp. 6-7.

Thomas Cook Group of Companies. (2014). Thomas Cook history. Retrieved from http://www.thomascook.com/thomas-cook-history/

Tourism Industry Association of BC. (2014). Value of tourism toolkit: Why focus on the value of tourism?  Retrieved from http://www.tiabc.ca/value-of-tourism-toolkit

Tourism Industry Association of Canada. (2014, October 14). Travel industry poised to boost Canadian exports: US market and border efficiencies central to growth potential . Retrieved from http://tiac.travel/cgi/page.cgi/_zine.html/TopStories/Travel_Industry_Poised_to_Boost_Canadian_Exports_US_Market_and_Border_Efficiencies_Central_to_Growth_Potential

Tourism Industry Association of Canada, HLT Advisory. (2012). The Canadian tourism industry: A special report [PDF] . Retrieved from http://www.hlta.ca/reports/The_Canadian_Tourism_Industry_-_A_Special_Report_Web_Optimized_.pdf

United Nations and World Tourism Organization. (1995). Recommendations on tourism statistics. [PDF] Retrieved from http://unstats.un.org/unsd/newsletter/unsd_workshops/tourism/st_esa_stat_ser_M_83.pdf

United Nations Environment Programme. (2003a). Negatives Socio-cultural impacts from tourism . Retrieved from http://www.unep.org/resourceefficiency/Business/SectoralActivities/Tourism/FactsandFiguresaboutTourism/ImpactsofTourism/Socio-CulturalImpacts/NegativeSocio-CulturalImpactsFromTourism/tabid/78781/Default.aspx

United Nations Environment Programme. (2003b). Tourism’s three main impact areas. Retrieved from http://www.unep.org/resourceefficiency/Business/SectoralActivities/Tourism/TheTourismandEnvironmentProgramme/FactsandFiguresaboutTourism/ImpactsofTourism/EnvironmentalImpacts/TourismsThreeMainImpactAreas/tabid/78776/Default.aspx

United Nations World Tourism Organization. (2008). Understanding tourism: Basic glossary . Retrieved from http://media.unwto.org/en/content/understanding-tourism-basic-glossary

United Nations World Tourism Organization. (2012, May 7). International tourism receipts surpass US$ 1 trillion in 2011. Retrieved from http://media.unwto.org/en/press-release/2012-05-07/international-tourism-receipts-surpass-us-1-trillion-2011

United Nations World Tourism Organization. (2014a). UNWTO world tourism barometer, 12 [PDF] (1). Retrieved from http://dtxtq4w60xqpw.cloudfront.net/sites/all/files/pdf/unwto_barom14_04_august_excerpt_0.pdf

United Nations World Tourism Organization. (2014b). Who we are. Retrieved from http://www2.unwto.org/content/who-we-are-0

Attributions

Figure 1.1  Selkirk College and Nelson  by LinkBC  is used under a  CC-BY 2.0  license.

Figure 1.2   Capilano University’s Team   by LinkBC  is used under a  CC-BY 2.0  license.

Figure 1.3   Vancouver Island University   by LinkBC  is used under a  CC-BY 2.0  license.

Figure 1.4  Canadian Pacific 4-4-0 A-2-m No 136  by  Peter Broster  is used under a  CC-BY 2.0  license.

Figure 1.5   Vancouver Island University   by LinkBC  is used under a  CC-BY 2.0  license.

Figure 1.6   Switzerland vs. Canada   by s.yume  is used under a  CC-BY 2.0  license.

Figure 1.7   CTC’s Boardroom   by LinkBC  is used under a  CC-BY 2.0  license.

Introduction to Tourism and Hospitality in BC Copyright © 2015 by Capilano University is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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Tourism Through the Ages: The Human Desire to Explore

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Although taking a summer vacation is now a standard aspect of modern-day civilization for many, it wasn’t always that way. Tourism was far less common in ancient times than it is today, but that certainly doesn’t mean it didn’t occur at all. Even in ancient times, people had a natural curiosity about the world around them and yearned to explore. 

However, tourism didn’t necessarily look the same then as it does now. So what did tourism look like, and where did ancient peoples like to travel the most? What was the perception of tourists in ancient times versus today? 

What was Ancient Tourism Like?

Tourism as we think of it has not always existed. In fact, travel was not possible for most people in ancient times. Travel was often difficult and full of dangers such as disease , starvation, dehydration, or death by wild animals. Because of this, travel was often seen as too risky unless absolutely necessary, such as for relocation, or religious, political, or medical purposes. 

However, travel did still happen. Armies would travel to take over new lands or conquer new cities. Tradesmen would travel to popular trade spots throughout their countries to sell goods for profits, while others would travel there to buy utilitarian or luxury items for their homes. Others would travel for important religious ceremonies that they were required to attend. Travel of this nature was considered a need within society, rather than a want, so not tourism as such. 

Lydgate and Pilgrims to Canterbury. Early ‘tourism’ was frequently for religious ceremonies and pilgrimages. (Jim Forest / CC BY NC ND 2.0 )

As time went on, technology advanced. With the expansion of roads and the development of more efficient travel using boats , chariots , and carriages, travel for leisure, or tourism, became an intriguing possibility. However, many individuals struggled with the same tourism questions we do today: if they could even afford to travel, and if they could, where they would go. 

Early tourists tended to avoid cities with political or civil unrest as it could be dangerous in the event of an uprising. It’s unsurprising these would be eliminated as tourism destinations . They would also avoid cities their own regions had hostility towards, as that was also considered risky business. They would instead choose regions that were not known to be dangerous, just to see what was out there. 

Although technological advancements made travel easier than walking or horseback, it was still perilous and time-consuming. Travelers would often bring small weapons for protection, along with any money they planned to spend. Travel would take from a few days to a few weeks (or even a few months!), depending on how far they planned to venture out. This also meant having to take preserved food with them to last the journey, or knowing where to stop along the way to find food when hungry. There were few to no establish tourism ‘rest stops’ in ancient times.

• Colosseum Will Have a Floor For The First Time in 1500 Years!
• Ancient Journeys: What was Travel Like for the Romans?

The Seven Wonders of the Ancient World ( artbalitskiy / Adobe Stock)

Tourism Destinations of the Ancient World

There were many tourism destinations available in ancient times, but some were more popular than others. Particularly, ancient tourists enjoyed tourism spots that served multiple purposes. This started as early as the times of the ancient Egyptians , who often traveled for government activities but would stay in foreign areas longer than necessary to enjoy the local shops, restaurants, games, and other forms of entertainment. 

This desire to stay abroad for entertainment continued with the Roman Empire. The Romans developed a system of roads that covered approximately 50,000 miles, in order to make travel easier. At the time, traveling 30 miles would take about a day, and they used that information to establish an inn system. Through this system, an inn would be placed approximately every 30 miles, so that you always knew you had a place to rest in the evenings as you traveled out. 

With more tourism establishments like inns along the roads , travel felt safer as well. There would be more people present in case of an emergency, and a lower chance of running out of food or water. The risk of natural predators would be lower as well, since travel would no longer take place through endless plains or overgrown wilderness. The Roman system became so well-established that people from surrounding areas would visit Rome, just to see the roads, inns, and other established infrastructure. 

Language and currency were an important part of tourism at this time as well. If your destination used a different currency or spoke a different language, you would likely be a bit reserved about spending much time there (if any time at all!). As a result, common tourism areas did business in several common languages, so they could be more inclusive of visitors and receive more tourism.

Tourism in the Middle Ages: Risky Business

After the fall of the Roman Empire , tourism was not the same. In fact, tourism hardly happened at all anymore because there was too much risk involved. Nations were at war with one another, and traveling to a new place meant inevitable danger for the traveler and their family. Lots of the efficient transportation infrastructure were now destroyed, and languages were more separated than ever. 

Travel returned to being a necessity rather than a vacation. Religious and political motives were the primary causes of any travel, as nations attempted to overtake one another. Trade routes had to be re-established, although many were still unwilling to risk the trek. It wasn’t until Marco Polo took the risk and began to write about his solo tourism in the 13th century that people began taking interest in exploration again. 

By the Renaissance , trade began to take hold once more, and so merchants were willing to travel further than before. Additional trade and tourism businesses opened, and commercialism steadily increased, especially in Europe. People that would visit these trading posts to purchase new and luxury goods would wonder what the rest of the world was like, especially the sources of their favorite goods. This then ushered in the Grand Tour Era. 

• Why Did Ancient People Travel Thousands of Kilometers for Incense?
• The Surprising and Iconic Bronze Age Egtved Girl: Teenage Remains Tell a Story of Trade and Travel

Exotic new products entering Renaissance markets fed a desire for tourism, Jan van Kessel the Elder 1650-1660 ( Public Domain )

The Grand Tour Era: Tourism for the Rich and Famous

The Grand Tour Era, as can be assumed by its name, was a major point in history for tourism. Between 1613 and 1785, the Grand Tour Era established tourism as a norm throughout many societies. However, it wasn’t always easy. Traveling at this time was mostly reserved for the upper classes, as travel and lodging had increased in price due to high demand. Rooms that could be provided for an average family were instead reserved for those able to pay the most.

Tourism was also held in high regard at this time because it was often used as a form of education. The children of the wealthy would travel abroad to gain an understanding of the world around them, making them more knowledgeable and well-rounded. Someone who’d had the opportunity to engage in tourism was seen as having a higher status than most, since they were perceived as more educated. 

The most popular tourism regions at this time included Germany, Italy, France, and Switzerland. Europeans would often travel to these countries by carriage because it was more comfortable. Their carriage would be driven by an experienced chauffeur familiar with the routes, to make travel as efficient as possible. Tourists would frequently bring someone with them that would care for them, whether a servant or a more experienced traveler. 

British Gentlemen in Rome, circa 1750 ( Public Domain )

Ushering in a New Era: The Industrial Revolution to Modern Times

Towards the end of the 18th century, tourism faced new challenges. The Industrial Revolution had changed tourism forever. Since people had more stable employment, they couldn’t take off for long periods of time to travel. Workers were stuck in their factories and businesses all week, unable to leave without jeopardizing the entire organization. Teamwork was essential and left no flexibility for vacationing. 

However, the Industrial Revolution also helped people to travel more easily too. With new technology, travel became more efficient. Plus, for many workers, higher salaries contributed to their ability to go on a nice vacation. Additionally, business trips were increasing, to open more businesses and factories. 

After several decades tied down to work and missing out on tourism experiences, workers began tiring of their overworked schedules. With more money came greater desire to expand one’s worldview. Planes, cars, and boats could be used to travel more quickly and comfortably than before. Office jobs also became more popular for their greater flexibility, and paychecks began to be used to see the world. 

A 1922 Thomas Cook ad for a three-week trip on the Nile for £70 ($80) ( Public Domain )

At this point, tourism became an essential part of a fulfilling life. Countries such as France became hot spots for tourism because they had advanced technology and roads compared to other regions. Thomas Cook, an English businessman, inspired those without tourism experience to take a leap and go on an adventure. Later, paid work leave established for many in the 20th century ensured that more families could take the time to travel. It was the biggest increase in tourism since the Grand Tour Era.

Throughout the 20th century, hotels and motels became more common businesses worldwide, further fueling the tourism industry. Later, the development of credit cards helped lower-income families afford vacations more easily. Credit cards also helped universalize currency, so traveling between countries and buying necessities became more efficient. In the 21st century, traveling has become more accessible than ever. 

1957 postcard showing tourism airline interior (Joe Haupt / CC BY SA 2.0 )

Tourism Today: Roadside Attractions, Cruises, #VanLife, and more

Tourism in ancient times could be difficult, but those early tourists certainly made the most of it. Today, travel and tourism are certainly much simpler than they were back then. There is more available information about different countries that can be considered before taking a trip, and most frequent travelers are looking for more than just new scenery. Tourism agencies now seek to put together packages for those looking for adventure, romance, or knowledge. 

The biggest difference between ancient and modern tourism is purpose. While ancient people traveled as a way to learn about the world around them, modern tourists seek to gather and savor experiences. Experiencing new places and cultures is more fulfilling than simply learning about the place online. If nothing else, travel nowadays is certainly much more efficient and luxurious than ever before. After all, aren’t you glad you don’t have to take a chariot everywhere?

Top image: Vintage postcard showing European tourism destinations. Source: Freesurf /Adobe Stock

By Lex Leigh

A Historical View of Tourism . Study.com. (n.d.). Available at: https://study.com/academy/lesson/a-historical-view-of-tourism.html

Gyr, U. (December 13, 2010). The History of Tourism: Structures on the Path to Modernity . EGO. Available at: http://ieg-ego.eu/en/threads/europe-on-the-road/the-history-of-tourism/ueli-gyr-the-history-of-tourism

Rodriguez, C. P. (June 16, 2020). Travelling for Pleasure: A Brief History of Tourism . Europeana. Available at: https://www.europeana.eu/en/blog/travelling-for-pleasure-a-brief-history-of-tourism

Stainton, H. (May 27, 2022). The Fascinating History of Tourism . Tourism Teacher. Available at:   https://tourismteacher.com/history-of-tourism-2/

Tourism . (n.d.) Encyclopedia Britannica. Available at: https://www.britannica.com/topic/tourism

Lex Leigh is a former educator with several years of writing experience under her belt. She earned her BS in Microbiology with a minor in Psychology. Soon after this, she earned her MS in Education and worked as a secondary... Read More

Related Articles on Ancient-Origins

Art & Culture Travel Blog

History of travelling: how people started to travel.

• Tea Gudek Šnajdar
• Cultural Tourism

Although we often have a feeling like people are travelling for the last few decades only, the truth is – people are travelling for centuries. Old Romans were travelling to relax in their Mediterranean villas. At the same time, people in Eastern Asia wandered for cultural experiences. I’ve got so fascinated with the history of travelling, that I did my own little research on how people started to travel. And here is what I’ve learned.

History of travelling

I was always curious about the reason people started to travel. Was it for pure leisure? To relax? Or to learn about new cultures, and find themselves along the way?

I wanted to chaise the reason all the way to its source – to the first travellers. And hopped to find out what was the initial motivation for people to travel.

According to linguists, the word ‘travel’ was first used in the 14th century. However, people started to travel much earlier.

While looking at the history of travelling and the reasons people started to travel, I wanted to distinguish the difference between travellers and explorers. Most of the time, when thinking about travel in history, people like Marco Polo or Christopher Columbus are coming to mind. However, they weren’t really travellers in a modern sense. They were explorers and researchers. So, to really learn about how people started to travel, I wanted to focus on ordinary people. Travellers like you and me, if you wish.

Romans and their roads

First people who started to travel for enjoyment only were, I’m sure you won’t be surprised, old Romans. Wealthy Romans would often go to their summer villas. And it was purely for leisure. They could, of course, start doing that because they invented something quite crucial for travelling – roads. Well developed network of roads was the reason they could travel safely and quickly.

However, there is another reason that motivated people in Antiquity to travel. And I was quite amazed when I learned about it.

It was a desire to learn. They believed travelling is an excellent way to learn about other cultures, by observing their art, architecture and listening to their languages.

Sounds familiar? It seems like Romans were the first culture tourists.

⤷ Read more : 20 Archaeological sites you have to visit in Europe

Travelling during the Middle Ages

It may come by surprise, but people started to wander more during the Middle Ages. And most of those journeys were pilgrimages.

Religion was the centre of life back in the Middle Ages. And the only things that connected this world with the saints people were worshipping, were the relics of saints. Pilgrims would often travel to another part of the country, or even Europe to visit some of the sacred places.

The most popular destinations for all those pilgrims was Santiago de Compostela, located in northwest Spain. People would travel for thousands of kilometres to reach it. To make a journey a bit easier for them, and to earn money from the newly developed tourism, many guest houses opened along the way. Pilgrims would often visit different towns and churches on their way, and while earning a ticket to heaven, do some sightseeing, as well.

Wealthy people were travelling in the caravans or by using the waterways. What’s changing in the Middle Ages was that travel wasn’t reserved only for the rich anymore. Lower classes are starting to travel, as well. They were travelling on foot, sleeping next to the roads or at some affordable accommodations. And were motivated by religious purposes.

⤷ TIP : You can still find many of those old pilgrim’s routes in Europe. When in old parts of the cities (especially in Belgium and the Netherlands ), look for the scallop shells on the roads. They will lead you to the local Saint-Jacob’s churches. Places dedicated to that saint were always linked to pilgrims and served as stops on their long journeys. In some cities, like in Antwerp , you can follow the scallop shell trails even today.

Below you can see one of the scallop shells on a street and Saint-Jacques Church in Tournai , Belgium.

Grand Tours of the 17th century

More impoverished people continued to travel for religious reasons during the following centuries. However, a new way of travelling appeared among wealthy people in Europe.

Grand tours are becoming quite fashionable among the young aristocrats at the beginning of the 17th century. As a part of their education (hmmm… culture tourists, again?) they would go on a long journey during which they were visiting famous European cities. Such as London , Paris , Rome or Venice, and were learning about their art, history and architecture.

Later on, those grand tours became more structured, and they were following precisely the same route. Often, young students would be accompanied by an educational tutor. And just to make the things easier for them, they were allowed to have their servants with them, too.

One of those young aristocrats was a young emperor, Peter the Great of Russia. He travelled around western Europe and has spent a significant amount of his time in the Netherlands. The architecture of Amsterdam and other Dutch cities definitely inspired a layout of the new city he has built – Saint Petersburg . So, travelling definitely remains an essential part of education since Roman times.

⤷ Read more : 15 Best museums in Europe you have to visit this year

The railway system and beginning of modern travel in the 19th century

Before the railway system was invented, people mostly travelled on foot (budget travel) or by water (the first-class travel at that time). However, when in the 1840s, an extensive network of railways was built, people started to travel for fun.

Mid-19th century definitely marks a real beginning of modern tourism. It’s the time when the middle class started to grow. And they have found a way to travel easily around Europe.

It’s coming by no surprise that the first travel agency, founded by Thomas Cook in England, was established at that time, too. He was using recently developed trains together with a network of hotels to organise his first group trips.

⤷ Read more : The most interesting European myths and legends

History of travelling in the 20th century

Since then, things started to move quickly. With the development of transportation, travelling became much more accessible. Dutch ships would need around a year to travel from Amsterdam to Indonesia. Today, for the same trip, we need less than a day on a plane.

After the Second World War, with the rise of air travel, people started to travel more and more. And with the internet and all the cool apps we have on our smartphones, it’s easier than ever to move and navigate your way in a new country. Mass tourism developed in the 1960s. But, with the new millennium, we started to face the over-tourism.

We can be anywhere in the world in less than two days. And although it’s a great privilege of our time, it also bears some responsibilities. However, maybe the key is to learn from history again and do what old Romans did so well. Travel to learn, explore local history and art, and be true culture tourists.

History of Travelling , How people started to travel , Travel

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History of Travel and Tourism

2017, The SAGE International Encyclopedia of Travel & Tourism

Related Papers

Prof. Konstantinos Andriotis

The view of tourism’s past for Greece is dominated by narratives of early travelers who recorded their experiences punctuated by reference to Greek archaeological treasures, the natural history and the population, and portrayed Greece as a place of difference. Based on these accounts, this study undertakes a typological approach as a crucial element of understanding early Greek travelers’ interests. A typological interpretation of early travel accounts has resulted in six groups of travelers, namely the antiquaries, the collectors, the philhellenists, the artists, the environmentalists, and the professional travelers. These types are compared with modern tourism in an attempt to identify similarities and differences that will help to establish continuity between early and modern traveling. Keywords: early travelers, travel accounts, modern tourists, typology, Greece

Tourism Management

John Towner

Zuccina Bartali

Various academic disciplines have repeatedly sought to re-evaluate the significance of tourism. Globalised tourism's so-cio-economic place within the framework of the leisure and holidaying opportunities on offer today has attracted particular attention. Such accounts often leave out the fact that this also has a history. The present article aims to overcome this shortcoming: it seeks to present an overview of the important structures, processes, types and trends of tourism against the background of historical developments. It deals with early forms of travel in the classical world and the Middle Ages, as well as the precursors of modern tourism, Bildungsreisen ("educational journeys") and the middle-class culture of travel. It then examines the boom in mass tourism in the 19th century and the unique expansion of tourism in the 1960s characterised by new forms of holidaying and experience shaped by globalisation.

Allen Dieterich-Ward

CHAUVET Arnaud

The conventional view of tourism's past is dominated by the history of western cultural experience. Tourism starts with the wealthy, with images of prestigious visits to spas and seaside resorts, Grand Tours and the activities of business entrepreneurs such as Thomas Cook, before it begins to filter down the social ladder. This paper argues that more attention should be paid to tourism's past in non-western societies and cultures and to the more ordinary and routine practices of a wider cross-section of the population. It is too simplistic to portray tourism's evolution as a geographical process of diffusion from one or two core areas and a social process of downward movement from the affluent. Reasons for the prevailing image of tourism's past are suggested and several ideas are proposed for broadening research into its history.

Giants of Tourism

Kevin D O'Gorman

When tourism began, and who the first tourists were, is a question that many have tried to answer, only to end up looking naive when new discoveries have proved their theories wrong. However, it is safe to say that tourism did not start with Thomas Cook, substantial though his contribution might have been (see Chapter 6, this volume). Antiquity is littered with examples of individuals who have made significant, often unintentional, contributions to the industry, some of whom are explored here. Characteristics of travel for curiosity or pleasure can be found from at least 1500 BC. The tombs and temples of the pharaohs began as early as 2700 BC, and by 1500 BC, the Sphinx and the three great pyramids were already over a thousand years old, became early tourist attractions, and consequently suffered from ancient vandalism. Inside one of the pyramids, on one of the walls, a 3500 year old graffiti remains. A message that can be dated back to 1244 BC reads: 'Hadnakhte, scribe of the treasury ... came to make an excursion and amuse himself on the west of Memphis, together with his brother, Panakhd, scribe of the Vizier' (Yoyotte, 1960, p. 57). When reviewing ancient texts it would seem that tourist behaviour has not particularly evolved over the last 3500 years - see something new, experience something different and leave one's mark behind.

Jorge Rodrigues Simao

JORGE R O D R I G U E S SIMAO

The history of tourism traces back to ancient civilizations, with evidence of early travels for leisure and cultural exchange dating back thousands of years. The development of modern tourism can be traced back to the Grand Tour of Europe in the 17th and 18th centuries, where wealthy European nobles would travel for educational and cultural purposes. The Industrial Revolution played a significant role in the growth of mass tourism, as improvements in transportation and increased leisure time allowed for more people to travel for pleasure. The rise of global tourism in the 20th century was fueled by advancements in technology and transportation, making it easier and more affordable for people to travel to far-off destinations. The history of tourism is closely intertwined with economic development, as many countries have relied on the industry as a major source of revenue and job creation. The impact of tourism on local communities and the environment has become a major concern in recent years, as overcrowding and environmental degradation have become significant issues in popular tourist destinations.

Con Antonio

Marco Dorati

Annals of Tourism Research

Gerrit Verhoeven

Foreshadowing Tourism aims to hone or even to upset our understanding of the genesis of tourism. It has long been assumed that nineteenth-century tourism was rooted in the early modern Grand Tour. However, Netherlandish travel diaries, along with some literature from England, Germany, and France, evidence a missing link in this regard. The late seventeenth century witnessed the coming of divertissante somertogjes (pleasurable summer trips) that were in fact poles apart from a classic Grand Tour. By scrutinizing modern features of this novel form of travel (such as its brief and seasonal timing, and the fact that its main motivations were leisure and cultural interests) and more obsolete traits (such as the lack of recurrence or the relatively exclusivity of such touring parties) I seek to restore these speelreysjes (pleasure trips) to their rightful place within the genealogy of travel and tourism. I will also evaluate the potential effects of a transport (r)evolution, cultural development, and a rise in living standards on early modern travel behavior.

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StarsInsider

The history of traveling for pleasure

Posted: February 23, 2024 | Last updated: February 23, 2024

We often think that people only began traveling in the last few decades, but the truth is humanity has been traveling for centuries. From ancient Rome to the Middle Ages, we have always had a need to travel. Traveling for pleasure has come a long way since then, however, and it's largely attributed to technological developments in transport and road systems.

Want to discover the history of traveling for pleasure? Then check out this gallery.

You may also like:

Ancient times

Traveling came about for many reasons. Throughout the world, cultures moved around in order to conquer other areas, as well as to control trade routes and various resources.

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The Maya people went beyond their borders

The Mayas, who lived in modern-day Mexico , didn't only travel to see what was beyond their own borders—they also wanted to spread their civilization.

Travel for curiosity

The Phoenicians, a civilization that mainly lived in modern-day Lebanon around 2500–64 BCE, traveled not only to develop trade routes, but also due to curiosity. They had a desire to discover what laid beyond the Mediterranean Sea.

The empire era

It is hard to know exactly when travel turned into what we would define as tourism. However, the empire era, which included the Egyptians, Greeks, and Romans, was influential when it came to traveling.

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People traveled for various reasons, be it commercial, educational, governmental, or religious purposes. This was largely thanks to consolidated governments in different central locations across the Mediterranean.

Traveling had a purpose

And due to consolidated governments, travel became a necessity to promote the use of a common language as well. Greek and Latin were the main ones.

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Romans and their roads

Travel evolved further with the ancient Romans. They constructed roads and even opened inns for travelers to rest at night.

Cities throughout the Roman Empire, such as Pompeii, became destinations for the middle and upper classes to explore during their downtime. The roads helped them travel quickly and safely.

The Middle Ages and the Renaissance era

After the fall of the Roman Empire, travel became almost nonexistent and dangerous as regions had become autonomous.

Religion was the center of life back in the Middle Ages. So when people traveled, it would often be to a sacred place nearby in the form of pilgrimage. This was also the time when the crusaders went out to take the Holy Land.

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Merchants like Marco Polo started to travel far and wide after the failed crusades. His travels, particularly along the Silk Road between 1271 and 1295, awoke a new interest in traveling for others.

Cyriacus of Ancona

The first real tourist, according to historians, was Italian humanist and antiquarian Cyriacus of Ancona. He traveled around the Mediterranean, eager to learn about Greek and Roman history. This encouraged others to think about how travel could benefit education.

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The Grand Tour era

The Grand Tour era (1613-1785) was when tourism as we know it today really came into play. Starting with the most wealthy in society, people traveled to learn.

Tour around Europe

Those who were "coming of age" would travel throughout Europe to see art, architecture, and science. The most popular destinations were France, Switzerland, Germany, and Italy.

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Peter the Great of Russia

One famous young aristocrat who traveled around Western Europe was Peter the Great of Russia. He spent a significant amount of his time in the Netherlands.

Changing times with the Industrial Revolution

The Industrial Revolution, which began in the second half of the 18th century, resulted in a major economic, social, and technological transformation.

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The mobility era

As time moved on, an extensive network of railways was built, making travel for leisure a reality for many. The mobility era (1800-1944) was defined by an increase in travel to new locations, both near and far.

Thomas Cook

English businessman Thomas Cook was the first to introduce tour packages, which included travel and accommodation. In 1841, he arranged a tour for around 570 people to travel from Loughborough to Leicester. There was an instant demand for more.

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The first scheduled international passenger flight

On August 25, 1919, the first regular international passenger air service took place between London and Paris. This represented a new era in commercial flying.

Mass production of cars

With Henry Ford’s mass production of the Model T in 1914, individuals had more freedom to travel. It was a revolution when it came to transportation.

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Coastal tourism

Thanks to the mass production of cars as well as buses, the tourism industry continued to grow. Coastal tourism would rise in popularity after WWI, with people wanting to visit the seaside.

The modern era

The modern era of tourism saw a boom in commercial air travel. This meant the time it took to travel long distances was much shorter, encouraging people to discover the world.

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George Westinghouse

American entrepreneur and engineer George Westinghouse introduced the idea of paid leave from work. He believed that allowing staff paid time off would be beneficial to productivity levels overall. This gave the working and middle classes in certain countries the time and money to travel.

Post-war travel

With gas no longer rationed after WWII, economies started growing and cars became mass-produced again. Especially in the US, people started traveling around in their vehicles, which resulted in the motel business taking off as well.

A boom in hotels and motels

Many factors contributed to the exponential growth of the travel industry. For example, in the 1950s, hotels and motels took to the franchising model of business expansion.

Introduction of the credit card

The 1950s also saw the introduction of the credit card, originally the Diners Club card. This provided travelers the means to buy things wherever they were without the hassle of currency exchange and carrying cash.

The emergence of mass tourism

The tourism sector suffered a recession during the 1970s, mainly due to the energy crisis, leading to lower costs and prices. That's when mass tourism emerged and traveling became a leisure activity within the reach of many.

New era of tourism

In the following decades, there was a progressive internationalization of hotel companies, travel agencies, and airlines. Sports and spa activities were also offered.

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The tourism sector today

The tourism sector has become an economic engine in many countries, forming part of the international political agenda. In recent years, with low-cost flights and alternative accommodations, it's much easier for tourists to afford to travel and design their own itinerary. 

Sources: ( DW ) ( Matador Network )

See also: The best travel destinations based on your zodiac sign  

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Home > Neighbouring regions > Samara region

General information   

It is hard to imagine a finer and more fortunate location than Samara, the administrative, industrial, and cultural centre of the Middle Volga. The city stands in the centre of a boundless expanse of the steppe on the high left bank of the Volga River, bounded by the Zhiguli Mountains. Most of the city is situated in the area between the Volga and its left tributary, the Samara River. The elevation drop of the banks of the Volga ranges from 28 to 150-200 m. The Zhiguli Mountains near Samara formed the Samara Bend in the Volga River.

Samara extends for 50 km lengthwise and is 20 km wide; it occupies an area of 46 597 hectares. Many air, rail, and water routes and highways pass through it, and it is conveniently connected with all the important Russian regions and other republics.

The Volga is the most important waterway. It is a great navigable river with large fish stocks that occupies an area of 53 600 sq. km and connects the Volga region with the Baltic and Black Seas and the Sea of Azov.

Samara Region borders on Saratov Region (Lower Volga) in the south, Ulyanovsk Region (Volga region) in the west, Tatarstan in the north, and Orenburg Region (Ural region) in the east. There are 11 cities in the region (10 under regional jurisdiction and 1 under district jurisdiction): Samara, Togliatti, Syzran, Novokuibyshevsk, Chapaevsk, Otradny, Zhigulevsk, Oktyabrsk, Kinel, Pokhvistnevo, and Neftegorsk. Samara and Togliatti are additionally divided into 12 city districts. There are 27 municipalities, 10 municipal districts, 9 inner-city areas, 12 rural towns, and 284 rural districts.

Coat of arms

Samara Region has a temperate continental climate, but the summers are much warmer and the winters harsher than in western Russia. The average annual temperature is +3.8 °C, with average July (the hottest month) temperatures of +20.7 °C (but ranging from +18 °C to +25 °C) and average January (the coldest month) temperatures of -13.8 °C (-16 °C to -12 °C), although the annual variation can be from -35 °C in winter to +33 °C in summer.

The Volga Uplands extend along the right bank of the Volga, reaching elevations of 375 m in the Zhiguli Mountains, while the left bank of the river is low and flat. The Zhiguli Mountains in the northern part of the Samara Bend are one of the most beautiful places in the entire East European Plain. The mountainous terrain of cliffs, crags, and deep valleys give the Zhiguli range both esthetic and scientific value.

The entire region is located on the Russian Plain, at the meeting place of three native zones: forest, steppe, and forest-steppe (a transitional zone between the forest and steppe zones). This geographical location makes for varied natural landscapes, from taiga forests and ancient peat bogs to endless steppes and countless lakes and other water bodies. However, the greater part of these landscapes has been destroyed by human economic activity; surviving natural areas have been designated as natural monuments. Samara Bend National Park was established at Samara Bend in 1984.

The Volga River valley has its own wonderful world of nature, with a multitude of islands covered with reeds, poplars, and willows and cut by channels and countless small lakes. There are deciduous forests with steppe areas in the northern part and pine forests on sandy river terraces. Steppes with dark chestnut soils extend through the southern part of the region. The soil cover in Samara Region is characterized by general east-west zoning and typical black earth (chernozem) soils.

The formation of reservoirs in the Samara Region has made it possible to expand irrigation farming, increase the amount of arable land, and increase animal production, as well as locate flour-milling companies in Samara. The hot summer months provide enough warmth and light for growing and ripening various crops. Corn, sugar beets, grapes, and melons are grown in the region’s southern districts. Samara Region is also a supplier of wool, meat, and valuable sturgeon. ↑top 

According to archaeologists, human settlements first appeared in the Middle Volga region in the Upper Paleolithic period. Isolated nomadic Scythian and Cimmerian (or Samarian) tribes roamed through what is now Samara Region. These lands repeatedly changed hands. In the 7th century, they were part of the Khazar Kaganat. Then in the 10th century, the army of Prince Svyatoslav liberated the people of the Volga from Khazar rule. In the 13th century, these lands came under the rule of the Golden Horde, where they remained until the mid-16th century when Russia regained the territory of the Middle Volga.

Samara Bend was in an economically and strategically advantageous location, which was of great interest to the Muscovite rulers. Thus, in 1586, by decree of Tsar Fedor Ioannovich, Samara Fortress was founded near the mouth of the Samara River as a base for defending the Russian state against nomad raids.

This favourable geographical location played an enormous role in the city’s formation. Fertile soils, superb pasture lands, a bountiful fishery, and a bustling intersection of trade routes brought an influx of people, which accelerated the colonization of these lands. Samara became a city in 1688. From 1708 to 1773, it was part of Kazan Province, and then became part of Astrakhan Province.

In 1850, Samara Province was formed as an independent administrative unit. It was famous throughout Russia as a major grain trading and agricultural centre. At that time, a governor ruled Samara and the city had its coat of arms. A large number of public administration offices helped to govern the city. Samara was a real cultural centre of that time; new schools, gymnasia, and private educational institutions were built and museums and theatres were opened.

The spiritual life of Samara Province was quite rich by provincial standards, with nearly 1000 churches, 20 monasteries, a Catholic church, St. George’s Lutheran Church, a synagogue, and 2 mosques. Several newspapers were published in the city (10 before 1917).

Samara was an important merchant city and trading centre, where banks and an exchange operated. The first public city bank began operating in 1852. The city also kept pace with the development of the health resort business. Famous resorts and centres specializing in kumiss (fermented mare’s milk) and mud therapy were located in Samara.

Strukovsky Garden, founded in 1849, was considered to be the largest and most famous city park in the Volga region. The beautiful city also played a considerable role in the development of the entire country. Great national and foreign cultural figures lived and worked here, including writers Alexei Tolstoy, and Vladimir Korolenko, N.M. Garin-Mikhailovsky, Maxim Gorki, Yaroslav Gashek, artist Ilya Repin, and Lenin. French writer Alexandre Dumas even described Samara in his book From Paris to Astrakhan after a trip along the Volga by steamer.

Samara was not left out of the dramatic events of the first half of the 20th century. The First World War and the Civil War left a deep imprint on the territory’s history; many historical monuments were destroyed. In 1935, the city and region were renamed Kuibyshev after the famous revolutionary who proclaimed Soviet power in Samara. The region has existed within its present boundaries since December 1936.

During the Second World War, Samara became one of Russia’s largest industrial centres after several engineering and aircraft plants were evacuated here from the west. The main government offices and foreign embassies also moved to Kuibyshev in late 1941, so that the city was rightly known as the capital of the home front.

In the postwar years, the region continued to increase its economic potential by expanding the engineering, hydroelectric power, and car manufacturing industries. The Lenin Hydroelectric Power Plant (GES named after Lenina) was built in 1957 to meet the region’s rapidly increasing demands, resulting in the flooding of a large area. Samara is also known as the city where the first R-7 carrier rocket was built. This was the rocket that in 1961 sent the first Vostok spacecraft into orbit with the world’s first cosmonaut, Yuri Gagarin, on board.

In 1990, the city and region regained their historic names of Samara and Samara Region.

Today, Samara Region is one of Russia’s pillars of industrial power along with Moscow, St. Petersburg, and the Urals. ↑top

Culture and art

The city of Samara is a striking combination of historical monuments, modern residential buildings, and massive industrial structures. It is also a city of high culture, education, and research centres.

Even in the 19th century, Samara Region had a very interesting cultural life and rich and varied theatrical traditions. The city’s oldest theatres have memories of performances by celebrated artists, such as Fedor Chaliapin, Ivan Kozlovsky, R. Glier, David Oistrakh, L. Utesov, L. Sobinov, and many others. The famous Russian actors Pelageya Strepetova, Modest Pisarev, and Aleksandr Lensky also worked here.

Samara Region has considerable cultural potential, with its theatres, museums and their branches, a philharmonic, a state symphony orchestra, and one of the finest art galleries in the Volga region. The museum of local history has a superb collection of more than 114 000 exhibits. The Lenin Science Library has unique book stocks; there is also a library for the blind. The state and municipal libraries provide library services for regional residents. The Novokuibyshevsk and Chapaevsk central library systems, the Samara branch of the children’s library, and the regional children’s library were the winners of the All-Russian library project competition “The Library on the Threshold of the 21st Century” organized by the Open Society Institute.

Residents of other cities besides Samara have a full and interesting cultural life. Togliatti has three professional theatres, a philharmonic, and a museum; and Syzran also has its own theatre and museum.

Theatre studios for youth and musical arts groups operate in addition to the professional theatres. Many creative events, including international events, are held with the participation of professional unions of architects, designers, writers, composers, artists, theatre workers, and journalists. The Dmitry Kabalevsky competition for young Volga pianists, jazz festivals, the “Sounds of the Volga” festival, and the All-Russian competition for solo folk dance performers and choreographers are held in Samara. The State Volga Russian Folk Choir and the Valery Grushin memorial festival of amateur traveller songs are known far beyond Russia.

The people of the Volga have a tradition of forming cultural and business ties with foreign twin cities, for example, Samara and Stuttgart (Germany), St. Louis (USA), Stara Zagora (Bulgaria); Togliatti and Flint (USA), Wolfsburg (Germany), Valence (France), and Kazanlyk (Bulgaria). ↑top

The beneficial geographical position of the Samara Region makes it possible to attract tourists from other regions of Russia and from abroad, to develop therapeutic, entertaining, and active tourism. Several big rivers of the region (the Volga, the Samara, and the Sok) give wide opportunities to develop cruise tourism. High-tech industries of the region attract specialists, which is important for business tourism. The culture and history of the region, where people of more than 40 nationalities live, help develop educational tourism. The banks of the Volga have long been known as prestigious resorts. In the XIX and at the beginning of the XX century the famous painter Vassili Sourikov and the great singer Fyodor Shalyapin spent their holidays there. The Zhiguli Hills, green woods, sandy river islands, and calm creeks give a continuous change to the landscape. There are modern sanatoriums, rest homes, and tourist centres in the pine woods, on the banks of the Volga, and in the Zhiguli area. There is also one of the best health resorts in Russia “Utyos”, the President’s summer residence. A large number of tourists are attracted by the Kamennaya Tchasha and its holy water spring in Samarskaya Luka, the Strelnaya mountain, from which a wonderful view opens on Samara and Togliatti, excellent mountain-skiing routes in Krassnaya Glinka, and rich hunting grounds.

It is not only the unique nature that attracts tourists to Samara Region but also its sights and old cultural traditions. The historical centres of Samara and Syzran still have some fine specimens of classical, gothic, and modern styles of architecture. There are 8 public museums in Samara, among which are the Local Lore museum with its unique archaeological and numismatic collections, the Museum of Fine Arts with a collection of icons and pictures of the Russian avant-garde, and the memorial museums of Alexei Tolstoi and Ilya Repin. The combination of picturesque landscape, pleasant climate, and rich historical and cultural heritage of the region provide favourable conditions for the development of tourist business. But this potential of the region has not been explored yet. Travel agencies today are mainly orientated toward foreign tourism, which gives high profits. The regional demand for tourist services is not met at the present level of regional tourist infrastructure, 60% of which needs modernization, and quality professional services. To solve all these problems it is planned to work out a regional program “The Development of Tourism in Samara Region”, which is to provide conditions for bigger investments in this sector and to make tourism one of the leading branches of the regional economy. The program has been developed since 2001 by a task team organized by the Samara Oblast Administration Department of Trade and Industry. ↑top

F.A.Q. on Samara region

What is the samara region known for, do i need a visa to enter the samara region .

The region is part of the Russian Federation, so you need to obtain a Russian visa, after which you can visit all regions of the country (with some exceptions). For more information on how to obtain a visa, see the “Visa” section.

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Things to Do in Tolyatti, Russia - Tolyatti Attractions

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Travel | Taking the kids: Get ready for the solar eclipse

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Things To Do

Mark your calendars! There will be a rare solar eclipse on April 8. People plan to travel to see the moon’s shadow totally block out the sun — for less than five minutes in the afternoon.

In the U.S., the path of the eclipse will run in an arc from southwest Texas to northern Maine. You can see it if you are in the path on this NASA map. States from New York to Ohio, Kentucky to Tennessee, Oklahoma and parts of Canada and Mexico will also have good views. Even Alaska and Hawaii will boast a partial view of the total eclipse. Astronomy experts remind travelers to use eclipse glasses, special viewers, or welder’s glasses to protect their eyes. Never look directly into the sun.

The Federal Aviation Administration says the impact of the total solar eclipse to those flying should be limited to the kinds of delays on high-travel days. That might mean delays in landing and takeoffs. Airports in Texas, Vermont, Maine, Canada, New Hampshire, Indiana, Ohio, Pennsylvania, Oklahoma, Arkansas, Illinois, Kentucky and Missouri will be primarily affected by the eclipse, the FAA said.

This eclipse is extra special because it can be seen by millions of people. The next total solar eclipse won’t be visible from North America until 2045. According to American Travelers Sentiment, 1 in five American travelers are planning to travel to see the eclipse.

Cities and towns are busy getting ready. This may be the chance to visit a place that hasn’t been on your travel list. Bloomington, Indiana, is preparing for what has been called, “the largest tourism event in Indiana history” and is looking forward to welcoming thousands of visitors to the Bloomington area to share the experience of this historic event on April 8.

During Indiana University’s Hoosier Cosmic Celebration at Memorial Stadium, William Shatner will narrate the eclipse, joined by artists and choreographers from IU. Shatner will also be joined by Grammy Award-nominated singer, songwriter and actress Janelle Monáe, and former NASA astronaut, Dr. Mae Jemison. Events will range from“ Drinking in the Dark” at the Butler Winery & Vineyard, film screenings across town, and eclipse viewing opportunities at the city’s parks.

At the Museum of Science and Industry in Chicago, Illinois, there’s an after-hours, adults-only celebration of the Black Creativity Juried Art Exhibition on Friday, March 15 from 6 to 10 p.m. The Black Creativity Experience: Art. Music. Party “will allow guests to explore the museum while enjoying bites, drinks, live music, live art, and more.” There will also be several science camps for kids centered around the eclipse, including National Robotics Week, and more!

Head to Texas Hill Country for the Texas Eclipse Festival, which is being billed as a combination science fair, Ted talk, experiential art museum and music festival with actor Adrian Grenier, astronaut Ron Garan, a Meow Wolf installation, and has invited 300+ performers and participants who hail from diverse backgrounds and fields of expertise, and embody the spirit of collaboration and unity. Together they will create an unparalleled convergence of captivating experiential art installations, space exploration, cutting-edge technology, futurism with pioneers in web3 and AI with holistic and movement workshops, psychedelic sessions and more.

The Intrepid Museum in New York City will “host a special celebration offering visitors the chance to watch the solar eclipse from the dramatic setting of the flight deck of the legendary aircraft carrier, USS Intrepid on Monday, April 8.” Visit https://intrepidmuseum.org/access-family-programs-inclusive-eclipse to register.

Astronauts from every spaceflight provider, including NASA, SpaceX, Virgin Galactic, and Blue Origin, will be joining the Texas Eclipse while the music lineup will blend ancient traditions with contemporary tunes.

Additionally, the festival will showcase 12 different global collaborators – Symbiosis (California), Re:birth (Japan), Strawberry Fields (Australia), Earth Frequency are among those curating immersive art, workshops, yoga, kids and family programming, wellness retreat experiences, and a bush spa.

At the same time, Grapevine, Texas, promises to give viewers“ an unmatched view” of the eclipse. Families can gather in Grapevine parks, the Historic Main Street District or Historic Nash Farm to share the experience as music plays and galactic characters roam the streets. Local eateries are offering space-themed food and drinks (think The Blackout Sandwich at Weinberger’s Deli and a Blackout Sour at Harvest Hall and a Solar Eclipse Shake at Son of a Butcher. Visitors will even get to experience a hands-on, craft-making session where they will learn to make a pinhole camera while enjoying party games and eclipse stories.

There is even a VIP experience with front-row access at Peace Plaza complete with a swag bag.

The HomeExchange Collection offers a selection of luxury homes on the eclipse path for travelers who want to take advantage of this once-in-a-lifetime event. Check out Campspot’s specific eclipse page. Campspot is a leading booking site for private campgrounds.

Mansfield, Ohio, expects thousands of visitors as the first total solar eclipse covers Ohio in 208 years. Richland County Fairgrounds will be transformed into a massive OHclipse Mansfield viewing party with seating for 2,500 people, 200 campsites and three days packed with events and activities. A massive marketplace of local vendors and artists, indoor kids play area, souvenir eclipse glasses, food trucks, half a dozen live bands and some of the best viewing in the U.S. will take place on 100 acres with dozens of buildings and shelters. (Admission is $5 on Friday, $20 Saturday and Monday, and $10 on Sunday. Parking is $20. A four-night tent and RV Camping Package is $500. The two-night package is $400.

Another good viewing bet is Malabar Farm State Park, just 10 miles from downtown Mansfield and with 900 acres of wide-open farmland.

Genesee Country Village & Museum, in Mumford, N.Y., about 25 minutes from Rochester, is hosting Solar Spectacle event: a four-day festival (Friday, April 5 to Monday, April 8), culminating in a total solar eclipse over its 19th-century Historic Village on Monday, April 8.

(Check out the NASA Kids page with lots of activities from building your own solar system to coloring books to even a solar system cookbook (Gummy Greenhouse Gases, perhaps?) San Francisco’s Exploratorium has also created some activities to give kids what they need to know about viewing and understanding eclipses. Check what programs and online activities your local science museum might be offering.

And don’t forget your special eclipse glasses.

Viewing any part of the sun through a camera lens, binoculars, or a telescope without a special-purpose solar filter secured over the front of the optics will instantly cause severe eye injury, NASA warns. When watching an annular solar eclipse directly with your eyes, you must look through safe solar viewing glasses (“eclipse glasses”) or a safe handheld solar viewer at all times.

Eclipse glasses are NOT regular sunglasses; regular sunglasses, no matter how dark, are not safe for viewing the sun. Safe solar viewers are thousands of times darker and must comply with the ISO 12312-2 international standard.

(NASA says if you don’t have eclipse glasses or a handheld solar viewer, you can use an indirect viewing method, which does not involve looking directly at the sun. One way is to use a pinhole projector, which has a small opening (for example, a hole punched in an index card) and projects an image of the sun onto a nearby surface. With the sun at your back, you can then safely view the projected image. Do NOT look at the sun through the pinhole!)

Be safe out there!

(For more Taking the Kids, visit www.takingthekids.com and also follow TakingTheKids on Twitter, Facebook and Instagram where Eileen Ogintz welcomes your questions and comments. The fourth edition of The Kid’s Guide to New York City and the third edition of The Kid’s Guide to Washington D.C. are the latest in a series of 14 books for kid travelers published by Eileen.)

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USAID and NTB launch 2024 International Tourism Campaign

April 1, 2024

US Ambassador to Nepal, Dean Thompson (R) with others at the launch of the 2024 International Tourism Campaign in Kathmandu.

KATHMANDU: Today marked the launch of the 2024 International Tourism Campaign, a collaborative effort between USAID and the Nepal Tourism Board, in partnership with Steller, a renowned global travel-inspired storytelling platform.

This campaign has been aimed at showcasing Nepal’s rich history, cultural diversity, and abundant tourism opportunities to a global audience, building upon the success of the 2023 campaign which reached over 16.3 million travelers and achieved $15.8 million in earned media value.

In its second phase, the 2024 campaign will feature international content creators from Steller, who will capture the essence of Nepal through captivating videos and photos during their exploration of key destinations such as Kathmandu, Pokhara, Bardiya, and Illam.

With an expected reach of over 20 million viewers, this initiative aims to stimulate tourist arrivals and position Nepal as a premier tourist destination.

Speaking at the launch event, the U.S. Ambassador to Nepal Dean Thompson emphasized Nepal’s vast potential as a top-tier travel destination, citing its diverse landscapes, rich biodiversity, and vibrant cultures.

Expressing USAID’s unwavering support for Nepal’s tourism sector, Ambassador Thompson underscored the pivotal role of tourism in advancing inclusive, sustainable economic growth.

Echoing this sentiment, Nandini Lahe Thapa, Officiating CEO of the Nepal Tourism Board highlighted Nepal’s remarkable tourism growth, with over 1 million international visitors in 2023.

The campaign, she noted, is poised to sustain this upward trajectory by showcasing Nepal’s year-round tourism offerings and positioning the country as a preferred destination for global travelers.

The partnership between the Nepal Tourism Board, USAID, and Steller underscores a shared commitment to catalyze growth in Nepal’s dynamic tourism industry and attract investments that will further enhance the country’s tourism services and infrastructure.

Today’s national news in a nutshell

DSP Thag Bahadur KC convicted on corruption charges

Government is serious on pollution control: Minister Sudi

Bill on Secured Transaction as per spirit of constitution: Minister Pun

Growing India-Taiwan relations rattle China

Lumbini CM Chaudhary to seek vote of confidence on Thursday

Govt focused on good governance, social justice, and prosperity: PM

Finance Minister Pun announces vows to amend laws to foster investment-friendly environment

Bagmati Province cabinet reshuffle: Four UML lawmakers sworn in as ministers

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