indonesia tourism ranking

Travel, Tourism & Hospitality

Travel and tourism in Indonesia - statistics & facts

Indonesia as a global tourism destination, indonesian tourism: on the road to recovery, key insights.

Detailed statistics

Contribution of the tourism industry to GDP Indonesia 2016-2021

Number of international visitor arrivals Indonesia 2014-2023

Value of international tourism receipts Indonesia 2011-2020

Editor’s Picks Current statistics on this topic

Current statistics on this topic.

Number of foreign tourist arrivals to Bali, Indonesia 2008-2023

Average length of stay of inbound visitors to Indonesia 2012-2021

Related topics

Recommended.

• Accommodation in Indonesia
• Aviation industry in Indonesia
• Passenger transport in Indonesia
• Demographics of Indonesia
• Natural disasters in Indonesia

Recommended statistics

• Basic Statistic Number of international tourist arrivals worldwide 2005-2023, by region
• Premium Statistic International tourist arrivals worldwide 2019-2022, by subregion
• Basic Statistic Travel and tourism contribution share to GDP in Indonesia 2019-2021
• Basic Statistic Travel and tourism contribution to GDP in Indonesia 2019-2021
• Premium Statistic Absolute economic contribution of tourism in Indonesia 2014-2029

Number of international tourist arrivals worldwide 2005-2023, by region

Number of international tourist arrivals worldwide from 2005 to 2023, by region (in millions)

International tourist arrivals worldwide 2019-2022, by subregion

Number of international tourist arrivals worldwide from 2019 to 2022, by subregion (in millions)

Travel and tourism contribution share to GDP in Indonesia 2019-2021

Contribution of travel and tourism sector to GDP in Indonesia from 2019 to 2021

Travel and tourism contribution to GDP in Indonesia 2019-2021

Contribution of travel and tourism sector to GDP in Indonesia from 2019 to 2021 (in trillion Indonesian rupiah)

Absolute economic contribution of tourism in Indonesia 2014-2029

Absolute economic contribution of tourism in Indonesia from 2014 to 2029 (in million U.S. dollars)

Inbound tourism

• Premium Statistic Number of international visitor arrivals Indonesia 2014-2023
• Premium Statistic Number of international visitor arrivals from Asia Pacific to Indonesia 2014-2023
• Premium Statistic Number of international visitor arrivals Indonesia 2022, by mode of transport
• Premium Statistic Number of foreign visitor arrivals in Indonesia 2022, by port of entry
• Premium Statistic Monthly international air passengers at Soekarno-Hatta airport Indonesia 2019-2023
• Premium Statistic Average length of stay of inbound visitors to Indonesia 2012-2021

Number of international visitor arrivals in Indonesia from 2014 to 2023 (in millions)

Number of international visitor arrivals from Asia Pacific to Indonesia 2014-2023

Number of international visitor arrivals from Asia Pacific to Indonesia from 2014 to 2023 (in millions)

Number of international visitor arrivals Indonesia 2022, by mode of transport

Number of international visitor arrivals in Indonesia in 2022, by mode of transport (in 1,000s)

Number of foreign visitor arrivals in Indonesia 2022, by port of entry

Number of foreign visitor arrivals in Indonesia 2022, by main port of entries (in 1,000s)

Monthly international air passengers at Soekarno-Hatta airport Indonesia 2019-2023

Number of monthly international air passengers at Soekarno-Hatta Airport (CGK) in Indonesia from January 2019 to December 2023 (in 1,000s)

Average length of stay of inbound visitors to Indonesia from 2012 to 2021 (by number of days)

Domestic tourism

• Premium Statistic Number of domestic trips Indonesia 2013-2022
• Premium Statistic Number of domestic trips made in Indonesia 2021, by mode of transport
• Premium Statistic Breakdown of domestic trips in Indonesia 2021, by purpose
• Premium Statistic Monthly domestic air passengers at Soekarno-Hatta airport Indonesia 2019-2023
• Premium Statistic Number of domestic guests in star hotels Indonesia 2013-2022
• Premium Statistic Average length of stay in hotels by domestic travelers in Indonesia 2012-2021
• Premium Statistic Common concerns about traveling Indonesia 2023

Number of domestic trips Indonesia 2013-2022

Total number of domestic trips in Indonesia from 2013 to 2022 (in millions)

Number of domestic trips made in Indonesia 2021, by mode of transport

Number of domestic trips made in Indonesia in 2021, by mode of transport (in millions)

Breakdown of domestic trips in Indonesia 2021, by purpose

Number of domestic trips made in Indonesia in 2021, by purpose of travel (in millions)

Monthly domestic air passengers at Soekarno-Hatta airport Indonesia 2019-2023

Number of monthly domestic air passengers at Soekarno-Hatta Airport (CGK) in Indonesia from January 2019 to June 2023 (in millions)

Number of domestic guests in star hotels Indonesia 2013-2022

Total number of domestic guests in star hotels in Indonesia from 2013 to 2022 (in millions)

Average length of stay in hotels by domestic travelers in Indonesia 2012-2021

Average length of stay in hotels by domestic travelers in Indonesia from 2012 to 2021 (by number of nights)

Common concerns about traveling Indonesia 2023

Most common concerns about traveling among tourists in Indonesia as of January 2023

Economic impact

• Premium Statistic Average daily expenditure of inbound visitors to Indonesia 2012-2021
• Premium Statistic Inbound tourism expenditure value Indonesia 2013-2022
• Premium Statistic Value of international tourism receipts Indonesia 2011-2020
• Premium Statistic Number of employees in tourism industry Indonesia 2011-2020

Average daily expenditure of inbound visitors to Indonesia 2012-2021

Average daily expenditure of inbound visitors to Indonesia from 2012 to 2021 (in U.S. dollars)

Inbound tourism expenditure value Indonesia 2013-2022

Value of inbound tourism expenditure in Indonesia from 2013 to 2022 (in billion U.S. dollars)

International tourism receipts in Indonesia from 2011 to 2020 (in million U.S. dollars)

Number of employees in tourism industry Indonesia 2011-2020

Number of employees in the tourism industry in Indonesia from 2011 to 2020 (in 1,000s)

Accommodations, hotels, and bookings

• Premium Statistic Number of accommodation establishments for visitors Indonesia 2013-2022
• Premium Statistic Number of hotels and similar establishments Indonesia 2012-2021
• Premium Statistic Total number of hotels by star ratings Indonesia 2023
• Premium Statistic Number of employees in accommodation services for visitors Indonesia 2011-2020
• Premium Statistic Occupancy rate in classified hotels in Indonesia 2013-2022
• Premium Statistic Leading online travel agencies used in Indonesia 2023
• Premium Statistic Preferred accommodation booking methods for year-end holiday Indonesia 2022

Number of accommodation establishments for visitors Indonesia 2013-2022

Number of accommodation establishments for visitors in Indonesia from 2013 to 2022 (in 1,000s)

Number of hotels and similar establishments Indonesia 2012-2021

Number of hotels and similar establishments in Indonesia from 2012 to 2021 (in 1,000s)

Total number of hotels by star ratings Indonesia 2023

Total number of hotels in Indonesia in 2023, by star ratings

Number of employees in accommodation services for visitors Indonesia 2011-2020

Number of employees in hotels and similar establishments in Indonesia from 2011 to 2020 (in 1,000s)

Occupancy rate in classified hotels in Indonesia 2013-2022

Room occupancy rate of classified hotels in Indonesia from 2013 to 2022

Leading online travel agencies used in Indonesia 2023

Most popular online travel agencies among consumers in Indonesia as of June 2023

Preferred accommodation booking methods for year-end holiday Indonesia 2022

Most preferred accommodation booking methods for year-end holiday travel in Indonesia as of November 2022

Impact of COVID-19 on tourism

• Premium Statistic Quarterly change in international tourism receipts COVID-19 in Indonesia 2022
• Premium Statistic Monthly number of international visitor arrivals Indonesia 2020-2023
• Premium Statistic International tourism receipts during the COVID-19 pandemic in Indonesia Q4 2022
• Premium Statistic Monthly change in international tourist arrivals due to COVID-19 Indonesia 2020-2022

Quarterly change in international tourism receipts COVID-19 in Indonesia 2022

Quarterly change in international tourism receipts during the novel coronavirus (COVID-19) pandemic in Indonesia in 2022

Monthly number of international visitor arrivals Indonesia 2020-2023

Number of international visitor arrivals in Indonesia from January 2020 to March 2023 (in 1,000s)

International tourism receipts during the COVID-19 pandemic in Indonesia Q4 2022

International tourism receipts during the novel coronavirus (COVID-19) pandemic in Indonesia as of 4th quarter in 2022 (in thousand U.S. dollars)

Monthly change in international tourist arrivals due to COVID-19 Indonesia 2020-2022

Monthly change in international tourist arrivals during the novel coronavirus (COVID-19) pandemic in Indonesia as of December 2022

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Sandiaga: Indonesia's ranking up 12 places in Global Tourism Index

This article has been translated by PwC Indonesia as part of our Indonesia Infrastructure News Service. PwC Indonesia has not checked the accuracy of, and accepts no responsibility for the content.

Investor Daily - Sandiaga: Indonesia naik 12 peringkat di Indeks Pariwisata Global

31 May 2022

Jakarta – Tourism and Creative Economy Minister Sandiaga Uno stated that Indonesia is ranked 32nd, which is up 12 places out of the 117 countries in the 2021 Travel and Tourism Competitiveness Index (TTCI). This is based on the data issued by World Economy Forum in May 2022.

“We achieved the 12-rank increase despite facing the Covid-19 pandemic and many other problems,” Sandiaga said during the Weekly Press Briefing that was held virtually on Monday (30/5/2022).

In Asia Pacific, he continued that Indonesia’s tourism sector successfully entered the top 10 at rank 8. Moreover, in Southeast Asia, Indonesia is said to be at a very prestigious position as it has successfully surpassed its neighbouring countries, such as Thailand and Malaysia.

“Asia Pacific is an area with the second highest tourism sector performance in the world, and Indonesia is at a position that can be categorised as extraordinary,” Sandiaga revealed.

Furthermore, he said that this information has been reported to President Joko Widodo (Jokowi) who then ordered himself to announce Indonesia’s rank increase in the TTCI to the public.

“Amid the pandemic and hardships that we are facing as well as the continuously decreasing budget, we confidently and significantly increased our index by 12 ranks,” the Tourism and Creative Economy Minister said as quoted by Antara.

The rank increase is reckoned to improve Indonesia’s reputation in the eyes of the world, so investors are expected to invest in the tourism sector, especially in the five super-priority destinations.

The five super-priority destinations are Lake Toba in North Sumatra, Borobudur in Central Java, Mandalika in West Nusa Tenggara (NTB), Labuan Bajo in East Nusa Tenggara, and Likupang in North Sulawesi.

Currently, his agency is learning the 112 indicators of the 2021 TTCI by involving ministries/institutions and regional governments to increase Indonesia’s rank in the global tourism index in the coming years.

“We will publish the Indonesian version, which is Travel and Tourism Index Indonesia, to reignite the spirit of our friends in provinces, regencies, cities, as well as tourism villages,” Sandiaga stated.

Next Article :  Pursuing operation target, the first railway track in Sulawesi accelerated

Julian Smith

Director, PwC Indonesia

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• Indonesia ›

Indonesia Tourism Statistics 2023 - All You Need to Know

By gowithguide travel specialist: chloe m..

There is the glamour of a bustling city and the magnificence of sprawling nature both in land and in sea, hiding Indonesia’s colorful heritage. Beating Japan and the Philippines , the country of Indonesia ranks first in the world for the largest coastline coverage at 54.72 thousand kilometers. Within these coastlines are miles upon miles of beautiful beaches incomparable with the rest of the world. 

You would be surprised at how much more the country has to offer aside from its gorgeous beaches. Indonesia is also abundantly rich in biodiversity, historical architecture, and culture. If that is not the full package, then what is? 

Southeast Asia is definitely a different type of travel to experience. If it is your first time in the region, we suggest booking a private guided tour to ease your worries. GoWithGuide only hires professional local guides who are trained and ready to answer any of your queries. 

Before embarking on your equatorial exploits, read up on all you need to know before visiting incredible Indonesia. 

Indonesia’s Top 10 Tourism Statistics

Home to 17% of the entire world’s biodiversity and more than 273 million people , it is no wonder Indonesia tops the list of travelers wanting to experience the world. The archipelago awaits with 18,110 islands ready to be explored. 

• 4 million - 2020 saw more than four million tourists flock to the many islands of Indonesia to experience the culture, bask in nature, and have some well-needed rest and relaxation. 
• 18 million - Pre-COVID-19, more than 18 million visitor arrivals were recorded from 2018, higher than the Southeast Asia average of 13 million. 
• 1.6% - Tourism revenues amount to 1.6% of the country’s GNP.
• 5.47 million - Foreign visitor arrivals are steadily increasing since COVID-19 hit, with 5.47 million tourists entering Indonesia in 2022, compared to the 1.56 tourist arrivals the year before. 
• 737 USD - On average, visitors in 2020 spent 737 USD during their entire trip. 
• 2.93 nights - International tourists stayed for an average of 2.93 nights in 2020. 
• 43.1 °C - In September of 2001, record hot temperatures reaching 43.1 °C (106.34°F) scorched Indonesia. 
• Bali - The island of Bali tops the list of most visited islands in Indonesia in 2019, with Riau Islands a close second, totaling 2.5 million and 2.3 million tourist arrivals respectively. 
• 97.27% - 97.27% of residents have rice as a staple in their meals. 
• 87% - Most residents in the country (87%) declare themselves Muslim. 

Who Else Loves Indonesia?

An interesting mix of countries top the list of international tourism arrivals in 2019, with European, North and South American, and Asian countries making an appearance. 

• France - Tourists from France were the largest contingent of inbound visitors with more than 200,000 tourists visiting Indonesia. 
• United States 

Life in Indonesia

Indonesia has something for every type of traveler. For the foodies, food tours introducing you to the authentic tastes of satay, pece lele (catfish), and nasi liwet (Javanese rice) will leave you hungry for more. If you love adventure , exploring the country’s many mountains and seas will strengthen your wanderlust. For the art aficionados , a trek through Indonesia’s traditional sites and attractions will take you back in time. 

Top 5 Must See Indonesia Attractions

Jakarta City 

Downtown, Jakarta blends Islamic culture and high class residential modernities like antipodes. Jakarta is the capital that keeps on giving, with extraordinary attractions such as the National Museum containing more than 140,000 collections of history and prehistory, the biggest mosque in the country in the form of Istiqlal Mosque, as well as China Town. 

Mount Batur

Meeting up at Toya Bungka Village hours before sunrise, everything is still and the sky is dim. A local briefs you about Mount Batur , sharing a bit of its history and what to expect. He expects to give a more detailed account of the mountain on the hike to those eager to learn more. Reaching the crater, you are greeted with a lovely view, some delicious smelling breakfast, and whispers of a hot spring bath on the way down. 

There is so much to do on the island of Bali , you could easily spend weeks without getting bored. Find yourself in Ubud , where UNESCO-listed rice terraces reign and the grand Tegenungan Waterfall and Sacred Monkey Forest Sanctuary can be enjoyed. Otherwise, lounge at Padang-Padang Beach before watching the entrancing Uluwatu Kecak Dance. In order to get the most of your visit, speak with our local guides to get the most accurate and up-to-date advice as to how to plan your days. 

Lying in between Sumatra and Bali is the island of Java , volcanic, historical, and undeniably beautiful. Hear the Buddhist stories to attain Nirvana at Borobudur Temple. Once spiritually refreshed, wake up your senses in the active crater at Kawah Ijen. 

Ever seen those markets in boats? Yes, you can find them in Bandung , specifically in the Floating Market Lembang. To get the best deals, book a private tour with a local guide so as not to get the “tourist price” of items and food. For the children, take them to the Great Asia Africa, a theme park with replica villages from the region, as well as a mini zoo. 

Best Time to Visit Indonesia

If you are in search of calm seas and blue skies, then Indonesia is best visited during its dry season from May to October. Although rain showers may occur during this time, these storms are definitely less frequent than in the wet season from November to April. 

With highs of 31°C (87.8°F) and lows of 21°C (69.8°F), the country’s weather follows many of the other equatorial regions nearby. If you are looking for clear skies and inviting temperature, then July and August are the best months for you. 

How to Get Around Indonesia

Buses - This is the main way both locals and tourists get around, specifically in minibuses called angkots , short for angkutan kota, or public transportation. 

Trains - More comfortable than buses, trains are your next best bet for transportation. Like most countries, the lines are mostly in central areas. Depending on where you would like to go, there may or may not be a train line available. Check the official train website for more information. 

Boats - Boats and ferries will get you to the islands in but an hour or two. Make sure you book your tickets well in advance to ensure seats on your desired travel date. 

Safety in Indonesia

Indonesia was ranked 14 out of 43 Asian countries in the list of Safety Index Rankings in 2021. The country is a relatively safe country to visit, but just like in any country, make sure you are aware of your surroundings. Pickpockets may abound, and taxi and ATM-related scams may occur. 

In order to make the most of your tropical adventure safely, hire a private guide to whizz you through all the most interesting attractions. Having a local with you will not only assimilate you to the culture, but they can also recommend off-the-beaten path alternatives as well as suggest the best times to visit certain attractions. 

Dos and Don'ts in Indonesia

Indonesia has everything you need for a perfect summer vacation. This equatorial jewel will not only leave you refreshed, but even revitalized after spending some time in the country’s spiritual nature. 

For your next holiday destination, take your pick of one of the amazing islands dotted around Indonesia. Make sure to book your private tours with our local guides in advance to ensure we can provide the best service on your desired travel dates. Be the first to share these statistics and important information with friends and family. They will definitely add Indonesia to their bucket lists!

Popular Indonesia Tour Guides

Hi ! I love to meet new friends, specially from other countries. I will be very happy to company you guys to show arround Jakarta. I'll show you a Lot of GREAT FOODS in Jakarta, Cafe , Bar , Lounge, anything ! Lets have fun !                                                                                                                                  

Hi My Name is Komarudin, i am 47 years old. I live in bekasi, not far from Jakarta, to be your travel guide is an honour to me. Cause this is my dream job. Since I was a child,I love to hang out, travelling anywhere my heart urges me to go. I love freedom and i love to interact with new friend. If you are alone, and you want to travel and cruise the night all around Jakarta, i am sure i am the best tour guide for you. I can be your trusted friend to explore every Corners of Jakarta.                                                                                                                                  

Hello travellers, My name is Dwi Montero from Jakarta. I have been working as a tour guide for 8 years. I am license tour guide and have been trained by the Jakarta Tourism and Culture Office. I love traveling and really love to introduce Indonesia as my country through my job. Indonesia is really multi cultural, with coming people from different cities, those : ethnic groups, religions, and so on. Even though Indonesia people from a lot of different thing but we was bounced by one word, Bhineka Tunggal Ika (Unity in Different). Indonesia is the biggest moslem people but Indonesia is not religion. We live in a peace. More than 265 million people, 600 ethnic group, 400 ethnic language, 17000 islands and 120 volcanoes were in Indonesia. Hope we can talk later when you hire me. See you soon. I speak English fluently and Japanese sukoshi                                                                                                                                  

Hi, I am a fully qualified Indonesia - Yogyakarta badge tour guide. Welcome to my country and explore with me the hidden treasures Yogyakarta has to offer. From world class Archaeological museums and galleries to famous sites such as Borobudur Temple, Prambanan Temple, The Queen of Boko Palace, Sultan palace, and the Lava Tour of Mount Merapi, I will ensure that you get the most out of your visit. I began my career as a tour guide in the year 2000. Since then I have guided many tourists who came from Western Europe, England, America and Asian sub-continent. With 14 years’ experience working in asset management in the City, I am now using those learnings and analytical skills to the much more interesting world of guiding. I have travelled places like Sumatra - Java - Bali, and explored the Java & Bali Island, so I appreciate how valuable a tourist's time is and what makes a trip memorable.                                                                                                                                  

Plan your trip to indonesia.

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Travel & Tourism Development Index 2021: Rebuilding for a Sustainable and Resilient Future

1. About the Travel & Tourism Development Index

The Travel & Tourism Development Index (TTDI) is a direct evolution of the Travel & Tourism Competitiveness Index (TTCI), which has been published biennially for the past 15 years. The TTDI benchmarks and measures “the set of factors and policies that enable the sustainable and resilient development of the Travel and Tourism (T&T) sector, which in turn contributes to the development of a country”.

The transition from TTCI to TTDI reflects the index’s increased coverage of travel and tourism (T&T) development concepts, including the expanding role of sustainability and resilience in T&T growth, and is designed to focus more attention on the sector’s role in broader economic and social development as well as the greater need for T&T stakeholder collaboration and integrated development strategies (local, regional and international) to mitigate the impact of the pandemic, bolster the recovery and deal with future challenges and risks. The TTDI framework and methodology have also been enhanced to reduce index bias and improve flexibility in use. Despite these changes, the TTDI and TTCI remain very close. Earlier editions of the TTCI have always looked at the concept of “competitiveness” as a means of developing the T&T sector and thus measured elements that enabled such development. In this context, It is also important to point out that the new TTDI does not measure the level of T&T development that an economy possesses, but the potential drivers of such development.

The development of the TTDI was pursued following the publication of the Travel & Tourism Competitiveness Report 2019: Travel and Tourism at a Tipping Point , which considered the challenges linked to tourism development and growth such as overcrowding, unbalanced distribution of T&T economic benefits and damage to tourism-generating natural and cultural assets that ultimately diminished liveability for residents, created a local backlash against T&T development and harmed visitor experiences. Since the publication of the 2019 TTCI, the impact of COVID-19 and now geopolitical disruptions have further demonstrated the potential volatility of the sector and the need to reassess how it embeds resilience into its design and management practices.

In order to ensure a productive and long-standing recovery, the sector must incorporate lessons learned from current crises and ensure better preparedness for future headwinds, many of which can be historic and long term in nature and impact. The new TTDI framework is designed to support this pivot in strategy and practice.

The TTDI framework has been created with input from T&T stakeholders, including an advisory group that includes representatives from: Bloom Consulting, the International Air Transport Association (IATA), JLL Hotels & Hospitality Group, the Pacific Asia Travel Association (PATA), the University of Surrey, the United Nations World Tourism Organization (UNWTO) and the World Travel & Tourism Council (WTTC). In addition, the index relies on close collaboration with the following data partners: AirDNA, Bloom Consulting, Euromonitor International, GlobalPetrolPrices.com, IATA, the International Civil Aviation Organization (ICAO), STR, Tripadvisor, the UNWTO and the WTTC.

Please note that while the TTDI is an update of the TTCI, due to the altered methodology, framework and other differences, the 2021 TTDI should not be compared to the 2019 TTCI. To help address this, the 2019 results were recalculated using the new framework, methodology and indicators of the TTDI. Therefore, all comparisons in score and rank throughout this publication are between the 2019 results and the 2021 results of the TTDI.

For more detailed information on the TTDI methodology and new framework, country peer and income group classification, indicator details, partner information and to explore the index results through interactive data visualizations, please visit the index website .

1.1 Benchmarking the enablers of Travel and Tourism development

The index provides a strategic benchmarking tool for business, governments, international organizations and others to develop the T&T sector. By allowing cross-country comparison and by benchmarking countries’ progress on the drivers of T&T development, it informs policies and investment decisions related to the development of T&T businesses and the sector as a whole. The index provides unique insights into the strengths and areas for development of each country to support their efforts to enhance the long-term growth of their T&T sector in a sustainable and resilient manner. Furthermore, it provides a valuable platform for multistakeholder dialogue to formulate appropriate policies and actions at local, national, regional and global levels.

The index is comprised of five subindexes, 17 pillars and 112 individual indicators, distributed among the different pillars. However, the five subindexes are not factored into the calculation of the index and are used only for presentation and categorization purposes. The Non-Leisure Resources, Socioeconomic Resilience and Conditions, and T&T Demand Pressure and Impact pillars are all new when comparing earlier TTCI editions with the new TTDI.

Figure 1: The Travel & Tourism Development Index framework

Business Environment (9 indicators) : This pillar captures the extent to which a country’s policy environment is conducive to companies doing business. Research has found significant links between economic growth and aspects such as how well property rights are protected and the efficiency of the legal framework. Policy stability and levels of regulatory burdens and corruption also play a critical role in determining economic development, productivity and overall investment decisions. These factors are important for all sectors, including T&T. In addition, we consider access to financing for small and medium-sized enterprises (SMEs), which is a particularly relevant issue for T&T development as the majority of operators are SMEs.

Safety and Security (6 indicators) : Safety and security are critical factors in determining the success of a country’s T&T sector. This pillar measures the extent to which a country exposes locals, tourists and businesses to security risks. In addition to creating barriers to T&T investment, countries with a high incidence of crime or violence are likely to deter visitors, making it less attractive to develop the T&T sector in those places. Here, the costliness and occurrence of common crime and violence, police reliability, and terrorism and armed conflict are considered.

Health and Hygiene (6 indicators): This pillar measures healthcare infrastructure, accessibility and health security. COVID-19 has highlighted the potential impact of communicable diseases on the T&T sector. In particular, the pandemic has demonstrated how important a country’s healthcare system is when it comes to mitigating the impact of pandemics and ensuring safe travel conditions, and workforce availability and resilience. In general, if tourists or sector employees do become ill, the country’s health sector must be able to ensure that they are properly cared for, as measured by the availability of and access to physicians, hospital beds and general healthcare services. Moreover, access to safe drinking water and sanitation is important for the comfort and health of travellers and locals alike. Please note that due to evolving COVID-19 conditions, this pillar does not track the pandemic itself.

Human Resources and Labour Market (9 indicators): This pillar measures the availability of quality employees and the dynamism, efficiency and productivity of the labour market. High-quality human resources in an economy ensure that the sector has access to the collaborators it needs. Regarding a quality workforce, this means that years of schooling, formal educational attainment rates, the education system’s ability to meet economic needs and private-sector involvement in upgrading human resources are measured. Regarding the labour market, the flexibility, efficiency and openness of labour markets, as well as labour productivity in the hospitality, restaurant and transport sectors, are tracked.

ICT Readiness (8 indicators): This pillar measures the development and use of ICT infrastructure and digital services. Online services and digital platforms continue to grow in importance for T&T business operations. Such services and platforms are being used for everything from planning itineraries to booking travel and accommodation. Moreover, ICT has become crucial for businesses to access and advertise to new markets, improve efficiency and gain insights into consumer needs. The components of this pillar measure not only the existence of modern physical infrastructure (e.g. mobile network coverage and electricity supply), but also the degree to which digital platforms are used for T&T and related services and gain insights into consumer needs. The components of this pillar measure not only the existence of modern physical infrastructure (e.g. mobile network coverage and electricity supply), but also the degree to which digital platforms are used for T&T and related services.

Prioritization of Travel and Tourism (5 indicators): This pillar measures the extent to which the government and investors actively promote and invest in the development of the T&T sector. The extent to which the government prioritizes the T&T sector has an important impact on T&T development. By making clear that the sector is of primary concern, the government can channel funds to essential development projects and coordinate the actors and resources necessary to develop the sector. The government can also play an important role in directly attracting tourists through national marketing campaigns. This pillar includes measures of government spending, country branding and the completeness and timeliness of providing T&T data to international organizations, as these indicate the importance that a country assigns to its T&T sector. Moreover, overall capital investment in T&T is accounted for as it measures the degree to which public and private stakeholders are willing to invest resources in T&T relative to other parts of the economy.

International Openness (4 indicators): This pillar measures how open a country is to visitors and providing travel services. Developing a T&T sector internationally requires a certain degree of openness and travel facilitation. Restrictive policies such as cumbersome visa requirements diminish tourists’ willingness to visit a country. Components measured in this pillar include: the number of bilateral air service agreements that the government has entered into, which affects the availability of air connections to the country; and the number of regional trade agreements in force, which indicates the extent to which it is possible to provide world-class tourism services. Financial openness is also measured as the free flow of capital is important for cross-border trade and investment in T&T services.

Price Competitiveness (5 indicators): This pillar measures how costly it is to travel or invest in a country. Lower costs related to travel in a country increase its attractiveness for many travellers as well as making its T&T sector more appealing to investors. Among the aspects of price competitiveness taken into account in this pillar are: airfare ticket taxes and airport charges, which can make flight tickets much more expensive; the relative cost of hotel and short-term rental accommodation; the cost of living, represented by purchasing power parity; and fuel price costs, which directly influence the cost of travel.

Air Transport Infrastructure (4 indicators ): Air connectivity is essential for travellers’ ease of access to and from countries, as well as movement within many countries. In this pillar we measure international and domestic air route capacity and quality, using indicators such as available seat kilometres, the number of operating airlines and the efficiency of air transport services. The extent to which a country’s airports are integrated into the global air transport network is also measured.

Ground and Port Infrastructure (7 indicators): This pillar measures the availability of efficient and accessible ground and port transportation to important business centres and tourist attractions. Sufficiently extensive road and railway networks, indicated by road and railway densities, as well as road, railway and port infrastructure that meets international standards of comfort, security and modal efficiency are vital to enabling a T&T economy. This pillar also accounts for the efficiency of and access to public transport services such as underground rail systems and taxis as these are regularly used by visitors and T&T employees, especially in urban locations.

Tourist Service Infrastructure (5 indicators): This pillar measures the availability and competitive provision of key tourism services such as accommodation and car rentals. The availability of sufficient accommodation, resort and leisure facilities can represent a significant advantage for a country. We measure the level of tourism service infrastructure through the number of hotel rooms and short-term rental units, complemented by the extent of access to services such as car rentals and ATMs. Competition among tourism services is also accounted for because it plays a role in the pricing and quality of services.

Natural Resources (5 indicators): This pillar measures the available natural capital as well as the development of outdoor tourism activities. Natural capital is defined in terms of the landscape, natural parks and richness of fauna. Countries with natural assets may be better positioned to attract tourists. In this pillar, we include several attractiveness measures, including the number of United Nations Educational, Cultural and Scientific Organization (UNESCO) natural World Heritage Sites, the richness of fauna and biodiversity in the country and the scope of protected areas, which indicates the extent of national parks and nature reserves. Digital Demand [i] for nature and relevant activities is also measured as an illustration of how well known and effectively marketed a country’s natural assets are.

Cultural Resources (6 indicators): This pillar measures the availability of cultural resources such as archaeological sites and entertainment facilities. To an extent, this pillar captures how cultural resources are protected, developed and promoted. Included here are the number of UNESCO cultural World Heritage Sites, the number of large stadiums that can host significant sport or entertainment events, and a measure of Digital Demand for a country’s cultural sites and entertainment. Also included are the number of UNESCO Creative Cities, representing efforts to protect and develop cultural and creative activities and industries in urban centres.

Non-Leisure Resources (4 indicators): This pillar measures the extent and attractiveness of factors that drive business and other non-leisure travel, which account for a significant share of T&T revenue and profit. We have included the presence of major multinational corporations and cities that are highly integrated into the global economy as proxies for business travel. Meanwhile, the number and quality of a country’s universities play an important role in attracting academic travel. Lastly, online searches related to business, academic and medical travel are also measured to imply global interest in a country’s non-leisure resources.

Environmental Sustainability (15 indicators): This pillar measures the general sustainability of an economy’s natural environment, protection of its natural resources, and vulnerability to and readiness for climate change. The importance of the natural environment in providing an attractive location for tourism cannot be overstated, so policies and factors enhancing environmental sustainability are an important aspect of ensuring a country’s future attractiveness as a destination. Water stress, marine and air pollution, loss of forest cover and the degree of extinction risk for species provide an insight into the status of a country’s environment. Additionally, public- and private-sector protection of the environment and national parks and the ratification of international environmental treaties indicate the degree to which the government and the private sector are preserving the natural assets that generate nature-based T&T. Lastly, metrics related to greenhouse gas emissions (GHGs), the use of renewable energy, investment in green infrastructure and exposure to weather-related events are important in understanding how exposed, ready and willing a country is to address climate change, which in itself is one of the greatest long-term threats the T&T sector faces.

Socioeconomic Resilience and Conditions (7 indicators): This pillar captures the socio-economic well-being and resilience of an economy. Gender equality, inclusion of a diverse workforce, greater workers’ rights and reducing the number of young adults not in education, employment or training are all important for improving employee productivity and creating a larger and higher-quality labour pool. This is particularly important for the T&T sector as it often employs an above-average number of women, members of minorities and youths. Investment in and greater coverage of social protection services such as child and maternity support, unemployment and disability benefits are also key to making the labour market more resilient in the face of economic downturns and other shocks. Furthermore, combined with access to basic resources, as measured by poverty rates, all of the factors above play a role in broader social and economic stability, which affects investment in T&T.

Travel and Tourism Demand Pressure and Impact (7 indicators): This pillar measures factors that may indicate the existence of, or risk related to, overcrowding and demand volatility, as well as the quality and impact of T&T. The T&T sector does not operate in a vacuum. Unmanaged tourism development can lead to destinations operating beyond their capacity, leading to overcrowding, damaged natural and cultural resources, strained infrastructure, increased housing prices and overall reduced liveability for local residents. If left unaddressed, such issues can lead to a backlash by residents towards tourism, reduced visitor satisfaction and lower overall destination attractiveness, all of which negatively affect T&T development. Aspects measured include length of visitor stays, tourism seasonality, proxies for the dispersion of tourism, and the distribution of T&T economic benefits to local communities. Such factors can all help mitigate these issues by lowering the strain on destination capacity, creating resident buy-in, promoting more travel options and markets, and enriching travellers’ experiences.

1.2 Data and methodology

Most of the dataset for the TTDI is statistical data from international organizations, with the remainder based on survey data from the World Economic Forum’s annual Executive Opinion Survey, which is used to measure concepts that are qualitative in nature or for which internationally comparable statistics are not available for enough countries.

The sources of statistical data include, but are not limited to, AirDNA, Bloom Consulting, Euromonitor International, IATA, ICAO, the International Labour Organization (ILO), the International Telecommunications Union (ITU), the International Union for the Conservation (IUCN), STR, Tripadvisor, UNESCO, UN Statistics Division, UNWTO, the World Health Organization (WHO), World Bank, CIA World Factbook, WTO, WTTC and the World Database on Protected Areas (WDPA). The overall TTDI score is computed through successive aggregations of scores, from the indicator level (e.g. the lowest, most disaggregated level) through the pillar levels, using a simple average (i.e. the arithmetic mean) to combine the components. Scores on each indicator are first normalized and rated on a common scale.

1.3 Country coverage

The TTDI covers 117 countries. Economies that were covered in the TTCI 2019 but are not covered in the TTDI 2021 are Algeria, Brunei Darussalam, Burkina Faso, Burundi, Democratic Republic of the Congo, Ethiopia, Eswatini, Gambia, Guinea, Haiti, Iran, Jamaica, Liberia, Mauritania, Mozambique, Norway, Oman, Russian Federation, Seychelles, Uganda, Ukraine, Zimbabwe and Taiwan, China.

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• Indonesia's ranking improves by 12 places in 2021 TTCI: Uno

Indonesia's ranking improves by 12 places in 2021 TTCI: Uno

• May 30, 2022 23:13 GMT+700

We will also publish our own index version, namely the Indonesian Tourism and Travel Index...

Translator: Baqir Alatas, Uyu Liman Editor: Rahmad Nasution Copyright © ANTARA 2022

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YouGov Travel & Tourism Rankings 2022 Indonesia

YouGov’s Travel & Tourism: Brand & Destination Rankings Report 2022 reveals the top ranked consumer brands within the sector, and the destinations consumers favor most across the globe. The data is drawn from our daily brand and destination tracking tools, BrandIndex and DestinationIndex which continuously measure the public’s perception of travel brands and tourist destinations globally.

In Indonesia, travel brand Garuda Indonesia led the list this year with a score of 63.7. Citilink came in second with a score of 26.2. In third and fourth position were Aston Hotel and JW Marriott respectively scoring 26.2 and 22.0. Rounding out the top five Ibis Hotel scored 21.8.

Download the report to uncover the rankings in full, and to find out which tourist hotspots are the most popular, plus discover key opportunities for success within the sector in 2022.

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Want to find out more, or to see where your brand - or your competitors - rank?

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Methodology:

The data included in the YouGov Travel and Tourism Brand and Destination Rankings 2022 has been drawn from YouGov BrandIndex and YouGov DestinationIndex respectively. The markets included in this report are UK, US, China, Japan, Germany, UAE, Indonesia, France and Australia.

For the brand ranking, brands were ranked based on their Impression score, which is a measure of whether a consumer has a positive or negative impression of a brand calculated by taking the average net score for the year of 2021 (1st January 2021 – 31st December 2021). Consumers were asked “Which of the following brands do you have a positive impression of?”, then "Which of the following brands do you have a negative impression of?".

For the destination ranking, consumers were asked “Overall, which of the following destinations do you have a positive impression of?” then "Overall, which of the following destinations do you have a negative impression of?". The score shown is the average net score from January 2022 vs. January 2021.

The brand and destination rankings charts show those brands/destinations which received the highest average score. The scores for both the brand and destination ranking are representative of the general population of adults 18+ for all markets (Indonesia and China are online representative).

All scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands must be tracked for at least six months to be included in either ranking.

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COLLABORATION TO ACHIEVE INDONESIA’S TTDI RANKING IMPROVEMENT TARGET: NIA

THE INDONESIA’S Ministry of Tourism and Creative Economy is increasing collaboration with a number of ministries and institutions in an effort to improve Indonesia’s Travel & Tourism Development Index (TTDI) ranking, which is targeted to reach 29-34 in 2024.

According to the Deputy for Strategic Policy of the Ministry of Tourism and Creative Economy, Nia Niscaya in the “Coordination Meeting for the Preparation of Cross-Ministry / Agency Action Plans in the Context of “Improving the Travel & Tourism Development Index (TTDI) Ranking” at the Royal Hotel Bogor, West Java, recently said, TTDI issued by the World Economic Forum (WEF) is a development of the TTCI (Travel & Tourism Competitiveness Index). Where TTDI plays a role in measuring the level of development and tourism development of a country which is published every two years periodically.

“In 2021, Indonesia managed to rank 32nd out of 117 countries. In this ranking, Indonesia achieved high achievements in 10 indicators, namely timeliness of providing travel & tourism data (rank 1), hotel price index (rank 1), visa requirements (rank 2), total known species (rank 2), and homicide cases (rank 6),” said Nia.

In addition, the number of terrestrial and freshwater ecoregions (ranked 6), airport connectivity (ranked 5), geographical dispersed tourism (ranked 8), travel & tourism government expenditure (ranked 8), and the number of top universities (ranked 9).

However, Nia continued, there are still a number of indicators and pillars that must be improved in the 2023 TTDI assessment and in the future, namely the pillars of tourist service infrastructure, health and hygiene, socioeconomic resilience and condition, environmental sustainability, and ICT Readiness. For this reason, this improvement is not impossible if it is orchestrated massively and hand in hand by various parties.

“In the 2020-2024 RPJMN (National Medium-Term Development Plan), Indonesia is targeted to rank 29-34 in TTDI,” she said.

Thus, through the meeting attended by representatives from 31 ministries/institutions, Nia continued, it is expected to be a mapping of 112 TTDI indicators which are divided into 79 secondary data sourced from WEF’s international partners and 33 primary data obtained through WEF’s Executive Opinion Survey.

Furthermore, Nia explained, based on the pattern of coordination carried out in the last two years, it is known that updating Indonesia’s secondary data in international partners and strengthening the image of Indonesia’s tourism development needs to be supported by strategic planning from Ministries / Institutions in the form of action plans.

“This action plan is a mapping of programs and activities in ministries/institutions that can support the improvement of Indonesia’s TTDI achievements. Thus, this meeting is expected to produce the expected output in the development of quality, inclusive, and sustainable tourism,” she remarked.

She added that one of the efforts taken by Tourism Ministry to improve Indonesia’s TTDI ranking was the launch of the National Tourism Development Index (IPKN). This IPKN aims to improve and develop tourism to all regions in Indonesia.

“But IPKN is still limited to the provincial level, not yet reaching the district/city level. So we need to collaborate with related ministries and institutions and local governments to improve Indonesia’s tourism development,” Nia concluded. [traveltext.id]

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7 Facts of Indonesia Tourism in the Eyes of The World

Indonesia does have great tourism potential. Moreover, in almost every region there are tourist attractions with their own beauty and uniqueness. No wonder that in January-November 2018 there were 14.39 million foreign tourists visiting Indonesia. This figure is up 11.63% from the same period in 2017.

Data from the Central Statistics Agency shows that Indonesia is increasingly preferred by international tourists. Curious how the world sees Indonesia tourism? Here are 7 Facts of Indonesia Tourism in the Eyes of the World.

Fact 1: Ubud is a millennial dreamer destination

Credit: DewaMotorBaliRental

A traveling site, müvTravel has just published 30 list of destinations dreamed of by millennials as bucket-list 2019. The good news is that Indonesia ranks the second, which Ubud, Bali as the main destination. Millennials are more interested in finding local experiences and enjoying every moment of traveling. Those can indeed be obtained when traveling to Ubud, Bali. Moreover, Ubud has beautiful natural scenery and thick culture as well.

Fact 2: Top 10 best countries to visit in 2019

Credit: 1zoom

At the end of last year, Indonesia was awarded Top 10 Best Countries to Visit in 2019 from Lonely Planet. Indonesia is ranked 7th. The richness of nature, culture and culinary are some of those reason to visit Indonesia. With the Lonely Planet recommendation, it can be said that Indonesia tourism is increasingly recognized by the world. Tourism activators hope this year more and more people visit Indonesia.

Fact 3: Have an instagrammable travel destination

Credit: DetikTravel

Do you like to travel to Instagrammable places? Well, Indonesia is ranked as the fourth most Instagrammable places according to Big Seven Travel. Seven recommended spots for hunting cool photos in Indonesia are Hanging Gardens Infinity Pool, Tanah Lot, Borobudur Temple , Uluwatu Temple, Gili Islands , Mount Bromo and Prambanan Temples .

Fact 4: Indonesian cuisine goes global

Credit: MoonDoggiesMusic

The next fact about Indonesia tourism is that Indonesian cuisine is already known worldwide. It is not only known by the names but the taste also liked by foreign tourists. From the CNN list, Indonesian culinary ranked first and second for the most delicious food in the world. Those foods are “rendang” and “nasi goreng”. While “satay” is in 14th position.

Fact 5: 4 Beaches in Indonesia are the best in the world

Credit: SunshineSeeker

As an archipelago country, Indonesia indeed has many beaches. Four beaches in Indonesia are listed in the category of 100 best beaches in the world. FlightNetwork, an online travel agent from Canada released the list of the world’s best beaches in 2018. In the list there are four beaches in Indonesia that are mentioned. The beauty of Pianemo Beach, Raja Ampat is ranked 46th. Then there is Pink Beach in Komodo Waters at 65th, Kelingking Beach (Bali) at 70th and Nyang Nyang Beach (Bali) at 74th.

Fact 6: The world’s best island are in Indonesia

Credit: TheHoneyCombers

The island of Java is designated by the Travel and Leisure website as the best island in the world. Borobudur Temple which is the UNESCO world heritage site is said to be one of the reasons why foreign tourists are interested in visiting this most populous island in Indonesia.

The diversity of tourism potential on the island of Java is increasingly becoming an attraction supported with good transportation and accommodation facilities. Beside Java, Bali and Lombok are also listed in this Travel and Leisure’s list.

Fact 7: Indonesia, the “slowest” country in the World

Credit: LonelyPlanet

According to a study, Indonesia is said to be the most relaxed country in the world. The study comes from Lastminute, an European travel service provider. Reporting from “Good News From Indonesia”, they examined various factors that exist in Indonesia such as territory, personal rights of citizens, temperature, number of days off and health facilities as well. The results of the study concluded that Indonesia is a country that most relaxed compared to other countries Lastminute researched.

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InDOnesia CARE

The Ministry of Tourism and Creative Economy introduced InDOnesia CARE, a symbol of support for Indonesia’s strong effort in implementing the cleanliness, health, safety, and environment protocols across the tourism industry as mandatory precautions. All to assure travelers that InDOnesia CARE for your safety, health, hygiene and comfort.

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Technology can bring more tourists back to Indonesia – but first we need a map to guide us

Interaction Designer, University of Technology Sydney

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Ainnoun Kornita terafiliasi dengan Kementerian Pariwisata dan Ekonomi Kreatif. Saya bekerja di organisasi tersebut.

University of Technology Sydney provides funding as a founding partner of The Conversation AU.

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In 2020, the COVID-19 pandemic hit the world and has been devastating for human life. Global tourism collapsed as tourist arrivals decreased by 71% in 2021 .

That has had a significant impact in countries like Indonesia, where tourism was booming pre-pandemic : tourism generated Rp536.8 trillion in 2017 , or 4.1% of Indonesia’s total gross domestic product, with 12.7 million jobs in the industry.

However, digital technology adoption has been an unexpected silver lining of the pandemic, emerging as a tool that can help accelerate tourism recovery worldwide. It shifts tourist preferences and priorities towards digital travel. It also presents new business opportunities in offering more relevant online experiences.

More tourism activities now offer hybrid events, particularly for music festivals, concerts and business meetings. Virtual reality and augmented reality (VR/AR) provide a new travel experience, and have been adopted by hotels, destinations and online travel marketplaces all over the globe.

There is, however, a challenge in technology adoption to support tourism in Indonesia: its comparatively low information and communication technology (ICT) readiness.

According to a May 2022 World Economic Forum report, Indonesia was ranked 68th in 2020 in its ICT readiness. This ranking was based on the expansion of individual internet usage and 3G mobile broadband network coverage in each country.

While Indonesia’s ranking had slightly increased from 70th in 2019, it was behind Singapore, Malaysia, Thailand, and Vietnam.

The use of digital platforms for financial services, transportation and shipping and leisure activities in Indonesia are slow, and should be a subject for improvement.

From dreaming to sharing, tech can help tourists

One study emphasises how technology needs to be a catalyst to create meaningful tourism experiences.

The tourist experience is the backbone of business success, as it drives people to make travel decisions.

The key to enhancing this experience is understanding how tourists make travel decisions through different travel stages: from dreaming, planning, booking, and experiencing, to sharing.

Using technology to improve the tourism experience throughout all travel stages is critical. Technology helps connect tourism supply and demand, creating physical and virtual experiences. It enables tourism providers to maintain competitiveness in the market. Tourists also use technology to plan their trips, experience destinations and reflect on their travels to obtain satisfaction.

Several technologies that shape the tourism experience include Big Data , cloud computing , VR/AR, blockchain, artificial intelligence, social media, gamification and the internet of things .

For example, the Skyscanner chatbot on Facebook or Whatsapp assists with travelling needs, from digging out information to offering fast responses during the booking process. In another example, Iceland has upgraded Keflavik Airport’s automated baggage tracking system to alert travellers when their baggage is nearby.

Advanced technology creates value throughout tourism experiences by providing choices and convenience, flexibility, safety, fun and enjoyment, and real-time, reliable information. As a result, tourists have more options and flexibility in every stage of their travel journey: from acquiring information, planning an e-itinerary, booking and purchasing flights or hotels online, to sharing their experiences.

Opportunities and challenges for Indonesia

Indonesia has a large population, growing mobile internet penetration and a vibrant start-up ecosystem, with the most growth recorded in e-commerce and online transportation. All of those factors demonstrate Indonesia’s potential for adopting advanced technology.

But Indonesia must also catch up to other countries in capturing its digital potential. The inequality of ICT infrastructure between regions and income classes has become the main barrier to the accessibility of good quality internet.

Moreover, digital literacy – especially on safety – is low and needs improvement .

A World Bank report shows digital payment adoption is relatively low, with 50% of Indonesian online buyers preferring to pay cash on delivery.

The lack of awareness, knowledge and trust, regulation and appropriate infrastructure curb e-commerce growth in Indonesia.

Such conditions could hinder the success of the Indonesian tourism industry, as it needs to maintain competitiveness amid growing digital demands. Without advanced technology, the tourism industry will not thrive in the ever-changing global market.

A map for the future

The Indonesian government needs a map to design digital strategies that match with tourists’ expectations and needs. The map would present tourists’ experiences, including their interactions with the most relevant digital touchpoint in every travel stage (from dreaming to sharing).

Such a map could address digital tourism challenges, and help the tourism industry offer a frictionless, seamless, and better-quality tourism experience.

The map could also raise awareness among tourism stakeholders about the current digital technology in Indonesia and tourism in particular.

Areas that the Indonesian government could focus on to provide the best digital services include:

• improving digital government services in the tourism sector
• utilising digital strategies for promoting tourism
• adopting data integration and interoperability in the tourism sector
• investing in digital literacy for tourism industry workers
• more research and development for technology adoption in the tourism sector
• enhancing digital services for businesses, and
• simplifying, updating and revising policies and regulations related to digitalisation in the tourism sector.

Implementing the action plans above could accelerate digital transformation in Indonesia’s tourism industry. In doing so, it would increase the quality of tourism services on offer for people interested in visiting Indonesia.

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SIARAN PERS : Indeks Kinerja Pariwisata Indonesia Raih Peringkat ke-32 Besar Dunia Menurut WEF

SIARAN PERS

KEMENTERIAN PARIWISATA DAN EKONOMI KREATIF/BADAN PARIWISATA DAN EKONOMI KREATIF

Indeks Kinerja Pariwisata Indonesia Raih Peringkat ke-32 Besar Dunia Menurut WEF

Meningkatnya peringkat Indonesia ini membuktikan bahwa sektor pariwisata Indonesia mampu bangkit dan pulih di tengah situasi yang sulit

Jakarta, 30 Mei 2022 – Sektor Pariwisata Indonesia menorehkan prestasi membanggakan dimana indeks daya saing pariwisata dan perjalanan atau Travel and Tourism Competitiveness Index (TTCI) yang baru saja dirilis secara resmi oleh World Economic Forum (WEF) pada 24 Mei 2022 menunjukkan bahwa Indonesia melesat naik 12 peringkat, dari posisi 44 menjadi peringkat 32 besar dunia.

Menteri Pariwisata dan Ekonomi Kreatif/Kepala Badan Pariwisata dan Ekonomi Kreatif (Menparekraf/Kabaparekraf) Sandiaga Salahuddin Uno, dalam Weekly Press Briefing, di Gedung Sapta Pesona, Jakarta, Senin (30/5/2022) mengatakan meskipun diterpa berbagai kendala, Indonesia mampu mencapai peningkatan peringkat terbesar, naik hingga 3,4 persen. sementara Arab Saudi mencapai peningkatan peringkat terbesar kedua, karena skornya naik 2,3 persen pada TTCI.

“Indonesia menempati peringkat 32, naik 12 posisi dari 117 negara di seluruh dunia. Dan kenaikan 12 peringkat ini kita capai di tengah pandemi COVID-19 yang kita lalui dan begitu banyak kendala, tapi ternyata ada beberapa poin yang berhasil kita perbaiki dan tingkatkan. Dan kalau kita lihat di kawasan Asia Pasifik, sektor pariwisata tanah air juga berhasil masuk deretan 10 besar menempati peringkat kedelapan,” kata Menparekraf Sandiaga.

“Di ASEAN, Indonesia masuk di posisi yang sangat bergengsi karena kita berhasil melampaui capaian dari negara-negara tetangga kita,” kata Menparekraf.

Data tersebut menunjukkan bahwa pariwisata Indonesia berhasil merangkak naik atau berhasil bangkit dengan menggunakan anggaran yang efektif dan efisien. Membuktikan bahwa program dan kebijakan yang digulirkan oleh Kemenparekraf/Baparekraf tepat sasaran, tepat manfaat, dan tepat waktu, karena berdampak langsung pada sektor pariwisata dan ekonomi kreatif, sehingga mampu menciptakan lapangan kerja dan mendorong kepulihan ekonomi.

“Ini saya baru laporkan kepada Presiden Joko Widodo dan beliau meminta untuk kita all out menyuarakan prestasi ini bahwa di tengah badai pandemi, di tengah kesulitan yang kita hadapi, di tengah anggaran yang terus dikurangi, tapi kita mampu meningkatkan indeks kita 12 peringkat dan secara mantap dan signifikan ada di jajaran atas dari sektor pariwisata,” katanya.

Menparekraf Sandiaga berkomitmen akan terus meningkatkan kinerja sektor pariwisata dan ekonomi kreatif. Ia pun langsung bergerak cepat untuk mempelajari kembali atau mengevaluasi indikator-indikator yang memicu kebangkitan ekonomi di sektor pariwisata. Tidak hanya itu, Menparekraf juga akan memperkuat kolaborasi dengan kementerian/lembaga terkait pemukhtahiran data. Sehingga apa yang menjadi capaian pariwisata Indonesia akurat dengan situasi yang ada di lapangan.

“Dan kita sekarang sedang mempelajari kembali indikator-indikator yang ada di tahun 2022 ini, bagaimana kita bisa meningkatkan lagi di tahun-tahun yang akan datang. Karena ada 112 indikator dan kita juga akan melibatkan kementerian/lembaga yang lain terkait dengan pemuktahiran data,” ujarnya.

“Karena kita tidak bisa kerja sendiri dan juga kita akan tingkatkan koordinasi lintas sektor kementerian/lembaga, termasuk juga akan merangkul pemerintah daerah. Dan kita akan terbitkan sendiri juga TTCI yang versi Indonesia untuk membangkitkan semangat mulai dari teman-teman provinsi, kabupaten, kota sampai ke tingkat desa wisata,” kata Menparekraf.

Inisiasi Menparekraf Sandiaga dalam menerbitkan TTCI versi Indonesia lantaran menjadi salah satu acuan dari indeks kinerja utama Kemenparekraf/Baparekraf, yang dipantau oleh stakeholders parekraf hingga pemangku kepentingan.

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Pariwisata RI Naik Peringkat, Ranking 32 dari 117 Negara

Jakarta, CNBC Indonesia - Industri pariwisata Indonesia berada di peringkat 32 dari total 117 negara seluruh dunia berdasarkan laporan dari Travel & Tourism Development Index 2021 yang diterbitkan Mei 2022. P osisi tersebut naik 8 peringkat dibandingkan capaian di 2019, alias tahun sebelum pandemi.

Adapun tolok ukur yang digunakan dalam indeks ini antara lain aspek keamanan, kebersihan dan higienitas, sumber daya alam, lingkungan bisnis, infrastruktur, dan harga yang kompetitif. Indonesia unggul tipis dibanding negara tetangga seperti Malaysia di peringkat ke-38 dan Thailand di posisi ke-36

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Menteri Pariwisata dan Ekonomi Kreatif Indonesia Sandiaga Uno menyebut capaian tersebut merupakan indikasi bahwa industri pariwisata dalam negeri mulai pulih dan bergairah lagi setelah dihantam badai Covid selama dua tahun terakhir. Lewat akun Twitter-nya, Sandi juga menunjukkan bagaimana saat ini penerbangan domestik mulai penuh lagi. 

"Saya optimis momentum positif ini bisa kita manfaatkan sebaik mungkin agar Indonesia segera bangkit dari keterpurukan selama pandemi dan menjadi titik balik untuk maju menjadi negara terdepan," kata Sandiaga melalui akun Twitter-nya, dikutip Jumat (3/6/2022).

Sementara itu, Badan Pusat Statistik (BPS) juga mencatat kunjungan wisatawan mancanegara (wisman) saat ini sudah kembali pulih seperti pada masa sebelum atau pre-pandemi Covid-19.  Kunjungan wisman pada April 2022 tercatat sebesar 111,1 ribu kunjungan. Jika ditarik ke belakang jumlah kunjungan wisman ini tertinggi sejak awal pandemi Covid-19.

Secara rinci, jumlah kunjungan wisman April 2022 terhadap Maret 2022 meningkat 172,27%. Sementara jika dibandingkan dengan April 2021 meningkat hampir 500% atau tepatnya 499,01%.

Kepala BPS Margo Yuwono mengatakan hal ini seiring mulai membaiknya penanganan pandemi Covid-19. Ditambah kebijakan pemerintah terkait penerapan pemberian bebas visa kunjungan khususnya ke 43 negara memberikan dampak signifikan kepada peningkatan wisman.

"Kunjungan ini mengindikasikan bahwa sektor pariwisata sudah mulai pulih seiring dengan membaiknya penanganan pandemi dalam negeri dan secara global," katanya dalam konferensi pers, dikutip, Jumat (3/6/2022).

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Land investment, resort projects, villa designs, the company, sustainability, market studies, land ownership, news & press, indonesia's tourism ranking | indonesia declared world's sixth most beautiful country.

British guidebook publisher Rough Guides has included Indonesia in its list of the world’s most beautiful countries – and quite high up, too.

The ranking was updated on Jan. 4 based on Rough Guides’ readers voting on social media channels.

This was not lost on President Joko “Jokowi” Widodo, who hailed the achievement with a video shared on his Instagram account.

Read more on the Indonesian Tourism industry

“Renowned UK publisher Rough Guides recently conducted a global survey on the world’s most beautiful countries. The result [shows] that Indonesia was ranked sixth in the world, but [was named] the most beautiful country in Asia,” Jokowi wrote in the same post.

The video shows some of the most popular tourist attractions, from temples to surfing spots in Bali, beautiful beaches in Lombok, West Nusa Tenggara, and orangutans in Kalimantan.

“Rough Guides’ polling strengthens Indonesia’s position as a world-class tourist destination,” said Jokowi.

Here’s the full of the world’s 20 most beautiful countries, according to Rough Guides readers. (jes)

• New Zealand
• South Africa
• United States
• Switzerland

Travel site TripAdvisor ranks Bali in fourth place in the site’s Top 25 Destination – World 2018 list.

TripAdvisor’s destination manager for North Asia, Gary Cheng, announced the news at the 2019 Indonesia Tourism Outlook

Every year millions of tourists write reviews on the site, all of which are later compiled in “TripAdvisor Travelers’ Choice”. The platform uses these reviews to determine the ranks.

Bali ranked first on the 2017 list. Meanwhile, this year’s list-topper Paris, France, jumped from its third place last year.

Boasting more than 315 million users, TripAdvisor is currently among the most popular reference sites for travellers deciding upon destinations.

The following is the 2018 list of the world’s top 10 destinations according to TripAdvisor:

• Paris, France
• London, United Kingdom
• Rome, Italy
• Bali, Indonesia
• Crete, Greece
• Barcelona, Spain
• Prague, Czech Republic
• Marrakesh, Morocco
• Istanbul, Turkey
• New York, United States

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International tourist figures still millions below pre-COVID levels as slow recovery continues

For two years, Marcela Ribeiro worked three jobs to save for her dream holiday to Australia.

Like millions of people across the globe, the 35-year-old from Brazil had long wanted to explore the country's world-famous destinations, specifically the Great Barrier Reef, World Heritage-listed rainforest and sandy beaches. 

"I worked really, really hard, many jobs, to get here," Ms Ribeiro said.  

"The flights were very expensive, so I have to watch everything I spend. I can't afford to eat out in the restaurants every day." 

It's been a similar story for William Grbava from Canada and Amelia Mondido from the Philippines, who last week arrived in Australia for a holiday. 

"It's expensive here, much more than we were expecting. We have only been able to factor in a short stop in Sydney," Mr Grbava said. 

"We just had a beer and a pizza in Circular Quay for $50.

 "What I really wanted to do was drive up the coast to Brisbane, through Byron Bay and those beautiful towns. That's what I did when I was younger. But with the cost of fuel and car rental, it wasn't possible." 

Industry yet to recover to pre-COVID levels 

It's been more than four years since Australia's borders suddenly closed to the rest of the world and became one of the most isolated destinations on the globe. 

COVID-19 wreaked havoc across the country's economy, but nowhere was the pain as instant or more devastating as in the tourism industry. 

In 2019, 8.7 million tourists visited Australia from overseas in an industry that was worth $166 billion. 

New figures from Tourism Research Australia show there were only 6.6 million international visitors last year, a deficit of more than 2 million compared to 2019 levels.  

Victoria experienced the largest loss in international visits at 33 per cent, followed by Queensland at 24 per cent and New South Wales at 22 per cent. 

Nationally, Chinese visitor numbers — which made up the bulk of visitors to Australia pre-pandemic — slumped to 507,000 last year, down from 1.3 million in 2019. 

Figures for the month of February show more than 850,000 people visited Australia, an increase of 257,000 for the same time in 2023, but 7.5 per cent less than pre-COVID levels. 

Gui Lohmann from Griffith University's Institute for Tourism said there were a number of reasons for the slow return of international visitors. 

"The airfares are significantly high and we are under an inflationary situation with labour and food costs," Professor Lohmann said. 

"It could be challenging for Australia to reach above 8 million international visitors in the scenario we are in at the moment." 

Professor Lohmann said cost-of-living pressures were also at play in the return of international tourists, as was a "reset" in European thinking.  

"Many Europeans believe a long-haul trip is quite damaging to the environment and they're also flying less generally," he said. 

"Their domestic airline routes no longer exist [and] have been replaced by train trips." 

He said China's ongoing economic problems, the war in Ukraine and United States' election were also having an impact.  

"It's a much more complicated world we are facing after the pandemic," he said. 

A long road to recovery 

Oxford Economics has forecast it could take until 2025-26 before Australian tourism returned to pre-pandemic levels. 

Tourism Australia, a government agency that promotes holidays, said the strongest markets since borders reopened had been New Zealand, the United States and the United Kingdom. 

"We always knew that the recovery of international travel to Australia would take time, and we have continued to see the steady return of international visitors to our shores," a spokeswoman said. 

Maneka Jayasinghe, a tourism expert at Charles Darwin University, said affordability was a key factor in attracting visitors Down Under.  

She said the state and federal governments should consider subsidising travel to Australia. 

"Measures to reduce costs, such as discounted hotel prices, tourism package deals and food vouchers could be of importance to encourage visitors to Australia," Dr Jayasinghe said. 

"Tourism operators were badly hit during COVID so may not be in a financially viable position to provide further perks to visitors, especially the small-scale operators in smaller states and territories and those operating in remote areas." 

She said re-establishing links with traditional tourism markets, including Japan, was also a potential solution. 

"Countries with a rapidly growing middle class, such as India, could have high potential to grow. Some of the south-east Asian countries, such as Vietnam and Indonesia, could also be attractive due to their proximity to Australia." 

Dutch tourists Tim Erentsen and Laleh Maleki estimated it would cost them around $16,000 for their three-week holiday in Australia, where they are visiting Sydney, the Whitsundays and Cairns. 

"It has been expensive, especially the flights," Mr Erentsen said. 

Ms Maleki said the couple had travelled extensively throughout Europe and the US and the cost of hotels and food in Australia was comparable. 

"We thought if we were coming all this way and spending the money to get here, we should stay a bit longer, which is adding to the cost," Ms Maleki said. 

But despite that extra cost, she said the trip had been worth it. 

"We love the nature, it feels very safe here. The food is so good and the people are very friendly." 

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